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"[Updated] Building a Brand Through YouTube A Strategic Guide"
Building a Brand Through YouTube: A Strategic Guide
How to Make YouTube Video
Richard Bennett
Mar 27, 2024• Proven solutions
Finding the audience for short videos you create, sharing your knowledge of publicizing the music you create has become a much simpler and cheaper process in the last fourteen years. ‘Everyone deserves a voice’ is one of the core values that motivates the founders of YouTube to continue developing the world’s largest video sharing platform. So if you are looking for your own voice, but you’re not really sure where to start, you’ve come to the right place, because in this article we are going to show you how to make attention-grabbing YouTube videos that are going to attract a huge audience.
- Preparation Stage for Making YouTube Video [4 Aspects You Should Consider]
- Production Stage: Recording a YouTube Video [5 Tips and Tricks]
- YouTube Video Postproduction Stage: Editing the Footage You Recorded
- Uploading Videos to Your YouTube Channel
- How to Make YouTube Videos from a Mac or PC Computer? [Step Guide]
Preparation Stage: Getting Ready to Make a YouTube Video
Achieving success on YouTube may only seem easy before you realize how much time and effort it takes to run a successful YouTube channel. Making a YouTube video isn’t much different than making any other type of short or feature film as you have to go through the same stages of the video production process. Everything, including creating YouTube videos starts with an idea, so let’s take a look at the steps you’ll need to take before you actually start recording your first YouTube video.
1. Start a YouTube Channel
The journey towards success begins with seemingly small and insignificant steps. Creating a YouTube channel is exactly that, a step, without which you won’t be able to become a YouTuber. All you have to do in order to create a channel on YouTube is sign in to the platform using your Google account and then head over to the Settings menu. Click on the Create a new channel option and then pick a name for your Brand channel . Dedicate some extra time to the process of selecting a name for the channel, because that is the first thing your potential followers are going to notice. The platform lets you start as many as fifty channels with one Gmail ID, and as your channels grow, you can add multiple managers to each channel you’ve started. Click on the Create button when you’re done and that’s it you’re now a proud owner of a YouTube channel.
We have summarized some tips and tricks for creating a YouTube channel account , hope that will help you to create a channel more easily.
2. Choose a Niche and Craft a Video Content Strategy
Devising a plan before you start producing content you are going to share on YouTube is going to give you a sense of direction, since there are so many different types of videos that can attract a large audience. Try to imagine your ideal YouTube follower, and then think about what they are interested in or how you can generate value for them through the content you post on your channel. Attempting to cover a broad spectrum of topics usually doesn’t produce the best results, so instead, you should focus on a specific subject and do your best to offer a unique perspective to your viewers on that subject. More importantly, you need to choose the themes for your videos that are relevant to the audience you would like to reach. Gaming, tutorials, beauty or comedy videos are just a few of the most popular genres of videos on YouTube, although which niche you’re going to pick ultimately depends on your personal interests and reasons why you chose to become a YouTuber in the first place.
Additionally, you should follow the hottest trends on the Internet so that you can find out which topics are drawing the most attention at the moment. Don’t let all these questions trouble you, simply choose a niche in which you feel the most comfortable in and start shooting. Keep a watchful eye on how your followers respond to the videos you share on your channel as time goes on and remain open to new ideas or collaborations.
3. Secure a Fresh Supply of YouTube Video Ideas
Defining your niche is just a beginning because you have to keep producing your videos at a steady pace. Most YouTube experts say that sharing new content at least once a week is necessary if you want to gather a large group of followers on your channel. Consequently, you’ll need a constant supply of ideas for new videos that cover topics your audience is interested in. A simple search on YouTube can help you discover the videos on the platform that have the most views. This should give you a pretty good idea which types of videos are the most popular at the moment and what viewers want to see the most.
Reading the comments section below a YouTube video can be a great way to discover new ideas since viewers often ask questions or search for advice on very specific aspects of the topic that particular video is covering. Moreover, YouTube isn’t the only destination on the Internet where you can find inspiration for your next video since there are countless groups and communities where you can come across interesting topics for your next video.
4. Get the Right Video and Audio Recording Equipment
The list of audio and video recording gear you’re going to need to create a YouTube video depends on the type of video you’re trying to make. Gamers who want to record gameplay and post it on their YouTube channel only need a screen capturing software or a capture card and a microphone. The list of equipment is a bit longer for YouTubers interested in the production of vlogs, comedy or review videos since they are going to need a camera or a Smartphone capable of recording videos at high resolutions, lighting equipment, tripods, steady cams, microphones. If you would like to learn more about the pieces of equipment you are going to need while recording a YouTube video, check our picks of the YouTube Video Shooting Equipment List .
Production Stage: Recording a YouTube Video
After you’ve successfully completed the preparation stage it is time to start getting ready for the next step of the process of making a YouTube video. However, you can’t just pick up a camera and start randomly shooting unrelated scenes, instead, you should follow the steps below that make the production of a video much less complicated.
1. Write a Script and Make a Shooting Schedule
Write down all of your ideas for your next video prior to shooting the first shot of that video. A script can be particularly useful if the video you’re planning on making involves a lot of narration since you’ll always know what to say next. Furthermore, you don’t have to record the entire video on the same day, and you have the freedom to plan when and where you are going to record each scene you want to include in the video.
2. Set a Scene
You control what the viewers of your YouTube video are going to see. That’s why you have to choose your shooting locations carefully and to hand-pick each prop that is going to be visible in the shot. Avoid shooting in messy rooms, because the items in the background are going to distract the viewer and reduce the quality of your videos.
3. Pick the Best Camera Positions
Once you know where and when you are going to shoot your video, you should start planning your shots. Most YouTube videos are recorded from a single camera position, but you can also experiment with different shot angles if it helps you to tell the story of the video. Don’t put the actors near direct sources of light like windows or lamps because if you do so you can easily end up ruining the shot.
4. Make Sure that You Have Enough Light in The Shot
Natural sources of light are often not enough to light a scene properly, because the amount of available light you’ll have at your disposal can change in a few minutes. That’s why nearly all YouTubers use lighting kits that enable them to control the amount of light in the shot at any moment.
5. Bonus: Making YouTube Videos Without a Camera
In case using video and audio recording equipment is a bit too technical for you, there is a simple alternative solution since you can capture all activities on your computer’s screen with software products such as Filmora or OBS Studio. This is an excellent option for gamers who want to record gameplay of their favorite video games or skilled educators that would like to share their knowledge and show others how to use a piece of software or perform any other computer-based task.
Besides screencasting, you can also assemble existing footage from old TV shows, movies or cartoons to make a YouTube video. You don’t have to worry about copyright infringements, as long as the footage you’re using is within the public domain. However, if you accidentally end up using footage without permission it is highly unlikely that anyone is going to file a lawsuit, but your video may be removed from your YouTube channel if someone reports that you’ve used footage without the permission from its owners.
Postproduction Stage: Editing the Footage You Recorded
Before you can share the video clips you recorded with a camera, Smartphone or a screencasting software, you should edit them first. Choosing video editing software isn’t always easy since there are so many different options that enable you to perform both basic and advanced video editing tasks. You can check our recommendations about some of the best video editing software for YouTube videos, in case you are still looking for a video editor that is best suited for the price range you’ve had in mind or your skill level. You should choose a video editing app that you feel the most comfortable using since you are going to spend a lot of time editing videos with it.
The video editing techniques you will utilize during the process of piecing together a YouTube video depend on a number of factors that range from the genre of the video to its visual style. However, trimming or cutting the footage, creating opening titles and end credits are among the most common video editing actions you will have to perform on each new project. Mastering these basic video editing techniques is essential for the success of your videos on YouTube since it will enable you to quickly trim a video clip by dragging one of its ends in an inward or outward direction or remove a portion of a clip you don’t want to feature in the final cut of the video from the timeline.
Hard cuts can at times disrupt the flow of a video, but you can easily fix this by adding a transition between two clips. What’s more, nearly all video editing software products on the market come bundled with rich visual and audio effects libraries that make the color grading or audio editing process much faster. Adding opening titles, lower thirds or any other image overlay can help you introduce the characters in the video to the audience, inform the audience about important aspects of the topic you’re covering or summarize the key points of the video.
Creating a soundtrack is also a vital step of the video editing process that largely influences the quality of the final video. That’s why the narration or the dialogues must be recorded professionally since even the slightest background noise can distract the viewer. Whether or not you are going to add music to a video, depends on the type of project you’re working on. Video editing software products like Filmora have their own royalty free music libraries that offer songs from Rock or Electronic and numerous other genres.
When you complete the video editing process, you should export the video to a folder on your hard drive or directly to your YouTube channel if the video editing app you’ve chosen provides that option. How long the rendering of a video is going to take depends on your computer’s processing power, video’s length, and the output resolution.
Adding/Uploading Videos to Your YouTube Channel
As we already noted you can either upload a video to YouTube directly from a video editing software or from a hard drive after the rendering process is completed. You can upload videos with 16:9 or 4:3 aspect ratios to your channel, and the platform support videos in resolutions up to 8K. The minimum length of a YouTube video is 33 seconds while a video’s maximum length cannot exceed the twelve-hour limit. The file’s size can’t be larger than 128GB while the frame rates can go as high as 60fps. If you need to edit the uploaded and published YouTube videos, you can check our tips about editing existing YouTube videos , and you can check out our guide about how to make money on YouTube if you would like to learn more about account monetization.
Read More to Get : How to Loop a YouTube Video >>
1. Optimize Your Content for YouTube Searches
Every bit of information you add to the video increases its visibility on the platform. Even the name of the file you’re uploading to your channel should contain a keyword, and once the upload is completed you should add a title, description, and metadata if you would like to increase the video’s visibility on the platform. It is vital to select your YouTube SEO strategy before you actually start adding new videos to your strategy. In case you’re not familiar with the concept of search engine optimization for YouTube, you can find everything you need to know aboutYouTube SEO in our guide.
2. Create Visually Captivating Thumbnails and End Screen Elements
A thumbnail is usually a snapshot of a frame from a video, you’ve created during the video editing process or any other still image that suggests what the video is about. A small thing like adding a thumbnail to a YouTube video can increase both the number of views and the number of likes that video is getting. In addition, YouTube’s video editor enables you to add end screens that last anywhere between five and twenty seconds to your videos, but keep in mind that the video must be at least 25 seconds long to have an end screen. There are a number of fully customizable templates available that can be uses to promote your upcoming videos or to invite viewers to subscribe to your channel.
Wanna making YouTube thumbnail yourself? Check some of the best YouTube thumbnail makers list.
3. Publish, Interact and Share
YouTube lets you keep your videos private until you are ready to make them public. Once you decide to make a video available to all YouTube users, you should share it on social media like Twitter, Facebook or Tumblr. Furthermore, embedding a YouTube video on your blog or website can drastically increase the number of views it’s getting. The YouTube Analytics tool is designed to help you track the metrics that indicate how well your video is performing. Don’t know which analytics tools should use? Check our picks of some useful YouTube Analytics Tools to learn how to analyze your video.
How to Make YouTube Videos from a Mac or PC Computer?
Even though you can use almost any video editing software to edit a YouTube video, we recommend trying a versatile video editing app like Filmora to edit videos on Windows PC and Mac which offers both basic and advanced video editing features. Creating a video in Filmora doesn’t require a developed set of video editing skills, since all of the tools and options the editor offers are remarkably easy to use.
When you are ready to start a new project you should simply launch the software, and once the new project loads, you should head over to the File menu and select the Project Settings option that lets you set the resolution, aspect ratio and the frame rate of the video. Proceed to import the footage into the project by selecting one of the available options in the Import drop-down menu or by simply dragging the media assets from a folder on your hard drive and dropping them to the Filmora’s Media Panel. In case you don’t have your own audio and video footage you can download videos, music, visual and audio effects from a stock footage website like Filmstock effects store . Filmora also offers screen casting features, so you can easily record gameplay, show viewers how to use a software or capture any other type of activity on your computer’s screen.
Add each media asset you want to include in the final cut of the video to the timeline and then proceed to remove all unwanted parts of the video and audio clips from the timeline using the Cut or Trim options. Filmora offers rich transitions and visual effects libraries you can use to make the cuts between shot smoother or enhance the colors in the video clips you’re editing. Furthermore, the editor lets you take snapshots of any frame in video clips you’ve placed on the timeline in a single click which can be quite useful if you want to create a thumbnail for your YouTube video. Creating the opening titles, end credits or adding different image overlays to a video is a straight forward process since you just have to select the option that fits the style of the video you’re creating and add it to the timeline. Once you’ve completed the video editing process, you can click on the Export button and decide if you want to export a video directly to your YouTube channel or to a destination on your hard drive.
New to Filmora? Check our beginner guide about How to Edit Videos in Filmora in details or check the quick video tutorial below to find out more details.
Conclusion
Becoming a successful YouTuber requires a lot of dedication and hard work, so if at first, you don’t succeed, you should be patient and persistent. In time, as your channel grows, you will be able to monetize your videos, but only if you keep producing new content at a steady pace. Each step of the YouTube creation process is equally important, and you should dedicate an equal amount of attention to recording high-quality footage, editing, and promotion of the content you share on your YouTube channel. Was this article helpful? Leave a comment below and share your thoughts and experiences with us.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Finding the audience for short videos you create, sharing your knowledge of publicizing the music you create has become a much simpler and cheaper process in the last fourteen years. ‘Everyone deserves a voice’ is one of the core values that motivates the founders of YouTube to continue developing the world’s largest video sharing platform. So if you are looking for your own voice, but you’re not really sure where to start, you’ve come to the right place, because in this article we are going to show you how to make attention-grabbing YouTube videos that are going to attract a huge audience.
- Preparation Stage for Making YouTube Video [4 Aspects You Should Consider]
- Production Stage: Recording a YouTube Video [5 Tips and Tricks]
- YouTube Video Postproduction Stage: Editing the Footage You Recorded
- Uploading Videos to Your YouTube Channel
- How to Make YouTube Videos from a Mac or PC Computer? [Step Guide]
Preparation Stage: Getting Ready to Make a YouTube Video
Achieving success on YouTube may only seem easy before you realize how much time and effort it takes to run a successful YouTube channel. Making a YouTube video isn’t much different than making any other type of short or feature film as you have to go through the same stages of the video production process. Everything, including creating YouTube videos starts with an idea, so let’s take a look at the steps you’ll need to take before you actually start recording your first YouTube video.
1. Start a YouTube Channel
The journey towards success begins with seemingly small and insignificant steps. Creating a YouTube channel is exactly that, a step, without which you won’t be able to become a YouTuber. All you have to do in order to create a channel on YouTube is sign in to the platform using your Google account and then head over to the Settings menu. Click on the Create a new channel option and then pick a name for your Brand channel . Dedicate some extra time to the process of selecting a name for the channel, because that is the first thing your potential followers are going to notice. The platform lets you start as many as fifty channels with one Gmail ID, and as your channels grow, you can add multiple managers to each channel you’ve started. Click on the Create button when you’re done and that’s it you’re now a proud owner of a YouTube channel.
We have summarized some tips and tricks for creating a YouTube channel account , hope that will help you to create a channel more easily.
2. Choose a Niche and Craft a Video Content Strategy
Devising a plan before you start producing content you are going to share on YouTube is going to give you a sense of direction, since there are so many different types of videos that can attract a large audience. Try to imagine your ideal YouTube follower, and then think about what they are interested in or how you can generate value for them through the content you post on your channel. Attempting to cover a broad spectrum of topics usually doesn’t produce the best results, so instead, you should focus on a specific subject and do your best to offer a unique perspective to your viewers on that subject. More importantly, you need to choose the themes for your videos that are relevant to the audience you would like to reach. Gaming, tutorials, beauty or comedy videos are just a few of the most popular genres of videos on YouTube, although which niche you’re going to pick ultimately depends on your personal interests and reasons why you chose to become a YouTuber in the first place.
Additionally, you should follow the hottest trends on the Internet so that you can find out which topics are drawing the most attention at the moment. Don’t let all these questions trouble you, simply choose a niche in which you feel the most comfortable in and start shooting. Keep a watchful eye on how your followers respond to the videos you share on your channel as time goes on and remain open to new ideas or collaborations.
3. Secure a Fresh Supply of YouTube Video Ideas
Defining your niche is just a beginning because you have to keep producing your videos at a steady pace. Most YouTube experts say that sharing new content at least once a week is necessary if you want to gather a large group of followers on your channel. Consequently, you’ll need a constant supply of ideas for new videos that cover topics your audience is interested in. A simple search on YouTube can help you discover the videos on the platform that have the most views. This should give you a pretty good idea which types of videos are the most popular at the moment and what viewers want to see the most.
Reading the comments section below a YouTube video can be a great way to discover new ideas since viewers often ask questions or search for advice on very specific aspects of the topic that particular video is covering. Moreover, YouTube isn’t the only destination on the Internet where you can find inspiration for your next video since there are countless groups and communities where you can come across interesting topics for your next video.
4. Get the Right Video and Audio Recording Equipment
The list of audio and video recording gear you’re going to need to create a YouTube video depends on the type of video you’re trying to make. Gamers who want to record gameplay and post it on their YouTube channel only need a screen capturing software or a capture card and a microphone. The list of equipment is a bit longer for YouTubers interested in the production of vlogs, comedy or review videos since they are going to need a camera or a Smartphone capable of recording videos at high resolutions, lighting equipment, tripods, steady cams, microphones. If you would like to learn more about the pieces of equipment you are going to need while recording a YouTube video, check our picks of the YouTube Video Shooting Equipment List .
Production Stage: Recording a YouTube Video
After you’ve successfully completed the preparation stage it is time to start getting ready for the next step of the process of making a YouTube video. However, you can’t just pick up a camera and start randomly shooting unrelated scenes, instead, you should follow the steps below that make the production of a video much less complicated.
1. Write a Script and Make a Shooting Schedule
Write down all of your ideas for your next video prior to shooting the first shot of that video. A script can be particularly useful if the video you’re planning on making involves a lot of narration since you’ll always know what to say next. Furthermore, you don’t have to record the entire video on the same day, and you have the freedom to plan when and where you are going to record each scene you want to include in the video.
2. Set a Scene
You control what the viewers of your YouTube video are going to see. That’s why you have to choose your shooting locations carefully and to hand-pick each prop that is going to be visible in the shot. Avoid shooting in messy rooms, because the items in the background are going to distract the viewer and reduce the quality of your videos.
3. Pick the Best Camera Positions
Once you know where and when you are going to shoot your video, you should start planning your shots. Most YouTube videos are recorded from a single camera position, but you can also experiment with different shot angles if it helps you to tell the story of the video. Don’t put the actors near direct sources of light like windows or lamps because if you do so you can easily end up ruining the shot.
4. Make Sure that You Have Enough Light in The Shot
Natural sources of light are often not enough to light a scene properly, because the amount of available light you’ll have at your disposal can change in a few minutes. That’s why nearly all YouTubers use lighting kits that enable them to control the amount of light in the shot at any moment.
5. Bonus: Making YouTube Videos Without a Camera
In case using video and audio recording equipment is a bit too technical for you, there is a simple alternative solution since you can capture all activities on your computer’s screen with software products such as Filmora or OBS Studio. This is an excellent option for gamers who want to record gameplay of their favorite video games or skilled educators that would like to share their knowledge and show others how to use a piece of software or perform any other computer-based task.
Besides screencasting, you can also assemble existing footage from old TV shows, movies or cartoons to make a YouTube video. You don’t have to worry about copyright infringements, as long as the footage you’re using is within the public domain. However, if you accidentally end up using footage without permission it is highly unlikely that anyone is going to file a lawsuit, but your video may be removed from your YouTube channel if someone reports that you’ve used footage without the permission from its owners.
Postproduction Stage: Editing the Footage You Recorded
Before you can share the video clips you recorded with a camera, Smartphone or a screencasting software, you should edit them first. Choosing video editing software isn’t always easy since there are so many different options that enable you to perform both basic and advanced video editing tasks. You can check our recommendations about some of the best video editing software for YouTube videos, in case you are still looking for a video editor that is best suited for the price range you’ve had in mind or your skill level. You should choose a video editing app that you feel the most comfortable using since you are going to spend a lot of time editing videos with it.
The video editing techniques you will utilize during the process of piecing together a YouTube video depend on a number of factors that range from the genre of the video to its visual style. However, trimming or cutting the footage, creating opening titles and end credits are among the most common video editing actions you will have to perform on each new project. Mastering these basic video editing techniques is essential for the success of your videos on YouTube since it will enable you to quickly trim a video clip by dragging one of its ends in an inward or outward direction or remove a portion of a clip you don’t want to feature in the final cut of the video from the timeline.
Hard cuts can at times disrupt the flow of a video, but you can easily fix this by adding a transition between two clips. What’s more, nearly all video editing software products on the market come bundled with rich visual and audio effects libraries that make the color grading or audio editing process much faster. Adding opening titles, lower thirds or any other image overlay can help you introduce the characters in the video to the audience, inform the audience about important aspects of the topic you’re covering or summarize the key points of the video.
Creating a soundtrack is also a vital step of the video editing process that largely influences the quality of the final video. That’s why the narration or the dialogues must be recorded professionally since even the slightest background noise can distract the viewer. Whether or not you are going to add music to a video, depends on the type of project you’re working on. Video editing software products like Filmora have their own royalty free music libraries that offer songs from Rock or Electronic and numerous other genres.
When you complete the video editing process, you should export the video to a folder on your hard drive or directly to your YouTube channel if the video editing app you’ve chosen provides that option. How long the rendering of a video is going to take depends on your computer’s processing power, video’s length, and the output resolution.
Adding/Uploading Videos to Your YouTube Channel
As we already noted you can either upload a video to YouTube directly from a video editing software or from a hard drive after the rendering process is completed. You can upload videos with 16:9 or 4:3 aspect ratios to your channel, and the platform support videos in resolutions up to 8K. The minimum length of a YouTube video is 33 seconds while a video’s maximum length cannot exceed the twelve-hour limit. The file’s size can’t be larger than 128GB while the frame rates can go as high as 60fps. If you need to edit the uploaded and published YouTube videos, you can check our tips about editing existing YouTube videos , and you can check out our guide about how to make money on YouTube if you would like to learn more about account monetization.
Read More to Get : How to Loop a YouTube Video >>
1. Optimize Your Content for YouTube Searches
Every bit of information you add to the video increases its visibility on the platform. Even the name of the file you’re uploading to your channel should contain a keyword, and once the upload is completed you should add a title, description, and metadata if you would like to increase the video’s visibility on the platform. It is vital to select your YouTube SEO strategy before you actually start adding new videos to your strategy. In case you’re not familiar with the concept of search engine optimization for YouTube, you can find everything you need to know aboutYouTube SEO in our guide.
2. Create Visually Captivating Thumbnails and End Screen Elements
A thumbnail is usually a snapshot of a frame from a video, you’ve created during the video editing process or any other still image that suggests what the video is about. A small thing like adding a thumbnail to a YouTube video can increase both the number of views and the number of likes that video is getting. In addition, YouTube’s video editor enables you to add end screens that last anywhere between five and twenty seconds to your videos, but keep in mind that the video must be at least 25 seconds long to have an end screen. There are a number of fully customizable templates available that can be uses to promote your upcoming videos or to invite viewers to subscribe to your channel.
Wanna making YouTube thumbnail yourself? Check some of the best YouTube thumbnail makers list.
3. Publish, Interact and Share
YouTube lets you keep your videos private until you are ready to make them public. Once you decide to make a video available to all YouTube users, you should share it on social media like Twitter, Facebook or Tumblr. Furthermore, embedding a YouTube video on your blog or website can drastically increase the number of views it’s getting. The YouTube Analytics tool is designed to help you track the metrics that indicate how well your video is performing. Don’t know which analytics tools should use? Check our picks of some useful YouTube Analytics Tools to learn how to analyze your video.
How to Make YouTube Videos from a Mac or PC Computer?
Even though you can use almost any video editing software to edit a YouTube video, we recommend trying a versatile video editing app like Filmora to edit videos on Windows PC and Mac which offers both basic and advanced video editing features. Creating a video in Filmora doesn’t require a developed set of video editing skills, since all of the tools and options the editor offers are remarkably easy to use.
When you are ready to start a new project you should simply launch the software, and once the new project loads, you should head over to the File menu and select the Project Settings option that lets you set the resolution, aspect ratio and the frame rate of the video. Proceed to import the footage into the project by selecting one of the available options in the Import drop-down menu or by simply dragging the media assets from a folder on your hard drive and dropping them to the Filmora’s Media Panel. In case you don’t have your own audio and video footage you can download videos, music, visual and audio effects from a stock footage website like Filmstock effects store . Filmora also offers screen casting features, so you can easily record gameplay, show viewers how to use a software or capture any other type of activity on your computer’s screen.
Add each media asset you want to include in the final cut of the video to the timeline and then proceed to remove all unwanted parts of the video and audio clips from the timeline using the Cut or Trim options. Filmora offers rich transitions and visual effects libraries you can use to make the cuts between shot smoother or enhance the colors in the video clips you’re editing. Furthermore, the editor lets you take snapshots of any frame in video clips you’ve placed on the timeline in a single click which can be quite useful if you want to create a thumbnail for your YouTube video. Creating the opening titles, end credits or adding different image overlays to a video is a straight forward process since you just have to select the option that fits the style of the video you’re creating and add it to the timeline. Once you’ve completed the video editing process, you can click on the Export button and decide if you want to export a video directly to your YouTube channel or to a destination on your hard drive.
New to Filmora? Check our beginner guide about How to Edit Videos in Filmora in details or check the quick video tutorial below to find out more details.
Conclusion
Becoming a successful YouTuber requires a lot of dedication and hard work, so if at first, you don’t succeed, you should be patient and persistent. In time, as your channel grows, you will be able to monetize your videos, but only if you keep producing new content at a steady pace. Each step of the YouTube creation process is equally important, and you should dedicate an equal amount of attention to recording high-quality footage, editing, and promotion of the content you share on your YouTube channel. Was this article helpful? Leave a comment below and share your thoughts and experiences with us.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Finding the audience for short videos you create, sharing your knowledge of publicizing the music you create has become a much simpler and cheaper process in the last fourteen years. ‘Everyone deserves a voice’ is one of the core values that motivates the founders of YouTube to continue developing the world’s largest video sharing platform. So if you are looking for your own voice, but you’re not really sure where to start, you’ve come to the right place, because in this article we are going to show you how to make attention-grabbing YouTube videos that are going to attract a huge audience.
- Preparation Stage for Making YouTube Video [4 Aspects You Should Consider]
- Production Stage: Recording a YouTube Video [5 Tips and Tricks]
- YouTube Video Postproduction Stage: Editing the Footage You Recorded
- Uploading Videos to Your YouTube Channel
- How to Make YouTube Videos from a Mac or PC Computer? [Step Guide]
Preparation Stage: Getting Ready to Make a YouTube Video
Achieving success on YouTube may only seem easy before you realize how much time and effort it takes to run a successful YouTube channel. Making a YouTube video isn’t much different than making any other type of short or feature film as you have to go through the same stages of the video production process. Everything, including creating YouTube videos starts with an idea, so let’s take a look at the steps you’ll need to take before you actually start recording your first YouTube video.
1. Start a YouTube Channel
The journey towards success begins with seemingly small and insignificant steps. Creating a YouTube channel is exactly that, a step, without which you won’t be able to become a YouTuber. All you have to do in order to create a channel on YouTube is sign in to the platform using your Google account and then head over to the Settings menu. Click on the Create a new channel option and then pick a name for your Brand channel . Dedicate some extra time to the process of selecting a name for the channel, because that is the first thing your potential followers are going to notice. The platform lets you start as many as fifty channels with one Gmail ID, and as your channels grow, you can add multiple managers to each channel you’ve started. Click on the Create button when you’re done and that’s it you’re now a proud owner of a YouTube channel.
We have summarized some tips and tricks for creating a YouTube channel account , hope that will help you to create a channel more easily.
2. Choose a Niche and Craft a Video Content Strategy
Devising a plan before you start producing content you are going to share on YouTube is going to give you a sense of direction, since there are so many different types of videos that can attract a large audience. Try to imagine your ideal YouTube follower, and then think about what they are interested in or how you can generate value for them through the content you post on your channel. Attempting to cover a broad spectrum of topics usually doesn’t produce the best results, so instead, you should focus on a specific subject and do your best to offer a unique perspective to your viewers on that subject. More importantly, you need to choose the themes for your videos that are relevant to the audience you would like to reach. Gaming, tutorials, beauty or comedy videos are just a few of the most popular genres of videos on YouTube, although which niche you’re going to pick ultimately depends on your personal interests and reasons why you chose to become a YouTuber in the first place.
Additionally, you should follow the hottest trends on the Internet so that you can find out which topics are drawing the most attention at the moment. Don’t let all these questions trouble you, simply choose a niche in which you feel the most comfortable in and start shooting. Keep a watchful eye on how your followers respond to the videos you share on your channel as time goes on and remain open to new ideas or collaborations.
3. Secure a Fresh Supply of YouTube Video Ideas
Defining your niche is just a beginning because you have to keep producing your videos at a steady pace. Most YouTube experts say that sharing new content at least once a week is necessary if you want to gather a large group of followers on your channel. Consequently, you’ll need a constant supply of ideas for new videos that cover topics your audience is interested in. A simple search on YouTube can help you discover the videos on the platform that have the most views. This should give you a pretty good idea which types of videos are the most popular at the moment and what viewers want to see the most.
Reading the comments section below a YouTube video can be a great way to discover new ideas since viewers often ask questions or search for advice on very specific aspects of the topic that particular video is covering. Moreover, YouTube isn’t the only destination on the Internet where you can find inspiration for your next video since there are countless groups and communities where you can come across interesting topics for your next video.
4. Get the Right Video and Audio Recording Equipment
The list of audio and video recording gear you’re going to need to create a YouTube video depends on the type of video you’re trying to make. Gamers who want to record gameplay and post it on their YouTube channel only need a screen capturing software or a capture card and a microphone. The list of equipment is a bit longer for YouTubers interested in the production of vlogs, comedy or review videos since they are going to need a camera or a Smartphone capable of recording videos at high resolutions, lighting equipment, tripods, steady cams, microphones. If you would like to learn more about the pieces of equipment you are going to need while recording a YouTube video, check our picks of the YouTube Video Shooting Equipment List .
Production Stage: Recording a YouTube Video
After you’ve successfully completed the preparation stage it is time to start getting ready for the next step of the process of making a YouTube video. However, you can’t just pick up a camera and start randomly shooting unrelated scenes, instead, you should follow the steps below that make the production of a video much less complicated.
1. Write a Script and Make a Shooting Schedule
Write down all of your ideas for your next video prior to shooting the first shot of that video. A script can be particularly useful if the video you’re planning on making involves a lot of narration since you’ll always know what to say next. Furthermore, you don’t have to record the entire video on the same day, and you have the freedom to plan when and where you are going to record each scene you want to include in the video.
2. Set a Scene
You control what the viewers of your YouTube video are going to see. That’s why you have to choose your shooting locations carefully and to hand-pick each prop that is going to be visible in the shot. Avoid shooting in messy rooms, because the items in the background are going to distract the viewer and reduce the quality of your videos.
3. Pick the Best Camera Positions
Once you know where and when you are going to shoot your video, you should start planning your shots. Most YouTube videos are recorded from a single camera position, but you can also experiment with different shot angles if it helps you to tell the story of the video. Don’t put the actors near direct sources of light like windows or lamps because if you do so you can easily end up ruining the shot.
4. Make Sure that You Have Enough Light in The Shot
Natural sources of light are often not enough to light a scene properly, because the amount of available light you’ll have at your disposal can change in a few minutes. That’s why nearly all YouTubers use lighting kits that enable them to control the amount of light in the shot at any moment.
5. Bonus: Making YouTube Videos Without a Camera
In case using video and audio recording equipment is a bit too technical for you, there is a simple alternative solution since you can capture all activities on your computer’s screen with software products such as Filmora or OBS Studio. This is an excellent option for gamers who want to record gameplay of their favorite video games or skilled educators that would like to share their knowledge and show others how to use a piece of software or perform any other computer-based task.
Besides screencasting, you can also assemble existing footage from old TV shows, movies or cartoons to make a YouTube video. You don’t have to worry about copyright infringements, as long as the footage you’re using is within the public domain. However, if you accidentally end up using footage without permission it is highly unlikely that anyone is going to file a lawsuit, but your video may be removed from your YouTube channel if someone reports that you’ve used footage without the permission from its owners.
Postproduction Stage: Editing the Footage You Recorded
Before you can share the video clips you recorded with a camera, Smartphone or a screencasting software, you should edit them first. Choosing video editing software isn’t always easy since there are so many different options that enable you to perform both basic and advanced video editing tasks. You can check our recommendations about some of the best video editing software for YouTube videos, in case you are still looking for a video editor that is best suited for the price range you’ve had in mind or your skill level. You should choose a video editing app that you feel the most comfortable using since you are going to spend a lot of time editing videos with it.
The video editing techniques you will utilize during the process of piecing together a YouTube video depend on a number of factors that range from the genre of the video to its visual style. However, trimming or cutting the footage, creating opening titles and end credits are among the most common video editing actions you will have to perform on each new project. Mastering these basic video editing techniques is essential for the success of your videos on YouTube since it will enable you to quickly trim a video clip by dragging one of its ends in an inward or outward direction or remove a portion of a clip you don’t want to feature in the final cut of the video from the timeline.
Hard cuts can at times disrupt the flow of a video, but you can easily fix this by adding a transition between two clips. What’s more, nearly all video editing software products on the market come bundled with rich visual and audio effects libraries that make the color grading or audio editing process much faster. Adding opening titles, lower thirds or any other image overlay can help you introduce the characters in the video to the audience, inform the audience about important aspects of the topic you’re covering or summarize the key points of the video.
Creating a soundtrack is also a vital step of the video editing process that largely influences the quality of the final video. That’s why the narration or the dialogues must be recorded professionally since even the slightest background noise can distract the viewer. Whether or not you are going to add music to a video, depends on the type of project you’re working on. Video editing software products like Filmora have their own royalty free music libraries that offer songs from Rock or Electronic and numerous other genres.
When you complete the video editing process, you should export the video to a folder on your hard drive or directly to your YouTube channel if the video editing app you’ve chosen provides that option. How long the rendering of a video is going to take depends on your computer’s processing power, video’s length, and the output resolution.
Adding/Uploading Videos to Your YouTube Channel
As we already noted you can either upload a video to YouTube directly from a video editing software or from a hard drive after the rendering process is completed. You can upload videos with 16:9 or 4:3 aspect ratios to your channel, and the platform support videos in resolutions up to 8K. The minimum length of a YouTube video is 33 seconds while a video’s maximum length cannot exceed the twelve-hour limit. The file’s size can’t be larger than 128GB while the frame rates can go as high as 60fps. If you need to edit the uploaded and published YouTube videos, you can check our tips about editing existing YouTube videos , and you can check out our guide about how to make money on YouTube if you would like to learn more about account monetization.
Read More to Get : How to Loop a YouTube Video >>
1. Optimize Your Content for YouTube Searches
Every bit of information you add to the video increases its visibility on the platform. Even the name of the file you’re uploading to your channel should contain a keyword, and once the upload is completed you should add a title, description, and metadata if you would like to increase the video’s visibility on the platform. It is vital to select your YouTube SEO strategy before you actually start adding new videos to your strategy. In case you’re not familiar with the concept of search engine optimization for YouTube, you can find everything you need to know aboutYouTube SEO in our guide.
2. Create Visually Captivating Thumbnails and End Screen Elements
A thumbnail is usually a snapshot of a frame from a video, you’ve created during the video editing process or any other still image that suggests what the video is about. A small thing like adding a thumbnail to a YouTube video can increase both the number of views and the number of likes that video is getting. In addition, YouTube’s video editor enables you to add end screens that last anywhere between five and twenty seconds to your videos, but keep in mind that the video must be at least 25 seconds long to have an end screen. There are a number of fully customizable templates available that can be uses to promote your upcoming videos or to invite viewers to subscribe to your channel.
Wanna making YouTube thumbnail yourself? Check some of the best YouTube thumbnail makers list.
3. Publish, Interact and Share
YouTube lets you keep your videos private until you are ready to make them public. Once you decide to make a video available to all YouTube users, you should share it on social media like Twitter, Facebook or Tumblr. Furthermore, embedding a YouTube video on your blog or website can drastically increase the number of views it’s getting. The YouTube Analytics tool is designed to help you track the metrics that indicate how well your video is performing. Don’t know which analytics tools should use? Check our picks of some useful YouTube Analytics Tools to learn how to analyze your video.
How to Make YouTube Videos from a Mac or PC Computer?
Even though you can use almost any video editing software to edit a YouTube video, we recommend trying a versatile video editing app like Filmora to edit videos on Windows PC and Mac which offers both basic and advanced video editing features. Creating a video in Filmora doesn’t require a developed set of video editing skills, since all of the tools and options the editor offers are remarkably easy to use.
When you are ready to start a new project you should simply launch the software, and once the new project loads, you should head over to the File menu and select the Project Settings option that lets you set the resolution, aspect ratio and the frame rate of the video. Proceed to import the footage into the project by selecting one of the available options in the Import drop-down menu or by simply dragging the media assets from a folder on your hard drive and dropping them to the Filmora’s Media Panel. In case you don’t have your own audio and video footage you can download videos, music, visual and audio effects from a stock footage website like Filmstock effects store . Filmora also offers screen casting features, so you can easily record gameplay, show viewers how to use a software or capture any other type of activity on your computer’s screen.
Add each media asset you want to include in the final cut of the video to the timeline and then proceed to remove all unwanted parts of the video and audio clips from the timeline using the Cut or Trim options. Filmora offers rich transitions and visual effects libraries you can use to make the cuts between shot smoother or enhance the colors in the video clips you’re editing. Furthermore, the editor lets you take snapshots of any frame in video clips you’ve placed on the timeline in a single click which can be quite useful if you want to create a thumbnail for your YouTube video. Creating the opening titles, end credits or adding different image overlays to a video is a straight forward process since you just have to select the option that fits the style of the video you’re creating and add it to the timeline. Once you’ve completed the video editing process, you can click on the Export button and decide if you want to export a video directly to your YouTube channel or to a destination on your hard drive.
New to Filmora? Check our beginner guide about How to Edit Videos in Filmora in details or check the quick video tutorial below to find out more details.
Conclusion
Becoming a successful YouTuber requires a lot of dedication and hard work, so if at first, you don’t succeed, you should be patient and persistent. In time, as your channel grows, you will be able to monetize your videos, but only if you keep producing new content at a steady pace. Each step of the YouTube creation process is equally important, and you should dedicate an equal amount of attention to recording high-quality footage, editing, and promotion of the content you share on your YouTube channel. Was this article helpful? Leave a comment below and share your thoughts and experiences with us.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Finding the audience for short videos you create, sharing your knowledge of publicizing the music you create has become a much simpler and cheaper process in the last fourteen years. ‘Everyone deserves a voice’ is one of the core values that motivates the founders of YouTube to continue developing the world’s largest video sharing platform. So if you are looking for your own voice, but you’re not really sure where to start, you’ve come to the right place, because in this article we are going to show you how to make attention-grabbing YouTube videos that are going to attract a huge audience.
- Preparation Stage for Making YouTube Video [4 Aspects You Should Consider]
- Production Stage: Recording a YouTube Video [5 Tips and Tricks]
- YouTube Video Postproduction Stage: Editing the Footage You Recorded
- Uploading Videos to Your YouTube Channel
- How to Make YouTube Videos from a Mac or PC Computer? [Step Guide]
Preparation Stage: Getting Ready to Make a YouTube Video
Achieving success on YouTube may only seem easy before you realize how much time and effort it takes to run a successful YouTube channel. Making a YouTube video isn’t much different than making any other type of short or feature film as you have to go through the same stages of the video production process. Everything, including creating YouTube videos starts with an idea, so let’s take a look at the steps you’ll need to take before you actually start recording your first YouTube video.
1. Start a YouTube Channel
The journey towards success begins with seemingly small and insignificant steps. Creating a YouTube channel is exactly that, a step, without which you won’t be able to become a YouTuber. All you have to do in order to create a channel on YouTube is sign in to the platform using your Google account and then head over to the Settings menu. Click on the Create a new channel option and then pick a name for your Brand channel . Dedicate some extra time to the process of selecting a name for the channel, because that is the first thing your potential followers are going to notice. The platform lets you start as many as fifty channels with one Gmail ID, and as your channels grow, you can add multiple managers to each channel you’ve started. Click on the Create button when you’re done and that’s it you’re now a proud owner of a YouTube channel.
We have summarized some tips and tricks for creating a YouTube channel account , hope that will help you to create a channel more easily.
2. Choose a Niche and Craft a Video Content Strategy
Devising a plan before you start producing content you are going to share on YouTube is going to give you a sense of direction, since there are so many different types of videos that can attract a large audience. Try to imagine your ideal YouTube follower, and then think about what they are interested in or how you can generate value for them through the content you post on your channel. Attempting to cover a broad spectrum of topics usually doesn’t produce the best results, so instead, you should focus on a specific subject and do your best to offer a unique perspective to your viewers on that subject. More importantly, you need to choose the themes for your videos that are relevant to the audience you would like to reach. Gaming, tutorials, beauty or comedy videos are just a few of the most popular genres of videos on YouTube, although which niche you’re going to pick ultimately depends on your personal interests and reasons why you chose to become a YouTuber in the first place.
Additionally, you should follow the hottest trends on the Internet so that you can find out which topics are drawing the most attention at the moment. Don’t let all these questions trouble you, simply choose a niche in which you feel the most comfortable in and start shooting. Keep a watchful eye on how your followers respond to the videos you share on your channel as time goes on and remain open to new ideas or collaborations.
3. Secure a Fresh Supply of YouTube Video Ideas
Defining your niche is just a beginning because you have to keep producing your videos at a steady pace. Most YouTube experts say that sharing new content at least once a week is necessary if you want to gather a large group of followers on your channel. Consequently, you’ll need a constant supply of ideas for new videos that cover topics your audience is interested in. A simple search on YouTube can help you discover the videos on the platform that have the most views. This should give you a pretty good idea which types of videos are the most popular at the moment and what viewers want to see the most.
Reading the comments section below a YouTube video can be a great way to discover new ideas since viewers often ask questions or search for advice on very specific aspects of the topic that particular video is covering. Moreover, YouTube isn’t the only destination on the Internet where you can find inspiration for your next video since there are countless groups and communities where you can come across interesting topics for your next video.
4. Get the Right Video and Audio Recording Equipment
The list of audio and video recording gear you’re going to need to create a YouTube video depends on the type of video you’re trying to make. Gamers who want to record gameplay and post it on their YouTube channel only need a screen capturing software or a capture card and a microphone. The list of equipment is a bit longer for YouTubers interested in the production of vlogs, comedy or review videos since they are going to need a camera or a Smartphone capable of recording videos at high resolutions, lighting equipment, tripods, steady cams, microphones. If you would like to learn more about the pieces of equipment you are going to need while recording a YouTube video, check our picks of the YouTube Video Shooting Equipment List .
Production Stage: Recording a YouTube Video
After you’ve successfully completed the preparation stage it is time to start getting ready for the next step of the process of making a YouTube video. However, you can’t just pick up a camera and start randomly shooting unrelated scenes, instead, you should follow the steps below that make the production of a video much less complicated.
1. Write a Script and Make a Shooting Schedule
Write down all of your ideas for your next video prior to shooting the first shot of that video. A script can be particularly useful if the video you’re planning on making involves a lot of narration since you’ll always know what to say next. Furthermore, you don’t have to record the entire video on the same day, and you have the freedom to plan when and where you are going to record each scene you want to include in the video.
2. Set a Scene
You control what the viewers of your YouTube video are going to see. That’s why you have to choose your shooting locations carefully and to hand-pick each prop that is going to be visible in the shot. Avoid shooting in messy rooms, because the items in the background are going to distract the viewer and reduce the quality of your videos.
3. Pick the Best Camera Positions
Once you know where and when you are going to shoot your video, you should start planning your shots. Most YouTube videos are recorded from a single camera position, but you can also experiment with different shot angles if it helps you to tell the story of the video. Don’t put the actors near direct sources of light like windows or lamps because if you do so you can easily end up ruining the shot.
4. Make Sure that You Have Enough Light in The Shot
Natural sources of light are often not enough to light a scene properly, because the amount of available light you’ll have at your disposal can change in a few minutes. That’s why nearly all YouTubers use lighting kits that enable them to control the amount of light in the shot at any moment.
5. Bonus: Making YouTube Videos Without a Camera
In case using video and audio recording equipment is a bit too technical for you, there is a simple alternative solution since you can capture all activities on your computer’s screen with software products such as Filmora or OBS Studio. This is an excellent option for gamers who want to record gameplay of their favorite video games or skilled educators that would like to share their knowledge and show others how to use a piece of software or perform any other computer-based task.
Besides screencasting, you can also assemble existing footage from old TV shows, movies or cartoons to make a YouTube video. You don’t have to worry about copyright infringements, as long as the footage you’re using is within the public domain. However, if you accidentally end up using footage without permission it is highly unlikely that anyone is going to file a lawsuit, but your video may be removed from your YouTube channel if someone reports that you’ve used footage without the permission from its owners.
Postproduction Stage: Editing the Footage You Recorded
Before you can share the video clips you recorded with a camera, Smartphone or a screencasting software, you should edit them first. Choosing video editing software isn’t always easy since there are so many different options that enable you to perform both basic and advanced video editing tasks. You can check our recommendations about some of the best video editing software for YouTube videos, in case you are still looking for a video editor that is best suited for the price range you’ve had in mind or your skill level. You should choose a video editing app that you feel the most comfortable using since you are going to spend a lot of time editing videos with it.
The video editing techniques you will utilize during the process of piecing together a YouTube video depend on a number of factors that range from the genre of the video to its visual style. However, trimming or cutting the footage, creating opening titles and end credits are among the most common video editing actions you will have to perform on each new project. Mastering these basic video editing techniques is essential for the success of your videos on YouTube since it will enable you to quickly trim a video clip by dragging one of its ends in an inward or outward direction or remove a portion of a clip you don’t want to feature in the final cut of the video from the timeline.
Hard cuts can at times disrupt the flow of a video, but you can easily fix this by adding a transition between two clips. What’s more, nearly all video editing software products on the market come bundled with rich visual and audio effects libraries that make the color grading or audio editing process much faster. Adding opening titles, lower thirds or any other image overlay can help you introduce the characters in the video to the audience, inform the audience about important aspects of the topic you’re covering or summarize the key points of the video.
Creating a soundtrack is also a vital step of the video editing process that largely influences the quality of the final video. That’s why the narration or the dialogues must be recorded professionally since even the slightest background noise can distract the viewer. Whether or not you are going to add music to a video, depends on the type of project you’re working on. Video editing software products like Filmora have their own royalty free music libraries that offer songs from Rock or Electronic and numerous other genres.
When you complete the video editing process, you should export the video to a folder on your hard drive or directly to your YouTube channel if the video editing app you’ve chosen provides that option. How long the rendering of a video is going to take depends on your computer’s processing power, video’s length, and the output resolution.
Adding/Uploading Videos to Your YouTube Channel
As we already noted you can either upload a video to YouTube directly from a video editing software or from a hard drive after the rendering process is completed. You can upload videos with 16:9 or 4:3 aspect ratios to your channel, and the platform support videos in resolutions up to 8K. The minimum length of a YouTube video is 33 seconds while a video’s maximum length cannot exceed the twelve-hour limit. The file’s size can’t be larger than 128GB while the frame rates can go as high as 60fps. If you need to edit the uploaded and published YouTube videos, you can check our tips about editing existing YouTube videos , and you can check out our guide about how to make money on YouTube if you would like to learn more about account monetization.
Read More to Get : How to Loop a YouTube Video >>
1. Optimize Your Content for YouTube Searches
Every bit of information you add to the video increases its visibility on the platform. Even the name of the file you’re uploading to your channel should contain a keyword, and once the upload is completed you should add a title, description, and metadata if you would like to increase the video’s visibility on the platform. It is vital to select your YouTube SEO strategy before you actually start adding new videos to your strategy. In case you’re not familiar with the concept of search engine optimization for YouTube, you can find everything you need to know aboutYouTube SEO in our guide.
2. Create Visually Captivating Thumbnails and End Screen Elements
A thumbnail is usually a snapshot of a frame from a video, you’ve created during the video editing process or any other still image that suggests what the video is about. A small thing like adding a thumbnail to a YouTube video can increase both the number of views and the number of likes that video is getting. In addition, YouTube’s video editor enables you to add end screens that last anywhere between five and twenty seconds to your videos, but keep in mind that the video must be at least 25 seconds long to have an end screen. There are a number of fully customizable templates available that can be uses to promote your upcoming videos or to invite viewers to subscribe to your channel.
Wanna making YouTube thumbnail yourself? Check some of the best YouTube thumbnail makers list.
3. Publish, Interact and Share
YouTube lets you keep your videos private until you are ready to make them public. Once you decide to make a video available to all YouTube users, you should share it on social media like Twitter, Facebook or Tumblr. Furthermore, embedding a YouTube video on your blog or website can drastically increase the number of views it’s getting. The YouTube Analytics tool is designed to help you track the metrics that indicate how well your video is performing. Don’t know which analytics tools should use? Check our picks of some useful YouTube Analytics Tools to learn how to analyze your video.
How to Make YouTube Videos from a Mac or PC Computer?
Even though you can use almost any video editing software to edit a YouTube video, we recommend trying a versatile video editing app like Filmora to edit videos on Windows PC and Mac which offers both basic and advanced video editing features. Creating a video in Filmora doesn’t require a developed set of video editing skills, since all of the tools and options the editor offers are remarkably easy to use.
When you are ready to start a new project you should simply launch the software, and once the new project loads, you should head over to the File menu and select the Project Settings option that lets you set the resolution, aspect ratio and the frame rate of the video. Proceed to import the footage into the project by selecting one of the available options in the Import drop-down menu or by simply dragging the media assets from a folder on your hard drive and dropping them to the Filmora’s Media Panel. In case you don’t have your own audio and video footage you can download videos, music, visual and audio effects from a stock footage website like Filmstock effects store . Filmora also offers screen casting features, so you can easily record gameplay, show viewers how to use a software or capture any other type of activity on your computer’s screen.
Add each media asset you want to include in the final cut of the video to the timeline and then proceed to remove all unwanted parts of the video and audio clips from the timeline using the Cut or Trim options. Filmora offers rich transitions and visual effects libraries you can use to make the cuts between shot smoother or enhance the colors in the video clips you’re editing. Furthermore, the editor lets you take snapshots of any frame in video clips you’ve placed on the timeline in a single click which can be quite useful if you want to create a thumbnail for your YouTube video. Creating the opening titles, end credits or adding different image overlays to a video is a straight forward process since you just have to select the option that fits the style of the video you’re creating and add it to the timeline. Once you’ve completed the video editing process, you can click on the Export button and decide if you want to export a video directly to your YouTube channel or to a destination on your hard drive.
New to Filmora? Check our beginner guide about How to Edit Videos in Filmora in details or check the quick video tutorial below to find out more details.
Conclusion
Becoming a successful YouTuber requires a lot of dedication and hard work, so if at first, you don’t succeed, you should be patient and persistent. In time, as your channel grows, you will be able to monetize your videos, but only if you keep producing new content at a steady pace. Each step of the YouTube creation process is equally important, and you should dedicate an equal amount of attention to recording high-quality footage, editing, and promotion of the content you share on your YouTube channel. Was this article helpful? Leave a comment below and share your thoughts and experiences with us.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Navigating the World of YouTube Music Shorts
Create High Quality YouTube Video - Wondershare Filmora
An easy and powerful YouTube video editor
Numerous video and audio effects to choose from
Detailed tutorials provided by the official channel
The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.
In this article
02 Which role does music play in YouTube Shorts?
03 YouTube Shorts Music - Things You Need to Know
What are YouTube Shorts?
YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.
YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.
Which role does music play in YouTube Shorts?
Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.
- Generates important emotions
Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.
- Music is memorable
If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .
- Music represents who you are
You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.
- For effective message
Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.
YouTube Shorts Music - Things You Need to Know
1. How to add music to your YouTube Shorts video?
As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.
Step 1. First, select the Shorts video that you want to add music to.
Step 2. Then click on the “YouTube Shorts creator camera” tool.
Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.
Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.
Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.
2. The sources of music for YouTube Shorts?
You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.
YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.
Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.
SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.
Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.
3. How to extend music on YouTube Shorts?
Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.
4. Can I use my own audio in YouTube Shorts?
Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.
Key Features of Filmora
- Edit and export your videos at a high resolution of up to 4K
- Use it to add animated messages from the titles and text library
- Easily adjust the audio of each music track on your timeline
- Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos
How to add a music track to your video with Filmora
1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.
2. From the aspect ratio, select “9:16” portrait.
3. Then set the resolution according to your preference.
4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.
5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.
6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.
7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.
8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.
9. Click on the “+” icon to add the music to your video.
10. You’ll then have the song onto your project.
For Win 7 or later (64-bit)
For macOS 10.12 or later
5. Do artists earn royalties from Shorts?
Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.
6. What to post on YouTube Shorts?
You can post several videos to YouTube Shorts which include:
- Tutorials: teach your viewers via YouTube Shorts.
- Confessional videos: This is when you speak to your viewers about what you are passionate about.
- Entertainment videos: You can also entertain your viewers with funny videos.
7. Can I promote my music on YouTube Shorts?
YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.
Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.
Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.
Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.
Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.
8. How are YouTube Shorts different from other short-form videos?
YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.
Conclusion
You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.
The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.
In this article
02 Which role does music play in YouTube Shorts?
03 YouTube Shorts Music - Things You Need to Know
What are YouTube Shorts?
YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.
YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.
Which role does music play in YouTube Shorts?
Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.
- Generates important emotions
Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.
- Music is memorable
If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .
- Music represents who you are
You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.
- For effective message
Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.
YouTube Shorts Music - Things You Need to Know
1. How to add music to your YouTube Shorts video?
As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.
Step 1. First, select the Shorts video that you want to add music to.
Step 2. Then click on the “YouTube Shorts creator camera” tool.
Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.
Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.
Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.
2. The sources of music for YouTube Shorts?
You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.
YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.
Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.
SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.
Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.
3. How to extend music on YouTube Shorts?
Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.
4. Can I use my own audio in YouTube Shorts?
Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.
Key Features of Filmora
- Edit and export your videos at a high resolution of up to 4K
- Use it to add animated messages from the titles and text library
- Easily adjust the audio of each music track on your timeline
- Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos
How to add a music track to your video with Filmora
1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.
2. From the aspect ratio, select “9:16” portrait.
3. Then set the resolution according to your preference.
4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.
5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.
6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.
7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.
8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.
9. Click on the “+” icon to add the music to your video.
10. You’ll then have the song onto your project.
For Win 7 or later (64-bit)
For macOS 10.12 or later
5. Do artists earn royalties from Shorts?
Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.
6. What to post on YouTube Shorts?
You can post several videos to YouTube Shorts which include:
- Tutorials: teach your viewers via YouTube Shorts.
- Confessional videos: This is when you speak to your viewers about what you are passionate about.
- Entertainment videos: You can also entertain your viewers with funny videos.
7. Can I promote my music on YouTube Shorts?
YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.
Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.
Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.
Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.
Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.
8. How are YouTube Shorts different from other short-form videos?
YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.
Conclusion
You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.
The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.
In this article
02 Which role does music play in YouTube Shorts?
03 YouTube Shorts Music - Things You Need to Know
What are YouTube Shorts?
YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.
YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.
Which role does music play in YouTube Shorts?
Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.
- Generates important emotions
Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.
- Music is memorable
If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .
- Music represents who you are
You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.
- For effective message
Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.
YouTube Shorts Music - Things You Need to Know
1. How to add music to your YouTube Shorts video?
As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.
Step 1. First, select the Shorts video that you want to add music to.
Step 2. Then click on the “YouTube Shorts creator camera” tool.
Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.
Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.
Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.
2. The sources of music for YouTube Shorts?
You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.
YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.
Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.
SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.
Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.
3. How to extend music on YouTube Shorts?
Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.
4. Can I use my own audio in YouTube Shorts?
Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.
Key Features of Filmora
- Edit and export your videos at a high resolution of up to 4K
- Use it to add animated messages from the titles and text library
- Easily adjust the audio of each music track on your timeline
- Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos
How to add a music track to your video with Filmora
1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.
2. From the aspect ratio, select “9:16” portrait.
3. Then set the resolution according to your preference.
4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.
5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.
6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.
7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.
8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.
9. Click on the “+” icon to add the music to your video.
10. You’ll then have the song onto your project.
For Win 7 or later (64-bit)
For macOS 10.12 or later
5. Do artists earn royalties from Shorts?
Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.
6. What to post on YouTube Shorts?
You can post several videos to YouTube Shorts which include:
- Tutorials: teach your viewers via YouTube Shorts.
- Confessional videos: This is when you speak to your viewers about what you are passionate about.
- Entertainment videos: You can also entertain your viewers with funny videos.
7. Can I promote my music on YouTube Shorts?
YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.
Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.
Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.
Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.
Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.
8. How are YouTube Shorts different from other short-form videos?
YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.
Conclusion
You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.
The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.
In this article
02 Which role does music play in YouTube Shorts?
03 YouTube Shorts Music - Things You Need to Know
What are YouTube Shorts?
YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.
YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.
Which role does music play in YouTube Shorts?
Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.
- Generates important emotions
Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.
- Music is memorable
If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .
- Music represents who you are
You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.
- For effective message
Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.
YouTube Shorts Music - Things You Need to Know
1. How to add music to your YouTube Shorts video?
As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.
Step 1. First, select the Shorts video that you want to add music to.
Step 2. Then click on the “YouTube Shorts creator camera” tool.
Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.
Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.
Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.
2. The sources of music for YouTube Shorts?
You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.
YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.
Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.
SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.
Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.
3. How to extend music on YouTube Shorts?
Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.
4. Can I use my own audio in YouTube Shorts?
Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.
Key Features of Filmora
- Edit and export your videos at a high resolution of up to 4K
- Use it to add animated messages from the titles and text library
- Easily adjust the audio of each music track on your timeline
- Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos
How to add a music track to your video with Filmora
1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.
2. From the aspect ratio, select “9:16” portrait.
3. Then set the resolution according to your preference.
4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.
5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.
6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.
7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.
8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.
9. Click on the “+” icon to add the music to your video.
10. You’ll then have the song onto your project.
For Win 7 or later (64-bit)
For macOS 10.12 or later
5. Do artists earn royalties from Shorts?
Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.
6. What to post on YouTube Shorts?
You can post several videos to YouTube Shorts which include:
- Tutorials: teach your viewers via YouTube Shorts.
- Confessional videos: This is when you speak to your viewers about what you are passionate about.
- Entertainment videos: You can also entertain your viewers with funny videos.
7. Can I promote my music on YouTube Shorts?
YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.
Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.
Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.
Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.
Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.
8. How are YouTube Shorts different from other short-form videos?
YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.
Conclusion
You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.
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- Title: "[Updated] Building a Brand Through YouTube A Strategic Guide"
- Author: Kevin
- Created at : 2024-05-25 16:40:27
- Updated at : 2024-05-26 16:40:27
- Link: https://youtube-videos.techidaily.com/updated-building-a-brand-through-youtube-a-strategic-guide/
- License: This work is licensed under CC BY-NC-SA 4.0.
