The Ultimate Guide to Using Google Analytics for Growth

How to Use YouTube Analytics to Grow Your Channel?

Richard Bennett

Oct 26, 2023• Proven solutions

0

As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.

YouTube data is valuable because it can show you why you aren’t getting more subscribers and why certain videos aren’t getting the views you expected. Data can also identify all the positive results and give you insights into what worked.

In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.

YouTube Analytics:

1. Overview
2. Realtime
3. Revenue
4. Ad Rates
5. Watch Time
6. Audience Retention
7. Demographics
8. Playback Locations
9. Traffic Sources
10. Devices
11. Translations
12. Subscribers
13. Likes and Dislikes
14. Videos in Playlists
15. Comments
16. Sharing
17. Annotations
18. Cards
19. End Screens

When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.

But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:

- What information it is displaying

- What issues it addresses

- What you can do to improve the results

1. Overview

Use Overview Report for Quick Analysis

The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.

The Overview dashboard breaks down all your key stats. If you want a deeper dive, you can click into each of the section headers and it will give you an in-depth look at the analytics of that specific category.

Personalize Your Overview

By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.

If you only want to focus on the performance of your channel on a specific region, you can customize that as well:

Note: You will be able to change the time frame and region for all the data within YouTube Analytics.

See Your Top Performing Videos In Overview

The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.

Get Insights On Your Audience In Overview

In Overview you can see where the majority of your audience is from, what gender they are, how they are discovering your videos in Traffic Source, and where they are watching your video in Playback Locations:

How to Use the Overview Dashboard

The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.

If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.

2. Realtime

See The Performance of Your Channel

The Realtime report is a fantastic tool for seeing the immediate performance of your channel, which automatically updates every 10 seconds. There are two main views: The last 48 hours and the Last 60 Minutes.

See Performance of Your 25 Most Recently Published Videos

In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.

If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.

See How and Where Your Videos Are Being Viewed At the Moment

If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.

- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.

- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.

- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.

If you notice that you are getting a lot of views from the US, but also notice that people are about to go to sleep and the trend shows that it drops at that point in the past 24 hours, you can decide whether to schedule the post for the next morning or you can see if a boost at this point can keep the audience awake.

How to Use the Realtime Dashboard

If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.

Getting early insights on a recently published video may help you adjust your promotion strategy as needed.

For example, if you published a video this morning and shared it on your Facebook page, and you checked in this morning and saw that there was only a small amount of views, you may want to share it on a different platform so that it can get more exposure.

3. Revenue

See How Much Money Your Channel Has Made

Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.

There are 3 ways to change the timeline:

1. Dropdown menu

1. Calendar

1. Slide Bar

You can also change how you view your data, whether Daily, Weekly, Monthly, etc. This way you can see exactly how much you made each day, week, or month, and determine if you can correlate a particular dip or spike to an event that occurred.

Identify Your Highest Earning Videos

In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:

- Was the content great?

- Was it the perfect length?

- Was it a well-structured video?

- Was the video’s pacing fast?

Once you’ve done a full evaluation, see if you can apply it to your other videos.

Which Country Is Earning You the Most Money

Different countries have different rates for how much creators can make off Adsense. Click into Geography and see how much you are making in different countries and consider which audience is best to focus your attention on with the intention of increasing revenue.

Compare Estimated Revenue Earning to Other Metrics

Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?

How to Use the Revenue Dashboard

Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.

As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.

This tells you that while Views may be an important metric, it won’t affect your revenue. This can mean that you haven’t been reaching the audience that will engage with the ads, consider a slight content shift.

4. Ad Rates

Understanding the Ad Rates Report

YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.

Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.

Playback-based CPM: This is an estimation from YouTube on how much money you can make if you had 1,000 views from a monetized video. This is based on the parameters of the advertisers, your current number of views, and where your viewers are from.

CPM: This is the estimated amount you will earn for 1,000 ad impressions.

See Which Monetized Videos Are Earning Your Ad Revenue

Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.

This allows you to not only see the estimated earnings but also how many times the ad was shown. On top of that, the CPM gives you an idea of what YouTube deems to be more valuable content for advertisers, which gives you a better idea about the capabilities of the video and offers insight into the type of videos you make in the future.

See How Each Ad Type Is Performing Within Individual Video

Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)

You can see these details from the channel level or from an individual video level.

How to Use Ad Rates Report

Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.

But as you accumulate more and more monetized videos, and you will start seeing which videos are stronger in getting you ad engagements and which aren’t. The result might surprise you and help inform your next phase of videos.

5. Watch Time

See The Aggregated Time Your Viewers Spent Watching Your Videos

YouTube puts a lot of weight on this metric because they know that the more time people spend watching your original content, the more time they will have to show ads to your audience. Overall, you’ll want to see a steady rise for your Watch Time as it will indicate that you have a growing dedicated viewership.

In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.

YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.

YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.

Compare Performance of Videos in the Graph

Put your videos side by side to compare the performance over the course of a time period.

How to Use Watch Time Report

If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.

Some strategies include:

- Add videos to optimized playlists

- Improving titles and thumbnails

- Increase YouTube subscribers

- Add annotations to your videos

- Add end cards to your videos

6. Audience Retention

See How Long Your Viewers Spend Watching Your Videos

Like Watch Time, Audience Retention is a metric YouTube uses to determine how valuable your video is and how worthy it is in being discovered by your audience. It’s important to learn where in your video you are losing viewers.

In Audience Retention, there are two main categories you can see.

1. Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
2. Average Percentage Viewed shows how much the average person watched from your videos.

In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.

While you should aim to have 100% audience retention, if you can get an average above 50%, you are doing something right. Anything under, you may want to consider changing up your strategy (content, structure, pacing, etc.).

See Audience Retention of Individual Videos

Absolute Audience Retention: This report shows you the number of views at every point in the video as a percentage. This will let you know which part of the video is most popular, which part is causing a big drop off, and which part viewers are skipping to or rewatching.

Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.

If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.

How to Use Audience Retention

Audience retention can give you a lot of insights on how you should be structuring your videos. If you notice a steep drop in viewership, you can assume that what the viewer is watching is not that interesting.

However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.

In the example below, we see that there is a peak at the point in this video where a specific part of a tutorial is shown. Viewers were most likely rewatching to confirm they understand the information, so they can apply it themselves.

Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.

7. Demographics

Understand the Average Age and Gender of Your Audience

The first thing you’ll see when you enter the Demographic dashboard is the segmentation of your audience by age and gender. This gives you a good indication of who your overall channel is currently attracting.

See Most Popular Videos Viewed By A Specific Demographic

Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.

You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.

Data Split by Age:

Data Split by Gender:

See Geographic Distribution of Different Demographics

Not only will you be able to see which region the majority of your viewerships are from, but you can also segment and compare by demographics. This will give you a more insightful view of how your channel is performing across the world for different people.

Additionally, you can click into specific videos on your channel and see how it is performing in different regions.

How to Use Demographics Report

Understanding which group makes up the majority of your viewership will help you decide how to strategize the next phase of content. Will you keep growing that audience or will you want to grow in another demographic?

If you noticed that you have an underperforming female demographic in India, you can plan out some content that focus on that community. Without this report, you cannot see where you are missing opportunities.

8. Playback Locations

Find Out Where People Are Watching Your Videos

There are a number of ways people can watch your YouTube video:

- YouTube Watch Page

- YouTube Channel Page

- Embedded Video Player (Website or App)

- Other

If your video is only promoted organically your views will likely be coming from the YouTube Watch Page, but if other media publications embedded your video, and it’s getting a lot of views, you can see it here.

Which External Source Are Your Videos Being Watched

By clicking into the Embedded in External Websites and Apps report, you’ll be able to see all the different websites and apps that your video is featured on. This will give you a good indication of which sites and apps are driving the most views.

How to Use Playback Locations Report

Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.

You can reach out to the website that has embedded your video and thank them for sharing your content, and maybe they will be happy to share more. This way you create a relationship with them, which can increase your network and also improve the chances of your videos being discovered.

9. Traffic Sources

Find Out How People Are Discovering Your Videos

In the Traffic Sources report, you can see what is the most popular way your video is being discovered.

This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.

See Which Videos Are Suggesting Yours To Viewers

If you see that you are getting a lot of viewers coming from Suggested Videos, go to that report and see which external video was directing viewers to yours. These suggested videos can be your own or it can be from another YouTube creator.

See What People Search For To Discover Your Video

By clicking into the YouTube search, you can see what viewers searched in order to find your video. This can be useful in understanding your viewers’ mindset: were they trying to solve a problem or answer a question?

Knowing this, you can improve your keyword research.

How to Use Traffic Sources Report

Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.

If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.

10. Devices

Know What Devices Your Viewers Are Watching From

The way viewers watch content on their mobile phones is very different from the way they watch on television. By understanding how the majority of your viewers are watching your content, you can better design and structure your video.

For example, if you see that you have a large following that watches your content on mobile, then it might not be a good idea to load your video with too much text, as it’ll be hard for them to read.

You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.

11. Translations

See If You Need to Include Multi-Languages or Translation to Your Videos

The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.

If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.

For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.

12. Subscribers

Find Out Where People Clicked Subscribe

In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.

If you see that you are getting a lot of conversions from the YouTube Watch Page, you can dig in and see which video specifically you should give credit to for earning your subscribers — and which ones are causing people to unsubscribe.

Find Out Which YouTube Keywords Are Leading to Subscriptions

Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.

See Which Date You Got The Most Subscribers

Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?

How to Use the Subscriber Report

Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.

If you see a video is earning you a lot of subscribers, it might be a good idea to give it a boost and make sure more people discover it. However, if you see a video is causing people to click unsubscribe, even though it might be a video you love, consider removing it from your channel as it might be doing more harm than good for your channel growth.

13. Likes and Dislikes

See the Likes and Dislikes of Individual Videos

In addition to seeing the total Likes and Dislikes your channel received, in this report, you can see the Likes and Dislikes of individual videos. This gives you a quick glance at how your viewers are enjoying your channel and videos.

Compare Likes and Dislikes with Other Metrics

See if there is a correlation between the channel’s performance and how viewers give Likes and Dislikes. Does increasing views get you more likes? Did a dip in views cause people to stop liking your videos?

Getting more of these data will help you plan new tactics to increase engagements.

See Which Date You Got the Most Likes and Dislikes

Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?

Compare Subscriber vs Non-Subscriber Likes and Dislikes

Knowing how your subscribers and non-subscribers are responding to your content will give you a good idea at how effective your video is at delighting those that know your content well, and those that are newer to your videos.

How to Use the Likes and Dislikes Report

As a creator, you always want to know how your videos are received. Knowing how your audience feels about your content, even if it’s just a Like or Dislike click, is a good indication of whether the public found your work: educational, inspirational, or entertaining.

14. Videos in Playlists

Find Out How Many Videos Are In Playlists

When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.

Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.

See Which Video Is In The Most Playlists

By having a report to see which videos have been added to the playlist, you can see that there is an interest in this type of content. With this knowledge, you can decide that perhaps the audience may be interested in a series around this topic.

See If There Is a Correlation Between Videos in Playlists and Watch Time

Identify if there are any direct or indirect effects of having videos in the playlist by comparing it to important metrics such as Watch Time. If you see that there is a boost for days when more videos are added to the playlist, you can start planning more strategies to get video features along with other related content.

How to Use Videos in Playlist

The Videos in the Playlist report give you another perspective on the popularity of videos. Unlike Views or Watch Time, adding a video to a playlist means that the audience will likely watch it again, as they are saving it amongst related content or as a favorite video.

15. Comments

See How Many People Have Commented On Channel Or Specific Videos

Select a time period and see how many comments your channel and videos got at that point. Knowing which video gets you the most comments and when it happens, gives you a good idea what type of conversations your audience is interested in having.

Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience

Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.

How to Use Comments Report

If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.

However, there are also benefits of using an external analytics tool like Sotrender . You can adjust the amount of time you want to analyze, visualize the metrics in different ways, and even customize what you want to show in the graphs. What’s more, Sotrender has it’s own metric called the Activity Index, which indicates to what extent your audience is engaging with your videos. You can use this metric in combination with others to see what content your audience is really invested in.

16. Sharing

See How Many Times Your Videos Have Been Shared

This report shows you how frequently your audience is sharing your videos to their networks. In addition to Views and Watch Time, knowing the shareability of your content helps guide your videos in achieving viral status.

See Which Sharing Service Is Most Popular For Your Channel

Know which platform your audience is most active on. Understanding this can help you tailor your content to be more shareable on those channels or you can discover your audience’s account on those services and thank them personality.

See How Frequently a Video is Getting Shared

Understand how your videos are getting shared by your viewers. Do you see a spike in shares the first few days after publishing and then it becomes forgotten or is it an evergreen video that keeps getting consistent shares through its lifetime?

Compare Sharing to Views

By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.

How to Use Sharing Report

Understand what videos you create are more likely to get shares. If you are making a lot of how-to videos, a lot of people might be searching for the content, but unless it is highly relevant, it won’t get shared. The type of content that gets shared are the ones that have an interesting story and delights people.

If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.

17. Annotations

Find Out How Many Annotations Were Click Within a Period

When you add annotations to your videos, you would want to know if your audience is actually engaging with it. This report gives you an overview of how frequently your viewers are clicking on the links.

This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.

Compare Performance of Different Annotations

This report allows you to see which type of annotations are performing the best for your audience.

See Annotation Performance of a Specific Video

Click into a specific video to see which type of annotations are getting engagement and at what time it is happening. If you see that many annotation clicks are happening at a certain point in your video, going forward with your new videos that is where you can insert it.

How to Use Annotations

By finding out when in the video your audience engages with annotations and what type of annotations performs the best, you will have more insights on designing your videos and where to position the annotations to get the optimal results.

18. Cards

See Which Card Teasers and Cards Are Getting Clicked

Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.

Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.

Find Correlation Between On-Screen Content and Click-worthy Link

See what is happening on screen that is making the card more click-worthy, this can help you plan out your next video so that you direct your viewers’ attention to the clickable card teaser so they see it.

How to Use Cards Report

This report helps you understand the different cards and how they are performing within your videos so that you can better plan your content to increase the chances of your audience engaging with your cards.

19. End Screens

See How Often The End Screen Is Shown And Clicked

By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.

Then it’s good to see what percentage of them actually click to engage with your channel and content more.

See Performance of Each End Screen Elements

In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.

See Which End Screen Element Is Most Popular Within The Same Video

Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.

See Which Videos YouTube Chooses As Best For Viewers

In this report, you can also see the performance of different End Screen Element Types.

One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.

By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?

How to Use The End Screens Report

The End Screens report is great for letting you know which of your existing content the audience is interested in seeing after they finished watching one of your videos. As you learn more about your viewers and accumulate more videos, with the help of the End Screens report, you can determine which videos to use to increase Views and Watch Time.

Conclusion

Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.

Learning how to use analytics is not always a skill YouTubers think about when they are making videos, but it plays such an instrumental part throughout the whole stage of creation, from ideation to distribution.

Understanding how your videos are performing shines a light on your process, helps you evaluate what is working and what isn’t, and empower you to think beyond the lens and create videos that really resonates with your growing audience.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.

YouTube data is valuable because it can show you why you aren’t getting more subscribers and why certain videos aren’t getting the views you expected. Data can also identify all the positive results and give you insights into what worked.

In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.

YouTube Analytics:

1. Overview
2. Realtime
3. Revenue
4. Ad Rates
5. Watch Time
6. Audience Retention
7. Demographics
8. Playback Locations
9. Traffic Sources
10. Devices
11. Translations
12. Subscribers
13. Likes and Dislikes
14. Videos in Playlists
15. Comments
16. Sharing
17. Annotations
18. Cards
19. End Screens

When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.

But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:

- What information it is displaying

- What issues it addresses

- What you can do to improve the results

1. Overview

Use Overview Report for Quick Analysis

The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.

The Overview dashboard breaks down all your key stats. If you want a deeper dive, you can click into each of the section headers and it will give you an in-depth look at the analytics of that specific category.

Personalize Your Overview

By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.

If you only want to focus on the performance of your channel on a specific region, you can customize that as well:

Note: You will be able to change the time frame and region for all the data within YouTube Analytics.

See Your Top Performing Videos In Overview

The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.

Get Insights On Your Audience In Overview

In Overview you can see where the majority of your audience is from, what gender they are, how they are discovering your videos in Traffic Source, and where they are watching your video in Playback Locations:

How to Use the Overview Dashboard

The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.

If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.

2. Realtime

See The Performance of Your Channel

The Realtime report is a fantastic tool for seeing the immediate performance of your channel, which automatically updates every 10 seconds. There are two main views: The last 48 hours and the Last 60 Minutes.

See Performance of Your 25 Most Recently Published Videos

In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.

If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.

See How and Where Your Videos Are Being Viewed At the Moment

If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.

- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.

- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.

- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.

If you notice that you are getting a lot of views from the US, but also notice that people are about to go to sleep and the trend shows that it drops at that point in the past 24 hours, you can decide whether to schedule the post for the next morning or you can see if a boost at this point can keep the audience awake.

How to Use the Realtime Dashboard

If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.

Getting early insights on a recently published video may help you adjust your promotion strategy as needed.

For example, if you published a video this morning and shared it on your Facebook page, and you checked in this morning and saw that there was only a small amount of views, you may want to share it on a different platform so that it can get more exposure.

3. Revenue

See How Much Money Your Channel Has Made

Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.

There are 3 ways to change the timeline:

1. Dropdown menu

1. Calendar

1. Slide Bar

You can also change how you view your data, whether Daily, Weekly, Monthly, etc. This way you can see exactly how much you made each day, week, or month, and determine if you can correlate a particular dip or spike to an event that occurred.

Identify Your Highest Earning Videos

In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:

- Was the content great?

- Was it the perfect length?

- Was it a well-structured video?

- Was the video’s pacing fast?

Once you’ve done a full evaluation, see if you can apply it to your other videos.

Which Country Is Earning You the Most Money

Different countries have different rates for how much creators can make off Adsense. Click into Geography and see how much you are making in different countries and consider which audience is best to focus your attention on with the intention of increasing revenue.

Compare Estimated Revenue Earning to Other Metrics

Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?

How to Use the Revenue Dashboard

Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.

As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.

This tells you that while Views may be an important metric, it won’t affect your revenue. This can mean that you haven’t been reaching the audience that will engage with the ads, consider a slight content shift.

4. Ad Rates

Understanding the Ad Rates Report

YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.

Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.

Playback-based CPM: This is an estimation from YouTube on how much money you can make if you had 1,000 views from a monetized video. This is based on the parameters of the advertisers, your current number of views, and where your viewers are from.

CPM: This is the estimated amount you will earn for 1,000 ad impressions.

See Which Monetized Videos Are Earning Your Ad Revenue

Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.

This allows you to not only see the estimated earnings but also how many times the ad was shown. On top of that, the CPM gives you an idea of what YouTube deems to be more valuable content for advertisers, which gives you a better idea about the capabilities of the video and offers insight into the type of videos you make in the future.

See How Each Ad Type Is Performing Within Individual Video

Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)

You can see these details from the channel level or from an individual video level.

How to Use Ad Rates Report

Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.

But as you accumulate more and more monetized videos, and you will start seeing which videos are stronger in getting you ad engagements and which aren’t. The result might surprise you and help inform your next phase of videos.

5. Watch Time

See The Aggregated Time Your Viewers Spent Watching Your Videos

YouTube puts a lot of weight on this metric because they know that the more time people spend watching your original content, the more time they will have to show ads to your audience. Overall, you’ll want to see a steady rise for your Watch Time as it will indicate that you have a growing dedicated viewership.

In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.

YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.

YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.

Compare Performance of Videos in the Graph

Put your videos side by side to compare the performance over the course of a time period.

How to Use Watch Time Report

If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.

Some strategies include:

- Add videos to optimized playlists

- Improving titles and thumbnails

- Increase YouTube subscribers

- Add annotations to your videos

- Add end cards to your videos

6. Audience Retention

See How Long Your Viewers Spend Watching Your Videos

Like Watch Time, Audience Retention is a metric YouTube uses to determine how valuable your video is and how worthy it is in being discovered by your audience. It’s important to learn where in your video you are losing viewers.

In Audience Retention, there are two main categories you can see.

1. Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
2. Average Percentage Viewed shows how much the average person watched from your videos.

In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.

While you should aim to have 100% audience retention, if you can get an average above 50%, you are doing something right. Anything under, you may want to consider changing up your strategy (content, structure, pacing, etc.).

See Audience Retention of Individual Videos

Absolute Audience Retention: This report shows you the number of views at every point in the video as a percentage. This will let you know which part of the video is most popular, which part is causing a big drop off, and which part viewers are skipping to or rewatching.

Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.

If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.

How to Use Audience Retention

Audience retention can give you a lot of insights on how you should be structuring your videos. If you notice a steep drop in viewership, you can assume that what the viewer is watching is not that interesting.

However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.

In the example below, we see that there is a peak at the point in this video where a specific part of a tutorial is shown. Viewers were most likely rewatching to confirm they understand the information, so they can apply it themselves.

Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.

7. Demographics

Understand the Average Age and Gender of Your Audience

The first thing you’ll see when you enter the Demographic dashboard is the segmentation of your audience by age and gender. This gives you a good indication of who your overall channel is currently attracting.

See Most Popular Videos Viewed By A Specific Demographic

Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.

You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.

Data Split by Age:

Data Split by Gender:

See Geographic Distribution of Different Demographics

Not only will you be able to see which region the majority of your viewerships are from, but you can also segment and compare by demographics. This will give you a more insightful view of how your channel is performing across the world for different people.

Additionally, you can click into specific videos on your channel and see how it is performing in different regions.

How to Use Demographics Report

Understanding which group makes up the majority of your viewership will help you decide how to strategize the next phase of content. Will you keep growing that audience or will you want to grow in another demographic?

If you noticed that you have an underperforming female demographic in India, you can plan out some content that focus on that community. Without this report, you cannot see where you are missing opportunities.

8. Playback Locations

Find Out Where People Are Watching Your Videos

There are a number of ways people can watch your YouTube video:

- YouTube Watch Page

- YouTube Channel Page

- Embedded Video Player (Website or App)

- Other

If your video is only promoted organically your views will likely be coming from the YouTube Watch Page, but if other media publications embedded your video, and it’s getting a lot of views, you can see it here.

Which External Source Are Your Videos Being Watched

By clicking into the Embedded in External Websites and Apps report, you’ll be able to see all the different websites and apps that your video is featured on. This will give you a good indication of which sites and apps are driving the most views.

How to Use Playback Locations Report

Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.

You can reach out to the website that has embedded your video and thank them for sharing your content, and maybe they will be happy to share more. This way you create a relationship with them, which can increase your network and also improve the chances of your videos being discovered.

9. Traffic Sources

Find Out How People Are Discovering Your Videos

In the Traffic Sources report, you can see what is the most popular way your video is being discovered.

This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.

See Which Videos Are Suggesting Yours To Viewers

If you see that you are getting a lot of viewers coming from Suggested Videos, go to that report and see which external video was directing viewers to yours. These suggested videos can be your own or it can be from another YouTube creator.

See What People Search For To Discover Your Video

By clicking into the YouTube search, you can see what viewers searched in order to find your video. This can be useful in understanding your viewers’ mindset: were they trying to solve a problem or answer a question?

Knowing this, you can improve your keyword research.

How to Use Traffic Sources Report

Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.

If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.

10. Devices

Know What Devices Your Viewers Are Watching From

The way viewers watch content on their mobile phones is very different from the way they watch on television. By understanding how the majority of your viewers are watching your content, you can better design and structure your video.

For example, if you see that you have a large following that watches your content on mobile, then it might not be a good idea to load your video with too much text, as it’ll be hard for them to read.

You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.

11. Translations

See If You Need to Include Multi-Languages or Translation to Your Videos

The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.

If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.

For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.

12. Subscribers

Find Out Where People Clicked Subscribe

In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.

If you see that you are getting a lot of conversions from the YouTube Watch Page, you can dig in and see which video specifically you should give credit to for earning your subscribers — and which ones are causing people to unsubscribe.

Find Out Which YouTube Keywords Are Leading to Subscriptions

Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.

See Which Date You Got The Most Subscribers

Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?

How to Use the Subscriber Report

Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.

If you see a video is earning you a lot of subscribers, it might be a good idea to give it a boost and make sure more people discover it. However, if you see a video is causing people to click unsubscribe, even though it might be a video you love, consider removing it from your channel as it might be doing more harm than good for your channel growth.

13. Likes and Dislikes

See the Likes and Dislikes of Individual Videos

In addition to seeing the total Likes and Dislikes your channel received, in this report, you can see the Likes and Dislikes of individual videos. This gives you a quick glance at how your viewers are enjoying your channel and videos.

Compare Likes and Dislikes with Other Metrics

See if there is a correlation between the channel’s performance and how viewers give Likes and Dislikes. Does increasing views get you more likes? Did a dip in views cause people to stop liking your videos?

Getting more of these data will help you plan new tactics to increase engagements.

See Which Date You Got the Most Likes and Dislikes

Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?

Compare Subscriber vs Non-Subscriber Likes and Dislikes

Knowing how your subscribers and non-subscribers are responding to your content will give you a good idea at how effective your video is at delighting those that know your content well, and those that are newer to your videos.

How to Use the Likes and Dislikes Report

As a creator, you always want to know how your videos are received. Knowing how your audience feels about your content, even if it’s just a Like or Dislike click, is a good indication of whether the public found your work: educational, inspirational, or entertaining.

14. Videos in Playlists

Find Out How Many Videos Are In Playlists

When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.

Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.

See Which Video Is In The Most Playlists

By having a report to see which videos have been added to the playlist, you can see that there is an interest in this type of content. With this knowledge, you can decide that perhaps the audience may be interested in a series around this topic.

See If There Is a Correlation Between Videos in Playlists and Watch Time

Identify if there are any direct or indirect effects of having videos in the playlist by comparing it to important metrics such as Watch Time. If you see that there is a boost for days when more videos are added to the playlist, you can start planning more strategies to get video features along with other related content.

How to Use Videos in Playlist

The Videos in the Playlist report give you another perspective on the popularity of videos. Unlike Views or Watch Time, adding a video to a playlist means that the audience will likely watch it again, as they are saving it amongst related content or as a favorite video.

15. Comments

See How Many People Have Commented On Channel Or Specific Videos

Select a time period and see how many comments your channel and videos got at that point. Knowing which video gets you the most comments and when it happens, gives you a good idea what type of conversations your audience is interested in having.

Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience

Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.

How to Use Comments Report

If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.

However, there are also benefits of using an external analytics tool like Sotrender . You can adjust the amount of time you want to analyze, visualize the metrics in different ways, and even customize what you want to show in the graphs. What’s more, Sotrender has it’s own metric called the Activity Index, which indicates to what extent your audience is engaging with your videos. You can use this metric in combination with others to see what content your audience is really invested in.

16. Sharing

See How Many Times Your Videos Have Been Shared

This report shows you how frequently your audience is sharing your videos to their networks. In addition to Views and Watch Time, knowing the shareability of your content helps guide your videos in achieving viral status.

See Which Sharing Service Is Most Popular For Your Channel

Know which platform your audience is most active on. Understanding this can help you tailor your content to be more shareable on those channels or you can discover your audience’s account on those services and thank them personality.

See How Frequently a Video is Getting Shared

Understand how your videos are getting shared by your viewers. Do you see a spike in shares the first few days after publishing and then it becomes forgotten or is it an evergreen video that keeps getting consistent shares through its lifetime?

Compare Sharing to Views

By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.

How to Use Sharing Report

Understand what videos you create are more likely to get shares. If you are making a lot of how-to videos, a lot of people might be searching for the content, but unless it is highly relevant, it won’t get shared. The type of content that gets shared are the ones that have an interesting story and delights people.

If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.

17. Annotations

Find Out How Many Annotations Were Click Within a Period

When you add annotations to your videos, you would want to know if your audience is actually engaging with it. This report gives you an overview of how frequently your viewers are clicking on the links.

This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.

Compare Performance of Different Annotations

This report allows you to see which type of annotations are performing the best for your audience.

See Annotation Performance of a Specific Video

Click into a specific video to see which type of annotations are getting engagement and at what time it is happening. If you see that many annotation clicks are happening at a certain point in your video, going forward with your new videos that is where you can insert it.

How to Use Annotations

By finding out when in the video your audience engages with annotations and what type of annotations performs the best, you will have more insights on designing your videos and where to position the annotations to get the optimal results.

18. Cards

See Which Card Teasers and Cards Are Getting Clicked

Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.

Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.

Find Correlation Between On-Screen Content and Click-worthy Link

See what is happening on screen that is making the card more click-worthy, this can help you plan out your next video so that you direct your viewers’ attention to the clickable card teaser so they see it.

How to Use Cards Report

This report helps you understand the different cards and how they are performing within your videos so that you can better plan your content to increase the chances of your audience engaging with your cards.

19. End Screens

See How Often The End Screen Is Shown And Clicked

By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.

Then it’s good to see what percentage of them actually click to engage with your channel and content more.

See Performance of Each End Screen Elements

In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.

See Which End Screen Element Is Most Popular Within The Same Video

Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.

See Which Videos YouTube Chooses As Best For Viewers

In this report, you can also see the performance of different End Screen Element Types.

One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.

By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?

How to Use The End Screens Report

The End Screens report is great for letting you know which of your existing content the audience is interested in seeing after they finished watching one of your videos. As you learn more about your viewers and accumulate more videos, with the help of the End Screens report, you can determine which videos to use to increase Views and Watch Time.

Conclusion

Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.

Learning how to use analytics is not always a skill YouTubers think about when they are making videos, but it plays such an instrumental part throughout the whole stage of creation, from ideation to distribution.

Understanding how your videos are performing shines a light on your process, helps you evaluate what is working and what isn’t, and empower you to think beyond the lens and create videos that really resonates with your growing audience.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Richard Bennett

Oct 26, 2023• Proven solutions

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As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.

YouTube data is valuable because it can show you why you aren’t getting more subscribers and why certain videos aren’t getting the views you expected. Data can also identify all the positive results and give you insights into what worked.

In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.

YouTube Analytics:

1. Overview
2. Realtime
3. Revenue
4. Ad Rates
5. Watch Time
6. Audience Retention
7. Demographics
8. Playback Locations
9. Traffic Sources
10. Devices
11. Translations
12. Subscribers
13. Likes and Dislikes
14. Videos in Playlists
15. Comments
16. Sharing
17. Annotations
18. Cards
19. End Screens

When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.

But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:

- What information it is displaying

- What issues it addresses

- What you can do to improve the results

1. Overview

Use Overview Report for Quick Analysis

The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.

The Overview dashboard breaks down all your key stats. If you want a deeper dive, you can click into each of the section headers and it will give you an in-depth look at the analytics of that specific category.

Personalize Your Overview

By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.

If you only want to focus on the performance of your channel on a specific region, you can customize that as well:

Note: You will be able to change the time frame and region for all the data within YouTube Analytics.

See Your Top Performing Videos In Overview

The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.

Get Insights On Your Audience In Overview

In Overview you can see where the majority of your audience is from, what gender they are, how they are discovering your videos in Traffic Source, and where they are watching your video in Playback Locations:

How to Use the Overview Dashboard

The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.

If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.

2. Realtime

See The Performance of Your Channel

The Realtime report is a fantastic tool for seeing the immediate performance of your channel, which automatically updates every 10 seconds. There are two main views: The last 48 hours and the Last 60 Minutes.

See Performance of Your 25 Most Recently Published Videos

In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.

If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.

See How and Where Your Videos Are Being Viewed At the Moment

If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.

- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.

- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.

- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.

If you notice that you are getting a lot of views from the US, but also notice that people are about to go to sleep and the trend shows that it drops at that point in the past 24 hours, you can decide whether to schedule the post for the next morning or you can see if a boost at this point can keep the audience awake.

How to Use the Realtime Dashboard

If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.

Getting early insights on a recently published video may help you adjust your promotion strategy as needed.

For example, if you published a video this morning and shared it on your Facebook page, and you checked in this morning and saw that there was only a small amount of views, you may want to share it on a different platform so that it can get more exposure.

3. Revenue

See How Much Money Your Channel Has Made

Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.

There are 3 ways to change the timeline:

1. Dropdown menu

1. Calendar

1. Slide Bar

You can also change how you view your data, whether Daily, Weekly, Monthly, etc. This way you can see exactly how much you made each day, week, or month, and determine if you can correlate a particular dip or spike to an event that occurred.

Identify Your Highest Earning Videos

In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:

- Was the content great?

- Was it the perfect length?

- Was it a well-structured video?

- Was the video’s pacing fast?

Once you’ve done a full evaluation, see if you can apply it to your other videos.

Which Country Is Earning You the Most Money

Different countries have different rates for how much creators can make off Adsense. Click into Geography and see how much you are making in different countries and consider which audience is best to focus your attention on with the intention of increasing revenue.

Compare Estimated Revenue Earning to Other Metrics

Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?

How to Use the Revenue Dashboard

Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.

As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.

This tells you that while Views may be an important metric, it won’t affect your revenue. This can mean that you haven’t been reaching the audience that will engage with the ads, consider a slight content shift.

4. Ad Rates

Understanding the Ad Rates Report

YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.

Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.

Playback-based CPM: This is an estimation from YouTube on how much money you can make if you had 1,000 views from a monetized video. This is based on the parameters of the advertisers, your current number of views, and where your viewers are from.

CPM: This is the estimated amount you will earn for 1,000 ad impressions.

See Which Monetized Videos Are Earning Your Ad Revenue

Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.

This allows you to not only see the estimated earnings but also how many times the ad was shown. On top of that, the CPM gives you an idea of what YouTube deems to be more valuable content for advertisers, which gives you a better idea about the capabilities of the video and offers insight into the type of videos you make in the future.

See How Each Ad Type Is Performing Within Individual Video

Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)

You can see these details from the channel level or from an individual video level.

How to Use Ad Rates Report

Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.

But as you accumulate more and more monetized videos, and you will start seeing which videos are stronger in getting you ad engagements and which aren’t. The result might surprise you and help inform your next phase of videos.

5. Watch Time

See The Aggregated Time Your Viewers Spent Watching Your Videos

YouTube puts a lot of weight on this metric because they know that the more time people spend watching your original content, the more time they will have to show ads to your audience. Overall, you’ll want to see a steady rise for your Watch Time as it will indicate that you have a growing dedicated viewership.

In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.

YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.

YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.

Compare Performance of Videos in the Graph

Put your videos side by side to compare the performance over the course of a time period.

How to Use Watch Time Report

If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.

Some strategies include:

- Add videos to optimized playlists

- Improving titles and thumbnails

- Increase YouTube subscribers

- Add annotations to your videos

- Add end cards to your videos

6. Audience Retention

See How Long Your Viewers Spend Watching Your Videos

Like Watch Time, Audience Retention is a metric YouTube uses to determine how valuable your video is and how worthy it is in being discovered by your audience. It’s important to learn where in your video you are losing viewers.

In Audience Retention, there are two main categories you can see.

1. Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
2. Average Percentage Viewed shows how much the average person watched from your videos.

In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.

While you should aim to have 100% audience retention, if you can get an average above 50%, you are doing something right. Anything under, you may want to consider changing up your strategy (content, structure, pacing, etc.).

See Audience Retention of Individual Videos

Absolute Audience Retention: This report shows you the number of views at every point in the video as a percentage. This will let you know which part of the video is most popular, which part is causing a big drop off, and which part viewers are skipping to or rewatching.

Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.

If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.

How to Use Audience Retention

Audience retention can give you a lot of insights on how you should be structuring your videos. If you notice a steep drop in viewership, you can assume that what the viewer is watching is not that interesting.

However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.

In the example below, we see that there is a peak at the point in this video where a specific part of a tutorial is shown. Viewers were most likely rewatching to confirm they understand the information, so they can apply it themselves.

Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.

7. Demographics

Understand the Average Age and Gender of Your Audience

The first thing you’ll see when you enter the Demographic dashboard is the segmentation of your audience by age and gender. This gives you a good indication of who your overall channel is currently attracting.

See Most Popular Videos Viewed By A Specific Demographic

Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.

You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.

Data Split by Age:

Data Split by Gender:

See Geographic Distribution of Different Demographics

Not only will you be able to see which region the majority of your viewerships are from, but you can also segment and compare by demographics. This will give you a more insightful view of how your channel is performing across the world for different people.

Additionally, you can click into specific videos on your channel and see how it is performing in different regions.

How to Use Demographics Report

Understanding which group makes up the majority of your viewership will help you decide how to strategize the next phase of content. Will you keep growing that audience or will you want to grow in another demographic?

If you noticed that you have an underperforming female demographic in India, you can plan out some content that focus on that community. Without this report, you cannot see where you are missing opportunities.

8. Playback Locations

Find Out Where People Are Watching Your Videos

There are a number of ways people can watch your YouTube video:

- YouTube Watch Page

- YouTube Channel Page

- Embedded Video Player (Website or App)

- Other

If your video is only promoted organically your views will likely be coming from the YouTube Watch Page, but if other media publications embedded your video, and it’s getting a lot of views, you can see it here.

Which External Source Are Your Videos Being Watched

By clicking into the Embedded in External Websites and Apps report, you’ll be able to see all the different websites and apps that your video is featured on. This will give you a good indication of which sites and apps are driving the most views.

How to Use Playback Locations Report

Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.

You can reach out to the website that has embedded your video and thank them for sharing your content, and maybe they will be happy to share more. This way you create a relationship with them, which can increase your network and also improve the chances of your videos being discovered.

9. Traffic Sources

Find Out How People Are Discovering Your Videos

In the Traffic Sources report, you can see what is the most popular way your video is being discovered.

This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.

See Which Videos Are Suggesting Yours To Viewers

If you see that you are getting a lot of viewers coming from Suggested Videos, go to that report and see which external video was directing viewers to yours. These suggested videos can be your own or it can be from another YouTube creator.

See What People Search For To Discover Your Video

By clicking into the YouTube search, you can see what viewers searched in order to find your video. This can be useful in understanding your viewers’ mindset: were they trying to solve a problem or answer a question?

Knowing this, you can improve your keyword research.

How to Use Traffic Sources Report

Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.

If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.

10. Devices

Know What Devices Your Viewers Are Watching From

The way viewers watch content on their mobile phones is very different from the way they watch on television. By understanding how the majority of your viewers are watching your content, you can better design and structure your video.

For example, if you see that you have a large following that watches your content on mobile, then it might not be a good idea to load your video with too much text, as it’ll be hard for them to read.

You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.

11. Translations

See If You Need to Include Multi-Languages or Translation to Your Videos

The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.

If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.

For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.

12. Subscribers

Find Out Where People Clicked Subscribe

In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.

If you see that you are getting a lot of conversions from the YouTube Watch Page, you can dig in and see which video specifically you should give credit to for earning your subscribers — and which ones are causing people to unsubscribe.

Find Out Which YouTube Keywords Are Leading to Subscriptions

Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.

See Which Date You Got The Most Subscribers

Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?

How to Use the Subscriber Report

Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.

If you see a video is earning you a lot of subscribers, it might be a good idea to give it a boost and make sure more people discover it. However, if you see a video is causing people to click unsubscribe, even though it might be a video you love, consider removing it from your channel as it might be doing more harm than good for your channel growth.

13. Likes and Dislikes

See the Likes and Dislikes of Individual Videos

In addition to seeing the total Likes and Dislikes your channel received, in this report, you can see the Likes and Dislikes of individual videos. This gives you a quick glance at how your viewers are enjoying your channel and videos.

Compare Likes and Dislikes with Other Metrics

See if there is a correlation between the channel’s performance and how viewers give Likes and Dislikes. Does increasing views get you more likes? Did a dip in views cause people to stop liking your videos?

Getting more of these data will help you plan new tactics to increase engagements.

See Which Date You Got the Most Likes and Dislikes

Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?

Compare Subscriber vs Non-Subscriber Likes and Dislikes

Knowing how your subscribers and non-subscribers are responding to your content will give you a good idea at how effective your video is at delighting those that know your content well, and those that are newer to your videos.

How to Use the Likes and Dislikes Report

As a creator, you always want to know how your videos are received. Knowing how your audience feels about your content, even if it’s just a Like or Dislike click, is a good indication of whether the public found your work: educational, inspirational, or entertaining.

14. Videos in Playlists

Find Out How Many Videos Are In Playlists

When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.

Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.

See Which Video Is In The Most Playlists

By having a report to see which videos have been added to the playlist, you can see that there is an interest in this type of content. With this knowledge, you can decide that perhaps the audience may be interested in a series around this topic.

See If There Is a Correlation Between Videos in Playlists and Watch Time

Identify if there are any direct or indirect effects of having videos in the playlist by comparing it to important metrics such as Watch Time. If you see that there is a boost for days when more videos are added to the playlist, you can start planning more strategies to get video features along with other related content.

How to Use Videos in Playlist

The Videos in the Playlist report give you another perspective on the popularity of videos. Unlike Views or Watch Time, adding a video to a playlist means that the audience will likely watch it again, as they are saving it amongst related content or as a favorite video.

15. Comments

See How Many People Have Commented On Channel Or Specific Videos

Select a time period and see how many comments your channel and videos got at that point. Knowing which video gets you the most comments and when it happens, gives you a good idea what type of conversations your audience is interested in having.

Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience

Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.

How to Use Comments Report

If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.

However, there are also benefits of using an external analytics tool like Sotrender . You can adjust the amount of time you want to analyze, visualize the metrics in different ways, and even customize what you want to show in the graphs. What’s more, Sotrender has it’s own metric called the Activity Index, which indicates to what extent your audience is engaging with your videos. You can use this metric in combination with others to see what content your audience is really invested in.

16. Sharing

See How Many Times Your Videos Have Been Shared

This report shows you how frequently your audience is sharing your videos to their networks. In addition to Views and Watch Time, knowing the shareability of your content helps guide your videos in achieving viral status.

See Which Sharing Service Is Most Popular For Your Channel

Know which platform your audience is most active on. Understanding this can help you tailor your content to be more shareable on those channels or you can discover your audience’s account on those services and thank them personality.

See How Frequently a Video is Getting Shared

Understand how your videos are getting shared by your viewers. Do you see a spike in shares the first few days after publishing and then it becomes forgotten or is it an evergreen video that keeps getting consistent shares through its lifetime?

Compare Sharing to Views

By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.

How to Use Sharing Report

Understand what videos you create are more likely to get shares. If you are making a lot of how-to videos, a lot of people might be searching for the content, but unless it is highly relevant, it won’t get shared. The type of content that gets shared are the ones that have an interesting story and delights people.

If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.

17. Annotations

Find Out How Many Annotations Were Click Within a Period

When you add annotations to your videos, you would want to know if your audience is actually engaging with it. This report gives you an overview of how frequently your viewers are clicking on the links.

This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.

Compare Performance of Different Annotations

This report allows you to see which type of annotations are performing the best for your audience.

See Annotation Performance of a Specific Video

Click into a specific video to see which type of annotations are getting engagement and at what time it is happening. If you see that many annotation clicks are happening at a certain point in your video, going forward with your new videos that is where you can insert it.

How to Use Annotations

By finding out when in the video your audience engages with annotations and what type of annotations performs the best, you will have more insights on designing your videos and where to position the annotations to get the optimal results.

18. Cards

See Which Card Teasers and Cards Are Getting Clicked

Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.

Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.

Find Correlation Between On-Screen Content and Click-worthy Link

See what is happening on screen that is making the card more click-worthy, this can help you plan out your next video so that you direct your viewers’ attention to the clickable card teaser so they see it.

How to Use Cards Report

This report helps you understand the different cards and how they are performing within your videos so that you can better plan your content to increase the chances of your audience engaging with your cards.

19. End Screens

See How Often The End Screen Is Shown And Clicked

By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.

Then it’s good to see what percentage of them actually click to engage with your channel and content more.

See Performance of Each End Screen Elements

In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.

See Which End Screen Element Is Most Popular Within The Same Video

Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.

See Which Videos YouTube Chooses As Best For Viewers

In this report, you can also see the performance of different End Screen Element Types.

One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.

By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?

How to Use The End Screens Report

The End Screens report is great for letting you know which of your existing content the audience is interested in seeing after they finished watching one of your videos. As you learn more about your viewers and accumulate more videos, with the help of the End Screens report, you can determine which videos to use to increase Views and Watch Time.

Conclusion

Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.

Learning how to use analytics is not always a skill YouTubers think about when they are making videos, but it plays such an instrumental part throughout the whole stage of creation, from ideation to distribution.

Understanding how your videos are performing shines a light on your process, helps you evaluate what is working and what isn’t, and empower you to think beyond the lens and create videos that really resonates with your growing audience.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Richard Bennett

Oct 26, 2023• Proven solutions

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As a YouTuber, you know those famous metrics: Views, Subscribers, and Watch Time. Those YouTube analytics are easy to understand. But YouTube offers much more data.

YouTube data is valuable because it can show you why you aren’t getting more subscribers and why certain videos aren’t getting the views you expected. Data can also identify all the positive results and give you insights into what worked.

In this article, I’m going to show you how to use YouTube Analytics to gain knowledge, take action, and grow your channel.

YouTube Analytics:

1. Overview
2. Realtime
3. Revenue
4. Ad Rates
5. Watch Time
6. Audience Retention
7. Demographics
8. Playback Locations
9. Traffic Sources
10. Devices
11. Translations
12. Subscribers
13. Likes and Dislikes
14. Videos in Playlists
15. Comments
16. Sharing
17. Annotations
18. Cards
19. End Screens

When you enter your YouTube Creator Studio, you will find the Analytics Tab on the left-hand-side menu. Click into it and you will see a whole list of features, each linking to its own dashboard.

But with all this information, it can get a little overwhelming for new YouTubers. Don’t sweat. Let’s walk through each section to identify:

- What information it is displaying

- What issues it addresses

- What you can do to improve the results

1. Overview

Use Overview Report for Quick Analysis

The Overview report is the first page you land on when you click into Analytics, and it’s what you want to see when you are checking in.

The Overview dashboard breaks down all your key stats. If you want a deeper dive, you can click into each of the section headers and it will give you an in-depth look at the analytics of that specific category.

Personalize Your Overview

By default, the dashboard will show you the stats from the last 28 days, but you can personalize the time frame to see the data of that specific period.

If you only want to focus on the performance of your channel on a specific region, you can customize that as well:

Note: You will be able to change the time frame and region for all the data within YouTube Analytics.

See Your Top Performing Videos In Overview

The Overview dashboard highlights your Top 10 videos. Right away you can see the Watch Time, Views, and Estimated Revenue of those high performing videos.

Get Insights On Your Audience In Overview

In Overview you can see where the majority of your audience is from, what gender they are, how they are discovering your videos in Traffic Source, and where they are watching your video in Playback Locations:

How to Use the Overview Dashboard

The Overview dashboard is your mission control. I recommend popping in weekly to get a top view of your channel’s performance.

If you notice anything unusual or surprising, such as a spike in Shares, you can then dig into the individual data and identify the cause.

2. Realtime

See The Performance of Your Channel

The Realtime report is a fantastic tool for seeing the immediate performance of your channel, which automatically updates every 10 seconds. There are two main views: The last 48 hours and the Last 60 Minutes.

See Performance of Your 25 Most Recently Published Videos

In the Realtime dashboard, you will see the last 48 hours and last 60-minute performance of your 25 most recently published videos.

If you have recently shared a new video, you should log into the Realtime dashboard to get a quick glance at the performance.

See How and Where Your Videos Are Being Viewed At the Moment

If you want to find out how many people have viewed your videos from a mobile device or how big your audience currently is, you can do that in the Realtime report.

- Select Device to see if you have more viewers on Desktop, Mobile, or Tablet.

- Select Operating System to find out if you have more Android viewers or iOS viewers in the past two days.

- Select Geography to see which region you are getting the most views and when viewerships are dropping because most likely people in that area are sleeping.

If you notice that you are getting a lot of views from the US, but also notice that people are about to go to sleep and the trend shows that it drops at that point in the past 24 hours, you can decide whether to schedule the post for the next morning or you can see if a boost at this point can keep the audience awake.

How to Use the Realtime Dashboard

If YouTube sees that your recently published video is performing well right off the bat, then it will give your video a better chance of trending, ranking higher in search, and reaching more viewers.

Getting early insights on a recently published video may help you adjust your promotion strategy as needed.

For example, if you published a video this morning and shared it on your Facebook page, and you checked in this morning and saw that there was only a small amount of views, you may want to share it on a different platform so that it can get more exposure.

3. Revenue

See How Much Money Your Channel Has Made

Select a specific timeline and see how much your channel has made from ads and YouTube Red viewers during that duration.

There are 3 ways to change the timeline:

1. Dropdown menu

1. Calendar

1. Slide Bar

You can also change how you view your data, whether Daily, Weekly, Monthly, etc. This way you can see exactly how much you made each day, week, or month, and determine if you can correlate a particular dip or spike to an event that occurred.

Identify Your Highest Earning Videos

In the Revenue report, you can see which videos are earning you the most. Consider how these videos are successful:

- Was the content great?

- Was it the perfect length?

- Was it a well-structured video?

- Was the video’s pacing fast?

Once you’ve done a full evaluation, see if you can apply it to your other videos.

Which Country Is Earning You the Most Money

Different countries have different rates for how much creators can make off Adsense. Click into Geography and see how much you are making in different countries and consider which audience is best to focus your attention on with the intention of increasing revenue.

Compare Estimated Revenue Earning to Other Metrics

Know more about how your data are related by comparing to see if Revenue is affected by the performance of metrics in other categories such as Views. Does a rise in view change your revenue?

How to Use the Revenue Dashboard

Figuring how to make money on YouTube is tricky and any insight you can get can give you an advantage, steer you in the right direction, and help you focus on what matters.

As you can see in the example in the graph from the section above, the View count has been fairly consistent, however, the Revenue is sporadic.

This tells you that while Views may be an important metric, it won’t affect your revenue. This can mean that you haven’t been reaching the audience that will engage with the ads, consider a slight content shift.

4. Ad Rates

Understanding the Ad Rates Report

YouTube Ad Revenue: This is the estimated gross total of all the money you made from ads sold via Google and Google partners.

Estimated Monetized Playbacks: This is the number of times your audience is shown an ad.

Playback-based CPM: This is an estimation from YouTube on how much money you can make if you had 1,000 views from a monetized video. This is based on the parameters of the advertisers, your current number of views, and where your viewers are from.

CPM: This is the estimated amount you will earn for 1,000 ad impressions.

See Which Monetized Videos Are Earning Your Ad Revenue

Unlike the Revenue dashboard, the Ad Rates report dives deeper into the performance of individual monetized videos.

This allows you to not only see the estimated earnings but also how many times the ad was shown. On top of that, the CPM gives you an idea of what YouTube deems to be more valuable content for advertisers, which gives you a better idea about the capabilities of the video and offers insight into the type of videos you make in the future.

See How Each Ad Type Is Performing Within Individual Video

Click into Ad Type and you will be able to see the performance of different types of Ads (skippable video ads, display ads, bumper ads, and non-skippable video ads.)

You can see these details from the channel level or from an individual video level.

How to Use Ad Rates Report

Ad performance might not be something you think about at the early stages. You want to make videos, and not worry too much about ads, after all.

But as you accumulate more and more monetized videos, and you will start seeing which videos are stronger in getting you ad engagements and which aren’t. The result might surprise you and help inform your next phase of videos.

5. Watch Time

See The Aggregated Time Your Viewers Spent Watching Your Videos

YouTube puts a lot of weight on this metric because they know that the more time people spend watching your original content, the more time they will have to show ads to your audience. Overall, you’ll want to see a steady rise for your Watch Time as it will indicate that you have a growing dedicated viewership.

In the graph, you will also be able to see the combined Views of all your videos, as well as the segmented performance of YouTube Red viewers.

YouTube Red is YouTube’s subscription plan. It is currently only available in Australia, Korea, Mexico, New Zealand, and the United States.

YouTube Red offers ad-free content that can be enjoyed offline. Since the viewers with YouTube Red won’t see ads, YouTube will give you partial revenue from Red viewers.

Compare Performance of Videos in the Graph

Put your videos side by side to compare the performance over the course of a time period.

How to Use Watch Time Report

If you want to be in YouTube’s algorithm’s good books, then you will need to put some attention on your channel’s Watch Time. Always consider ways in which you can improve this metric.

Some strategies include:

- Add videos to optimized playlists

- Improving titles and thumbnails

- Increase YouTube subscribers

- Add annotations to your videos

- Add end cards to your videos

6. Audience Retention

See How Long Your Viewers Spend Watching Your Videos

Like Watch Time, Audience Retention is a metric YouTube uses to determine how valuable your video is and how worthy it is in being discovered by your audience. It’s important to learn where in your video you are losing viewers.

In Audience Retention, there are two main categories you can see.

1. Average View Duration shows how much time all your viewers from a certain time frame spend watching your video.
2. Average Percentage Viewed shows how much the average person watched from your videos.

In this example, we see that the average length of a video watched is 1:14 and the average viewer will watch 53% of the video.

While you should aim to have 100% audience retention, if you can get an average above 50%, you are doing something right. Anything under, you may want to consider changing up your strategy (content, structure, pacing, etc.).

See Audience Retention of Individual Videos

Absolute Audience Retention: This report shows you the number of views at every point in the video as a percentage. This will let you know which part of the video is most popular, which part is causing a big drop off, and which part viewers are skipping to or rewatching.

Relative Audience Retention: This report gives you a visualization of how your video’s audience retention performance compares to all YouTube videos of a similar length.

If the line indicates that you are above average at a certain point, that is where your video is doing a better job holding the viewer’s attention at that point compared to most other videos.

How to Use Audience Retention

Audience retention can give you a lot of insights on how you should be structuring your videos. If you notice a steep drop in viewership, you can assume that what the viewer is watching is not that interesting.

However, if you notice a sudden peak in the middle of your video, you can assume that a) viewers are skipping to it or b) viewers are rewatching that section.

In the example below, we see that there is a peak at the point in this video where a specific part of a tutorial is shown. Viewers were most likely rewatching to confirm they understand the information, so they can apply it themselves.

Knowing this, for the next video you make, you can better anticipate where your viewers are going to need more time on a specific part or whether you should skip ahead to something more interesting.

7. Demographics

Understand the Average Age and Gender of Your Audience

The first thing you’ll see when you enter the Demographic dashboard is the segmentation of your audience by age and gender. This gives you a good indication of who your overall channel is currently attracting.

See Most Popular Videos Viewed By A Specific Demographic

Learn about the videos that are most popular within that demographic to get better insights to what is most appealing for that group.

You will also see the Watch Time percentage that each video gets in comparison with all the videos in your channel.

Data Split by Age:

Data Split by Gender:

See Geographic Distribution of Different Demographics

Not only will you be able to see which region the majority of your viewerships are from, but you can also segment and compare by demographics. This will give you a more insightful view of how your channel is performing across the world for different people.

Additionally, you can click into specific videos on your channel and see how it is performing in different regions.

How to Use Demographics Report

Understanding which group makes up the majority of your viewership will help you decide how to strategize the next phase of content. Will you keep growing that audience or will you want to grow in another demographic?

If you noticed that you have an underperforming female demographic in India, you can plan out some content that focus on that community. Without this report, you cannot see where you are missing opportunities.

8. Playback Locations

Find Out Where People Are Watching Your Videos

There are a number of ways people can watch your YouTube video:

- YouTube Watch Page

- YouTube Channel Page

- Embedded Video Player (Website or App)

- Other

If your video is only promoted organically your views will likely be coming from the YouTube Watch Page, but if other media publications embedded your video, and it’s getting a lot of views, you can see it here.

Which External Source Are Your Videos Being Watched

By clicking into the Embedded in External Websites and Apps report, you’ll be able to see all the different websites and apps that your video is featured on. This will give you a good indication of which sites and apps are driving the most views.

How to Use Playback Locations Report

Knowing where your videos are being played back is important, especially if you are getting a lot of views from an external source.

You can reach out to the website that has embedded your video and thank them for sharing your content, and maybe they will be happy to share more. This way you create a relationship with them, which can increase your network and also improve the chances of your videos being discovered.

9. Traffic Sources

Find Out How People Are Discovering Your Videos

In the Traffic Sources report, you can see what is the most popular way your video is being discovered.

This can include advertisements that you pay for, external referrals such as links from other websites, suggested videos, and searches on YouTube to name a few.

See Which Videos Are Suggesting Yours To Viewers

If you see that you are getting a lot of viewers coming from Suggested Videos, go to that report and see which external video was directing viewers to yours. These suggested videos can be your own or it can be from another YouTube creator.

See What People Search For To Discover Your Video

By clicking into the YouTube search, you can see what viewers searched in order to find your video. This can be useful in understanding your viewers’ mindset: were they trying to solve a problem or answer a question?

Knowing this, you can improve your keyword research.

How to Use Traffic Sources Report

Because there are so many ways for a viewer to discover your videos, it’s important for you to know what is most effective.

If you have a new video coming out and you want to promote it, understanding where your previous videos are being discovered will help you strategize, giving it the best opportunity immediately.

10. Devices

Know What Devices Your Viewers Are Watching From

The way viewers watch content on their mobile phones is very different from the way they watch on television. By understanding how the majority of your viewers are watching your content, you can better design and structure your video.

For example, if you see that you have a large following that watches your content on mobile, then it might not be a good idea to load your video with too much text, as it’ll be hard for them to read.

You cannot control how people watch your content, but by better understanding their preferences, you can design your content to make it the best for their ideal situation.

11. Translations

See If You Need to Include Multi-Languages or Translation to Your Videos

The Translations report is where you can see how your viewers are watching your videos in terms of using translations and subtitles.

If you are creating content that targets international viewers, it’s good to know if they are engaging with your translation assets, including subtitles.

For example, if you see an increase in viewers from Brazil, do a quick translation of your transcript and upload the Portuguese subtitles and see if it increases viewers.

12. Subscribers

Find Out Where People Clicked Subscribe

In the Subscribers report, you can see where most of your subscribers came from and where people unsubscribe.

If you see that you are getting a lot of conversions from the YouTube Watch Page, you can dig in and see which video specifically you should give credit to for earning your subscribers — and which ones are causing people to unsubscribe.

Find Out Which YouTube Keywords Are Leading to Subscriptions

Click into YouTube search to see the most popular search terms that have lead to people subscribing to your channel.

See Which Date You Got The Most Subscribers

Click into Date and find out if there was something significant that happened that day that made people subscribe to your channel more than others?

How to Use the Subscriber Report

Understanding which video drives viewers to become subscribers and which videos turn people off so that they unsubscribe will tell you a lot about the content you should be creating.

If you see a video is earning you a lot of subscribers, it might be a good idea to give it a boost and make sure more people discover it. However, if you see a video is causing people to click unsubscribe, even though it might be a video you love, consider removing it from your channel as it might be doing more harm than good for your channel growth.

13. Likes and Dislikes

See the Likes and Dislikes of Individual Videos

In addition to seeing the total Likes and Dislikes your channel received, in this report, you can see the Likes and Dislikes of individual videos. This gives you a quick glance at how your viewers are enjoying your channel and videos.

Compare Likes and Dislikes with Other Metrics

See if there is a correlation between the channel’s performance and how viewers give Likes and Dislikes. Does increasing views get you more likes? Did a dip in views cause people to stop liking your videos?

Getting more of these data will help you plan new tactics to increase engagements.

See Which Date You Got the Most Likes and Dislikes

Identify the days you got a lot of Likes or Dislikes, and ask, was there something particular that happened that led to the high numbers?

Compare Subscriber vs Non-Subscriber Likes and Dislikes

Knowing how your subscribers and non-subscribers are responding to your content will give you a good idea at how effective your video is at delighting those that know your content well, and those that are newer to your videos.

How to Use the Likes and Dislikes Report

As a creator, you always want to know how your videos are received. Knowing how your audience feels about your content, even if it’s just a Like or Dislike click, is a good indication of whether the public found your work: educational, inspirational, or entertaining.

14. Videos in Playlists

Find Out How Many Videos Are In Playlists

When a video is added to a playlist, it means someone thought it was relevant or they enjoyed it so much they added it to their Favorite list.

Having videos added to playlists is a good thing because it increases the chances of being discovered as people looking for a bunch of content within a category can watch it all linearly.

See Which Video Is In The Most Playlists

By having a report to see which videos have been added to the playlist, you can see that there is an interest in this type of content. With this knowledge, you can decide that perhaps the audience may be interested in a series around this topic.

See If There Is a Correlation Between Videos in Playlists and Watch Time

Identify if there are any direct or indirect effects of having videos in the playlist by comparing it to important metrics such as Watch Time. If you see that there is a boost for days when more videos are added to the playlist, you can start planning more strategies to get video features along with other related content.

How to Use Videos in Playlist

The Videos in the Playlist report give you another perspective on the popularity of videos. Unlike Views or Watch Time, adding a video to a playlist means that the audience will likely watch it again, as they are saving it amongst related content or as a favorite video.

15. Comments

See How Many People Have Commented On Channel Or Specific Videos

Select a time period and see how many comments your channel and videos got at that point. Knowing which video gets you the most comments and when it happens, gives you a good idea what type of conversations your audience is interested in having.

Compare Different Videos and Time Period to See How Your Videos Are Engaging Audience

Evaluate how your videos are performing by comparing them, and identifying what makes a more engaging video for your audience.

How to Use Comments Report

If there is a video that triggered a debate within your community or if a video led to a lot of questions, this may inspire you to create more content around that topic.

However, there are also benefits of using an external analytics tool like Sotrender . You can adjust the amount of time you want to analyze, visualize the metrics in different ways, and even customize what you want to show in the graphs. What’s more, Sotrender has it’s own metric called the Activity Index, which indicates to what extent your audience is engaging with your videos. You can use this metric in combination with others to see what content your audience is really invested in.

16. Sharing

See How Many Times Your Videos Have Been Shared

This report shows you how frequently your audience is sharing your videos to their networks. In addition to Views and Watch Time, knowing the shareability of your content helps guide your videos in achieving viral status.

See Which Sharing Service Is Most Popular For Your Channel

Know which platform your audience is most active on. Understanding this can help you tailor your content to be more shareable on those channels or you can discover your audience’s account on those services and thank them personality.

See How Frequently a Video is Getting Shared

Understand how your videos are getting shared by your viewers. Do you see a spike in shares the first few days after publishing and then it becomes forgotten or is it an evergreen video that keeps getting consistent shares through its lifetime?

Compare Sharing to Views

By comparing Shares to other metrics such as Views and Watch Time, you can see if there is a correlation to performance and the amount the video is shared.

How to Use Sharing Report

Understand what videos you create are more likely to get shares. If you are making a lot of how-to videos, a lot of people might be searching for the content, but unless it is highly relevant, it won’t get shared. The type of content that gets shared are the ones that have an interesting story and delights people.

If you find that a lot of people are sharing your content on a specific service, you may consider that as the platform to best expand your channel on.

17. Annotations

Find Out How Many Annotations Were Click Within a Period

When you add annotations to your videos, you would want to know if your audience is actually engaging with it. This report gives you an overview of how frequently your viewers are clicking on the links.

This report also shows you how often viewers choose to close your Annotation completely, giving you an indication that they have no interest in the link.

Compare Performance of Different Annotations

This report allows you to see which type of annotations are performing the best for your audience.

See Annotation Performance of a Specific Video

Click into a specific video to see which type of annotations are getting engagement and at what time it is happening. If you see that many annotation clicks are happening at a certain point in your video, going forward with your new videos that is where you can insert it.

How to Use Annotations

By finding out when in the video your audience engages with annotations and what type of annotations performs the best, you will have more insights on designing your videos and where to position the annotations to get the optimal results.

18. Cards

See Which Card Teasers and Cards Are Getting Clicked

Find out which videos are driving the most Card clicks and which type of Cards your audience is most interested in.

Are viewers more interested in watching more videos or are they wanting to read a post from your blog (associated website)? This report is where you can find out by clicking into Card Type.

Find Correlation Between On-Screen Content and Click-worthy Link

See what is happening on screen that is making the card more click-worthy, this can help you plan out your next video so that you direct your viewers’ attention to the clickable card teaser so they see it.

How to Use Cards Report

This report helps you understand the different cards and how they are performing within your videos so that you can better plan your content to increase the chances of your audience engaging with your cards.

19. End Screens

See How Often The End Screen Is Shown And Clicked

By seeing how many times the End Screen is shown, you can have an idea of how often viewers reach the end of your videos.

Then it’s good to see what percentage of them actually click to engage with your channel and content more.

See Performance of Each End Screen Elements

In this report, you can see which End Screen Element is driving the most clicks and better understand the viewer’s motivation at the end of your videos.

See Which End Screen Element Is Most Popular Within The Same Video

Because you can have multiple elements in the End Screen, you would want to see which one is performing the best.

See Which Videos YouTube Chooses As Best For Viewers

In this report, you can also see the performance of different End Screen Element Types.

One of these elements is the Best for Viewer, which allows YouTube to determine which of your video is best to present to the viewer in relation to their browsing history and interests.

By clicking into the Best for Viewer section you can see the top-performing videos that YouTube suggested to your viewers. Does it align with what you think is your best video?

How to Use The End Screens Report

The End Screens report is great for letting you know which of your existing content the audience is interested in seeing after they finished watching one of your videos. As you learn more about your viewers and accumulate more videos, with the help of the End Screens report, you can determine which videos to use to increase Views and Watch Time.

Conclusion

Television producers pay hundreds of thousands of dollars to data companies to get the same set of analytics that YouTube offers its creators for free.

Learning how to use analytics is not always a skill YouTubers think about when they are making videos, but it plays such an instrumental part throughout the whole stage of creation, from ideation to distribution.

Understanding how your videos are performing shines a light on your process, helps you evaluate what is working and what isn’t, and empower you to think beyond the lens and create videos that really resonates with your growing audience.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Preferred YouTube Selections for News Updates

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

The news channel distributes the most recent news events and information via television, radio, or the internet. People who work in news channels gather information from all over the world and convey it in the form of videos or audio. The content is created in a radio or television newsroom or by a broadcast network.

People nowadays don’t have much time to read newspapers since they only scan the headlines of specific news stories, which provide inadequate information. So, the news channel is the quickest way to acquire any news, which an individual can view or listen to at any time via smartphones, laptops (via the internet), or radio.

The news channel has grown in popularity to disseminate or broadcast information to the rest of the world. The focus of television programming might shift. Some channels cover international or national issues, while others concentrate on weather, movie marketing, celebrity news, or sports.

Moreover, YouTube has also become an essential news source for many Americans. A quarter of all adults in the United States (26%) say they acquire their news from YouTube. And, while few of these people say it is their primary news source, the majority believe it is an important way for them to stay informed. People from all over the world and from all walks of life post videos on YouTube. As a result, there is a diverse range of videos available on YouTube. Some examples are amateur films, handmade music videos, sports bloopers, news, and other amusing situations captured on video.

In this article

01 What Kind Of News Can You Get on YouTube?

02 Why Should You Use Youtube as a News Source?

03 10 Youtube News Channels to Subscribe to in 2022

What Kind Of News Can You Get on YouTube?

On YouTube, you may find breaking news and popular stories.

On the site, there’s a shelf for breaking News

Except for viewers under the age of 18, and a Breaking News shelf is shown on the YouTube homepage. The breaking news shelf on the YouTube homepage can be reached simply by scrolling down the YouTube homepage when a major news event occurs. If you’re not interested, don’t bother. The homepage’s breaking news shelf can be turned off.

The information panel provides breaking news context in search results and will only offer text-based samples from a news story. In contrast, the content on the site will incorporate YouTube videos when they are available.

In search, the top News shelf

If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.

Your homepage’s top News shelf

If you watch or search for news information, a top news shelf on your homepage may appear. Regardless of age, the top news shelf will appear, with relevant items from news sources that adhere to Google News’ content criteria.

Your homepage should have a COVID News shelf

On the homepage, a COVID-19 news shelf is now available. On our platform, there are news stories regarding COVID-19 from reliable news providers who respect Google News content policies and local health authorities. On the homepage, you can always hide the COVID-19 News shelf.

Why Should You Use Youtube as a News Source?

Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.

According to a recent Pew Research Center research, YouTube channels are an important source of news and information for more than a quarter of all individuals in the United States. While that’s a lot of people turning to YouTube for news, it’s not surprising given that the platform is the world’s second most-trafficked search engine, directly behind its sister business Google. People use YouTube as a source of information, but they’re seeking video rather than text.

What Are the Benefits of Youtube News?

What’s more surprising is that conventional news media organizations don’t account for nearly as much of what consumers consume. According to the report, half of the individuals who get their news via YouTube watch independent channels. And, of those who use YouTube to keep up with current events, 72 percent believe the platform is either an important or the most significant source of information for them. Independent media on YouTube frequently covers situations and topics that the mainstream media may overlook. It’s also often complementing, allowing viewers to understand the concerns better.

According to the Pew study, 66 percent of those who watch YouTube videos for news feel it helps them better comprehend current events. Sixty-eight percent said the videos maintain their attention and that they normally watch them intently rather than playing them in the background. Not only that, but when YouTube news users were asked to explain in their own words why YouTube is a unique place to get news, the most common responses were related to the content itself, such as access to news sources outside of the mainstream and the diversity of opinions and viewpoints available on the platform.

10 Youtube News Channels to Subscribe to in 2022

1. CNN

CNN is a branch of Turner Broadcasting System, which is a Warner Media company. CNN touts itself as the most reliable source of news and information, and it is widely acknowledged as such. CNN’s umbrella encompasses nine cable and satellite television networks, two radio networks, the CNN Digital Network, the United States’ largest network of news Websites, and CNN Newsource, the world’s most widely syndicated news service. As a result of the various extensions, CNN is proud ability to offer you up-to-the-minute news from across the globe.

Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos

2. FOX NEWS CHANNEL

According to PUBLIC POLICY POLLING, FOX NEWS is a top-five cable network; it has been the most-watched news channel in the country for more than 12 years and is the most trusted television news source in the country. It’s a 24-hour all-encompassing news service focused on breaking news, politics, and business.

Link: https://www.youtube.com/user/FoxNewsChannel/videos

3. TMZ NEWS CHANNEL

You’ll discover the newest celebrity gossip and entertainment news from TMZ.com on TMZ Chatter, as well as some of the best pieces from TMZ on TV, interviews from TMZ Live, and up-to-the-minute reporting from the journalistic staff. Reporting on Hollywood movie stars, Instagram celebrities, and viral internet sensations.

Link: https://www.youtube.com/user/TMZ/videos

4. TYT NEWS CHANNEL

The largest internet news show in the world is TheYoungTurks. The hosts are Cenk Uygur and Ana Kasparian. It is a one-of-a-kind show that puts all of the news that is important to people together in one place. Politics, entertainment, sports, and pop culture are all topics they enjoy discussing.

Link: https://www.youtube.com/user/TheYoungTurks/videos

5. NEW YORK TIMES

The New York Times is known for its high-quality journalism and sophisticated, interactive multimedia storytelling. Whether reporting on international conflicts and domestic political disputes or covering the newest fashion trends and scientific breakthroughs, New York Times video journalists offer a unique and unforgettable perspective on the world. It’s all the news worth watching.

Link: https://www.youtube.com/user/TheNewYorkTimes/videos

6. NBC NEWS CHANNEL

The official NBC News YouTube Channel is a key source of international news and information. Breaking news, technology, politics, health, entertainment, science, and business, as well as exclusive NBC investigations, may all be found on this channel.

Link: https://www.youtube.com/user/NBCNews/videos

7.US MILITARY NEWS

The Army, Navy, Marine Corps, Air Force, and Coast Guard are all represented on the US Military News Channel. This channel is updated daily with new movies of weapons, planes, ships, guns, artillery, vehicles, military actions, and technologies.

Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos

8. ABC NEWS

ABC News is your go-to source for breaking news, commentary, exclusive interviews, top stories, and videos. They are constantly updated with breaking news, top stories, videos, photographs, special reports, and exclusive interviews.

Link: https://www.youtube.com/user/ABCNews/videos

9. RUSSIA TODAY NEWS

RT is a global news channel with studios in Moscow and Washington. With a worldwide audience of over 700 million people or more than 25% of all cable customers worldwide, RT news covers the critical topics of our day for those who want to go deeper.

Link: https://www.youtube.com/user/RussiaToday/videos

10. ZEE NEWS CHANNEL

Zee Media Corporation Ltd (ZMCL), India’s largest news network, reaches over 150 million Indians through a slew of national and regional news channels. The company’s flagship channel, Zee News, with the phrase ‘Soch Badlo Desh Badlo,’ indicating a concentration on hardcore and serious news.

Link: https://www.youtube.com/user/zeenews/videos

Time to Extract a Conclusion

● People’s interest is piqued by YouTube videos, which are excellent sources of information. People can easily access YouTube videos to learn more about relevant developments. It is unknown how trustworthy and beneficial the information gained via YouTube is. Excellent and reputable YouTube videos can be employed as a valuable source of information.

● On YouTube, you can watch live and local sports, news, and entertainment from over 70 different channels, including ABC, CBS, FOX, NBC, ESPN, HGTV, TNT, and others. YouTube also provides local and regional content, with over 98 percent of US TV households having complete local network coverage. The YouTube news channel is quite effective and beneficial to the public. It has several advantages.

Try It Free Try It Free

The news channel distributes the most recent news events and information via television, radio, or the internet. People who work in news channels gather information from all over the world and convey it in the form of videos or audio. The content is created in a radio or television newsroom or by a broadcast network.

People nowadays don’t have much time to read newspapers since they only scan the headlines of specific news stories, which provide inadequate information. So, the news channel is the quickest way to acquire any news, which an individual can view or listen to at any time via smartphones, laptops (via the internet), or radio.

The news channel has grown in popularity to disseminate or broadcast information to the rest of the world. The focus of television programming might shift. Some channels cover international or national issues, while others concentrate on weather, movie marketing, celebrity news, or sports.

Moreover, YouTube has also become an essential news source for many Americans. A quarter of all adults in the United States (26%) say they acquire their news from YouTube. And, while few of these people say it is their primary news source, the majority believe it is an important way for them to stay informed. People from all over the world and from all walks of life post videos on YouTube. As a result, there is a diverse range of videos available on YouTube. Some examples are amateur films, handmade music videos, sports bloopers, news, and other amusing situations captured on video.

In this article

01 What Kind Of News Can You Get on YouTube?

02 Why Should You Use Youtube as a News Source?

03 10 Youtube News Channels to Subscribe to in 2022

What Kind Of News Can You Get on YouTube?

On YouTube, you may find breaking news and popular stories.

On the site, there’s a shelf for breaking News

Except for viewers under the age of 18, and a Breaking News shelf is shown on the YouTube homepage. The breaking news shelf on the YouTube homepage can be reached simply by scrolling down the YouTube homepage when a major news event occurs. If you’re not interested, don’t bother. The homepage’s breaking news shelf can be turned off.

The information panel provides breaking news context in search results and will only offer text-based samples from a news story. In contrast, the content on the site will incorporate YouTube videos when they are available.

In search, the top News shelf

If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.

Your homepage’s top News shelf

If you watch or search for news information, a top news shelf on your homepage may appear. Regardless of age, the top news shelf will appear, with relevant items from news sources that adhere to Google News’ content criteria.

Your homepage should have a COVID News shelf

On the homepage, a COVID-19 news shelf is now available. On our platform, there are news stories regarding COVID-19 from reliable news providers who respect Google News content policies and local health authorities. On the homepage, you can always hide the COVID-19 News shelf.

Why Should You Use Youtube as a News Source?

Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.

According to a recent Pew Research Center research, YouTube channels are an important source of news and information for more than a quarter of all individuals in the United States. While that’s a lot of people turning to YouTube for news, it’s not surprising given that the platform is the world’s second most-trafficked search engine, directly behind its sister business Google. People use YouTube as a source of information, but they’re seeking video rather than text.

What Are the Benefits of Youtube News?

What’s more surprising is that conventional news media organizations don’t account for nearly as much of what consumers consume. According to the report, half of the individuals who get their news via YouTube watch independent channels. And, of those who use YouTube to keep up with current events, 72 percent believe the platform is either an important or the most significant source of information for them. Independent media on YouTube frequently covers situations and topics that the mainstream media may overlook. It’s also often complementing, allowing viewers to understand the concerns better.

According to the Pew study, 66 percent of those who watch YouTube videos for news feel it helps them better comprehend current events. Sixty-eight percent said the videos maintain their attention and that they normally watch them intently rather than playing them in the background. Not only that, but when YouTube news users were asked to explain in their own words why YouTube is a unique place to get news, the most common responses were related to the content itself, such as access to news sources outside of the mainstream and the diversity of opinions and viewpoints available on the platform.

10 Youtube News Channels to Subscribe to in 2022

1. CNN

CNN is a branch of Turner Broadcasting System, which is a Warner Media company. CNN touts itself as the most reliable source of news and information, and it is widely acknowledged as such. CNN’s umbrella encompasses nine cable and satellite television networks, two radio networks, the CNN Digital Network, the United States’ largest network of news Websites, and CNN Newsource, the world’s most widely syndicated news service. As a result of the various extensions, CNN is proud ability to offer you up-to-the-minute news from across the globe.

Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos

2. FOX NEWS CHANNEL

According to PUBLIC POLICY POLLING, FOX NEWS is a top-five cable network; it has been the most-watched news channel in the country for more than 12 years and is the most trusted television news source in the country. It’s a 24-hour all-encompassing news service focused on breaking news, politics, and business.

Link: https://www.youtube.com/user/FoxNewsChannel/videos

3. TMZ NEWS CHANNEL

You’ll discover the newest celebrity gossip and entertainment news from TMZ.com on TMZ Chatter, as well as some of the best pieces from TMZ on TV, interviews from TMZ Live, and up-to-the-minute reporting from the journalistic staff. Reporting on Hollywood movie stars, Instagram celebrities, and viral internet sensations.

Link: https://www.youtube.com/user/TMZ/videos

4. TYT NEWS CHANNEL

The largest internet news show in the world is TheYoungTurks. The hosts are Cenk Uygur and Ana Kasparian. It is a one-of-a-kind show that puts all of the news that is important to people together in one place. Politics, entertainment, sports, and pop culture are all topics they enjoy discussing.

Link: https://www.youtube.com/user/TheYoungTurks/videos

5. NEW YORK TIMES

The New York Times is known for its high-quality journalism and sophisticated, interactive multimedia storytelling. Whether reporting on international conflicts and domestic political disputes or covering the newest fashion trends and scientific breakthroughs, New York Times video journalists offer a unique and unforgettable perspective on the world. It’s all the news worth watching.

Link: https://www.youtube.com/user/TheNewYorkTimes/videos

6. NBC NEWS CHANNEL

The official NBC News YouTube Channel is a key source of international news and information. Breaking news, technology, politics, health, entertainment, science, and business, as well as exclusive NBC investigations, may all be found on this channel.

Link: https://www.youtube.com/user/NBCNews/videos

7.US MILITARY NEWS

The Army, Navy, Marine Corps, Air Force, and Coast Guard are all represented on the US Military News Channel. This channel is updated daily with new movies of weapons, planes, ships, guns, artillery, vehicles, military actions, and technologies.

Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos

8. ABC NEWS

ABC News is your go-to source for breaking news, commentary, exclusive interviews, top stories, and videos. They are constantly updated with breaking news, top stories, videos, photographs, special reports, and exclusive interviews.

Link: https://www.youtube.com/user/ABCNews/videos

9. RUSSIA TODAY NEWS

RT is a global news channel with studios in Moscow and Washington. With a worldwide audience of over 700 million people or more than 25% of all cable customers worldwide, RT news covers the critical topics of our day for those who want to go deeper.

Link: https://www.youtube.com/user/RussiaToday/videos

10. ZEE NEWS CHANNEL

Zee Media Corporation Ltd (ZMCL), India’s largest news network, reaches over 150 million Indians through a slew of national and regional news channels. The company’s flagship channel, Zee News, with the phrase ‘Soch Badlo Desh Badlo,’ indicating a concentration on hardcore and serious news.

Link: https://www.youtube.com/user/zeenews/videos

Time to Extract a Conclusion

● People’s interest is piqued by YouTube videos, which are excellent sources of information. People can easily access YouTube videos to learn more about relevant developments. It is unknown how trustworthy and beneficial the information gained via YouTube is. Excellent and reputable YouTube videos can be employed as a valuable source of information.

● On YouTube, you can watch live and local sports, news, and entertainment from over 70 different channels, including ABC, CBS, FOX, NBC, ESPN, HGTV, TNT, and others. YouTube also provides local and regional content, with over 98 percent of US TV households having complete local network coverage. The YouTube news channel is quite effective and beneficial to the public. It has several advantages.

Try It Free Try It Free

The news channel distributes the most recent news events and information via television, radio, or the internet. People who work in news channels gather information from all over the world and convey it in the form of videos or audio. The content is created in a radio or television newsroom or by a broadcast network.

People nowadays don’t have much time to read newspapers since they only scan the headlines of specific news stories, which provide inadequate information. So, the news channel is the quickest way to acquire any news, which an individual can view or listen to at any time via smartphones, laptops (via the internet), or radio.

The news channel has grown in popularity to disseminate or broadcast information to the rest of the world. The focus of television programming might shift. Some channels cover international or national issues, while others concentrate on weather, movie marketing, celebrity news, or sports.

Moreover, YouTube has also become an essential news source for many Americans. A quarter of all adults in the United States (26%) say they acquire their news from YouTube. And, while few of these people say it is their primary news source, the majority believe it is an important way for them to stay informed. People from all over the world and from all walks of life post videos on YouTube. As a result, there is a diverse range of videos available on YouTube. Some examples are amateur films, handmade music videos, sports bloopers, news, and other amusing situations captured on video.

In this article

01 What Kind Of News Can You Get on YouTube?

02 Why Should You Use Youtube as a News Source?

03 10 Youtube News Channels to Subscribe to in 2022

What Kind Of News Can You Get on YouTube?

On YouTube, you may find breaking news and popular stories.

On the site, there’s a shelf for breaking News

Except for viewers under the age of 18, and a Breaking News shelf is shown on the YouTube homepage. The breaking news shelf on the YouTube homepage can be reached simply by scrolling down the YouTube homepage when a major news event occurs. If you’re not interested, don’t bother. The homepage’s breaking news shelf can be turned off.

The information panel provides breaking news context in search results and will only offer text-based samples from a news story. In contrast, the content on the site will incorporate YouTube videos when they are available.

In search, the top News shelf

If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.

Your homepage’s top News shelf

If you watch or search for news information, a top news shelf on your homepage may appear. Regardless of age, the top news shelf will appear, with relevant items from news sources that adhere to Google News’ content criteria.

Your homepage should have a COVID News shelf

On the homepage, a COVID-19 news shelf is now available. On our platform, there are news stories regarding COVID-19 from reliable news providers who respect Google News content policies and local health authorities. On the homepage, you can always hide the COVID-19 News shelf.

Why Should You Use Youtube as a News Source?

Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.

According to a recent Pew Research Center research, YouTube channels are an important source of news and information for more than a quarter of all individuals in the United States. While that’s a lot of people turning to YouTube for news, it’s not surprising given that the platform is the world’s second most-trafficked search engine, directly behind its sister business Google. People use YouTube as a source of information, but they’re seeking video rather than text.

What Are the Benefits of Youtube News?

What’s more surprising is that conventional news media organizations don’t account for nearly as much of what consumers consume. According to the report, half of the individuals who get their news via YouTube watch independent channels. And, of those who use YouTube to keep up with current events, 72 percent believe the platform is either an important or the most significant source of information for them. Independent media on YouTube frequently covers situations and topics that the mainstream media may overlook. It’s also often complementing, allowing viewers to understand the concerns better.

According to the Pew study, 66 percent of those who watch YouTube videos for news feel it helps them better comprehend current events. Sixty-eight percent said the videos maintain their attention and that they normally watch them intently rather than playing them in the background. Not only that, but when YouTube news users were asked to explain in their own words why YouTube is a unique place to get news, the most common responses were related to the content itself, such as access to news sources outside of the mainstream and the diversity of opinions and viewpoints available on the platform.

10 Youtube News Channels to Subscribe to in 2022

1. CNN

CNN is a branch of Turner Broadcasting System, which is a Warner Media company. CNN touts itself as the most reliable source of news and information, and it is widely acknowledged as such. CNN’s umbrella encompasses nine cable and satellite television networks, two radio networks, the CNN Digital Network, the United States’ largest network of news Websites, and CNN Newsource, the world’s most widely syndicated news service. As a result of the various extensions, CNN is proud ability to offer you up-to-the-minute news from across the globe.

Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos

2. FOX NEWS CHANNEL

According to PUBLIC POLICY POLLING, FOX NEWS is a top-five cable network; it has been the most-watched news channel in the country for more than 12 years and is the most trusted television news source in the country. It’s a 24-hour all-encompassing news service focused on breaking news, politics, and business.

Link: https://www.youtube.com/user/FoxNewsChannel/videos

3. TMZ NEWS CHANNEL

You’ll discover the newest celebrity gossip and entertainment news from TMZ.com on TMZ Chatter, as well as some of the best pieces from TMZ on TV, interviews from TMZ Live, and up-to-the-minute reporting from the journalistic staff. Reporting on Hollywood movie stars, Instagram celebrities, and viral internet sensations.

Link: https://www.youtube.com/user/TMZ/videos

4. TYT NEWS CHANNEL

The largest internet news show in the world is TheYoungTurks. The hosts are Cenk Uygur and Ana Kasparian. It is a one-of-a-kind show that puts all of the news that is important to people together in one place. Politics, entertainment, sports, and pop culture are all topics they enjoy discussing.

Link: https://www.youtube.com/user/TheYoungTurks/videos

5. NEW YORK TIMES

The New York Times is known for its high-quality journalism and sophisticated, interactive multimedia storytelling. Whether reporting on international conflicts and domestic political disputes or covering the newest fashion trends and scientific breakthroughs, New York Times video journalists offer a unique and unforgettable perspective on the world. It’s all the news worth watching.

Link: https://www.youtube.com/user/TheNewYorkTimes/videos

6. NBC NEWS CHANNEL

The official NBC News YouTube Channel is a key source of international news and information. Breaking news, technology, politics, health, entertainment, science, and business, as well as exclusive NBC investigations, may all be found on this channel.

Link: https://www.youtube.com/user/NBCNews/videos

7.US MILITARY NEWS

The Army, Navy, Marine Corps, Air Force, and Coast Guard are all represented on the US Military News Channel. This channel is updated daily with new movies of weapons, planes, ships, guns, artillery, vehicles, military actions, and technologies.

Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos

8. ABC NEWS

ABC News is your go-to source for breaking news, commentary, exclusive interviews, top stories, and videos. They are constantly updated with breaking news, top stories, videos, photographs, special reports, and exclusive interviews.

Link: https://www.youtube.com/user/ABCNews/videos

9. RUSSIA TODAY NEWS

RT is a global news channel with studios in Moscow and Washington. With a worldwide audience of over 700 million people or more than 25% of all cable customers worldwide, RT news covers the critical topics of our day for those who want to go deeper.

Link: https://www.youtube.com/user/RussiaToday/videos

10. ZEE NEWS CHANNEL

Zee Media Corporation Ltd (ZMCL), India’s largest news network, reaches over 150 million Indians through a slew of national and regional news channels. The company’s flagship channel, Zee News, with the phrase ‘Soch Badlo Desh Badlo,’ indicating a concentration on hardcore and serious news.

Link: https://www.youtube.com/user/zeenews/videos

Time to Extract a Conclusion

● People’s interest is piqued by YouTube videos, which are excellent sources of information. People can easily access YouTube videos to learn more about relevant developments. It is unknown how trustworthy and beneficial the information gained via YouTube is. Excellent and reputable YouTube videos can be employed as a valuable source of information.

● On YouTube, you can watch live and local sports, news, and entertainment from over 70 different channels, including ABC, CBS, FOX, NBC, ESPN, HGTV, TNT, and others. YouTube also provides local and regional content, with over 98 percent of US TV households having complete local network coverage. The YouTube news channel is quite effective and beneficial to the public. It has several advantages.

Try It Free Try It Free

The news channel distributes the most recent news events and information via television, radio, or the internet. People who work in news channels gather information from all over the world and convey it in the form of videos or audio. The content is created in a radio or television newsroom or by a broadcast network.

People nowadays don’t have much time to read newspapers since they only scan the headlines of specific news stories, which provide inadequate information. So, the news channel is the quickest way to acquire any news, which an individual can view or listen to at any time via smartphones, laptops (via the internet), or radio.

The news channel has grown in popularity to disseminate or broadcast information to the rest of the world. The focus of television programming might shift. Some channels cover international or national issues, while others concentrate on weather, movie marketing, celebrity news, or sports.

Moreover, YouTube has also become an essential news source for many Americans. A quarter of all adults in the United States (26%) say they acquire their news from YouTube. And, while few of these people say it is their primary news source, the majority believe it is an important way for them to stay informed. People from all over the world and from all walks of life post videos on YouTube. As a result, there is a diverse range of videos available on YouTube. Some examples are amateur films, handmade music videos, sports bloopers, news, and other amusing situations captured on video.

In this article

01 What Kind Of News Can You Get on YouTube?

02 Why Should You Use Youtube as a News Source?

03 10 Youtube News Channels to Subscribe to in 2022

What Kind Of News Can You Get on YouTube?

On YouTube, you may find breaking news and popular stories.

On the site, there’s a shelf for breaking News

Except for viewers under the age of 18, and a Breaking News shelf is shown on the YouTube homepage. The breaking news shelf on the YouTube homepage can be reached simply by scrolling down the YouTube homepage when a major news event occurs. If you’re not interested, don’t bother. The homepage’s breaking news shelf can be turned off.

The information panel provides breaking news context in search results and will only offer text-based samples from a news story. In contrast, the content on the site will incorporate YouTube videos when they are available.

In search, the top News shelf

If you search for news, a Top News shelf appears in Search and has relevant information from news sources that follow Google News content policies. Regardless of age, the Top News shelf will appear.

Your homepage’s top News shelf

If you watch or search for news information, a top news shelf on your homepage may appear. Regardless of age, the top news shelf will appear, with relevant items from news sources that adhere to Google News’ content criteria.

Your homepage should have a COVID News shelf

On the homepage, a COVID-19 news shelf is now available. On our platform, there are news stories regarding COVID-19 from reliable news providers who respect Google News content policies and local health authorities. On the homepage, you can always hide the COVID-19 News shelf.

Why Should You Use Youtube as a News Source?

Many people use YouTube to watch funny viral videos and make-up lessons. However, a sizable portion of the American population relies on YouTube for news.

According to a recent Pew Research Center research, YouTube channels are an important source of news and information for more than a quarter of all individuals in the United States. While that’s a lot of people turning to YouTube for news, it’s not surprising given that the platform is the world’s second most-trafficked search engine, directly behind its sister business Google. People use YouTube as a source of information, but they’re seeking video rather than text.

What Are the Benefits of Youtube News?

What’s more surprising is that conventional news media organizations don’t account for nearly as much of what consumers consume. According to the report, half of the individuals who get their news via YouTube watch independent channels. And, of those who use YouTube to keep up with current events, 72 percent believe the platform is either an important or the most significant source of information for them. Independent media on YouTube frequently covers situations and topics that the mainstream media may overlook. It’s also often complementing, allowing viewers to understand the concerns better.

According to the Pew study, 66 percent of those who watch YouTube videos for news feel it helps them better comprehend current events. Sixty-eight percent said the videos maintain their attention and that they normally watch them intently rather than playing them in the background. Not only that, but when YouTube news users were asked to explain in their own words why YouTube is a unique place to get news, the most common responses were related to the content itself, such as access to news sources outside of the mainstream and the diversity of opinions and viewpoints available on the platform.

10 Youtube News Channels to Subscribe to in 2022

1. CNN

CNN is a branch of Turner Broadcasting System, which is a Warner Media company. CNN touts itself as the most reliable source of news and information, and it is widely acknowledged as such. CNN’s umbrella encompasses nine cable and satellite television networks, two radio networks, the CNN Digital Network, the United States’ largest network of news Websites, and CNN Newsource, the world’s most widely syndicated news service. As a result of the various extensions, CNN is proud ability to offer you up-to-the-minute news from across the globe.

Link: https://www.youtube.com/channel/UCupvZG-5ko\_eiXAupbDfxWw/videos

2. FOX NEWS CHANNEL

According to PUBLIC POLICY POLLING, FOX NEWS is a top-five cable network; it has been the most-watched news channel in the country for more than 12 years and is the most trusted television news source in the country. It’s a 24-hour all-encompassing news service focused on breaking news, politics, and business.

Link: https://www.youtube.com/user/FoxNewsChannel/videos

3. TMZ NEWS CHANNEL

You’ll discover the newest celebrity gossip and entertainment news from TMZ.com on TMZ Chatter, as well as some of the best pieces from TMZ on TV, interviews from TMZ Live, and up-to-the-minute reporting from the journalistic staff. Reporting on Hollywood movie stars, Instagram celebrities, and viral internet sensations.

Link: https://www.youtube.com/user/TMZ/videos

4. TYT NEWS CHANNEL

The largest internet news show in the world is TheYoungTurks. The hosts are Cenk Uygur and Ana Kasparian. It is a one-of-a-kind show that puts all of the news that is important to people together in one place. Politics, entertainment, sports, and pop culture are all topics they enjoy discussing.

Link: https://www.youtube.com/user/TheYoungTurks/videos

5. NEW YORK TIMES

The New York Times is known for its high-quality journalism and sophisticated, interactive multimedia storytelling. Whether reporting on international conflicts and domestic political disputes or covering the newest fashion trends and scientific breakthroughs, New York Times video journalists offer a unique and unforgettable perspective on the world. It’s all the news worth watching.

Link: https://www.youtube.com/user/TheNewYorkTimes/videos

6. NBC NEWS CHANNEL

The official NBC News YouTube Channel is a key source of international news and information. Breaking news, technology, politics, health, entertainment, science, and business, as well as exclusive NBC investigations, may all be found on this channel.

Link: https://www.youtube.com/user/NBCNews/videos

7.US MILITARY NEWS

The Army, Navy, Marine Corps, Air Force, and Coast Guard are all represented on the US Military News Channel. This channel is updated daily with new movies of weapons, planes, ships, guns, artillery, vehicles, military actions, and technologies.

Link: https://www.youtube.com/channel/UC2PbsEK-vgc3qFy1eAYYzSg/videos

8. ABC NEWS

ABC News is your go-to source for breaking news, commentary, exclusive interviews, top stories, and videos. They are constantly updated with breaking news, top stories, videos, photographs, special reports, and exclusive interviews.

Link: https://www.youtube.com/user/ABCNews/videos

9. RUSSIA TODAY NEWS

RT is a global news channel with studios in Moscow and Washington. With a worldwide audience of over 700 million people or more than 25% of all cable customers worldwide, RT news covers the critical topics of our day for those who want to go deeper.

Link: https://www.youtube.com/user/RussiaToday/videos

10. ZEE NEWS CHANNEL

Zee Media Corporation Ltd (ZMCL), India’s largest news network, reaches over 150 million Indians through a slew of national and regional news channels. The company’s flagship channel, Zee News, with the phrase ‘Soch Badlo Desh Badlo,’ indicating a concentration on hardcore and serious news.

Link: https://www.youtube.com/user/zeenews/videos

Time to Extract a Conclusion

● People’s interest is piqued by YouTube videos, which are excellent sources of information. People can easily access YouTube videos to learn more about relevant developments. It is unknown how trustworthy and beneficial the information gained via YouTube is. Excellent and reputable YouTube videos can be employed as a valuable source of information.

● On YouTube, you can watch live and local sports, news, and entertainment from over 70 different channels, including ABC, CBS, FOX, NBC, ESPN, HGTV, TNT, and others. YouTube also provides local and regional content, with over 98 percent of US TV households having complete local network coverage. The YouTube news channel is quite effective and beneficial to the public. It has several advantages.

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