YouTube Aesthetics: Advanced Video Hue Balancing

Video Color Correction for YouTube Beauty

Richard Bennett

Mar 27, 2024• Proven solutions

As a YouTube video creator, especially a YouTube beauty, you must know how important video color correction is. In case you want to make your YouTube video look more vibrant or pop out the colors of your video, knowing the basics of video color correction will certainly help you. In this article, we are going to show you how to correct your YouTube videos with 3 different video editing software.

You may also like: Color Correction vs Color Grading >>

Video Color Correction for YouTube Beauty

1. By using Wondershare Filmora

There are multiple professional color correction/grading software options for you to choose like Red Giant Colorista, but, to be honest, they are very difficult to get along with. Wondershare Filmora is an easy to use video editing software available both on Win and Mac which can help you make your video cinematic within a few clicks.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Color correction with Wondershare Filmora

Wondershare Filmora can be used to adjust the color of your video. To do this, select your target video and drag it to the timeline. You will see a video editing window and four parameters i.e. Saturation, brightness, contrast, and hue.

Brightness settings can be used to adjust the overall look of your video. In case your video seems to be too dark or bright, you can take the cursor to the slider and adjust the color manually.

Saturation helps you control how much you want the color of your video pop out. The color can be faded or enhanced through this setting.

Contrast settings help to adjust the difference in color and brightness in different parts of the video.

Color grading with Wondershare Filmora

Hit the button Advanced at the lower corner, then a powerful color grading window will pop up, and you can explore your options.

In this tool, you can adjust the white balance, temperature, tint, and more.

2. By Using Adobe Premiere Pro CC

Adobe Speed Grade is a software intelligently designed to fix all the color issues of your video and helps you make your videos look more stylish. Using it, you can make your video cooler or warmer by adjusting the RGB. It has a temperature slider as well which helps you adjust the overall color of video. The adjustments of highlights, shadows and midtones can also be done for accurate representation of colors in your video. Various trackball and slider controls are available in this software which gives you a large variety of options to experiment with colors of your digital video. Using this software, you can even add different film stock effects which give a traditional film appearance to your video. What else do you need? This software has a lot in store to fit your demands. Go for it!

3. By Using Final Cut Pro

Final Cut Pro lets you adjust your video color with the help of a tool called the Color Board. There are a lot of tools available in The Color section for adjusting the color of your video clip. The first option is of “Balance” which lets you alter the brightness of video. You can also try the option of “Match Color” which lets you match one video clip’s color settings with another. You can be as creative as you want to be by adjusting the brightness, saturation and RGB values of your video with this software. It will not disappoint with the outstanding output.

You may also like: Color grading and correction in Final Cut Pro >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

As a YouTube video creator, especially a YouTube beauty, you must know how important video color correction is. In case you want to make your YouTube video look more vibrant or pop out the colors of your video, knowing the basics of video color correction will certainly help you. In this article, we are going to show you how to correct your YouTube videos with 3 different video editing software.

You may also like: Color Correction vs Color Grading >>

Video Color Correction for YouTube Beauty

1. By using Wondershare Filmora

There are multiple professional color correction/grading software options for you to choose like Red Giant Colorista, but, to be honest, they are very difficult to get along with. Wondershare Filmora is an easy to use video editing software available both on Win and Mac which can help you make your video cinematic within a few clicks.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Color correction with Wondershare Filmora

Wondershare Filmora can be used to adjust the color of your video. To do this, select your target video and drag it to the timeline. You will see a video editing window and four parameters i.e. Saturation, brightness, contrast, and hue.

Brightness settings can be used to adjust the overall look of your video. In case your video seems to be too dark or bright, you can take the cursor to the slider and adjust the color manually.

Saturation helps you control how much you want the color of your video pop out. The color can be faded or enhanced through this setting.

Contrast settings help to adjust the difference in color and brightness in different parts of the video.

Color grading with Wondershare Filmora

Hit the button Advanced at the lower corner, then a powerful color grading window will pop up, and you can explore your options.

In this tool, you can adjust the white balance, temperature, tint, and more.

2. By Using Adobe Premiere Pro CC

Adobe Speed Grade is a software intelligently designed to fix all the color issues of your video and helps you make your videos look more stylish. Using it, you can make your video cooler or warmer by adjusting the RGB. It has a temperature slider as well which helps you adjust the overall color of video. The adjustments of highlights, shadows and midtones can also be done for accurate representation of colors in your video. Various trackball and slider controls are available in this software which gives you a large variety of options to experiment with colors of your digital video. Using this software, you can even add different film stock effects which give a traditional film appearance to your video. What else do you need? This software has a lot in store to fit your demands. Go for it!

3. By Using Final Cut Pro

Final Cut Pro lets you adjust your video color with the help of a tool called the Color Board. There are a lot of tools available in The Color section for adjusting the color of your video clip. The first option is of “Balance” which lets you alter the brightness of video. You can also try the option of “Match Color” which lets you match one video clip’s color settings with another. You can be as creative as you want to be by adjusting the brightness, saturation and RGB values of your video with this software. It will not disappoint with the outstanding output.

You may also like: Color grading and correction in Final Cut Pro >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

As a YouTube video creator, especially a YouTube beauty, you must know how important video color correction is. In case you want to make your YouTube video look more vibrant or pop out the colors of your video, knowing the basics of video color correction will certainly help you. In this article, we are going to show you how to correct your YouTube videos with 3 different video editing software.

You may also like: Color Correction vs Color Grading >>

Video Color Correction for YouTube Beauty

1. By using Wondershare Filmora

There are multiple professional color correction/grading software options for you to choose like Red Giant Colorista, but, to be honest, they are very difficult to get along with. Wondershare Filmora is an easy to use video editing software available both on Win and Mac which can help you make your video cinematic within a few clicks.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Color correction with Wondershare Filmora

Wondershare Filmora can be used to adjust the color of your video. To do this, select your target video and drag it to the timeline. You will see a video editing window and four parameters i.e. Saturation, brightness, contrast, and hue.

Brightness settings can be used to adjust the overall look of your video. In case your video seems to be too dark or bright, you can take the cursor to the slider and adjust the color manually.

Saturation helps you control how much you want the color of your video pop out. The color can be faded or enhanced through this setting.

Contrast settings help to adjust the difference in color and brightness in different parts of the video.

Color grading with Wondershare Filmora

Hit the button Advanced at the lower corner, then a powerful color grading window will pop up, and you can explore your options.

In this tool, you can adjust the white balance, temperature, tint, and more.

2. By Using Adobe Premiere Pro CC

Adobe Speed Grade is a software intelligently designed to fix all the color issues of your video and helps you make your videos look more stylish. Using it, you can make your video cooler or warmer by adjusting the RGB. It has a temperature slider as well which helps you adjust the overall color of video. The adjustments of highlights, shadows and midtones can also be done for accurate representation of colors in your video. Various trackball and slider controls are available in this software which gives you a large variety of options to experiment with colors of your digital video. Using this software, you can even add different film stock effects which give a traditional film appearance to your video. What else do you need? This software has a lot in store to fit your demands. Go for it!

3. By Using Final Cut Pro

Final Cut Pro lets you adjust your video color with the help of a tool called the Color Board. There are a lot of tools available in The Color section for adjusting the color of your video clip. The first option is of “Balance” which lets you alter the brightness of video. You can also try the option of “Match Color” which lets you match one video clip’s color settings with another. You can be as creative as you want to be by adjusting the brightness, saturation and RGB values of your video with this software. It will not disappoint with the outstanding output.

You may also like: Color grading and correction in Final Cut Pro >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

As a YouTube video creator, especially a YouTube beauty, you must know how important video color correction is. In case you want to make your YouTube video look more vibrant or pop out the colors of your video, knowing the basics of video color correction will certainly help you. In this article, we are going to show you how to correct your YouTube videos with 3 different video editing software.

You may also like: Color Correction vs Color Grading >>

Video Color Correction for YouTube Beauty

1. By using Wondershare Filmora

There are multiple professional color correction/grading software options for you to choose like Red Giant Colorista, but, to be honest, they are very difficult to get along with. Wondershare Filmora is an easy to use video editing software available both on Win and Mac which can help you make your video cinematic within a few clicks.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Color correction with Wondershare Filmora

Wondershare Filmora can be used to adjust the color of your video. To do this, select your target video and drag it to the timeline. You will see a video editing window and four parameters i.e. Saturation, brightness, contrast, and hue.

Brightness settings can be used to adjust the overall look of your video. In case your video seems to be too dark or bright, you can take the cursor to the slider and adjust the color manually.

Saturation helps you control how much you want the color of your video pop out. The color can be faded or enhanced through this setting.

Contrast settings help to adjust the difference in color and brightness in different parts of the video.

Color grading with Wondershare Filmora

Hit the button Advanced at the lower corner, then a powerful color grading window will pop up, and you can explore your options.

In this tool, you can adjust the white balance, temperature, tint, and more.

2. By Using Adobe Premiere Pro CC

Adobe Speed Grade is a software intelligently designed to fix all the color issues of your video and helps you make your videos look more stylish. Using it, you can make your video cooler or warmer by adjusting the RGB. It has a temperature slider as well which helps you adjust the overall color of video. The adjustments of highlights, shadows and midtones can also be done for accurate representation of colors in your video. Various trackball and slider controls are available in this software which gives you a large variety of options to experiment with colors of your digital video. Using this software, you can even add different film stock effects which give a traditional film appearance to your video. What else do you need? This software has a lot in store to fit your demands. Go for it!

3. By Using Final Cut Pro

Final Cut Pro lets you adjust your video color with the help of a tool called the Color Board. There are a lot of tools available in The Color section for adjusting the color of your video clip. The first option is of “Balance” which lets you alter the brightness of video. You can also try the option of “Match Color” which lets you match one video clip’s color settings with another. You can be as creative as you want to be by adjusting the brightness, saturation and RGB values of your video with this software. It will not disappoint with the outstanding output.

You may also like: Color grading and correction in Final Cut Pro >>

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Master Higher Rankings on YT: The Best SEO Tips and Tricks (1-11)

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

Create High-Quality YouTube Video with Filmora

Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

Try It Free Try It Free

More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.

Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.

In this article

How Does YouTube SEO Work?

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

How Does YouTube SEO Work?

YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.

Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.

Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.

Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking

11 Useful YouTube SEO Tips to Help Boost Your Video Ranking

Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.

1. Conduct Keyword Research First

When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.

For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.

2. Use a Good Video Title

The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.

3. Link Your Videos Directly to Your Website

Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.

4. Add Tags To The Video Description

When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.

When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.

5. Edit The Filename

The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.

6. Add Subtitles and Closed Captions

Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.

7. Select Video Category

When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.

8. Use a Compelling Thumbnail

Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.

Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.

Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.

9. Make High-Quality Longer

Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.

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10. Focus on User Engagement

Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.

Google cares about how people respond to your content because this is what keeps people on their platform.

11. Add End Screens and YouTube Cards

YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.

Conclusion

Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!

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