Essential YouTube Video Editing Techniques

YouTube Video Editor Guide and Review

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has had a video editor for a long time, but over time it has changed for the better. 2010 was when the first major overhaul happened, and since then more and more features have been added. There is still the question if the YouTube Video Editor is good, and if it replaces desktop editors. Hopefully, our YouTube Video Editor Review helps you figure out if you want to use the editor.

---

Want to make your YouTube video more attractive and beautiful? here I recommend an easy-to-use video editing software - Wondershare Filmora which not only allows you cut, crop, rotate, and split your videos in minutes, but also simplify the advanced video editing like green screen effect and PIP. You can also find over 300 video effects like Fashion, Beauty, Gaming, Education, etc.

---

YouTube Video Editor Review

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

In the early days of the YouTube Video Editor , all you could do was trim video clips, arrange the clips on a timeline, add in basic transitions, and add music. Now the YouTube video editor is able to add video effects to the video and create multiple projects at the same time. While the editor can do more, it has stayed a simple tool.

This simplicity makes it very easy and quick to use. Unlike desktop editors, the YouTube Editor processes much faster. Since the tool is designed to be easy to use, you can learn to use the YouTube Editor in very little time. However, due to its simplicity, it does not offer all the same features. Some of the features that are missing means that it is not suited for every project.

The Basic Features

1.The editor

The YouTube Video Editor does come with some standard video editing functions like video splicing, Audioswap, and cropping videos. The video editor needs to have the videos already uploaded to YouTube. Along with using your own videos, you have the option to use videos that are part of the Creative Commons library. There transitions, and other features that other standard video editors have. Audioswap is easy to use, and there is access to the Creative Commons library in the editor.

2. The Enhancements

The Enhancements that are included in the YouTube Video Editor are not the best tools, but they are still pretty good overall. Enhancements can be found by clicking on a video picture after it has been added to the project. Enhancements are broken into four categories: Quick Fixes, Filters, Text, and Audio. Quick fixes are basic adjustments for small issues like the contrast and saturation of the video. YouTube added an auto-fix button and stabilize video button to make it quick to fix these issues. The filters, text, and audio, are about the same that you would find with any other video editing software.

Related: Want to know how to use the Enhancements feature in YouTube? Check this tutorial to know more: How to use YouTube Enhancements.

Pros and Cons of the YouTube Video Editor

The Pros of the YouTube Editor are that is it is free and has a huge library of free video clips and music. It is also super easy to learn. If you have a Google+ account, you can photos to your video straight from your cloud storage. You also have access to all the videos that you have uploaded to YouTube. All the features are easy to use, and many can be dragged and dropped making editing easy. Google is still improving the YouTube Video Editor to have more features and run smoother.

Related: Want to know YouTube alternatives? Check this article to know more: YouTube Video Editor Alternatives

The major con for YouTube Video Editor is that it only has the basic video editing features at the moment. Another major con is that the video editor is fully online. This means that a refresh is needed to see the changes that you have made. After the refresh of the video, the video jumps back to the beginning of the video making it frustrating to edit the end of a video. There is also no real way of shortening music in the editor at the moment. Unlike many desk top video editors, you cannot overlap music or video clips. This means that some of the transitions are choppy.

The Bottom Line

Since Google is still working on the YouTube Video Editor, hopefully, most of kinks will be worked out soon. While the YouTube Video Editor is getting better, it is still have the most basic features. The easy to use nature of the editor may mean that it stays more of a simple to use video tool. This does make it easy to edit, and it’s good for most projects. Millions of people use this editor because it is so easy to use. However, more advanced projects are still going to need a desktop video editor. We are hoping to see more advanced features in the future.

Many YouTubers and everyday people like the YouTube Video Editor, for its ease of use and the quick video editing that it provides. However, if it is right for you, depends greatly on what you are trying to do. If you plan on doing any editing past cropping videos, adding type and transitions, and switching music, you are better off using a desktop video editor. Hopefully, this YouTube Video Editor Review helps you figure out if YouTube’s editor is the right one of your projects.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has had a video editor for a long time, but over time it has changed for the better. 2010 was when the first major overhaul happened, and since then more and more features have been added. There is still the question if the YouTube Video Editor is good, and if it replaces desktop editors. Hopefully, our YouTube Video Editor Review helps you figure out if you want to use the editor.

---

Want to make your YouTube video more attractive and beautiful? here I recommend an easy-to-use video editing software - Wondershare Filmora which not only allows you cut, crop, rotate, and split your videos in minutes, but also simplify the advanced video editing like green screen effect and PIP. You can also find over 300 video effects like Fashion, Beauty, Gaming, Education, etc.

---

YouTube Video Editor Review

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

In the early days of the YouTube Video Editor , all you could do was trim video clips, arrange the clips on a timeline, add in basic transitions, and add music. Now the YouTube video editor is able to add video effects to the video and create multiple projects at the same time. While the editor can do more, it has stayed a simple tool.

This simplicity makes it very easy and quick to use. Unlike desktop editors, the YouTube Editor processes much faster. Since the tool is designed to be easy to use, you can learn to use the YouTube Editor in very little time. However, due to its simplicity, it does not offer all the same features. Some of the features that are missing means that it is not suited for every project.

The Basic Features

1.The editor

The YouTube Video Editor does come with some standard video editing functions like video splicing, Audioswap, and cropping videos. The video editor needs to have the videos already uploaded to YouTube. Along with using your own videos, you have the option to use videos that are part of the Creative Commons library. There transitions, and other features that other standard video editors have. Audioswap is easy to use, and there is access to the Creative Commons library in the editor.

2. The Enhancements

The Enhancements that are included in the YouTube Video Editor are not the best tools, but they are still pretty good overall. Enhancements can be found by clicking on a video picture after it has been added to the project. Enhancements are broken into four categories: Quick Fixes, Filters, Text, and Audio. Quick fixes are basic adjustments for small issues like the contrast and saturation of the video. YouTube added an auto-fix button and stabilize video button to make it quick to fix these issues. The filters, text, and audio, are about the same that you would find with any other video editing software.

Related: Want to know how to use the Enhancements feature in YouTube? Check this tutorial to know more: How to use YouTube Enhancements.

Pros and Cons of the YouTube Video Editor

The Pros of the YouTube Editor are that is it is free and has a huge library of free video clips and music. It is also super easy to learn. If you have a Google+ account, you can photos to your video straight from your cloud storage. You also have access to all the videos that you have uploaded to YouTube. All the features are easy to use, and many can be dragged and dropped making editing easy. Google is still improving the YouTube Video Editor to have more features and run smoother.

Related: Want to know YouTube alternatives? Check this article to know more: YouTube Video Editor Alternatives

The major con for YouTube Video Editor is that it only has the basic video editing features at the moment. Another major con is that the video editor is fully online. This means that a refresh is needed to see the changes that you have made. After the refresh of the video, the video jumps back to the beginning of the video making it frustrating to edit the end of a video. There is also no real way of shortening music in the editor at the moment. Unlike many desk top video editors, you cannot overlap music or video clips. This means that some of the transitions are choppy.

The Bottom Line

Since Google is still working on the YouTube Video Editor, hopefully, most of kinks will be worked out soon. While the YouTube Video Editor is getting better, it is still have the most basic features. The easy to use nature of the editor may mean that it stays more of a simple to use video tool. This does make it easy to edit, and it’s good for most projects. Millions of people use this editor because it is so easy to use. However, more advanced projects are still going to need a desktop video editor. We are hoping to see more advanced features in the future.

Many YouTubers and everyday people like the YouTube Video Editor, for its ease of use and the quick video editing that it provides. However, if it is right for you, depends greatly on what you are trying to do. If you plan on doing any editing past cropping videos, adding type and transitions, and switching music, you are better off using a desktop video editor. Hopefully, this YouTube Video Editor Review helps you figure out if YouTube’s editor is the right one of your projects.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has had a video editor for a long time, but over time it has changed for the better. 2010 was when the first major overhaul happened, and since then more and more features have been added. There is still the question if the YouTube Video Editor is good, and if it replaces desktop editors. Hopefully, our YouTube Video Editor Review helps you figure out if you want to use the editor.

---

Want to make your YouTube video more attractive and beautiful? here I recommend an easy-to-use video editing software - Wondershare Filmora which not only allows you cut, crop, rotate, and split your videos in minutes, but also simplify the advanced video editing like green screen effect and PIP. You can also find over 300 video effects like Fashion, Beauty, Gaming, Education, etc.

---

YouTube Video Editor Review

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

In the early days of the YouTube Video Editor , all you could do was trim video clips, arrange the clips on a timeline, add in basic transitions, and add music. Now the YouTube video editor is able to add video effects to the video and create multiple projects at the same time. While the editor can do more, it has stayed a simple tool.

This simplicity makes it very easy and quick to use. Unlike desktop editors, the YouTube Editor processes much faster. Since the tool is designed to be easy to use, you can learn to use the YouTube Editor in very little time. However, due to its simplicity, it does not offer all the same features. Some of the features that are missing means that it is not suited for every project.

The Basic Features

1.The editor

The YouTube Video Editor does come with some standard video editing functions like video splicing, Audioswap, and cropping videos. The video editor needs to have the videos already uploaded to YouTube. Along with using your own videos, you have the option to use videos that are part of the Creative Commons library. There transitions, and other features that other standard video editors have. Audioswap is easy to use, and there is access to the Creative Commons library in the editor.

2. The Enhancements

The Enhancements that are included in the YouTube Video Editor are not the best tools, but they are still pretty good overall. Enhancements can be found by clicking on a video picture after it has been added to the project. Enhancements are broken into four categories: Quick Fixes, Filters, Text, and Audio. Quick fixes are basic adjustments for small issues like the contrast and saturation of the video. YouTube added an auto-fix button and stabilize video button to make it quick to fix these issues. The filters, text, and audio, are about the same that you would find with any other video editing software.

Related: Want to know how to use the Enhancements feature in YouTube? Check this tutorial to know more: How to use YouTube Enhancements.

Pros and Cons of the YouTube Video Editor

The Pros of the YouTube Editor are that is it is free and has a huge library of free video clips and music. It is also super easy to learn. If you have a Google+ account, you can photos to your video straight from your cloud storage. You also have access to all the videos that you have uploaded to YouTube. All the features are easy to use, and many can be dragged and dropped making editing easy. Google is still improving the YouTube Video Editor to have more features and run smoother.

Related: Want to know YouTube alternatives? Check this article to know more: YouTube Video Editor Alternatives

The major con for YouTube Video Editor is that it only has the basic video editing features at the moment. Another major con is that the video editor is fully online. This means that a refresh is needed to see the changes that you have made. After the refresh of the video, the video jumps back to the beginning of the video making it frustrating to edit the end of a video. There is also no real way of shortening music in the editor at the moment. Unlike many desk top video editors, you cannot overlap music or video clips. This means that some of the transitions are choppy.

The Bottom Line

Since Google is still working on the YouTube Video Editor, hopefully, most of kinks will be worked out soon. While the YouTube Video Editor is getting better, it is still have the most basic features. The easy to use nature of the editor may mean that it stays more of a simple to use video tool. This does make it easy to edit, and it’s good for most projects. Millions of people use this editor because it is so easy to use. However, more advanced projects are still going to need a desktop video editor. We are hoping to see more advanced features in the future.

Many YouTubers and everyday people like the YouTube Video Editor, for its ease of use and the quick video editing that it provides. However, if it is right for you, depends greatly on what you are trying to do. If you plan on doing any editing past cropping videos, adding type and transitions, and switching music, you are better off using a desktop video editor. Hopefully, this YouTube Video Editor Review helps you figure out if YouTube’s editor is the right one of your projects.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has had a video editor for a long time, but over time it has changed for the better. 2010 was when the first major overhaul happened, and since then more and more features have been added. There is still the question if the YouTube Video Editor is good, and if it replaces desktop editors. Hopefully, our YouTube Video Editor Review helps you figure out if you want to use the editor.

---

Want to make your YouTube video more attractive and beautiful? here I recommend an easy-to-use video editing software - Wondershare Filmora which not only allows you cut, crop, rotate, and split your videos in minutes, but also simplify the advanced video editing like green screen effect and PIP. You can also find over 300 video effects like Fashion, Beauty, Gaming, Education, etc.

---

YouTube Video Editor Review

Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.

In the early days of the YouTube Video Editor , all you could do was trim video clips, arrange the clips on a timeline, add in basic transitions, and add music. Now the YouTube video editor is able to add video effects to the video and create multiple projects at the same time. While the editor can do more, it has stayed a simple tool.

This simplicity makes it very easy and quick to use. Unlike desktop editors, the YouTube Editor processes much faster. Since the tool is designed to be easy to use, you can learn to use the YouTube Editor in very little time. However, due to its simplicity, it does not offer all the same features. Some of the features that are missing means that it is not suited for every project.

The Basic Features

1.The editor

The YouTube Video Editor does come with some standard video editing functions like video splicing, Audioswap, and cropping videos. The video editor needs to have the videos already uploaded to YouTube. Along with using your own videos, you have the option to use videos that are part of the Creative Commons library. There transitions, and other features that other standard video editors have. Audioswap is easy to use, and there is access to the Creative Commons library in the editor.

2. The Enhancements

The Enhancements that are included in the YouTube Video Editor are not the best tools, but they are still pretty good overall. Enhancements can be found by clicking on a video picture after it has been added to the project. Enhancements are broken into four categories: Quick Fixes, Filters, Text, and Audio. Quick fixes are basic adjustments for small issues like the contrast and saturation of the video. YouTube added an auto-fix button and stabilize video button to make it quick to fix these issues. The filters, text, and audio, are about the same that you would find with any other video editing software.

Related: Want to know how to use the Enhancements feature in YouTube? Check this tutorial to know more: How to use YouTube Enhancements.

Pros and Cons of the YouTube Video Editor

The Pros of the YouTube Editor are that is it is free and has a huge library of free video clips and music. It is also super easy to learn. If you have a Google+ account, you can photos to your video straight from your cloud storage. You also have access to all the videos that you have uploaded to YouTube. All the features are easy to use, and many can be dragged and dropped making editing easy. Google is still improving the YouTube Video Editor to have more features and run smoother.

Related: Want to know YouTube alternatives? Check this article to know more: YouTube Video Editor Alternatives

The major con for YouTube Video Editor is that it only has the basic video editing features at the moment. Another major con is that the video editor is fully online. This means that a refresh is needed to see the changes that you have made. After the refresh of the video, the video jumps back to the beginning of the video making it frustrating to edit the end of a video. There is also no real way of shortening music in the editor at the moment. Unlike many desk top video editors, you cannot overlap music or video clips. This means that some of the transitions are choppy.

The Bottom Line

Since Google is still working on the YouTube Video Editor, hopefully, most of kinks will be worked out soon. While the YouTube Video Editor is getting better, it is still have the most basic features. The easy to use nature of the editor may mean that it stays more of a simple to use video tool. This does make it easy to edit, and it’s good for most projects. Millions of people use this editor because it is so easy to use. However, more advanced projects are still going to need a desktop video editor. We are hoping to see more advanced features in the future.

Many YouTubers and everyday people like the YouTube Video Editor, for its ease of use and the quick video editing that it provides. However, if it is right for you, depends greatly on what you are trying to do. If you plan on doing any editing past cropping videos, adding type and transitions, and switching music, you are better off using a desktop video editor. Hopefully, this YouTube Video Editor Review helps you figure out if YouTube’s editor is the right one of your projects.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Plotting the Pathway for Engaging YouTube Content

How to structure YouTube videos

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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