View Count Value on YouTube's Earnings Graph

View Count Value on YouTube's Earnings Graph

Kevin Lv12

View Count Value on YouTube’s Earnings Graph

How much does YouTube pay for 1 million views? As a YouTuber, you become a business, and it helps to know the YouTube views to money earned.

If you are trying to earn a living on YouTube, one of the most excellent marks of a successful creator is often earning 1 million views on the platform (click here for tips on how to do that ). It usually serves as a benchmark for a time at which a channel is relatively sustainable. However, rather than meaning a YouTuber has made it big financially, reaching 1 million views is more likely to say they can expect to start making real money.

When you hit 1 million views on any video on YouTube, you’ll have a nice paycheck. You’ll likely have to hit 1 million views on at least a few other videos before you could consider quitting your full-time job and doing YouTube as your primary source of income. This article will explore what 1 million views mean for your YouTube channel. We will look more into how revenue is calculated on YouTube and what you can expect to earn-out of a video with 1 million views.

In this article

01 $2000 for 1 million views

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

filmora

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

filmora

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

filmora

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

filmora

Audience Retention: The Key to a Great YouTube Conclusion

How Can You Make Outstanding YouTube Outro?

author avatar

Max Wales

Mar 27, 2024• Proven solutions

Want to make your YouTube channel a rising sensation? Part of creating a noteworthy video is to create an outro that sticks in the viewer’s mind. It is important to leave a YouTube outro that remains memorable and impactful.

You can learn all about YouTube outros in the proceeding article and create one for your channel using Adobe After Effects. Also, discover some wonderful YouTube outro templates by Wondershare Filmora to add a creative outro to your videos.

Part 1: What is an Outro?

Still, wondering what is the outro meaning? Simply put, an outro is the closing part of your video content. YouTube outros appear at the end of your video and act as a wrap-up for your content. Without a suitable outro, videos are likely to appear abrupt and rushed. Creating a proper outro helps create a clean and appropriate finishing and also helps to increase engagement with the audience.

example of youtube outro

A YouTube outro can serve other functions as well, such as prompting the viewers for certain actions. You can add a call-to-action button, links to websites, or other suggested content at the end screen of your video. Other content that can be included in a YouTube outro can be:

Suggested Videos/Playlists: A link to recommended videos or playlists.

Website Links: Links to an external website.

Subscribe Prompt: Ask the viewer to subscribe to your YouTube channel.

Channel Links: Attached link to a different channel on YouTube.

Part 2: How to Create Outstanding YouTube Outro?

Want to know how to make an outro for your YouTube video? YouTube outros can serve numerous purposes to the user when done right. Let’s look at the important elements of a perfectly comprised YouTube outro and how you can create one from scratch.

Things to Consider

Following are some important things that you might need to consider while making an outro for YouTube:

  • Technical Specifications

Ideally, a YouTube outro should be in the aspect ratio of 16:9. Keep the resolution of your outro maintained at 1920x1080 pixels. Also, ensure that the outro appears on the screen for up to eight seconds or longer, depending upon the length of your video.

  • Simplicity

Your YouTube outros do not need to be over the top and flowing with creative elements. Choose a simple and elegant design that does not clutter the screen.

  • Empty Spaces

Like all other digital designs, make sure that your YouTube outro has plenty of white spaces so elements do not appear crowded and distracting.

  • Appropriate CTAs

If you are using CTAs in your outro, remember to add links and elements that are relevant. Your call-to-action buttons should be related to the video and should make sense to the viewer.

  • Consistency

Being consistent in your designs is a key ingredient to improving your brand recognition. Stick to a specific color palette or themes, so the audience can easily identify your channel.

How to Make an Outstanding YouTube Video Outro

Now it is time to learn how to make an outro for YouTube. You can create the perfect outro for YouTube using the tools from Adobe After Effects. The following steps indicate how to make an outro using After Effects:

Step 1: Pre-Process Preparation

Launch After Effects and import the files you want in your end screen, such as logos of social media platforms.

Step 2: Create a Composition

Create a new composition on After Effects. Set the resolution to 1920x1080, the duration to 10 seconds or according to your requirements, and click on “OK.”

finalize the composition settings

Step 3: Create a Background Layer

Go to the “Layer” tab, tap “New,” create a black “Solid” background layer.

background layer creation

Step 4: Add Video Suggestion Box

Now grab the “Rectangle Tool” and create a new shape on the right side of the screen, which will serve as a video suggestion box. You can create multiple shapes if you want to add more than one video suggestion.

video suggestion box added

Step 5: Add Subscribe Button

Next, go to the shape tool again and select the “Ellipse Tool.” Deselect the current shape layer to create a new one and create a circle on the left part of the screen, which will act as your Subscribe button.

subscribe button added

Step 6: Add Effects

Now highlight the shape layers again by shift. Right-click and add “Layer Styles” such as an “Outer Glow.” Expand the settings, and you can change the color of your glow. Also, increase the opacity and blending mode of that as well as the size and strength.

effects added

Step 7: Customize Background

From the “Effects and Preset” panel, you can add different “Animation Presets” to your background. Choose one that you like and drag it on the layer.

customize your background

Step 8: Add Text and Icons

Now add text to your YouTube outros like your social media handles or any other information that you want. Grab the text tool from the top and add a text.

add text or icons in the design

If you want to add other logos or PNGs like social media icons, you can drag and drop them into their layer and place them on the composition.

Step 9: Export and Upload

Go to the “Composition” tab and select “Add to Render Queue.” Press “Render.” You can attach that clip to the end of any video or project. When you upload your video to YouTube, press “Edit Video” and go to “End Screen and Annotations.” Here you can add different elements such as the subscribe button or the most recent uploads.

add your outro to your youtube video

Extra Tips: learn how to use YouTube outro templates

You may now know the tricks about how to create a YouTube outro in After Effect. But if you want to make an outro more easily, you can try the YouTube outro templates from Wondershare Filmstock. Let’s do it by the following steps with the Filmora video editor .

Download Filmora X Win Version Download Filmora X Mac Version

Step 1: Install Filmora video editor.

Step 2: Search and download the “YouTube Pack” from Filmstock.

download the youtube outro pack

Step 3: Find the YouTube outro from the Filmora Titles folder. Then drag and apply to your videos.

apply the youtube outro to your video

Part 3: 5 Video Effects to Help You Create a Stunning YouTube Outro

Still, looking for an easy way to create stunning outros for YouTube? Wondershare Filmstock has just the answer for you acting as a resource library. Filmstock offers splendid video tools, including transitions, templates, stock footage, and royalty-free music. You can create professional-quality videos using Filmstock’s valuable assets.

Below are some prestigious YouTube outro templates by Filmstock, which you incorporate in your videos.

1. YouTube Subscribe Reminders

The YouTube Subscribe Reminders pack by Filmstock contains 10 title templates that can be used with Filmora’s 9.6 or later versions. Featuring the like, subscribe, and bell icons of YouTube, this set is perfect for when you need to remind your viewers to subscribe to your channel. The specially themed text animations are perfectly suited for a good YouTube outro.

youtube subscribe reminders

2. 4K YouTube Motion Graphics Packaging

The 4K YouTube Motion Graphics Packaging contains multiple title templates from Filmstock’s library to help you create a remarkable outro for YouTube. From subscribe reminders to recommended video templates and text animations, the pack can be used at the end screen of any video. The pack is compatible with Filmora 9.6 or above versions.

4k youtube motion graphics packaging

3. Clean YouTube Subscribe Pack

Looking for a clean and elegant design for your YouTube outro? Filmstock’s Clean YouTube Subscribe Pack does that task for you. The pack contains 13 different title templates and elements that can be used on Filmora 9.6. The simple and modest set includes subscribing reminders on red backgrounds to help your channel grow and flourish.

clean youtube subscribe pack

4. Social Media Icons Pack

Compatible with Filmora 9.2 or above, the Social Media Icons Pack by Filmstock contains some of the best elements for different social platforms, such as YouTube or Facebook.

The Social Media Icons Pack contains all the necessary elements for when you want to communicate with your viewers. It includes bell icons, subscribes buttons, hashtags, location tags, like, share, and follows icons, and much more. With 23 elements revolving around multiple social media themes, this pack is perfectly suited for YouTube videos.

5. Social Media Lowerthird Pack

Lower thirds are a great way to add useful information in your video without taking up much screen space. With Filmstock at your service, you can incorporate lower thirds seamlessly in your YouTube videos and outros.

The Social Media Lower third Pack contains 16 text effects and templates inspired by major social platforms like Instagram and YouTube. You can use it with Filmora 9.2 or later versions to add your videos’ locations, links, and prompts. The pack also contains some meticulously crafted elements that are perfect for YouTube outros.

Closing Words

With YouTube becoming one of the most popular platforms for aspiring content creators, establishing your name there can prove to be a tough task. Lots of effort goes into crafting all the elements of the video to perfection. Creating a suitable YouTube outro is also part of the process, and it is important to learn how to get it right.

With Adobe After Effects, you can create the perfect YouTube outros for your videos. Also, remember to try Filmstock’s remarkable YouTube outro templates and make your videos stand apart from the crowd.

author avatar

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Want to make your YouTube channel a rising sensation? Part of creating a noteworthy video is to create an outro that sticks in the viewer’s mind. It is important to leave a YouTube outro that remains memorable and impactful.

You can learn all about YouTube outros in the proceeding article and create one for your channel using Adobe After Effects. Also, discover some wonderful YouTube outro templates by Wondershare Filmora to add a creative outro to your videos.

Part 1: What is an Outro?

Still, wondering what is the outro meaning? Simply put, an outro is the closing part of your video content. YouTube outros appear at the end of your video and act as a wrap-up for your content. Without a suitable outro, videos are likely to appear abrupt and rushed. Creating a proper outro helps create a clean and appropriate finishing and also helps to increase engagement with the audience.

example of youtube outro

A YouTube outro can serve other functions as well, such as prompting the viewers for certain actions. You can add a call-to-action button, links to websites, or other suggested content at the end screen of your video. Other content that can be included in a YouTube outro can be:

Suggested Videos/Playlists: A link to recommended videos or playlists.

Website Links: Links to an external website.

Subscribe Prompt: Ask the viewer to subscribe to your YouTube channel.

Channel Links: Attached link to a different channel on YouTube.

Part 2: How to Create Outstanding YouTube Outro?

Want to know how to make an outro for your YouTube video? YouTube outros can serve numerous purposes to the user when done right. Let’s look at the important elements of a perfectly comprised YouTube outro and how you can create one from scratch.

Things to Consider

Following are some important things that you might need to consider while making an outro for YouTube:

  • Technical Specifications

Ideally, a YouTube outro should be in the aspect ratio of 16:9. Keep the resolution of your outro maintained at 1920x1080 pixels. Also, ensure that the outro appears on the screen for up to eight seconds or longer, depending upon the length of your video.

  • Simplicity

Your YouTube outros do not need to be over the top and flowing with creative elements. Choose a simple and elegant design that does not clutter the screen.

  • Empty Spaces

Like all other digital designs, make sure that your YouTube outro has plenty of white spaces so elements do not appear crowded and distracting.

  • Appropriate CTAs

If you are using CTAs in your outro, remember to add links and elements that are relevant. Your call-to-action buttons should be related to the video and should make sense to the viewer.

  • Consistency

Being consistent in your designs is a key ingredient to improving your brand recognition. Stick to a specific color palette or themes, so the audience can easily identify your channel.

How to Make an Outstanding YouTube Video Outro

Now it is time to learn how to make an outro for YouTube. You can create the perfect outro for YouTube using the tools from Adobe After Effects. The following steps indicate how to make an outro using After Effects:

Step 1: Pre-Process Preparation

Launch After Effects and import the files you want in your end screen, such as logos of social media platforms.

Step 2: Create a Composition

Create a new composition on After Effects. Set the resolution to 1920x1080, the duration to 10 seconds or according to your requirements, and click on “OK.”

finalize the composition settings

Step 3: Create a Background Layer

Go to the “Layer” tab, tap “New,” create a black “Solid” background layer.

background layer creation

Step 4: Add Video Suggestion Box

Now grab the “Rectangle Tool” and create a new shape on the right side of the screen, which will serve as a video suggestion box. You can create multiple shapes if you want to add more than one video suggestion.

video suggestion box added

Step 5: Add Subscribe Button

Next, go to the shape tool again and select the “Ellipse Tool.” Deselect the current shape layer to create a new one and create a circle on the left part of the screen, which will act as your Subscribe button.

subscribe button added

Step 6: Add Effects

Now highlight the shape layers again by shift. Right-click and add “Layer Styles” such as an “Outer Glow.” Expand the settings, and you can change the color of your glow. Also, increase the opacity and blending mode of that as well as the size and strength.

effects added

Step 7: Customize Background

From the “Effects and Preset” panel, you can add different “Animation Presets” to your background. Choose one that you like and drag it on the layer.

customize your background

Step 8: Add Text and Icons

Now add text to your YouTube outros like your social media handles or any other information that you want. Grab the text tool from the top and add a text.

add text or icons in the design

If you want to add other logos or PNGs like social media icons, you can drag and drop them into their layer and place them on the composition.

Step 9: Export and Upload

Go to the “Composition” tab and select “Add to Render Queue.” Press “Render.” You can attach that clip to the end of any video or project. When you upload your video to YouTube, press “Edit Video” and go to “End Screen and Annotations.” Here you can add different elements such as the subscribe button or the most recent uploads.

add your outro to your youtube video

Extra Tips: learn how to use YouTube outro templates

You may now know the tricks about how to create a YouTube outro in After Effect. But if you want to make an outro more easily, you can try the YouTube outro templates from Wondershare Filmstock. Let’s do it by the following steps with the Filmora video editor .

Download Filmora X Win Version Download Filmora X Mac Version

Step 1: Install Filmora video editor.

Step 2: Search and download the “YouTube Pack” from Filmstock.

download the youtube outro pack

Step 3: Find the YouTube outro from the Filmora Titles folder. Then drag and apply to your videos.

apply the youtube outro to your video

Part 3: 5 Video Effects to Help You Create a Stunning YouTube Outro

Still, looking for an easy way to create stunning outros for YouTube? Wondershare Filmstock has just the answer for you acting as a resource library. Filmstock offers splendid video tools, including transitions, templates, stock footage, and royalty-free music. You can create professional-quality videos using Filmstock’s valuable assets.

Below are some prestigious YouTube outro templates by Filmstock, which you incorporate in your videos.

1. YouTube Subscribe Reminders

The YouTube Subscribe Reminders pack by Filmstock contains 10 title templates that can be used with Filmora’s 9.6 or later versions. Featuring the like, subscribe, and bell icons of YouTube, this set is perfect for when you need to remind your viewers to subscribe to your channel. The specially themed text animations are perfectly suited for a good YouTube outro.

youtube subscribe reminders

2. 4K YouTube Motion Graphics Packaging

The 4K YouTube Motion Graphics Packaging contains multiple title templates from Filmstock’s library to help you create a remarkable outro for YouTube. From subscribe reminders to recommended video templates and text animations, the pack can be used at the end screen of any video. The pack is compatible with Filmora 9.6 or above versions.

4k youtube motion graphics packaging

3. Clean YouTube Subscribe Pack

Looking for a clean and elegant design for your YouTube outro? Filmstock’s Clean YouTube Subscribe Pack does that task for you. The pack contains 13 different title templates and elements that can be used on Filmora 9.6. The simple and modest set includes subscribing reminders on red backgrounds to help your channel grow and flourish.

clean youtube subscribe pack

4. Social Media Icons Pack

Compatible with Filmora 9.2 or above, the Social Media Icons Pack by Filmstock contains some of the best elements for different social platforms, such as YouTube or Facebook.

The Social Media Icons Pack contains all the necessary elements for when you want to communicate with your viewers. It includes bell icons, subscribes buttons, hashtags, location tags, like, share, and follows icons, and much more. With 23 elements revolving around multiple social media themes, this pack is perfectly suited for YouTube videos.

5. Social Media Lowerthird Pack

Lower thirds are a great way to add useful information in your video without taking up much screen space. With Filmstock at your service, you can incorporate lower thirds seamlessly in your YouTube videos and outros.

The Social Media Lower third Pack contains 16 text effects and templates inspired by major social platforms like Instagram and YouTube. You can use it with Filmora 9.2 or later versions to add your videos’ locations, links, and prompts. The pack also contains some meticulously crafted elements that are perfect for YouTube outros.

Closing Words

With YouTube becoming one of the most popular platforms for aspiring content creators, establishing your name there can prove to be a tough task. Lots of effort goes into crafting all the elements of the video to perfection. Creating a suitable YouTube outro is also part of the process, and it is important to learn how to get it right.

With Adobe After Effects, you can create the perfect YouTube outros for your videos. Also, remember to try Filmstock’s remarkable YouTube outro templates and make your videos stand apart from the crowd.

author avatar

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Want to make your YouTube channel a rising sensation? Part of creating a noteworthy video is to create an outro that sticks in the viewer’s mind. It is important to leave a YouTube outro that remains memorable and impactful.

You can learn all about YouTube outros in the proceeding article and create one for your channel using Adobe After Effects. Also, discover some wonderful YouTube outro templates by Wondershare Filmora to add a creative outro to your videos.

Part 1: What is an Outro?

Still, wondering what is the outro meaning? Simply put, an outro is the closing part of your video content. YouTube outros appear at the end of your video and act as a wrap-up for your content. Without a suitable outro, videos are likely to appear abrupt and rushed. Creating a proper outro helps create a clean and appropriate finishing and also helps to increase engagement with the audience.

example of youtube outro

A YouTube outro can serve other functions as well, such as prompting the viewers for certain actions. You can add a call-to-action button, links to websites, or other suggested content at the end screen of your video. Other content that can be included in a YouTube outro can be:

Suggested Videos/Playlists: A link to recommended videos or playlists.

Website Links: Links to an external website.

Subscribe Prompt: Ask the viewer to subscribe to your YouTube channel.

Channel Links: Attached link to a different channel on YouTube.

Part 2: How to Create Outstanding YouTube Outro?

Want to know how to make an outro for your YouTube video? YouTube outros can serve numerous purposes to the user when done right. Let’s look at the important elements of a perfectly comprised YouTube outro and how you can create one from scratch.

Things to Consider

Following are some important things that you might need to consider while making an outro for YouTube:

  • Technical Specifications

Ideally, a YouTube outro should be in the aspect ratio of 16:9. Keep the resolution of your outro maintained at 1920x1080 pixels. Also, ensure that the outro appears on the screen for up to eight seconds or longer, depending upon the length of your video.

  • Simplicity

Your YouTube outros do not need to be over the top and flowing with creative elements. Choose a simple and elegant design that does not clutter the screen.

  • Empty Spaces

Like all other digital designs, make sure that your YouTube outro has plenty of white spaces so elements do not appear crowded and distracting.

  • Appropriate CTAs

If you are using CTAs in your outro, remember to add links and elements that are relevant. Your call-to-action buttons should be related to the video and should make sense to the viewer.

  • Consistency

Being consistent in your designs is a key ingredient to improving your brand recognition. Stick to a specific color palette or themes, so the audience can easily identify your channel.

How to Make an Outstanding YouTube Video Outro

Now it is time to learn how to make an outro for YouTube. You can create the perfect outro for YouTube using the tools from Adobe After Effects. The following steps indicate how to make an outro using After Effects:

Step 1: Pre-Process Preparation

Launch After Effects and import the files you want in your end screen, such as logos of social media platforms.

Step 2: Create a Composition

Create a new composition on After Effects. Set the resolution to 1920x1080, the duration to 10 seconds or according to your requirements, and click on “OK.”

finalize the composition settings

Step 3: Create a Background Layer

Go to the “Layer” tab, tap “New,” create a black “Solid” background layer.

background layer creation

Step 4: Add Video Suggestion Box

Now grab the “Rectangle Tool” and create a new shape on the right side of the screen, which will serve as a video suggestion box. You can create multiple shapes if you want to add more than one video suggestion.

video suggestion box added

Step 5: Add Subscribe Button

Next, go to the shape tool again and select the “Ellipse Tool.” Deselect the current shape layer to create a new one and create a circle on the left part of the screen, which will act as your Subscribe button.

subscribe button added

Step 6: Add Effects

Now highlight the shape layers again by shift. Right-click and add “Layer Styles” such as an “Outer Glow.” Expand the settings, and you can change the color of your glow. Also, increase the opacity and blending mode of that as well as the size and strength.

effects added

Step 7: Customize Background

From the “Effects and Preset” panel, you can add different “Animation Presets” to your background. Choose one that you like and drag it on the layer.

customize your background

Step 8: Add Text and Icons

Now add text to your YouTube outros like your social media handles or any other information that you want. Grab the text tool from the top and add a text.

add text or icons in the design

If you want to add other logos or PNGs like social media icons, you can drag and drop them into their layer and place them on the composition.

Step 9: Export and Upload

Go to the “Composition” tab and select “Add to Render Queue.” Press “Render.” You can attach that clip to the end of any video or project. When you upload your video to YouTube, press “Edit Video” and go to “End Screen and Annotations.” Here you can add different elements such as the subscribe button or the most recent uploads.

add your outro to your youtube video

Extra Tips: learn how to use YouTube outro templates

You may now know the tricks about how to create a YouTube outro in After Effect. But if you want to make an outro more easily, you can try the YouTube outro templates from Wondershare Filmstock. Let’s do it by the following steps with the Filmora video editor .

Download Filmora X Win Version Download Filmora X Mac Version

Step 1: Install Filmora video editor.

Step 2: Search and download the “YouTube Pack” from Filmstock.

download the youtube outro pack

Step 3: Find the YouTube outro from the Filmora Titles folder. Then drag and apply to your videos.

apply the youtube outro to your video

Part 3: 5 Video Effects to Help You Create a Stunning YouTube Outro

Still, looking for an easy way to create stunning outros for YouTube? Wondershare Filmstock has just the answer for you acting as a resource library. Filmstock offers splendid video tools, including transitions, templates, stock footage, and royalty-free music. You can create professional-quality videos using Filmstock’s valuable assets.

Below are some prestigious YouTube outro templates by Filmstock, which you incorporate in your videos.

1. YouTube Subscribe Reminders

The YouTube Subscribe Reminders pack by Filmstock contains 10 title templates that can be used with Filmora’s 9.6 or later versions. Featuring the like, subscribe, and bell icons of YouTube, this set is perfect for when you need to remind your viewers to subscribe to your channel. The specially themed text animations are perfectly suited for a good YouTube outro.

youtube subscribe reminders

2. 4K YouTube Motion Graphics Packaging

The 4K YouTube Motion Graphics Packaging contains multiple title templates from Filmstock’s library to help you create a remarkable outro for YouTube. From subscribe reminders to recommended video templates and text animations, the pack can be used at the end screen of any video. The pack is compatible with Filmora 9.6 or above versions.

4k youtube motion graphics packaging

3. Clean YouTube Subscribe Pack

Looking for a clean and elegant design for your YouTube outro? Filmstock’s Clean YouTube Subscribe Pack does that task for you. The pack contains 13 different title templates and elements that can be used on Filmora 9.6. The simple and modest set includes subscribing reminders on red backgrounds to help your channel grow and flourish.

clean youtube subscribe pack

4. Social Media Icons Pack

Compatible with Filmora 9.2 or above, the Social Media Icons Pack by Filmstock contains some of the best elements for different social platforms, such as YouTube or Facebook.

The Social Media Icons Pack contains all the necessary elements for when you want to communicate with your viewers. It includes bell icons, subscribes buttons, hashtags, location tags, like, share, and follows icons, and much more. With 23 elements revolving around multiple social media themes, this pack is perfectly suited for YouTube videos.

5. Social Media Lowerthird Pack

Lower thirds are a great way to add useful information in your video without taking up much screen space. With Filmstock at your service, you can incorporate lower thirds seamlessly in your YouTube videos and outros.

The Social Media Lower third Pack contains 16 text effects and templates inspired by major social platforms like Instagram and YouTube. You can use it with Filmora 9.2 or later versions to add your videos’ locations, links, and prompts. The pack also contains some meticulously crafted elements that are perfect for YouTube outros.

Closing Words

With YouTube becoming one of the most popular platforms for aspiring content creators, establishing your name there can prove to be a tough task. Lots of effort goes into crafting all the elements of the video to perfection. Creating a suitable YouTube outro is also part of the process, and it is important to learn how to get it right.

With Adobe After Effects, you can create the perfect YouTube outros for your videos. Also, remember to try Filmstock’s remarkable YouTube outro templates and make your videos stand apart from the crowd.

author avatar

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Want to make your YouTube channel a rising sensation? Part of creating a noteworthy video is to create an outro that sticks in the viewer’s mind. It is important to leave a YouTube outro that remains memorable and impactful.

You can learn all about YouTube outros in the proceeding article and create one for your channel using Adobe After Effects. Also, discover some wonderful YouTube outro templates by Wondershare Filmora to add a creative outro to your videos.

Part 1: What is an Outro?

Still, wondering what is the outro meaning? Simply put, an outro is the closing part of your video content. YouTube outros appear at the end of your video and act as a wrap-up for your content. Without a suitable outro, videos are likely to appear abrupt and rushed. Creating a proper outro helps create a clean and appropriate finishing and also helps to increase engagement with the audience.

example of youtube outro

A YouTube outro can serve other functions as well, such as prompting the viewers for certain actions. You can add a call-to-action button, links to websites, or other suggested content at the end screen of your video. Other content that can be included in a YouTube outro can be:

Suggested Videos/Playlists: A link to recommended videos or playlists.

Website Links: Links to an external website.

Subscribe Prompt: Ask the viewer to subscribe to your YouTube channel.

Channel Links: Attached link to a different channel on YouTube.

Part 2: How to Create Outstanding YouTube Outro?

Want to know how to make an outro for your YouTube video? YouTube outros can serve numerous purposes to the user when done right. Let’s look at the important elements of a perfectly comprised YouTube outro and how you can create one from scratch.

Things to Consider

Following are some important things that you might need to consider while making an outro for YouTube:

  • Technical Specifications

Ideally, a YouTube outro should be in the aspect ratio of 16:9. Keep the resolution of your outro maintained at 1920x1080 pixels. Also, ensure that the outro appears on the screen for up to eight seconds or longer, depending upon the length of your video.

  • Simplicity

Your YouTube outros do not need to be over the top and flowing with creative elements. Choose a simple and elegant design that does not clutter the screen.

  • Empty Spaces

Like all other digital designs, make sure that your YouTube outro has plenty of white spaces so elements do not appear crowded and distracting.

  • Appropriate CTAs

If you are using CTAs in your outro, remember to add links and elements that are relevant. Your call-to-action buttons should be related to the video and should make sense to the viewer.

  • Consistency

Being consistent in your designs is a key ingredient to improving your brand recognition. Stick to a specific color palette or themes, so the audience can easily identify your channel.

How to Make an Outstanding YouTube Video Outro

Now it is time to learn how to make an outro for YouTube. You can create the perfect outro for YouTube using the tools from Adobe After Effects. The following steps indicate how to make an outro using After Effects:

Step 1: Pre-Process Preparation

Launch After Effects and import the files you want in your end screen, such as logos of social media platforms.

Step 2: Create a Composition

Create a new composition on After Effects. Set the resolution to 1920x1080, the duration to 10 seconds or according to your requirements, and click on “OK.”

finalize the composition settings

Step 3: Create a Background Layer

Go to the “Layer” tab, tap “New,” create a black “Solid” background layer.

background layer creation

Step 4: Add Video Suggestion Box

Now grab the “Rectangle Tool” and create a new shape on the right side of the screen, which will serve as a video suggestion box. You can create multiple shapes if you want to add more than one video suggestion.

video suggestion box added

Step 5: Add Subscribe Button

Next, go to the shape tool again and select the “Ellipse Tool.” Deselect the current shape layer to create a new one and create a circle on the left part of the screen, which will act as your Subscribe button.

subscribe button added

Step 6: Add Effects

Now highlight the shape layers again by shift. Right-click and add “Layer Styles” such as an “Outer Glow.” Expand the settings, and you can change the color of your glow. Also, increase the opacity and blending mode of that as well as the size and strength.

effects added

Step 7: Customize Background

From the “Effects and Preset” panel, you can add different “Animation Presets” to your background. Choose one that you like and drag it on the layer.

customize your background

Step 8: Add Text and Icons

Now add text to your YouTube outros like your social media handles or any other information that you want. Grab the text tool from the top and add a text.

add text or icons in the design

If you want to add other logos or PNGs like social media icons, you can drag and drop them into their layer and place them on the composition.

Step 9: Export and Upload

Go to the “Composition” tab and select “Add to Render Queue.” Press “Render.” You can attach that clip to the end of any video or project. When you upload your video to YouTube, press “Edit Video” and go to “End Screen and Annotations.” Here you can add different elements such as the subscribe button or the most recent uploads.

add your outro to your youtube video

Extra Tips: learn how to use YouTube outro templates

You may now know the tricks about how to create a YouTube outro in After Effect. But if you want to make an outro more easily, you can try the YouTube outro templates from Wondershare Filmstock. Let’s do it by the following steps with the Filmora video editor .

Download Filmora X Win Version Download Filmora X Mac Version

Step 1: Install Filmora video editor.

Step 2: Search and download the “YouTube Pack” from Filmstock.

download the youtube outro pack

Step 3: Find the YouTube outro from the Filmora Titles folder. Then drag and apply to your videos.

apply the youtube outro to your video

Part 3: 5 Video Effects to Help You Create a Stunning YouTube Outro

Still, looking for an easy way to create stunning outros for YouTube? Wondershare Filmstock has just the answer for you acting as a resource library. Filmstock offers splendid video tools, including transitions, templates, stock footage, and royalty-free music. You can create professional-quality videos using Filmstock’s valuable assets.

Below are some prestigious YouTube outro templates by Filmstock, which you incorporate in your videos.

1. YouTube Subscribe Reminders

The YouTube Subscribe Reminders pack by Filmstock contains 10 title templates that can be used with Filmora’s 9.6 or later versions. Featuring the like, subscribe, and bell icons of YouTube, this set is perfect for when you need to remind your viewers to subscribe to your channel. The specially themed text animations are perfectly suited for a good YouTube outro.

youtube subscribe reminders

2. 4K YouTube Motion Graphics Packaging

The 4K YouTube Motion Graphics Packaging contains multiple title templates from Filmstock’s library to help you create a remarkable outro for YouTube. From subscribe reminders to recommended video templates and text animations, the pack can be used at the end screen of any video. The pack is compatible with Filmora 9.6 or above versions.

4k youtube motion graphics packaging

3. Clean YouTube Subscribe Pack

Looking for a clean and elegant design for your YouTube outro? Filmstock’s Clean YouTube Subscribe Pack does that task for you. The pack contains 13 different title templates and elements that can be used on Filmora 9.6. The simple and modest set includes subscribing reminders on red backgrounds to help your channel grow and flourish.

clean youtube subscribe pack

4. Social Media Icons Pack

Compatible with Filmora 9.2 or above, the Social Media Icons Pack by Filmstock contains some of the best elements for different social platforms, such as YouTube or Facebook.

The Social Media Icons Pack contains all the necessary elements for when you want to communicate with your viewers. It includes bell icons, subscribes buttons, hashtags, location tags, like, share, and follows icons, and much more. With 23 elements revolving around multiple social media themes, this pack is perfectly suited for YouTube videos.

5. Social Media Lowerthird Pack

Lower thirds are a great way to add useful information in your video without taking up much screen space. With Filmstock at your service, you can incorporate lower thirds seamlessly in your YouTube videos and outros.

The Social Media Lower third Pack contains 16 text effects and templates inspired by major social platforms like Instagram and YouTube. You can use it with Filmora 9.2 or later versions to add your videos’ locations, links, and prompts. The pack also contains some meticulously crafted elements that are perfect for YouTube outros.

Closing Words

With YouTube becoming one of the most popular platforms for aspiring content creators, establishing your name there can prove to be a tough task. Lots of effort goes into crafting all the elements of the video to perfection. Creating a suitable YouTube outro is also part of the process, and it is important to learn how to get it right.

With Adobe After Effects, you can create the perfect YouTube outros for your videos. Also, remember to try Filmstock’s remarkable YouTube outro templates and make your videos stand apart from the crowd.

author avatar

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Also read:

  • Title: View Count Value on YouTube's Earnings Graph
  • Author: Kevin
  • Created at : 2024-05-25 16:54:14
  • Updated at : 2024-05-26 16:54:14
  • Link: https://youtube-videos.techidaily.com/view-count-value-on-youtubes-earnings-graph/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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View Count Value on YouTube's Earnings Graph