Cutting-Edge Techniques to Upgrade Channel Descriptions

How to Edit YouTube Channel Description

Richard Bennett

Mar 27, 2024• Proven solutions

With millions of videos that can be found online, your goal is to optimize your visibility. One thing that can help would be adding a YouTube channel description. In the rest of this post, we will tackle why it is important, and more importantly, how you can have it edited.

You May Also Like: YouTube SEO Complete Guide >>
How to Edit YouTube Videos Title/Descriptions >>

---

Recommendation: The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Why YouTube channel description is important

If you have a YouTube channel and if you are not getting the number of views that you wish to have, there are possibly several problems. Maybe, your content is not enticing enough. Or maybe, it is because you do not have the right YouTube channel description. Generally speaking, the description of your channel will provide visitors of a snapshot of what the channel is all about. It appears in the about tab of your page. This is an elevator pitch, which will be an opportunity for you to show other people why they should watch your videos.

You may also like:
How to edit title, description and tags for YouTube videos
How to Create a Killer YouTube Channel Trailer >>

Without a YouTube channel description, visitors won’t be aware of what you can offer. Take note of the fact that their attention span is minimal. They do not have the luxury of time to see each and every video in your channel. They will only click on it if they know that it is going to be valuable if there is any good that they can gain from such. This is where the importance of a well-crafted description enters the picture. Here are some tips on how you can optimize your channel description.

1. Use the right keywords

Adding right keywords to your channel description will help to make sure that your YouTube channel will appear on the top of search engine results. Use keyword research tools that are available in order to determine which ones will add value to your description. And in your video description, you should add at least one core keywords to your channel description.

2. Advertise your programming schedule

By providing this information, visitors will know when exactly they can go back and check for latest updates from your channel.

3. Create a strong first impression

If you YouTube channel description are boring, chances are, visitors will no longer bother to view the contents. Create a powerful and enticing description that will trigger viewers to make a favorable action.

How to edit your YouTube Channel Description [Step by Step Tutorial]

This is actually a process that is pretty much straightforward, provided that you know how it can be done. Here are the simple steps that you should follow:

• Open your YouTube account.
• Click on My Channel

• Activate the “Customize the layout of your channel” option by entering the Setting button on the right corner of your Subscribe icon.

• Click on “About.”

• Then you can edit the channel description here

Note: In the newer YouTube version, click the option “CUSTOMIZE CHANNEL” and then you can change your channel description by clicking the About Tab.

• Write the description that you want to show up when people visit your YouTube channel. It is not enough that you write just any sentence. Make sure that it is sweet and simple. Be as concise and informative as possible. Use simple words, yet make sure that they are powerful and can stir the visitor to make a favorable action. Also, see to it that it makes use of the right keywords that are related to your channel.
• Click on “View as” which will allow the YouTube channel description to show up for New visitor or returning subscriber.

In sum, adding a YouTube channel description does not need to be a complicated process. Just follow the tips mentioned above and make sure to pay attention to crafting the right message. It must be keyword-optimized and must captivate attention of your visitors.

Check this video to know how to optimize YouTube SEO:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Bonus: Tips for YouTube Video Description

Here we have also found out some useful tips for YouTube video description:

1. Take full advantage of the First Line

As the most important text in the YouTube video description, the text in the first line will appear both in the YouTube search result and the social media. It is recommended to write a short video description but for SEO purpose, keep in mind to contain the main keywords and write a clickbaity text.

Besides the first line, Line 2 and Line 3 are also most visible in the video description. You can write a short explanation text for Line 1 or tell the audiences what to do next such as download the software or sub to your channel.

2.Add helpful text to the description

It is highly recommended to add additional relevant content to the video description to help audience to get to know you better. You can add a brief summary of the video content or the transcript of the video here. Normally, you can add anything that is worth mentioning such as the equipment or software that you are using to make the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With millions of videos that can be found online, your goal is to optimize your visibility. One thing that can help would be adding a YouTube channel description. In the rest of this post, we will tackle why it is important, and more importantly, how you can have it edited.

You May Also Like: YouTube SEO Complete Guide >>
How to Edit YouTube Videos Title/Descriptions >>

---

Recommendation: The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Why YouTube channel description is important

If you have a YouTube channel and if you are not getting the number of views that you wish to have, there are possibly several problems. Maybe, your content is not enticing enough. Or maybe, it is because you do not have the right YouTube channel description. Generally speaking, the description of your channel will provide visitors of a snapshot of what the channel is all about. It appears in the about tab of your page. This is an elevator pitch, which will be an opportunity for you to show other people why they should watch your videos.

You may also like:
How to edit title, description and tags for YouTube videos
How to Create a Killer YouTube Channel Trailer >>

Without a YouTube channel description, visitors won’t be aware of what you can offer. Take note of the fact that their attention span is minimal. They do not have the luxury of time to see each and every video in your channel. They will only click on it if they know that it is going to be valuable if there is any good that they can gain from such. This is where the importance of a well-crafted description enters the picture. Here are some tips on how you can optimize your channel description.

1. Use the right keywords

Adding right keywords to your channel description will help to make sure that your YouTube channel will appear on the top of search engine results. Use keyword research tools that are available in order to determine which ones will add value to your description. And in your video description, you should add at least one core keywords to your channel description.

2. Advertise your programming schedule

By providing this information, visitors will know when exactly they can go back and check for latest updates from your channel.

3. Create a strong first impression

If you YouTube channel description are boring, chances are, visitors will no longer bother to view the contents. Create a powerful and enticing description that will trigger viewers to make a favorable action.

How to edit your YouTube Channel Description [Step by Step Tutorial]

This is actually a process that is pretty much straightforward, provided that you know how it can be done. Here are the simple steps that you should follow:

• Open your YouTube account.
• Click on My Channel

• Activate the “Customize the layout of your channel” option by entering the Setting button on the right corner of your Subscribe icon.

• Click on “About.”

• Then you can edit the channel description here

Note: In the newer YouTube version, click the option “CUSTOMIZE CHANNEL” and then you can change your channel description by clicking the About Tab.

• Write the description that you want to show up when people visit your YouTube channel. It is not enough that you write just any sentence. Make sure that it is sweet and simple. Be as concise and informative as possible. Use simple words, yet make sure that they are powerful and can stir the visitor to make a favorable action. Also, see to it that it makes use of the right keywords that are related to your channel.
• Click on “View as” which will allow the YouTube channel description to show up for New visitor or returning subscriber.

In sum, adding a YouTube channel description does not need to be a complicated process. Just follow the tips mentioned above and make sure to pay attention to crafting the right message. It must be keyword-optimized and must captivate attention of your visitors.

Check this video to know how to optimize YouTube SEO:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Bonus: Tips for YouTube Video Description

Here we have also found out some useful tips for YouTube video description:

1. Take full advantage of the First Line

As the most important text in the YouTube video description, the text in the first line will appear both in the YouTube search result and the social media. It is recommended to write a short video description but for SEO purpose, keep in mind to contain the main keywords and write a clickbaity text.

Besides the first line, Line 2 and Line 3 are also most visible in the video description. You can write a short explanation text for Line 1 or tell the audiences what to do next such as download the software or sub to your channel.

2.Add helpful text to the description

It is highly recommended to add additional relevant content to the video description to help audience to get to know you better. You can add a brief summary of the video content or the transcript of the video here. Normally, you can add anything that is worth mentioning such as the equipment or software that you are using to make the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With millions of videos that can be found online, your goal is to optimize your visibility. One thing that can help would be adding a YouTube channel description. In the rest of this post, we will tackle why it is important, and more importantly, how you can have it edited.

You May Also Like: YouTube SEO Complete Guide >>
How to Edit YouTube Videos Title/Descriptions >>

---

Recommendation: The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Why YouTube channel description is important

If you have a YouTube channel and if you are not getting the number of views that you wish to have, there are possibly several problems. Maybe, your content is not enticing enough. Or maybe, it is because you do not have the right YouTube channel description. Generally speaking, the description of your channel will provide visitors of a snapshot of what the channel is all about. It appears in the about tab of your page. This is an elevator pitch, which will be an opportunity for you to show other people why they should watch your videos.

You may also like:
How to edit title, description and tags for YouTube videos
How to Create a Killer YouTube Channel Trailer >>

Without a YouTube channel description, visitors won’t be aware of what you can offer. Take note of the fact that their attention span is minimal. They do not have the luxury of time to see each and every video in your channel. They will only click on it if they know that it is going to be valuable if there is any good that they can gain from such. This is where the importance of a well-crafted description enters the picture. Here are some tips on how you can optimize your channel description.

1. Use the right keywords

Adding right keywords to your channel description will help to make sure that your YouTube channel will appear on the top of search engine results. Use keyword research tools that are available in order to determine which ones will add value to your description. And in your video description, you should add at least one core keywords to your channel description.

2. Advertise your programming schedule

By providing this information, visitors will know when exactly they can go back and check for latest updates from your channel.

3. Create a strong first impression

If you YouTube channel description are boring, chances are, visitors will no longer bother to view the contents. Create a powerful and enticing description that will trigger viewers to make a favorable action.

How to edit your YouTube Channel Description [Step by Step Tutorial]

This is actually a process that is pretty much straightforward, provided that you know how it can be done. Here are the simple steps that you should follow:

• Open your YouTube account.
• Click on My Channel

• Activate the “Customize the layout of your channel” option by entering the Setting button on the right corner of your Subscribe icon.

• Click on “About.”

• Then you can edit the channel description here

Note: In the newer YouTube version, click the option “CUSTOMIZE CHANNEL” and then you can change your channel description by clicking the About Tab.

• Write the description that you want to show up when people visit your YouTube channel. It is not enough that you write just any sentence. Make sure that it is sweet and simple. Be as concise and informative as possible. Use simple words, yet make sure that they are powerful and can stir the visitor to make a favorable action. Also, see to it that it makes use of the right keywords that are related to your channel.
• Click on “View as” which will allow the YouTube channel description to show up for New visitor or returning subscriber.

In sum, adding a YouTube channel description does not need to be a complicated process. Just follow the tips mentioned above and make sure to pay attention to crafting the right message. It must be keyword-optimized and must captivate attention of your visitors.

Check this video to know how to optimize YouTube SEO:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Bonus: Tips for YouTube Video Description

Here we have also found out some useful tips for YouTube video description:

1. Take full advantage of the First Line

As the most important text in the YouTube video description, the text in the first line will appear both in the YouTube search result and the social media. It is recommended to write a short video description but for SEO purpose, keep in mind to contain the main keywords and write a clickbaity text.

Besides the first line, Line 2 and Line 3 are also most visible in the video description. You can write a short explanation text for Line 1 or tell the audiences what to do next such as download the software or sub to your channel.

2.Add helpful text to the description

It is highly recommended to add additional relevant content to the video description to help audience to get to know you better. You can add a brief summary of the video content or the transcript of the video here. Normally, you can add anything that is worth mentioning such as the equipment or software that you are using to make the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With millions of videos that can be found online, your goal is to optimize your visibility. One thing that can help would be adding a YouTube channel description. In the rest of this post, we will tackle why it is important, and more importantly, how you can have it edited.

You May Also Like: YouTube SEO Complete Guide >>
How to Edit YouTube Videos Title/Descriptions >>

---

Recommendation: The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers your advanced features like PIP, Green Screen, or audio mixing. What’s more, you can find lots of effects for Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Why YouTube channel description is important

If you have a YouTube channel and if you are not getting the number of views that you wish to have, there are possibly several problems. Maybe, your content is not enticing enough. Or maybe, it is because you do not have the right YouTube channel description. Generally speaking, the description of your channel will provide visitors of a snapshot of what the channel is all about. It appears in the about tab of your page. This is an elevator pitch, which will be an opportunity for you to show other people why they should watch your videos.

You may also like:
How to edit title, description and tags for YouTube videos
How to Create a Killer YouTube Channel Trailer >>

Without a YouTube channel description, visitors won’t be aware of what you can offer. Take note of the fact that their attention span is minimal. They do not have the luxury of time to see each and every video in your channel. They will only click on it if they know that it is going to be valuable if there is any good that they can gain from such. This is where the importance of a well-crafted description enters the picture. Here are some tips on how you can optimize your channel description.

1. Use the right keywords

Adding right keywords to your channel description will help to make sure that your YouTube channel will appear on the top of search engine results. Use keyword research tools that are available in order to determine which ones will add value to your description. And in your video description, you should add at least one core keywords to your channel description.

2. Advertise your programming schedule

By providing this information, visitors will know when exactly they can go back and check for latest updates from your channel.

3. Create a strong first impression

If you YouTube channel description are boring, chances are, visitors will no longer bother to view the contents. Create a powerful and enticing description that will trigger viewers to make a favorable action.

How to edit your YouTube Channel Description [Step by Step Tutorial]

This is actually a process that is pretty much straightforward, provided that you know how it can be done. Here are the simple steps that you should follow:

• Open your YouTube account.
• Click on My Channel

• Activate the “Customize the layout of your channel” option by entering the Setting button on the right corner of your Subscribe icon.

• Click on “About.”

• Then you can edit the channel description here

Note: In the newer YouTube version, click the option “CUSTOMIZE CHANNEL” and then you can change your channel description by clicking the About Tab.

• Write the description that you want to show up when people visit your YouTube channel. It is not enough that you write just any sentence. Make sure that it is sweet and simple. Be as concise and informative as possible. Use simple words, yet make sure that they are powerful and can stir the visitor to make a favorable action. Also, see to it that it makes use of the right keywords that are related to your channel.
• Click on “View as” which will allow the YouTube channel description to show up for New visitor or returning subscriber.

In sum, adding a YouTube channel description does not need to be a complicated process. Just follow the tips mentioned above and make sure to pay attention to crafting the right message. It must be keyword-optimized and must captivate attention of your visitors.

Check this video to know how to optimize YouTube SEO:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Bonus: Tips for YouTube Video Description

Here we have also found out some useful tips for YouTube video description:

1. Take full advantage of the First Line

As the most important text in the YouTube video description, the text in the first line will appear both in the YouTube search result and the social media. It is recommended to write a short video description but for SEO purpose, keep in mind to contain the main keywords and write a clickbaity text.

Besides the first line, Line 2 and Line 3 are also most visible in the video description. You can write a short explanation text for Line 1 or tell the audiences what to do next such as download the software or sub to your channel.

2.Add helpful text to the description

It is highly recommended to add additional relevant content to the video description to help audience to get to know you better. You can add a brief summary of the video content or the transcript of the video here. Normally, you can add anything that is worth mentioning such as the equipment or software that you are using to make the video.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Masterful Video Marketing Techniques - YouTube Edition’s #Top 5 List

YouTube is undoubtedly the most famous video sharing platform in the world. More than 5 billion videos are watched every single minute on YouTube. And the ever-growing user base has propelled YouTube to the status of 2nd most popular social media platform in the world, and the second most visited website after Google in 2021.

YouTube marketing is great for both businesses and individuals who want to make careers out of YouTube. Many businesses make use of YouTube ads to get their products to their customers and it’s really effective. However, you can make more organic traffic using YouTube video marketing. With a successful YouTube video marketing strategy, you can generate leads without any ad investments.

And in this guide, we will discuss some YouTube video marketing tips that will help you get more subscribers and build your brand outreach.

Tip #1: Create A Roadmap Leading To Your Main Goal

A roadmap is basically a level by level approach to your vision. Instead of just looking at the end plan, you are building your platform up through short attainable goals. There is immense power in setting short term goals. Some serious questions that you should ask yourself are:

Step 1: Start with the question of why you need a YouTube channel in the first place! Decide on what your channel should be about and how the viewers are going to benefit from it.

Step 2: The next step is to prepare a content plan. Here must decide the type of videos and how often it will be published on your channel.

Step 3: What is your target in terms of subscribers and traffic conversion. Do you plan to take the audience to a separate landing or are you planning on making money solely from YouTube?

Planning out such specifics will help you build your platform gradually to the main goal.

Tip #2: Do tests within your strategy

Understanding the audience preferences is paramount to the success of YouTube channels. There are some important tests that you can do to understand the genre that you are targeting.

a. Test video duration

Nobody likes to see a 2 hour long YouTube video unless it’s super interesting. Thankfully, there have been studies that have been conducted to measure the audience reaction to videos of different lengths.

By default, when you create a YouTube account, the maximum upload length is restricted to just 15 minutes. You can go past this limit by verifying your account on YouTube.

When you look at the most trending videos on YouTube, they generally fall within 10 minutes. The average video size on YouTube is 4.4 minutes .

For example, let us look at YouTube videos that explain the same concept, but with different video lengths and see if the audience engagement differs with the videos. we have ensured that both videos are from channels who have a similar subscriber count in order to eliminate disproportionality that arises from viewer base.

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

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