!["[Updated] Build Your Wealth on YouTube A Guide to Creating Content Without Ads"](https://www.lifewire.com/thmb/NVfSH4Rjse-W0WAejPd1W9V_3ag=/400x300/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)/GettyImages-1253176532-e5ce8e507433489f87c8b37818c13a01.jpg)
"[Updated] Build Your Wealth on YouTube A Guide to Creating Content Without Ads"
Build Your Wealth on YouTube: A Guide to Creating Content Without Ads
How to Make Money on YouTube Without Ads
Richard Bennett
Nov 01, 2022• Proven solutions
In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.
But why should there be any other way? What’s wrong with simply focusing on ads?
More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.
Best YouTube Video Editor–Wondershare Filmora
Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.
What is the YouTube Partner Program (YPP)?
YPP enables YouTubers to make money from an advertisement that appears before or during their videos.
How Much Money Can YouTubers Make from Ads?
The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.
This is a general estimate of how much a YouTuber can make from ads once they qualify:
- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.
- $0.18 is the average rate per ad view.
- 1000 ad views will equal approximately $18
- 1000 video views will equal between $2-$5
Why It’s So Hard for YouTubers to Make Money From Ads
For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.
Monetization Rules (as of January 2018):
- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization
- YouTube pays in $100 increments
Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.
That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:
1. Sell Your Product or Service:
YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.
Here are some examples of products and services you can offer:
Products:
- eBooks
- Artwork
- Licensed content
- Online course
- Channel/brand merchandise
YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.
Services:
- Consulting work (strategy planner, financial advisor, etc.)
- Contracting work (designer, developer, etc.)
- Education (tutor, trainer, etc.)
- Performance/Speaking Opportunities (motivational speaker, musician, etc.)
YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.
How to Sell a Product or Service on YouTube
YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.
Here is how you should go about selling your product or service on YouTube:
1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.
If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:
From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.
2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.
Take this example from Modern Health Monk , a weight loss coach.
In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.
The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.
3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.
Link in the description box:
The YouTube Card:
You can add one or multiple cards to direct viewers to your website or to another related video.
Call to action button:
Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.
But What if You Don’t Have a Product Or Service to Sell Yet?
While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.
Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.
As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.
For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.
2. Affiliate Marketing:
Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.
How Does Affiliate Marketing Work On YouTube?
As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.
The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.
Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.
Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.
What Videos Are Best for Affiliate Marketing?
There are no restrictions on what will make a good affiliate marketing video, but there are best practices.
What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.
Here are a few types of videos that make for good affiliate marketing opportunities:
- Product reviews
- Top 10
- How-tos
- Cheap vs expensive
- What to pack for…
How to Get an Affiliate Marketing Link for YouTube?
Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.
Here is the list of 4 popular affiliate marketing networks:
- Rakuten
- PeerFly
You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.
3. Brand Deal or Sponsorships:
Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.
Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.
In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.
While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.
How to Get Discovered By Brands
The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.
If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .
How Influencer Marketing Platforms Like Famebit Works
When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.
Steps to getting a brand deal:
- Find brands and campaigns that match your audience.
- Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
- If accepted, you are hired and will begin collaboration with the brand to produce the project.
- Build our content.
- Receive approval from the brand.
- Get Paid!
Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.
4. Crowdfunding:
If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.
But how can you approach crowdfunding so it doesn’t look like you are begging?
3 Popular Types of Crowdfunding:
- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.
- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.
- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.
From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.
Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.
Set Crowdfunding Goals to Encourage Donations
Have you ever gone up to a friend and ask for $5? What did they say?
“What do you need it for?”
We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.
Set a $ Target
If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.
How Does Patreon Work for YouTubers?
When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.
Key Takeaways:
There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.
- Directing your viewers to your website where they can pay for a product or service that you offer.
- Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
- Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
- Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.
Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.
But why should there be any other way? What’s wrong with simply focusing on ads?
More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.
Best YouTube Video Editor–Wondershare Filmora
Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.
What is the YouTube Partner Program (YPP)?
YPP enables YouTubers to make money from an advertisement that appears before or during their videos.
How Much Money Can YouTubers Make from Ads?
The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.
This is a general estimate of how much a YouTuber can make from ads once they qualify:
- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.
- $0.18 is the average rate per ad view.
- 1000 ad views will equal approximately $18
- 1000 video views will equal between $2-$5
Why It’s So Hard for YouTubers to Make Money From Ads
For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.
Monetization Rules (as of January 2018):
- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization
- YouTube pays in $100 increments
Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.
That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:
1. Sell Your Product or Service:
YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.
Here are some examples of products and services you can offer:
Products:
- eBooks
- Artwork
- Licensed content
- Online course
- Channel/brand merchandise
YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.
Services:
- Consulting work (strategy planner, financial advisor, etc.)
- Contracting work (designer, developer, etc.)
- Education (tutor, trainer, etc.)
- Performance/Speaking Opportunities (motivational speaker, musician, etc.)
YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.
How to Sell a Product or Service on YouTube
YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.
Here is how you should go about selling your product or service on YouTube:
1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.
If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:
From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.
2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.
Take this example from Modern Health Monk , a weight loss coach.
In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.
The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.
3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.
Link in the description box:
The YouTube Card:
You can add one or multiple cards to direct viewers to your website or to another related video.
Call to action button:
Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.
But What if You Don’t Have a Product Or Service to Sell Yet?
While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.
Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.
As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.
For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.
2. Affiliate Marketing:
Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.
How Does Affiliate Marketing Work On YouTube?
As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.
The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.
Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.
Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.
What Videos Are Best for Affiliate Marketing?
There are no restrictions on what will make a good affiliate marketing video, but there are best practices.
What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.
Here are a few types of videos that make for good affiliate marketing opportunities:
- Product reviews
- Top 10
- How-tos
- Cheap vs expensive
- What to pack for…
How to Get an Affiliate Marketing Link for YouTube?
Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.
Here is the list of 4 popular affiliate marketing networks:
- Rakuten
- PeerFly
You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.
3. Brand Deal or Sponsorships:
Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.
Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.
In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.
While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.
How to Get Discovered By Brands
The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.
If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .
How Influencer Marketing Platforms Like Famebit Works
When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.
Steps to getting a brand deal:
- Find brands and campaigns that match your audience.
- Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
- If accepted, you are hired and will begin collaboration with the brand to produce the project.
- Build our content.
- Receive approval from the brand.
- Get Paid!
Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.
4. Crowdfunding:
If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.
But how can you approach crowdfunding so it doesn’t look like you are begging?
3 Popular Types of Crowdfunding:
- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.
- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.
- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.
From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.
Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.
Set Crowdfunding Goals to Encourage Donations
Have you ever gone up to a friend and ask for $5? What did they say?
“What do you need it for?”
We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.
Set a $ Target
If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.
How Does Patreon Work for YouTubers?
When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.
Key Takeaways:
There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.
- Directing your viewers to your website where they can pay for a product or service that you offer.
- Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
- Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
- Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.
Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.
But why should there be any other way? What’s wrong with simply focusing on ads?
More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.
Best YouTube Video Editor–Wondershare Filmora
Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.
What is the YouTube Partner Program (YPP)?
YPP enables YouTubers to make money from an advertisement that appears before or during their videos.
How Much Money Can YouTubers Make from Ads?
The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.
This is a general estimate of how much a YouTuber can make from ads once they qualify:
- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.
- $0.18 is the average rate per ad view.
- 1000 ad views will equal approximately $18
- 1000 video views will equal between $2-$5
Why It’s So Hard for YouTubers to Make Money From Ads
For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.
Monetization Rules (as of January 2018):
- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization
- YouTube pays in $100 increments
Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.
That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:
1. Sell Your Product or Service:
YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.
Here are some examples of products and services you can offer:
Products:
- eBooks
- Artwork
- Licensed content
- Online course
- Channel/brand merchandise
YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.
Services:
- Consulting work (strategy planner, financial advisor, etc.)
- Contracting work (designer, developer, etc.)
- Education (tutor, trainer, etc.)
- Performance/Speaking Opportunities (motivational speaker, musician, etc.)
YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.
How to Sell a Product or Service on YouTube
YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.
Here is how you should go about selling your product or service on YouTube:
1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.
If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:
From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.
2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.
Take this example from Modern Health Monk , a weight loss coach.
In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.
The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.
3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.
Link in the description box:
The YouTube Card:
You can add one or multiple cards to direct viewers to your website or to another related video.
Call to action button:
Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.
But What if You Don’t Have a Product Or Service to Sell Yet?
While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.
Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.
As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.
For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.
2. Affiliate Marketing:
Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.
How Does Affiliate Marketing Work On YouTube?
As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.
The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.
Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.
Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.
What Videos Are Best for Affiliate Marketing?
There are no restrictions on what will make a good affiliate marketing video, but there are best practices.
What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.
Here are a few types of videos that make for good affiliate marketing opportunities:
- Product reviews
- Top 10
- How-tos
- Cheap vs expensive
- What to pack for…
How to Get an Affiliate Marketing Link for YouTube?
Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.
Here is the list of 4 popular affiliate marketing networks:
- Rakuten
- PeerFly
You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.
3. Brand Deal or Sponsorships:
Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.
Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.
In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.
While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.
How to Get Discovered By Brands
The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.
If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .
How Influencer Marketing Platforms Like Famebit Works
When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.
Steps to getting a brand deal:
- Find brands and campaigns that match your audience.
- Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
- If accepted, you are hired and will begin collaboration with the brand to produce the project.
- Build our content.
- Receive approval from the brand.
- Get Paid!
Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.
4. Crowdfunding:
If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.
But how can you approach crowdfunding so it doesn’t look like you are begging?
3 Popular Types of Crowdfunding:
- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.
- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.
- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.
From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.
Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.
Set Crowdfunding Goals to Encourage Donations
Have you ever gone up to a friend and ask for $5? What did they say?
“What do you need it for?”
We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.
Set a $ Target
If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.
How Does Patreon Work for YouTubers?
When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.
Key Takeaways:
There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.
- Directing your viewers to your website where they can pay for a product or service that you offer.
- Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
- Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
- Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.
Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.
But why should there be any other way? What’s wrong with simply focusing on ads?
More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.
Best YouTube Video Editor–Wondershare Filmora
Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.
What is the YouTube Partner Program (YPP)?
YPP enables YouTubers to make money from an advertisement that appears before or during their videos.
How Much Money Can YouTubers Make from Ads?
The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.
This is a general estimate of how much a YouTuber can make from ads once they qualify:
- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.
- $0.18 is the average rate per ad view.
- 1000 ad views will equal approximately $18
- 1000 video views will equal between $2-$5
Why It’s So Hard for YouTubers to Make Money From Ads
For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.
Monetization Rules (as of January 2018):
- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization
- YouTube pays in $100 increments
Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.
That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:
1. Sell Your Product or Service:
YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.
Here are some examples of products and services you can offer:
Products:
- eBooks
- Artwork
- Licensed content
- Online course
- Channel/brand merchandise
YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.
Services:
- Consulting work (strategy planner, financial advisor, etc.)
- Contracting work (designer, developer, etc.)
- Education (tutor, trainer, etc.)
- Performance/Speaking Opportunities (motivational speaker, musician, etc.)
YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.
How to Sell a Product or Service on YouTube
YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.
Here is how you should go about selling your product or service on YouTube:
1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.
If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:
From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.
2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.
Take this example from Modern Health Monk , a weight loss coach.
In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.
The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.
3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.
Link in the description box:
The YouTube Card:
You can add one or multiple cards to direct viewers to your website or to another related video.
Call to action button:
Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.
But What if You Don’t Have a Product Or Service to Sell Yet?
While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.
Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.
As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.
For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.
2. Affiliate Marketing:
Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.
How Does Affiliate Marketing Work On YouTube?
As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.
The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.
Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.
Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.
What Videos Are Best for Affiliate Marketing?
There are no restrictions on what will make a good affiliate marketing video, but there are best practices.
What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.
Here are a few types of videos that make for good affiliate marketing opportunities:
- Product reviews
- Top 10
- How-tos
- Cheap vs expensive
- What to pack for…
How to Get an Affiliate Marketing Link for YouTube?
Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.
Here is the list of 4 popular affiliate marketing networks:
- Rakuten
- PeerFly
You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.
3. Brand Deal or Sponsorships:
Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.
Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.
In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.
While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.
How to Get Discovered By Brands
The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.
If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .
How Influencer Marketing Platforms Like Famebit Works
When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.
Steps to getting a brand deal:
- Find brands and campaigns that match your audience.
- Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
- If accepted, you are hired and will begin collaboration with the brand to produce the project.
- Build our content.
- Receive approval from the brand.
- Get Paid!
Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.
4. Crowdfunding:
If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.
But how can you approach crowdfunding so it doesn’t look like you are begging?
3 Popular Types of Crowdfunding:
- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.
- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.
- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.
From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.
Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.
Set Crowdfunding Goals to Encourage Donations
Have you ever gone up to a friend and ask for $5? What did they say?
“What do you need it for?”
We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.
Set a $ Target
If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.
How Does Patreon Work for YouTubers?
When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.
Key Takeaways:
There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.
- Directing your viewers to your website where they can pay for a product or service that you offer.
- Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
- Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
- Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.
Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Unleash Your Live Stream Potential with Superior Webcam Tech
Best Webcams for YouTube Livestreaming
Max Wales
Mar 27, 2024• Proven solutions
Broadcasting videos in real time on social media can be a great way to share some of the best moments of your life with your friends or to reach new customers for the products your company offers. YouTube is the world’s biggest video sharing platform that already allows its users to stream live videos through third-party applications such as Wirecast Play or OBS. Less than a month ago, YouTube has finally made possible live streaming directly from a computer’s webcam. The option is currently only available on Chrome browsers, but the company claims that more browsers will start offering this feature soon.
In this article, we are going to provide you with all the information you’ll need to create seamless live streams using a webcam and introduce you to some of the best webcam models in 2021.
Best webcams for YouTube Livestreaming in 2021
The quality of the video recording you intend to broadcast live is essential for the success of your live streams. Most built-in laptop webcams produce low-quality videos, and for that reason using an external webcam that captures high-resolution videos can help you create live streams that attract a lot of attention from YouTube’s community.
How to choose the right webcam for live streaming on YouTube?
Compatability: Even the best webcams on the market are completely useless if they are not compatible with your computer. Finding a webcam that works with a PC or a Mac shouldn’t be too difficult because both Windows and iOS platforms offer support for a wide range of models.
Video Resolution: YouTubers that just want to produce simple live streams don’t have to pay a lot of attention to the video resolution, because their videos don’t show too many details. Vloggers and gamers, on the other hand, should consider using webcams that produce 4K or HD footage since lower-priced options have a hard time realistically depicting colors. The quality of the video output a webcam produces can increase its price significantly, so there’s no reason investing in it if you don’t have the intention of utilizing its features to the fullest.
Sound Quality: Besides the video features, you should also look into the webcam’s audio options, because no one wants to watch a video with a terrible sound. Buying an external microphone is probably the best solution to this issue, but if you can’t afford one, then purchasing a webcam with decent audio recording features is the second best option.
Adjustable Location: Although the angle from which you are recording a stream may not seem important, poorly framed live streams are more likely to go unnoticed. A webcam that is easily adjustable can grant you the freedom of choosing your shots on every live stream you share online and it will enable you to control each and every detail in the video.
The All-in-One Screen Recorder & Video Editor
- Record desktop screen, voiceover, and webcam simultaneously
- Edit recorded clips quickly with a wide range of professional tools
- Built-in plentiful templates and effects
- Export to MP4, MOV, MKV, GIF and multiple formats
For Win 7 or later (64-bit)
For macOS 10.12 or later
Secure Download
4 Best Webcams for YouTube Live streaming in 2021
There are thousands of different webcams you can use to record a live stream, but the models featured below are some of the very best currently available on the market.
1. Logitech 4K Pro webcam
OS: Windows, macOS, Chrome OS
Price: $199
This is currently the only webcam on the market that supports 4K video recording, which makes it a forerunner of innovation and change. Besides the 4K option, the webcam’s features include a 5X digital zoom, infrared facial recognition and the amazing Right Light with HDR option that helps users record videos even under difficult light conditions.
The webcam can perform basic functions, like Skype calls, without the aid of third-party apps, which means that you can use it to create live streams on YouTube even if you don’t have a broadcasting software. The webcam’s stand is designed to fit almost any surface, so mounting the Logitech 4K Pro webcam to a laptop or monitor is quick and simple. The background replacement feature this Logitech’s webcam model offers can be quite useful if you want to use a different background in your YouTube live stream.
Pros:
- Produces incredibly clear and sharp images
- Superb background replacement options
- Expansive field of view
Cons:
- Poor audio recording options
- Internal software is basic
- A limited number of programs can capture 4K footage
2. Logitech HD Pro C920
OS: macOS, Windows
Price: $99,99
Vloggers and all other YouTubers who care about video resolution will love using this webcam. Besides being capable of producing crystal clear videos in 1080p or HD 720 resolution at 30 or 60 fps, Logitech HD Pro C922 is also optimized for live streaming, which makes it a perfect webcam for live streaming on YouTube and all other video sharing platforms.
The webcam is equipped with two omnidirectional microphones that can record clear audio, but they pick up background noises easily, so using an external microphone for your live stream is still a much better option. The automatic low-light correction feature is designed to detect flickering lights in a video or increase visibility when streaming from a dimmed location. A foldable stand makes mounting the webcam easy, and you can also use a tripod if you want to record a live stream from an unusual perspective.
Pros:
- Produces 1080p and 720p resolution videos at 30 and 60 fps
- Allows users to integrate live images into their live streams
- Very easy to use
Cons
- Below average audio recording features
- Pricey
- Works only with OBS and XSplit broadcasting software
3. Logitech C922 Pro Stream webcam
OS: Windows, macOS, Xbox, Chrome OS, Android 5.0 or above
Price: $99,99
Professional streamers, who want to capture impeccable live streams, should look no further. Logitech C922 Pro Stream webcam is the premier option for anyone who wants to be regarded as a professional streamer. This Logitech’s webcam lets you capture live streams in 1080p at 30 fps or 720p at 60 fps, while also providing the background removal feature for live streams on Twitch and YouTube. The video compression ensures that your live streams don’t take up too much of your network’s resources.
The webcam’s microphones enable users to record clear audio and reduce the need to use an external mic on every live stream you make. The Logitech C922 Pro Stream webcam delivers stunning performances in low light conditions, and it also has a 78-degree field of view lens. The webcam’s mounting options are somewhat limited, which can have a negative effect on the visual appeal of your YouTube live streams.
Pros:
- Offers a solid support for audio recording
- Delivers stunning picture quality
- Compatible with a wide range of operating systems
Cons:
- Limited mounting options
- Not plug-and-play friendly on Mac devices
- More expensive than webcams with similar capabilities
4. Microsoft LifeCam Studio
OS: Windows
Price: $99,95
The high-precision glass element lens this webcam features produces clear and sharp images. The Microsoft LifeCam Studio webcam has a 1080p HD sensor and it offers 720p HD video chat option. In addition to these remarkable features, the webcam is also equipped with TrueColor technology with face tracking that automatically adjusts the camera’s exposure to the environment and ensures that your live streams are always bright and colorful.
The Microsoft LifeCam Studio has a wide angle lens and an autofocus feature that guarantees that all live streams are always in focus. The webcam is Skype certified which means that it performs best when used with this software. Audio recording features exceed all expectations since the webcam can record natural audio recordings with no background noises. However, the limited compatibility narrows down the spectrum of its potential users.
Pros:
- Excellent video recording features.
- Crystal clear audio
- Great mounting options
Cons:
- Available only on Windows OS
- Demanding system requirements
- Not optimized for live streaming.
How to live stream from a webcam on YouTube in 2020
Although producing your own live stream on YouTube is easy, there are still a few steps you will have to take before you can start streaming from the webcam on your computer. If you don’t have a YouTube channel, you must make one, in order to be able to create your first live steam.
Step 1
Go to youtube.com/webcam , then complete the channel verification process and make sure that your channel doesn’t have any live streaming restrictions in the last 90 days. Head over to your channel, click on the Create a Video or Post icon in the upper right corner of the web page and select the GoLive option.
Afterward, you should give Chrome permission to access your webcam and the microphone you intend on using to record audio.
Step 2
Immediately after, the platform will ask you to give a title to your stream and it will let you choose whether or not you want the stream to be public or unlisted. It may be a good idea to create a few unlisted streams before you go public if you are still trying to figure out how this feature works.
Proceed to select the camera and the microphone you intend to use to record the live stream, and you can also click on the Advanced Settings icon if you want to disable chat during the session or to specify that the live stream includes paid promotions.
Step 3
Once you’ve finished fine-tuning the advanced settings, you should click on the Next button. The platform will offer you to take or upload a thumbnail for your live stream.
Clicking on the Share icon will enable you to share a live stream on social media, copy the link or access the embed code. Using the Share option is a great way to check if your live stream is functioning properly and to make sure that you are all set to begin the streaming session.
Step 4
Start your live stream by hitting the Go Live button. During the stream, you’ll be able to see and reply to comments people posted, the duration of the stream as well as the number of people following your live stream. If you haven’t shared your live stream before you started a new session you can do so while you are live. Click on the End Stream button to finish your webcam live stream on YouTube.
Step 5
After each live streaming session, YouTube will display some important statistics like the total and average watch time for the particular stream, the number of new subscribers or the number of playbacks of your live stream. The stream will be available for review in YouTube’s Creator Studio in the Events menu.
Max Wales
Max Wales is a writer and a lover of all things video.
Follow @Max Wales
Max Wales
Mar 27, 2024• Proven solutions
Broadcasting videos in real time on social media can be a great way to share some of the best moments of your life with your friends or to reach new customers for the products your company offers. YouTube is the world’s biggest video sharing platform that already allows its users to stream live videos through third-party applications such as Wirecast Play or OBS. Less than a month ago, YouTube has finally made possible live streaming directly from a computer’s webcam. The option is currently only available on Chrome browsers, but the company claims that more browsers will start offering this feature soon.
In this article, we are going to provide you with all the information you’ll need to create seamless live streams using a webcam and introduce you to some of the best webcam models in 2021.
Best webcams for YouTube Livestreaming in 2021
The quality of the video recording you intend to broadcast live is essential for the success of your live streams. Most built-in laptop webcams produce low-quality videos, and for that reason using an external webcam that captures high-resolution videos can help you create live streams that attract a lot of attention from YouTube’s community.
How to choose the right webcam for live streaming on YouTube?
Compatability: Even the best webcams on the market are completely useless if they are not compatible with your computer. Finding a webcam that works with a PC or a Mac shouldn’t be too difficult because both Windows and iOS platforms offer support for a wide range of models.
Video Resolution: YouTubers that just want to produce simple live streams don’t have to pay a lot of attention to the video resolution, because their videos don’t show too many details. Vloggers and gamers, on the other hand, should consider using webcams that produce 4K or HD footage since lower-priced options have a hard time realistically depicting colors. The quality of the video output a webcam produces can increase its price significantly, so there’s no reason investing in it if you don’t have the intention of utilizing its features to the fullest.
Sound Quality: Besides the video features, you should also look into the webcam’s audio options, because no one wants to watch a video with a terrible sound. Buying an external microphone is probably the best solution to this issue, but if you can’t afford one, then purchasing a webcam with decent audio recording features is the second best option.
Adjustable Location: Although the angle from which you are recording a stream may not seem important, poorly framed live streams are more likely to go unnoticed. A webcam that is easily adjustable can grant you the freedom of choosing your shots on every live stream you share online and it will enable you to control each and every detail in the video.
The All-in-One Screen Recorder & Video Editor
- Record desktop screen, voiceover, and webcam simultaneously
- Edit recorded clips quickly with a wide range of professional tools
- Built-in plentiful templates and effects
- Export to MP4, MOV, MKV, GIF and multiple formats
For Win 7 or later (64-bit)
For macOS 10.12 or later
Secure Download
4 Best Webcams for YouTube Live streaming in 2021
There are thousands of different webcams you can use to record a live stream, but the models featured below are some of the very best currently available on the market.
1. Logitech 4K Pro webcam
OS: Windows, macOS, Chrome OS
Price: $199
This is currently the only webcam on the market that supports 4K video recording, which makes it a forerunner of innovation and change. Besides the 4K option, the webcam’s features include a 5X digital zoom, infrared facial recognition and the amazing Right Light with HDR option that helps users record videos even under difficult light conditions.
The webcam can perform basic functions, like Skype calls, without the aid of third-party apps, which means that you can use it to create live streams on YouTube even if you don’t have a broadcasting software. The webcam’s stand is designed to fit almost any surface, so mounting the Logitech 4K Pro webcam to a laptop or monitor is quick and simple. The background replacement feature this Logitech’s webcam model offers can be quite useful if you want to use a different background in your YouTube live stream.
Pros:
- Produces incredibly clear and sharp images
- Superb background replacement options
- Expansive field of view
Cons:
- Poor audio recording options
- Internal software is basic
- A limited number of programs can capture 4K footage
2. Logitech HD Pro C920
OS: macOS, Windows
Price: $99,99
Vloggers and all other YouTubers who care about video resolution will love using this webcam. Besides being capable of producing crystal clear videos in 1080p or HD 720 resolution at 30 or 60 fps, Logitech HD Pro C922 is also optimized for live streaming, which makes it a perfect webcam for live streaming on YouTube and all other video sharing platforms.
The webcam is equipped with two omnidirectional microphones that can record clear audio, but they pick up background noises easily, so using an external microphone for your live stream is still a much better option. The automatic low-light correction feature is designed to detect flickering lights in a video or increase visibility when streaming from a dimmed location. A foldable stand makes mounting the webcam easy, and you can also use a tripod if you want to record a live stream from an unusual perspective.
Pros:
- Produces 1080p and 720p resolution videos at 30 and 60 fps
- Allows users to integrate live images into their live streams
- Very easy to use
Cons
- Below average audio recording features
- Pricey
- Works only with OBS and XSplit broadcasting software
3. Logitech C922 Pro Stream webcam
OS: Windows, macOS, Xbox, Chrome OS, Android 5.0 or above
Price: $99,99
Professional streamers, who want to capture impeccable live streams, should look no further. Logitech C922 Pro Stream webcam is the premier option for anyone who wants to be regarded as a professional streamer. This Logitech’s webcam lets you capture live streams in 1080p at 30 fps or 720p at 60 fps, while also providing the background removal feature for live streams on Twitch and YouTube. The video compression ensures that your live streams don’t take up too much of your network’s resources.
The webcam’s microphones enable users to record clear audio and reduce the need to use an external mic on every live stream you make. The Logitech C922 Pro Stream webcam delivers stunning performances in low light conditions, and it also has a 78-degree field of view lens. The webcam’s mounting options are somewhat limited, which can have a negative effect on the visual appeal of your YouTube live streams.
Pros:
- Offers a solid support for audio recording
- Delivers stunning picture quality
- Compatible with a wide range of operating systems
Cons:
- Limited mounting options
- Not plug-and-play friendly on Mac devices
- More expensive than webcams with similar capabilities
4. Microsoft LifeCam Studio
OS: Windows
Price: $99,95
The high-precision glass element lens this webcam features produces clear and sharp images. The Microsoft LifeCam Studio webcam has a 1080p HD sensor and it offers 720p HD video chat option. In addition to these remarkable features, the webcam is also equipped with TrueColor technology with face tracking that automatically adjusts the camera’s exposure to the environment and ensures that your live streams are always bright and colorful.
The Microsoft LifeCam Studio has a wide angle lens and an autofocus feature that guarantees that all live streams are always in focus. The webcam is Skype certified which means that it performs best when used with this software. Audio recording features exceed all expectations since the webcam can record natural audio recordings with no background noises. However, the limited compatibility narrows down the spectrum of its potential users.
Pros:
- Excellent video recording features.
- Crystal clear audio
- Great mounting options
Cons:
- Available only on Windows OS
- Demanding system requirements
- Not optimized for live streaming.
How to live stream from a webcam on YouTube in 2020
Although producing your own live stream on YouTube is easy, there are still a few steps you will have to take before you can start streaming from the webcam on your computer. If you don’t have a YouTube channel, you must make one, in order to be able to create your first live steam.
Step 1
Go to youtube.com/webcam , then complete the channel verification process and make sure that your channel doesn’t have any live streaming restrictions in the last 90 days. Head over to your channel, click on the Create a Video or Post icon in the upper right corner of the web page and select the GoLive option.
Afterward, you should give Chrome permission to access your webcam and the microphone you intend on using to record audio.
Step 2
Immediately after, the platform will ask you to give a title to your stream and it will let you choose whether or not you want the stream to be public or unlisted. It may be a good idea to create a few unlisted streams before you go public if you are still trying to figure out how this feature works.
Proceed to select the camera and the microphone you intend to use to record the live stream, and you can also click on the Advanced Settings icon if you want to disable chat during the session or to specify that the live stream includes paid promotions.
Step 3
Once you’ve finished fine-tuning the advanced settings, you should click on the Next button. The platform will offer you to take or upload a thumbnail for your live stream.
Clicking on the Share icon will enable you to share a live stream on social media, copy the link or access the embed code. Using the Share option is a great way to check if your live stream is functioning properly and to make sure that you are all set to begin the streaming session.
Step 4
Start your live stream by hitting the Go Live button. During the stream, you’ll be able to see and reply to comments people posted, the duration of the stream as well as the number of people following your live stream. If you haven’t shared your live stream before you started a new session you can do so while you are live. Click on the End Stream button to finish your webcam live stream on YouTube.
Step 5
After each live streaming session, YouTube will display some important statistics like the total and average watch time for the particular stream, the number of new subscribers or the number of playbacks of your live stream. The stream will be available for review in YouTube’s Creator Studio in the Events menu.
Max Wales
Max Wales is a writer and a lover of all things video.
Follow @Max Wales
Max Wales
Mar 27, 2024• Proven solutions
Broadcasting videos in real time on social media can be a great way to share some of the best moments of your life with your friends or to reach new customers for the products your company offers. YouTube is the world’s biggest video sharing platform that already allows its users to stream live videos through third-party applications such as Wirecast Play or OBS. Less than a month ago, YouTube has finally made possible live streaming directly from a computer’s webcam. The option is currently only available on Chrome browsers, but the company claims that more browsers will start offering this feature soon.
In this article, we are going to provide you with all the information you’ll need to create seamless live streams using a webcam and introduce you to some of the best webcam models in 2021.
Best webcams for YouTube Livestreaming in 2021
The quality of the video recording you intend to broadcast live is essential for the success of your live streams. Most built-in laptop webcams produce low-quality videos, and for that reason using an external webcam that captures high-resolution videos can help you create live streams that attract a lot of attention from YouTube’s community.
How to choose the right webcam for live streaming on YouTube?
Compatability: Even the best webcams on the market are completely useless if they are not compatible with your computer. Finding a webcam that works with a PC or a Mac shouldn’t be too difficult because both Windows and iOS platforms offer support for a wide range of models.
Video Resolution: YouTubers that just want to produce simple live streams don’t have to pay a lot of attention to the video resolution, because their videos don’t show too many details. Vloggers and gamers, on the other hand, should consider using webcams that produce 4K or HD footage since lower-priced options have a hard time realistically depicting colors. The quality of the video output a webcam produces can increase its price significantly, so there’s no reason investing in it if you don’t have the intention of utilizing its features to the fullest.
Sound Quality: Besides the video features, you should also look into the webcam’s audio options, because no one wants to watch a video with a terrible sound. Buying an external microphone is probably the best solution to this issue, but if you can’t afford one, then purchasing a webcam with decent audio recording features is the second best option.
Adjustable Location: Although the angle from which you are recording a stream may not seem important, poorly framed live streams are more likely to go unnoticed. A webcam that is easily adjustable can grant you the freedom of choosing your shots on every live stream you share online and it will enable you to control each and every detail in the video.
The All-in-One Screen Recorder & Video Editor
- Record desktop screen, voiceover, and webcam simultaneously
- Edit recorded clips quickly with a wide range of professional tools
- Built-in plentiful templates and effects
- Export to MP4, MOV, MKV, GIF and multiple formats
For Win 7 or later (64-bit)
For macOS 10.12 or later
Secure Download
4 Best Webcams for YouTube Live streaming in 2021
There are thousands of different webcams you can use to record a live stream, but the models featured below are some of the very best currently available on the market.
1. Logitech 4K Pro webcam
OS: Windows, macOS, Chrome OS
Price: $199
This is currently the only webcam on the market that supports 4K video recording, which makes it a forerunner of innovation and change. Besides the 4K option, the webcam’s features include a 5X digital zoom, infrared facial recognition and the amazing Right Light with HDR option that helps users record videos even under difficult light conditions.
The webcam can perform basic functions, like Skype calls, without the aid of third-party apps, which means that you can use it to create live streams on YouTube even if you don’t have a broadcasting software. The webcam’s stand is designed to fit almost any surface, so mounting the Logitech 4K Pro webcam to a laptop or monitor is quick and simple. The background replacement feature this Logitech’s webcam model offers can be quite useful if you want to use a different background in your YouTube live stream.
Pros:
- Produces incredibly clear and sharp images
- Superb background replacement options
- Expansive field of view
Cons:
- Poor audio recording options
- Internal software is basic
- A limited number of programs can capture 4K footage
2. Logitech HD Pro C920
OS: macOS, Windows
Price: $99,99
Vloggers and all other YouTubers who care about video resolution will love using this webcam. Besides being capable of producing crystal clear videos in 1080p or HD 720 resolution at 30 or 60 fps, Logitech HD Pro C922 is also optimized for live streaming, which makes it a perfect webcam for live streaming on YouTube and all other video sharing platforms.
The webcam is equipped with two omnidirectional microphones that can record clear audio, but they pick up background noises easily, so using an external microphone for your live stream is still a much better option. The automatic low-light correction feature is designed to detect flickering lights in a video or increase visibility when streaming from a dimmed location. A foldable stand makes mounting the webcam easy, and you can also use a tripod if you want to record a live stream from an unusual perspective.
Pros:
- Produces 1080p and 720p resolution videos at 30 and 60 fps
- Allows users to integrate live images into their live streams
- Very easy to use
Cons
- Below average audio recording features
- Pricey
- Works only with OBS and XSplit broadcasting software
3. Logitech C922 Pro Stream webcam
OS: Windows, macOS, Xbox, Chrome OS, Android 5.0 or above
Price: $99,99
Professional streamers, who want to capture impeccable live streams, should look no further. Logitech C922 Pro Stream webcam is the premier option for anyone who wants to be regarded as a professional streamer. This Logitech’s webcam lets you capture live streams in 1080p at 30 fps or 720p at 60 fps, while also providing the background removal feature for live streams on Twitch and YouTube. The video compression ensures that your live streams don’t take up too much of your network’s resources.
The webcam’s microphones enable users to record clear audio and reduce the need to use an external mic on every live stream you make. The Logitech C922 Pro Stream webcam delivers stunning performances in low light conditions, and it also has a 78-degree field of view lens. The webcam’s mounting options are somewhat limited, which can have a negative effect on the visual appeal of your YouTube live streams.
Pros:
- Offers a solid support for audio recording
- Delivers stunning picture quality
- Compatible with a wide range of operating systems
Cons:
- Limited mounting options
- Not plug-and-play friendly on Mac devices
- More expensive than webcams with similar capabilities
4. Microsoft LifeCam Studio
OS: Windows
Price: $99,95
The high-precision glass element lens this webcam features produces clear and sharp images. The Microsoft LifeCam Studio webcam has a 1080p HD sensor and it offers 720p HD video chat option. In addition to these remarkable features, the webcam is also equipped with TrueColor technology with face tracking that automatically adjusts the camera’s exposure to the environment and ensures that your live streams are always bright and colorful.
The Microsoft LifeCam Studio has a wide angle lens and an autofocus feature that guarantees that all live streams are always in focus. The webcam is Skype certified which means that it performs best when used with this software. Audio recording features exceed all expectations since the webcam can record natural audio recordings with no background noises. However, the limited compatibility narrows down the spectrum of its potential users.
Pros:
- Excellent video recording features.
- Crystal clear audio
- Great mounting options
Cons:
- Available only on Windows OS
- Demanding system requirements
- Not optimized for live streaming.
How to live stream from a webcam on YouTube in 2020
Although producing your own live stream on YouTube is easy, there are still a few steps you will have to take before you can start streaming from the webcam on your computer. If you don’t have a YouTube channel, you must make one, in order to be able to create your first live steam.
Step 1
Go to youtube.com/webcam , then complete the channel verification process and make sure that your channel doesn’t have any live streaming restrictions in the last 90 days. Head over to your channel, click on the Create a Video or Post icon in the upper right corner of the web page and select the GoLive option.
Afterward, you should give Chrome permission to access your webcam and the microphone you intend on using to record audio.
Step 2
Immediately after, the platform will ask you to give a title to your stream and it will let you choose whether or not you want the stream to be public or unlisted. It may be a good idea to create a few unlisted streams before you go public if you are still trying to figure out how this feature works.
Proceed to select the camera and the microphone you intend to use to record the live stream, and you can also click on the Advanced Settings icon if you want to disable chat during the session or to specify that the live stream includes paid promotions.
Step 3
Once you’ve finished fine-tuning the advanced settings, you should click on the Next button. The platform will offer you to take or upload a thumbnail for your live stream.
Clicking on the Share icon will enable you to share a live stream on social media, copy the link or access the embed code. Using the Share option is a great way to check if your live stream is functioning properly and to make sure that you are all set to begin the streaming session.
Step 4
Start your live stream by hitting the Go Live button. During the stream, you’ll be able to see and reply to comments people posted, the duration of the stream as well as the number of people following your live stream. If you haven’t shared your live stream before you started a new session you can do so while you are live. Click on the End Stream button to finish your webcam live stream on YouTube.
Step 5
After each live streaming session, YouTube will display some important statistics like the total and average watch time for the particular stream, the number of new subscribers or the number of playbacks of your live stream. The stream will be available for review in YouTube’s Creator Studio in the Events menu.
Max Wales
Max Wales is a writer and a lover of all things video.
Follow @Max Wales
Max Wales
Mar 27, 2024• Proven solutions
Broadcasting videos in real time on social media can be a great way to share some of the best moments of your life with your friends or to reach new customers for the products your company offers. YouTube is the world’s biggest video sharing platform that already allows its users to stream live videos through third-party applications such as Wirecast Play or OBS. Less than a month ago, YouTube has finally made possible live streaming directly from a computer’s webcam. The option is currently only available on Chrome browsers, but the company claims that more browsers will start offering this feature soon.
In this article, we are going to provide you with all the information you’ll need to create seamless live streams using a webcam and introduce you to some of the best webcam models in 2021.
Best webcams for YouTube Livestreaming in 2021
The quality of the video recording you intend to broadcast live is essential for the success of your live streams. Most built-in laptop webcams produce low-quality videos, and for that reason using an external webcam that captures high-resolution videos can help you create live streams that attract a lot of attention from YouTube’s community.
How to choose the right webcam for live streaming on YouTube?
Compatability: Even the best webcams on the market are completely useless if they are not compatible with your computer. Finding a webcam that works with a PC or a Mac shouldn’t be too difficult because both Windows and iOS platforms offer support for a wide range of models.
Video Resolution: YouTubers that just want to produce simple live streams don’t have to pay a lot of attention to the video resolution, because their videos don’t show too many details. Vloggers and gamers, on the other hand, should consider using webcams that produce 4K or HD footage since lower-priced options have a hard time realistically depicting colors. The quality of the video output a webcam produces can increase its price significantly, so there’s no reason investing in it if you don’t have the intention of utilizing its features to the fullest.
Sound Quality: Besides the video features, you should also look into the webcam’s audio options, because no one wants to watch a video with a terrible sound. Buying an external microphone is probably the best solution to this issue, but if you can’t afford one, then purchasing a webcam with decent audio recording features is the second best option.
Adjustable Location: Although the angle from which you are recording a stream may not seem important, poorly framed live streams are more likely to go unnoticed. A webcam that is easily adjustable can grant you the freedom of choosing your shots on every live stream you share online and it will enable you to control each and every detail in the video.
The All-in-One Screen Recorder & Video Editor
- Record desktop screen, voiceover, and webcam simultaneously
- Edit recorded clips quickly with a wide range of professional tools
- Built-in plentiful templates and effects
- Export to MP4, MOV, MKV, GIF and multiple formats
For Win 7 or later (64-bit)
For macOS 10.12 or later
Secure Download
4 Best Webcams for YouTube Live streaming in 2021
There are thousands of different webcams you can use to record a live stream, but the models featured below are some of the very best currently available on the market.
1. Logitech 4K Pro webcam
OS: Windows, macOS, Chrome OS
Price: $199
This is currently the only webcam on the market that supports 4K video recording, which makes it a forerunner of innovation and change. Besides the 4K option, the webcam’s features include a 5X digital zoom, infrared facial recognition and the amazing Right Light with HDR option that helps users record videos even under difficult light conditions.
The webcam can perform basic functions, like Skype calls, without the aid of third-party apps, which means that you can use it to create live streams on YouTube even if you don’t have a broadcasting software. The webcam’s stand is designed to fit almost any surface, so mounting the Logitech 4K Pro webcam to a laptop or monitor is quick and simple. The background replacement feature this Logitech’s webcam model offers can be quite useful if you want to use a different background in your YouTube live stream.
Pros:
- Produces incredibly clear and sharp images
- Superb background replacement options
- Expansive field of view
Cons:
- Poor audio recording options
- Internal software is basic
- A limited number of programs can capture 4K footage
2. Logitech HD Pro C920
OS: macOS, Windows
Price: $99,99
Vloggers and all other YouTubers who care about video resolution will love using this webcam. Besides being capable of producing crystal clear videos in 1080p or HD 720 resolution at 30 or 60 fps, Logitech HD Pro C922 is also optimized for live streaming, which makes it a perfect webcam for live streaming on YouTube and all other video sharing platforms.
The webcam is equipped with two omnidirectional microphones that can record clear audio, but they pick up background noises easily, so using an external microphone for your live stream is still a much better option. The automatic low-light correction feature is designed to detect flickering lights in a video or increase visibility when streaming from a dimmed location. A foldable stand makes mounting the webcam easy, and you can also use a tripod if you want to record a live stream from an unusual perspective.
Pros:
- Produces 1080p and 720p resolution videos at 30 and 60 fps
- Allows users to integrate live images into their live streams
- Very easy to use
Cons
- Below average audio recording features
- Pricey
- Works only with OBS and XSplit broadcasting software
3. Logitech C922 Pro Stream webcam
OS: Windows, macOS, Xbox, Chrome OS, Android 5.0 or above
Price: $99,99
Professional streamers, who want to capture impeccable live streams, should look no further. Logitech C922 Pro Stream webcam is the premier option for anyone who wants to be regarded as a professional streamer. This Logitech’s webcam lets you capture live streams in 1080p at 30 fps or 720p at 60 fps, while also providing the background removal feature for live streams on Twitch and YouTube. The video compression ensures that your live streams don’t take up too much of your network’s resources.
The webcam’s microphones enable users to record clear audio and reduce the need to use an external mic on every live stream you make. The Logitech C922 Pro Stream webcam delivers stunning performances in low light conditions, and it also has a 78-degree field of view lens. The webcam’s mounting options are somewhat limited, which can have a negative effect on the visual appeal of your YouTube live streams.
Pros:
- Offers a solid support for audio recording
- Delivers stunning picture quality
- Compatible with a wide range of operating systems
Cons:
- Limited mounting options
- Not plug-and-play friendly on Mac devices
- More expensive than webcams with similar capabilities
4. Microsoft LifeCam Studio
OS: Windows
Price: $99,95
The high-precision glass element lens this webcam features produces clear and sharp images. The Microsoft LifeCam Studio webcam has a 1080p HD sensor and it offers 720p HD video chat option. In addition to these remarkable features, the webcam is also equipped with TrueColor technology with face tracking that automatically adjusts the camera’s exposure to the environment and ensures that your live streams are always bright and colorful.
The Microsoft LifeCam Studio has a wide angle lens and an autofocus feature that guarantees that all live streams are always in focus. The webcam is Skype certified which means that it performs best when used with this software. Audio recording features exceed all expectations since the webcam can record natural audio recordings with no background noises. However, the limited compatibility narrows down the spectrum of its potential users.
Pros:
- Excellent video recording features.
- Crystal clear audio
- Great mounting options
Cons:
- Available only on Windows OS
- Demanding system requirements
- Not optimized for live streaming.
How to live stream from a webcam on YouTube in 2020
Although producing your own live stream on YouTube is easy, there are still a few steps you will have to take before you can start streaming from the webcam on your computer. If you don’t have a YouTube channel, you must make one, in order to be able to create your first live steam.
Step 1
Go to youtube.com/webcam , then complete the channel verification process and make sure that your channel doesn’t have any live streaming restrictions in the last 90 days. Head over to your channel, click on the Create a Video or Post icon in the upper right corner of the web page and select the GoLive option.
Afterward, you should give Chrome permission to access your webcam and the microphone you intend on using to record audio.
Step 2
Immediately after, the platform will ask you to give a title to your stream and it will let you choose whether or not you want the stream to be public or unlisted. It may be a good idea to create a few unlisted streams before you go public if you are still trying to figure out how this feature works.
Proceed to select the camera and the microphone you intend to use to record the live stream, and you can also click on the Advanced Settings icon if you want to disable chat during the session or to specify that the live stream includes paid promotions.
Step 3
Once you’ve finished fine-tuning the advanced settings, you should click on the Next button. The platform will offer you to take or upload a thumbnail for your live stream.
Clicking on the Share icon will enable you to share a live stream on social media, copy the link or access the embed code. Using the Share option is a great way to check if your live stream is functioning properly and to make sure that you are all set to begin the streaming session.
Step 4
Start your live stream by hitting the Go Live button. During the stream, you’ll be able to see and reply to comments people posted, the duration of the stream as well as the number of people following your live stream. If you haven’t shared your live stream before you started a new session you can do so while you are live. Click on the End Stream button to finish your webcam live stream on YouTube.
Step 5
After each live streaming session, YouTube will display some important statistics like the total and average watch time for the particular stream, the number of new subscribers or the number of playbacks of your live stream. The stream will be available for review in YouTube’s Creator Studio in the Events menu.
Max Wales
Max Wales is a writer and a lover of all things video.
Follow @Max Wales
Also read:
- In 2024, Enabling Autoplay YouTube Without Alerts
- Elevating Your Channel Maximizing AdSense on YouTube for 2024
- Unlock YouTube's Potential Key Strategies From Creator Studio Manual
- [Updated] Chart Success The Top Online Stock Portals
- Unleash Creativity Top Free Video Opener Tools
- Clip Narration Devisee
- Essential YouTube News Sources List for 2024
- Boosting Subscriber Commitment Top Strategies for Keeping Viewers Coming Back on YouTube
- In 2024, Captivate Crowds Social Media Growth Hacks for YouTube
- [New] Audience Engagement Where to Captivate Viewers
- [Updated] Collaborative Titling Across Technology Realms
- [New] Dominate Views Smarter Youtube Timing Strategies
- [Updated] Discovering New Horizons in Online Videos The Best 27 Non-YouTube Sites
- Navigating Your Way Through YouTube TV's Unique Offerings
- Choosing Platforms YouTube Shorts Vs. TikTok – Best for Minis
- In 2024, Comprehensive Review of iOS Free Video Editing Apps
- [New] Creative Content Concepts for Vlogs
- Blocking Unwanted Youtube Channels PC & Mobile Edition for 2024
- A Deep Dive Into YouTube Content Ownership Laws for 2024
- [Updated] Elite Channel Explorer Discover Prime Video Status
- [New] Digital Dominion Rise as a YouTube Guru
- [Updated] 10 Premium Yoga Channels for Ultimate Fitness Journey
- Establishing an Individual Identity on YouTube Platform for 2024
- Step Into Editing Excellence with YouTube Studio Toolset
- In 2024, Comparative Study of YouTubes and DailyMentions
- B-Roll Builder Kit for 2024
- Unveiling the Secrets to Youtube Success Titles & Tags
- Boost YouTube Video Performance with Rapid Rendering Methods for 2024
- Economical Entrance to YouTube Ecosystem Affiliate Assistance for Small Sets for 2024
- The Ultimate Guide to Using Google Analytics for Growth
- [Updated] Escalate Your Channel with a Swift Move Towards YouTube Partner Status
- [Updated] Distinguishing Between YouTube Content Control and Creative Commons Flexibility
- The Ultimate Handbook for YouTube Video Creation
- Elevate Creations - Get FREE High-Quality Templates Today
- [Updated] Crafting Captivating YouTube Thumbnails on Smartphones
- 5 Leading Tools for Crafting Superior Video Titles and Tags for 2024
- [New] Decoding Earnings for Content Producers on Short-Form Platform
- 2024 Approved Digital Classrooms Prime Ed Tutorials Online
- In 2024, Boosting Earning Potential on YouTube Shorts
- Charting the Course of YouTube Success Through Social Blade Analysis
- [New] 2024 Approved Shielding Imagery Best Practices for Instagram Photowatermarking
- [New] In 2024, Advanced Techniques in FBX Game Filming
- In 2024, How to Hide/Fake Snapchat Location on Your Samsung Galaxy A54 5G | Dr.fone
- Navigating the Essence of Photography Polarr’s Edits Revealed
- [New] 2024 Approved A Beginner-Friendly Introduction to IO Screen Recorder
- The way to get back lost data from Realme Narzo 60x 5G
- [New] A Comprehensive Guide to Monetize Your Facebook Page Tips and Tricks for 2024
- [Updated] In 2024, Mastering Windows Ranked 5 Best Screen Capture Programs
- [New] LiveStreaming & Media Management with MS Video Hub
- How to use Snapchat Location Spoofer to Protect Your Privacy On Xiaomi Redmi K70 Pro? | Dr.fone
- The 2021'S Best Screen Capture Tools Roundup
- 2024 Approved Fix Audio Loop in Tweeted Visual Media Links
- Updated M4R Conversion Basics A Beginners Checklist for 2024
- 4 Solutions to Fix Unfortunately Your App Has Stopped Error on Nokia C02 | Dr.fone
- [Updated] In 2024, Enhance Productivity Mac Screen Capture Made Simple Using Shortcut Keys
- How To Unlock Samsung Galaxy XCover 6 Pro Tactical Edition Phone Without Password?
- [Updated] What Is Discord Nitro And How to Get It? [Free & Paid] for 2024
- [New] Harness the Power of FB Video Marketing with These Free Apps
- Title: "[Updated] Build Your Wealth on YouTube A Guide to Creating Content Without Ads"
- Author: Kevin
- Created at : 2024-05-25 16:40:26
- Updated at : 2024-05-26 16:40:26
- Link: https://youtube-videos.techidaily.com/updated-build-your-wealth-on-youtube-a-guide-to-creating-content-without-ads/
- License: This work is licensed under CC BY-NC-SA 4.0.
