The Leading 17 Lights & Stands Reviewed

17 Best Lights and Lighting Equipment for YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

Great lighting is important if you want people to watch your YouTube videos from start to finish. Viewers want to be able to see you clearly and will click away if they cannot. Natural light works great, and it’s cheap, so if it is possible you might want to consider vlogging outside. Of course, not every type of vlog is suited to the outdoors.

Unfortunately, it is unlikely you will be able to get good quality light from the lamps and ceiling lights in your home. Floor lamps can be useful for filling shadows or backlighting but are not usually powerful enough to use as your main light. Natural light is, so one way you can get around needing a lot of lighting equipment is to use a window as your main light. This is not always possible, though. If you are going to vlog from inside your house then there is a good chance you will need to invest in some lighting equipment.

• Part 1: Best Types of Lightning Equipment for YouTube Videos
• Part 2: What Should Good Lighting Equipment Feature?
• Part 3: Best Lights and Lighting Equipment for YouTube Video Shooting

Part 1: Best Types of Lightning Equipment for YouTube Videos

Every video no matter how long or short depends on light, more than anything else. The natural light sources are often not powerful enough to light a scene you’re trying to capture, so to avoid having to deal with underexposed footage, the best solution is to use artificial lighting. Even if you want the light in your video to be completely natural, you still have to figure out a way to get rid of shadows, which brings us back to different types of lighting equipment that can be used to increase the quality of the footage you’re producing.

1. Softbox Lights

Shooting videos with only natural light will put a lot of challenges in front of you, and the best way to overcome them is to use softbox lights. These natural light emulators mimic the natural light by using diffusion panels to make the light look softer and less artificial.

Softbox lights enable you to direct light to the exact spot in the shot, and they make lighting subjects and particular parts of a scene much easier. Softboxes are available in all shapes and sizes at very reasonable prices, and they are a standard part of the equipment used for the production of YouTube videos.

2. Umbrella Lights

The newcomers to the world of YouTube video production are going to love using these lights. The umbrella lights provide a much broader source of light than the softbox lights and they are frequently used to light the entire scene. You can also add extra light on the video’s subject if you’re looking to get a more balanced shot.

They are portable and quite handy if you often shoot in different locations since you can easily pack and carry them to wherever you plan on shooting your next YouTube video.

3. Ring Lights

Although they are most frequently used for fashion and beauty videos, ring lights are a great option whenever you need to make sure that the subjects of the video are perfectly lit. These circular lights have an amount in the center, so the camera’s point of view is identical to the direction from which the light is coming.

Ring lights are powerful enough to provide light for an entire scene, and they also work nicely as a catch or fill light. Some of the most popular YouTubers like Casy Neistat or PewDiePie use ring lights in their videos.

Part 2: What Should Good Lighting Equipment Feature?

Now that you know which types of lights are commonly used on YouTube video sets, you can start looking at models that best fit your demands. There are thousands of different studio lights on the market, but only the best offer features that make the light setup process easier and faster. So before buying your lighting equipment, you should make sure that it has the following features.

1. Adjustable Beam Spread

The equipment you use should allow you to control how wide the light is spreading. This is particularly useful when you want to light just one subject in the shot while keeping the rest in the dark. Lights with an adjustable beam spread to give you versatility and enable you to adapt to a wider range of scenes.

2. The Height of the Light Stand

Most lighting kits include stands, but not all stands allow you to change the height at which the light is positioned. This can largely limit your options on the set, which is why you need to check if the stand is adjustable. You’ll also want to do a background check on the stand’s durability, because low-quality stands may cause damage to the lights and other equipment.

3. Portability

How portable your lighting equipment should be is directly related to the genre of YouTube videos you want to produce. If you are planning on shooting in studio conditions, then portability is not such an important factor, but if you want to shoot at a different location every day then portability becomes something you simply must consider.

4. Accessories

Most lightning kits include a number of handy accessories that help you achieve better results. Reflectors, barn doors, diffusers, scrims, and mounting accessories are all commonly featured in high-quality lighting kits, and you shouldn’t buy a kit that doesn’t offer at least some of the accessories we mentioned here.

5. All About Reflectors/Diffusers

White reflectors are used to simply bounce light. Silver reflectors make light a bit colder-looking, and gold reflectors give things a slightly warmer, more glamourous, look. Black and translucent ‘reflectors’ are not really for bouncing light. The black reflector blocks light, which is useful if you are trying to focus your main light so it is only lighting you and not everything behind you. The translucent reflector is actually a diffuser. Diffusers are usually set up between you and your main light to soften it and make it easier on your eyes.

Reflectors are used to bounce light towards your subject. They are great for filling shadows created by your main light. This reflector is five reflectors in one: silver, gold, black, white, and translucent.

Part 3: Best Lights and Lighting Equipment for YouTube Videos

Consumer-level camera sensors are nowhere close to being as sensitive to light as our eyes. So a scene that may look sufficiently lit to our eyes may be too dark for the camera. When you’re shooting video indoors, you’ll need additional lighting equipment. Here are some of the top seventeen best lighting equipment for YouTubers.

List of the Top 5 Best On-Camera LED Lights

What is an On-Camera LED Light?

On-Camera LED lights are LED lights that can be mounted directly onto your camera’s hot/cold shoe (the little bracket on the top of a lot of DSLR cameras). On-camera LED lights are great for on-the-go YouTubers and YouTubers short on recording space because these lights are small and portable.

1. Julius Studio 160 LED Light with 4 Color Filters

The Julius Studio 160 LED light not only can be mounted on any digital camera that has a hot/cold shoe but it can also be mounted on light stands so you can keep the same light setting even if you are moving the camera around. This lighting equipment also comes with four color filters so that you can control the color temperature of your light.

2. Viltrox L116B highest RA CRI95 LED Light Panel

The VILTROX L116B LED light panel is a powerful piece of on-camera lighting equipment. As you can see from the back view of this light panel, you can see how much battery you have left as well as digitally set the color temperature of your light. It also features PWM light adjustment technology that reduces power consumption. As this equipment comes with an AC adapter, you can choose to use this outdoors or indoors.

3. Chromo Inc CI55000230 Macro Ring 48 LED Power Light

If you’re looking for an on-camera ring light, Chromo Inc’s macro ring light is a great option. This ring light mounts onto the lens of your SLR camera and its power source (two AA batteries) attaches to your camera’s hot/cold shoe. Get that nice-looking ring light reflection in your eyes as you film with this portable ring light!

4. Neewer CN-216 216PCS LED Dimmable Ultra High Power Panel

The Neewer 216 PCS LED dimmable light panel is powerful lighting equipment at a cheap price. You can adjust the color temperature of this light from 3200K up 5400K. This piece of equipment is only battery-powered, but you do have the option to either use six AA batteries or specific Sony NP series batteries, or Panasonic CGR-D16S rechargeable batteries.

5. Neewer 160 LED CN-160 Dimmable Ultra High Power Panel

This light is Neewer’s cheaper version of the CN-216. Instead of having 216 LED light bulbs, this light has 160 LED light bulbs. Other than the number of light bulbs, the two light panels are pretty much the same.

List of the Top 5 Best LED Ring Lights

LED ring lights are called ring lights because of their ring-like shape. The opening in the ring allows you to position your camera right in the center of this lighting equipment. These lights are great if you don’t have a lot of space.

1. Diva Ring Light Super Nova

The Diva ring light is a great ring light for divas, make-up artists, and anyone else wanting to look good right in front of the camera! This LED ring light has a dimming knob so that you can adjust the brightness of your light. It also comes with a cloth for you to diffuse your light (so that your light will be softer) and a gooseneck and z-bracket attachment if you want to use your camera and ring light with just one tripod.

2. Prismatic Halo Ring Light

The Prismatic Halo ring light is another great ring light option. It comes with a canvas travel bag, making it easier to store away or take around with you. The 110-120 VAC, 5400K light bulb produces light that can be dimmed as well. The Prismatic Halo Ring kit doesn’t include a light stand.

3. Neewer Dimmable 18” Ring Light

The 18-inch light ring uses fluorescent light. In addition, this kit includes a 59-inch light stand as well as white and orange filters and a hot shoe adapter that extends the capabilities of this affordable LED ring light kit.

4. FalconEyes DVR-300

With 300 pcs LED and 150 yellow color and 150 white-color lights, FalconEyes DVR-300 is one of the best ring lights currently available on the market. It also features two control dials that enable you to adjust the color of the light the device produces and a white diffuser that makes the light softer.

5. Neewer 14″ Ring Light

The 10-inch inner rim diameter may seem small when compared with larger ring lights that offer more room to operate. The Neewer Camera Ring Light is undimmable and has 50W power. The ring light uses an AC adapter, which makes it difficult to use when filming outside of a studio.

List of the Top 2 Best Softbox Video Lights

A softbox is commonly used by photographers and videographers to simulate natural light. This effect is achieved with the aid of a diffusion panel that is placed around the light source that produces continuous light. Softboxes are often less expensive than other professional lighting equipment which makes them a great option if you are working on a budget.

1. StudioFX 2400 Watt Softbox

This lighting system contains two 16x24-inch softboxes and an overhead hair light boom softbox. The stands for all three softboxes are included in the kit. Each light head is capable of holding up to four bulbs.

2. Fancierstudio 2400 Watt Professional Lighting Kit

This is a standard light setup you want to use when recording interviews, product reviews, or vlogs. It contains two 16x24-inch and one 16x16-inch softbox light that all have their own stands. Each lighthead can hold four 5500K fluorescent or daylight bulbs that are perfectly suited for work in studio conditions.

List of the Top 5 Best Umbrella Video Lights

Unlike ring lights or softboxes that provide directional light, the umbrella video lights basically bounce the light off a reflecting surface onto a subject and enable you to get a more balanced light in your videos. They are often combined with other lighting equipment to create natural scenes without hard shadows.

1. LimoStudio 700W Photography Softbox Light Lighting Kit

In addition to three lamps (two white umbrellas with 86-inch light stands and one 28-inch light stand), this kit also comes with three 45W CFL bulbs. The lamps can be tilted upward or downward, so you can find the best light position for your shot. The 9-foot cords can be used with standard 110/120V USA sockets.

2. Neewer 8.5ft x 10ft Background With 600W Umbrella Kit

Besides featuring two umbrellas and two softboxes, this kit also includes a 6x9 feet background that is perfectly suited for video production in a home-based studio. This umbrella kit uses 45W bulbs that generate natural light and have an approximate color value of 5500K. However, both umbrellas and softboxes can hold just one bulb.

3. Emart 600W Studio Photography Photo/Video Portrait Kit

Chances are that you won’t need much more than what this photo/video kit has to offer. Emart’s 600W kit includes two white and two black/silver 33-inch umbrellas as well as two 83-inch light stands and a smaller 33-inch light stand. The heavy-duty carry case can store the entire kit.

4. LINCO 600W Photography/Video Continuous Lighting Kit

The Linco 600W continuous lighting kit contains two white translucent umbrellas that generate soft light, which is quite useful if you want to get even skin tones in your videos. The kit has three lamps that use 5500K 40W bulbs and light stands you can easily carry to any filming location.

5. Emart 1575W Umbrella Lighting Kit With Translucent White & Black/Silver & Black/Gold

The greatest advantage of this Emart 1575 W Lightning kit is the three pairs of 33-inch diameter translucent/white, black/silver, and black/gold umbrellas. The 105W daylight bulbs provide enough light to work even under the most difficult light conditions, while the lightweight stands enable you to use this kit outside of your studio.

Besides the best lighting equipment, we have also summarized some tips and tricks for lighting , you should check it as well. If you find the video lighting isn’t good after recording the video, you can still improve it by adjusting brightness in post-production. Wondershare Filmora video editor features the Auto enhance feature, which can adjust the video color and brightness with one click. You can download the free trial to try it out.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Great lighting is important if you want people to watch your YouTube videos from start to finish. Viewers want to be able to see you clearly and will click away if they cannot. Natural light works great, and it’s cheap, so if it is possible you might want to consider vlogging outside. Of course, not every type of vlog is suited to the outdoors.

Unfortunately, it is unlikely you will be able to get good quality light from the lamps and ceiling lights in your home. Floor lamps can be useful for filling shadows or backlighting but are not usually powerful enough to use as your main light. Natural light is, so one way you can get around needing a lot of lighting equipment is to use a window as your main light. This is not always possible, though. If you are going to vlog from inside your house then there is a good chance you will need to invest in some lighting equipment.

• Part 1: Best Types of Lightning Equipment for YouTube Videos
• Part 2: What Should Good Lighting Equipment Feature?
• Part 3: Best Lights and Lighting Equipment for YouTube Video Shooting

Part 1: Best Types of Lightning Equipment for YouTube Videos

Every video no matter how long or short depends on light, more than anything else. The natural light sources are often not powerful enough to light a scene you’re trying to capture, so to avoid having to deal with underexposed footage, the best solution is to use artificial lighting. Even if you want the light in your video to be completely natural, you still have to figure out a way to get rid of shadows, which brings us back to different types of lighting equipment that can be used to increase the quality of the footage you’re producing.

1. Softbox Lights

Shooting videos with only natural light will put a lot of challenges in front of you, and the best way to overcome them is to use softbox lights. These natural light emulators mimic the natural light by using diffusion panels to make the light look softer and less artificial.

Softbox lights enable you to direct light to the exact spot in the shot, and they make lighting subjects and particular parts of a scene much easier. Softboxes are available in all shapes and sizes at very reasonable prices, and they are a standard part of the equipment used for the production of YouTube videos.

2. Umbrella Lights

The newcomers to the world of YouTube video production are going to love using these lights. The umbrella lights provide a much broader source of light than the softbox lights and they are frequently used to light the entire scene. You can also add extra light on the video’s subject if you’re looking to get a more balanced shot.

They are portable and quite handy if you often shoot in different locations since you can easily pack and carry them to wherever you plan on shooting your next YouTube video.

3. Ring Lights

Although they are most frequently used for fashion and beauty videos, ring lights are a great option whenever you need to make sure that the subjects of the video are perfectly lit. These circular lights have an amount in the center, so the camera’s point of view is identical to the direction from which the light is coming.

Ring lights are powerful enough to provide light for an entire scene, and they also work nicely as a catch or fill light. Some of the most popular YouTubers like Casy Neistat or PewDiePie use ring lights in their videos.

Part 2: What Should Good Lighting Equipment Feature?

Now that you know which types of lights are commonly used on YouTube video sets, you can start looking at models that best fit your demands. There are thousands of different studio lights on the market, but only the best offer features that make the light setup process easier and faster. So before buying your lighting equipment, you should make sure that it has the following features.

1. Adjustable Beam Spread

The equipment you use should allow you to control how wide the light is spreading. This is particularly useful when you want to light just one subject in the shot while keeping the rest in the dark. Lights with an adjustable beam spread to give you versatility and enable you to adapt to a wider range of scenes.

2. The Height of the Light Stand

Most lighting kits include stands, but not all stands allow you to change the height at which the light is positioned. This can largely limit your options on the set, which is why you need to check if the stand is adjustable. You’ll also want to do a background check on the stand’s durability, because low-quality stands may cause damage to the lights and other equipment.

3. Portability

How portable your lighting equipment should be is directly related to the genre of YouTube videos you want to produce. If you are planning on shooting in studio conditions, then portability is not such an important factor, but if you want to shoot at a different location every day then portability becomes something you simply must consider.

4. Accessories

Most lightning kits include a number of handy accessories that help you achieve better results. Reflectors, barn doors, diffusers, scrims, and mounting accessories are all commonly featured in high-quality lighting kits, and you shouldn’t buy a kit that doesn’t offer at least some of the accessories we mentioned here.

5. All About Reflectors/Diffusers

White reflectors are used to simply bounce light. Silver reflectors make light a bit colder-looking, and gold reflectors give things a slightly warmer, more glamourous, look. Black and translucent ‘reflectors’ are not really for bouncing light. The black reflector blocks light, which is useful if you are trying to focus your main light so it is only lighting you and not everything behind you. The translucent reflector is actually a diffuser. Diffusers are usually set up between you and your main light to soften it and make it easier on your eyes.

Reflectors are used to bounce light towards your subject. They are great for filling shadows created by your main light. This reflector is five reflectors in one: silver, gold, black, white, and translucent.

Part 3: Best Lights and Lighting Equipment for YouTube Videos

Consumer-level camera sensors are nowhere close to being as sensitive to light as our eyes. So a scene that may look sufficiently lit to our eyes may be too dark for the camera. When you’re shooting video indoors, you’ll need additional lighting equipment. Here are some of the top seventeen best lighting equipment for YouTubers.

List of the Top 5 Best On-Camera LED Lights

What is an On-Camera LED Light?

On-Camera LED lights are LED lights that can be mounted directly onto your camera’s hot/cold shoe (the little bracket on the top of a lot of DSLR cameras). On-camera LED lights are great for on-the-go YouTubers and YouTubers short on recording space because these lights are small and portable.

1. Julius Studio 160 LED Light with 4 Color Filters

The Julius Studio 160 LED light not only can be mounted on any digital camera that has a hot/cold shoe but it can also be mounted on light stands so you can keep the same light setting even if you are moving the camera around. This lighting equipment also comes with four color filters so that you can control the color temperature of your light.

2. Viltrox L116B highest RA CRI95 LED Light Panel

The VILTROX L116B LED light panel is a powerful piece of on-camera lighting equipment. As you can see from the back view of this light panel, you can see how much battery you have left as well as digitally set the color temperature of your light. It also features PWM light adjustment technology that reduces power consumption. As this equipment comes with an AC adapter, you can choose to use this outdoors or indoors.

3. Chromo Inc CI55000230 Macro Ring 48 LED Power Light

If you’re looking for an on-camera ring light, Chromo Inc’s macro ring light is a great option. This ring light mounts onto the lens of your SLR camera and its power source (two AA batteries) attaches to your camera’s hot/cold shoe. Get that nice-looking ring light reflection in your eyes as you film with this portable ring light!

4. Neewer CN-216 216PCS LED Dimmable Ultra High Power Panel

The Neewer 216 PCS LED dimmable light panel is powerful lighting equipment at a cheap price. You can adjust the color temperature of this light from 3200K up 5400K. This piece of equipment is only battery-powered, but you do have the option to either use six AA batteries or specific Sony NP series batteries, or Panasonic CGR-D16S rechargeable batteries.

5. Neewer 160 LED CN-160 Dimmable Ultra High Power Panel

This light is Neewer’s cheaper version of the CN-216. Instead of having 216 LED light bulbs, this light has 160 LED light bulbs. Other than the number of light bulbs, the two light panels are pretty much the same.

List of the Top 5 Best LED Ring Lights

LED ring lights are called ring lights because of their ring-like shape. The opening in the ring allows you to position your camera right in the center of this lighting equipment. These lights are great if you don’t have a lot of space.

1. Diva Ring Light Super Nova

The Diva ring light is a great ring light for divas, make-up artists, and anyone else wanting to look good right in front of the camera! This LED ring light has a dimming knob so that you can adjust the brightness of your light. It also comes with a cloth for you to diffuse your light (so that your light will be softer) and a gooseneck and z-bracket attachment if you want to use your camera and ring light with just one tripod.

2. Prismatic Halo Ring Light

The Prismatic Halo ring light is another great ring light option. It comes with a canvas travel bag, making it easier to store away or take around with you. The 110-120 VAC, 5400K light bulb produces light that can be dimmed as well. The Prismatic Halo Ring kit doesn’t include a light stand.

3. Neewer Dimmable 18” Ring Light

The 18-inch light ring uses fluorescent light. In addition, this kit includes a 59-inch light stand as well as white and orange filters and a hot shoe adapter that extends the capabilities of this affordable LED ring light kit.

4. FalconEyes DVR-300

With 300 pcs LED and 150 yellow color and 150 white-color lights, FalconEyes DVR-300 is one of the best ring lights currently available on the market. It also features two control dials that enable you to adjust the color of the light the device produces and a white diffuser that makes the light softer.

5. Neewer 14″ Ring Light

The 10-inch inner rim diameter may seem small when compared with larger ring lights that offer more room to operate. The Neewer Camera Ring Light is undimmable and has 50W power. The ring light uses an AC adapter, which makes it difficult to use when filming outside of a studio.

List of the Top 2 Best Softbox Video Lights

A softbox is commonly used by photographers and videographers to simulate natural light. This effect is achieved with the aid of a diffusion panel that is placed around the light source that produces continuous light. Softboxes are often less expensive than other professional lighting equipment which makes them a great option if you are working on a budget.

1. StudioFX 2400 Watt Softbox

This lighting system contains two 16x24-inch softboxes and an overhead hair light boom softbox. The stands for all three softboxes are included in the kit. Each light head is capable of holding up to four bulbs.

2. Fancierstudio 2400 Watt Professional Lighting Kit

This is a standard light setup you want to use when recording interviews, product reviews, or vlogs. It contains two 16x24-inch and one 16x16-inch softbox light that all have their own stands. Each lighthead can hold four 5500K fluorescent or daylight bulbs that are perfectly suited for work in studio conditions.

List of the Top 5 Best Umbrella Video Lights

Unlike ring lights or softboxes that provide directional light, the umbrella video lights basically bounce the light off a reflecting surface onto a subject and enable you to get a more balanced light in your videos. They are often combined with other lighting equipment to create natural scenes without hard shadows.

1. LimoStudio 700W Photography Softbox Light Lighting Kit

In addition to three lamps (two white umbrellas with 86-inch light stands and one 28-inch light stand), this kit also comes with three 45W CFL bulbs. The lamps can be tilted upward or downward, so you can find the best light position for your shot. The 9-foot cords can be used with standard 110/120V USA sockets.

2. Neewer 8.5ft x 10ft Background With 600W Umbrella Kit

Besides featuring two umbrellas and two softboxes, this kit also includes a 6x9 feet background that is perfectly suited for video production in a home-based studio. This umbrella kit uses 45W bulbs that generate natural light and have an approximate color value of 5500K. However, both umbrellas and softboxes can hold just one bulb.

3. Emart 600W Studio Photography Photo/Video Portrait Kit

Chances are that you won’t need much more than what this photo/video kit has to offer. Emart’s 600W kit includes two white and two black/silver 33-inch umbrellas as well as two 83-inch light stands and a smaller 33-inch light stand. The heavy-duty carry case can store the entire kit.

4. LINCO 600W Photography/Video Continuous Lighting Kit

The Linco 600W continuous lighting kit contains two white translucent umbrellas that generate soft light, which is quite useful if you want to get even skin tones in your videos. The kit has three lamps that use 5500K 40W bulbs and light stands you can easily carry to any filming location.

5. Emart 1575W Umbrella Lighting Kit With Translucent White & Black/Silver & Black/Gold

The greatest advantage of this Emart 1575 W Lightning kit is the three pairs of 33-inch diameter translucent/white, black/silver, and black/gold umbrellas. The 105W daylight bulbs provide enough light to work even under the most difficult light conditions, while the lightweight stands enable you to use this kit outside of your studio.

Besides the best lighting equipment, we have also summarized some tips and tricks for lighting , you should check it as well. If you find the video lighting isn’t good after recording the video, you can still improve it by adjusting brightness in post-production. Wondershare Filmora video editor features the Auto enhance feature, which can adjust the video color and brightness with one click. You can download the free trial to try it out.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Great lighting is important if you want people to watch your YouTube videos from start to finish. Viewers want to be able to see you clearly and will click away if they cannot. Natural light works great, and it’s cheap, so if it is possible you might want to consider vlogging outside. Of course, not every type of vlog is suited to the outdoors.

Unfortunately, it is unlikely you will be able to get good quality light from the lamps and ceiling lights in your home. Floor lamps can be useful for filling shadows or backlighting but are not usually powerful enough to use as your main light. Natural light is, so one way you can get around needing a lot of lighting equipment is to use a window as your main light. This is not always possible, though. If you are going to vlog from inside your house then there is a good chance you will need to invest in some lighting equipment.

• Part 1: Best Types of Lightning Equipment for YouTube Videos
• Part 2: What Should Good Lighting Equipment Feature?
• Part 3: Best Lights and Lighting Equipment for YouTube Video Shooting

Part 1: Best Types of Lightning Equipment for YouTube Videos

Every video no matter how long or short depends on light, more than anything else. The natural light sources are often not powerful enough to light a scene you’re trying to capture, so to avoid having to deal with underexposed footage, the best solution is to use artificial lighting. Even if you want the light in your video to be completely natural, you still have to figure out a way to get rid of shadows, which brings us back to different types of lighting equipment that can be used to increase the quality of the footage you’re producing.

1. Softbox Lights

Shooting videos with only natural light will put a lot of challenges in front of you, and the best way to overcome them is to use softbox lights. These natural light emulators mimic the natural light by using diffusion panels to make the light look softer and less artificial.

Softbox lights enable you to direct light to the exact spot in the shot, and they make lighting subjects and particular parts of a scene much easier. Softboxes are available in all shapes and sizes at very reasonable prices, and they are a standard part of the equipment used for the production of YouTube videos.

2. Umbrella Lights

The newcomers to the world of YouTube video production are going to love using these lights. The umbrella lights provide a much broader source of light than the softbox lights and they are frequently used to light the entire scene. You can also add extra light on the video’s subject if you’re looking to get a more balanced shot.

They are portable and quite handy if you often shoot in different locations since you can easily pack and carry them to wherever you plan on shooting your next YouTube video.

3. Ring Lights

Although they are most frequently used for fashion and beauty videos, ring lights are a great option whenever you need to make sure that the subjects of the video are perfectly lit. These circular lights have an amount in the center, so the camera’s point of view is identical to the direction from which the light is coming.

Ring lights are powerful enough to provide light for an entire scene, and they also work nicely as a catch or fill light. Some of the most popular YouTubers like Casy Neistat or PewDiePie use ring lights in their videos.

Part 2: What Should Good Lighting Equipment Feature?

Now that you know which types of lights are commonly used on YouTube video sets, you can start looking at models that best fit your demands. There are thousands of different studio lights on the market, but only the best offer features that make the light setup process easier and faster. So before buying your lighting equipment, you should make sure that it has the following features.

1. Adjustable Beam Spread

The equipment you use should allow you to control how wide the light is spreading. This is particularly useful when you want to light just one subject in the shot while keeping the rest in the dark. Lights with an adjustable beam spread to give you versatility and enable you to adapt to a wider range of scenes.

2. The Height of the Light Stand

Most lighting kits include stands, but not all stands allow you to change the height at which the light is positioned. This can largely limit your options on the set, which is why you need to check if the stand is adjustable. You’ll also want to do a background check on the stand’s durability, because low-quality stands may cause damage to the lights and other equipment.

3. Portability

How portable your lighting equipment should be is directly related to the genre of YouTube videos you want to produce. If you are planning on shooting in studio conditions, then portability is not such an important factor, but if you want to shoot at a different location every day then portability becomes something you simply must consider.

4. Accessories

Most lightning kits include a number of handy accessories that help you achieve better results. Reflectors, barn doors, diffusers, scrims, and mounting accessories are all commonly featured in high-quality lighting kits, and you shouldn’t buy a kit that doesn’t offer at least some of the accessories we mentioned here.

5. All About Reflectors/Diffusers

White reflectors are used to simply bounce light. Silver reflectors make light a bit colder-looking, and gold reflectors give things a slightly warmer, more glamourous, look. Black and translucent ‘reflectors’ are not really for bouncing light. The black reflector blocks light, which is useful if you are trying to focus your main light so it is only lighting you and not everything behind you. The translucent reflector is actually a diffuser. Diffusers are usually set up between you and your main light to soften it and make it easier on your eyes.

Reflectors are used to bounce light towards your subject. They are great for filling shadows created by your main light. This reflector is five reflectors in one: silver, gold, black, white, and translucent.

Part 3: Best Lights and Lighting Equipment for YouTube Videos

Consumer-level camera sensors are nowhere close to being as sensitive to light as our eyes. So a scene that may look sufficiently lit to our eyes may be too dark for the camera. When you’re shooting video indoors, you’ll need additional lighting equipment. Here are some of the top seventeen best lighting equipment for YouTubers.

List of the Top 5 Best On-Camera LED Lights

What is an On-Camera LED Light?

On-Camera LED lights are LED lights that can be mounted directly onto your camera’s hot/cold shoe (the little bracket on the top of a lot of DSLR cameras). On-camera LED lights are great for on-the-go YouTubers and YouTubers short on recording space because these lights are small and portable.

1. Julius Studio 160 LED Light with 4 Color Filters

The Julius Studio 160 LED light not only can be mounted on any digital camera that has a hot/cold shoe but it can also be mounted on light stands so you can keep the same light setting even if you are moving the camera around. This lighting equipment also comes with four color filters so that you can control the color temperature of your light.

2. Viltrox L116B highest RA CRI95 LED Light Panel

The VILTROX L116B LED light panel is a powerful piece of on-camera lighting equipment. As you can see from the back view of this light panel, you can see how much battery you have left as well as digitally set the color temperature of your light. It also features PWM light adjustment technology that reduces power consumption. As this equipment comes with an AC adapter, you can choose to use this outdoors or indoors.

3. Chromo Inc CI55000230 Macro Ring 48 LED Power Light

If you’re looking for an on-camera ring light, Chromo Inc’s macro ring light is a great option. This ring light mounts onto the lens of your SLR camera and its power source (two AA batteries) attaches to your camera’s hot/cold shoe. Get that nice-looking ring light reflection in your eyes as you film with this portable ring light!

4. Neewer CN-216 216PCS LED Dimmable Ultra High Power Panel

The Neewer 216 PCS LED dimmable light panel is powerful lighting equipment at a cheap price. You can adjust the color temperature of this light from 3200K up 5400K. This piece of equipment is only battery-powered, but you do have the option to either use six AA batteries or specific Sony NP series batteries, or Panasonic CGR-D16S rechargeable batteries.

5. Neewer 160 LED CN-160 Dimmable Ultra High Power Panel

This light is Neewer’s cheaper version of the CN-216. Instead of having 216 LED light bulbs, this light has 160 LED light bulbs. Other than the number of light bulbs, the two light panels are pretty much the same.

List of the Top 5 Best LED Ring Lights

LED ring lights are called ring lights because of their ring-like shape. The opening in the ring allows you to position your camera right in the center of this lighting equipment. These lights are great if you don’t have a lot of space.

1. Diva Ring Light Super Nova

The Diva ring light is a great ring light for divas, make-up artists, and anyone else wanting to look good right in front of the camera! This LED ring light has a dimming knob so that you can adjust the brightness of your light. It also comes with a cloth for you to diffuse your light (so that your light will be softer) and a gooseneck and z-bracket attachment if you want to use your camera and ring light with just one tripod.

2. Prismatic Halo Ring Light

The Prismatic Halo ring light is another great ring light option. It comes with a canvas travel bag, making it easier to store away or take around with you. The 110-120 VAC, 5400K light bulb produces light that can be dimmed as well. The Prismatic Halo Ring kit doesn’t include a light stand.

3. Neewer Dimmable 18” Ring Light

The 18-inch light ring uses fluorescent light. In addition, this kit includes a 59-inch light stand as well as white and orange filters and a hot shoe adapter that extends the capabilities of this affordable LED ring light kit.

4. FalconEyes DVR-300

With 300 pcs LED and 150 yellow color and 150 white-color lights, FalconEyes DVR-300 is one of the best ring lights currently available on the market. It also features two control dials that enable you to adjust the color of the light the device produces and a white diffuser that makes the light softer.

5. Neewer 14″ Ring Light

The 10-inch inner rim diameter may seem small when compared with larger ring lights that offer more room to operate. The Neewer Camera Ring Light is undimmable and has 50W power. The ring light uses an AC adapter, which makes it difficult to use when filming outside of a studio.

List of the Top 2 Best Softbox Video Lights

A softbox is commonly used by photographers and videographers to simulate natural light. This effect is achieved with the aid of a diffusion panel that is placed around the light source that produces continuous light. Softboxes are often less expensive than other professional lighting equipment which makes them a great option if you are working on a budget.

1. StudioFX 2400 Watt Softbox

This lighting system contains two 16x24-inch softboxes and an overhead hair light boom softbox. The stands for all three softboxes are included in the kit. Each light head is capable of holding up to four bulbs.

2. Fancierstudio 2400 Watt Professional Lighting Kit

This is a standard light setup you want to use when recording interviews, product reviews, or vlogs. It contains two 16x24-inch and one 16x16-inch softbox light that all have their own stands. Each lighthead can hold four 5500K fluorescent or daylight bulbs that are perfectly suited for work in studio conditions.

List of the Top 5 Best Umbrella Video Lights

Unlike ring lights or softboxes that provide directional light, the umbrella video lights basically bounce the light off a reflecting surface onto a subject and enable you to get a more balanced light in your videos. They are often combined with other lighting equipment to create natural scenes without hard shadows.

1. LimoStudio 700W Photography Softbox Light Lighting Kit

In addition to three lamps (two white umbrellas with 86-inch light stands and one 28-inch light stand), this kit also comes with three 45W CFL bulbs. The lamps can be tilted upward or downward, so you can find the best light position for your shot. The 9-foot cords can be used with standard 110/120V USA sockets.

2. Neewer 8.5ft x 10ft Background With 600W Umbrella Kit

Besides featuring two umbrellas and two softboxes, this kit also includes a 6x9 feet background that is perfectly suited for video production in a home-based studio. This umbrella kit uses 45W bulbs that generate natural light and have an approximate color value of 5500K. However, both umbrellas and softboxes can hold just one bulb.

3. Emart 600W Studio Photography Photo/Video Portrait Kit

Chances are that you won’t need much more than what this photo/video kit has to offer. Emart’s 600W kit includes two white and two black/silver 33-inch umbrellas as well as two 83-inch light stands and a smaller 33-inch light stand. The heavy-duty carry case can store the entire kit.

4. LINCO 600W Photography/Video Continuous Lighting Kit

The Linco 600W continuous lighting kit contains two white translucent umbrellas that generate soft light, which is quite useful if you want to get even skin tones in your videos. The kit has three lamps that use 5500K 40W bulbs and light stands you can easily carry to any filming location.

5. Emart 1575W Umbrella Lighting Kit With Translucent White & Black/Silver & Black/Gold

The greatest advantage of this Emart 1575 W Lightning kit is the three pairs of 33-inch diameter translucent/white, black/silver, and black/gold umbrellas. The 105W daylight bulbs provide enough light to work even under the most difficult light conditions, while the lightweight stands enable you to use this kit outside of your studio.

Besides the best lighting equipment, we have also summarized some tips and tricks for lighting , you should check it as well. If you find the video lighting isn’t good after recording the video, you can still improve it by adjusting brightness in post-production. Wondershare Filmora video editor features the Auto enhance feature, which can adjust the video color and brightness with one click. You can download the free trial to try it out.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Great lighting is important if you want people to watch your YouTube videos from start to finish. Viewers want to be able to see you clearly and will click away if they cannot. Natural light works great, and it’s cheap, so if it is possible you might want to consider vlogging outside. Of course, not every type of vlog is suited to the outdoors.

Unfortunately, it is unlikely you will be able to get good quality light from the lamps and ceiling lights in your home. Floor lamps can be useful for filling shadows or backlighting but are not usually powerful enough to use as your main light. Natural light is, so one way you can get around needing a lot of lighting equipment is to use a window as your main light. This is not always possible, though. If you are going to vlog from inside your house then there is a good chance you will need to invest in some lighting equipment.

• Part 1: Best Types of Lightning Equipment for YouTube Videos
• Part 2: What Should Good Lighting Equipment Feature?
• Part 3: Best Lights and Lighting Equipment for YouTube Video Shooting

Part 1: Best Types of Lightning Equipment for YouTube Videos

Every video no matter how long or short depends on light, more than anything else. The natural light sources are often not powerful enough to light a scene you’re trying to capture, so to avoid having to deal with underexposed footage, the best solution is to use artificial lighting. Even if you want the light in your video to be completely natural, you still have to figure out a way to get rid of shadows, which brings us back to different types of lighting equipment that can be used to increase the quality of the footage you’re producing.

1. Softbox Lights

Shooting videos with only natural light will put a lot of challenges in front of you, and the best way to overcome them is to use softbox lights. These natural light emulators mimic the natural light by using diffusion panels to make the light look softer and less artificial.

Softbox lights enable you to direct light to the exact spot in the shot, and they make lighting subjects and particular parts of a scene much easier. Softboxes are available in all shapes and sizes at very reasonable prices, and they are a standard part of the equipment used for the production of YouTube videos.

2. Umbrella Lights

The newcomers to the world of YouTube video production are going to love using these lights. The umbrella lights provide a much broader source of light than the softbox lights and they are frequently used to light the entire scene. You can also add extra light on the video’s subject if you’re looking to get a more balanced shot.

They are portable and quite handy if you often shoot in different locations since you can easily pack and carry them to wherever you plan on shooting your next YouTube video.

3. Ring Lights

Although they are most frequently used for fashion and beauty videos, ring lights are a great option whenever you need to make sure that the subjects of the video are perfectly lit. These circular lights have an amount in the center, so the camera’s point of view is identical to the direction from which the light is coming.

Ring lights are powerful enough to provide light for an entire scene, and they also work nicely as a catch or fill light. Some of the most popular YouTubers like Casy Neistat or PewDiePie use ring lights in their videos.

Part 2: What Should Good Lighting Equipment Feature?

Now that you know which types of lights are commonly used on YouTube video sets, you can start looking at models that best fit your demands. There are thousands of different studio lights on the market, but only the best offer features that make the light setup process easier and faster. So before buying your lighting equipment, you should make sure that it has the following features.

1. Adjustable Beam Spread

The equipment you use should allow you to control how wide the light is spreading. This is particularly useful when you want to light just one subject in the shot while keeping the rest in the dark. Lights with an adjustable beam spread to give you versatility and enable you to adapt to a wider range of scenes.

2. The Height of the Light Stand

Most lighting kits include stands, but not all stands allow you to change the height at which the light is positioned. This can largely limit your options on the set, which is why you need to check if the stand is adjustable. You’ll also want to do a background check on the stand’s durability, because low-quality stands may cause damage to the lights and other equipment.

3. Portability

How portable your lighting equipment should be is directly related to the genre of YouTube videos you want to produce. If you are planning on shooting in studio conditions, then portability is not such an important factor, but if you want to shoot at a different location every day then portability becomes something you simply must consider.

4. Accessories

Most lightning kits include a number of handy accessories that help you achieve better results. Reflectors, barn doors, diffusers, scrims, and mounting accessories are all commonly featured in high-quality lighting kits, and you shouldn’t buy a kit that doesn’t offer at least some of the accessories we mentioned here.

5. All About Reflectors/Diffusers

White reflectors are used to simply bounce light. Silver reflectors make light a bit colder-looking, and gold reflectors give things a slightly warmer, more glamourous, look. Black and translucent ‘reflectors’ are not really for bouncing light. The black reflector blocks light, which is useful if you are trying to focus your main light so it is only lighting you and not everything behind you. The translucent reflector is actually a diffuser. Diffusers are usually set up between you and your main light to soften it and make it easier on your eyes.

Reflectors are used to bounce light towards your subject. They are great for filling shadows created by your main light. This reflector is five reflectors in one: silver, gold, black, white, and translucent.

Part 3: Best Lights and Lighting Equipment for YouTube Videos

Consumer-level camera sensors are nowhere close to being as sensitive to light as our eyes. So a scene that may look sufficiently lit to our eyes may be too dark for the camera. When you’re shooting video indoors, you’ll need additional lighting equipment. Here are some of the top seventeen best lighting equipment for YouTubers.

List of the Top 5 Best On-Camera LED Lights

What is an On-Camera LED Light?

On-Camera LED lights are LED lights that can be mounted directly onto your camera’s hot/cold shoe (the little bracket on the top of a lot of DSLR cameras). On-camera LED lights are great for on-the-go YouTubers and YouTubers short on recording space because these lights are small and portable.

1. Julius Studio 160 LED Light with 4 Color Filters

The Julius Studio 160 LED light not only can be mounted on any digital camera that has a hot/cold shoe but it can also be mounted on light stands so you can keep the same light setting even if you are moving the camera around. This lighting equipment also comes with four color filters so that you can control the color temperature of your light.

2. Viltrox L116B highest RA CRI95 LED Light Panel

The VILTROX L116B LED light panel is a powerful piece of on-camera lighting equipment. As you can see from the back view of this light panel, you can see how much battery you have left as well as digitally set the color temperature of your light. It also features PWM light adjustment technology that reduces power consumption. As this equipment comes with an AC adapter, you can choose to use this outdoors or indoors.

3. Chromo Inc CI55000230 Macro Ring 48 LED Power Light

If you’re looking for an on-camera ring light, Chromo Inc’s macro ring light is a great option. This ring light mounts onto the lens of your SLR camera and its power source (two AA batteries) attaches to your camera’s hot/cold shoe. Get that nice-looking ring light reflection in your eyes as you film with this portable ring light!

4. Neewer CN-216 216PCS LED Dimmable Ultra High Power Panel

The Neewer 216 PCS LED dimmable light panel is powerful lighting equipment at a cheap price. You can adjust the color temperature of this light from 3200K up 5400K. This piece of equipment is only battery-powered, but you do have the option to either use six AA batteries or specific Sony NP series batteries, or Panasonic CGR-D16S rechargeable batteries.

5. Neewer 160 LED CN-160 Dimmable Ultra High Power Panel

This light is Neewer’s cheaper version of the CN-216. Instead of having 216 LED light bulbs, this light has 160 LED light bulbs. Other than the number of light bulbs, the two light panels are pretty much the same.

List of the Top 5 Best LED Ring Lights

LED ring lights are called ring lights because of their ring-like shape. The opening in the ring allows you to position your camera right in the center of this lighting equipment. These lights are great if you don’t have a lot of space.

1. Diva Ring Light Super Nova

The Diva ring light is a great ring light for divas, make-up artists, and anyone else wanting to look good right in front of the camera! This LED ring light has a dimming knob so that you can adjust the brightness of your light. It also comes with a cloth for you to diffuse your light (so that your light will be softer) and a gooseneck and z-bracket attachment if you want to use your camera and ring light with just one tripod.

2. Prismatic Halo Ring Light

The Prismatic Halo ring light is another great ring light option. It comes with a canvas travel bag, making it easier to store away or take around with you. The 110-120 VAC, 5400K light bulb produces light that can be dimmed as well. The Prismatic Halo Ring kit doesn’t include a light stand.

3. Neewer Dimmable 18” Ring Light

The 18-inch light ring uses fluorescent light. In addition, this kit includes a 59-inch light stand as well as white and orange filters and a hot shoe adapter that extends the capabilities of this affordable LED ring light kit.

4. FalconEyes DVR-300

With 300 pcs LED and 150 yellow color and 150 white-color lights, FalconEyes DVR-300 is one of the best ring lights currently available on the market. It also features two control dials that enable you to adjust the color of the light the device produces and a white diffuser that makes the light softer.

5. Neewer 14″ Ring Light

The 10-inch inner rim diameter may seem small when compared with larger ring lights that offer more room to operate. The Neewer Camera Ring Light is undimmable and has 50W power. The ring light uses an AC adapter, which makes it difficult to use when filming outside of a studio.

List of the Top 2 Best Softbox Video Lights

A softbox is commonly used by photographers and videographers to simulate natural light. This effect is achieved with the aid of a diffusion panel that is placed around the light source that produces continuous light. Softboxes are often less expensive than other professional lighting equipment which makes them a great option if you are working on a budget.

1. StudioFX 2400 Watt Softbox

This lighting system contains two 16x24-inch softboxes and an overhead hair light boom softbox. The stands for all three softboxes are included in the kit. Each light head is capable of holding up to four bulbs.

2. Fancierstudio 2400 Watt Professional Lighting Kit

This is a standard light setup you want to use when recording interviews, product reviews, or vlogs. It contains two 16x24-inch and one 16x16-inch softbox light that all have their own stands. Each lighthead can hold four 5500K fluorescent or daylight bulbs that are perfectly suited for work in studio conditions.

List of the Top 5 Best Umbrella Video Lights

Unlike ring lights or softboxes that provide directional light, the umbrella video lights basically bounce the light off a reflecting surface onto a subject and enable you to get a more balanced light in your videos. They are often combined with other lighting equipment to create natural scenes without hard shadows.

1. LimoStudio 700W Photography Softbox Light Lighting Kit

In addition to three lamps (two white umbrellas with 86-inch light stands and one 28-inch light stand), this kit also comes with three 45W CFL bulbs. The lamps can be tilted upward or downward, so you can find the best light position for your shot. The 9-foot cords can be used with standard 110/120V USA sockets.

2. Neewer 8.5ft x 10ft Background With 600W Umbrella Kit

Besides featuring two umbrellas and two softboxes, this kit also includes a 6x9 feet background that is perfectly suited for video production in a home-based studio. This umbrella kit uses 45W bulbs that generate natural light and have an approximate color value of 5500K. However, both umbrellas and softboxes can hold just one bulb.

3. Emart 600W Studio Photography Photo/Video Portrait Kit

Chances are that you won’t need much more than what this photo/video kit has to offer. Emart’s 600W kit includes two white and two black/silver 33-inch umbrellas as well as two 83-inch light stands and a smaller 33-inch light stand. The heavy-duty carry case can store the entire kit.

4. LINCO 600W Photography/Video Continuous Lighting Kit

The Linco 600W continuous lighting kit contains two white translucent umbrellas that generate soft light, which is quite useful if you want to get even skin tones in your videos. The kit has three lamps that use 5500K 40W bulbs and light stands you can easily carry to any filming location.

5. Emart 1575W Umbrella Lighting Kit With Translucent White & Black/Silver & Black/Gold

The greatest advantage of this Emart 1575 W Lightning kit is the three pairs of 33-inch diameter translucent/white, black/silver, and black/gold umbrellas. The 105W daylight bulbs provide enough light to work even under the most difficult light conditions, while the lightweight stands enable you to use this kit outside of your studio.

Besides the best lighting equipment, we have also summarized some tips and tricks for lighting , you should check it as well. If you find the video lighting isn’t good after recording the video, you can still improve it by adjusting brightness in post-production. Wondershare Filmora video editor features the Auto enhance feature, which can adjust the video color and brightness with one click. You can download the free trial to try it out.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Skyrocketing YouTube Popularity Through SEO Know-How

YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: