YouTube’s Quick-Fire Hits: The Next 100M by 2024

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The popularity of YouTube has increased significantly over the years, with people watching about 5 billion YouTube videos daily. Most of the videos that get millions of views are from musicians. This blog will look at the top ten fastest YouTube video to 100 million views in 2021. We will also give you tips on making a viral video on this platform.

In this article

01 10 Fastest YouTube Videos to Reach 100 Million Views

02 More Fun Facts about YouTube View Record

03 Create Your Own Viral Video with Filmora

10 Fastest YouTube Videos to Reach 100 Million Views

If you are wondering: What are the fastest 100 million views on YouTube? Check out the list below.

1) Butter by BTS

Released on May 21, 2021, Butter is a song by BTS, a South Korean boy band. It’s the second English-language single from the septet. During its release, the music video amassed 100 million views within 20 hours, 55minutes; this is the fastest 100 million views on YouTube. What’s more?

The video starts in black and white, with the boy band donning silk suits. After about 36 seconds, the color of the video changes. The choreography in the video reflects the upbeat and flirtatious vibe of this song. The band tried to put loads of emotions into it. Essentially, signature moves include brushing their hair back, kissing their hands, and giving a mischievous look.

Additionally, the video featured a technicolor elevator sequence whereby each member freestyles their dance moves. At one point, the septet forms the word ARMY using their bodies as a homage to their fans.

2) Dynamite by BTS

Dynamite was released in August 2020, and it’s the first song this South Korean boy band has recorded in English. The music video earned 100 million YouTube views in 23 hours and 25 minutes. After 20 minutes of its release, Butter broke the record by garnering the fastest 10 million views on YouTube.

The upbeat disco-pop song has elements of bubblegum pop, soul, and funk, and it takes influence from the Seventies music. It features celebratory horns, echoing synths, and snapping handclaps. The song is about feeling joy and appreciation for the small things in life that make it valuable.

3) How You Like That by Blackpink

Blackpink’s How You Like That was recorded in two languages (Japanese and Korean. It was released through Interscope Records, YG Plus, and YG Entertainment. It’s a club, trap, hip hop, EDM, and pop song. The music video took one day and eight hours to amass 100 million YouTube views, making it one of the fastest 100 million views on YouTube.

The video starts with Jisoo, Lisa, Jennie, and Rosé sitting like monarchs on steps. The colorful music video shows the quartet delivering a strong kiss-off to an unseen enemy and a message of resilience. They also dance in different places in the video, displaying a range of dance moves.

4) Boy With Love by BTS and Halsey

Boy with Luv is the lead single for BTS’ 6th extended play called Map of the Soul: Persona. Its release date is April 12, 2019, under Big Hit Entertainment. The video garnered 100 million views in one day and 13 hours.

The music video has vibrant visuals, and it starts with the American singer and songwriter Halsey sitting bored behind a booth that sells tickets. The scene then flashes to BTS, clad in different shades of hot pink and delivering their dynamic choreography in front of Persona, a retro movie theater. The cinematic visual then unfolds, setting the septet against kaleidoscopic backdrops, as they dance, rap, and sing.

5) Ice Cream by Blackpink Featuring Selena Gomez

Released on August 28, 2020, Ice Cream is the second single from The Album, Blackpink’s first Korean-language studio album. Ice Cream took one day and 16 hours to get 100 million views on YouTube, making it one of the fastest 100 million views on this video-sharing platform.

In the music video, Selena, Lisa, Rosé Jisoo, and Jennie are wearing different clothes and sets. Selena is seen in a high-waisted, red-and-white-striped Shoshanna bikini; her next look includes an Eighties-inspired Puma bodysuit. The five girls portray several versions of today’s woman image who know what they are worth and what they want.

6) Lalisa by Lisa

Lalisa is the debut single by Lisa of Blackpink; it’s the lead single from the musician’s debut album of the same name. The song is a dynamic hip-hop track with influence from Thai culture. The music video garnered 100 million YouTube views in two days and one hour.

The video is visually-packed with ten set-ups and 13 outfit changes, making it exciting to watch. In the video, the artist appears sitting perched on an ornate throne, and she is adorned in gold jewelry with matching nails. The best part of her outfit is the traditional Thai headdress, which is tiered and anointed with flowers. Lisa ascends to the throne while she’s alternately executing excellent, intricate choreography.

7) Permission to Dance by BTS

Permission to Dance was released July 9, 2021, through Sony Music and Big Hit Music as a stand-alone single. It’s the group’s third English-language single. Mac, Andrews, and Stephen Kirk were in charge of the production.

The music video hit 100 million views in two days and two hours. In the video, the boy band wears cowboy outfits and breaks their dance moves in the Western background. The theme of Permission to Dance looks like the end of the coronavirus pandemic as nations resume their normal activities and declare the worst of this disease seems to be behind them.

8) Life Goes on by BTS

Released through Columbia Records and Big Hit Entertainment on November 20, 2020, Life Goes On is the lead single from BTS’ 5th Korean-language studio album Be. It was produced by j-hope, SUGA, Antonia Armato, Chris James, Ruuth, RM, and Pdogg.

The video reached 100 million views on YouTube in 2 days and 3 hours. And this makes it among the fastest 100 million views on YouTube. The band appears to be lounging lazily, playing a video game. One of the members comes, V, with pizza, and they enjoy it together. V then takes the other members for a drive. When they came back, they watched some movies. They later went to a stadium and performed this song without the audience.

9) Kill This Love by Blackpink

Kill This Love was released by YG Entertainment on April 5, 2019, and it was distributed through Interscope Records and YG Plus. It’s the group’s first Korean material since June 2018, when they released Square Up. The song is the lead single and Blackpink’s debut release with Interscope Records. Its official music video amassed 100 million views in 2 days and 14 hours.

The music video begins with introduction shots of each member of Blackpink; they are in a room surrounded by trumpets. Jennie performs with 2 massive swan set pieces with the sunset behind her. Lisa then struts around a candy shop as she knocks things off shelves and kicks displays. The scene with Jisoo is a stark contrast, as we see the sun against a black setting with her head being above a pool of water. Next, viewers will see a distraught Rosé, as she’s driving a sports car fast chasing down her doppelganger.

10) Psy Gentleman

Gentleman, a K-pop song, was released on April 12, 2013. It serves as the follow-up to Psy’s hit single Gangnam Style. Gentleman’s music video took 2 days and 19 hours to get 100 million views on YouTube. Also, it held the record as the fastest YouTube video to 100 million views for more than six years.

The video features the artist performing different pranks on people; Psy later meets a lady who pulls pranks on him. Psy is wearing a tuxedo and sunglasses as he walks a paved street hill together with a company of relatively older men. He then stops and kicks a traffic cone.

More Fun Facts about YouTube View Record

Fastest 1 Million Views on YouTube

Butter by BTS is the video that has garnered the fastest 1 million views on YouTube. Fans of this group were eagerly waiting for the release of this video, and that’s why it managed to break records.

Fastest 200 Million views on YouTube

Dynamite by BTS holds the record of the fastest 200 million views on YouTube. It reached this figure in 4 days and 12 hours after its release.

Fastest 300 Million views on YouTube

Lisa’s video Lalisa holds the record of the fastest 300 million views on YouTube. It garnered 300 million YouTube views in 48 days; this is the fastest any K-pop female solo artist has reached.

Create Your Own Viral Video with Filmora

Do you want to create a viral video? Filmora has got you covered. It has impressive features that help users make a pro-like video for your YouTube channel. They include

• 4K editing support: You can easily import and edit 4k videos. The tool also allows you to enhance the resolution of your video.
• Noise removal: With this software, you can remove background noises to make your video and give it a professional touch and engage viewers.
• GIF support: Filmora allows you to combine several stills into GIFs. You can also turn small videos into GIFs.
• Color tuning: You can do advanced color tuning with this tool to improve the quality of your videos.
• Advanced text editor: The software allows you to customize your text effects, including opacity, animation, and color.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● Now you know which videos hold the fastest 100 million views on YouTube. You can also make your viral videos using Filmora. This editing tool has everything you need to create high-quality videos that will get views fast.

Try It Free Try It Free

The popularity of YouTube has increased significantly over the years, with people watching about 5 billion YouTube videos daily. Most of the videos that get millions of views are from musicians. This blog will look at the top ten fastest YouTube video to 100 million views in 2021. We will also give you tips on making a viral video on this platform.

In this article

01 10 Fastest YouTube Videos to Reach 100 Million Views

02 More Fun Facts about YouTube View Record

03 Create Your Own Viral Video with Filmora

10 Fastest YouTube Videos to Reach 100 Million Views

If you are wondering: What are the fastest 100 million views on YouTube? Check out the list below.

1) Butter by BTS

Released on May 21, 2021, Butter is a song by BTS, a South Korean boy band. It’s the second English-language single from the septet. During its release, the music video amassed 100 million views within 20 hours, 55minutes; this is the fastest 100 million views on YouTube. What’s more?

The video starts in black and white, with the boy band donning silk suits. After about 36 seconds, the color of the video changes. The choreography in the video reflects the upbeat and flirtatious vibe of this song. The band tried to put loads of emotions into it. Essentially, signature moves include brushing their hair back, kissing their hands, and giving a mischievous look.

Additionally, the video featured a technicolor elevator sequence whereby each member freestyles their dance moves. At one point, the septet forms the word ARMY using their bodies as a homage to their fans.

2) Dynamite by BTS

Dynamite was released in August 2020, and it’s the first song this South Korean boy band has recorded in English. The music video earned 100 million YouTube views in 23 hours and 25 minutes. After 20 minutes of its release, Butter broke the record by garnering the fastest 10 million views on YouTube.

The upbeat disco-pop song has elements of bubblegum pop, soul, and funk, and it takes influence from the Seventies music. It features celebratory horns, echoing synths, and snapping handclaps. The song is about feeling joy and appreciation for the small things in life that make it valuable.

3) How You Like That by Blackpink

Blackpink’s How You Like That was recorded in two languages (Japanese and Korean. It was released through Interscope Records, YG Plus, and YG Entertainment. It’s a club, trap, hip hop, EDM, and pop song. The music video took one day and eight hours to amass 100 million YouTube views, making it one of the fastest 100 million views on YouTube.

The video starts with Jisoo, Lisa, Jennie, and Rosé sitting like monarchs on steps. The colorful music video shows the quartet delivering a strong kiss-off to an unseen enemy and a message of resilience. They also dance in different places in the video, displaying a range of dance moves.

4) Boy With Love by BTS and Halsey

Boy with Luv is the lead single for BTS’ 6th extended play called Map of the Soul: Persona. Its release date is April 12, 2019, under Big Hit Entertainment. The video garnered 100 million views in one day and 13 hours.

The music video has vibrant visuals, and it starts with the American singer and songwriter Halsey sitting bored behind a booth that sells tickets. The scene then flashes to BTS, clad in different shades of hot pink and delivering their dynamic choreography in front of Persona, a retro movie theater. The cinematic visual then unfolds, setting the septet against kaleidoscopic backdrops, as they dance, rap, and sing.

5) Ice Cream by Blackpink Featuring Selena Gomez

Released on August 28, 2020, Ice Cream is the second single from The Album, Blackpink’s first Korean-language studio album. Ice Cream took one day and 16 hours to get 100 million views on YouTube, making it one of the fastest 100 million views on this video-sharing platform.

In the music video, Selena, Lisa, Rosé Jisoo, and Jennie are wearing different clothes and sets. Selena is seen in a high-waisted, red-and-white-striped Shoshanna bikini; her next look includes an Eighties-inspired Puma bodysuit. The five girls portray several versions of today’s woman image who know what they are worth and what they want.

6) Lalisa by Lisa

Lalisa is the debut single by Lisa of Blackpink; it’s the lead single from the musician’s debut album of the same name. The song is a dynamic hip-hop track with influence from Thai culture. The music video garnered 100 million YouTube views in two days and one hour.

The video is visually-packed with ten set-ups and 13 outfit changes, making it exciting to watch. In the video, the artist appears sitting perched on an ornate throne, and she is adorned in gold jewelry with matching nails. The best part of her outfit is the traditional Thai headdress, which is tiered and anointed with flowers. Lisa ascends to the throne while she’s alternately executing excellent, intricate choreography.

7) Permission to Dance by BTS

Permission to Dance was released July 9, 2021, through Sony Music and Big Hit Music as a stand-alone single. It’s the group’s third English-language single. Mac, Andrews, and Stephen Kirk were in charge of the production.

The music video hit 100 million views in two days and two hours. In the video, the boy band wears cowboy outfits and breaks their dance moves in the Western background. The theme of Permission to Dance looks like the end of the coronavirus pandemic as nations resume their normal activities and declare the worst of this disease seems to be behind them.

8) Life Goes on by BTS

Released through Columbia Records and Big Hit Entertainment on November 20, 2020, Life Goes On is the lead single from BTS’ 5th Korean-language studio album Be. It was produced by j-hope, SUGA, Antonia Armato, Chris James, Ruuth, RM, and Pdogg.

The video reached 100 million views on YouTube in 2 days and 3 hours. And this makes it among the fastest 100 million views on YouTube. The band appears to be lounging lazily, playing a video game. One of the members comes, V, with pizza, and they enjoy it together. V then takes the other members for a drive. When they came back, they watched some movies. They later went to a stadium and performed this song without the audience.

9) Kill This Love by Blackpink

Kill This Love was released by YG Entertainment on April 5, 2019, and it was distributed through Interscope Records and YG Plus. It’s the group’s first Korean material since June 2018, when they released Square Up. The song is the lead single and Blackpink’s debut release with Interscope Records. Its official music video amassed 100 million views in 2 days and 14 hours.

The music video begins with introduction shots of each member of Blackpink; they are in a room surrounded by trumpets. Jennie performs with 2 massive swan set pieces with the sunset behind her. Lisa then struts around a candy shop as she knocks things off shelves and kicks displays. The scene with Jisoo is a stark contrast, as we see the sun against a black setting with her head being above a pool of water. Next, viewers will see a distraught Rosé, as she’s driving a sports car fast chasing down her doppelganger.

10) Psy Gentleman

Gentleman, a K-pop song, was released on April 12, 2013. It serves as the follow-up to Psy’s hit single Gangnam Style. Gentleman’s music video took 2 days and 19 hours to get 100 million views on YouTube. Also, it held the record as the fastest YouTube video to 100 million views for more than six years.

The video features the artist performing different pranks on people; Psy later meets a lady who pulls pranks on him. Psy is wearing a tuxedo and sunglasses as he walks a paved street hill together with a company of relatively older men. He then stops and kicks a traffic cone.

More Fun Facts about YouTube View Record

Fastest 1 Million Views on YouTube

Butter by BTS is the video that has garnered the fastest 1 million views on YouTube. Fans of this group were eagerly waiting for the release of this video, and that’s why it managed to break records.

Fastest 200 Million views on YouTube

Dynamite by BTS holds the record of the fastest 200 million views on YouTube. It reached this figure in 4 days and 12 hours after its release.

Fastest 300 Million views on YouTube

Lisa’s video Lalisa holds the record of the fastest 300 million views on YouTube. It garnered 300 million YouTube views in 48 days; this is the fastest any K-pop female solo artist has reached.

Create Your Own Viral Video with Filmora

Do you want to create a viral video? Filmora has got you covered. It has impressive features that help users make a pro-like video for your YouTube channel. They include

• 4K editing support: You can easily import and edit 4k videos. The tool also allows you to enhance the resolution of your video.
• Noise removal: With this software, you can remove background noises to make your video and give it a professional touch and engage viewers.
• GIF support: Filmora allows you to combine several stills into GIFs. You can also turn small videos into GIFs.
• Color tuning: You can do advanced color tuning with this tool to improve the quality of your videos.
• Advanced text editor: The software allows you to customize your text effects, including opacity, animation, and color.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● Now you know which videos hold the fastest 100 million views on YouTube. You can also make your viral videos using Filmora. This editing tool has everything you need to create high-quality videos that will get views fast.

Try It Free Try It Free

The popularity of YouTube has increased significantly over the years, with people watching about 5 billion YouTube videos daily. Most of the videos that get millions of views are from musicians. This blog will look at the top ten fastest YouTube video to 100 million views in 2021. We will also give you tips on making a viral video on this platform.

In this article

01 10 Fastest YouTube Videos to Reach 100 Million Views

02 More Fun Facts about YouTube View Record

03 Create Your Own Viral Video with Filmora

10 Fastest YouTube Videos to Reach 100 Million Views

If you are wondering: What are the fastest 100 million views on YouTube? Check out the list below.

1) Butter by BTS

Released on May 21, 2021, Butter is a song by BTS, a South Korean boy band. It’s the second English-language single from the septet. During its release, the music video amassed 100 million views within 20 hours, 55minutes; this is the fastest 100 million views on YouTube. What’s more?

The video starts in black and white, with the boy band donning silk suits. After about 36 seconds, the color of the video changes. The choreography in the video reflects the upbeat and flirtatious vibe of this song. The band tried to put loads of emotions into it. Essentially, signature moves include brushing their hair back, kissing their hands, and giving a mischievous look.

Additionally, the video featured a technicolor elevator sequence whereby each member freestyles their dance moves. At one point, the septet forms the word ARMY using their bodies as a homage to their fans.

2) Dynamite by BTS

Dynamite was released in August 2020, and it’s the first song this South Korean boy band has recorded in English. The music video earned 100 million YouTube views in 23 hours and 25 minutes. After 20 minutes of its release, Butter broke the record by garnering the fastest 10 million views on YouTube.

The upbeat disco-pop song has elements of bubblegum pop, soul, and funk, and it takes influence from the Seventies music. It features celebratory horns, echoing synths, and snapping handclaps. The song is about feeling joy and appreciation for the small things in life that make it valuable.

3) How You Like That by Blackpink

Blackpink’s How You Like That was recorded in two languages (Japanese and Korean. It was released through Interscope Records, YG Plus, and YG Entertainment. It’s a club, trap, hip hop, EDM, and pop song. The music video took one day and eight hours to amass 100 million YouTube views, making it one of the fastest 100 million views on YouTube.

The video starts with Jisoo, Lisa, Jennie, and Rosé sitting like monarchs on steps. The colorful music video shows the quartet delivering a strong kiss-off to an unseen enemy and a message of resilience. They also dance in different places in the video, displaying a range of dance moves.

4) Boy With Love by BTS and Halsey

Boy with Luv is the lead single for BTS’ 6th extended play called Map of the Soul: Persona. Its release date is April 12, 2019, under Big Hit Entertainment. The video garnered 100 million views in one day and 13 hours.

The music video has vibrant visuals, and it starts with the American singer and songwriter Halsey sitting bored behind a booth that sells tickets. The scene then flashes to BTS, clad in different shades of hot pink and delivering their dynamic choreography in front of Persona, a retro movie theater. The cinematic visual then unfolds, setting the septet against kaleidoscopic backdrops, as they dance, rap, and sing.

5) Ice Cream by Blackpink Featuring Selena Gomez

Released on August 28, 2020, Ice Cream is the second single from The Album, Blackpink’s first Korean-language studio album. Ice Cream took one day and 16 hours to get 100 million views on YouTube, making it one of the fastest 100 million views on this video-sharing platform.

In the music video, Selena, Lisa, Rosé Jisoo, and Jennie are wearing different clothes and sets. Selena is seen in a high-waisted, red-and-white-striped Shoshanna bikini; her next look includes an Eighties-inspired Puma bodysuit. The five girls portray several versions of today’s woman image who know what they are worth and what they want.

6) Lalisa by Lisa

Lalisa is the debut single by Lisa of Blackpink; it’s the lead single from the musician’s debut album of the same name. The song is a dynamic hip-hop track with influence from Thai culture. The music video garnered 100 million YouTube views in two days and one hour.

The video is visually-packed with ten set-ups and 13 outfit changes, making it exciting to watch. In the video, the artist appears sitting perched on an ornate throne, and she is adorned in gold jewelry with matching nails. The best part of her outfit is the traditional Thai headdress, which is tiered and anointed with flowers. Lisa ascends to the throne while she’s alternately executing excellent, intricate choreography.

7) Permission to Dance by BTS

Permission to Dance was released July 9, 2021, through Sony Music and Big Hit Music as a stand-alone single. It’s the group’s third English-language single. Mac, Andrews, and Stephen Kirk were in charge of the production.

The music video hit 100 million views in two days and two hours. In the video, the boy band wears cowboy outfits and breaks their dance moves in the Western background. The theme of Permission to Dance looks like the end of the coronavirus pandemic as nations resume their normal activities and declare the worst of this disease seems to be behind them.

8) Life Goes on by BTS

Released through Columbia Records and Big Hit Entertainment on November 20, 2020, Life Goes On is the lead single from BTS’ 5th Korean-language studio album Be. It was produced by j-hope, SUGA, Antonia Armato, Chris James, Ruuth, RM, and Pdogg.

The video reached 100 million views on YouTube in 2 days and 3 hours. And this makes it among the fastest 100 million views on YouTube. The band appears to be lounging lazily, playing a video game. One of the members comes, V, with pizza, and they enjoy it together. V then takes the other members for a drive. When they came back, they watched some movies. They later went to a stadium and performed this song without the audience.

9) Kill This Love by Blackpink

Kill This Love was released by YG Entertainment on April 5, 2019, and it was distributed through Interscope Records and YG Plus. It’s the group’s first Korean material since June 2018, when they released Square Up. The song is the lead single and Blackpink’s debut release with Interscope Records. Its official music video amassed 100 million views in 2 days and 14 hours.

The music video begins with introduction shots of each member of Blackpink; they are in a room surrounded by trumpets. Jennie performs with 2 massive swan set pieces with the sunset behind her. Lisa then struts around a candy shop as she knocks things off shelves and kicks displays. The scene with Jisoo is a stark contrast, as we see the sun against a black setting with her head being above a pool of water. Next, viewers will see a distraught Rosé, as she’s driving a sports car fast chasing down her doppelganger.

10) Psy Gentleman

Gentleman, a K-pop song, was released on April 12, 2013. It serves as the follow-up to Psy’s hit single Gangnam Style. Gentleman’s music video took 2 days and 19 hours to get 100 million views on YouTube. Also, it held the record as the fastest YouTube video to 100 million views for more than six years.

The video features the artist performing different pranks on people; Psy later meets a lady who pulls pranks on him. Psy is wearing a tuxedo and sunglasses as he walks a paved street hill together with a company of relatively older men. He then stops and kicks a traffic cone.

More Fun Facts about YouTube View Record

Fastest 1 Million Views on YouTube

Butter by BTS is the video that has garnered the fastest 1 million views on YouTube. Fans of this group were eagerly waiting for the release of this video, and that’s why it managed to break records.

Fastest 200 Million views on YouTube

Dynamite by BTS holds the record of the fastest 200 million views on YouTube. It reached this figure in 4 days and 12 hours after its release.

Fastest 300 Million views on YouTube

Lisa’s video Lalisa holds the record of the fastest 300 million views on YouTube. It garnered 300 million YouTube views in 48 days; this is the fastest any K-pop female solo artist has reached.

Create Your Own Viral Video with Filmora

Do you want to create a viral video? Filmora has got you covered. It has impressive features that help users make a pro-like video for your YouTube channel. They include

• 4K editing support: You can easily import and edit 4k videos. The tool also allows you to enhance the resolution of your video.
• Noise removal: With this software, you can remove background noises to make your video and give it a professional touch and engage viewers.
• GIF support: Filmora allows you to combine several stills into GIFs. You can also turn small videos into GIFs.
• Color tuning: You can do advanced color tuning with this tool to improve the quality of your videos.
• Advanced text editor: The software allows you to customize your text effects, including opacity, animation, and color.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● Now you know which videos hold the fastest 100 million views on YouTube. You can also make your viral videos using Filmora. This editing tool has everything you need to create high-quality videos that will get views fast.

Try It Free Try It Free

The popularity of YouTube has increased significantly over the years, with people watching about 5 billion YouTube videos daily. Most of the videos that get millions of views are from musicians. This blog will look at the top ten fastest YouTube video to 100 million views in 2021. We will also give you tips on making a viral video on this platform.

In this article

01 10 Fastest YouTube Videos to Reach 100 Million Views

02 More Fun Facts about YouTube View Record

03 Create Your Own Viral Video with Filmora

10 Fastest YouTube Videos to Reach 100 Million Views

If you are wondering: What are the fastest 100 million views on YouTube? Check out the list below.

1) Butter by BTS

Released on May 21, 2021, Butter is a song by BTS, a South Korean boy band. It’s the second English-language single from the septet. During its release, the music video amassed 100 million views within 20 hours, 55minutes; this is the fastest 100 million views on YouTube. What’s more?

The video starts in black and white, with the boy band donning silk suits. After about 36 seconds, the color of the video changes. The choreography in the video reflects the upbeat and flirtatious vibe of this song. The band tried to put loads of emotions into it. Essentially, signature moves include brushing their hair back, kissing their hands, and giving a mischievous look.

Additionally, the video featured a technicolor elevator sequence whereby each member freestyles their dance moves. At one point, the septet forms the word ARMY using their bodies as a homage to their fans.

2) Dynamite by BTS

Dynamite was released in August 2020, and it’s the first song this South Korean boy band has recorded in English. The music video earned 100 million YouTube views in 23 hours and 25 minutes. After 20 minutes of its release, Butter broke the record by garnering the fastest 10 million views on YouTube.

The upbeat disco-pop song has elements of bubblegum pop, soul, and funk, and it takes influence from the Seventies music. It features celebratory horns, echoing synths, and snapping handclaps. The song is about feeling joy and appreciation for the small things in life that make it valuable.

3) How You Like That by Blackpink

Blackpink’s How You Like That was recorded in two languages (Japanese and Korean. It was released through Interscope Records, YG Plus, and YG Entertainment. It’s a club, trap, hip hop, EDM, and pop song. The music video took one day and eight hours to amass 100 million YouTube views, making it one of the fastest 100 million views on YouTube.

The video starts with Jisoo, Lisa, Jennie, and Rosé sitting like monarchs on steps. The colorful music video shows the quartet delivering a strong kiss-off to an unseen enemy and a message of resilience. They also dance in different places in the video, displaying a range of dance moves.

4) Boy With Love by BTS and Halsey

Boy with Luv is the lead single for BTS’ 6th extended play called Map of the Soul: Persona. Its release date is April 12, 2019, under Big Hit Entertainment. The video garnered 100 million views in one day and 13 hours.

The music video has vibrant visuals, and it starts with the American singer and songwriter Halsey sitting bored behind a booth that sells tickets. The scene then flashes to BTS, clad in different shades of hot pink and delivering their dynamic choreography in front of Persona, a retro movie theater. The cinematic visual then unfolds, setting the septet against kaleidoscopic backdrops, as they dance, rap, and sing.

5) Ice Cream by Blackpink Featuring Selena Gomez

Released on August 28, 2020, Ice Cream is the second single from The Album, Blackpink’s first Korean-language studio album. Ice Cream took one day and 16 hours to get 100 million views on YouTube, making it one of the fastest 100 million views on this video-sharing platform.

In the music video, Selena, Lisa, Rosé Jisoo, and Jennie are wearing different clothes and sets. Selena is seen in a high-waisted, red-and-white-striped Shoshanna bikini; her next look includes an Eighties-inspired Puma bodysuit. The five girls portray several versions of today’s woman image who know what they are worth and what they want.

6) Lalisa by Lisa

Lalisa is the debut single by Lisa of Blackpink; it’s the lead single from the musician’s debut album of the same name. The song is a dynamic hip-hop track with influence from Thai culture. The music video garnered 100 million YouTube views in two days and one hour.

The video is visually-packed with ten set-ups and 13 outfit changes, making it exciting to watch. In the video, the artist appears sitting perched on an ornate throne, and she is adorned in gold jewelry with matching nails. The best part of her outfit is the traditional Thai headdress, which is tiered and anointed with flowers. Lisa ascends to the throne while she’s alternately executing excellent, intricate choreography.

7) Permission to Dance by BTS

Permission to Dance was released July 9, 2021, through Sony Music and Big Hit Music as a stand-alone single. It’s the group’s third English-language single. Mac, Andrews, and Stephen Kirk were in charge of the production.

The music video hit 100 million views in two days and two hours. In the video, the boy band wears cowboy outfits and breaks their dance moves in the Western background. The theme of Permission to Dance looks like the end of the coronavirus pandemic as nations resume their normal activities and declare the worst of this disease seems to be behind them.

8) Life Goes on by BTS

Released through Columbia Records and Big Hit Entertainment on November 20, 2020, Life Goes On is the lead single from BTS’ 5th Korean-language studio album Be. It was produced by j-hope, SUGA, Antonia Armato, Chris James, Ruuth, RM, and Pdogg.

The video reached 100 million views on YouTube in 2 days and 3 hours. And this makes it among the fastest 100 million views on YouTube. The band appears to be lounging lazily, playing a video game. One of the members comes, V, with pizza, and they enjoy it together. V then takes the other members for a drive. When they came back, they watched some movies. They later went to a stadium and performed this song without the audience.

9) Kill This Love by Blackpink

Kill This Love was released by YG Entertainment on April 5, 2019, and it was distributed through Interscope Records and YG Plus. It’s the group’s first Korean material since June 2018, when they released Square Up. The song is the lead single and Blackpink’s debut release with Interscope Records. Its official music video amassed 100 million views in 2 days and 14 hours.

The music video begins with introduction shots of each member of Blackpink; they are in a room surrounded by trumpets. Jennie performs with 2 massive swan set pieces with the sunset behind her. Lisa then struts around a candy shop as she knocks things off shelves and kicks displays. The scene with Jisoo is a stark contrast, as we see the sun against a black setting with her head being above a pool of water. Next, viewers will see a distraught Rosé, as she’s driving a sports car fast chasing down her doppelganger.

10) Psy Gentleman

Gentleman, a K-pop song, was released on April 12, 2013. It serves as the follow-up to Psy’s hit single Gangnam Style. Gentleman’s music video took 2 days and 19 hours to get 100 million views on YouTube. Also, it held the record as the fastest YouTube video to 100 million views for more than six years.

The video features the artist performing different pranks on people; Psy later meets a lady who pulls pranks on him. Psy is wearing a tuxedo and sunglasses as he walks a paved street hill together with a company of relatively older men. He then stops and kicks a traffic cone.

More Fun Facts about YouTube View Record

Fastest 1 Million Views on YouTube

Butter by BTS is the video that has garnered the fastest 1 million views on YouTube. Fans of this group were eagerly waiting for the release of this video, and that’s why it managed to break records.

Fastest 200 Million views on YouTube

Dynamite by BTS holds the record of the fastest 200 million views on YouTube. It reached this figure in 4 days and 12 hours after its release.

Fastest 300 Million views on YouTube

Lisa’s video Lalisa holds the record of the fastest 300 million views on YouTube. It garnered 300 million YouTube views in 48 days; this is the fastest any K-pop female solo artist has reached.

Create Your Own Viral Video with Filmora

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• 4K editing support: You can easily import and edit 4k videos. The tool also allows you to enhance the resolution of your video.
• Noise removal: With this software, you can remove background noises to make your video and give it a professional touch and engage viewers.
• GIF support: Filmora allows you to combine several stills into GIFs. You can also turn small videos into GIFs.
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● Now you know which videos hold the fastest 100 million views on YouTube. You can also make your viral videos using Filmora. This editing tool has everything you need to create high-quality videos that will get views fast.

6 Ways To Increase Audience Retention on YouTube - Filmora

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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