The Workings of YouTube After a Video Is Published
The Workings of YouTube After a Video Is Published
How Does YouTube Work After a Video Is Uploaded
Richard Bennett
Mar 27, 2024• Proven solutions
You use YouTube to watch videos, post your own content, and build up a following. That is how YouTube works for you. This article is about how YouTube works technically. There are a lot of steps which occur between you clicking ‘upload’ and a viewer clicking ‘play’. Understanding this process can be useful to YouTubers because it can help shed light on where problems may be occurring when you have issues uploading or watching videos. Generally when there is a problem it is on your end and there are multiple simple things you can do to fix it.
This article will explain what goes on behind the scenes when you upload a video, where that video really goes, and what happens when somebody clicks play.
How Does YouTube Work
1. What Happens When You Upload?
When you upload a video your computer or device packages it into IP packets. Packets are fragments of information containing both data from your video and the address you are sending it to, in this case YouTube. The packets are encoded into radio signals which are sent through a wifi or cellular network. Your video travels through switches and routers on the internet until they reach YouTube’s servers. Your video is then reassembled and stored.
If uploading takes a long time for you it probably has nothing to do with YouTube; there is a lot that needs to happen for your video to even get there. How long the upload process takes depends on a number of factors including how many devices share your internet connection, how strong your wifi signal is, and the age of your router. If your uploads are taking too long consider compressing your videos before you upload them. You can also try uploading from your college campus or public libraries as institutions like these tend to have fast internet speeds.
2. Where is Your Video Stored?
As it is owned by Google YouTube uses Google’s ‘Bigtable’, a compressed data storage system which allows it to store the 500+ hours of video uploaded to its servers every minute. Bigtable is software, though, not hardware. YouTube and Google both have massive amounts of data and it needs to be physically housed somewhere.
Google has Modular Data Centers all over the world where it keeps its servers. These centers could cost as much as $600 million dollars each and consume huge amounts of electricity. There are six of them in the United States, three in Europe, two in Asia, and one is South America.
3. What Happens When Someone Watches Your Video?
When a viewer clicks on your video their computer sends an encoded request through the internet to YouTube’s servers. After YouTube receives the play request it chooses which format to play the video in based on the viewer’s browser. Your video is again turned into packets, which are again sent as radio signals over the internet to your viewer. Your viewer’s computer or device reforms the packets into your video and their browser plays it.
If videos take a long time to load for you then there are a few things you can do to speed them up. First, consider changing the channel of your wifi router. Most people stay on the channel their router was set to when they first got it and so there is a good chance you and your neighbors are all on the same channel. This causes your networks to interfere with each other. You can also delete the temporary files on your computer. Besides helping you stream video faster this will free up storage space. Another thing you can do is make sure there are as few devices connected to your network as possible while you are watching videos. Besides mobile phones and laptops you may have appliances, like coffee machines and refrigerators, which are wifi enabled. Disconnect them temporarily and it will help your videos to load faster.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
You use YouTube to watch videos, post your own content, and build up a following. That is how YouTube works for you. This article is about how YouTube works technically. There are a lot of steps which occur between you clicking ‘upload’ and a viewer clicking ‘play’. Understanding this process can be useful to YouTubers because it can help shed light on where problems may be occurring when you have issues uploading or watching videos. Generally when there is a problem it is on your end and there are multiple simple things you can do to fix it.
This article will explain what goes on behind the scenes when you upload a video, where that video really goes, and what happens when somebody clicks play.
How Does YouTube Work
1. What Happens When You Upload?
When you upload a video your computer or device packages it into IP packets. Packets are fragments of information containing both data from your video and the address you are sending it to, in this case YouTube. The packets are encoded into radio signals which are sent through a wifi or cellular network. Your video travels through switches and routers on the internet until they reach YouTube’s servers. Your video is then reassembled and stored.
If uploading takes a long time for you it probably has nothing to do with YouTube; there is a lot that needs to happen for your video to even get there. How long the upload process takes depends on a number of factors including how many devices share your internet connection, how strong your wifi signal is, and the age of your router. If your uploads are taking too long consider compressing your videos before you upload them. You can also try uploading from your college campus or public libraries as institutions like these tend to have fast internet speeds.
2. Where is Your Video Stored?
As it is owned by Google YouTube uses Google’s ‘Bigtable’, a compressed data storage system which allows it to store the 500+ hours of video uploaded to its servers every minute. Bigtable is software, though, not hardware. YouTube and Google both have massive amounts of data and it needs to be physically housed somewhere.
Google has Modular Data Centers all over the world where it keeps its servers. These centers could cost as much as $600 million dollars each and consume huge amounts of electricity. There are six of them in the United States, three in Europe, two in Asia, and one is South America.
3. What Happens When Someone Watches Your Video?
When a viewer clicks on your video their computer sends an encoded request through the internet to YouTube’s servers. After YouTube receives the play request it chooses which format to play the video in based on the viewer’s browser. Your video is again turned into packets, which are again sent as radio signals over the internet to your viewer. Your viewer’s computer or device reforms the packets into your video and their browser plays it.
If videos take a long time to load for you then there are a few things you can do to speed them up. First, consider changing the channel of your wifi router. Most people stay on the channel their router was set to when they first got it and so there is a good chance you and your neighbors are all on the same channel. This causes your networks to interfere with each other. You can also delete the temporary files on your computer. Besides helping you stream video faster this will free up storage space. Another thing you can do is make sure there are as few devices connected to your network as possible while you are watching videos. Besides mobile phones and laptops you may have appliances, like coffee machines and refrigerators, which are wifi enabled. Disconnect them temporarily and it will help your videos to load faster.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
You use YouTube to watch videos, post your own content, and build up a following. That is how YouTube works for you. This article is about how YouTube works technically. There are a lot of steps which occur between you clicking ‘upload’ and a viewer clicking ‘play’. Understanding this process can be useful to YouTubers because it can help shed light on where problems may be occurring when you have issues uploading or watching videos. Generally when there is a problem it is on your end and there are multiple simple things you can do to fix it.
This article will explain what goes on behind the scenes when you upload a video, where that video really goes, and what happens when somebody clicks play.
How Does YouTube Work
1. What Happens When You Upload?
When you upload a video your computer or device packages it into IP packets. Packets are fragments of information containing both data from your video and the address you are sending it to, in this case YouTube. The packets are encoded into radio signals which are sent through a wifi or cellular network. Your video travels through switches and routers on the internet until they reach YouTube’s servers. Your video is then reassembled and stored.
If uploading takes a long time for you it probably has nothing to do with YouTube; there is a lot that needs to happen for your video to even get there. How long the upload process takes depends on a number of factors including how many devices share your internet connection, how strong your wifi signal is, and the age of your router. If your uploads are taking too long consider compressing your videos before you upload them. You can also try uploading from your college campus or public libraries as institutions like these tend to have fast internet speeds.
2. Where is Your Video Stored?
As it is owned by Google YouTube uses Google’s ‘Bigtable’, a compressed data storage system which allows it to store the 500+ hours of video uploaded to its servers every minute. Bigtable is software, though, not hardware. YouTube and Google both have massive amounts of data and it needs to be physically housed somewhere.
Google has Modular Data Centers all over the world where it keeps its servers. These centers could cost as much as $600 million dollars each and consume huge amounts of electricity. There are six of them in the United States, three in Europe, two in Asia, and one is South America.
3. What Happens When Someone Watches Your Video?
When a viewer clicks on your video their computer sends an encoded request through the internet to YouTube’s servers. After YouTube receives the play request it chooses which format to play the video in based on the viewer’s browser. Your video is again turned into packets, which are again sent as radio signals over the internet to your viewer. Your viewer’s computer or device reforms the packets into your video and their browser plays it.
If videos take a long time to load for you then there are a few things you can do to speed them up. First, consider changing the channel of your wifi router. Most people stay on the channel their router was set to when they first got it and so there is a good chance you and your neighbors are all on the same channel. This causes your networks to interfere with each other. You can also delete the temporary files on your computer. Besides helping you stream video faster this will free up storage space. Another thing you can do is make sure there are as few devices connected to your network as possible while you are watching videos. Besides mobile phones and laptops you may have appliances, like coffee machines and refrigerators, which are wifi enabled. Disconnect them temporarily and it will help your videos to load faster.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
You use YouTube to watch videos, post your own content, and build up a following. That is how YouTube works for you. This article is about how YouTube works technically. There are a lot of steps which occur between you clicking ‘upload’ and a viewer clicking ‘play’. Understanding this process can be useful to YouTubers because it can help shed light on where problems may be occurring when you have issues uploading or watching videos. Generally when there is a problem it is on your end and there are multiple simple things you can do to fix it.
This article will explain what goes on behind the scenes when you upload a video, where that video really goes, and what happens when somebody clicks play.
How Does YouTube Work
1. What Happens When You Upload?
When you upload a video your computer or device packages it into IP packets. Packets are fragments of information containing both data from your video and the address you are sending it to, in this case YouTube. The packets are encoded into radio signals which are sent through a wifi or cellular network. Your video travels through switches and routers on the internet until they reach YouTube’s servers. Your video is then reassembled and stored.
If uploading takes a long time for you it probably has nothing to do with YouTube; there is a lot that needs to happen for your video to even get there. How long the upload process takes depends on a number of factors including how many devices share your internet connection, how strong your wifi signal is, and the age of your router. If your uploads are taking too long consider compressing your videos before you upload them. You can also try uploading from your college campus or public libraries as institutions like these tend to have fast internet speeds.
2. Where is Your Video Stored?
As it is owned by Google YouTube uses Google’s ‘Bigtable’, a compressed data storage system which allows it to store the 500+ hours of video uploaded to its servers every minute. Bigtable is software, though, not hardware. YouTube and Google both have massive amounts of data and it needs to be physically housed somewhere.
Google has Modular Data Centers all over the world where it keeps its servers. These centers could cost as much as $600 million dollars each and consume huge amounts of electricity. There are six of them in the United States, three in Europe, two in Asia, and one is South America.
3. What Happens When Someone Watches Your Video?
When a viewer clicks on your video their computer sends an encoded request through the internet to YouTube’s servers. After YouTube receives the play request it chooses which format to play the video in based on the viewer’s browser. Your video is again turned into packets, which are again sent as radio signals over the internet to your viewer. Your viewer’s computer or device reforms the packets into your video and their browser plays it.
If videos take a long time to load for you then there are a few things you can do to speed them up. First, consider changing the channel of your wifi router. Most people stay on the channel their router was set to when they first got it and so there is a good chance you and your neighbors are all on the same channel. This causes your networks to interfere with each other. You can also delete the temporary files on your computer. Besides helping you stream video faster this will free up storage space. Another thing you can do is make sure there are as few devices connected to your network as possible while you are watching videos. Besides mobile phones and laptops you may have appliances, like coffee machines and refrigerators, which are wifi enabled. Disconnect them temporarily and it will help your videos to load faster.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Strategic Content Creation: Unleashing Ideas Through Google Trends
How to Use Google Trends to Come up with Video Ideas [Easy Guide]
Richard Bennett
Oct 26, 2023• Proven solutions
There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.
But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?
Google Trends, of course!
Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.
Part 1: Seeing The Big Picture
You’ll need to be signed into your Google account to use Google Trends.
Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.
Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.
To get information more relevant to your channel you’re going to have to do some filtering.
Part 2: Getting Results That Matter to You
In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.
Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.
On top you will see two drop-down menus, one is for the category and one is for location.
Under All categories select the general theme your channel falls under.
Your options are business, entertainment, health, Sci/Tech, sports, and top stories.
It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.
Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.
Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.
For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:
The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.
Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.
Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.
Part 3: Battle of the Keywords
Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.
A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.
Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.
What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.
You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.
There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.
Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.
I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.
It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.
Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:
If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.
The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.
If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.
One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.
Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.
Making Better YouTube Videos with Filmora
As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.
But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?
Google Trends, of course!
Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.
Part 1: Seeing The Big Picture
You’ll need to be signed into your Google account to use Google Trends.
Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.
Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.
To get information more relevant to your channel you’re going to have to do some filtering.
Part 2: Getting Results That Matter to You
In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.
Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.
On top you will see two drop-down menus, one is for the category and one is for location.
Under All categories select the general theme your channel falls under.
Your options are business, entertainment, health, Sci/Tech, sports, and top stories.
It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.
Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.
Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.
For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:
The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.
Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.
Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.
Part 3: Battle of the Keywords
Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.
A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.
Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.
What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.
You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.
There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.
Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.
I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.
It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.
Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:
If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.
The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.
If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.
One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.
Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.
Making Better YouTube Videos with Filmora
As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.
But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?
Google Trends, of course!
Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.
Part 1: Seeing The Big Picture
You’ll need to be signed into your Google account to use Google Trends.
Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.
Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.
To get information more relevant to your channel you’re going to have to do some filtering.
Part 2: Getting Results That Matter to You
In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.
Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.
On top you will see two drop-down menus, one is for the category and one is for location.
Under All categories select the general theme your channel falls under.
Your options are business, entertainment, health, Sci/Tech, sports, and top stories.
It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.
Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.
Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.
For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:
The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.
Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.
Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.
Part 3: Battle of the Keywords
Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.
A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.
Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.
What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.
You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.
There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.
Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.
I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.
It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.
Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:
If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.
The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.
If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.
One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.
Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.
Making Better YouTube Videos with Filmora
As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.
But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?
Google Trends, of course!
Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.
Part 1: Seeing The Big Picture
You’ll need to be signed into your Google account to use Google Trends.
Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.
Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.
To get information more relevant to your channel you’re going to have to do some filtering.
Part 2: Getting Results That Matter to You
In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.
Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.
On top you will see two drop-down menus, one is for the category and one is for location.
Under All categories select the general theme your channel falls under.
Your options are business, entertainment, health, Sci/Tech, sports, and top stories.
It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.
Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.
Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.
For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:
The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.
Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.
Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.
Part 3: Battle of the Keywords
Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.
A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.
Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.
What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.
You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.
There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.
Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.
I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.
It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.
Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:
If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.
The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.
If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.
One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.
Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.
Making Better YouTube Videos with Filmora
As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: The Workings of YouTube After a Video Is Published
- Author: Kevin
- Created at : 2024-05-25 16:26:55
- Updated at : 2024-05-26 16:26:55
- Link: https://youtube-videos.techidaily.com/the-workings-of-youtube-after-a-video-is-published/
- License: This work is licensed under CC BY-NC-SA 4.0.