Blueprint: Strategies for Authentic Life Enrichment Videos

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Leveraging YouTube Content for IGTV Prominence

How to Convert YouTube to IGTV Videos? [3 Ways]

Shanoon Cox

Mar 27, 2024• Proven solutions

Publishing video content on social media platforms like Instagram or IGTV can help influencers and brands reach new customers. The only trouble is that both Instagram and IGTV have very precise video upload requirements, so each video you want to share on your IGTV channel must be saved in MP4 file format and in a 9:16 aspect ratio.

YouTube videos, on the other hand, are mostly horizontally oriented. If you attempt to upload a YouTube video to IGTV and wondering how to achieve it, just keep reading. Because in this article, we are going to show you how you can convert a horizontal YouTube video into IGTV vertical one in 3 different ways.

• Part 1: Re-post YouTube Video to IGTV with Filmora
• Part 2: Use YouTube to IGTV Online Converter
• Part 3: Convert YouTube Video to IGTV with FXP

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Part 1: Convert YouTube Videos to IGTV Vertical Videos with Filmora

If you don’t already have the original file of the video you’d like to upload to your IGTV channel, you can download a video from YouTube , but keep in mind that you can’t use any content without permission from its owner.

Once you have the file, you can create a new project in Filmora and then after the project loads you should click on the File menu and select the Project Settings option. Pick one of the 9:16 video resolution options provided by the editor and click OK to confirm the changes.

Click on the Import button to add a YouTube video to your project and then place it on the timeline. Your video will be displayed in the Preview Panel, and you’ll be able to see that the video is positioned at the center of the panel and that its top and bottom are black.

Go to the Effects tab and click on the Background Blur submenu if you want to blur the empty areas of the frame. Add the Basic Blur effect to the timeline and drag one of its sides to position it over the entire video.

In case you are working with a video that already has a 16:9 aspect ratio, you can create a project that has the same aspect ratio, and then just use the Rotate slider in the Transform menu, to change turn a landscape video into a portrait video. The scaling tool is helpful to enlarge the frames in a vertical aspect ratio.

Filmora lets you create vertical videos in just a few quick steps, which makes it a perfect choice for influencers and marketers who want to share video content on YouTube and IGTV.

Latest News: In Filmora V10.5 and later versions, there is a new feature called Auto-Reframe. This feature allows users to convert one video for different social media platforms based on the aspect ratio changing, and its features of detecting the moving object. Click the Analyze button, and Filmora will convert this 16:9 YouTube video to vertical 9:16 IGTV video automatically. And I can adjust frames to follow Yasmine’s movement to fine-tune the result.

You can watch the video below to find out more information about the Auto-Reframe tool.

Part 2: Use Kapwing to Convert YouTube to IGTV Online

YouTubers who already have lots of videos on their channel can use online video editing platforms, like Kapwing to edit the content they want to post on IGTV. This online video editor offers a number of video editing tools that let you polish your videos before posting them on social media.

Click on the Resize tool and simply copy and paste the URL of a YouTube into the appropriate bar and the platform will automatically import a video and display it on the screen once the content is finally fetched.

Pick the Story (Snap/Insta) or IGTV 9:16 option and then proceed to choose the background color for your IGTV video, increase or decrease the zoom level or change the position of the video. Click on the Create button when ready and wait for Kapwing to process your video. All videos you create with the free version of this online video editor are going to be watermarked and you have to pay a six-dollar fee for each watermark-free video you edit with Kapwing or you can opt for a $20 monthly subscription fee that enables you to export an unlimited amount of videos without watermarks each month.

A growing number of IGTV users choose to rotate their videos, instead of resizing them, so if you already have a YouTube video with a 16:9 aspect ratio you can just rotate it and get a video with a 9:16 aspect ratio. Click on the Rotate option and then rotate it 90 degrees clockwise or counterclockwise and click on the Create button. If you opt for this method of creating a vertical video for IGTV, your video will remain the same size, but the viewers will have to hold their phones horizontally in order to view it properly.

You may also like: How to Convert MKV to MP4 without Losing Quality [Free Converters Provided] >>

Part 3: Changing the Aspect Ratio of a YouTube Video with Final Cut Pro

Editing videos with professional video editing software products like Final Cut Pro or Premiere Pro requires a certain amount of skill. There is more than just one way to change the aspect ratio of a video in Final Cut Pro, but probably the best one is to set the project resolution to 2160X3840 or any other lower resolution that matches the 9:16 aspect ratio. During the video editing process, you will have to resize all of the footage you want to include in the final version of the video. Planning your shots and composing them differently than you would compose horizontally oriented shots can potentially save you a little time on resizing and repositioning the video clips you’re working with.

If you’ve already exported a video and uploaded it to your YouTube channel, you can open that video in Final Cut Pro and just rotate it using the Transform tools. However, the viewers will have to hold their phones in a horizontal position while watching the video if you choose this method of creating a 9:16 aspect ratio in Final Cut Pro.

Conclusion

Posting YouTube videos on your IGTV channel is still a somewhat complicated process because you can’t share posts directly from one platform to the other. Moreover, you can’t upload videos that last more than ten minutes to IGTV, unless you have a verified account. Even so, the IGTV platform can help you extend the reach of your videos and increase the revenue you’re generating from the content you’re sharing on social media. Do you know another way of changing a YouTube video’s aspect ratio before re-posting it on IGTV? Leave a comment and let us know.

You may also like: YouTube to WAV File: 4 Best Free Convert Solutions >>

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Publishing video content on social media platforms like Instagram or IGTV can help influencers and brands reach new customers. The only trouble is that both Instagram and IGTV have very precise video upload requirements, so each video you want to share on your IGTV channel must be saved in MP4 file format and in a 9:16 aspect ratio.

YouTube videos, on the other hand, are mostly horizontally oriented. If you attempt to upload a YouTube video to IGTV and wondering how to achieve it, just keep reading. Because in this article, we are going to show you how you can convert a horizontal YouTube video into IGTV vertical one in 3 different ways.

• Part 1: Re-post YouTube Video to IGTV with Filmora
• Part 2: Use YouTube to IGTV Online Converter
• Part 3: Convert YouTube Video to IGTV with FXP

---

Part 1: Convert YouTube Videos to IGTV Vertical Videos with Filmora

If you don’t already have the original file of the video you’d like to upload to your IGTV channel, you can download a video from YouTube , but keep in mind that you can’t use any content without permission from its owner.

Once you have the file, you can create a new project in Filmora and then after the project loads you should click on the File menu and select the Project Settings option. Pick one of the 9:16 video resolution options provided by the editor and click OK to confirm the changes.

Click on the Import button to add a YouTube video to your project and then place it on the timeline. Your video will be displayed in the Preview Panel, and you’ll be able to see that the video is positioned at the center of the panel and that its top and bottom are black.

Go to the Effects tab and click on the Background Blur submenu if you want to blur the empty areas of the frame. Add the Basic Blur effect to the timeline and drag one of its sides to position it over the entire video.

In case you are working with a video that already has a 16:9 aspect ratio, you can create a project that has the same aspect ratio, and then just use the Rotate slider in the Transform menu, to change turn a landscape video into a portrait video. The scaling tool is helpful to enlarge the frames in a vertical aspect ratio.

Filmora lets you create vertical videos in just a few quick steps, which makes it a perfect choice for influencers and marketers who want to share video content on YouTube and IGTV.

Latest News: In Filmora V10.5 and later versions, there is a new feature called Auto-Reframe. This feature allows users to convert one video for different social media platforms based on the aspect ratio changing, and its features of detecting the moving object. Click the Analyze button, and Filmora will convert this 16:9 YouTube video to vertical 9:16 IGTV video automatically. And I can adjust frames to follow Yasmine’s movement to fine-tune the result.

You can watch the video below to find out more information about the Auto-Reframe tool.

Part 2: Use Kapwing to Convert YouTube to IGTV Online

YouTubers who already have lots of videos on their channel can use online video editing platforms, like Kapwing to edit the content they want to post on IGTV. This online video editor offers a number of video editing tools that let you polish your videos before posting them on social media.

Click on the Resize tool and simply copy and paste the URL of a YouTube into the appropriate bar and the platform will automatically import a video and display it on the screen once the content is finally fetched.

Pick the Story (Snap/Insta) or IGTV 9:16 option and then proceed to choose the background color for your IGTV video, increase or decrease the zoom level or change the position of the video. Click on the Create button when ready and wait for Kapwing to process your video. All videos you create with the free version of this online video editor are going to be watermarked and you have to pay a six-dollar fee for each watermark-free video you edit with Kapwing or you can opt for a $20 monthly subscription fee that enables you to export an unlimited amount of videos without watermarks each month.

A growing number of IGTV users choose to rotate their videos, instead of resizing them, so if you already have a YouTube video with a 16:9 aspect ratio you can just rotate it and get a video with a 9:16 aspect ratio. Click on the Rotate option and then rotate it 90 degrees clockwise or counterclockwise and click on the Create button. If you opt for this method of creating a vertical video for IGTV, your video will remain the same size, but the viewers will have to hold their phones horizontally in order to view it properly.

You may also like: How to Convert MKV to MP4 without Losing Quality [Free Converters Provided] >>

Part 3: Changing the Aspect Ratio of a YouTube Video with Final Cut Pro

Editing videos with professional video editing software products like Final Cut Pro or Premiere Pro requires a certain amount of skill. There is more than just one way to change the aspect ratio of a video in Final Cut Pro, but probably the best one is to set the project resolution to 2160X3840 or any other lower resolution that matches the 9:16 aspect ratio. During the video editing process, you will have to resize all of the footage you want to include in the final version of the video. Planning your shots and composing them differently than you would compose horizontally oriented shots can potentially save you a little time on resizing and repositioning the video clips you’re working with.

If you’ve already exported a video and uploaded it to your YouTube channel, you can open that video in Final Cut Pro and just rotate it using the Transform tools. However, the viewers will have to hold their phones in a horizontal position while watching the video if you choose this method of creating a 9:16 aspect ratio in Final Cut Pro.

Conclusion

Posting YouTube videos on your IGTV channel is still a somewhat complicated process because you can’t share posts directly from one platform to the other. Moreover, you can’t upload videos that last more than ten minutes to IGTV, unless you have a verified account. Even so, the IGTV platform can help you extend the reach of your videos and increase the revenue you’re generating from the content you’re sharing on social media. Do you know another way of changing a YouTube video’s aspect ratio before re-posting it on IGTV? Leave a comment and let us know.

You may also like: YouTube to WAV File: 4 Best Free Convert Solutions >>

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Publishing video content on social media platforms like Instagram or IGTV can help influencers and brands reach new customers. The only trouble is that both Instagram and IGTV have very precise video upload requirements, so each video you want to share on your IGTV channel must be saved in MP4 file format and in a 9:16 aspect ratio.

YouTube videos, on the other hand, are mostly horizontally oriented. If you attempt to upload a YouTube video to IGTV and wondering how to achieve it, just keep reading. Because in this article, we are going to show you how you can convert a horizontal YouTube video into IGTV vertical one in 3 different ways.

• Part 1: Re-post YouTube Video to IGTV with Filmora
• Part 2: Use YouTube to IGTV Online Converter
• Part 3: Convert YouTube Video to IGTV with FXP

---

Part 1: Convert YouTube Videos to IGTV Vertical Videos with Filmora

If you don’t already have the original file of the video you’d like to upload to your IGTV channel, you can download a video from YouTube , but keep in mind that you can’t use any content without permission from its owner.

Once you have the file, you can create a new project in Filmora and then after the project loads you should click on the File menu and select the Project Settings option. Pick one of the 9:16 video resolution options provided by the editor and click OK to confirm the changes.

Click on the Import button to add a YouTube video to your project and then place it on the timeline. Your video will be displayed in the Preview Panel, and you’ll be able to see that the video is positioned at the center of the panel and that its top and bottom are black.

Go to the Effects tab and click on the Background Blur submenu if you want to blur the empty areas of the frame. Add the Basic Blur effect to the timeline and drag one of its sides to position it over the entire video.

In case you are working with a video that already has a 16:9 aspect ratio, you can create a project that has the same aspect ratio, and then just use the Rotate slider in the Transform menu, to change turn a landscape video into a portrait video. The scaling tool is helpful to enlarge the frames in a vertical aspect ratio.

Filmora lets you create vertical videos in just a few quick steps, which makes it a perfect choice for influencers and marketers who want to share video content on YouTube and IGTV.

Latest News: In Filmora V10.5 and later versions, there is a new feature called Auto-Reframe. This feature allows users to convert one video for different social media platforms based on the aspect ratio changing, and its features of detecting the moving object. Click the Analyze button, and Filmora will convert this 16:9 YouTube video to vertical 9:16 IGTV video automatically. And I can adjust frames to follow Yasmine’s movement to fine-tune the result.

You can watch the video below to find out more information about the Auto-Reframe tool.

Part 2: Use Kapwing to Convert YouTube to IGTV Online

YouTubers who already have lots of videos on their channel can use online video editing platforms, like Kapwing to edit the content they want to post on IGTV. This online video editor offers a number of video editing tools that let you polish your videos before posting them on social media.

Click on the Resize tool and simply copy and paste the URL of a YouTube into the appropriate bar and the platform will automatically import a video and display it on the screen once the content is finally fetched.

Pick the Story (Snap/Insta) or IGTV 9:16 option and then proceed to choose the background color for your IGTV video, increase or decrease the zoom level or change the position of the video. Click on the Create button when ready and wait for Kapwing to process your video. All videos you create with the free version of this online video editor are going to be watermarked and you have to pay a six-dollar fee for each watermark-free video you edit with Kapwing or you can opt for a $20 monthly subscription fee that enables you to export an unlimited amount of videos without watermarks each month.

A growing number of IGTV users choose to rotate their videos, instead of resizing them, so if you already have a YouTube video with a 16:9 aspect ratio you can just rotate it and get a video with a 9:16 aspect ratio. Click on the Rotate option and then rotate it 90 degrees clockwise or counterclockwise and click on the Create button. If you opt for this method of creating a vertical video for IGTV, your video will remain the same size, but the viewers will have to hold their phones horizontally in order to view it properly.

You may also like: How to Convert MKV to MP4 without Losing Quality [Free Converters Provided] >>

Part 3: Changing the Aspect Ratio of a YouTube Video with Final Cut Pro

Editing videos with professional video editing software products like Final Cut Pro or Premiere Pro requires a certain amount of skill. There is more than just one way to change the aspect ratio of a video in Final Cut Pro, but probably the best one is to set the project resolution to 2160X3840 or any other lower resolution that matches the 9:16 aspect ratio. During the video editing process, you will have to resize all of the footage you want to include in the final version of the video. Planning your shots and composing them differently than you would compose horizontally oriented shots can potentially save you a little time on resizing and repositioning the video clips you’re working with.

If you’ve already exported a video and uploaded it to your YouTube channel, you can open that video in Final Cut Pro and just rotate it using the Transform tools. However, the viewers will have to hold their phones in a horizontal position while watching the video if you choose this method of creating a 9:16 aspect ratio in Final Cut Pro.

Conclusion

Posting YouTube videos on your IGTV channel is still a somewhat complicated process because you can’t share posts directly from one platform to the other. Moreover, you can’t upload videos that last more than ten minutes to IGTV, unless you have a verified account. Even so, the IGTV platform can help you extend the reach of your videos and increase the revenue you’re generating from the content you’re sharing on social media. Do you know another way of changing a YouTube video’s aspect ratio before re-posting it on IGTV? Leave a comment and let us know.

You may also like: YouTube to WAV File: 4 Best Free Convert Solutions >>

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Publishing video content on social media platforms like Instagram or IGTV can help influencers and brands reach new customers. The only trouble is that both Instagram and IGTV have very precise video upload requirements, so each video you want to share on your IGTV channel must be saved in MP4 file format and in a 9:16 aspect ratio.

YouTube videos, on the other hand, are mostly horizontally oriented. If you attempt to upload a YouTube video to IGTV and wondering how to achieve it, just keep reading. Because in this article, we are going to show you how you can convert a horizontal YouTube video into IGTV vertical one in 3 different ways.

• Part 1: Re-post YouTube Video to IGTV with Filmora
• Part 2: Use YouTube to IGTV Online Converter
• Part 3: Convert YouTube Video to IGTV with FXP

---

Part 1: Convert YouTube Videos to IGTV Vertical Videos with Filmora

If you don’t already have the original file of the video you’d like to upload to your IGTV channel, you can download a video from YouTube , but keep in mind that you can’t use any content without permission from its owner.

Once you have the file, you can create a new project in Filmora and then after the project loads you should click on the File menu and select the Project Settings option. Pick one of the 9:16 video resolution options provided by the editor and click OK to confirm the changes.

Click on the Import button to add a YouTube video to your project and then place it on the timeline. Your video will be displayed in the Preview Panel, and you’ll be able to see that the video is positioned at the center of the panel and that its top and bottom are black.

Go to the Effects tab and click on the Background Blur submenu if you want to blur the empty areas of the frame. Add the Basic Blur effect to the timeline and drag one of its sides to position it over the entire video.

In case you are working with a video that already has a 16:9 aspect ratio, you can create a project that has the same aspect ratio, and then just use the Rotate slider in the Transform menu, to change turn a landscape video into a portrait video. The scaling tool is helpful to enlarge the frames in a vertical aspect ratio.

Filmora lets you create vertical videos in just a few quick steps, which makes it a perfect choice for influencers and marketers who want to share video content on YouTube and IGTV.

Latest News: In Filmora V10.5 and later versions, there is a new feature called Auto-Reframe. This feature allows users to convert one video for different social media platforms based on the aspect ratio changing, and its features of detecting the moving object. Click the Analyze button, and Filmora will convert this 16:9 YouTube video to vertical 9:16 IGTV video automatically. And I can adjust frames to follow Yasmine’s movement to fine-tune the result.

You can watch the video below to find out more information about the Auto-Reframe tool.

Part 2: Use Kapwing to Convert YouTube to IGTV Online

YouTubers who already have lots of videos on their channel can use online video editing platforms, like Kapwing to edit the content they want to post on IGTV. This online video editor offers a number of video editing tools that let you polish your videos before posting them on social media.

Click on the Resize tool and simply copy and paste the URL of a YouTube into the appropriate bar and the platform will automatically import a video and display it on the screen once the content is finally fetched.

Pick the Story (Snap/Insta) or IGTV 9:16 option and then proceed to choose the background color for your IGTV video, increase or decrease the zoom level or change the position of the video. Click on the Create button when ready and wait for Kapwing to process your video. All videos you create with the free version of this online video editor are going to be watermarked and you have to pay a six-dollar fee for each watermark-free video you edit with Kapwing or you can opt for a $20 monthly subscription fee that enables you to export an unlimited amount of videos without watermarks each month.

A growing number of IGTV users choose to rotate their videos, instead of resizing them, so if you already have a YouTube video with a 16:9 aspect ratio you can just rotate it and get a video with a 9:16 aspect ratio. Click on the Rotate option and then rotate it 90 degrees clockwise or counterclockwise and click on the Create button. If you opt for this method of creating a vertical video for IGTV, your video will remain the same size, but the viewers will have to hold their phones horizontally in order to view it properly.

You may also like: How to Convert MKV to MP4 without Losing Quality [Free Converters Provided] >>

Part 3: Changing the Aspect Ratio of a YouTube Video with Final Cut Pro

Editing videos with professional video editing software products like Final Cut Pro or Premiere Pro requires a certain amount of skill. There is more than just one way to change the aspect ratio of a video in Final Cut Pro, but probably the best one is to set the project resolution to 2160X3840 or any other lower resolution that matches the 9:16 aspect ratio. During the video editing process, you will have to resize all of the footage you want to include in the final version of the video. Planning your shots and composing them differently than you would compose horizontally oriented shots can potentially save you a little time on resizing and repositioning the video clips you’re working with.

If you’ve already exported a video and uploaded it to your YouTube channel, you can open that video in Final Cut Pro and just rotate it using the Transform tools. However, the viewers will have to hold their phones in a horizontal position while watching the video if you choose this method of creating a 9:16 aspect ratio in Final Cut Pro.

Conclusion

Posting YouTube videos on your IGTV channel is still a somewhat complicated process because you can’t share posts directly from one platform to the other. Moreover, you can’t upload videos that last more than ten minutes to IGTV, unless you have a verified account. Even so, the IGTV platform can help you extend the reach of your videos and increase the revenue you’re generating from the content you’re sharing on social media. Do you know another way of changing a YouTube video’s aspect ratio before re-posting it on IGTV? Leave a comment and let us know.

You may also like: YouTube to WAV File: 4 Best Free Convert Solutions >>

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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