Year’s Biggest Beauty Influencers on YouTube

10 Most Popular Beauty Gurus on YouTube in 2024

Richard Bennett

Mar 27, 2024• Proven solutions

Before the YouTube era learning makeup tricks or finding out useful skin care tips has been much more difficult. Today, you only have to do a quick search on the world’s largest video sharing platform and you can get the result instantly.

Besides knowing who to ask for a bit of beauty advice, you also need to trust the source of information. Instead of browsing through thousands of beauty videos on YouTube, you should listen to what top beauty gurus on YouTube have to say about the topic you’re interested in. The beauty vloggers we featured in this article have millions of subscribers for a good reason.

Let’s have a look at some of YouTube’s most influential beauty gurus.

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Top 10 Beauty Gurus on YouTube You Should Know in 2024

Bethany Mota
Zoe Elizabeth Sugg
Rachel Levin
Nikkie De Jager
Eva Gutowski
Marzia Bisognin
Jeffree Star
Carli Bybel
Mindy McKnight
Promise Phan

1. Bethany Mota

The American vlogger started her YouTube channel that currently has over 15 million subscribers in 2009. Bethany is more than just a beauty guru, even though she first became famous for her makeup and fashion videos because in recent years she started producing videos that cover a wide range of topics.

Eleven months ago, she released a truth or dare video with Logan Paul that has 4,6 million views which shows how popular the 22-year old beauty vlogger has become. Besides being an award-winning YouTube star, Bethany is also an accomplished singer and an aspiring actress.

2.Zoe Elizabeth Sugg

Zoe is better known for her online pseudonym Zoella. She started her career as a blogger in 2009. By the end of the same year, her blog had thousands of followers, which gave Zoe the idea to start her own YouTube channel. A little less than a decade later Zoella channel has 12 million subscribers and it is widely considered as one of the highest beauty and fashion authorities on the Internet.

Besides producing informative and captivating beauty tutorials, she also frequently uploads videos about food, lifestyle, fashion, and traveling. However, her skincare and makeup product reviews are what Zoe is famous for.

3. Rachel Levin

Rachel’s YouTube channel Rclbeauty101 has over 13 million subscribers and a few years ago, she has landed on the number one spot on Zefr’s Social Media Influencer Under 21 list. Today this 23-year old Philadelphian focuses on DIY beauty tutorials, although videos on her channel often cover a range of different topics.

Levin started her career with a video titled ‘How to Conceal Under Eye Circles’ in 2010 and in the next few years her YouTube channel was one of the fastest-growing channels in the world. Rachel’s most viewed videos combine humor with beauty and fashion which makes them a joy to watch.

4. Nikkie De Jager

A beauty guru from the Netherlands gained worldwide recognition when her video ‘The Power Makeup’ went viral in 2015. The Nikkie Tutorials YouTube channel has over 10 million subscribers 820 million views. The best part is that the rapid growth of Nikki’s channel is likely to continue in the foreseeable future.

Unlike many of her fellow YouTube beauty gurus, Jager is a professional makeup artist who frequently features the commissioned work in the videos she uploads to her channel. The young Dutch star is only 24 years old, and she is already one of the best sources of beauty tips and tricks you can find on the Internet.

5. Eva Gutowski

The MyLifeAsEva YouTube channel was started by Gutowski in 2011 and for the last seven years, it has steadily grown more popular. In June 2018 Eva’s channel had 8.6 million subscribers and her unique beauty videos frequently attract millions of viewers.

The California-based beauty guru is praised for her entertaining videos that cover a wide range of topics, from date tips to step-by-step DIY makeup tutorials. Eva also has a successful acting career as she has appeared in a number of TV shows and she has a YouTube Red show titled ‘Me and My Grandma’.

6. Marzia Bisognin

Books, movies, vlogs, beauty, or makeup are just a few topics Marzia or CutiePieMarzia covers in her videos. The Italian YouTube superstar has been dating Felix Kjellberg or PewDiePie, the owner of the most subscribed channel on YouTube, since 2011.

Although her boyfriend may be more famous than her, Marzia’s channel still has 7.5 million subscribers and nearly half a billion views. Her fashion style is appealing mostly to younger generations, although her makeup tips can be applied by anyone regardless of their age. Marzia designs clothes and shoes that can be purchased at her online store.

7. Jeffree Star

Besides being one of the most influential beauty gurus on YouTube Jeffrey Steininger is also a songwriter, singer, fashion designer, and model. He first rose to prominence by publishing music on his MySpace page, which soon resulted in his first solo album ‘Beauty Killer’.

His style may be unorthodox since it resonates better within a younger, more open-minded audience, but the makeup tips he provides in his videos can be used by anyone to get the look they always wanted. Jeffree Star’s YouTube channel has 7.4 million subscribers which shows just how popular this Californian really is. Jeffry also has his own fashion and cosmetics line.

8. Carli Bybel

Most of the videos you can find on Carli’s YouTube channels, the one with the most subscribers is named Carli Bybel, are centered around different cosmetics product reviews, makeup tutorials, and fashion tips. She started producing YouTube videos in 2011 and over the years she reviewed some of the most popular makeup lines, including those released by Khloe Kardashian and Kylie Jenner.

Some of her videos have over a million views while one of her most popular videos ‘How to Grow Your Eyebrows and Eyelashes’ has over 7 million views. Carli’s is undoubtedly one of the top beauty vloggers today and her popularity should continue to grow.

9. Mindy McKnight

A great idea for a new haircut is hard to come by, which is one of the reasons why Mindy’s Cute Girls Hairstyles channel is so popular. The idea to create hairstyle videos came in the early 2000s, but it wasn’t until 2008 that Mindy realized she wanted to produce vlogs. She has been posting videos to YouTube since 2009, and she currently has 5.5 million subscribers.

Her videos offer quick and creative hairstyle solutions that will make any women look amazing. Mindy’s twin daughters, Brooklyn and Baily have their own YouTube channel with a substantial amount of subscribers.

10. Promise Phan

Since 2009, Promise has run her incredibly popular dope2111 YouTube channel that has over 5 million subscribers. Her makeup transformation techniques which she presents in the videos posted on her channel have stunned the world. Promise has disguised herself as Johnny Depp, Scarlett Johansson, Michael Jackson, or Angelina Jolie to mention just a few celebrities she covered.

She got the idea to create makeup videos after watching the movie Avatar and trying to recreate the Naa’vi looks. The video went viral and made Promise a YouTube beauty guru and one of the most respected makeup authorities on the Internet.

Conclusion

Coming up with ideas for a new look is not always easy. So in order to get a fresh perspective, you should check out the top beauty vloggers we featured in this article and discover useful makeup tutorials or fashion tips that will help you to always feel confident about the way you look. Leave a comment below and let us know who is your favorite YouTube beauty guru.

If you’re a business holder and want to find YouTube influencers for collaboration, you can check out InflueNex, which is a helpful influencer marketing platform for you to find, manage and contact the social media influencers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Let’s have a look at some of YouTube’s most influential beauty gurus.

Top 10 Beauty Gurus on YouTube You Should Know in 2024

Bethany Mota
Zoe Elizabeth Sugg
Rachel Levin
Nikkie De Jager
Eva Gutowski
Marzia Bisognin
Jeffree Star
Carli Bybel
Mindy McKnight
Promise Phan

1. Bethany Mota

2.Zoe Elizabeth Sugg

3. Rachel Levin

4. Nikkie De Jager

5. Eva Gutowski

6. Marzia Bisognin

7. Jeffree Star

8. Carli Bybel

9. Mindy McKnight

10. Promise Phan

Conclusion

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Let’s have a look at some of YouTube’s most influential beauty gurus.

Top 10 Beauty Gurus on YouTube You Should Know in 2024

Bethany Mota
Zoe Elizabeth Sugg
Rachel Levin
Nikkie De Jager
Eva Gutowski
Marzia Bisognin
Jeffree Star
Carli Bybel
Mindy McKnight
Promise Phan

1. Bethany Mota

2.Zoe Elizabeth Sugg

3. Rachel Levin

4. Nikkie De Jager

5. Eva Gutowski

6. Marzia Bisognin

7. Jeffree Star

8. Carli Bybel

9. Mindy McKnight

10. Promise Phan

Conclusion

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Let’s have a look at some of YouTube’s most influential beauty gurus.

Top 10 Beauty Gurus on YouTube You Should Know in 2024

Bethany Mota
Zoe Elizabeth Sugg
Rachel Levin
Nikkie De Jager
Eva Gutowski
Marzia Bisognin
Jeffree Star
Carli Bybel
Mindy McKnight
Promise Phan

1. Bethany Mota

2.Zoe Elizabeth Sugg

3. Rachel Levin

4. Nikkie De Jager

5. Eva Gutowski

6. Marzia Bisognin

7. Jeffree Star

8. Carli Bybel

9. Mindy McKnight

10. Promise Phan

Conclusion

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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YouTube reports that Facebook is the most utilized platform fans use to watch online content. More so, up to 40% of those who watch the content do share links with their friends online – this then makes it quick to promote YouTube content on Facebook. Simply by making your new YouTube content visible on your Facebook page, and you’ll be certain that thousands of viewers will have a glimpse of it. You must already be scratching your head for ways on how to post a YouTube video on a Facebook page. Well, we bring you several ways to go through that and make your YouTube content accessible on Facebook.

How to Post YouTube video on Facebook?

Since Facebook is easily accessible, many users have more access to it than other social media platforms. More so, the page allows you to communicate with your audience via photos, videos, graphics, text, among many other multimedia contents. You don’t even need any programming skills to operate it. Here are ways to post YouTube content to Facebook.

If you have a stationary point of work, i.e., a computer, it is possible to share your YouTube video through it.

Step 1. First, visit the YouTube site at https://www.youtube.com . It can launch from any web browser.

Step 2. Choose from among your videos on YouTube the one you wish to share on Facebook.

Step 3. Then find the “Share” icon located directly under the video you want to share. Click on the video and hit the “Share” button below the video.

Step 4. Choose “Facebook” from the sharing options that pop up.

Step 5. Next, sign in to “Facebook” on your desktop. Then select the destination point you want your video to land in by using the drop-down menu at the top of your desktop screen. Select the “Share to News Feed” or perhaps the share to “Story.”

Step 6. Finally, click the “Post to Facebook” tab to share your YouTube content with Facebook.

Are you on the go and want your Facebook fans to know what content you have on your YouTube channel? Here are the simple steps on how to post a YouTube video on Facebook right from the palm of your hands – a mobile device.

Step 1. Use any browser on your mobile device to launch the YouTube app from the official website.

Step 2. Peruse through your YouTube videos and choose the one you wish to share on Facebook.

Step 3. Check below the video and click on the “Share” icon.

Step 4. Search through the app’s options and choose Facebook. Also, ensure that the “Facebook” app is installed on your mobile device to make your videos sharable.

Step 5. Click on the “Next” option in the upper right-hand corner of your mobile screen. It will enable video sharing.

Step 6. Then choose the YouTube video’s post destination to your Facebook. It could be shared on your timeline, story, or a Facebook group’s page.

Step 7. Finally, click on the “Share” tab to make your video viewable on Facebook.

How to post a YouTube video on Facebook

Easily post your YouTube video on Facebook and let viewers access them directly from your Facebook feed. By this, your fans don’t have to click on other tabs but will access the videos directly.

Step 1. Copy the YouTube video’s link
First, go to your YouTube channel and copy the video link that you want to post to Facebook. You can as well copy the embed code.

Step 2. Embed the video link you copied
This link should be embedded into a Facebook post. Do this by first logging into your Facebook account. Then go to the top of your “Facebook News Feed” and click the “What’s on your mind” box.

Step 3. Paste your link
Right-click on the “What’s on your mind” box, then select the “Paste” option.

Step 4. Preview video
Facebook will let you preview the video you just posted. Check whether you have pasted the right video before you post it.

Step 5. Post your video
Now, scroll down and click on the “Post” tab. You can also add a message to your post. Just place a cursor after the video URL and hit the “Enter” key on your keyboard. Finally, scroll down and hit the “Post” tab to make your video public on Facebook.

Extra Tip: Facebook Video Tips for more Views and Shares

You have to play your cards well when it comes to posting and sharing your videos on Facebook. These tips are all you need.

- Catch viewer’s attention within the shortest time possible

Here, your main aim is to convince your viewers. So, don’t let them spend so much time before you catch their attention. You can bring up a point about some latest news or adventures that let your viewers connect immediately.

- Add captions to the video

It is not necessarily possible that viewers will watch your videos with the sound on. Some like it when it’s silent and might disable the sound auto-play. Add some captions so that viewers will understand your video, even on silent mode.

- Emphasize on one key-point

Focus on one key point so that your viewers are not swayed away. Your video is highly sharable if it is easy to understand.

- Add a Call To Action

Including a call-to-action will encourage your viewers to subscribe to your channel. Ensure you include it at the end of your video to tell viewers what to do next. You could also include a link to your blog post to let your viewers read and find more content from your other channels.

- Facebook ads can make a great difference

Facebook is a great place for running ads that reach a wider audience. Adverts are great ways to target a specific audience. They explain your products and services more straightforwardly.

- Embed your videos on blog posts

Numerous people get to access guest posts and blog posts. You can embed your Facebook videos on such posts to reach more people. Just get the embed code from your video, then copy and paste it to a guest or blog post.

Frequently Asked Question about Facebook video

Both viewers and content creators have a few concerns about YouTube and Facebook videos. Here are some frequently asked questions that will be of benefit to you.

YouTube is just one platform where content creators showcase their productions. Yes, it is legal to share your content on other forums like Facebook, Twitter, Instagram, etc.

2) What is the best time to post to your Facebook page?

The best time to post on a Facebook page depends on your time zone. Generally, viewers access Facebook late in the evening and early in the night. Perhaps they are off work and now want to relax by checking the day’s updates.

3) What are Facebook business accounts and personal accounts?

Facebook business accounts are designed for users who want to use Facebook to administer their pages and advert campaigns. This account cannot be found in searching or receiving friend request apps. Nonetheless, personal accounts are used at basic and casual levels. You can search for friends and send requests. Personal accounts are also easy to manage.

Yes, it is possible to let others share what you have posted. Just ensure they know your intention by constant reminders. Some popular ways that are proven to be effective include the use of “Call to Action,” using an image or video with your Facebook status update and offering some incentive to your fans for sharing.

Of course not! What you pull from your YouTube channel is the kind of video that will be watched from Facebook. The quality cannot deteriorate. However, it is good to ensure you compose quality videos on YouTube before sharing them. Several video editing apps like Filmora can help you compose quality videos with high resolution.

Conclusion

● Facebook is a great platform that is accessed by a wide audience. More so, you can share your content from other platforms easily. The article has covered how to share YouTube videos on Facebook and hook your audience. You can use your computer or share directly from your mobile device in simple steps. It is also better to play some tricks on your effort to reach a wider audience. These include a CTA, embedding your Facebook videos to blogs posts, among other options.