The Ultimate Guide to Viewer Engagement and Loyalty: 6 Proven Strategies for YouTube Success

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Proven Strategies to Record Clear Audio Without a Mic

How to Record Good Audio Without a Microphone?

Richard Bennett

Oct 26, 2023• Proven solutions

0

Audio quality is more important than video quality on YouTube. You’ve probably heard that before – viewers might forgive sub-par video quality if they’re interested in what you’re saying, but if it’s hard to understand what you’re saying they’ll click away.

Getting an external mic (even a $10 one-off Amazon ) is one of the best ways to improve your videos. That said, maybe your budget is $0. Or, maybe you just don’t happen to have a mic now and don’t want to wait to make videos. It could even be that you just don’t want to bother with an external mic.

Luckily, there are a lot of easy, free, things you can do to protect the quality of your audio recording even if you’re not using an external mic. Here are a few tips:

• 1. Keep Your Camera Close
• 2. Shoot Somewhere Quiet
• 3. Pick a Good Room
• 4. Protect your Built-In Mic from Wind
• 5. Use a Free Audio App
• 6. Do a Sound Check

1. Keep Your Camera Close (like, really close)

The biggest problem with the mic built into any camera or phone is just that, since it’s with the camera, it’s usually too far away from you. Built-in mics can record decent audio up close, but usually, your camera will be set up farther away from you than an external mic would be.

For example, your camera’s mic might be just as good as a clip-on LAV, but that LAV is right by your mouth and the camera is a couple of big steps away.

Moving your camera/smartphone physically closer to you will make it hard to include anything besides your head and shoulders in your shot, but it will get you significantly better audio.

2.Shoot Somewhere Quiet

The best way to limit the amount of background noise you pick up in your sound recording is to shoot somewhere where there’s no background noise. That probably seems really basic, but it’s something a lot of people just don’t do. It’s easy to default to recording in your home office, even though it’s right next to the kitchen where your family is bustling around, or in your bedroom even though there’s a busy street right outside your window.

Sometimes the best thing you can do for your audio is simply to scout out a quiet room in your house where the sound recording conditions are better. Speaking of recording conditions…

3. Pick a Good Room

There’s more that goes into picking a good room than how quiet it is. If you try to record in a room that’s too big your voice might sound to distant, and if you try to record in a room that’s too small your audio will be too echo-y. You need a room that’s just right.

You should also pay attention to what’s in the room you’re recording in. Avoid hard, reflective, surfaces like appliances and mirrors which your voice will bounce off of. The same conditions that make you sound great when you sing in the shower will – like recording in a small space -make your voiceover unpleasantly echo-y.

Look for a room that has a lot of soft things in it, like beds and sofas.

4. Protect your Built-In Mic from Wind

If you shoot outside, then the wind passing over your built-in mic will do terrible things to your audio. You can do a lot to counter-act this problem by physically blocking the wind.

There are a few ways to do this. If you’re doing hand-held shots you can partially cover your camera or phone’s mic with your finger. You don’t want to completely cover it/press down or your audio will be muffled. What you’re trying to do is create a barrier blocking out the wind.

On movie sets, they block out wind by covering the microphones with big fuzzy things called ‘dead cats’. You can also block out wind noise by attaching something fuzzy to your microphone. If your camera’s built-in mic is on front of it then you just need something big and fluffy you can loop around the lens. You can use a piece of a boa, a fuzzy novelty scrunchie – you can even murder a fuzzy stuffed animal! Do you have an old coat with a fuzz around the hood? That fuzz would do nicely.

The pompom used in this video cost $2, but you might already have something that would work!

If your built-in mic is on top of your camera you can get something called a ‘micromuff’. A micromuff is essentially a circular or rectangular piece of velcro with long strands of fluff on top. It’s open in the middle so it doesn’t actually cover your mic, but the surrounding fuzz blocks out the wind.

You use the adhesive backing to attach the base velcro to your camera. The other side of the velcro has your fluff attached to the back.

The only thing about a micromuff is that it costs about $30, and if you’re going to spend $30 on audio equipment then you could just buy yourself an inexpensive LAV mic. I only bring up the micromuff because it’s a very simple design you can probably DIY – you just need velcro with adhesive backing and any of the fluff-sources we just discussed.

5. Use a Free Audio App

If you’re recording on a smartphone, you can download a free app that will let you make adjustments to your audio as you record it. With the right app, you can adjust your gain (volume is how you control ‘output’ audio, and gain is for ‘input’ audio. By turning up your gain, you can make your mic more sensitive), tempo, and more. A lot of the time, your audio recording app will also let you edit your audio afterward.

Even if you’re not recording video from your smartphone, it might be a good idea to use your phone as your mic and record a separate audio file. You’ll be able to use an app to fine-tune your recording, and you can set your phone up closer to you the way you would an external mic while keeping your camera back a bit farther.

Free audio apps: Hi-Q MP3 Voice Recorder (Android), RecForge II (Android), Smart Voice Recorder (Android), Audio Memos (iOS), and Recorder Plus (iOS).

6. Do a Sound Check

Once you think you’ve got good audio set up – test it! You don’t want to do a whole video and find out when you play it back that your audio doesn’t sound good.

Do you have any of your own audio tips to pass on? Leave them in the comments!

This topic was suggested by RS Beauty over in the forums. Thanks for the idea!

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora allows you to record voiceover and edit the recorded audio with mixer, equalizer and provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Audio quality is more important than video quality on YouTube. You’ve probably heard that before – viewers might forgive sub-par video quality if they’re interested in what you’re saying, but if it’s hard to understand what you’re saying they’ll click away.

Getting an external mic (even a $10 one-off Amazon ) is one of the best ways to improve your videos. That said, maybe your budget is $0. Or, maybe you just don’t happen to have a mic now and don’t want to wait to make videos. It could even be that you just don’t want to bother with an external mic.

Luckily, there are a lot of easy, free, things you can do to protect the quality of your audio recording even if you’re not using an external mic. Here are a few tips:

• 1. Keep Your Camera Close
• 2. Shoot Somewhere Quiet
• 3. Pick a Good Room
• 4. Protect your Built-In Mic from Wind
• 5. Use a Free Audio App
• 6. Do a Sound Check

1. Keep Your Camera Close (like, really close)

The biggest problem with the mic built into any camera or phone is just that, since it’s with the camera, it’s usually too far away from you. Built-in mics can record decent audio up close, but usually, your camera will be set up farther away from you than an external mic would be.

For example, your camera’s mic might be just as good as a clip-on LAV, but that LAV is right by your mouth and the camera is a couple of big steps away.

Moving your camera/smartphone physically closer to you will make it hard to include anything besides your head and shoulders in your shot, but it will get you significantly better audio.

2.Shoot Somewhere Quiet

The best way to limit the amount of background noise you pick up in your sound recording is to shoot somewhere where there’s no background noise. That probably seems really basic, but it’s something a lot of people just don’t do. It’s easy to default to recording in your home office, even though it’s right next to the kitchen where your family is bustling around, or in your bedroom even though there’s a busy street right outside your window.

Sometimes the best thing you can do for your audio is simply to scout out a quiet room in your house where the sound recording conditions are better. Speaking of recording conditions…

3. Pick a Good Room

There’s more that goes into picking a good room than how quiet it is. If you try to record in a room that’s too big your voice might sound to distant, and if you try to record in a room that’s too small your audio will be too echo-y. You need a room that’s just right.

You should also pay attention to what’s in the room you’re recording in. Avoid hard, reflective, surfaces like appliances and mirrors which your voice will bounce off of. The same conditions that make you sound great when you sing in the shower will – like recording in a small space -make your voiceover unpleasantly echo-y.

Look for a room that has a lot of soft things in it, like beds and sofas.

4. Protect your Built-In Mic from Wind

If you shoot outside, then the wind passing over your built-in mic will do terrible things to your audio. You can do a lot to counter-act this problem by physically blocking the wind.

There are a few ways to do this. If you’re doing hand-held shots you can partially cover your camera or phone’s mic with your finger. You don’t want to completely cover it/press down or your audio will be muffled. What you’re trying to do is create a barrier blocking out the wind.

On movie sets, they block out wind by covering the microphones with big fuzzy things called ‘dead cats’. You can also block out wind noise by attaching something fuzzy to your microphone. If your camera’s built-in mic is on front of it then you just need something big and fluffy you can loop around the lens. You can use a piece of a boa, a fuzzy novelty scrunchie – you can even murder a fuzzy stuffed animal! Do you have an old coat with a fuzz around the hood? That fuzz would do nicely.

The pompom used in this video cost $2, but you might already have something that would work!

If your built-in mic is on top of your camera you can get something called a ‘micromuff’. A micromuff is essentially a circular or rectangular piece of velcro with long strands of fluff on top. It’s open in the middle so it doesn’t actually cover your mic, but the surrounding fuzz blocks out the wind.

You use the adhesive backing to attach the base velcro to your camera. The other side of the velcro has your fluff attached to the back.

The only thing about a micromuff is that it costs about $30, and if you’re going to spend $30 on audio equipment then you could just buy yourself an inexpensive LAV mic. I only bring up the micromuff because it’s a very simple design you can probably DIY – you just need velcro with adhesive backing and any of the fluff-sources we just discussed.

5. Use a Free Audio App

If you’re recording on a smartphone, you can download a free app that will let you make adjustments to your audio as you record it. With the right app, you can adjust your gain (volume is how you control ‘output’ audio, and gain is for ‘input’ audio. By turning up your gain, you can make your mic more sensitive), tempo, and more. A lot of the time, your audio recording app will also let you edit your audio afterward.

Even if you’re not recording video from your smartphone, it might be a good idea to use your phone as your mic and record a separate audio file. You’ll be able to use an app to fine-tune your recording, and you can set your phone up closer to you the way you would an external mic while keeping your camera back a bit farther.

Free audio apps: Hi-Q MP3 Voice Recorder (Android), RecForge II (Android), Smart Voice Recorder (Android), Audio Memos (iOS), and Recorder Plus (iOS).

6. Do a Sound Check

Once you think you’ve got good audio set up – test it! You don’t want to do a whole video and find out when you play it back that your audio doesn’t sound good.

Do you have any of your own audio tips to pass on? Leave them in the comments!

This topic was suggested by RS Beauty over in the forums. Thanks for the idea!

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora allows you to record voiceover and edit the recorded audio with mixer, equalizer and provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Audio quality is more important than video quality on YouTube. You’ve probably heard that before – viewers might forgive sub-par video quality if they’re interested in what you’re saying, but if it’s hard to understand what you’re saying they’ll click away.

Getting an external mic (even a $10 one-off Amazon ) is one of the best ways to improve your videos. That said, maybe your budget is $0. Or, maybe you just don’t happen to have a mic now and don’t want to wait to make videos. It could even be that you just don’t want to bother with an external mic.

Luckily, there are a lot of easy, free, things you can do to protect the quality of your audio recording even if you’re not using an external mic. Here are a few tips:

• 1. Keep Your Camera Close
• 2. Shoot Somewhere Quiet
• 3. Pick a Good Room
• 4. Protect your Built-In Mic from Wind
• 5. Use a Free Audio App
• 6. Do a Sound Check

1. Keep Your Camera Close (like, really close)

The biggest problem with the mic built into any camera or phone is just that, since it’s with the camera, it’s usually too far away from you. Built-in mics can record decent audio up close, but usually, your camera will be set up farther away from you than an external mic would be.

For example, your camera’s mic might be just as good as a clip-on LAV, but that LAV is right by your mouth and the camera is a couple of big steps away.

Moving your camera/smartphone physically closer to you will make it hard to include anything besides your head and shoulders in your shot, but it will get you significantly better audio.

2.Shoot Somewhere Quiet

The best way to limit the amount of background noise you pick up in your sound recording is to shoot somewhere where there’s no background noise. That probably seems really basic, but it’s something a lot of people just don’t do. It’s easy to default to recording in your home office, even though it’s right next to the kitchen where your family is bustling around, or in your bedroom even though there’s a busy street right outside your window.

Sometimes the best thing you can do for your audio is simply to scout out a quiet room in your house where the sound recording conditions are better. Speaking of recording conditions…

3. Pick a Good Room

There’s more that goes into picking a good room than how quiet it is. If you try to record in a room that’s too big your voice might sound to distant, and if you try to record in a room that’s too small your audio will be too echo-y. You need a room that’s just right.

You should also pay attention to what’s in the room you’re recording in. Avoid hard, reflective, surfaces like appliances and mirrors which your voice will bounce off of. The same conditions that make you sound great when you sing in the shower will – like recording in a small space -make your voiceover unpleasantly echo-y.

Look for a room that has a lot of soft things in it, like beds and sofas.

4. Protect your Built-In Mic from Wind

If you shoot outside, then the wind passing over your built-in mic will do terrible things to your audio. You can do a lot to counter-act this problem by physically blocking the wind.

There are a few ways to do this. If you’re doing hand-held shots you can partially cover your camera or phone’s mic with your finger. You don’t want to completely cover it/press down or your audio will be muffled. What you’re trying to do is create a barrier blocking out the wind.

On movie sets, they block out wind by covering the microphones with big fuzzy things called ‘dead cats’. You can also block out wind noise by attaching something fuzzy to your microphone. If your camera’s built-in mic is on front of it then you just need something big and fluffy you can loop around the lens. You can use a piece of a boa, a fuzzy novelty scrunchie – you can even murder a fuzzy stuffed animal! Do you have an old coat with a fuzz around the hood? That fuzz would do nicely.

The pompom used in this video cost $2, but you might already have something that would work!

If your built-in mic is on top of your camera you can get something called a ‘micromuff’. A micromuff is essentially a circular or rectangular piece of velcro with long strands of fluff on top. It’s open in the middle so it doesn’t actually cover your mic, but the surrounding fuzz blocks out the wind.

You use the adhesive backing to attach the base velcro to your camera. The other side of the velcro has your fluff attached to the back.

The only thing about a micromuff is that it costs about $30, and if you’re going to spend $30 on audio equipment then you could just buy yourself an inexpensive LAV mic. I only bring up the micromuff because it’s a very simple design you can probably DIY – you just need velcro with adhesive backing and any of the fluff-sources we just discussed.

5. Use a Free Audio App

If you’re recording on a smartphone, you can download a free app that will let you make adjustments to your audio as you record it. With the right app, you can adjust your gain (volume is how you control ‘output’ audio, and gain is for ‘input’ audio. By turning up your gain, you can make your mic more sensitive), tempo, and more. A lot of the time, your audio recording app will also let you edit your audio afterward.

Even if you’re not recording video from your smartphone, it might be a good idea to use your phone as your mic and record a separate audio file. You’ll be able to use an app to fine-tune your recording, and you can set your phone up closer to you the way you would an external mic while keeping your camera back a bit farther.

Free audio apps: Hi-Q MP3 Voice Recorder (Android), RecForge II (Android), Smart Voice Recorder (Android), Audio Memos (iOS), and Recorder Plus (iOS).

6. Do a Sound Check

Once you think you’ve got good audio set up – test it! You don’t want to do a whole video and find out when you play it back that your audio doesn’t sound good.

Do you have any of your own audio tips to pass on? Leave them in the comments!

This topic was suggested by RS Beauty over in the forums. Thanks for the idea!

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora allows you to record voiceover and edit the recorded audio with mixer, equalizer and provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Audio quality is more important than video quality on YouTube. You’ve probably heard that before – viewers might forgive sub-par video quality if they’re interested in what you’re saying, but if it’s hard to understand what you’re saying they’ll click away.

Getting an external mic (even a $10 one-off Amazon ) is one of the best ways to improve your videos. That said, maybe your budget is $0. Or, maybe you just don’t happen to have a mic now and don’t want to wait to make videos. It could even be that you just don’t want to bother with an external mic.

Luckily, there are a lot of easy, free, things you can do to protect the quality of your audio recording even if you’re not using an external mic. Here are a few tips:

• 1. Keep Your Camera Close
• 2. Shoot Somewhere Quiet
• 3. Pick a Good Room
• 4. Protect your Built-In Mic from Wind
• 5. Use a Free Audio App
• 6. Do a Sound Check

1. Keep Your Camera Close (like, really close)

The biggest problem with the mic built into any camera or phone is just that, since it’s with the camera, it’s usually too far away from you. Built-in mics can record decent audio up close, but usually, your camera will be set up farther away from you than an external mic would be.

For example, your camera’s mic might be just as good as a clip-on LAV, but that LAV is right by your mouth and the camera is a couple of big steps away.

Moving your camera/smartphone physically closer to you will make it hard to include anything besides your head and shoulders in your shot, but it will get you significantly better audio.

2.Shoot Somewhere Quiet

The best way to limit the amount of background noise you pick up in your sound recording is to shoot somewhere where there’s no background noise. That probably seems really basic, but it’s something a lot of people just don’t do. It’s easy to default to recording in your home office, even though it’s right next to the kitchen where your family is bustling around, or in your bedroom even though there’s a busy street right outside your window.

Sometimes the best thing you can do for your audio is simply to scout out a quiet room in your house where the sound recording conditions are better. Speaking of recording conditions…

3. Pick a Good Room

There’s more that goes into picking a good room than how quiet it is. If you try to record in a room that’s too big your voice might sound to distant, and if you try to record in a room that’s too small your audio will be too echo-y. You need a room that’s just right.

You should also pay attention to what’s in the room you’re recording in. Avoid hard, reflective, surfaces like appliances and mirrors which your voice will bounce off of. The same conditions that make you sound great when you sing in the shower will – like recording in a small space -make your voiceover unpleasantly echo-y.

Look for a room that has a lot of soft things in it, like beds and sofas.

4. Protect your Built-In Mic from Wind

If you shoot outside, then the wind passing over your built-in mic will do terrible things to your audio. You can do a lot to counter-act this problem by physically blocking the wind.

There are a few ways to do this. If you’re doing hand-held shots you can partially cover your camera or phone’s mic with your finger. You don’t want to completely cover it/press down or your audio will be muffled. What you’re trying to do is create a barrier blocking out the wind.

On movie sets, they block out wind by covering the microphones with big fuzzy things called ‘dead cats’. You can also block out wind noise by attaching something fuzzy to your microphone. If your camera’s built-in mic is on front of it then you just need something big and fluffy you can loop around the lens. You can use a piece of a boa, a fuzzy novelty scrunchie – you can even murder a fuzzy stuffed animal! Do you have an old coat with a fuzz around the hood? That fuzz would do nicely.

The pompom used in this video cost $2, but you might already have something that would work!

If your built-in mic is on top of your camera you can get something called a ‘micromuff’. A micromuff is essentially a circular or rectangular piece of velcro with long strands of fluff on top. It’s open in the middle so it doesn’t actually cover your mic, but the surrounding fuzz blocks out the wind.

You use the adhesive backing to attach the base velcro to your camera. The other side of the velcro has your fluff attached to the back.

The only thing about a micromuff is that it costs about $30, and if you’re going to spend $30 on audio equipment then you could just buy yourself an inexpensive LAV mic. I only bring up the micromuff because it’s a very simple design you can probably DIY – you just need velcro with adhesive backing and any of the fluff-sources we just discussed.

5. Use a Free Audio App

If you’re recording on a smartphone, you can download a free app that will let you make adjustments to your audio as you record it. With the right app, you can adjust your gain (volume is how you control ‘output’ audio, and gain is for ‘input’ audio. By turning up your gain, you can make your mic more sensitive), tempo, and more. A lot of the time, your audio recording app will also let you edit your audio afterward.

Even if you’re not recording video from your smartphone, it might be a good idea to use your phone as your mic and record a separate audio file. You’ll be able to use an app to fine-tune your recording, and you can set your phone up closer to you the way you would an external mic while keeping your camera back a bit farther.

Free audio apps: Hi-Q MP3 Voice Recorder (Android), RecForge II (Android), Smart Voice Recorder (Android), Audio Memos (iOS), and Recorder Plus (iOS).

6. Do a Sound Check

Once you think you’ve got good audio set up – test it! You don’t want to do a whole video and find out when you play it back that your audio doesn’t sound good.

Do you have any of your own audio tips to pass on? Leave them in the comments!

This topic was suggested by RS Beauty over in the forums. Thanks for the idea!

Polish Your YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora allows you to record voiceover and edit the recorded audio with mixer, equalizer and provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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