Cutting-Edge Camera & Recording Apps for Smartphones’ Most Reliable Sources

Best Camera Apps to Shoot and Record Videos on iPhone and Andriod Phones

Richard Bennett

Oct 26, 2023• Proven solutions

0

Smartphone cameras, especially the newest models, are capable of recording great videos. Depending on what kind of videos you make, you might not actually need a separate camera.

The majority of phone cameras record in full HD now, and some can even manage 4K. Where things get tricky is shooting in less than ideal conditions, i.e low light. You cannot make the same adjustments and customizations to your settings with a smartphone camera as you can with a DSLR.

You don’t have the same level of control.

But don’t worry – there are 5 camera apps that will allow you to record videos and get even more creative with how you use your phone’s camera.

• Part 1: Bonus Tip-Make Your Own Video with Wondershare Filmora
• Part 2: Best 5 Camera Apps to Record Videos on iPhone and Android

Part 1: Bonus Tip-Make Your Own Video with Wondershare Filmora

Wondershare Filmora is an amazing video editor for both professional staff and beginners. Its intuitive interface, fast timeline rendering, advanced color tuning, and surprising video effects, etc will make your video stand out! Just download it and edit your smartphone videos with Wondershare Filmora!

Part 2: Best 5 Camera Apps to Record Videos on iPhone and Android

Let’s dive!

• 1. Open Camera
• 2. ProShot
• 3. ProCamera
• 4. Sun Seeker
• 5. FiLMiC Pro

1. Open Camera – Free, Android Only

This camera app gives you control over your exposure, flash, focus, ISO, shutter speed, torch, and white balance. How much control you have is up to you. If managing all these things manually is a hassle for you, you can use its automatic or semi-manual modes instead of manual mode.

This is a great camera app to record time-lapses. It is simplistic compared to some of the other apps on this list, but it is also extremely easy to use.

2. ProShot - $4, iOS or Android

ProShot lets you adjust your frame rate, which is important if you want to shoot slow motion or time-lapse videos. You can also adjust your brightness while filming. One of the most useful features of this camera app is that it provides a real-time audio level meter, so you won’t be surprised by a poor sound recording when you watch your videos back.

3. ProCamera - $5, iOS Only

This is one of the most frequently recommended camera apps for iPhones. It makes it easy for you to adjust your focus, iOS, and exposure. You can also play with different filters and effects right in the app. One of the only downsides of this app is that some of its most useful features, like Lowlight Plus, are in-app purchases.

4. Sun Seeker - $10, iOS or Android

A lot of the time when you’re shooting with your phone, you’re shooting outside. When you’re shooting outside, the most important thing you need to keep track of is the sun. Sun Seeker is the perfect app for figuring out where the sun will be in the sky at any given time, which will tell you the best time to go out and make your video.

For more information on making videos with natural light, check out Indoor Natural Lighting Tips .

Besides just keeping track of the sun, Sun Seeker provides an augmented reality view of its path and how it will affect specific locations.

5. FiLMiC Pro - $10, iOS or Android

This is probably the best all-purpose camera app available. It gives you exactly the same kind of control over your smartphone camera as you would have over a DSLR. You can manually adjust your focus, exposure, ISO, shutter speed, tint, and color temperature. There are even voice processing audio filters, so you can capture better audio while you’re shooting and have less to fix in post.

Final Words

Because mobile cameras already perform so well, it can be easy to think to have more to adjust would only make things more complicated. However, there are occasions where you need to be able to make these adjustments. Are the videos you take inside at night at a lower quality than the ones you record during the day, for example? If you could set a higher ISO, you would be able to fix that.

Another example: just the other day, there was a question here about shooting green screen videos on a mobile device. One of our community members, Vivekpanwar, was having an issue with motion blur. Motion blur isn’t always distracting in normal videos, but it becomes a huge issue when you apply a Chroma key effect. The best way to avoid motion blur is to set a high shutter speed, which you can do if you download a quality camera app.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Smartphone cameras, especially the newest models, are capable of recording great videos. Depending on what kind of videos you make, you might not actually need a separate camera.

The majority of phone cameras record in full HD now, and some can even manage 4K. Where things get tricky is shooting in less than ideal conditions, i.e low light. You cannot make the same adjustments and customizations to your settings with a smartphone camera as you can with a DSLR.

You don’t have the same level of control.

But don’t worry – there are 5 camera apps that will allow you to record videos and get even more creative with how you use your phone’s camera.

• Part 1: Bonus Tip-Make Your Own Video with Wondershare Filmora
• Part 2: Best 5 Camera Apps to Record Videos on iPhone and Android

Part 1: Bonus Tip-Make Your Own Video with Wondershare Filmora

Wondershare Filmora is an amazing video editor for both professional staff and beginners. Its intuitive interface, fast timeline rendering, advanced color tuning, and surprising video effects, etc will make your video stand out! Just download it and edit your smartphone videos with Wondershare Filmora!

Part 2: Best 5 Camera Apps to Record Videos on iPhone and Android

Let’s dive!

• 1. Open Camera
• 2. ProShot
• 3. ProCamera
• 4. Sun Seeker
• 5. FiLMiC Pro

1. Open Camera – Free, Android Only

This camera app gives you control over your exposure, flash, focus, ISO, shutter speed, torch, and white balance. How much control you have is up to you. If managing all these things manually is a hassle for you, you can use its automatic or semi-manual modes instead of manual mode.

This is a great camera app to record time-lapses. It is simplistic compared to some of the other apps on this list, but it is also extremely easy to use.

2. ProShot - $4, iOS or Android

ProShot lets you adjust your frame rate, which is important if you want to shoot slow motion or time-lapse videos. You can also adjust your brightness while filming. One of the most useful features of this camera app is that it provides a real-time audio level meter, so you won’t be surprised by a poor sound recording when you watch your videos back.

3. ProCamera - $5, iOS Only

This is one of the most frequently recommended camera apps for iPhones. It makes it easy for you to adjust your focus, iOS, and exposure. You can also play with different filters and effects right in the app. One of the only downsides of this app is that some of its most useful features, like Lowlight Plus, are in-app purchases.

4. Sun Seeker - $10, iOS or Android

A lot of the time when you’re shooting with your phone, you’re shooting outside. When you’re shooting outside, the most important thing you need to keep track of is the sun. Sun Seeker is the perfect app for figuring out where the sun will be in the sky at any given time, which will tell you the best time to go out and make your video.

For more information on making videos with natural light, check out Indoor Natural Lighting Tips .

Besides just keeping track of the sun, Sun Seeker provides an augmented reality view of its path and how it will affect specific locations.

5. FiLMiC Pro - $10, iOS or Android

This is probably the best all-purpose camera app available. It gives you exactly the same kind of control over your smartphone camera as you would have over a DSLR. You can manually adjust your focus, exposure, ISO, shutter speed, tint, and color temperature. There are even voice processing audio filters, so you can capture better audio while you’re shooting and have less to fix in post.

Final Words

Because mobile cameras already perform so well, it can be easy to think to have more to adjust would only make things more complicated. However, there are occasions where you need to be able to make these adjustments. Are the videos you take inside at night at a lower quality than the ones you record during the day, for example? If you could set a higher ISO, you would be able to fix that.

Another example: just the other day, there was a question here about shooting green screen videos on a mobile device. One of our community members, Vivekpanwar, was having an issue with motion blur. Motion blur isn’t always distracting in normal videos, but it becomes a huge issue when you apply a Chroma key effect. The best way to avoid motion blur is to set a high shutter speed, which you can do if you download a quality camera app.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Smartphone cameras, especially the newest models, are capable of recording great videos. Depending on what kind of videos you make, you might not actually need a separate camera.

The majority of phone cameras record in full HD now, and some can even manage 4K. Where things get tricky is shooting in less than ideal conditions, i.e low light. You cannot make the same adjustments and customizations to your settings with a smartphone camera as you can with a DSLR.

You don’t have the same level of control.

But don’t worry – there are 5 camera apps that will allow you to record videos and get even more creative with how you use your phone’s camera.

• Part 1: Bonus Tip-Make Your Own Video with Wondershare Filmora
• Part 2: Best 5 Camera Apps to Record Videos on iPhone and Android

Part 1: Bonus Tip-Make Your Own Video with Wondershare Filmora

Wondershare Filmora is an amazing video editor for both professional staff and beginners. Its intuitive interface, fast timeline rendering, advanced color tuning, and surprising video effects, etc will make your video stand out! Just download it and edit your smartphone videos with Wondershare Filmora!

Part 2: Best 5 Camera Apps to Record Videos on iPhone and Android

Let’s dive!

• 1. Open Camera
• 2. ProShot
• 3. ProCamera
• 4. Sun Seeker
• 5. FiLMiC Pro

1. Open Camera – Free, Android Only

This camera app gives you control over your exposure, flash, focus, ISO, shutter speed, torch, and white balance. How much control you have is up to you. If managing all these things manually is a hassle for you, you can use its automatic or semi-manual modes instead of manual mode.

This is a great camera app to record time-lapses. It is simplistic compared to some of the other apps on this list, but it is also extremely easy to use.

2. ProShot - $4, iOS or Android

ProShot lets you adjust your frame rate, which is important if you want to shoot slow motion or time-lapse videos. You can also adjust your brightness while filming. One of the most useful features of this camera app is that it provides a real-time audio level meter, so you won’t be surprised by a poor sound recording when you watch your videos back.

3. ProCamera - $5, iOS Only

This is one of the most frequently recommended camera apps for iPhones. It makes it easy for you to adjust your focus, iOS, and exposure. You can also play with different filters and effects right in the app. One of the only downsides of this app is that some of its most useful features, like Lowlight Plus, are in-app purchases.

4. Sun Seeker - $10, iOS or Android

A lot of the time when you’re shooting with your phone, you’re shooting outside. When you’re shooting outside, the most important thing you need to keep track of is the sun. Sun Seeker is the perfect app for figuring out where the sun will be in the sky at any given time, which will tell you the best time to go out and make your video.

For more information on making videos with natural light, check out Indoor Natural Lighting Tips .

Besides just keeping track of the sun, Sun Seeker provides an augmented reality view of its path and how it will affect specific locations.

5. FiLMiC Pro - $10, iOS or Android

This is probably the best all-purpose camera app available. It gives you exactly the same kind of control over your smartphone camera as you would have over a DSLR. You can manually adjust your focus, exposure, ISO, shutter speed, tint, and color temperature. There are even voice processing audio filters, so you can capture better audio while you’re shooting and have less to fix in post.

Final Words

Because mobile cameras already perform so well, it can be easy to think to have more to adjust would only make things more complicated. However, there are occasions where you need to be able to make these adjustments. Are the videos you take inside at night at a lower quality than the ones you record during the day, for example? If you could set a higher ISO, you would be able to fix that.

Another example: just the other day, there was a question here about shooting green screen videos on a mobile device. One of our community members, Vivekpanwar, was having an issue with motion blur. Motion blur isn’t always distracting in normal videos, but it becomes a huge issue when you apply a Chroma key effect. The best way to avoid motion blur is to set a high shutter speed, which you can do if you download a quality camera app.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Smartphone cameras, especially the newest models, are capable of recording great videos. Depending on what kind of videos you make, you might not actually need a separate camera.

The majority of phone cameras record in full HD now, and some can even manage 4K. Where things get tricky is shooting in less than ideal conditions, i.e low light. You cannot make the same adjustments and customizations to your settings with a smartphone camera as you can with a DSLR.

You don’t have the same level of control.

But don’t worry – there are 5 camera apps that will allow you to record videos and get even more creative with how you use your phone’s camera.

• Part 1: Bonus Tip-Make Your Own Video with Wondershare Filmora
• Part 2: Best 5 Camera Apps to Record Videos on iPhone and Android

Part 1: Bonus Tip-Make Your Own Video with Wondershare Filmora

Wondershare Filmora is an amazing video editor for both professional staff and beginners. Its intuitive interface, fast timeline rendering, advanced color tuning, and surprising video effects, etc will make your video stand out! Just download it and edit your smartphone videos with Wondershare Filmora!

Part 2: Best 5 Camera Apps to Record Videos on iPhone and Android

Let’s dive!

• 1. Open Camera
• 2. ProShot
• 3. ProCamera
• 4. Sun Seeker
• 5. FiLMiC Pro

1. Open Camera – Free, Android Only

This camera app gives you control over your exposure, flash, focus, ISO, shutter speed, torch, and white balance. How much control you have is up to you. If managing all these things manually is a hassle for you, you can use its automatic or semi-manual modes instead of manual mode.

This is a great camera app to record time-lapses. It is simplistic compared to some of the other apps on this list, but it is also extremely easy to use.

2. ProShot - $4, iOS or Android

ProShot lets you adjust your frame rate, which is important if you want to shoot slow motion or time-lapse videos. You can also adjust your brightness while filming. One of the most useful features of this camera app is that it provides a real-time audio level meter, so you won’t be surprised by a poor sound recording when you watch your videos back.

3. ProCamera - $5, iOS Only

This is one of the most frequently recommended camera apps for iPhones. It makes it easy for you to adjust your focus, iOS, and exposure. You can also play with different filters and effects right in the app. One of the only downsides of this app is that some of its most useful features, like Lowlight Plus, are in-app purchases.

4. Sun Seeker - $10, iOS or Android

A lot of the time when you’re shooting with your phone, you’re shooting outside. When you’re shooting outside, the most important thing you need to keep track of is the sun. Sun Seeker is the perfect app for figuring out where the sun will be in the sky at any given time, which will tell you the best time to go out and make your video.

For more information on making videos with natural light, check out Indoor Natural Lighting Tips .

Besides just keeping track of the sun, Sun Seeker provides an augmented reality view of its path and how it will affect specific locations.

5. FiLMiC Pro - $10, iOS or Android

This is probably the best all-purpose camera app available. It gives you exactly the same kind of control over your smartphone camera as you would have over a DSLR. You can manually adjust your focus, exposure, ISO, shutter speed, tint, and color temperature. There are even voice processing audio filters, so you can capture better audio while you’re shooting and have less to fix in post.

Final Words

Because mobile cameras already perform so well, it can be easy to think to have more to adjust would only make things more complicated. However, there are occasions where you need to be able to make these adjustments. Are the videos you take inside at night at a lower quality than the ones you record during the day, for example? If you could set a higher ISO, you would be able to fix that.

Another example: just the other day, there was a question here about shooting green screen videos on a mobile device. One of our community members, Vivekpanwar, was having an issue with motion blur. Motion blur isn’t always distracting in normal videos, but it becomes a huge issue when you apply a Chroma key effect. The best way to avoid motion blur is to set a high shutter speed, which you can do if you download a quality camera app.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

YouTube Masterclass: Carving Out Your Digital Self

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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