Behind the Scenes with YouTube’s Payment Policies for Creators

Video site YouTube, owned by Google, is one of the biggest money makers for the internet giant. YouTube has changed how content creators share their work, becoming a multi-billion dollar business.

So how does YouTube pay you? It’s simple. YouTube pays you when you watch videos, view ads, search, etc. YouTube also pays you when you are a part of a video’s revenue.

In this article, we’re going to walk you through our 4-step process to outline to illustrate exactly how youtube pays you. First, let’s see the minimum eligibility requirements to join Youtube Partner Program.

1. Emma Chamberlain - $12 million
2. Roman Atwood – $14.5 million
3. JJ Olatunji (AKA KSI) – $15 million
4. Stevin John (AKA Blippi) – $16 million
5. Sean McLoughlin (AKA Jacksepticeye) – $16 million
6. David Dobrik – $20 million
7. Anastasia Radzinskaya (AKA Like Nastya) – $20 million
8. Rhett McLaughlin and Link Neal – $20 million
9. Lilly Singh – $20 million
10. Preston Arsement – $20 million
11. James Charles – $22 million
12. Evan Fong – $25 million
13. Jimmy Donaldson (AKA MrBeast) – $25 million
14. Daniel Middleton – $35 million
15. Mark Fischbach (AKA Markiplier) – $35 million
16. Felix Kjellberg (AKA PewDiePie) – $40 million
17. Logan Paul – $45 million
18. Dude Perfect - $50 million
19. Jake Paul – $60 million
20. Ryan Kaji – $100 million

• Alternative ways to earn more money from YouTube
• Hot FAQs on YouTube channel monetization

Part 1: When does youtube pay you [threshold to meet]

As a YouTuber, do you feel like you’re always struggling to reach some “threshold” where YouTube finally starts rewarding your efforts with some financial reward? You came to the right place; here’s a list of Youtube minimum criteria to reach the threshold.

1. 1K subscribers

The first requirement to monetize your channel is to increase your subscribers to at least 1000.

2. Follow all the YouTube channel monetization policies

These policies are a collection of documents containing all the policies, guidelines, and terms that apply to the YouTube Partner Program and advertising programs.

3. Availability in your region

It would be best if you were in the listed countries where Youtube Partner Program is available.

4. Strike free channel

Remember to avoid any strikes if you are planning to monetize your channel.

5. 4,000 watch hours

To qualify as a creator with a sustainable audience, you’ll need at least 4,000 public watch hours within 12 months in your channel.

6. AdSense account

You’ll need to ensure that you have a Google Adsense account set up and ready to go. Without an Adsense account, the video isn’t eligible to be monetized.

Part 2: How Do You Get Paid on YouTube?

We know that making money from YouTube can be challenging but not impossible. We’ll help you figure out how to get paid. Whether you want to create your videos and monetize them or you want to take advantage of the huge pool of talent. We’ll show you what the impact of the Youtube Partner program is on the revenue of YouTube channel owners:

Video length

One of the most noteworthy characteristics of a YouTube video is its length. A longer video provides a greater amount of information, which means a greater likelihood of the viewer actually watching it to completion.

Ad Quality

The two main qualities that differentiate high-quality YouTube ads are relevance and timeliness. It would be best if you tailored the ad to what’s happening within the video to be relevant. For instance, an ad about a new study may be relevant if the video is about health or science. The ad should also be timely. If you’re looking to get more revenue out of your channel, the quality of your ads should be high.

Number of clicks each ad receives

The number of times your video ad is shown is an important factor in how much it makes. You can increase your ads’ revenue potential by increasing the ad’s number of clicks. Advertisers use this metric to gauge the effectiveness of their campaigns, which is why optimizing the number of clicks your ads get is so important.

Ad Blockers

And there are two problems with ad blocking. The first is that it cuts off revenue. The second problem is that it reduces user engagement. Ad blocking decreases the amount of time that users spend watching videos. Youtube videos that rely on advertising to generate revenue may decrease their income.

Bonus: See how much you can get by YouTube Pay Calculator

Calculating your potential earnings from YouTube is a great way to see if it is worth your time to start a channel and create videos for certain niches. It can also help you set realistic expectations for the average earnings you can expect.

A YouTube pay calculator is a simple way to estimate how much money you can make from your YouTube channel. These calculators will help you better understand how much money your youtube channel is making. Based on your view count, engagement and various other factors, it can help you to calculate your earnings from a YouTube Video or Channel.

1.Daily Video Views

Drag the YouTube Video Views Slider right or left based on your daily video views. It’s important to set your Estimated Click-Through Rate based on your channels. All that combined, you can view your monthly estimated earnings potential in seconds.

2.YouTube Channel Analytics

This tool only requires your channel URL. Copy and paste the URL and click ‘Check.’ You’ll get a short report of your channel that includes your total subscribers, the last 90 days’ progress, and an estimated earning per video.

3.Youtube Money Calculator

The Youtube money calculator will show you the exact profit you are earning per day and will let you track your earnings daily, weekly and monthly. You can use the youtube money calculator to see if you should stop or continue your videos. You will also get to know how to improve your income.

How does YouTube send you money? Illustrate the mechanism

To receive money from Youtube, you must have an AdSense account linked with google and your Youtube channel. Let us find out how YouTube sends you money. Follow the steps mentioned below:

• Connect your AdSense account to your Google account and YouTube channel
• Make sure monetization is enabled.
• Check out the different kinds of video and ad formats you can monetize.

The videos and the ads you’ll put on your channel will get you money from Youtube in your AdSense account. When you have earned $10 in ads using your AdSense account linked to your Google account, Google will send you a confirmation email. Once all the verification has been done, Youtube will send you money in your AdSense account.

Part 3: Top YouTube Earners in 2022

When you think about the top YouTube earners, most name recognition is due to big-name influencers like PewDiePie and T-Series. Both these Youtubers, and the rest of the big names like Emma Chamberlain, Ryan Higa, Markiplier, and Hannah Hart, have significantly impacted the world of YouTube by becoming some of the best at what they do.

Now you must be wondering who the richest YouTubers are. We rounded up the top of the richest YouTubers in 2022. Read on to see which YouTube celebrities are worth the most.

20. Emma Chamberlain – $12 million

Emma Chamberlain, a vlogger and a social media personality, has a net worth of $12 million. Her personality has amassed over 11.8 million subscribers and over 1.5 billion views.

19. Roman Atwood – $14.5 million

Roman Atwood became famous with prank videos on his YouTube channel back in 2009. He started another channel, “RomanAtwoodVlogs”, which now has over 15.5 million subscribers and 5.5 billion views. Total of all his endeavors is a staggering net worth of $14.5 million.

18. JJ Olatunji (AKA KSI) – $15 million

KSI is number 18 on our list, with a net worth of $15 million. In 2009, he created a new channel under the name moniker KSI. Now his channel has about 23.7 million subscribers and over 5.8 billion views.

17. Stevin John (AKA Blippi) – $16 million

Blippihis is a fun character for kids who make educational videos for them. His channel is available in several languages and has over 16.4 million subscribers, leaving Stevin with a net worth of $16 million.

16. Sean McLoughlin (AKA Jacksepticeye) – $16 million

This Irish YouTube personality has a vlogging and video games channel. This year, he has over 28 million subscribers and makes about $300,000 per month, making his net worth around $16 million.

15. David Dobrik – $20 million

David, a viral social media star, has gathered 18.2 million subscribers and over 8 billion views. His combined followers from different social media platforms are over 45 million. David’s other business endeavors and social media success explain his worth of $20 million.

14. Anastasia Radzinskaya (AKA Like Nastya) – $20 million

Nastya is an eight-year-old Russian girl who, in just a few years, has become one of the known children’s YouTubers in the world. Nowadays, she has over 110 million subscribers combining her six channels with over 42 billion views. In 2017, she partnered with Yoolato to monetize the content. It was worth it – Radzinskaya is now worth a massive $20 million.

13. Rhett McLaughlin and Link Neal – $20 million

They are Best known as the comedy duo Rhett and Link, one of the best comedy channels on youtube. Their YouTube channel has made them a combined $20 million fortune thanks to the success of their TV show Good Mythical Morning, which currently has around 17.5 million subscribers and over 7.8 billion views.

12. Lilly Singh – $20 million

Lilly Singh has comedic sketches featuring other YouTubers and celebrities in her YouTube videos. She released his first YouTube video in 2010, and his comedy sketches have attracted more than 14 million subscribers. Her total worth is $20 million.

11. Preston Arsement – $20 million

Preston Arsement has made it to Forbes magazine as one of the most paid internet entrepreneurs of 2022. His channel PrestonPlayz has attracted 21 million subscribers; now, he has a net worth of $20 million.

10. James Charles – $22 million

James Charles is a makeup artist who started by making YouTube videos about makeup tutorials and has since made a career. His makeup collection and clothing line business, along with youtube tutorials, made him a fortune of $22 million.

9. Evan Fong – $25 million

Evan Fong started the channel VanossGaming, which produces gaming videos on YouTube. His channel was launched in 2011 and now has over 25 million subscribers and over 7 billion views. His career as a star in computer animated series and directory in games made him an estimated worth of $25 million.

8. Jimmy Donaldson (AKA MrBeast) – $25 million

Jimmy’s YouTube career started in 2012 at the age of 13. With over 100 million subscribers and more than 22.5 billion views on his multiple channels, this social media king is in a league of his own. MrBeast, who can afford to give away $1 million in a single video, has a net worth of $25 million.

7. Daniel Middleton – $35 million

Daniel Middleton has made millions from his gaming YouTube channel DanTDM. He’s got 26 million subscribers and 10 billion views. This man also amassed a fortune of more than $35 million and set many world records in the most popular games.

6. Mark Fischbach (AKA Markiplier) – $35 million

Mark’s channel is one of the top 100 most subscribed Youtube channels. His career as a writer, actor, director and producer made him a fortune of $35 million.

5.Felix Kjellberg (AKA PewDiePie) – $40 million

Pewdiepie channel is often among the most subscribed channels on YouTube, and today it has around a whopping 111 million subscribers and over 28.2 billion views. Despite some setbacks, he still earned a staggering net worth of $40 million.

4. Logan Paul – $45 million

Logan is one of the most popular YouTubers of today’s generation. His channel of 23.6 million subscribers, along with successful merchandise and boxing career, make a total worth of $45 million.

3. Dude Perfect - $50 million

Dude Perfect is an entertainment, sports, and comedy brand that creates high-quality entertainment content that makes a whopping net worth of $50 million. Their channel boasts over 58 million YouTube subscribers.

2. Jake Paul – $60 million

Logan’s little brother Jake Paul started his content creation career at 16. His Youtube channel got hit early, and now he boasts over 20.4 million subscribers and 8.1 billion views.

1. Ryan Kaji – $100 million

You don’t normally meet a 10-year-old with a $100 million fortune, but Ryan Kaji is a rare exception. Ryan’s toy reviews have attracted more than two million subscribers and more than 50.7 billion views.

Part 4: Alternative ways to earn more money from YouTube

Some people think they can’t make money from YouTube…but that’s not true. You can make good money from YouTube, even as a newbie. It just takes some persistence and hard work to make that happen. We’ll show you some alternative ways to make more money on YouTube.

Make Good Content Continuously

Making good content that people love to watch repeatedly is a great way to earn more money. The key is improving the content continuously every week, month, or year.

Creating content that is both entertaining and informative helps people to make decisions. An audience can get a lot of information from the video, but if it is not of good quality, it will not have a good impression.

Bonus: Spice up your videos with Wondershare Filmora

A powerful video editing software can help you a lot. With an impactful editor software like Filmora, it allows you to add titles, music, and transition effects to give your video more visual appeal.

The current most popular video editing software application on the market is, hands down, Wondershare Filmora. Editing is incredibly easy with Filmora. Even the most inexperienced user can create a compelling, professional-looking video with Filmora in minutes. With Filmora’s video creation tools, anyone can easily edit, add effects, change text, and even make voiceovers. Filmora’s intuitive interface is a dream for non-experts as well. Some of its unique features include:

Stock Media

A royalty-free stock media, smart templates, and visual effects plug-ins will help you add more variety to your videos.

AI Portrait

Remove backgrounds from photographs with great accuracy, plus includes 80+ artificial intelligence portraits and photo editing stickers.

Green Screen

The green screen doesn’t just change your background but creates special effects, too.

Keyframing

It helps your videos look more energetic with smooth animation.

Color Correction

Add or make your own stunning 3D LUTs with color correction.

Join Affiliate

Affiliate marketing is a relatively easy way to turn YouTube viewers into customers. You can join many successful affiliate programs, but if you’re looking for the most money, go for the ones that offer a recurring commission.

Get Brand sponsorships

If you’re wondering if getting brand sponsorships for Youtube is worth the money, the answer is a resounding yes. Sponsorships on Youtube generate tons of views and even more engagement than ads do.

But brands tend to sponsor only content deemed relevant to the brand. So if you want to be a sponsored content creator, you must get to know your audience first and then build out your social media strategy around the products you sell and the messages you want to communicate.

Hot FAQs on YouTube channel monetization

1. What if I don’t meet the program threshold?

While trying to meet the threshold, focus on making content that will stand out from the competition and build your channel.

2. If I meet the threshold, do I automatically get into the YouTube Partner Program (YPP)?

No, the Youtube team will review every channel that passes the threshold. You cannot apply to join the YPP if your account has any active Community Guidelines strike. Plus, your channel must follow Youtube policies and guidelines.

3. How much money does 1 million views make?

For every one million views a YouTube video gets, a YouTuber can make upwards of $5000, based on Forbes’s estimated pay rate of $5. However, these are estimates, and the amount YouTubers earn from Youtube varies wildly.

Final Words

This article is a pretty good overview of the “how” of YouTube monetization, though we would also add that it can take a while to build up a following on YouTube if you’re starting. You’ll want to ensure that you put enough time and effort into your videos.

Your content must be unique so your viewers will want to stick around and engage with you. And lastly, if you’re looking to monetize your YouTube channel, focus on building your channel and growing your audience.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: When does youtube pay you [threshold to meet]

As a YouTuber, do you feel like you’re always struggling to reach some “threshold” where YouTube finally starts rewarding your efforts with some financial reward? You came to the right place; here’s a list of Youtube minimum criteria to reach the threshold.

1. 1K subscribers

The first requirement to monetize your channel is to increase your subscribers to at least 1000.

2. Follow all the YouTube channel monetization policies

These policies are a collection of documents containing all the policies, guidelines, and terms that apply to the YouTube Partner Program and advertising programs.

3. Availability in your region

It would be best if you were in the listed countries where Youtube Partner Program is available.

4. Strike free channel

Remember to avoid any strikes if you are planning to monetize your channel.

5. 4,000 watch hours

To qualify as a creator with a sustainable audience, you’ll need at least 4,000 public watch hours within 12 months in your channel.

6. AdSense account

You’ll need to ensure that you have a Google Adsense account set up and ready to go. Without an Adsense account, the video isn’t eligible to be monetized.

Part 2: How Do You Get Paid on YouTube?

We know that making money from YouTube can be challenging but not impossible. We’ll help you figure out how to get paid. Whether you want to create your videos and monetize them or you want to take advantage of the huge pool of talent. We’ll show you what the impact of the Youtube Partner program is on the revenue of YouTube channel owners:

Video length

One of the most noteworthy characteristics of a YouTube video is its length. A longer video provides a greater amount of information, which means a greater likelihood of the viewer actually watching it to completion.

Ad Quality

The two main qualities that differentiate high-quality YouTube ads are relevance and timeliness. It would be best if you tailored the ad to what’s happening within the video to be relevant. For instance, an ad about a new study may be relevant if the video is about health or science. The ad should also be timely. If you’re looking to get more revenue out of your channel, the quality of your ads should be high.

Number of clicks each ad receives

The number of times your video ad is shown is an important factor in how much it makes. You can increase your ads’ revenue potential by increasing the ad’s number of clicks. Advertisers use this metric to gauge the effectiveness of their campaigns, which is why optimizing the number of clicks your ads get is so important.

Ad Blockers

And there are two problems with ad blocking. The first is that it cuts off revenue. The second problem is that it reduces user engagement. Ad blocking decreases the amount of time that users spend watching videos. Youtube videos that rely on advertising to generate revenue may decrease their income.

Bonus: See how much you can get by YouTube Pay Calculator

Calculating your potential earnings from YouTube is a great way to see if it is worth your time to start a channel and create videos for certain niches. It can also help you set realistic expectations for the average earnings you can expect.

A YouTube pay calculator is a simple way to estimate how much money you can make from your YouTube channel. These calculators will help you better understand how much money your youtube channel is making. Based on your view count, engagement and various other factors, it can help you to calculate your earnings from a YouTube Video or Channel.

1.Daily Video Views

Drag the YouTube Video Views Slider right or left based on your daily video views. It’s important to set your Estimated Click-Through Rate based on your channels. All that combined, you can view your monthly estimated earnings potential in seconds.

2.YouTube Channel Analytics

This tool only requires your channel URL. Copy and paste the URL and click ‘Check.’ You’ll get a short report of your channel that includes your total subscribers, the last 90 days’ progress, and an estimated earning per video.

3.Youtube Money Calculator

The Youtube money calculator will show you the exact profit you are earning per day and will let you track your earnings daily, weekly and monthly. You can use the youtube money calculator to see if you should stop or continue your videos. You will also get to know how to improve your income.

How does YouTube send you money? Illustrate the mechanism

To receive money from Youtube, you must have an AdSense account linked with google and your Youtube channel. Let us find out how YouTube sends you money. Follow the steps mentioned below:

• Connect your AdSense account to your Google account and YouTube channel
• Make sure monetization is enabled.
• Check out the different kinds of video and ad formats you can monetize.

The videos and the ads you’ll put on your channel will get you money from Youtube in your AdSense account. When you have earned $10 in ads using your AdSense account linked to your Google account, Google will send you a confirmation email. Once all the verification has been done, Youtube will send you money in your AdSense account.

Part 3: Top YouTube Earners in 2022

When you think about the top YouTube earners, most name recognition is due to big-name influencers like PewDiePie and T-Series. Both these Youtubers, and the rest of the big names like Emma Chamberlain, Ryan Higa, Markiplier, and Hannah Hart, have significantly impacted the world of YouTube by becoming some of the best at what they do.

Now you must be wondering who the richest YouTubers are. We rounded up the top of the richest YouTubers in 2022. Read on to see which YouTube celebrities are worth the most.

20. Emma Chamberlain – $12 million

Emma Chamberlain, a vlogger and a social media personality, has a net worth of $12 million. Her personality has amassed over 11.8 million subscribers and over 1.5 billion views.

19. Roman Atwood – $14.5 million

Roman Atwood became famous with prank videos on his YouTube channel back in 2009. He started another channel, “RomanAtwoodVlogs”, which now has over 15.5 million subscribers and 5.5 billion views. Total of all his endeavors is a staggering net worth of $14.5 million.

18. JJ Olatunji (AKA KSI) – $15 million

KSI is number 18 on our list, with a net worth of $15 million. In 2009, he created a new channel under the name moniker KSI. Now his channel has about 23.7 million subscribers and over 5.8 billion views.

17. Stevin John (AKA Blippi) – $16 million

Blippihis is a fun character for kids who make educational videos for them. His channel is available in several languages and has over 16.4 million subscribers, leaving Stevin with a net worth of $16 million.

16. Sean McLoughlin (AKA Jacksepticeye) – $16 million

This Irish YouTube personality has a vlogging and video games channel. This year, he has over 28 million subscribers and makes about $300,000 per month, making his net worth around $16 million.

15. David Dobrik – $20 million

David, a viral social media star, has gathered 18.2 million subscribers and over 8 billion views. His combined followers from different social media platforms are over 45 million. David’s other business endeavors and social media success explain his worth of $20 million.

14. Anastasia Radzinskaya (AKA Like Nastya) – $20 million

Nastya is an eight-year-old Russian girl who, in just a few years, has become one of the known children’s YouTubers in the world. Nowadays, she has over 110 million subscribers combining her six channels with over 42 billion views. In 2017, she partnered with Yoolato to monetize the content. It was worth it – Radzinskaya is now worth a massive $20 million.

13. Rhett McLaughlin and Link Neal – $20 million

They are Best known as the comedy duo Rhett and Link, one of the best comedy channels on youtube. Their YouTube channel has made them a combined $20 million fortune thanks to the success of their TV show Good Mythical Morning, which currently has around 17.5 million subscribers and over 7.8 billion views.

12. Lilly Singh – $20 million

Lilly Singh has comedic sketches featuring other YouTubers and celebrities in her YouTube videos. She released his first YouTube video in 2010, and his comedy sketches have attracted more than 14 million subscribers. Her total worth is $20 million.

11. Preston Arsement – $20 million

Preston Arsement has made it to Forbes magazine as one of the most paid internet entrepreneurs of 2022. His channel PrestonPlayz has attracted 21 million subscribers; now, he has a net worth of $20 million.

10. James Charles – $22 million

James Charles is a makeup artist who started by making YouTube videos about makeup tutorials and has since made a career. His makeup collection and clothing line business, along with youtube tutorials, made him a fortune of $22 million.

9. Evan Fong – $25 million

Evan Fong started the channel VanossGaming, which produces gaming videos on YouTube. His channel was launched in 2011 and now has over 25 million subscribers and over 7 billion views. His career as a star in computer animated series and directory in games made him an estimated worth of $25 million.

8. Jimmy Donaldson (AKA MrBeast) – $25 million

Jimmy’s YouTube career started in 2012 at the age of 13. With over 100 million subscribers and more than 22.5 billion views on his multiple channels, this social media king is in a league of his own. MrBeast, who can afford to give away $1 million in a single video, has a net worth of $25 million.

7. Daniel Middleton – $35 million

Daniel Middleton has made millions from his gaming YouTube channel DanTDM. He’s got 26 million subscribers and 10 billion views. This man also amassed a fortune of more than $35 million and set many world records in the most popular games.

6. Mark Fischbach (AKA Markiplier) – $35 million

Mark’s channel is one of the top 100 most subscribed Youtube channels. His career as a writer, actor, director and producer made him a fortune of $35 million.

5.Felix Kjellberg (AKA PewDiePie) – $40 million

Pewdiepie channel is often among the most subscribed channels on YouTube, and today it has around a whopping 111 million subscribers and over 28.2 billion views. Despite some setbacks, he still earned a staggering net worth of $40 million.

4. Logan Paul – $45 million

Logan is one of the most popular YouTubers of today’s generation. His channel of 23.6 million subscribers, along with successful merchandise and boxing career, make a total worth of $45 million.

3. Dude Perfect - $50 million

Dude Perfect is an entertainment, sports, and comedy brand that creates high-quality entertainment content that makes a whopping net worth of $50 million. Their channel boasts over 58 million YouTube subscribers.

2. Jake Paul – $60 million

Logan’s little brother Jake Paul started his content creation career at 16. His Youtube channel got hit early, and now he boasts over 20.4 million subscribers and 8.1 billion views.

1. Ryan Kaji – $100 million

You don’t normally meet a 10-year-old with a $100 million fortune, but Ryan Kaji is a rare exception. Ryan’s toy reviews have attracted more than two million subscribers and more than 50.7 billion views.

Part 4: Alternative ways to earn more money from YouTube

Some people think they can’t make money from YouTube…but that’s not true. You can make good money from YouTube, even as a newbie. It just takes some persistence and hard work to make that happen. We’ll show you some alternative ways to make more money on YouTube.

Make Good Content Continuously

Making good content that people love to watch repeatedly is a great way to earn more money. The key is improving the content continuously every week, month, or year.

Creating content that is both entertaining and informative helps people to make decisions. An audience can get a lot of information from the video, but if it is not of good quality, it will not have a good impression.

Bonus: Spice up your videos with Wondershare Filmora

A powerful video editing software can help you a lot. With an impactful editor software like Filmora, it allows you to add titles, music, and transition effects to give your video more visual appeal.

The current most popular video editing software application on the market is, hands down, Wondershare Filmora. Editing is incredibly easy with Filmora. Even the most inexperienced user can create a compelling, professional-looking video with Filmora in minutes. With Filmora’s video creation tools, anyone can easily edit, add effects, change text, and even make voiceovers. Filmora’s intuitive interface is a dream for non-experts as well. Some of its unique features include:

Stock Media

A royalty-free stock media, smart templates, and visual effects plug-ins will help you add more variety to your videos.

AI Portrait

Remove backgrounds from photographs with great accuracy, plus includes 80+ artificial intelligence portraits and photo editing stickers.

Green Screen

The green screen doesn’t just change your background but creates special effects, too.

Keyframing

It helps your videos look more energetic with smooth animation.

Color Correction

Add or make your own stunning 3D LUTs with color correction.

Join Affiliate

Affiliate marketing is a relatively easy way to turn YouTube viewers into customers. You can join many successful affiliate programs, but if you’re looking for the most money, go for the ones that offer a recurring commission.

Get Brand sponsorships

If you’re wondering if getting brand sponsorships for Youtube is worth the money, the answer is a resounding yes. Sponsorships on Youtube generate tons of views and even more engagement than ads do.

But brands tend to sponsor only content deemed relevant to the brand. So if you want to be a sponsored content creator, you must get to know your audience first and then build out your social media strategy around the products you sell and the messages you want to communicate.

Hot FAQs on YouTube channel monetization

1. What if I don’t meet the program threshold?

While trying to meet the threshold, focus on making content that will stand out from the competition and build your channel.

2. If I meet the threshold, do I automatically get into the YouTube Partner Program (YPP)?

No, the Youtube team will review every channel that passes the threshold. You cannot apply to join the YPP if your account has any active Community Guidelines strike. Plus, your channel must follow Youtube policies and guidelines.

3. How much money does 1 million views make?

For every one million views a YouTube video gets, a YouTuber can make upwards of $5000, based on Forbes’s estimated pay rate of $5. However, these are estimates, and the amount YouTubers earn from Youtube varies wildly.

Final Words

This article is a pretty good overview of the “how” of YouTube monetization, though we would also add that it can take a while to build up a following on YouTube if you’re starting. You’ll want to ensure that you put enough time and effort into your videos.

Your content must be unique so your viewers will want to stick around and engage with you. And lastly, if you’re looking to monetize your YouTube channel, focus on building your channel and growing your audience.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Securing Viewer Return with These Effective Strategies for Higher Retention Rates

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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