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"[Updated] Drive More Watch Time, Not Churn Discover the Top 6 Techniques on YouTube"
Drive More Watch Time, Not Churn: Discover the Top 6 Techniques on YouTube
6 Ways To Increase Audience Retention on YouTube 
Richard Bennett
Mar 27, 2024• Proven solutions
Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.
You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>
- Part 1: What is Audience Retention?
- Part 2: How to See Your Audience Retention Report in YouTube?
- Part 3: What is a Good Audience Retention Rate on YouTube?
- Part 4: 6 Ways to Increase YouTube Audience Retention
Part 1: What is Audience Retention?
To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.
For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.
This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.
Part 2: How to See Your Audience Retention Report in YouTube?
YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.
Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.
To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.
Part 3: What is a Good Audience Retention Rate on YouTube?
When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.
According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.
Part 4: 6 Ways to Increase YouTube Audience Retention
If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:
1. Compare your videos
Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.
2. Get on with it
Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.
3. Make it visually engaging
Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.
4. Make it shorter
This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.
If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.
5. Keep them hooked
Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.
So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.
6. Use an Excellent Video Editor
Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.
You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>
- Part 1: What is Audience Retention?
- Part 2: How to See Your Audience Retention Report in YouTube?
- Part 3: What is a Good Audience Retention Rate on YouTube?
- Part 4: 6 Ways to Increase YouTube Audience Retention
Part 1: What is Audience Retention?
To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.
For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.
This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.
Part 2: How to See Your Audience Retention Report in YouTube?
YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.
Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.
To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.
Part 3: What is a Good Audience Retention Rate on YouTube?
When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.
According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.
Part 4: 6 Ways to Increase YouTube Audience Retention
If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:
1. Compare your videos
Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.
2. Get on with it
Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.
3. Make it visually engaging
Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.
4. Make it shorter
This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.
If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.
5. Keep them hooked
Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.
So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.
6. Use an Excellent Video Editor
Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.
You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>
- Part 1: What is Audience Retention?
- Part 2: How to See Your Audience Retention Report in YouTube?
- Part 3: What is a Good Audience Retention Rate on YouTube?
- Part 4: 6 Ways to Increase YouTube Audience Retention
Part 1: What is Audience Retention?
To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.
For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.
This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.
Part 2: How to See Your Audience Retention Report in YouTube?
YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.
Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.
To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.
Part 3: What is a Good Audience Retention Rate on YouTube?
When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.
According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.
Part 4: 6 Ways to Increase YouTube Audience Retention
If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:
1. Compare your videos
Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.
2. Get on with it
Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.
3. Make it visually engaging
Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.
4. Make it shorter
This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.
If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.
5. Keep them hooked
Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.
So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.
6. Use an Excellent Video Editor
Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.
You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>
- Part 1: What is Audience Retention?
- Part 2: How to See Your Audience Retention Report in YouTube?
- Part 3: What is a Good Audience Retention Rate on YouTube?
- Part 4: 6 Ways to Increase YouTube Audience Retention
Part 1: What is Audience Retention?
To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.
For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.
This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.
Part 2: How to See Your Audience Retention Report in YouTube?
YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.
Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.
To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.
Part 3: What is a Good Audience Retention Rate on YouTube?
When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.
According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.
Part 4: 6 Ways to Increase YouTube Audience Retention
If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:
1. Compare your videos
Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.
2. Get on with it
Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.
3. Make it visually engaging
Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.
4. Make it shorter
This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.
If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.
5. Keep them hooked
Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.
So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.
6. Use an Excellent Video Editor
Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
The Quintessential Quotient: Subscriber Rankings
YouTube Subscriber Chart - 5 Most Subscribed YouTuber
Richard Bennett
Oct 26, 2023• Proven solutions
Here is a YouTube subscriber chart of the YouTubers with the most subscribers. Click on their names to learn more!
| Rank | Name | Subs | Views | Uploads |
|---|---|---|---|---|
| 1 | PewDiePie | 56,207,871 | 15,706,566,516 | 3,244 |
| 2 | HolaSoyGerman | 32,010,075 | 3,154,457,257 | 137 |
| 3 | elrubiusOMG | 24,940,756 | 5,533,257,950 | 717 |
| 4 | Smosh | 22,724,493 | 6,572,439,051 | 893 |
| 5 | Fernanfloo | 22,588,309 | 5,226,122,876 | 549 |
As of November 2017
YouTube is changing the world as we know it because now the only thing you need to start sharing things you care about with a huge audience is a YouTube channel. One-third of all internet usage is on YouTube, which means that your videos can get more viewers than the content broadcasted on some television networks.
Aside from the official channels of pop stars such as Justin Bieber or Katy Perry, the most subscribed channels on YouTube feature comedy and gaming videos (want to be a YouTube gamer?). There is an audience for every type of video on YouTube and there are channels on everything from cooking to music doing extremely well, but comedy and gaming are the larges genres.
In this article, we will take you through the 5 most popular creator channels on YouTube today, and show you what they have in common.
1. PewDiePie
YouTube’s most well-known superstar Felix Arvid Ulf Kjellberg was born 1989 in Gothenburg. PewDiePie’s channel has made this Swedish comedian, Vlogger, and gamer based in Brighton, England, a global celebrity whose videos have reached record audiences. Felix created his YouTube channel in 2010 and in only six short years the PewDiePie YouTube channel received over 16 billion views and it is currently among the most viewed channels ever.
The most common videos on Felix’s channel are gaming videos in which he comments and reacts to the game as he plays through it. PewDiePie’s videos are full of goofy and genuine content that amuses its spectators. Felix’s YouTube channel remains by far the most subscribed channel with more than 57 million subscribers, more than 25 million more than the channel in second. He frequently appears in marketing campaigns and other social media events and is widely considered as the most influential gaming commentator of our time.
2. HolaSoyGerman
At the age of 27, Germán Alejandro Garmendia Aranis is the owner of the second most subscribed channel on YouTube with more than 32 million subscribers. Furthermore, HolaSoyGerman’s channel is the most subscribed Spanish-speaking channel today. Germán’s second YouTube channel JuegaGerman has made him the only YouTuber ever to receive two diamond play buttons for having over 40 million subscribers on his two channels.
The Chilean YouTube superstar uploaded his first YouTube video in 2011 and by October 2012 his channel has reached 1 million subscribers. Recently, German has lent his voice to a character in the Spanish version of Ice Age: Collision Course. He finds inspiration for his comic YouTube videos in everyday life and topics like ex-girlfriends, school, and phobias are frequently covered in videos published on the HolaSoyGerman channel. In 2014 and 2015 German won the ‘Icon of the Year’ prize from MTV Millennial Awards.
3. ElrubiusOMG
More than 25 million subscribers who follow this gaming commentator. The El Rubius OMG channel was created by Rubén Doblas Gundersen in December 2011 and by February 2013 it reached 1 million subscribers. However, Rubén has been producing videos for his Elrubius channel since 2006. He simply became more dedicated to the frequent production of YouTube videos in 2011. Even though the videos featured on the El Rubius OMG channel mostly cover video games, Rubén also produces comedy videos, vlogs, and other interesting and amusing content.
Based in Madrid, El Rubius OMG first became popular in Spanish-speaking countries, and as his fame increased he gained recognition throughout the world. During 2012 his channel became the most subscribed Spanish speaking channel, and on April 21, 2016, El Rubius received the ‘YouTuber of the Year’ award during the 1st Play Awards celebration in Palma De Mallorca. In addition to being one of the most popular YouTubers of all time, Rubén is also a published author whose first book ‘The Troll Book’ was the bestselling book in Spain for 8 weeks.
4. Smosh
Originally, Smosh was a channel run by sketch comedy duo Ian Andrew Hecox and Anthony Padilla. They started the Smosh YouTube channel in 2005 and since then they have grown their team to include more creators, and their content to include animation and gaming. Smosh has become much more than two funny guys on YouTube – it is a wildly successful content company.
Most channels that have one viral video do not go on to have sustained success on YouTube, but Smosh is an exception to this rule. Their ‘Pokemon Theme Music Video’, released in 2005, became the most viewed video of all time (as of that year). This video kick-started the growth of their channel.
In 2017, Anthony Padilla chose to leave Smosh to focus on his own solo YouTube channel.
5. Fernanfloo
Yet another enormously popular YouTuber that comes from a Spanish speaking country whose channel attracted millions of subscribers. A 24-year-old Salvadoran named Luis Fernando Flores Alvarado is the man behind one of the most subscribed YouTube channels of all time. The Fernanfloo channel was created in 2011, and in February 2014 it had only 100,000 subscribers. By August 2014, Alvarado’s channel reached 1 million subscribers, making him one of YouTube’s biggest success stories. The videos featured on Feranfloo channel mostly cover gaming topics, but with a touch of comedy which makes Alvarado’s videos unique.
At the end of 2015, Alvarado launched the Fenanfloo mobile app that had 2.3 million downloads in the first week. His videos are mostly in Spanish which somewhat limits his audience, but it is safe to say the Fernanfloo channel is among the most popular channels in the Latin American countries since most of his audience comes from Bolivia, Peru, and Ecuador.
For tips on becoming YouTube famous like the creators above, click here .
Looking for a live YouTube subscriber chart ?
Edit YouTube Videos with Full-Featured Video Editing Software
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Here is a YouTube subscriber chart of the YouTubers with the most subscribers. Click on their names to learn more!
| Rank | Name | Subs | Views | Uploads |
|---|---|---|---|---|
| 1 | PewDiePie | 56,207,871 | 15,706,566,516 | 3,244 |
| 2 | HolaSoyGerman | 32,010,075 | 3,154,457,257 | 137 |
| 3 | elrubiusOMG | 24,940,756 | 5,533,257,950 | 717 |
| 4 | Smosh | 22,724,493 | 6,572,439,051 | 893 |
| 5 | Fernanfloo | 22,588,309 | 5,226,122,876 | 549 |
As of November 2017
YouTube is changing the world as we know it because now the only thing you need to start sharing things you care about with a huge audience is a YouTube channel. One-third of all internet usage is on YouTube, which means that your videos can get more viewers than the content broadcasted on some television networks.
Aside from the official channels of pop stars such as Justin Bieber or Katy Perry, the most subscribed channels on YouTube feature comedy and gaming videos (want to be a YouTube gamer?). There is an audience for every type of video on YouTube and there are channels on everything from cooking to music doing extremely well, but comedy and gaming are the larges genres.
In this article, we will take you through the 5 most popular creator channels on YouTube today, and show you what they have in common.
1. PewDiePie
YouTube’s most well-known superstar Felix Arvid Ulf Kjellberg was born 1989 in Gothenburg. PewDiePie’s channel has made this Swedish comedian, Vlogger, and gamer based in Brighton, England, a global celebrity whose videos have reached record audiences. Felix created his YouTube channel in 2010 and in only six short years the PewDiePie YouTube channel received over 16 billion views and it is currently among the most viewed channels ever.
The most common videos on Felix’s channel are gaming videos in which he comments and reacts to the game as he plays through it. PewDiePie’s videos are full of goofy and genuine content that amuses its spectators. Felix’s YouTube channel remains by far the most subscribed channel with more than 57 million subscribers, more than 25 million more than the channel in second. He frequently appears in marketing campaigns and other social media events and is widely considered as the most influential gaming commentator of our time.
2. HolaSoyGerman
At the age of 27, Germán Alejandro Garmendia Aranis is the owner of the second most subscribed channel on YouTube with more than 32 million subscribers. Furthermore, HolaSoyGerman’s channel is the most subscribed Spanish-speaking channel today. Germán’s second YouTube channel JuegaGerman has made him the only YouTuber ever to receive two diamond play buttons for having over 40 million subscribers on his two channels.
The Chilean YouTube superstar uploaded his first YouTube video in 2011 and by October 2012 his channel has reached 1 million subscribers. Recently, German has lent his voice to a character in the Spanish version of Ice Age: Collision Course. He finds inspiration for his comic YouTube videos in everyday life and topics like ex-girlfriends, school, and phobias are frequently covered in videos published on the HolaSoyGerman channel. In 2014 and 2015 German won the ‘Icon of the Year’ prize from MTV Millennial Awards.
3. ElrubiusOMG
More than 25 million subscribers who follow this gaming commentator. The El Rubius OMG channel was created by Rubén Doblas Gundersen in December 2011 and by February 2013 it reached 1 million subscribers. However, Rubén has been producing videos for his Elrubius channel since 2006. He simply became more dedicated to the frequent production of YouTube videos in 2011. Even though the videos featured on the El Rubius OMG channel mostly cover video games, Rubén also produces comedy videos, vlogs, and other interesting and amusing content.
Based in Madrid, El Rubius OMG first became popular in Spanish-speaking countries, and as his fame increased he gained recognition throughout the world. During 2012 his channel became the most subscribed Spanish speaking channel, and on April 21, 2016, El Rubius received the ‘YouTuber of the Year’ award during the 1st Play Awards celebration in Palma De Mallorca. In addition to being one of the most popular YouTubers of all time, Rubén is also a published author whose first book ‘The Troll Book’ was the bestselling book in Spain for 8 weeks.
4. Smosh
Originally, Smosh was a channel run by sketch comedy duo Ian Andrew Hecox and Anthony Padilla. They started the Smosh YouTube channel in 2005 and since then they have grown their team to include more creators, and their content to include animation and gaming. Smosh has become much more than two funny guys on YouTube – it is a wildly successful content company.
Most channels that have one viral video do not go on to have sustained success on YouTube, but Smosh is an exception to this rule. Their ‘Pokemon Theme Music Video’, released in 2005, became the most viewed video of all time (as of that year). This video kick-started the growth of their channel.
In 2017, Anthony Padilla chose to leave Smosh to focus on his own solo YouTube channel.
5. Fernanfloo
Yet another enormously popular YouTuber that comes from a Spanish speaking country whose channel attracted millions of subscribers. A 24-year-old Salvadoran named Luis Fernando Flores Alvarado is the man behind one of the most subscribed YouTube channels of all time. The Fernanfloo channel was created in 2011, and in February 2014 it had only 100,000 subscribers. By August 2014, Alvarado’s channel reached 1 million subscribers, making him one of YouTube’s biggest success stories. The videos featured on Feranfloo channel mostly cover gaming topics, but with a touch of comedy which makes Alvarado’s videos unique.
At the end of 2015, Alvarado launched the Fenanfloo mobile app that had 2.3 million downloads in the first week. His videos are mostly in Spanish which somewhat limits his audience, but it is safe to say the Fernanfloo channel is among the most popular channels in the Latin American countries since most of his audience comes from Bolivia, Peru, and Ecuador.
For tips on becoming YouTube famous like the creators above, click here .
Looking for a live YouTube subscriber chart ?
Edit YouTube Videos with Full-Featured Video Editing Software
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Here is a YouTube subscriber chart of the YouTubers with the most subscribers. Click on their names to learn more!
| Rank | Name | Subs | Views | Uploads |
|---|---|---|---|---|
| 1 | PewDiePie | 56,207,871 | 15,706,566,516 | 3,244 |
| 2 | HolaSoyGerman | 32,010,075 | 3,154,457,257 | 137 |
| 3 | elrubiusOMG | 24,940,756 | 5,533,257,950 | 717 |
| 4 | Smosh | 22,724,493 | 6,572,439,051 | 893 |
| 5 | Fernanfloo | 22,588,309 | 5,226,122,876 | 549 |
As of November 2017
YouTube is changing the world as we know it because now the only thing you need to start sharing things you care about with a huge audience is a YouTube channel. One-third of all internet usage is on YouTube, which means that your videos can get more viewers than the content broadcasted on some television networks.
Aside from the official channels of pop stars such as Justin Bieber or Katy Perry, the most subscribed channels on YouTube feature comedy and gaming videos (want to be a YouTube gamer?). There is an audience for every type of video on YouTube and there are channels on everything from cooking to music doing extremely well, but comedy and gaming are the larges genres.
In this article, we will take you through the 5 most popular creator channels on YouTube today, and show you what they have in common.
1. PewDiePie
YouTube’s most well-known superstar Felix Arvid Ulf Kjellberg was born 1989 in Gothenburg. PewDiePie’s channel has made this Swedish comedian, Vlogger, and gamer based in Brighton, England, a global celebrity whose videos have reached record audiences. Felix created his YouTube channel in 2010 and in only six short years the PewDiePie YouTube channel received over 16 billion views and it is currently among the most viewed channels ever.
The most common videos on Felix’s channel are gaming videos in which he comments and reacts to the game as he plays through it. PewDiePie’s videos are full of goofy and genuine content that amuses its spectators. Felix’s YouTube channel remains by far the most subscribed channel with more than 57 million subscribers, more than 25 million more than the channel in second. He frequently appears in marketing campaigns and other social media events and is widely considered as the most influential gaming commentator of our time.
2. HolaSoyGerman
At the age of 27, Germán Alejandro Garmendia Aranis is the owner of the second most subscribed channel on YouTube with more than 32 million subscribers. Furthermore, HolaSoyGerman’s channel is the most subscribed Spanish-speaking channel today. Germán’s second YouTube channel JuegaGerman has made him the only YouTuber ever to receive two diamond play buttons for having over 40 million subscribers on his two channels.
The Chilean YouTube superstar uploaded his first YouTube video in 2011 and by October 2012 his channel has reached 1 million subscribers. Recently, German has lent his voice to a character in the Spanish version of Ice Age: Collision Course. He finds inspiration for his comic YouTube videos in everyday life and topics like ex-girlfriends, school, and phobias are frequently covered in videos published on the HolaSoyGerman channel. In 2014 and 2015 German won the ‘Icon of the Year’ prize from MTV Millennial Awards.
3. ElrubiusOMG
More than 25 million subscribers who follow this gaming commentator. The El Rubius OMG channel was created by Rubén Doblas Gundersen in December 2011 and by February 2013 it reached 1 million subscribers. However, Rubén has been producing videos for his Elrubius channel since 2006. He simply became more dedicated to the frequent production of YouTube videos in 2011. Even though the videos featured on the El Rubius OMG channel mostly cover video games, Rubén also produces comedy videos, vlogs, and other interesting and amusing content.
Based in Madrid, El Rubius OMG first became popular in Spanish-speaking countries, and as his fame increased he gained recognition throughout the world. During 2012 his channel became the most subscribed Spanish speaking channel, and on April 21, 2016, El Rubius received the ‘YouTuber of the Year’ award during the 1st Play Awards celebration in Palma De Mallorca. In addition to being one of the most popular YouTubers of all time, Rubén is also a published author whose first book ‘The Troll Book’ was the bestselling book in Spain for 8 weeks.
4. Smosh
Originally, Smosh was a channel run by sketch comedy duo Ian Andrew Hecox and Anthony Padilla. They started the Smosh YouTube channel in 2005 and since then they have grown their team to include more creators, and their content to include animation and gaming. Smosh has become much more than two funny guys on YouTube – it is a wildly successful content company.
Most channels that have one viral video do not go on to have sustained success on YouTube, but Smosh is an exception to this rule. Their ‘Pokemon Theme Music Video’, released in 2005, became the most viewed video of all time (as of that year). This video kick-started the growth of their channel.
In 2017, Anthony Padilla chose to leave Smosh to focus on his own solo YouTube channel.
5. Fernanfloo
Yet another enormously popular YouTuber that comes from a Spanish speaking country whose channel attracted millions of subscribers. A 24-year-old Salvadoran named Luis Fernando Flores Alvarado is the man behind one of the most subscribed YouTube channels of all time. The Fernanfloo channel was created in 2011, and in February 2014 it had only 100,000 subscribers. By August 2014, Alvarado’s channel reached 1 million subscribers, making him one of YouTube’s biggest success stories. The videos featured on Feranfloo channel mostly cover gaming topics, but with a touch of comedy which makes Alvarado’s videos unique.
At the end of 2015, Alvarado launched the Fenanfloo mobile app that had 2.3 million downloads in the first week. His videos are mostly in Spanish which somewhat limits his audience, but it is safe to say the Fernanfloo channel is among the most popular channels in the Latin American countries since most of his audience comes from Bolivia, Peru, and Ecuador.
For tips on becoming YouTube famous like the creators above, click here .
Looking for a live YouTube subscriber chart ?
Edit YouTube Videos with Full-Featured Video Editing Software
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Here is a YouTube subscriber chart of the YouTubers with the most subscribers. Click on their names to learn more!
| Rank | Name | Subs | Views | Uploads |
|---|---|---|---|---|
| 1 | PewDiePie | 56,207,871 | 15,706,566,516 | 3,244 |
| 2 | HolaSoyGerman | 32,010,075 | 3,154,457,257 | 137 |
| 3 | elrubiusOMG | 24,940,756 | 5,533,257,950 | 717 |
| 4 | Smosh | 22,724,493 | 6,572,439,051 | 893 |
| 5 | Fernanfloo | 22,588,309 | 5,226,122,876 | 549 |
As of November 2017
YouTube is changing the world as we know it because now the only thing you need to start sharing things you care about with a huge audience is a YouTube channel. One-third of all internet usage is on YouTube, which means that your videos can get more viewers than the content broadcasted on some television networks.
Aside from the official channels of pop stars such as Justin Bieber or Katy Perry, the most subscribed channels on YouTube feature comedy and gaming videos (want to be a YouTube gamer?). There is an audience for every type of video on YouTube and there are channels on everything from cooking to music doing extremely well, but comedy and gaming are the larges genres.
In this article, we will take you through the 5 most popular creator channels on YouTube today, and show you what they have in common.
1. PewDiePie
YouTube’s most well-known superstar Felix Arvid Ulf Kjellberg was born 1989 in Gothenburg. PewDiePie’s channel has made this Swedish comedian, Vlogger, and gamer based in Brighton, England, a global celebrity whose videos have reached record audiences. Felix created his YouTube channel in 2010 and in only six short years the PewDiePie YouTube channel received over 16 billion views and it is currently among the most viewed channels ever.
The most common videos on Felix’s channel are gaming videos in which he comments and reacts to the game as he plays through it. PewDiePie’s videos are full of goofy and genuine content that amuses its spectators. Felix’s YouTube channel remains by far the most subscribed channel with more than 57 million subscribers, more than 25 million more than the channel in second. He frequently appears in marketing campaigns and other social media events and is widely considered as the most influential gaming commentator of our time.
2. HolaSoyGerman
At the age of 27, Germán Alejandro Garmendia Aranis is the owner of the second most subscribed channel on YouTube with more than 32 million subscribers. Furthermore, HolaSoyGerman’s channel is the most subscribed Spanish-speaking channel today. Germán’s second YouTube channel JuegaGerman has made him the only YouTuber ever to receive two diamond play buttons for having over 40 million subscribers on his two channels.
The Chilean YouTube superstar uploaded his first YouTube video in 2011 and by October 2012 his channel has reached 1 million subscribers. Recently, German has lent his voice to a character in the Spanish version of Ice Age: Collision Course. He finds inspiration for his comic YouTube videos in everyday life and topics like ex-girlfriends, school, and phobias are frequently covered in videos published on the HolaSoyGerman channel. In 2014 and 2015 German won the ‘Icon of the Year’ prize from MTV Millennial Awards.
3. ElrubiusOMG
More than 25 million subscribers who follow this gaming commentator. The El Rubius OMG channel was created by Rubén Doblas Gundersen in December 2011 and by February 2013 it reached 1 million subscribers. However, Rubén has been producing videos for his Elrubius channel since 2006. He simply became more dedicated to the frequent production of YouTube videos in 2011. Even though the videos featured on the El Rubius OMG channel mostly cover video games, Rubén also produces comedy videos, vlogs, and other interesting and amusing content.
Based in Madrid, El Rubius OMG first became popular in Spanish-speaking countries, and as his fame increased he gained recognition throughout the world. During 2012 his channel became the most subscribed Spanish speaking channel, and on April 21, 2016, El Rubius received the ‘YouTuber of the Year’ award during the 1st Play Awards celebration in Palma De Mallorca. In addition to being one of the most popular YouTubers of all time, Rubén is also a published author whose first book ‘The Troll Book’ was the bestselling book in Spain for 8 weeks.
4. Smosh
Originally, Smosh was a channel run by sketch comedy duo Ian Andrew Hecox and Anthony Padilla. They started the Smosh YouTube channel in 2005 and since then they have grown their team to include more creators, and their content to include animation and gaming. Smosh has become much more than two funny guys on YouTube – it is a wildly successful content company.
Most channels that have one viral video do not go on to have sustained success on YouTube, but Smosh is an exception to this rule. Their ‘Pokemon Theme Music Video’, released in 2005, became the most viewed video of all time (as of that year). This video kick-started the growth of their channel.
In 2017, Anthony Padilla chose to leave Smosh to focus on his own solo YouTube channel.
5. Fernanfloo
Yet another enormously popular YouTuber that comes from a Spanish speaking country whose channel attracted millions of subscribers. A 24-year-old Salvadoran named Luis Fernando Flores Alvarado is the man behind one of the most subscribed YouTube channels of all time. The Fernanfloo channel was created in 2011, and in February 2014 it had only 100,000 subscribers. By August 2014, Alvarado’s channel reached 1 million subscribers, making him one of YouTube’s biggest success stories. The videos featured on Feranfloo channel mostly cover gaming topics, but with a touch of comedy which makes Alvarado’s videos unique.
At the end of 2015, Alvarado launched the Fenanfloo mobile app that had 2.3 million downloads in the first week. His videos are mostly in Spanish which somewhat limits his audience, but it is safe to say the Fernanfloo channel is among the most popular channels in the Latin American countries since most of his audience comes from Bolivia, Peru, and Ecuador.
For tips on becoming YouTube famous like the creators above, click here .
Looking for a live YouTube subscriber chart ?
Edit YouTube Videos with Full-Featured Video Editing Software
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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