Youtube Streaming Made Simple with OBS Guidebook

Live stream to youtube with OBS step by step guide for beginners

Richard Bennett

Mar 27, 2024• Proven solutions

• Part1. Stream Now set up
• Part2. Set up Your Live Streaming Encoder
• Part3. Youtube Events set up
• Part4. Video tutorial

1. Stream Now set up

Follow these steps to live stream your impressive videos to YouTube using Stream Now tool:

Step 1: First of all you need to login with your account and then move to Creator Studio option directly.

Step 2: Choose the Video Manager option from top most toolbar.

Step 3: From the drop down menu, simply select Live Streaming option to begin with.

Step 4: Now hot the steam now option on your screen.

Step 5: Change or Upload your thumbnail as per need.

Step 6: It is time to provide an eye catching title to your video, add description and finally choose category from the drop down menu.

Step 7: While using stream option, never forget to click on ‘make archive unlisted when complete’ option so that you can save as well as watch your content on YouTube at later stage.

Step 8: You can monetize your ads as per need.

Step 9: It also provides options to add cards.

Step 10: Now move to encoder setup and then simply copy and paste these details to your streaming software.

Step 11: Now you can set your live chat option as per your requirement.

Step 12: The analysis window will help you to know about how many viewers are connected to your video as well as the message updates will be reflected.

Step 13: Stream health can be monitored directly.

Step 14: One can also use the social media button for live shares.

2.Set up Your Live Streaming Encoder

As soon as you have completed the above set up then next task is to adjust settings of your streaming encoder. It is possible to make easy selection out of wide range of live streaming encoders. The details below are provided with reference to OBS too that is open source type free to access software.

Step 1: First of all you need to visit official website of OBS and get your software tool installed on your system.

Step 2: Now launch OBS on your device and directly go to settings option.

Step 3: It is time to copy the stream key from YouTube and then paste it directly in the specified field of OBS.

Step 4: Users can now add their sources and scenes.

Step 5: Once all these settings are done then you can simply hit the option for start streaming and it will bring your content to YouTube directly.

3. Youtube Events set up

Live stream is little different from Stream Now platform as it allows users to schedule the streams as well as a connectivity to Google Hangouts is provided. These easy to follow steps will assist you to handle all settings for your events using Live Stream tool:

Step 1: Simply click on the schedule event option on screen.

Step 2: It is much easier to make settings for basic information as well as audience type. Make some desired changes to SNS platform. If you select the Quick type then it will directly select your webcam and you need not to make additional complicated settings whereas the custom type option provides easy set up options with OBS.

Step 3: The advance settings option works same as that of stream now features and users can adjust most of these settings as per their streaming needs.

Step 4: Users can turn monetization On or Off as per their preferences.

Step 5: As soon as you finish all above settings then simply click on the create event option.

Step 6: One more window will appear on your screen and here you can make adjustment for preferred bit rate. Also put your dedicated stream key with encoder.

Step 7: When all above steps are completed then you need to hit the option for save changes so that your tool can act accordingly.

Step 8: Now click on events and here you will be able to find your event. Move to live control room if you want to access complete details about this event and you can easily delete it.

Step 9: Users can set privacy terms or simple delete the event that is currently in action.

Video tutorial

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

• Part1. Stream Now set up
• Part2. Set up Your Live Streaming Encoder
• Part3. Youtube Events set up
• Part4. Video tutorial

1. Stream Now set up

Follow these steps to live stream your impressive videos to YouTube using Stream Now tool:

Step 1: First of all you need to login with your account and then move to Creator Studio option directly.

Step 2: Choose the Video Manager option from top most toolbar.

Step 3: From the drop down menu, simply select Live Streaming option to begin with.

Step 4: Now hot the steam now option on your screen.

Step 5: Change or Upload your thumbnail as per need.

Step 6: It is time to provide an eye catching title to your video, add description and finally choose category from the drop down menu.

Step 7: While using stream option, never forget to click on ‘make archive unlisted when complete’ option so that you can save as well as watch your content on YouTube at later stage.

Step 8: You can monetize your ads as per need.

Step 9: It also provides options to add cards.

Step 10: Now move to encoder setup and then simply copy and paste these details to your streaming software.

Step 11: Now you can set your live chat option as per your requirement.

Step 12: The analysis window will help you to know about how many viewers are connected to your video as well as the message updates will be reflected.

Step 13: Stream health can be monitored directly.

Step 14: One can also use the social media button for live shares.

2.Set up Your Live Streaming Encoder

As soon as you have completed the above set up then next task is to adjust settings of your streaming encoder. It is possible to make easy selection out of wide range of live streaming encoders. The details below are provided with reference to OBS too that is open source type free to access software.

Step 1: First of all you need to visit official website of OBS and get your software tool installed on your system.

Step 2: Now launch OBS on your device and directly go to settings option.

Step 3: It is time to copy the stream key from YouTube and then paste it directly in the specified field of OBS.

Step 4: Users can now add their sources and scenes.

Step 5: Once all these settings are done then you can simply hit the option for start streaming and it will bring your content to YouTube directly.

3. Youtube Events set up

Live stream is little different from Stream Now platform as it allows users to schedule the streams as well as a connectivity to Google Hangouts is provided. These easy to follow steps will assist you to handle all settings for your events using Live Stream tool:

Step 1: Simply click on the schedule event option on screen.

Step 2: It is much easier to make settings for basic information as well as audience type. Make some desired changes to SNS platform. If you select the Quick type then it will directly select your webcam and you need not to make additional complicated settings whereas the custom type option provides easy set up options with OBS.

Step 3: The advance settings option works same as that of stream now features and users can adjust most of these settings as per their streaming needs.

Step 4: Users can turn monetization On or Off as per their preferences.

Step 5: As soon as you finish all above settings then simply click on the create event option.

Step 6: One more window will appear on your screen and here you can make adjustment for preferred bit rate. Also put your dedicated stream key with encoder.

Step 7: When all above steps are completed then you need to hit the option for save changes so that your tool can act accordingly.

Step 8: Now click on events and here you will be able to find your event. Move to live control room if you want to access complete details about this event and you can easily delete it.

Step 9: Users can set privacy terms or simple delete the event that is currently in action.

Video tutorial

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

• Part1. Stream Now set up
• Part2. Set up Your Live Streaming Encoder
• Part3. Youtube Events set up
• Part4. Video tutorial

1. Stream Now set up

Follow these steps to live stream your impressive videos to YouTube using Stream Now tool:

Step 1: First of all you need to login with your account and then move to Creator Studio option directly.

Step 2: Choose the Video Manager option from top most toolbar.

Step 3: From the drop down menu, simply select Live Streaming option to begin with.

Step 4: Now hot the steam now option on your screen.

Step 5: Change or Upload your thumbnail as per need.

Step 6: It is time to provide an eye catching title to your video, add description and finally choose category from the drop down menu.

Step 7: While using stream option, never forget to click on ‘make archive unlisted when complete’ option so that you can save as well as watch your content on YouTube at later stage.

Step 8: You can monetize your ads as per need.

Step 9: It also provides options to add cards.

Step 10: Now move to encoder setup and then simply copy and paste these details to your streaming software.

Step 11: Now you can set your live chat option as per your requirement.

Step 12: The analysis window will help you to know about how many viewers are connected to your video as well as the message updates will be reflected.

Step 13: Stream health can be monitored directly.

Step 14: One can also use the social media button for live shares.

2.Set up Your Live Streaming Encoder

As soon as you have completed the above set up then next task is to adjust settings of your streaming encoder. It is possible to make easy selection out of wide range of live streaming encoders. The details below are provided with reference to OBS too that is open source type free to access software.

Step 1: First of all you need to visit official website of OBS and get your software tool installed on your system.

Step 2: Now launch OBS on your device and directly go to settings option.

Step 3: It is time to copy the stream key from YouTube and then paste it directly in the specified field of OBS.

Step 4: Users can now add their sources and scenes.

Step 5: Once all these settings are done then you can simply hit the option for start streaming and it will bring your content to YouTube directly.

3. Youtube Events set up

Live stream is little different from Stream Now platform as it allows users to schedule the streams as well as a connectivity to Google Hangouts is provided. These easy to follow steps will assist you to handle all settings for your events using Live Stream tool:

Step 1: Simply click on the schedule event option on screen.

Step 2: It is much easier to make settings for basic information as well as audience type. Make some desired changes to SNS platform. If you select the Quick type then it will directly select your webcam and you need not to make additional complicated settings whereas the custom type option provides easy set up options with OBS.

Step 3: The advance settings option works same as that of stream now features and users can adjust most of these settings as per their streaming needs.

Step 4: Users can turn monetization On or Off as per their preferences.

Step 5: As soon as you finish all above settings then simply click on the create event option.

Step 6: One more window will appear on your screen and here you can make adjustment for preferred bit rate. Also put your dedicated stream key with encoder.

Step 7: When all above steps are completed then you need to hit the option for save changes so that your tool can act accordingly.

Step 8: Now click on events and here you will be able to find your event. Move to live control room if you want to access complete details about this event and you can easily delete it.

Step 9: Users can set privacy terms or simple delete the event that is currently in action.

Video tutorial

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

• Part1. Stream Now set up
• Part2. Set up Your Live Streaming Encoder
• Part3. Youtube Events set up
• Part4. Video tutorial

1. Stream Now set up

Follow these steps to live stream your impressive videos to YouTube using Stream Now tool:

Step 1: First of all you need to login with your account and then move to Creator Studio option directly.

Step 2: Choose the Video Manager option from top most toolbar.

Step 3: From the drop down menu, simply select Live Streaming option to begin with.

Step 4: Now hot the steam now option on your screen.

Step 5: Change or Upload your thumbnail as per need.

Step 6: It is time to provide an eye catching title to your video, add description and finally choose category from the drop down menu.

Step 7: While using stream option, never forget to click on ‘make archive unlisted when complete’ option so that you can save as well as watch your content on YouTube at later stage.

Step 8: You can monetize your ads as per need.

Step 9: It also provides options to add cards.

Step 10: Now move to encoder setup and then simply copy and paste these details to your streaming software.

Step 11: Now you can set your live chat option as per your requirement.

Step 12: The analysis window will help you to know about how many viewers are connected to your video as well as the message updates will be reflected.

Step 13: Stream health can be monitored directly.

Step 14: One can also use the social media button for live shares.

2.Set up Your Live Streaming Encoder

As soon as you have completed the above set up then next task is to adjust settings of your streaming encoder. It is possible to make easy selection out of wide range of live streaming encoders. The details below are provided with reference to OBS too that is open source type free to access software.

Step 1: First of all you need to visit official website of OBS and get your software tool installed on your system.

Step 2: Now launch OBS on your device and directly go to settings option.

Step 3: It is time to copy the stream key from YouTube and then paste it directly in the specified field of OBS.

Step 4: Users can now add their sources and scenes.

Step 5: Once all these settings are done then you can simply hit the option for start streaming and it will bring your content to YouTube directly.

3. Youtube Events set up

Live stream is little different from Stream Now platform as it allows users to schedule the streams as well as a connectivity to Google Hangouts is provided. These easy to follow steps will assist you to handle all settings for your events using Live Stream tool:

Step 1: Simply click on the schedule event option on screen.

Step 2: It is much easier to make settings for basic information as well as audience type. Make some desired changes to SNS platform. If you select the Quick type then it will directly select your webcam and you need not to make additional complicated settings whereas the custom type option provides easy set up options with OBS.

Step 3: The advance settings option works same as that of stream now features and users can adjust most of these settings as per their streaming needs.

Step 4: Users can turn monetization On or Off as per their preferences.

Step 5: As soon as you finish all above settings then simply click on the create event option.

Step 6: One more window will appear on your screen and here you can make adjustment for preferred bit rate. Also put your dedicated stream key with encoder.

Step 7: When all above steps are completed then you need to hit the option for save changes so that your tool can act accordingly.

Step 8: Now click on events and here you will be able to find your event. Move to live control room if you want to access complete details about this event and you can easily delete it.

Step 9: Users can set privacy terms or simple delete the event that is currently in action.

Video tutorial

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Mastering Media Analysis: Evaluating Your Vs. Opponents’ YouTube Content

YouTube Analytics – How to analyze your and Competitor’s YouTube Video

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Tracking your brand’s YouTube metrics is not enough to ensure success in YouTube. Unless you garner deep insights of your competitors. You must be thinking how can you gauge their company insights using YouTube and track the data movement as well. There is nothing to worry about, we have got you covered. We will show you how to analyze your own channel as well as that of your competitors’ YouTube analytics. Let’s now explore about it!

How to analyze your own YouTube channel/video?

It is important to have reliable YouTube analytics tools for your brand, as videos on YouTube are searchable through Google. They contribute to generate organic traffic for you using both Google and YouTube as a medium. YouTube has a default dedicated analytics mechanism to measure how the video fares in YouTube to gain the most out of it.

Here we have collated the broadly used YouTube insights to ensure that your highly equipped, SEO compatible video engages more audience and performs well. The matrix sums up the most essential parts of YouTube analytics. Let’s go through them.

1. Views

Though, views determine the number of people clicked on a certain video on YouTube, it’s impossible to figure out whether the video has been watched till the end or not. Moreover, they can be altered through clickbait tricks and hence YouTube doesn’t solely put much value on them.

Views along with watch time turn out to be the best bet. Watch time sums up the total amount of time spent (in terms of minutes) on your brand’ videos. With the updated dashboard it becomes easy to get the YouTube analytics and gauge the video’s performance. Using the average view duration, you can know whether your video is being watched till the end or not.

2. Playback Location

As ‘Playback locations’ of YouTube videos can reveal where does all the traffic come from, it would help your channel figure out for which location the video has fared well. It will guide you to reach the backlinks locations/sites. Knowing the popular locations for your YouTube video being played, you can know whether YouTube is the search engine or they have been diverted from somewhere else. Depending on the video playing locations, the views will be segregated in to embedded video, YouTube watch page, mobile devices, and YouTube channel page. Understanding location specific views would help you decide where should you focus to enhance the performance of your video.

3. Demographics

The demographics page helps you get YouTube insights, using them you can know the audience in a gender and location specific manner. For local businesses targeting a certain region, YouTube analytics would prove to be a boon. You can also know the geography and device used by the viewers with this feature. Understanding the gender and location of people will help you create dedicated product videos that would be helpful to them.

4. Traffic sources

Understanding the source of your YouTube video’s traffic would help you track the prominent keywords that viewers use for landing at your YouTube video. You can figure out their choice and their search patterns this way. The YouTube insights will show you whether the viewers found your video by searching YouTube, a channel on YouTube, through suggested videos, or an external link. The YouTube Analytics tool’s panel would assist you in finalizing the most beneficial traffic source for your brand. You can optimize your video and keyword strategy with this.

5. Audience Retention

This data explains how far your video has engaged your audience. Along with views, the duration that a viewer is on your video weighs too. From the audience retention page, you can find out the specific time that a viewer has exited your video and see what made them do so. There are 2 types of audience retention features – absolute audience retention and relative audience retention.

6. Devices

It is important to know which device is being used to watch the video. The metrics is distributed among mobile phones, computer, TV, tablet etc. you will be able to understand whether your video needs to be optimized for a certain video or not.

7. Likes and dislikes

YouTube insights gauge the audience acceptance for your video by the number of likes and dislikes. Videos with a huge number of like implies that it is loved by people, though, the quality of video can’t exactly be defined by the number of likes or dislikes. Even the best quality video created for asking opinions about a certain situation/issue might be good enough but still get dislikes.

8. Subscribers

YouTube analytics help you determine the engagement metrics to explain the origin of your subscribers. It includes both their geo-location, the date of subscription, and the source/medium they used to land with your video on YouTube. You can observe the number of people subscribing and unsubscribing from your YouTube channel.

The subscription stream enables your audience to get suggestions for new videos from your channel and offer better exposure to the service and products you offer.

You May Also Like : How to Get More Subscribers

9. Annotations

While considering YouTube Analytics, it is essential to understand that there are annotations to guide viewers to your business site for more content. It is not necessary that the content is video only, it might include a blog post as well. This will let you understand the click through rate and ‘close’ rates for every annotation. This in turn will assist you in optimizing how to reach your audience and where to place the annotations.

10. Comments

Audience engagement on any YouTube video can easily be gauged by using the vital aspect known as comments. Either it touched a chord in their heart, inspired or motivated them, or simply made them smile, the comments will say it all. Sometimes the audience simply taps ‘Like’ in place of commenting at their convenient.

11. Cards

Cards is a new feature in YouTube analytics and aimed at replacing annotations. This will improve user interactivity of any video and accelerate the engagement. They will act as call to action for informing visitors regarding playlists, videos, merchandising, fan funding, and associated website etc.

12. Sharing

This aspect sums up the amount of shares of the YouTube video across different social networks along with the share date. Google ranking is influenced with the share numbers, as higher the number more the chances of unique backlinks for your videos.

13. Videos in playlists

Favorites has been renamed to ‘Videos in playlists’. Your reach broadens as people keep marking your videos as favorites on their playlist. This is visible to the public on the YouTube channel itself.

How to analyze your competitors

Although, you can’t see the dashboard data of your competitor, there are still some ways to observe and study your competitors’ successful videos and from their views, favorites, ratings, and comments find out the driving force behind it.

For example, reading the comments and see what they are saying. Notice both the positive and negative ones so that you can incorporate the ideas in your videos. You can also make a better video by understanding what a specific demographic region is fond of watching in the said niche.

Or you can use those analyzing tools below to discover the more stats of your competitors.

1. InflueNex

InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you’re able to learn your competitors’ channels and videos with detailed information.

2. Rival IQ

This YouTube analytics tool helps you increase social media engagement, conduct competitive analysis to track competition, discovers new content ideas for your target audience. You can use it to leverage your foothold in YouTube.

3. SocialBlade

SocialBlade helps you gain YouTube insights and enables you to understand how your rival brands fare. You can learn from them and enhance your own strategy to beat them.

Read More to Get: 5 Methods to Go Frame by Frame on YouTube Video >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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