A Tale of Two Approaches: Polite vs Aggressive Asking

How to Get People to Subscribe to Your YouTube Channel

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following is a step-by-step tutorial on how to get more subscribers by asking the right way. People are more likely to do something if you give them a bit of a nudge, and that includes subscribing to your YouTube channel.

There are people who think that if people like their videos they’ll subscribe, so they shouldn’t bother people by asking. This is, simply put, wrong. When people are browsing YouTube their minds are on what video they want to watch next, not whether or not they want to subscribe – unless you remind them.

1. What is a ‘Call To Action’?
2. A More Effective Way of Asking for Subscribers
   1. Step 1: How to Hook the Viewer
   2. Step 2: Get to The Point Quickly
   3. Step 3: Create a Moment - Make Subscribing Part of the Experience

What is a ‘Call To Action’?

It has become the norm for YouTubers to ask viewers to subscribe in their sign-offs. A typical CTA (‘call to action’) goes something like this:

“Thanks for watching. If you liked this video, make sure to subscribe for more!”

That’s great. At the end of a video is a good place to ask people to subscribe, but is it the best and only place you should be reminding them? If you take a peek at your analytics and you might find that most of your viewers aren’t watching to the ends of your videos (people have short attention spans).

A More Effective Way of Asking For Subscribers

Collins Key is one YouTuber who has mastered asking for subscribers early on, and given that he has over 7 million subscribers himself I’d say it’s working out. Check out the technique in this video collab with Brooklyn and Bailey:

Step 1: How to Hook The Viewer

As you can see, the video starts with a ‘flash forward’ to one of the twins saying the heater is on fire and then a reminder of what’s going to happen later – the heater catching fire – is written in the top left of the screen so it stays on the viewers’ mind. This is one way in which the viewer is immediately hooked.

Step 2: Get to The Point Quickly

Shortly after, while still in the first 30 seconds of the video, Collins gets right to the point and introduces the Twin Telepathy Challenge promised in the title of the video. The hook with the heater catching fire is effective, but it’s not essential. It happens to suit Collins’ style, and it happens to have happened. Getting to the main point of the video quickly – usually in the first 15 seconds, not the first 30 (it’s in the first 15 seconds that most viewers click away) – is vital. People click on videos for a reason, and if they don’t see a sign of that payoff quickly they’ll leave.

Step 3: Create A Moment - Make Subscribing Part of the Experience

It’s only after hooking the viewer in and reiterating the promise of the title that Collins asks viewers to subscribe. The really clever thing about how he asks is that he carves out time in the video for the viewer to comply with his request. He gives 5 seconds and does a countdown.

Collins Key has been one of the fastest-growing channels on YouTube. He does not implement this strategy in every video, but it’s not a stretch to think it’s had something to do with his success. Instead of simply asking you to subscribe at the end of the video, he creates a part of the video early on – before people who don’t watch until the end will have clicked away – where you feel as if you’re ‘supposed to’ subscribe.

Polish Your YouTube Videos with Filmora

Even with the above tricks, you may not get the subscribers as you wish unless you can make sure your videos and contents are of high quality. As YouTube is getting more and more popular and more YouTubers are competing for subscribers, you will need to polish your YouTube videos.

As one of the most widely used video editing software in YouTube video editing, Filmora video editor provides lots of templates and effects with an intuitive interface, which saves much time. Its features like motion tracking, audio ducking, keyframing, color matching and effects will help make your video impressive enough to get pepople to subscribe to your channel.

Here is a tutorial video about how to use Filmora to edit your YouTube video. Check it out and try Filmora if you are interested.

That’s how you can get more YouTube subscribers by asking the right way. You may follow the instructions and try it yourself. Do not forget to track your YouTube subscribers in real time to make necessary adjustments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following is a step-by-step tutorial on how to get more subscribers by asking the right way. People are more likely to do something if you give them a bit of a nudge, and that includes subscribing to your YouTube channel.

There are people who think that if people like their videos they’ll subscribe, so they shouldn’t bother people by asking. This is, simply put, wrong. When people are browsing YouTube their minds are on what video they want to watch next, not whether or not they want to subscribe – unless you remind them.

1. What is a ‘Call To Action’?
2. A More Effective Way of Asking for Subscribers
   1. Step 1: How to Hook the Viewer
   2. Step 2: Get to The Point Quickly
   3. Step 3: Create a Moment - Make Subscribing Part of the Experience

What is a ‘Call To Action’?

It has become the norm for YouTubers to ask viewers to subscribe in their sign-offs. A typical CTA (‘call to action’) goes something like this:

“Thanks for watching. If you liked this video, make sure to subscribe for more!”

That’s great. At the end of a video is a good place to ask people to subscribe, but is it the best and only place you should be reminding them? If you take a peek at your analytics and you might find that most of your viewers aren’t watching to the ends of your videos (people have short attention spans).

A More Effective Way of Asking For Subscribers

Collins Key is one YouTuber who has mastered asking for subscribers early on, and given that he has over 7 million subscribers himself I’d say it’s working out. Check out the technique in this video collab with Brooklyn and Bailey:

Step 1: How to Hook The Viewer

As you can see, the video starts with a ‘flash forward’ to one of the twins saying the heater is on fire and then a reminder of what’s going to happen later – the heater catching fire – is written in the top left of the screen so it stays on the viewers’ mind. This is one way in which the viewer is immediately hooked.

Step 2: Get to The Point Quickly

Shortly after, while still in the first 30 seconds of the video, Collins gets right to the point and introduces the Twin Telepathy Challenge promised in the title of the video. The hook with the heater catching fire is effective, but it’s not essential. It happens to suit Collins’ style, and it happens to have happened. Getting to the main point of the video quickly – usually in the first 15 seconds, not the first 30 (it’s in the first 15 seconds that most viewers click away) – is vital. People click on videos for a reason, and if they don’t see a sign of that payoff quickly they’ll leave.

Step 3: Create A Moment - Make Subscribing Part of the Experience

It’s only after hooking the viewer in and reiterating the promise of the title that Collins asks viewers to subscribe. The really clever thing about how he asks is that he carves out time in the video for the viewer to comply with his request. He gives 5 seconds and does a countdown.

Collins Key has been one of the fastest-growing channels on YouTube. He does not implement this strategy in every video, but it’s not a stretch to think it’s had something to do with his success. Instead of simply asking you to subscribe at the end of the video, he creates a part of the video early on – before people who don’t watch until the end will have clicked away – where you feel as if you’re ‘supposed to’ subscribe.

Polish Your YouTube Videos with Filmora

Even with the above tricks, you may not get the subscribers as you wish unless you can make sure your videos and contents are of high quality. As YouTube is getting more and more popular and more YouTubers are competing for subscribers, you will need to polish your YouTube videos.

As one of the most widely used video editing software in YouTube video editing, Filmora video editor provides lots of templates and effects with an intuitive interface, which saves much time. Its features like motion tracking, audio ducking, keyframing, color matching and effects will help make your video impressive enough to get pepople to subscribe to your channel.

Here is a tutorial video about how to use Filmora to edit your YouTube video. Check it out and try Filmora if you are interested.

That’s how you can get more YouTube subscribers by asking the right way. You may follow the instructions and try it yourself. Do not forget to track your YouTube subscribers in real time to make necessary adjustments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following is a step-by-step tutorial on how to get more subscribers by asking the right way. People are more likely to do something if you give them a bit of a nudge, and that includes subscribing to your YouTube channel.

There are people who think that if people like their videos they’ll subscribe, so they shouldn’t bother people by asking. This is, simply put, wrong. When people are browsing YouTube their minds are on what video they want to watch next, not whether or not they want to subscribe – unless you remind them.

1. What is a ‘Call To Action’?
2. A More Effective Way of Asking for Subscribers
   1. Step 1: How to Hook the Viewer
   2. Step 2: Get to The Point Quickly
   3. Step 3: Create a Moment - Make Subscribing Part of the Experience

What is a ‘Call To Action’?

It has become the norm for YouTubers to ask viewers to subscribe in their sign-offs. A typical CTA (‘call to action’) goes something like this:

“Thanks for watching. If you liked this video, make sure to subscribe for more!”

That’s great. At the end of a video is a good place to ask people to subscribe, but is it the best and only place you should be reminding them? If you take a peek at your analytics and you might find that most of your viewers aren’t watching to the ends of your videos (people have short attention spans).

A More Effective Way of Asking For Subscribers

Collins Key is one YouTuber who has mastered asking for subscribers early on, and given that he has over 7 million subscribers himself I’d say it’s working out. Check out the technique in this video collab with Brooklyn and Bailey:

Step 1: How to Hook The Viewer

As you can see, the video starts with a ‘flash forward’ to one of the twins saying the heater is on fire and then a reminder of what’s going to happen later – the heater catching fire – is written in the top left of the screen so it stays on the viewers’ mind. This is one way in which the viewer is immediately hooked.

Step 2: Get to The Point Quickly

Shortly after, while still in the first 30 seconds of the video, Collins gets right to the point and introduces the Twin Telepathy Challenge promised in the title of the video. The hook with the heater catching fire is effective, but it’s not essential. It happens to suit Collins’ style, and it happens to have happened. Getting to the main point of the video quickly – usually in the first 15 seconds, not the first 30 (it’s in the first 15 seconds that most viewers click away) – is vital. People click on videos for a reason, and if they don’t see a sign of that payoff quickly they’ll leave.

Step 3: Create A Moment - Make Subscribing Part of the Experience

It’s only after hooking the viewer in and reiterating the promise of the title that Collins asks viewers to subscribe. The really clever thing about how he asks is that he carves out time in the video for the viewer to comply with his request. He gives 5 seconds and does a countdown.

Collins Key has been one of the fastest-growing channels on YouTube. He does not implement this strategy in every video, but it’s not a stretch to think it’s had something to do with his success. Instead of simply asking you to subscribe at the end of the video, he creates a part of the video early on – before people who don’t watch until the end will have clicked away – where you feel as if you’re ‘supposed to’ subscribe.

Polish Your YouTube Videos with Filmora

Even with the above tricks, you may not get the subscribers as you wish unless you can make sure your videos and contents are of high quality. As YouTube is getting more and more popular and more YouTubers are competing for subscribers, you will need to polish your YouTube videos.

As one of the most widely used video editing software in YouTube video editing, Filmora video editor provides lots of templates and effects with an intuitive interface, which saves much time. Its features like motion tracking, audio ducking, keyframing, color matching and effects will help make your video impressive enough to get pepople to subscribe to your channel.

Here is a tutorial video about how to use Filmora to edit your YouTube video. Check it out and try Filmora if you are interested.

That’s how you can get more YouTube subscribers by asking the right way. You may follow the instructions and try it yourself. Do not forget to track your YouTube subscribers in real time to make necessary adjustments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following is a step-by-step tutorial on how to get more subscribers by asking the right way. People are more likely to do something if you give them a bit of a nudge, and that includes subscribing to your YouTube channel.

There are people who think that if people like their videos they’ll subscribe, so they shouldn’t bother people by asking. This is, simply put, wrong. When people are browsing YouTube their minds are on what video they want to watch next, not whether or not they want to subscribe – unless you remind them.

1. What is a ‘Call To Action’?
2. A More Effective Way of Asking for Subscribers
   1. Step 1: How to Hook the Viewer
   2. Step 2: Get to The Point Quickly
   3. Step 3: Create a Moment - Make Subscribing Part of the Experience

What is a ‘Call To Action’?

It has become the norm for YouTubers to ask viewers to subscribe in their sign-offs. A typical CTA (‘call to action’) goes something like this:

“Thanks for watching. If you liked this video, make sure to subscribe for more!”

That’s great. At the end of a video is a good place to ask people to subscribe, but is it the best and only place you should be reminding them? If you take a peek at your analytics and you might find that most of your viewers aren’t watching to the ends of your videos (people have short attention spans).

A More Effective Way of Asking For Subscribers

Collins Key is one YouTuber who has mastered asking for subscribers early on, and given that he has over 7 million subscribers himself I’d say it’s working out. Check out the technique in this video collab with Brooklyn and Bailey:

Step 1: How to Hook The Viewer

As you can see, the video starts with a ‘flash forward’ to one of the twins saying the heater is on fire and then a reminder of what’s going to happen later – the heater catching fire – is written in the top left of the screen so it stays on the viewers’ mind. This is one way in which the viewer is immediately hooked.

Step 2: Get to The Point Quickly

Shortly after, while still in the first 30 seconds of the video, Collins gets right to the point and introduces the Twin Telepathy Challenge promised in the title of the video. The hook with the heater catching fire is effective, but it’s not essential. It happens to suit Collins’ style, and it happens to have happened. Getting to the main point of the video quickly – usually in the first 15 seconds, not the first 30 (it’s in the first 15 seconds that most viewers click away) – is vital. People click on videos for a reason, and if they don’t see a sign of that payoff quickly they’ll leave.

Step 3: Create A Moment - Make Subscribing Part of the Experience

It’s only after hooking the viewer in and reiterating the promise of the title that Collins asks viewers to subscribe. The really clever thing about how he asks is that he carves out time in the video for the viewer to comply with his request. He gives 5 seconds and does a countdown.

Collins Key has been one of the fastest-growing channels on YouTube. He does not implement this strategy in every video, but it’s not a stretch to think it’s had something to do with his success. Instead of simply asking you to subscribe at the end of the video, he creates a part of the video early on – before people who don’t watch until the end will have clicked away – where you feel as if you’re ‘supposed to’ subscribe.

Polish Your YouTube Videos with Filmora

Even with the above tricks, you may not get the subscribers as you wish unless you can make sure your videos and contents are of high quality. As YouTube is getting more and more popular and more YouTubers are competing for subscribers, you will need to polish your YouTube videos.

As one of the most widely used video editing software in YouTube video editing, Filmora video editor provides lots of templates and effects with an intuitive interface, which saves much time. Its features like motion tracking, audio ducking, keyframing, color matching and effects will help make your video impressive enough to get pepople to subscribe to your channel.

Here is a tutorial video about how to use Filmora to edit your YouTube video. Check it out and try Filmora if you are interested.

That’s how you can get more YouTube subscribers by asking the right way. You may follow the instructions and try it yourself. Do not forget to track your YouTube subscribers in real time to make necessary adjustments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Ultimate Youtube Editing Guide for Content Creators of All Levels

How To Edit YouTube Videos

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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