Elevate Your Edits: Top 10 YouTube Editing Strategies

YouTube Video Editing Tips for Beginner Editors

Marion Dubois

Oct 26, 2023• Proven solutions

Creating good-quality videos regularly can be difficult, especially when you are a beginner. The most crucial part of making a video is editing. This is the part where you have to look at every intricate detail. This is the part where you remove unwanted footage and place useful shots in their position. Every creator has their editing style by which they put their mark on their videos.

Editing can be a long and tedious process. It takes time, patience, and an immense amount of creativity to create a video good enough to impress the viewers. Here are few tips that will make your editing process easier and cut your editing time in half.

Top 10 Video Editing Tips for YouTube Beginners

The following will not tell you how to edit your YouTube videos, but will surely make editing a little more convenient.

1. Choose a Good Video Editor

One of the first things you have to do is make sure that you have chosen a video editor that is best for you.

Using either too complicated or too basic a video editor can only create problems for you. An advanced video editor may create very high-end, professional videos, but it will take months just to get the hang of the software. Whereas a free basic video editor may not give as many options as you’d need to edit your videos properly.

2. Use Fast Computers

Being a video creator, you’ll have to store numerous huge files on your computer. To improve your current PC, you can invest in an SSD, which is a lot faster than the traditional hard disk.

SSD will not only improve your export, loading, and rendering time but it will allow you to access files and editing software much faster. Another improvement you can make to make your editing process faster is to increase the RAM of your computer (it should be at least 8 GB). Also, make sure to get the recommended video card and processor for your video editor.

3. Invest Your Time in Video Editing Tutorials

You can watch video editing tutorials to learn and perfect the art of video editing. You can easily find free tutorials online, visiting websites like Skillshare and Red Giant tutorials to access free video editing tutorials. Search for tutorials that are specific to the editing software you use. You can also search for tutorials that will help improve your content.

4. Use Keyboard Shortcuts

Learn the keyboard shortcuts for various functions in the software, especially the ones that are usually repeated throughout the process like undo, redo, delete, etc.

You can also invest in an Editing keyboard, they are software specific and already have keyboard shortcut icons in them.

5. Add Good Music

Another important tip to keep your audience all ears is to add good music to your videos. Whether it is background music or a soundtrack in between shots, it has to pair well with your video.

If you are on a budget and don’t want to spend money on music, there are royalty-free options available. But, know that good music only comes at a price.

6. Add Text, Titles, and Graphics

You can choose from a wide variety of text and titles. You’ll also have tools to enhance the graphics of your video. When you have so many options, choosing the right one can be difficult. It is better to keep the font of the text simple.

You can also use video editors to add flashy motion graphics to your videos. You can either create your graphics by hand or you can also choose from a variety of ready-made graphics templates.

7. Don’t Forget to Color Correction

Not color correcting your videos may render them looking dull and lifeless. Color is one of the major elements that play a crucial part in setting the mood of your video. Depending upon the type of content you’re portraying in the video, you can use a color scheme to highlight specific aspects or to evoke certain emotions in the audience.

Color correction is used to make your video appear consistent throughout the scenes. Whereas color grading is used to make videos stand out. Both are essential to differentiate certain scenes from others.

8. Learn Important Terms

Learn the terms commonly used in video editing. It will help you become proficient with the software and the process of editing. Some common terms used in the editing sphere are:

• Cutaways
• Jump Cuts
• Match Cuts/Match-Action Montage
• J and L Cuts
• Cutting on Action

9. Store Your Video Files on an External Drive

Storing your huge video files on an external drive will free up a lot of space on your computer. This will help speed up your device so you don’t have to worry about slow rendering.

10. Make Copies of Your Files

Always make more than two copies of your files. You can use the 321 rule. The rule is to make 3 copies of your files, store them in two different places, where one place should be physically separate from the other.

The Best YouTube Video Editing Software for Beginners

There are many video editing software available in the video editing market, but Wondershare Filmora is the best video editor for beginners and professionals alike. It has a beginner-friendly interface, contains advanced editing tools, and is available at a reasonable price.

Here is a list of few features offered by Wondershare Filmora.

1. AI Portrait

It helps make your videos vibrant and colorful

2. Visual and Audio Effects

Visual and audio effects can be added to improve the image and sound quality of the video

3. Audio Ducking

You can layer one sound on top of the other.

4. Cool Texts

You can add cool texts and titles from the library.

5. Screen Recording

You can record the screen activity of your device.

Final Word

As a beginner, the time and effort required to make a good video can be reduced to half if you follow a few simple tricks that professionals use daily. It’s all about working smart and not hard. You can save time by learning the editing term and keyboard shortcuts. You can save your files in an external drive to save storage and make backup in case of any mishaps. Remember to color grade, add cool texts and good music to make your videos distinct.

Marion Dubois

Marion Dubois is a writer and a lover of all things video.

Follow @Marion Dubois

Marion Dubois

Oct 26, 2023• Proven solutions

Creating good-quality videos regularly can be difficult, especially when you are a beginner. The most crucial part of making a video is editing. This is the part where you have to look at every intricate detail. This is the part where you remove unwanted footage and place useful shots in their position. Every creator has their editing style by which they put their mark on their videos.

Editing can be a long and tedious process. It takes time, patience, and an immense amount of creativity to create a video good enough to impress the viewers. Here are few tips that will make your editing process easier and cut your editing time in half.

Top 10 Video Editing Tips for YouTube Beginners

The following will not tell you how to edit your YouTube videos, but will surely make editing a little more convenient.

1. Choose a Good Video Editor

One of the first things you have to do is make sure that you have chosen a video editor that is best for you.

Using either too complicated or too basic a video editor can only create problems for you. An advanced video editor may create very high-end, professional videos, but it will take months just to get the hang of the software. Whereas a free basic video editor may not give as many options as you’d need to edit your videos properly.

2. Use Fast Computers

Being a video creator, you’ll have to store numerous huge files on your computer. To improve your current PC, you can invest in an SSD, which is a lot faster than the traditional hard disk.

SSD will not only improve your export, loading, and rendering time but it will allow you to access files and editing software much faster. Another improvement you can make to make your editing process faster is to increase the RAM of your computer (it should be at least 8 GB). Also, make sure to get the recommended video card and processor for your video editor.

3. Invest Your Time in Video Editing Tutorials

You can watch video editing tutorials to learn and perfect the art of video editing. You can easily find free tutorials online, visiting websites like Skillshare and Red Giant tutorials to access free video editing tutorials. Search for tutorials that are specific to the editing software you use. You can also search for tutorials that will help improve your content.

4. Use Keyboard Shortcuts

Learn the keyboard shortcuts for various functions in the software, especially the ones that are usually repeated throughout the process like undo, redo, delete, etc.

You can also invest in an Editing keyboard, they are software specific and already have keyboard shortcut icons in them.

5. Add Good Music

Another important tip to keep your audience all ears is to add good music to your videos. Whether it is background music or a soundtrack in between shots, it has to pair well with your video.

If you are on a budget and don’t want to spend money on music, there are royalty-free options available. But, know that good music only comes at a price.

6. Add Text, Titles, and Graphics

You can choose from a wide variety of text and titles. You’ll also have tools to enhance the graphics of your video. When you have so many options, choosing the right one can be difficult. It is better to keep the font of the text simple.

You can also use video editors to add flashy motion graphics to your videos. You can either create your graphics by hand or you can also choose from a variety of ready-made graphics templates.

7. Don’t Forget to Color Correction

Not color correcting your videos may render them looking dull and lifeless. Color is one of the major elements that play a crucial part in setting the mood of your video. Depending upon the type of content you’re portraying in the video, you can use a color scheme to highlight specific aspects or to evoke certain emotions in the audience.

Color correction is used to make your video appear consistent throughout the scenes. Whereas color grading is used to make videos stand out. Both are essential to differentiate certain scenes from others.

8. Learn Important Terms

Learn the terms commonly used in video editing. It will help you become proficient with the software and the process of editing. Some common terms used in the editing sphere are:

• Cutaways
• Jump Cuts
• Match Cuts/Match-Action Montage
• J and L Cuts
• Cutting on Action

9. Store Your Video Files on an External Drive

Storing your huge video files on an external drive will free up a lot of space on your computer. This will help speed up your device so you don’t have to worry about slow rendering.

10. Make Copies of Your Files

Always make more than two copies of your files. You can use the 321 rule. The rule is to make 3 copies of your files, store them in two different places, where one place should be physically separate from the other.

The Best YouTube Video Editing Software for Beginners

There are many video editing software available in the video editing market, but Wondershare Filmora is the best video editor for beginners and professionals alike. It has a beginner-friendly interface, contains advanced editing tools, and is available at a reasonable price.

Here is a list of few features offered by Wondershare Filmora.

1. AI Portrait

It helps make your videos vibrant and colorful

2. Visual and Audio Effects

Visual and audio effects can be added to improve the image and sound quality of the video

3. Audio Ducking

You can layer one sound on top of the other.

4. Cool Texts

You can add cool texts and titles from the library.

5. Screen Recording

You can record the screen activity of your device.

Final Word

As a beginner, the time and effort required to make a good video can be reduced to half if you follow a few simple tricks that professionals use daily. It’s all about working smart and not hard. You can save time by learning the editing term and keyboard shortcuts. You can save your files in an external drive to save storage and make backup in case of any mishaps. Remember to color grade, add cool texts and good music to make your videos distinct.

Marion Dubois

Marion Dubois is a writer and a lover of all things video.

Follow @Marion Dubois

Marion Dubois

Oct 26, 2023• Proven solutions

Creating good-quality videos regularly can be difficult, especially when you are a beginner. The most crucial part of making a video is editing. This is the part where you have to look at every intricate detail. This is the part where you remove unwanted footage and place useful shots in their position. Every creator has their editing style by which they put their mark on their videos.

Editing can be a long and tedious process. It takes time, patience, and an immense amount of creativity to create a video good enough to impress the viewers. Here are few tips that will make your editing process easier and cut your editing time in half.

Top 10 Video Editing Tips for YouTube Beginners

The following will not tell you how to edit your YouTube videos, but will surely make editing a little more convenient.

1. Choose a Good Video Editor

One of the first things you have to do is make sure that you have chosen a video editor that is best for you.

Using either too complicated or too basic a video editor can only create problems for you. An advanced video editor may create very high-end, professional videos, but it will take months just to get the hang of the software. Whereas a free basic video editor may not give as many options as you’d need to edit your videos properly.

2. Use Fast Computers

Being a video creator, you’ll have to store numerous huge files on your computer. To improve your current PC, you can invest in an SSD, which is a lot faster than the traditional hard disk.

SSD will not only improve your export, loading, and rendering time but it will allow you to access files and editing software much faster. Another improvement you can make to make your editing process faster is to increase the RAM of your computer (it should be at least 8 GB). Also, make sure to get the recommended video card and processor for your video editor.

3. Invest Your Time in Video Editing Tutorials

You can watch video editing tutorials to learn and perfect the art of video editing. You can easily find free tutorials online, visiting websites like Skillshare and Red Giant tutorials to access free video editing tutorials. Search for tutorials that are specific to the editing software you use. You can also search for tutorials that will help improve your content.

4. Use Keyboard Shortcuts

Learn the keyboard shortcuts for various functions in the software, especially the ones that are usually repeated throughout the process like undo, redo, delete, etc.

You can also invest in an Editing keyboard, they are software specific and already have keyboard shortcut icons in them.

5. Add Good Music

Another important tip to keep your audience all ears is to add good music to your videos. Whether it is background music or a soundtrack in between shots, it has to pair well with your video.

If you are on a budget and don’t want to spend money on music, there are royalty-free options available. But, know that good music only comes at a price.

6. Add Text, Titles, and Graphics

You can choose from a wide variety of text and titles. You’ll also have tools to enhance the graphics of your video. When you have so many options, choosing the right one can be difficult. It is better to keep the font of the text simple.

You can also use video editors to add flashy motion graphics to your videos. You can either create your graphics by hand or you can also choose from a variety of ready-made graphics templates.

7. Don’t Forget to Color Correction

Not color correcting your videos may render them looking dull and lifeless. Color is one of the major elements that play a crucial part in setting the mood of your video. Depending upon the type of content you’re portraying in the video, you can use a color scheme to highlight specific aspects or to evoke certain emotions in the audience.

Color correction is used to make your video appear consistent throughout the scenes. Whereas color grading is used to make videos stand out. Both are essential to differentiate certain scenes from others.

8. Learn Important Terms

Learn the terms commonly used in video editing. It will help you become proficient with the software and the process of editing. Some common terms used in the editing sphere are:

• Cutaways
• Jump Cuts
• Match Cuts/Match-Action Montage
• J and L Cuts
• Cutting on Action

9. Store Your Video Files on an External Drive

Storing your huge video files on an external drive will free up a lot of space on your computer. This will help speed up your device so you don’t have to worry about slow rendering.

10. Make Copies of Your Files

Always make more than two copies of your files. You can use the 321 rule. The rule is to make 3 copies of your files, store them in two different places, where one place should be physically separate from the other.

The Best YouTube Video Editing Software for Beginners

There are many video editing software available in the video editing market, but Wondershare Filmora is the best video editor for beginners and professionals alike. It has a beginner-friendly interface, contains advanced editing tools, and is available at a reasonable price.

Here is a list of few features offered by Wondershare Filmora.

1. AI Portrait

It helps make your videos vibrant and colorful

2. Visual and Audio Effects

Visual and audio effects can be added to improve the image and sound quality of the video

3. Audio Ducking

You can layer one sound on top of the other.

4. Cool Texts

You can add cool texts and titles from the library.

5. Screen Recording

You can record the screen activity of your device.

Final Word

As a beginner, the time and effort required to make a good video can be reduced to half if you follow a few simple tricks that professionals use daily. It’s all about working smart and not hard. You can save time by learning the editing term and keyboard shortcuts. You can save your files in an external drive to save storage and make backup in case of any mishaps. Remember to color grade, add cool texts and good music to make your videos distinct.

Marion Dubois

Marion Dubois is a writer and a lover of all things video.

Follow @Marion Dubois

Marion Dubois

Oct 26, 2023• Proven solutions

Creating good-quality videos regularly can be difficult, especially when you are a beginner. The most crucial part of making a video is editing. This is the part where you have to look at every intricate detail. This is the part where you remove unwanted footage and place useful shots in their position. Every creator has their editing style by which they put their mark on their videos.

Editing can be a long and tedious process. It takes time, patience, and an immense amount of creativity to create a video good enough to impress the viewers. Here are few tips that will make your editing process easier and cut your editing time in half.

Top 10 Video Editing Tips for YouTube Beginners

The following will not tell you how to edit your YouTube videos, but will surely make editing a little more convenient.

1. Choose a Good Video Editor

One of the first things you have to do is make sure that you have chosen a video editor that is best for you.

Using either too complicated or too basic a video editor can only create problems for you. An advanced video editor may create very high-end, professional videos, but it will take months just to get the hang of the software. Whereas a free basic video editor may not give as many options as you’d need to edit your videos properly.

2. Use Fast Computers

Being a video creator, you’ll have to store numerous huge files on your computer. To improve your current PC, you can invest in an SSD, which is a lot faster than the traditional hard disk.

SSD will not only improve your export, loading, and rendering time but it will allow you to access files and editing software much faster. Another improvement you can make to make your editing process faster is to increase the RAM of your computer (it should be at least 8 GB). Also, make sure to get the recommended video card and processor for your video editor.

3. Invest Your Time in Video Editing Tutorials

You can watch video editing tutorials to learn and perfect the art of video editing. You can easily find free tutorials online, visiting websites like Skillshare and Red Giant tutorials to access free video editing tutorials. Search for tutorials that are specific to the editing software you use. You can also search for tutorials that will help improve your content.

4. Use Keyboard Shortcuts

Learn the keyboard shortcuts for various functions in the software, especially the ones that are usually repeated throughout the process like undo, redo, delete, etc.

You can also invest in an Editing keyboard, they are software specific and already have keyboard shortcut icons in them.

5. Add Good Music

Another important tip to keep your audience all ears is to add good music to your videos. Whether it is background music or a soundtrack in between shots, it has to pair well with your video.

If you are on a budget and don’t want to spend money on music, there are royalty-free options available. But, know that good music only comes at a price.

6. Add Text, Titles, and Graphics

You can choose from a wide variety of text and titles. You’ll also have tools to enhance the graphics of your video. When you have so many options, choosing the right one can be difficult. It is better to keep the font of the text simple.

You can also use video editors to add flashy motion graphics to your videos. You can either create your graphics by hand or you can also choose from a variety of ready-made graphics templates.

7. Don’t Forget to Color Correction

Not color correcting your videos may render them looking dull and lifeless. Color is one of the major elements that play a crucial part in setting the mood of your video. Depending upon the type of content you’re portraying in the video, you can use a color scheme to highlight specific aspects or to evoke certain emotions in the audience.

Color correction is used to make your video appear consistent throughout the scenes. Whereas color grading is used to make videos stand out. Both are essential to differentiate certain scenes from others.

8. Learn Important Terms

Learn the terms commonly used in video editing. It will help you become proficient with the software and the process of editing. Some common terms used in the editing sphere are:

• Cutaways
• Jump Cuts
• Match Cuts/Match-Action Montage
• J and L Cuts
• Cutting on Action

9. Store Your Video Files on an External Drive

Storing your huge video files on an external drive will free up a lot of space on your computer. This will help speed up your device so you don’t have to worry about slow rendering.

10. Make Copies of Your Files

Always make more than two copies of your files. You can use the 321 rule. The rule is to make 3 copies of your files, store them in two different places, where one place should be physically separate from the other.

The Best YouTube Video Editing Software for Beginners

There are many video editing software available in the video editing market, but Wondershare Filmora is the best video editor for beginners and professionals alike. It has a beginner-friendly interface, contains advanced editing tools, and is available at a reasonable price.

Here is a list of few features offered by Wondershare Filmora.

1. AI Portrait

It helps make your videos vibrant and colorful

2. Visual and Audio Effects

Visual and audio effects can be added to improve the image and sound quality of the video

3. Audio Ducking

You can layer one sound on top of the other.

4. Cool Texts

You can add cool texts and titles from the library.

5. Screen Recording

You can record the screen activity of your device.

Final Word

As a beginner, the time and effort required to make a good video can be reduced to half if you follow a few simple tricks that professionals use daily. It’s all about working smart and not hard. You can save time by learning the editing term and keyboard shortcuts. You can save your files in an external drive to save storage and make backup in case of any mishaps. Remember to color grade, add cool texts and good music to make your videos distinct.

Marion Dubois

Marion Dubois is a writer and a lover of all things video.

Follow @Marion Dubois

Unlock Free YouTube Intro/End Customization

How to Create YouTube Intros & End Cards - Free and Easy

Shanoon Cox

Oct 26, 2023• Proven solutions

0

Part 1: Intros

Elements of an Intro

Top Intro Sites

Creating an Intro in Filmora

Part 2: End Cards

Elements of an End Card

How To Make an End Card

Part1: Intros

Elements of an Intro

Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.

When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.

Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.

Top Intro Sites

There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:

FlixPress.com

This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.

IntroMaker.net

This is another site with really professional looking intros for $5. They only have two free options, though.

Creating an Intro in Filmora

You can create a simple intro card in Filmora.

1. Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
2. Drag your clip or background into the video track of your timeline and trim it down to five seconds.
3. If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
4. With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
5. Click on the editing icon with your logo selected and choose an animation.
6. Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
7. The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
8. Export your video and save it for use in all of your other videos.

Part 2: End Cards

When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.

To keep viewers on your channel, you can create your End Card which recommends other content you have created.

Elements of an End Card

An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.

It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.

You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.

Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.

How To Make an End Card

1. Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
2. Drag your background into your timeline at the end of your video.
3. Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
4. Trim the clips in your picture in picture track down to the same length as your end card.
5. Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
6. Position your clips so they are spaced evenly by dragging them in the preview screen.
7. Mute your clips.
8. If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
9. Export your video from Filmora and upload it to YouTube.
10. Go to your Video Manager and select Annotations in the drop-down menu next to your video.
11. Go to your end card in the previewer, as that is where you want to add your annotations.
12. Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
13. Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
14. Click Apply Changes.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

Part 1: Intros

Elements of an Intro

Top Intro Sites

Creating an Intro in Filmora

Part 2: End Cards

Elements of an End Card

How To Make an End Card

Part1: Intros

Elements of an Intro

Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.

When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.

Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.

Top Intro Sites

There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:

FlixPress.com

This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.

IntroMaker.net

This is another site with really professional looking intros for $5. They only have two free options, though.

Creating an Intro in Filmora

You can create a simple intro card in Filmora.

1. Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
2. Drag your clip or background into the video track of your timeline and trim it down to five seconds.
3. If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
4. With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
5. Click on the editing icon with your logo selected and choose an animation.
6. Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
7. The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
8. Export your video and save it for use in all of your other videos.

Part 2: End Cards

When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.

To keep viewers on your channel, you can create your End Card which recommends other content you have created.

Elements of an End Card

An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.

It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.

You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.

Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.

How To Make an End Card

1. Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
2. Drag your background into your timeline at the end of your video.
3. Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
4. Trim the clips in your picture in picture track down to the same length as your end card.
5. Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
6. Position your clips so they are spaced evenly by dragging them in the preview screen.
7. Mute your clips.
8. If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
9. Export your video from Filmora and upload it to YouTube.
10. Go to your Video Manager and select Annotations in the drop-down menu next to your video.
11. Go to your end card in the previewer, as that is where you want to add your annotations.
12. Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
13. Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
14. Click Apply Changes.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

Part 1: Intros

Elements of an Intro

Top Intro Sites

Creating an Intro in Filmora

Part 2: End Cards

Elements of an End Card

How To Make an End Card

Part1: Intros

Elements of an Intro

Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.

When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.

Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.

Top Intro Sites

There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:

FlixPress.com

This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.

IntroMaker.net

This is another site with really professional looking intros for $5. They only have two free options, though.

Creating an Intro in Filmora

You can create a simple intro card in Filmora.

1. Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
2. Drag your clip or background into the video track of your timeline and trim it down to five seconds.
3. If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
4. With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
5. Click on the editing icon with your logo selected and choose an animation.
6. Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
7. The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
8. Export your video and save it for use in all of your other videos.

Part 2: End Cards

When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.

To keep viewers on your channel, you can create your End Card which recommends other content you have created.

Elements of an End Card

An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.

It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.

You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.

Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.

How To Make an End Card

1. Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
2. Drag your background into your timeline at the end of your video.
3. Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
4. Trim the clips in your picture in picture track down to the same length as your end card.
5. Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
6. Position your clips so they are spaced evenly by dragging them in the preview screen.
7. Mute your clips.
8. If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
9. Export your video from Filmora and upload it to YouTube.
10. Go to your Video Manager and select Annotations in the drop-down menu next to your video.
11. Go to your end card in the previewer, as that is where you want to add your annotations.
12. Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
13. Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
14. Click Apply Changes.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

Part 1: Intros

Elements of an Intro

Top Intro Sites

Creating an Intro in Filmora

Part 2: End Cards

Elements of an End Card

How To Make an End Card

Part1: Intros

Elements of an Intro

Intros should only last about five seconds, and that can be cut down to two or three if you have a larger following.

When your intro video is longer than five seconds viewers are more likely to click away. The first 15 seconds of a video is when viewers are most likely to decide to click on one of the recommended videos, or go back to their search results and choose something else. The odds of them leaving within these first 15 seconds are greater if you do not get right to the main point of your video. That is why long intro sequences are bad for your watch time.

Whether it is better to put your intro at the very beginning of your video, or after you introduce your topic, will depend on your viewers. You may want to try it both ways and then look at your retention report (found in your YouTube Creator Studio under Analytics) to see which works best for you.

Top Intro Sites

There are a few different sites where you can download animated intros, customized to include your username or logo. Here are two of the best:

FlixPress.com

This is probably the most popular intro site. There are a lot of great animated intros available for under $5, or even for free.

IntroMaker.net

This is another site with really professional looking intros for $5. They only have two free options, though.

Creating an Intro in Filmora

You can create a simple intro card in Filmora.

1. Choose your background. You may want to use a short clip as your intro, or you may just want a colored background.
2. Drag your clip or background into the video track of your timeline and trim it down to five seconds.
3. If you have a logo, import it into Filmora and drag it into your picture-in-picture track.
4. With your logo selected, click on the Green Screen icon. In the pop-up, select the background of your logo to make it transparent. For this to work your logo cannot be the same color as its background.
5. Click on the editing icon with your logo selected and choose an animation.
6. Go to the Text/Titles menu and choose an animated title that suits your channel. Drag it into your text track and edit it to include your name.
7. The last piece of your intro is sound. You can choose a song from Filmora’s library and cut it down to five seconds, or import your sound effect.
8. Export your video and save it for use in all of your other videos.

Part 2: End Cards

When your video ends, YouTube will recommend a selection of videos users may want to watch next. Often, these recommendations will not include more of your videos.

To keep viewers on your channel, you can create your End Card which recommends other content you have created.

Elements of an End Card

An end card includes clips from two or three of your videos, muted, and shrunk down to thumbnail-size. Using spotlight annotations you can make these thumbnails click-able.

It is also important that your end card includes multiple calls to action. A call to action is meant to spur a viewer to some kind of action. Writing ‘Check out this video’ above one of your thumbnails is a call to action.

You should also have a subscribe link somewhere in your end card, ideally a very noticeable button with a proven call to action like ‘Subscribe Now!’.

Some creators will leave their end cards at that and play music overtop, but it can be even more effective to include a voiceover where you ask viewers to subscribe and watch your other videos.

How To Make an End Card

1. Choose a static background. You may want to download an end card template or create one in a drawing program. If you do, make sure to include calls to action like ‘Watch more!’ and ‘Subscribe’.
2. Drag your background into your timeline at the end of your video.
3. Import two or three of your previous videos and drag them into your picture in picture tracks. Each clip should be on its track.
4. Trim the clips in your picture in picture track down to the same length as your end card.
5. Shrink your clips down to thumbnail-size by dragging their corners in the preview window.
6. Position your clips so they are spaced evenly by dragging them in the preview screen.
7. Mute your clips.
8. If your background does not include any calls to action, choose a title from the Text/Titles menu in Filmora and create at least two – one asking viewers to subscribe, and one asking them to watch your suggested videos.
9. Export your video from Filmora and upload it to YouTube.
10. Go to your Video Manager and select Annotations in the drop-down menu next to your video.
11. Go to your end card in the previewer, as that is where you want to add your annotations.
12. Click Add Annotation and add a spotlight annotation to your video. Stretch it over one of your thumbnails and then check the Link box under your Annotation’s timing. Insert a link to the video you are previewing.
13. Repeat for any other thumbnails. For your subscribe button, change where it said ‘Video’ to ‘Subscribe’ and enter your channel URL.
14. Click Apply Changes.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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