Building Buzz: Strategies for Shaping Your Unique YouTubing Image

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

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Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

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Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

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Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

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The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

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Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

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If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

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Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Transform Into a YouTuber: Best Tutorials for Novices

8 Free Online Courses for Beginner YouTube Creators

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn after you start your YouTube channel and there are many places to get an education. Some places can cost you expensive tuition and other places can lead you to bad advice.

In this article, we highlighted 8 free online on-demand courses that you can take.

Content

• 1. How to Setup a Professional YouTube Channel
• 2. YouTube Creator Academy
• 3. YouTube Influencer 101
• 4. Introduction to Digital Photography
• 5. Social Media Training
• 6. SEO Training Course
• 7. The Secret Power of Brands
• 8. The Affiliate Marketing System

While we encourage you to continue learning and exploring your interests and passions, we feel that it’s all about getting your hands dirty and doing it yourself. These free courses will help you dip your toes into different aspects of YouTube so that you can make better videos, improve your content discovery, and grow your audience.

Creating YouTube Videos with Wondershare Filmora

As one of the best video editing software for YouTubers, Filmora allows you to create videos with templates and effects easily.

1. Amy Landino: How to Setup a Professional YouTube Channel

Amy Landino is a YouTuber, author, and keynote speaker. She is an expert on vlogging and video branding. In this course, she will guide you step-by-step in creating your YouTube channel that follows the best practices right out of the gate. Familiarize yourself with all that YouTube has to offer.

To access the video course, you will need to subscribe to her email newsletter or if you would like the guide without receiving future emails, you can send an email to meg@vlogboss.com .

2. YouTube Creator Academy

Once you’ve got your channel setup and you have a feel for YouTube, it’s time to expand your knowledge of the whole platform. YouTube has generously created a whole Academy to teach you all the fundamentals. From content creation to analytics to brand deals, the YouTube Creator Academy is one of the most valuable free resources. Before you start paying for any course online or in person, review all the content in the Academy first to get yourself to the next level.

Many of the courses featured in YouTube Creator Academy are hosted by well-known YouTube creators, who have built a large following with their content. Some of the courses include: Make money on YouTube, Create great content, Copyright on YouTube, and many more.

3. Jump Cut: YouTube Influencer 101 Crash Course

Jump Cut is founded by Kong and Jesse, two YouTubers who have succeeded on the platform by mastering viral content. Jump Cut offers multiple paid courses, but the initial course is free. This course consists of 4 emails each one with a link to a video where Jesse, the instructor, walks you through 4 ideologies of creating compelling content that expands your reach and grows our channel.

If you are a YouTuber looking to push your content creation capabilities, this is a course you must try. Be warned, after you sign up, the emails and the video have an expiration date and will eventually become unavailable. This is designed to stop you from procrastinating. So this course is serious business.

4. Alison: Introduction to Digital Photography

The principles of good photography are very similar to videography. Understanding how to frame a shot, how a camera functions, and what each feature on the camera does will give you more confidence as you begin to make more videos and gain experience.

The course features 13 modules, teaching the history, technical elements, and file formats of photography. Following the modules, there is an assessment where you can test all that you have learned.

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5. Hootsuite: Social Marketing Training

In this free social media course from Hootsuite, you will learn the benefits of spreading your message across multiple social media platforms and increasing the reach of your brand. All you need to do is sign up for a free account to access the material.

As you start making videos for YouTube, you will discover that one of the best ways of sharing them is on social media. The thing is creating content on YouTube is different from Facebook, Twitter, and other channels. Understanding the native content of each platform, the behavior of the audience, and how to best optimize and schedule content on other channels will ensure that you not only get views to your YouTube video but build a lasting fanbase.

6. Moz: SEO Training Course

At the start, one of the most effective ways for your videos to get discovered is through search. Moz, a search engine optimization (SEO) tool, compiled all their instructional videos together for this course, in order to teach you all the basics of how Google determines whether to show your content as number one in the search result page or bury it deep in the basement where it will never see the light of day.

Understanding the fundamentals of SEO will put you leaps and bounds ahead of other YouTubers who are merely creating content out of random ideas they pluck from their heads.

7. FutureLearn: The Secret Power of Brands

After you have found a comfortable niche for your YouTube channel to flourish in, it’s time to start thinking of your channel and your personality as a brand. What is a brand exactly? This free course from FutureLearn highlights some of the most fundamental aspects of branding and gives you a broad understanding of how to brand your channel and how good branding can make all the difference.

This free course gives you 8-weeks of free access, which includes articles, videos, peer reviews, and quizzes.

8. Leadpages: The Affiliate Marketing System

As you grow your audience and have earned some credibility in your field, you will think of ways of monetizing your content. One way of doing that is through affiliate marketing, where you attached a link to a retailer’s website such as Amazon, and should your viewer click on the link and make a purchase, you will get a commission. Sounds wonderfully easy, right? Easy it is not, but with the help of this course from Leadpages, a landing page builder, you will get some strategies and resources to build your affiliate marketing program that earns you a passive income.

Leadpages offers this course in video and audio format, in addition, there are 14 downloadable PDFs.

In this golden age of information, we can learn anything online. Sometimes we have to pay and other times we don’t. Have you discovered any free courses yourself? Share it with the community by leaving a comment below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn after you start your YouTube channel and there are many places to get an education. Some places can cost you expensive tuition and other places can lead you to bad advice.

In this article, we highlighted 8 free online on-demand courses that you can take.

Content

• 1. How to Setup a Professional YouTube Channel
• 2. YouTube Creator Academy
• 3. YouTube Influencer 101
• 4. Introduction to Digital Photography
• 5. Social Media Training
• 6. SEO Training Course
• 7. The Secret Power of Brands
• 8. The Affiliate Marketing System

While we encourage you to continue learning and exploring your interests and passions, we feel that it’s all about getting your hands dirty and doing it yourself. These free courses will help you dip your toes into different aspects of YouTube so that you can make better videos, improve your content discovery, and grow your audience.

Creating YouTube Videos with Wondershare Filmora

As one of the best video editing software for YouTubers, Filmora allows you to create videos with templates and effects easily.

1. Amy Landino: How to Setup a Professional YouTube Channel

Amy Landino is a YouTuber, author, and keynote speaker. She is an expert on vlogging and video branding. In this course, she will guide you step-by-step in creating your YouTube channel that follows the best practices right out of the gate. Familiarize yourself with all that YouTube has to offer.

To access the video course, you will need to subscribe to her email newsletter or if you would like the guide without receiving future emails, you can send an email to meg@vlogboss.com .

VSDC Pro Video Editor is a light professional non-linear video editing suite for creating a movie of any complexity. It supports the most popular video/audio formats and codecs, including 4K, HD and GoPro videos. Preconfigured profiles make the creation of videos for various multimedia and mobile devices absolutely hassle-free.

• Import from any devices and cams, including GoPro and drones. All formats supported. Сurrently the only free video editor that allows users to export in a new H265/HEVC codec, something essential for those working with 4K and HD.
• Everything for hassle-free basic editing: cut, crop and merge files, add titles and favorite music
• Visual effects, advanced color correction and trendy Instagram-like filters
• All multimedia processing done from one app: video editing capabilities reinforced by a video converter, a screen capture, a video capture, a disc burner and a YouTube uploader
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• Easy export to social networks: special profiles for YouTube, Facebook, Vimeo, Twitter and Instagram
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2. YouTube Creator Academy

Once you’ve got your channel setup and you have a feel for YouTube, it’s time to expand your knowledge of the whole platform. YouTube has generously created a whole Academy to teach you all the fundamentals. From content creation to analytics to brand deals, the YouTube Creator Academy is one of the most valuable free resources. Before you start paying for any course online or in person, review all the content in the Academy first to get yourself to the next level.

Many of the courses featured in YouTube Creator Academy are hosted by well-known YouTube creators, who have built a large following with their content. Some of the courses include: Make money on YouTube, Create great content, Copyright on YouTube, and many more.

3. Jump Cut: YouTube Influencer 101 Crash Course

Jump Cut is founded by Kong and Jesse, two YouTubers who have succeeded on the platform by mastering viral content. Jump Cut offers multiple paid courses, but the initial course is free. This course consists of 4 emails each one with a link to a video where Jesse, the instructor, walks you through 4 ideologies of creating compelling content that expands your reach and grows our channel.

If you are a YouTuber looking to push your content creation capabilities, this is a course you must try. Be warned, after you sign up, the emails and the video have an expiration date and will eventually become unavailable. This is designed to stop you from procrastinating. So this course is serious business.

With Screensaver Wonder you can easily make a screensaver from your own pictures and video files. Create screensavers for your own computer or create standalone, self-installing screensavers for easy sharing with your friends. Together with its sister product Screensaver Factory, Screensaver Wonder is one of the most popular screensaver software products in the world, helping thousands of users decorate their computer screens quickly and easily.

4. Alison: Introduction to Digital Photography

The principles of good photography are very similar to videography. Understanding how to frame a shot, how a camera functions, and what each feature on the camera does will give you more confidence as you begin to make more videos and gain experience.

The course features 13 modules, teaching the history, technical elements, and file formats of photography. Following the modules, there is an assessment where you can test all that you have learned.

5. Hootsuite: Social Marketing Training

In this free social media course from Hootsuite, you will learn the benefits of spreading your message across multiple social media platforms and increasing the reach of your brand. All you need to do is sign up for a free account to access the material.

As you start making videos for YouTube, you will discover that one of the best ways of sharing them is on social media. The thing is creating content on YouTube is different from Facebook, Twitter, and other channels. Understanding the native content of each platform, the behavior of the audience, and how to best optimize and schedule content on other channels will ensure that you not only get views to your YouTube video but build a lasting fanbase.

6. Moz: SEO Training Course

At the start, one of the most effective ways for your videos to get discovered is through search. Moz, a search engine optimization (SEO) tool, compiled all their instructional videos together for this course, in order to teach you all the basics of how Google determines whether to show your content as number one in the search result page or bury it deep in the basement where it will never see the light of day.

Understanding the fundamentals of SEO will put you leaps and bounds ahead of other YouTubers who are merely creating content out of random ideas they pluck from their heads.

7. FutureLearn: The Secret Power of Brands

After you have found a comfortable niche for your YouTube channel to flourish in, it’s time to start thinking of your channel and your personality as a brand. What is a brand exactly? This free course from FutureLearn highlights some of the most fundamental aspects of branding and gives you a broad understanding of how to brand your channel and how good branding can make all the difference.

This free course gives you 8-weeks of free access, which includes articles, videos, peer reviews, and quizzes.

8. Leadpages: The Affiliate Marketing System

As you grow your audience and have earned some credibility in your field, you will think of ways of monetizing your content. One way of doing that is through affiliate marketing, where you attached a link to a retailer’s website such as Amazon, and should your viewer click on the link and make a purchase, you will get a commission. Sounds wonderfully easy, right? Easy it is not, but with the help of this course from Leadpages, a landing page builder, you will get some strategies and resources to build your affiliate marketing program that earns you a passive income.

Leadpages offers this course in video and audio format, in addition, there are 14 downloadable PDFs.

In this golden age of information, we can learn anything online. Sometimes we have to pay and other times we don’t. Have you discovered any free courses yourself? Share it with the community by leaving a comment below.

Click here

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn after you start your YouTube channel and there are many places to get an education. Some places can cost you expensive tuition and other places can lead you to bad advice.

In this article, we highlighted 8 free online on-demand courses that you can take.

Content

• 1. How to Setup a Professional YouTube Channel
• 2. YouTube Creator Academy
• 3. YouTube Influencer 101
• 4. Introduction to Digital Photography
• 5. Social Media Training
• 6. SEO Training Course
• 7. The Secret Power of Brands
• 8. The Affiliate Marketing System

While we encourage you to continue learning and exploring your interests and passions, we feel that it’s all about getting your hands dirty and doing it yourself. These free courses will help you dip your toes into different aspects of YouTube so that you can make better videos, improve your content discovery, and grow your audience.

PearlMountain Image Converter

Creating YouTube Videos with Wondershare Filmora

As one of the best video editing software for YouTubers, Filmora allows you to create videos with templates and effects easily.

1. Amy Landino: How to Setup a Professional YouTube Channel

Amy Landino is a YouTuber, author, and keynote speaker. She is an expert on vlogging and video branding. In this course, she will guide you step-by-step in creating your YouTube channel that follows the best practices right out of the gate. Familiarize yourself with all that YouTube has to offer.

To access the video course, you will need to subscribe to her email newsletter or if you would like the guide without receiving future emails, you can send an email to meg@vlogboss.com .

2. YouTube Creator Academy

Once you’ve got your channel setup and you have a feel for YouTube, it’s time to expand your knowledge of the whole platform. YouTube has generously created a whole Academy to teach you all the fundamentals. From content creation to analytics to brand deals, the YouTube Creator Academy is one of the most valuable free resources. Before you start paying for any course online or in person, review all the content in the Academy first to get yourself to the next level.

Many of the courses featured in YouTube Creator Academy are hosted by well-known YouTube creators, who have built a large following with their content. Some of the courses include: Make money on YouTube, Create great content, Copyright on YouTube, and many more.

3. Jump Cut: YouTube Influencer 101 Crash Course

Jump Cut is founded by Kong and Jesse, two YouTubers who have succeeded on the platform by mastering viral content. Jump Cut offers multiple paid courses, but the initial course is free. This course consists of 4 emails each one with a link to a video where Jesse, the instructor, walks you through 4 ideologies of creating compelling content that expands your reach and grows our channel.

If you are a YouTuber looking to push your content creation capabilities, this is a course you must try. Be warned, after you sign up, the emails and the video have an expiration date and will eventually become unavailable. This is designed to stop you from procrastinating. So this course is serious business.

4. Alison: Introduction to Digital Photography

The principles of good photography are very similar to videography. Understanding how to frame a shot, how a camera functions, and what each feature on the camera does will give you more confidence as you begin to make more videos and gain experience.

The course features 13 modules, teaching the history, technical elements, and file formats of photography. Following the modules, there is an assessment where you can test all that you have learned.

5. Hootsuite: Social Marketing Training

In this free social media course from Hootsuite, you will learn the benefits of spreading your message across multiple social media platforms and increasing the reach of your brand. All you need to do is sign up for a free account to access the material.

As you start making videos for YouTube, you will discover that one of the best ways of sharing them is on social media. The thing is creating content on YouTube is different from Facebook, Twitter, and other channels. Understanding the native content of each platform, the behavior of the audience, and how to best optimize and schedule content on other channels will ensure that you not only get views to your YouTube video but build a lasting fanbase.

6. Moz: SEO Training Course

At the start, one of the most effective ways for your videos to get discovered is through search. Moz, a search engine optimization (SEO) tool, compiled all their instructional videos together for this course, in order to teach you all the basics of how Google determines whether to show your content as number one in the search result page or bury it deep in the basement where it will never see the light of day.

Understanding the fundamentals of SEO will put you leaps and bounds ahead of other YouTubers who are merely creating content out of random ideas they pluck from their heads.

7. FutureLearn: The Secret Power of Brands

After you have found a comfortable niche for your YouTube channel to flourish in, it’s time to start thinking of your channel and your personality as a brand. What is a brand exactly? This free course from FutureLearn highlights some of the most fundamental aspects of branding and gives you a broad understanding of how to brand your channel and how good branding can make all the difference.

This free course gives you 8-weeks of free access, which includes articles, videos, peer reviews, and quizzes.

8. Leadpages: The Affiliate Marketing System

As you grow your audience and have earned some credibility in your field, you will think of ways of monetizing your content. One way of doing that is through affiliate marketing, where you attached a link to a retailer’s website such as Amazon, and should your viewer click on the link and make a purchase, you will get a commission. Sounds wonderfully easy, right? Easy it is not, but with the help of this course from Leadpages, a landing page builder, you will get some strategies and resources to build your affiliate marketing program that earns you a passive income.

Leadpages offers this course in video and audio format, in addition, there are 14 downloadable PDFs.

In this golden age of information, we can learn anything online. Sometimes we have to pay and other times we don’t. Have you discovered any free courses yourself? Share it with the community by leaving a comment below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Richard Bennett

Oct 26, 2023• Proven solutions

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There is a lot to learn after you start your YouTube channel and there are many places to get an education. Some places can cost you expensive tuition and other places can lead you to bad advice.

In this article, we highlighted 8 free online on-demand courses that you can take.

Content

• 1. How to Setup a Professional YouTube Channel
• 2. YouTube Creator Academy
• 3. YouTube Influencer 101
• 4. Introduction to Digital Photography
• 5. Social Media Training
• 6. SEO Training Course
• 7. The Secret Power of Brands
• 8. The Affiliate Marketing System

While we encourage you to continue learning and exploring your interests and passions, we feel that it’s all about getting your hands dirty and doing it yourself. These free courses will help you dip your toes into different aspects of YouTube so that you can make better videos, improve your content discovery, and grow your audience.

Creating YouTube Videos with Wondershare Filmora

As one of the best video editing software for YouTubers, Filmora allows you to create videos with templates and effects easily.

1. Amy Landino: How to Setup a Professional YouTube Channel

Amy Landino is a YouTuber, author, and keynote speaker. She is an expert on vlogging and video branding. In this course, she will guide you step-by-step in creating your YouTube channel that follows the best practices right out of the gate. Familiarize yourself with all that YouTube has to offer.

To access the video course, you will need to subscribe to her email newsletter or if you would like the guide without receiving future emails, you can send an email to meg@vlogboss.com .

2. YouTube Creator Academy

Once you’ve got your channel setup and you have a feel for YouTube, it’s time to expand your knowledge of the whole platform. YouTube has generously created a whole Academy to teach you all the fundamentals. From content creation to analytics to brand deals, the YouTube Creator Academy is one of the most valuable free resources. Before you start paying for any course online or in person, review all the content in the Academy first to get yourself to the next level.

Many of the courses featured in YouTube Creator Academy are hosted by well-known YouTube creators, who have built a large following with their content. Some of the courses include: Make money on YouTube, Create great content, Copyright on YouTube, and many more.

3. Jump Cut: YouTube Influencer 101 Crash Course

Jump Cut is founded by Kong and Jesse, two YouTubers who have succeeded on the platform by mastering viral content. Jump Cut offers multiple paid courses, but the initial course is free. This course consists of 4 emails each one with a link to a video where Jesse, the instructor, walks you through 4 ideologies of creating compelling content that expands your reach and grows our channel.

If you are a YouTuber looking to push your content creation capabilities, this is a course you must try. Be warned, after you sign up, the emails and the video have an expiration date and will eventually become unavailable. This is designed to stop you from procrastinating. So this course is serious business.

SwifDoo PDF Perpetual (2-PC) Free upgrade. No monthly fees ever.

4. Alison: Introduction to Digital Photography

The principles of good photography are very similar to videography. Understanding how to frame a shot, how a camera functions, and what each feature on the camera does will give you more confidence as you begin to make more videos and gain experience.

The course features 13 modules, teaching the history, technical elements, and file formats of photography. Following the modules, there is an assessment where you can test all that you have learned.

5. Hootsuite: Social Marketing Training

In this free social media course from Hootsuite, you will learn the benefits of spreading your message across multiple social media platforms and increasing the reach of your brand. All you need to do is sign up for a free account to access the material.

As you start making videos for YouTube, you will discover that one of the best ways of sharing them is on social media. The thing is creating content on YouTube is different from Facebook, Twitter, and other channels. Understanding the native content of each platform, the behavior of the audience, and how to best optimize and schedule content on other channels will ensure that you not only get views to your YouTube video but build a lasting fanbase.

6. Moz: SEO Training Course

At the start, one of the most effective ways for your videos to get discovered is through search. Moz, a search engine optimization (SEO) tool, compiled all their instructional videos together for this course, in order to teach you all the basics of how Google determines whether to show your content as number one in the search result page or bury it deep in the basement where it will never see the light of day.

Understanding the fundamentals of SEO will put you leaps and bounds ahead of other YouTubers who are merely creating content out of random ideas they pluck from their heads.

7. FutureLearn: The Secret Power of Brands

After you have found a comfortable niche for your YouTube channel to flourish in, it’s time to start thinking of your channel and your personality as a brand. What is a brand exactly? This free course from FutureLearn highlights some of the most fundamental aspects of branding and gives you a broad understanding of how to brand your channel and how good branding can make all the difference.

This free course gives you 8-weeks of free access, which includes articles, videos, peer reviews, and quizzes.

EmEditor Professional (Lifetime License, non-store app)

8. Leadpages: The Affiliate Marketing System

As you grow your audience and have earned some credibility in your field, you will think of ways of monetizing your content. One way of doing that is through affiliate marketing, where you attached a link to a retailer’s website such as Amazon, and should your viewer click on the link and make a purchase, you will get a commission. Sounds wonderfully easy, right? Easy it is not, but with the help of this course from Leadpages, a landing page builder, you will get some strategies and resources to build your affiliate marketing program that earns you a passive income.

Leadpages offers this course in video and audio format, in addition, there are 14 downloadable PDFs.

In this golden age of information, we can learn anything online. Sometimes we have to pay and other times we don’t. Have you discovered any free courses yourself? Share it with the community by leaving a comment below.

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