YouTube’s Landscape Decoded: Creating Your Signature Style and Voice

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

Click here

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Click here

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Prime Hashtag Combo for 6-Figure Youtube Traffic Surge

Youtube hashtags have the power to get more viewers to your channel. Choosing the right ones at the right moment will help you grow much faster.

Knowing this, how do you know the perfect hashtags for YouTube?

The answer is simple. This guide lets you know precisely how to discover the best hashtags for YouTube. In addition, you’ll learn what tools to use and how to always find the correct tag for each video.

1. Keyword Tool
2. TubeBuddy Chrome Extension
3. VidIQ Chrome Extension

• Bonus: Edit Your Vlog Videos Like A Pro With Filmora

Best YouTube Vlog Hashtags

Hashtags are powerful features that can connect the right viewer to your content. They merge videos and viewers with similar topics and interests.

If you have a vlog on YouTube, there is a set of hashtags that work perfectly with this type of content.

This is a list that might help:

• #vloggingmylife
• #vlogginggear
• #vloggerlife
• #vloggers
• #vloglife
• #vlogger
• #vlogging
• #youtuber
• #vlogs
• #dailyvlog
• #vloggingcamera
• #vloging
• #vloggingcommunity
• #vloggerlifestyle
• #travelvlogging
• #vloggingmum
• #foodvlogging
• #vlogginglife
• #newtovlogging
• #disneyvlogging
• #vlogging101
• #vloggingsetup
• #vloggingfamily
• #vlogday
• #kidsvlogging
• #imvlogginghere
• #beautyvlogging
• #microvlogging
• #motovlogging
• #instavlogging

When using hashtags for YouTube, it’s essential to put yourself in your viewers’ shoes. So first, ask yourself what your ideal viewer is searching for.

For example, if you’re creating a video on how to cook past, think about all the ways the viewer would search for this on YouTube. A few hashtags may come to mind are #pastarecipes, #pastacooking, #tasypasta, and so on. I hope you get the idea of how hashtags work.

This may take a lot of time. However, a YouTube hashtag generator can make this process a lot quicker and even more effective.

Best Tools for YouTube Vlog Hashtags

You should know that more than these thirty hashtags will be needed to help your videos succeed. But sometimes, you will need better or more appropriate ones.

The best way to always have the perfect tags is to use a YouTube hashtags generator. It’s a tool that digs up the ideal tags for every type of video.

Here are the three best YouTube hashtag generators you can use:

1 Keyword Tool

This tool’s primary purpose may be to help with keyword research, but it has a valuable hashtag extension.

First, type in the topic of your video. For example, “vlog.” Hit Search.

Then, select the Hashtags panel.

This will show you a massive list of trending hashtags you can use for your YouTube video. However, the YouTube tags it gives you will sometimes be different. For example, if you search for the same word at another time, the results may differ depending on current trends.

That’s all there is to it. Copy any tags you like and use them for your video. Also, you can purchase the pro version of this tool to get more detailed insights. However, the free version works just fine most of the time. The choice is yours.

2 TubeBuddy Chrome Extension

TubeBuddy is a Chrome extension that does much more for your YouTube channel than help with hashtags. It’s an optimization tool that will configure everything for better reach.

It’s also available as an Android and iOS app. As for the Chrome extension, you install it, and it integrates with YouTube.

The next time you upload a video, it will analyze it and help you process and publish it more quickly.

Additionally, TubeBuddy will also show you the best possible hashtags to use for your unique video. Over 1 million people use it. That should be proof enough that this tool truly offers something valuable.

3 VidIQ Chrome Extension

This is another Chrome extension that helps you find keywords and YouTube tags to get more views. It’s just as easy to use as the previous one. VidLQ has over 2 million users worldwide, proving its usefulness.

Plus, it has plenty of other features to help you grow your channel. For example, its Competitors Tool will give you insights into what similar channels are doing. VidLQ will also help you optimize your videos to get recommended to more viewers. As we all know, this can significantly increase your views.

It’s a great tool that can be especially beneficial for beginners. However, because of its simplicity, anyone starting on Youtube should use it. It does most of the publishing for you but teaches you how to do it yourself.

Note: If you hope to know more about YouTube keyword tools to get more views, you can read this article to increase your audience: 10 Best YouTube Keyword Tools to Get More Views

Bonus: Edit Your Vlog Videos Like A Pro With Filmora

Another way to get more YouTube views is to upload high-quality videos consistently.

By high quality, we mean no background noise, proper color grading, entertaining soundtracks, and similar. But, of course, you can be an experienced video editor to do any of this.

Filmora is an easy-to-use tool that lets you create professional videos quickly. With it, you can instantly remove background noise and search from a long list of copyright-free music. It also has a feature that edits videos automatically for you. For YouTube vlogs, this will export perfect results most of the time.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

If you’re a more experienced video editor, Filmora’s also got you covered. Aside from its simple features, it also has an advanced editor. It allows you to touch up every tiny detail of your video if you feel like it.

It’s an all-in-one tool that YouTube creators recommend for YouTube creators. Best of all, it has features for users of all experience levels. As a result, you won’t have to watch countless tutorials on YouTube about how to use Filmora.

For example, to help you make your vlogs more eye-catching, we have prepared the video below:

Super EASY Video Transitions for Vlogs

Conclusion

Finding the best hashtags for YouTube is an easy but also important task. It’s all the little things combined that help you get more viewers. Things like using the right keywords, thumbnails, YouTube tags, etc.

Yet, it would help if you didn’t forget the most important thing: the video itself. So, give Filmora a try and become surprised by how easy it is to create a high-quality YouTube video.

Best YouTube Vlog Hashtags

Hashtags are powerful features that can connect the right viewer to your content. They merge videos and viewers with similar topics and interests.

If you have a vlog on YouTube, there is a set of hashtags that work perfectly with this type of content.

This is a list that might help:

• #vloggingmylife
• #vlogginggear
• #vloggerlife
• #vloggers
• #vloglife
• #vlogger
• #vlogging
• #youtuber
• #vlogs
• #dailyvlog
• #vloggingcamera
• #vloging
• #vloggingcommunity
• #vloggerlifestyle
• #travelvlogging
• #vloggingmum
• #foodvlogging
• #vlogginglife
• #newtovlogging
• #disneyvlogging
• #vlogging101
• #vloggingsetup
• #vloggingfamily
• #vlogday
• #kidsvlogging
• #imvlogginghere
• #beautyvlogging
• #microvlogging
• #motovlogging
• #instavlogging

When using hashtags for YouTube, it’s essential to put yourself in your viewers’ shoes. So first, ask yourself what your ideal viewer is searching for.

For example, if you’re creating a video on how to cook past, think about all the ways the viewer would search for this on YouTube. A few hashtags may come to mind are #pastarecipes, #pastacooking, #tasypasta, and so on. I hope you get the idea of how hashtags work.

This may take a lot of time. However, a YouTube hashtag generator can make this process a lot quicker and even more effective.

Best Tools for YouTube Vlog Hashtags

You should know that more than these thirty hashtags will be needed to help your videos succeed. But sometimes, you will need better or more appropriate ones.

The best way to always have the perfect tags is to use a YouTube hashtags generator. It’s a tool that digs up the ideal tags for every type of video.

Here are the three best YouTube hashtag generators you can use:

1 Keyword Tool

This tool’s primary purpose may be to help with keyword research, but it has a valuable hashtag extension.

First, type in the topic of your video. For example, “vlog.” Hit Search.

Then, select the Hashtags panel.

This will show you a massive list of trending hashtags you can use for your YouTube video. However, the YouTube tags it gives you will sometimes be different. For example, if you search for the same word at another time, the results may differ depending on current trends.

That’s all there is to it. Copy any tags you like and use them for your video. Also, you can purchase the pro version of this tool to get more detailed insights. However, the free version works just fine most of the time. The choice is yours.

2 TubeBuddy Chrome Extension

TubeBuddy is a Chrome extension that does much more for your YouTube channel than help with hashtags. It’s an optimization tool that will configure everything for better reach.

It’s also available as an Android and iOS app. As for the Chrome extension, you install it, and it integrates with YouTube.

The next time you upload a video, it will analyze it and help you process and publish it more quickly.

Additionally, TubeBuddy will also show you the best possible hashtags to use for your unique video. Over 1 million people use it. That should be proof enough that this tool truly offers something valuable.

3 VidIQ Chrome Extension

This is another Chrome extension that helps you find keywords and YouTube tags to get more views. It’s just as easy to use as the previous one. VidLQ has over 2 million users worldwide, proving its usefulness.

Plus, it has plenty of other features to help you grow your channel. For example, its Competitors Tool will give you insights into what similar channels are doing. VidLQ will also help you optimize your videos to get recommended to more viewers. As we all know, this can significantly increase your views.

It’s a great tool that can be especially beneficial for beginners. However, because of its simplicity, anyone starting on Youtube should use it. It does most of the publishing for you but teaches you how to do it yourself.

Note: If you hope to know more about YouTube keyword tools to get more views, you can read this article to increase your audience: 10 Best YouTube Keyword Tools to Get More Views

Bonus: Edit Your Vlog Videos Like A Pro With Filmora

Another way to get more YouTube views is to upload high-quality videos consistently.

By high quality, we mean no background noise, proper color grading, entertaining soundtracks, and similar. But, of course, you can be an experienced video editor to do any of this.

Filmora is an easy-to-use tool that lets you create professional videos quickly. With it, you can instantly remove background noise and search from a long list of copyright-free music. It also has a feature that edits videos automatically for you. For YouTube vlogs, this will export perfect results most of the time.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

If you’re a more experienced video editor, Filmora’s also got you covered. Aside from its simple features, it also has an advanced editor. It allows you to touch up every tiny detail of your video if you feel like it.

It’s an all-in-one tool that YouTube creators recommend for YouTube creators. Best of all, it has features for users of all experience levels. As a result, you won’t have to watch countless tutorials on YouTube about how to use Filmora.

For example, to help you make your vlogs more eye-catching, we have prepared the video below:

Super EASY Video Transitions for Vlogs

Conclusion

Finding the best hashtags for YouTube is an easy but also important task. It’s all the little things combined that help you get more viewers. Things like using the right keywords, thumbnails, YouTube tags, etc.

Yet, it would help if you didn’t forget the most important thing: the video itself. So, give Filmora a try and become surprised by how easy it is to create a high-quality YouTube video.

Also read: