"The Makeup Maven’s Handbook  YouTube Edition"

"The Makeup Maven’s Handbook YouTube Edition"

Kevin Lv12

The Makeup Maven’s Handbook: YouTube Edition

Ultimate Guide to Beauty on YouTube - Gear, Makeup Tutorials, and More

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**
  1. Types of Beauty Videos – Your Content Strategy
  2. How to Get Products to Review
  3. Simple Camera Setup for Beauty Vloggers
  4. Lighting for Beauty
  5. Top Ring Lights for YouTube
  6. Build Your Own Diva Ring Light
  7. How to Make a Makeup Tutorial – Before You Start
  8. How to Make a Makeup Tutorial – Recording
  9. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Download Filmora9 Win Version Download Filmora9 Mac Version

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

  • Boyfriend Does My Makeup
  • Kid’s Makeup Challenge
  • No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

  1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
  2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
  3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
  4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
    Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
    Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

  1. Camera with a flip-out screen
  2. Ring light
  3. Camera-mounted shotgun mic
  4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

  1. Smartphone camera
  2. DIY ring light
  3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

tilt down your camera

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

set f stop

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

set film speed

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

light background

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

  • Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
  • Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

Neewer Ring Light

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

  • A wire wreath frame
  • Zip ties
  • LED rope light (16 ft, daylight)
  • Tinfoil
  • Metal paper towel stand
  • Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

  1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
  2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
  3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
  4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
  5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

  1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
    If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
  2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
  3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

  1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
    If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
  2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
  3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
    Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
  4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
  5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**
  1. Types of Beauty Videos – Your Content Strategy
  2. How to Get Products to Review
  3. Simple Camera Setup for Beauty Vloggers
  4. Lighting for Beauty
  5. Top Ring Lights for YouTube
  6. Build Your Own Diva Ring Light
  7. How to Make a Makeup Tutorial – Before You Start
  8. How to Make a Makeup Tutorial – Recording
  9. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Download Filmora9 Win Version Download Filmora9 Mac Version

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

  • Boyfriend Does My Makeup
  • Kid’s Makeup Challenge
  • No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

  1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
  2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
  3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
  4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
    Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
    Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

  1. Camera with a flip-out screen
  2. Ring light
  3. Camera-mounted shotgun mic
  4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

  1. Smartphone camera
  2. DIY ring light
  3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

tilt down your camera

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

set f stop

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

set film speed

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

light background

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

  • Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
  • Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

Neewer Ring Light

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

  • A wire wreath frame
  • Zip ties
  • LED rope light (16 ft, daylight)
  • Tinfoil
  • Metal paper towel stand
  • Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

  1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
  2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
  3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
  4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
  5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

  1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
    If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
  2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
  3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

  1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
    If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
  2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
  3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
    Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
  4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
  5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**
  1. Types of Beauty Videos – Your Content Strategy
  2. How to Get Products to Review
  3. Simple Camera Setup for Beauty Vloggers
  4. Lighting for Beauty
  5. Top Ring Lights for YouTube
  6. Build Your Own Diva Ring Light
  7. How to Make a Makeup Tutorial – Before You Start
  8. How to Make a Makeup Tutorial – Recording
  9. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Download Filmora9 Win Version Download Filmora9 Mac Version

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

  • Boyfriend Does My Makeup
  • Kid’s Makeup Challenge
  • No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

  1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
  2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
  3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
  4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
    Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
    Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

  1. Camera with a flip-out screen
  2. Ring light
  3. Camera-mounted shotgun mic
  4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

  1. Smartphone camera
  2. DIY ring light
  3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

tilt down your camera

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

set f stop

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

set film speed

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

light background

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

  • Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
  • Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

Neewer Ring Light

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

  • A wire wreath frame
  • Zip ties
  • LED rope light (16 ft, daylight)
  • Tinfoil
  • Metal paper towel stand
  • Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

  1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
  2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
  3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
  4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
  5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

  1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
    If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
  2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
  3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

  1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
    If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
  2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
  3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
    Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
  4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
  5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Beauty and lifestyle are two of the most popular categories on YouTube, and they might also be the categories most associated with brand deals. Whether you’re hoping to earn revenue as a beauty influencer, or just want to post some fun makeup tutorials, this guide is for you!

We’ll walk you through deciding on a theme for your channel, setting up your equipment, and give you tips for actually recording your videos.

1. **[Finding Your Niche in Beauty or Lifestyle](#niche)**
  1. Types of Beauty Videos – Your Content Strategy
  2. How to Get Products to Review
  3. Simple Camera Setup for Beauty Vloggers
  4. Lighting for Beauty
  5. Top Ring Lights for YouTube
  6. Build Your Own Diva Ring Light
  7. How to Make a Makeup Tutorial – Before You Start
  8. How to Make a Makeup Tutorial – Recording
  9. How to Make a Makeup Tutorial – After Shooting

Best YouTube Video Editor- Wondershare Filmora

Wondershare Filmora is specifically made keeping quality on priority and to make sure all the videos are edited well with the highest accuracy. You can trim, merge, crop, add background music, rotate videos as well as add motion elements, animated texts, overlays, and filters, etc. to your makeup video, and the video can also be uploaded to YouTube or burned to DVD directly.

Download Filmora9 Win Version Download Filmora9 Mac Version

Finding Your Niche in Beauty or Lifestyle

As a new makeup, beauty, or lifestyle YouTuber you’ll be jumping into a category that’s already packed with thousands of channels. In order to gain any momentum, you’ll have to decide on a particular thing you want to be known for. That’s your niche.

People looking for beauty tutorials are often looking for someone who has something in particular in common with them. Hairstyling for a specific ethnicity, for example, is a potential niche because people want to learn how to style their own hair, not a hair in general.

Another way you could find a niche is by taking on a specific area of interest, like a skincare channel with a focus on coping with acne or a makeup channel with a focus on natural products.

SunKissAlba has a lifestyle channel that focuses on a ‘natural’ niche. She posts videos about every aspect of her lifestyle from putting on makeup to cooking, but natural/non-toxic products are a constant theme through everything she does. By niching her channel she hasn’t limited what kinds of videos she can do at all - she posts a huge variety of different types of videos. What she has done is to make her channel particularly valuable to audiences interested in things that are natural or organic.

Types of Beauty Videos – Your Content Strategy

It’s a lot easier to come up with weekly video ideas when you have an overarching strategy.

The easiest way to figure out what kinds of videos you should make (and this can also help determine your niche!) is to think about what you already do and enjoy. If skincare is particularly important to you, for example, then you could build a content strategy that includes things like your favorite sunscreen, what different ingredients in skincare products are for, or even how to make a DIY face mask.

The same thing goes if you love doing big glamourous makeups for going out. Think about what you like, and that will determine what you should talk about in your videos.

Instead of buying new products to use in videos, try to use and showcase what you already have.

Here are some common types of beauty and lifestyle videos:

Get Ready With Me: a video where you put your makeup on which helps your audience get to know you better.

Monthly Favorites: showcases your favorite products from the last month.

Makeup Collection: viewers will want to see what you have.

DIY: create something, like a homemade moisturizer, and show your viewers how to make their own.

Makeup Hauls: show off what you’ve bought recently.

Lookbooks: put together a few looks based on a theme, like a specific color or event.

First Impressions: show yourself using a new product for the first time.

Makeup Tutorials: teach your viewers how to achieve a particular look, like a smokey eye.

What’s In My Bag: empty your handbag to show viewers what you carry around with you, particularly your most essential makeup.

My Routine: show viewers your morning skincare routine, or how you usually take your makeup off before bed. Any of your beauty-related routines will be interesting to your followers.

You should also be ready to jump on trends as they jump up. You can get a bump in viewership from people searching for a particular trend. Here are a couple of examples of past trends:

  • Boyfriend Does My Makeup
  • Kid’s Makeup Challenge
  • No Mirror Makeup Challenge

How to Get Products to Review

You probably already know that a lot of the products popular beauty YouTubers review in their videos were sent to them for free. Brands want to get their products into the hands of creators who have ‘influence’ both in the hopes that their audiences will decide to buy them and as part of generating buzz – getting more people talking about their products so more people become interested.

In order for a brand to consider sending you a free product to review or feature in a video, you will first have to have a large enough following.

What is ‘large enough’? There’s no magic number of YouTube subscribers or Instagram followers. How large your following needs to be will depend on what brands you want to work with, as well as whether your channel has a specific niche.

Large brands will want to work with larger creators. Smaller brands that are still trying to build notoriety may be more open to working with creators whose followings are not as large.

If you have a very specific niche then that could create more opportunities for you as a mid-sized YouTuber. If you specialize in styling curly black hair, and a brand is marketing a product made specifically for styling curly black hair, then your smaller following will be more valuable to that brand than the larger audience of a more general channel.

Here are 4 tips for getting free products for review:

  1. Follow your favorite brands on Instagram and subscribe to their YouTube channels. Make sure to take them when you feature their products in your posts or videos.
  2. Focus on growing your community/audience. As you start getting more subscribers and building up momentum for your channel, brands might start reaching out to you. We’ve got some tips on growing your YouTube channel here .
  3. Make a pitch to a brand. The first step in this is figuring out who to pitch to. You can send smaller brands DMs via Instagram or Twitter and politely ask for contact info for a PR person. Never ask for free product or sponsorship at this point, just information you can use to contact PR.
  4. Send an email with your pitch to the brand’s PR person. Your email should introduce yourself, describe your content, and talk about what type of audience you have (how many subscribers, where are they located, how old are they, etc. This information is all available in your Creator Studio analytics).
    Make sure to link to your channel so they can verify what you say (do not hide your subscriber count).
    Emphasize what value you could provide the brand with (i.e. ‘I’ve had a lot of success with videos on managing acne and I’m sure my subscribers would love to see a review of your cream’) and outline what kind of video you’d like to make (i.e. a five-minute review focusing on the product, or a short feature in a longer makeup tutorial).

Simple Camera Setup for Beauty Vloggers

There are a lot of different ways to set up your camera for a ‘talking head’ video (anything that is primarily you talking to the camera). Keep reading to learn about a popular ring-light setup for beauty videos, or click here to learn 4 different camera setups .

In an ideal situation, this is what you’ll build your setup out of:

  1. Camera with a flip-out screen
  2. Ring light
  3. Camera-mounted shotgun mic
  4. Tripod (unless you can mount your camera inside your ring light)

If you don’t have access to all of the equipment above, try some of these:

  1. Smartphone camera
  2. DIY ring light
  3. Smartphone shotgun mic or LAV

Step 1: Set your camera and ring light (your camera should be sitting directly behind your ring light, or mounted inside of it) up about 3 feet away from your subject (yourself).

You might want to experiment with sitting at different distances to see how the lighting looks on your face.

Step 2: Set your camera up a bit higher than your face and tilt it down towards yourself (shooting from slightly above is always more flattering). It should be set up at about a 15° angle to you.

tilt down your camera

Step 3: Check your frame (this is easiest if your camera has a screen that flips out) to make sure there’s not too much empty space in your shot.

Step 4: Adjust your camera’s focus so your picture is clear. You may need to set up a lamp, chair, or stuffed animal as a stand-in for yourself while you stand behind the camera adjusting the focus.

Turn off autofocus and adjust your focus manually by turning the focus ring on your lens, if you’re using a DSLR or mirrorless camera.

Step 5: Set your f-stop (aperture) so that your depth of field is deep enough for you to lean forwards or backward without becoming blurry.

An aperture of f/5.0 is good if you’re going to be moving around a lot, but if you’re not going to be moving much and want a blurry background you might want to go with f/2.8 or lower.

set f stop

Step 6: Set your ISO (film speed). A lower ISO will give you a darker, but higher quality, image. A higher ISO will lower your quality and give you a brighter image.

ISO 400 should be a happy medium for shooting inside with your ring light, but you may need to try out a couple of settings to find one perfect for your situation.

set film speed

For more info on camera settings for beauty videos, click here .

Lighting for Beauty

The key to achieving a high-quality picture for your beauty video is having a lot of light.

A ring light (whether it’s one you purchase or one you make) will give you even light over your whole face, and that may be enough. Ring lights are considered one of the biggest ‘secrets’ to beauty on YouTube (as explained in this Racked article ).

There are, however, some reasons you might want additional light:

To Light your Background/Space

If you only have a ring light/front light then you may end up looking like you’re surrounded by shadows. If you want more light for your space you can use windows, household lamps, or professional video lights like softboxes or LED panels.

light background

To Stand Out Against your Background (‘Backlighting’)

A front light that’s lighting you evenly is also lighting whatever’s behind you evenly, which can make your overall picture look flat.

Setting up a light to shine up at you from behind will help you pop out from your background by creating a silhouette.

You can use an LED panel or a household lamp as a backlight.

To Add Dimension to Your Face (Side Lights/ Fill Lights)

Setting up lights to hit you from the sides will help you look more three dimensional. It can also give your video a general quality boost because the picture quality is always better when there’s tons of light.

You can use softboxes, LED panels, clamp lights, household lamps, or any other light source you can think of.

Lighting Tips!

* **_Use ‘daylight’ bulbs in any household lighting/clamp lights you use._ This way, your light will all be the same color and you won’t have to do a lot of color correction (the more yellow-colored light most indoor lights give off will make you look orange).**  

You can buy daylight-colored bulbs for about $5.

  • Clamp lights ($10 each) and paper lanterns ($10 each) provide great lighting and are much more affordable than professional lighting kits. The paper lanterns will provide even, diffused, light and the clamp lights will be easy to set up wherever you need them.
  • Check out these DIY tips for creating your own reflectors and diffusers .

Top Ring Lights for YouTube

1. Neewer Dimmable Fluorescent Ring Light - $110

One cool feature of the Neewer Ring Light is that you can choose between daylight and a more orange-tinted light depending on which of the included filters you use. In almost all situations you’ll want to use white light/daylight because the orange light will make you look orange, but if you ever wanted to create a warmer image to achieve a particular effect you’d have that option with this light.

Neewer Ring Light

This light is dimmable and can be adjusted to the angle that suits your shot. That’s true of our number 2 pick too, and the second place light actually has a slight edge over the Neewer light because its color temperature is 5400K which is slightly closer to daylight than Neewer’s 5500K, but that’s honestly not super important for YouTube. They’re close enough that you won’t be able to tell the difference, and this light is over $100 more affordable.

2. Prismatic Halo Ring Light - $260

This lightweight ring light is easy to transport, set up, and mount your phone or camera to. It’s a fluorescent ‘daylight’ (5400K) light, so the colors in your videos will look natural.

This light is dimmable, so you can turn it down if it’s too bright, and the Prismatic Light Stand will allow you to tilt your light to the perfect angle. This will be handy if you’re mounting your camera inside the ring but want to place it slightly above your face instead of having it look at you head on.

Build Your Own Diva Ring Light

A ring light is an important tool for a lot of beauty YouTubers, but it doesn’t fit into everyone’s budget. Here’s one popular way to create your own ring light for about $20.

A lot of people have done this DIY, but we’re using Kevin’s video because we love how he added the stand.

What you need:

  • A wire wreath frame
  • Zip ties
  • LED rope light (16 ft, daylight)
  • Tinfoil
  • Metal paper towel stand
  • Scissors

Step 1: Wrap your wreath frame in tinfoil. Make sure the tinfoil is shaped to the wreath so that there is a curve on the inside where your rope light can sit.

Step 2: Place your rope light inside the curve of your frame. Wind it around for 3 loops so you have 2 rows of lighting tube sitting next to each other.

Step 3: Use the zip ties to fasten in the rope light. Wrap them tightly around your frame and lights in several (6-8) places.

Step 4: Cut off the tails of the zip ties.

This is your ring light. Continue to step 5 if you want it to have a stand (you might just want to clip it up somewhere).

Step 5: Fasten your ring light tightly to your paper towel stand securely with several zip ties. Make sure to fasten it at the bottom (where the excess rope light is coming out of your ring light). Cut off the tails of the zip ties.

How to Make a Makeup Tutorial – Before You Start

Before you start recording your makeup tutorial there are a few things you should do.

  1. Write an outline. You might even want to write yourself a transcript. Having a concrete plan before you start recording will help ensure your tutorial is useful for viewers. You’ll realize where you might need to slow down and show a particular step in more detail, or where your viewers might find a particular step tricky, in a way you want if you just jump into a makeup routine you know perfectly.
  2. Layout your supplies. Make sure everything you need for your tutorial is laid out neatly in front of you so you can access it all easily. Try to use clean brushes – it just looks nicer.
  3. Tidy up. If you want your viewers to trust you when it comes to aesthetics, it’s important that your studio area is clean and tidy. You may even want to use a backdrop.
  4. Do a video test. Before you start your video for real, start recording and shoot some test footage. Watch that back to make sure you like the look of your frame, your face is never blurry, and you’re happy with the overall look of things.
  5. Do an audio test. If you’re going to be talking in your video instead of recording a voiceover after, do an audio test to make sure your audience will be able to hear you clearly.

How to Make a Makeup Tutorial – Recording

Here are some things to keep in mind while you record your makeup tutorial:

  1. Show what you’re using. When you use a product, brush, or any other beauty supply make sure to let your audience know what you’re using and why you chose it. This isn’t about promoting brands, it’s about making it easy for viewers to duplicate your results.
    If you’re using autofocus, you can hold products up to the screen and wait for it to kick in. If you’re not using autofocus, just hold them up next to you for a moment. You can also shoot separate closeups of each product and cut them into your main tutorial video.
  2. Highlight small details. Describe what you’re doing in a lot of detail and don’t gloss over anything. Assume the person watching your tutorial doesn’t know anything about putting on makeup.
  3. Take stills for your thumbnail. Remember to take some still photos of your finished makeup to use in your YouTube thumbnail.

How to Make a Makeup Tutorial – After Shooting

Once you’ve finished recording and put away all your camera gear, there’s still work to do. You still need to edit your video and post it on YouTube. Here are some tips for that:

  1. Add transitions and effects. If you have several clips or even just distinct sections of your main clip, then adding transitions can be a great way to hold your viewers’ attention.
    If you spend a lot of time on a repetitive step, you may want to speed that part up and make it a time-lapse.
  2. Add your intro. Having a short (usually around 5 seconds) intro sequence is a great way to strengthen your personal lifestyle brand. You can download free intros right here on filmora.io .
  3. Title your video. Make sure your most important keyword – the type of look you’re creating, or a product you’re reviewing – is near the beginning of your video’s title. Searching for the topic of your video and writing a title similar to the highest-ranking results is a good way to start.
    Remember to include what type of video you made, i.e. ‘tutorial’, ‘review’, or ‘get ready with me’, in your title. People might include these kinds of words in their search queries and, even if they find your video another way, they’ll probably want to know what they’re clicking on before they click.
  4. Customize your thumbnail. Again, search for your video’s topic and see what comes up. You want your thumbnail to look related to the top results, but you also want it to jump out at potential viewers. There may be something you can add to the thumbnail photos you took that will help you stand out, like a bright border, an emoji, or a closeup of a product you feature in the video.
  5. Write a detailed description. Putting the products you use in your video description will help your viewers, and it’s a great place to include affiliate links if you ever join an affiliate program (like Amazon’s) to generate some revenue.

Are you already making beauty videos? If so, let us know if you have any of your own tips!

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Enjoy Your Content – YouTube Shorts Are Shown Again

How to Fix the YouTube Shorts Not Showing Up Issue?

author avatar

Liza Brown

Oct 26, 2023• Proven solutions

Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.

Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.

However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.

Part 1: Why Do YouTube Shorts Not Showing Up?

There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.

Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.

And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.

  • YouTube Shorts are not showing on the channel’s homepage

The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.

  • YouTube Shorts option not showing up

This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.

  • YouTube Shorts button missing

Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.

  • YouTube Shorts videos not showing correctly

The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.

Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.

And, you must note that a YouTube Shorts video consists of two criteria as follows.

  • The video has to be vertical (portrait-style)
  • The video must be 60 seconds or less

Part 2: How to Fix YouTube Shorts Not Showing Up?

Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!

Fix 1: Update the YouTube App

As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.

Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.

filmora

Fix 2: Check If Shorts Is Available in Your Country

Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.

Fix 3: YouTube Shorts Is Mobile-only

As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.

You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.

Common Fixes to YouTube Shorts Not Working

  1. Update the YouTube App to the latest version.
  2. Clear the YouTube mobile app’s data and cache.
  3. Check if your internet is connected or your internet connection is strong.
  4. Restart your smartphone and try again.
  5. The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.

The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.

Or, you can try the VPN solution before contacting the YouTube team.

If Videos Are Not Visible under YouTube Shorts

Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.

All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.

Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.

Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.

If YouTube Shorts Videos Are Not Showing up Correctly

Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:

Step 1. Go to your channel and select the “customize channel” option.

Step 2. Hop on to the Featured section, and choose the add section.

Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.

filmora

Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC

The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.

We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.

Download Filmora Win Version Download Filmora Mac Version

Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.

Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.

So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.

Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.

You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.

How to Use Auto Reframe in Filmora?

Step 1. Open Filmora and Select Auto Reframe

You can choose among three ways to open the Auto Reframe feature in Filmora.

  * **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly

filmora

  • Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.

filmora

  • Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.

filmora

Step 2. Adjust the Aspect Ratio and Motion Speed

A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.

There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.

filmora

You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.

filmora

Step 3. Analyze, and Auto Reframe the Video

Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.

Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.

filmora

Step 4. Preview the Reframed Video and Check

Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.

Step 5. Export the Reframed Video

Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.

filmora

Part 3: FAQs about YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.

2. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

3. Can I Upload Shorts Video on Computer?

Yes. You can upload a Short video by following the traditional method.

  • Click the Create camera icon on your PC.
  • Click on Upload Videos.
  • Locate the file on the PC you want to upload, and you are all done.

However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.

4. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

5. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.

6. Can you make money on Shorts?

Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.

Conclusion

Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.

However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!

author avatar

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.

Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.

However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.

Part 1: Why Do YouTube Shorts Not Showing Up?

There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.

Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.

And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.

  • YouTube Shorts are not showing on the channel’s homepage

The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.

  • YouTube Shorts option not showing up

This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.

  • YouTube Shorts button missing

Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.

  • YouTube Shorts videos not showing correctly

The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.

Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.

And, you must note that a YouTube Shorts video consists of two criteria as follows.

  • The video has to be vertical (portrait-style)
  • The video must be 60 seconds or less

Part 2: How to Fix YouTube Shorts Not Showing Up?

Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!

Fix 1: Update the YouTube App

As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.

Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.

filmora

Fix 2: Check If Shorts Is Available in Your Country

Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.

Fix 3: YouTube Shorts Is Mobile-only

As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.

You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.

Common Fixes to YouTube Shorts Not Working

  1. Update the YouTube App to the latest version.
  2. Clear the YouTube mobile app’s data and cache.
  3. Check if your internet is connected or your internet connection is strong.
  4. Restart your smartphone and try again.
  5. The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.

The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.

Or, you can try the VPN solution before contacting the YouTube team.

If Videos Are Not Visible under YouTube Shorts

Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.

All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.

Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.

Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.

If YouTube Shorts Videos Are Not Showing up Correctly

Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:

Step 1. Go to your channel and select the “customize channel” option.

Step 2. Hop on to the Featured section, and choose the add section.

Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.

filmora

Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC

The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.

We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.

Download Filmora Win Version Download Filmora Mac Version

Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.

Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.

So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.

Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.

You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.

How to Use Auto Reframe in Filmora?

Step 1. Open Filmora and Select Auto Reframe

You can choose among three ways to open the Auto Reframe feature in Filmora.

  * **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly

filmora

  • Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.

filmora

  • Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.

filmora

Step 2. Adjust the Aspect Ratio and Motion Speed

A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.

There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.

filmora

You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.

filmora

Step 3. Analyze, and Auto Reframe the Video

Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.

Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.

filmora

Step 4. Preview the Reframed Video and Check

Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.

Step 5. Export the Reframed Video

Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.

filmora

Part 3: FAQs about YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.

2. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

3. Can I Upload Shorts Video on Computer?

Yes. You can upload a Short video by following the traditional method.

  • Click the Create camera icon on your PC.
  • Click on Upload Videos.
  • Locate the file on the PC you want to upload, and you are all done.

However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.

4. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

5. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.

6. Can you make money on Shorts?

Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.

Conclusion

Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.

However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!

author avatar

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.

Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.

However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.

Part 1: Why Do YouTube Shorts Not Showing Up?

There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.

Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.

And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.

  • YouTube Shorts are not showing on the channel’s homepage

The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.

  • YouTube Shorts option not showing up

This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.

  • YouTube Shorts button missing

Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.

  • YouTube Shorts videos not showing correctly

The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.

Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.

And, you must note that a YouTube Shorts video consists of two criteria as follows.

  • The video has to be vertical (portrait-style)
  • The video must be 60 seconds or less

Part 2: How to Fix YouTube Shorts Not Showing Up?

Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!

Fix 1: Update the YouTube App

As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.

Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.

filmora

Fix 2: Check If Shorts Is Available in Your Country

Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.

Fix 3: YouTube Shorts Is Mobile-only

As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.

You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.

Common Fixes to YouTube Shorts Not Working

  1. Update the YouTube App to the latest version.
  2. Clear the YouTube mobile app’s data and cache.
  3. Check if your internet is connected or your internet connection is strong.
  4. Restart your smartphone and try again.
  5. The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.

The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.

Or, you can try the VPN solution before contacting the YouTube team.

If Videos Are Not Visible under YouTube Shorts

Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.

All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.

Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.

Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.

If YouTube Shorts Videos Are Not Showing up Correctly

Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:

Step 1. Go to your channel and select the “customize channel” option.

Step 2. Hop on to the Featured section, and choose the add section.

Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.

filmora

Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC

The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.

We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.

Download Filmora Win Version Download Filmora Mac Version

Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.

Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.

So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.

Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.

You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.

How to Use Auto Reframe in Filmora?

Step 1. Open Filmora and Select Auto Reframe

You can choose among three ways to open the Auto Reframe feature in Filmora.

  * **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly

filmora

  • Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.

filmora

  • Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.

filmora

Step 2. Adjust the Aspect Ratio and Motion Speed

A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.

There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.

filmora

You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.

filmora

Step 3. Analyze, and Auto Reframe the Video

Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.

Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.

filmora

Step 4. Preview the Reframed Video and Check

Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.

Step 5. Export the Reframed Video

Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.

filmora

Part 3: FAQs about YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.

2. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

3. Can I Upload Shorts Video on Computer?

Yes. You can upload a Short video by following the traditional method.

  • Click the Create camera icon on your PC.
  • Click on Upload Videos.
  • Locate the file on the PC you want to upload, and you are all done.

However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.

4. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

5. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.

6. Can you make money on Shorts?

Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.

Conclusion

Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.

However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!

author avatar

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Liza Brown

Oct 26, 2023• Proven solutions

Well, a YouTube Shorts is said to be YouTube’s short-form answer to TikTok. You can quickly scroll via algorithmically-driven feed, discover other similar short videos, and subscribe to your favorite creators.

Here, creators can record, share, and edit short-form video content that’s 60 seconds or less and vertically oriented. And, unlike Instagram stories, YouTube Shorts won’t disappear but will remain on your channel. So, that’s the brief intro of YouTube Shorts which we think everyone is aware of after YouTube has announced its YouTube Shorts availability globally.

However, certain factors are still there, raising the issue or concern of YouTube Shorts not showing. Thus, if you can’t find the YouTube Shorts option or videos, or YouTube Shorts disappeared, find a solution in this post.

Part 1: Why Do YouTube Shorts Not Showing Up?

There could be multiple reasons why YouTube Shorts not showing on your phone, the channel’s home page etc.

Besides, many scenarios arise with this issue, namely the YouTube Shorts option not showing up, the YouTube Shorts button missing, and YouTube Shorts videos not showing correctly.

And, there are valid reasons as well as to why these situations are happening to you. So, let’s discuss each of them separately in brief, along with the solutions in the next section.

  • YouTube Shorts are not showing on the channel’s homepage

The standard and the most common reason why YouTube Shorts are not showing on the channel’s homepage is that you have not updated the YouTube app.

  • YouTube Shorts option not showing up

This may be happening either because you’ve not updated the app or your internet connection is pretty slow to show you the option. There could be another reason as you may not have cleared the YouTube mobile app’s cache and data.

  • YouTube Shorts button missing

Again, you may not have updated the YouTube app, or your internet connection is slow is the most common reason here. Moreover, the button of YouTube Shorts stays hidden behind the +icon.

  • YouTube Shorts videos not showing correctly

The most valid reason for YouTube Shorts not showing correctly or YouTube Shorts disappearing is that you have a poor internet connection. Plus, we’ve discussed proper steps below if you’ve missed something while uploading the YouTube Shorts triggering this scenario.

Before we move on to fixing YouTube Shorts not showing the issue, here’s a quick note on which videos qualify as YouTube Shorts. Shorts are different from YouTube stories. Unlike YouTube stories, it gets displayed in your regular channel feed along with your other YouTube videos.

And, you must note that a YouTube Shorts video consists of two criteria as follows.

  • The video has to be vertical (portrait-style)
  • The video must be 60 seconds or less

Part 2: How to Fix YouTube Shorts Not Showing Up?

Here’s the section covering fixes on YouTube Shorts not showing. Please give it a read and resolve your issue happily!

Fix 1: Update the YouTube App

As we’ve already discussed above, check if your YouTube mobile app has the latest version. The newest version of the YouTube mobile app (Version: 16.17.36) has a dedicated Shorts button at the bottom. And, it replaces the Trending button from the YouTube app.

Moreover, the option to upload Shorts is now hidden behind the + icon. Tap on the + icon and hit the Create a Short option.

filmora

Fix 2: Check If Shorts Is Available in Your Country

Now, YouTube Shorts is available globally, but there was a phase when YouTube Shorts was a beta feature. It was only available in India and the US, which could be why you could not view Shorts in the YouTube app.

Fix 3: YouTube Shorts Is Mobile-only

As of now, YouTube Shorts is only available on a smartphone because it’s still in beta version. However, you can create Shorts via smartphone and the camera option in YouTube mobile app. Hence, there’s no point in searching for Shorts on your computer.

You can upload Shorts videos from your laptop. The entire process is similar to uploading a regular video. However, you have to mention #Shorts in the title and description to differentiate it as a Shorts video.

Common Fixes to YouTube Shorts Not Working

  1. Update the YouTube App to the latest version.
  2. Clear the YouTube mobile app’s data and cache.
  3. Check if your internet is connected or your internet connection is strong.
  4. Restart your smartphone and try again.
  5. The YouTube server can be down, busy, or under maintenance. Wait for a while and try again.

The fixes above are also applicable if the YouTube Shorts are not showing on iPhone as well.

Or, you can try the VPN solution before contacting the YouTube team.

If Videos Are Not Visible under YouTube Shorts

Solution 1: Ensure that you’ve added #shorts in the title and description. Those who have YouTube Shorts, they can make shorts videos via the Shorts camera. Those who can’t access this camera can also upload their current vertical videos that are less than 60 seconds after adding the hashtag #Shorts in the title or description.

All in all, you must include #shorts to let the YouTube algorithm figure out the video is created for Shorts, and the issue of YouTube Shorts not showing up will also be resolved.

Solution 2: Sometimes, you may not find YouTube Shorts videos if they’re precisely 60 seconds in duration because YouTube sometimes adds 1-2 seconds to a Shorts video for some reason. So, be alert here and ensure your Shorts video is around 58 seconds or less.

Solution 3: If your YouTube Shorts is not getting views, you need to wait more here because it takes a while for YouTube to index a Shorts video and suggest them to people. So, it’s the task of the algorithm that varies from person to person. Some Shorts videos take several days while others take weeks.

If YouTube Shorts Videos Are Not Showing up Correctly

Once uploaded, the YouTube Shorts will be displayed in a vertical thumbnail on YouTube and other regular content already there in your account. Or, it’s your choice to create a new channel for the YouTube shorts videos. If the YouTube shorts not showing correctly, you can try as follows:

Step 1. Go to your channel and select the “customize channel” option.

Step 2. Hop on to the Featured section, and choose the add section.

Step 3. You’ll see shorts videos under the “videos” section. Click that, and the videos you have which are tagged in with #shorts in the title or description will automatically display here.

filmora

Bonus Tip: How to Easily Create Vertical Videos for YouTube Shorts on PC

The YouTube Shorts app is pretty convenient to use nowadays. However, it doesn’t allow you to fine-edit the videos if you’ve explored the app or specifically when you want your videos to look more professional. The app doesn’t even have many filtering options, such as Effects, Elements, etc., to make your videos more interactive.

With that said, you can always use an efficient third-party program like Wondershare Filmora to create professional-looking YouTube Shorts videos to engage your viewers highly. Even no famous YouTuber uploads their videos directly from the app without using any third-party tool.

We recommend Wondershare Filmora because it is a production and post-production app available for Windows and Mac computers. It gives tough competition to some globally renowned tools like Final Cut Pro X, Adobe Premiere Pro, etc., because of its simplicity. Furthermore, Filmora has its inbuilt screen, voice recording features, and webcam that can be useful to create game walkthroughs, interactive videos, and voiceovers as needed.

Download Filmora Win Version Download Filmora Mac Version

Moreover, a YouTube Shorts video can be made through Wondershare Filmora using the below-mentioned guide.

Note: We are assuming that you have already recorded a vertical video using your smartphone and that it has been transferred to your PC.

So, the signature feature to create YouTube Shorts videos on Wondershare Filmora is Auto Reframe.

Powered by AI technology, Auto Reframe automatically identifies the focal point of your video and crops it while always maintaining it within the frame. This way, the main object or action in your video never goes out of vision.

You can choose an aspect ratio that best fits YouTube Shorts which is 9:16.

How to Use Auto Reframe in Filmora?

Step 1. Open Filmora and Select Auto Reframe

You can choose among three ways to open the Auto Reframe feature in Filmora.

  * **Way 1:** Once you open Filmora, the main interface will display the **Auto Reframe** tab on the right-hand panel. Click it to open directly

filmora

  • Way 2: Import media as File > Import Media Files and select the file. After you import the media, right-click and choose the Auto Reframe.

filmora

  • Way 3: Lastly, you can choose the Tools option on the top menu bar and hit the Auto Reframe.

filmora

Step 2. Adjust the Aspect Ratio and Motion Speed

A separate dialog box will display once you have selected the Auto Reframe option. Now, click on Import Media and choose a single video to import. You can change the imported video by hitting the Replace File at the top menu.

There are multiple aspect ratio templates available such as square (1:1), vertical (9:16), standard (4:3), widescreen (16:9), and cinema (21:9). As you are making YouTube Shorts, so you need to select 9:16.

filmora

You can adjust the speed of your video in multiple options: keep it at Auto or make it Slow or Fast as per your requirements.

filmora

Step 3. Analyze, and Auto Reframe the Video

Once you finish the above adjustments, hit the Analysis tab. Filmora will take a few seconds to finish analyzing your video project.

Then the video will be automatically and quickly reframed to your specified speed and aspect ratio. You can modify these aspect ratios and speed options by hitting the Restart option as well.

filmora

Step 4. Preview the Reframed Video and Check

Lastly, you can preview your final video. If the video needs more work, you can also play and pause it at the point you want to adjust the frame. You can use Next Edit Point, Undo, Redo, and Previous Edit Point at the bottom panel.

Step 5. Export the Reframed Video

Finally, after all the final adjustments, you can hit the Export tab, name your file and choose the destination folder.

filmora

Part 3: FAQs about YouTube Shorts

1. Where to download the YouTube Shorts app?

The YouTube Shorts app is currently available in the YouTube app that your iOS or Android smartphone has. To access it, sign in to your Google account, tap the + button at the bottom, and select the Create a Short option in the popup box that shows off.

2. What’s the YouTube Shorts video duration?

A YouTube Shorts video can be of only up to 60 seconds.

3. Can I Upload Shorts Video on Computer?

Yes. You can upload a Short video by following the traditional method.

  • Click the Create camera icon on your PC.
  • Click on Upload Videos.
  • Locate the file on the PC you want to upload, and you are all done.

However, the option best works in smartphones, and still, if you are uploading through a laptop or PC, make sure to add #shorts in the title or description of the uploaded video.

4. What’s the YouTube Shorts size limitation?

YouTube hasn’t provided any information related to this as of now. However, you can rest assured that a 60 seconds long video file wouldn’t be too large for YouTube to handle.

5. How many subs do you need to access Shorts?

YouTube Shorts is available for everyone no matter how many subscribers the YouTube channel has.

6. Can you make money on Shorts?

Short-form video creators do not share revenue from advertisements played in the Shorts player right now. Instead, start the YouTube Shorts Fund, a $100M fund for creators that helps build the future of short-form video on YouTube.

Conclusion

Hopefully, you have resolved the concern of YouTube Shorts not showing. You can access your total dose of entertainment by getting the YouTube Shorts through our editing tips mentioned in the last section.

However, we’ve mainly defined the editing part of Wondershare Filmora except creating YouTube Shorts through its Auto Reframe feature. But, as you go through Filmora, you will find that editing is not a cumbersome task to follow over this platform. It’s the easiest!

author avatar

Liza Brown

Liza Brown is a writer and a lover of all things video.

Follow @Liza Brown

Also read:

  • Title: "The Makeup Maven’s Handbook YouTube Edition"
  • Author: Kevin
  • Created at : 2024-05-25 16:24:18
  • Updated at : 2024-05-26 16:24:18
  • Link: https://youtube-videos.techidaily.com/the-makeup-mavens-handbook-youtube-edition/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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"The Makeup Maven’s Handbook YouTube Edition"