Customize & Captivate: Thumbnail Magic for Shorts

YouTube is one of the most popular social media platforms getting popular with new features day by day. We all are aware that recently YouTube has come up with a concept of YouTube shorts which is a short form of a video to create short, catchy content to deliver an amazing experience. One of the factors to increase your views is to improve your video thumbnails. YouTube shorts thumbnail plays a huge role in creating an appeal to the audience.

Thumbnails for YouTube shorts catch the attention of potential viewers and make them click on the play button and watch your video content.

Let’s find how to create YouTube short thumbnails in an easy manner:

In this article

01 Are Thumbnails Necessary for YouTube Shorts?

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out

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Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

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Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

4. Attractive Thumbnail

YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out

Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

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YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out

Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

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3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

4. Attractive Thumbnail

YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out

Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

4. Attractive Thumbnail

YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

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Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

For Social Media Savants: Distinguishing Between IGTV & YouTube

IGTV VS YouTube: Should Video Content Creators Use One Platform or The Other?

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

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Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

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Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

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IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

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IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Click here

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

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Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox