"The Editor's Edge Exploring the Best of YouTube Video Tools"
The Editor’s Edge: Exploring the Best of YouTube Video Tools
YouTube Video Editor Guide and Review
##### Richard Bennett
Mar 27, 2024• Proven solutions
YouTube has had a video editor for a long time, but over time it has changed for the better. 2010 was when the first major overhaul happened, and since then more and more features have been added. There is still the question if the YouTube Video Editor is good, and if it replaces desktop editors. Hopefully, our YouTube Video Editor Review helps you figure out if you want to use the editor.
Want to make your YouTube video more attractive and beautiful? here I recommend an easy-to-use video editing software - Wondershare Filmora which not only allows you cut, crop, rotate, and split your videos in minutes, but also simplify the advanced video editing like green screen effect and PIP. You can also find over 300 video effects like Fashion, Beauty, Gaming, Education, etc.
YouTube Video Editor Review
Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.
In the early days of the YouTube Video Editor , all you could do was trim video clips, arrange the clips on a timeline, add in basic transitions, and add music. Now the YouTube video editor is able to add video effects to the video and create multiple projects at the same time. While the editor can do more, it has stayed a simple tool.
This simplicity makes it very easy and quick to use. Unlike desktop editors, the YouTube Editor processes much faster. Since the tool is designed to be easy to use, you can learn to use the YouTube Editor in very little time. However, due to its simplicity, it does not offer all the same features. Some of the features that are missing means that it is not suited for every project.
The Basic Features
1.The editor
The YouTube Video Editor does come with some standard video editing functions like video splicing, Audioswap, and cropping videos. The video editor needs to have the videos already uploaded to YouTube. Along with using your own videos, you have the option to use videos that are part of the Creative Commons library. There transitions, and other features that other standard video editors have. Audioswap is easy to use, and there is access to the Creative Commons library in the editor.
2. The Enhancements
Related: Want to know how to use the Enhancements feature in YouTube? Check this tutorial to know more: How to use YouTube Enhancements.
Pros and Cons of the YouTube Video Editor
The Pros of the YouTube Editor are that is it is free and has a huge library of free video clips and music. It is also super easy to learn. If you have a Google+ account, you can photos to your video straight from your cloud storage. You also have access to all the videos that you have uploaded to YouTube. All the features are easy to use, and many can be dragged and dropped making editing easy. Google is still improving the YouTube Video Editor to have more features and run smoother.
Related: Want to know YouTube alternatives? Check this article to know more: YouTube Video Editor Alternatives
The major con for YouTube Video Editor is that it only has the basic video editing features at the moment. Another major con is that the video editor is fully online. This means that a refresh is needed to see the changes that you have made. After the refresh of the video, the video jumps back to the beginning of the video making it frustrating to edit the end of a video. There is also no real way of shortening music in the editor at the moment. Unlike many desk top video editors, you cannot overlap music or video clips. This means that some of the transitions are choppy.
The Bottom Line
Since Google is still working on the YouTube Video Editor, hopefully, most of kinks will be worked out soon. While the YouTube Video Editor is getting better, it is still have the most basic features. The easy to use nature of the editor may mean that it stays more of a simple to use video tool. This does make it easy to edit, and it’s good for most projects. Millions of people use this editor because it is so easy to use. However, more advanced projects are still going to need a desktop video editor. We are hoping to see more advanced features in the future.
Many YouTubers and everyday people like the YouTube Video Editor, for its ease of use and the quick video editing that it provides. However, if it is right for you, depends greatly on what you are trying to do. If you plan on doing any editing past cropping videos, adding type and transitions, and switching music, you are better off using a desktop video editor. Hopefully, this YouTube Video Editor Review helps you figure out if YouTube’s editor is the right one of your projects.
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
YouTube has had a video editor for a long time, but over time it has changed for the better. 2010 was when the first major overhaul happened, and since then more and more features have been added. There is still the question if the YouTube Video Editor is good, and if it replaces desktop editors. Hopefully, our YouTube Video Editor Review helps you figure out if you want to use the editor.
Want to make your YouTube video more attractive and beautiful? here I recommend an easy-to-use video editing software - Wondershare Filmora which not only allows you cut, crop, rotate, and split your videos in minutes, but also simplify the advanced video editing like green screen effect and PIP. You can also find over 300 video effects like Fashion, Beauty, Gaming, Education, etc.
Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.
In the early days of the YouTube Video Editor , all you could do was trim video clips, arrange the clips on a timeline, add in basic transitions, and add music. Now the YouTube video editor is able to add video effects to the video and create multiple projects at the same time. While the editor can do more, it has stayed a simple tool.
This simplicity makes it very easy and quick to use. Unlike desktop editors, the YouTube Editor processes much faster. Since the tool is designed to be easy to use, you can learn to use the YouTube Editor in very little time. However, due to its simplicity, it does not offer all the same features. Some of the features that are missing means that it is not suited for every project.
The Basic Features
1.The editor
The YouTube Video Editor does come with some standard video editing functions like video splicing, Audioswap, and cropping videos. The video editor needs to have the videos already uploaded to YouTube. Along with using your own videos, you have the option to use videos that are part of the Creative Commons library. There transitions, and other features that other standard video editors have. Audioswap is easy to use, and there is access to the Creative Commons library in the editor.
2. The Enhancements
Related: Want to know how to use the Enhancements feature in YouTube? Check this tutorial to know more: How to use YouTube Enhancements.
Pros and Cons of the YouTube Video Editor
The Pros of the YouTube Editor are that is it is free and has a huge library of free video clips and music. It is also super easy to learn. If you have a Google+ account, you can photos to your video straight from your cloud storage. You also have access to all the videos that you have uploaded to YouTube. All the features are easy to use, and many can be dragged and dropped making editing easy. Google is still improving the YouTube Video Editor to have more features and run smoother.
Related: Want to know YouTube alternatives? Check this article to know more: YouTube Video Editor Alternatives
The major con for YouTube Video Editor is that it only has the basic video editing features at the moment. Another major con is that the video editor is fully online. This means that a refresh is needed to see the changes that you have made. After the refresh of the video, the video jumps back to the beginning of the video making it frustrating to edit the end of a video. There is also no real way of shortening music in the editor at the moment. Unlike many desk top video editors, you cannot overlap music or video clips. This means that some of the transitions are choppy.
The Bottom Line
Since Google is still working on the YouTube Video Editor, hopefully, most of kinks will be worked out soon. While the YouTube Video Editor is getting better, it is still have the most basic features. The easy to use nature of the editor may mean that it stays more of a simple to use video tool. This does make it easy to edit, and it’s good for most projects. Millions of people use this editor because it is so easy to use. However, more advanced projects are still going to need a desktop video editor. We are hoping to see more advanced features in the future.
Many YouTubers and everyday people like the YouTube Video Editor, for its ease of use and the quick video editing that it provides. However, if it is right for you, depends greatly on what you are trying to do. If you plan on doing any editing past cropping videos, adding type and transitions, and switching music, you are better off using a desktop video editor. Hopefully, this YouTube Video Editor Review helps you figure out if YouTube’s editor is the right one of your projects.
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
YouTube has had a video editor for a long time, but over time it has changed for the better. 2010 was when the first major overhaul happened, and since then more and more features have been added. There is still the question if the YouTube Video Editor is good, and if it replaces desktop editors. Hopefully, our YouTube Video Editor Review helps you figure out if you want to use the editor.
Want to make your YouTube video more attractive and beautiful? here I recommend an easy-to-use video editing software - Wondershare Filmora which not only allows you cut, crop, rotate, and split your videos in minutes, but also simplify the advanced video editing like green screen effect and PIP. You can also find over 300 video effects like Fashion, Beauty, Gaming, Education, etc.
YouTube Video Editor Review
Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.
In the early days of the YouTube Video Editor , all you could do was trim video clips, arrange the clips on a timeline, add in basic transitions, and add music. Now the YouTube video editor is able to add video effects to the video and create multiple projects at the same time. While the editor can do more, it has stayed a simple tool.
This simplicity makes it very easy and quick to use. Unlike desktop editors, the YouTube Editor processes much faster. Since the tool is designed to be easy to use, you can learn to use the YouTube Editor in very little time. However, due to its simplicity, it does not offer all the same features. Some of the features that are missing means that it is not suited for every project.
The Basic Features
1.The editor
2. The Enhancements
The Enhancements that are included in the YouTube Video Editor are not the best tools, but they are still pretty good overall. Enhancements can be found by clicking on a video picture after it has been added to the project. Enhancements are broken into four categories: Quick Fixes, Filters, Text, and Audio. Quick fixes are basic adjustments for small issues like the contrast and saturation of the video. YouTube added an auto-fix button and stabilize video button to make it quick to fix these issues. The filters, text, and audio, are about the same that you would find with any other video editing software.
Related: Want to know how to use the Enhancements feature in YouTube? Check this tutorial to know more: How to use YouTube Enhancements.
Pros and Cons of the YouTube Video Editor
The Pros of the YouTube Editor are that is it is free and has a huge library of free video clips and music. It is also super easy to learn. If you have a Google+ account, you can photos to your video straight from your cloud storage. You also have access to all the videos that you have uploaded to YouTube. All the features are easy to use, and many can be dragged and dropped making editing easy. Google is still improving the YouTube Video Editor to have more features and run smoother.
Related: Want to know YouTube alternatives? Check this article to know more: YouTube Video Editor Alternatives
The major con for YouTube Video Editor is that it only has the basic video editing features at the moment. Another major con is that the video editor is fully online. This means that a refresh is needed to see the changes that you have made. After the refresh of the video, the video jumps back to the beginning of the video making it frustrating to edit the end of a video. There is also no real way of shortening music in the editor at the moment. Unlike many desk top video editors, you cannot overlap music or video clips. This means that some of the transitions are choppy.
The Bottom Line
Since Google is still working on the YouTube Video Editor, hopefully, most of kinks will be worked out soon. While the YouTube Video Editor is getting better, it is still have the most basic features. The easy to use nature of the editor may mean that it stays more of a simple to use video tool. This does make it easy to edit, and it’s good for most projects. Millions of people use this editor because it is so easy to use. However, more advanced projects are still going to need a desktop video editor. We are hoping to see more advanced features in the future.
Many YouTubers and everyday people like the YouTube Video Editor, for its ease of use and the quick video editing that it provides. However, if it is right for you, depends greatly on what you are trying to do. If you plan on doing any editing past cropping videos, adding type and transitions, and switching music, you are better off using a desktop video editor. Hopefully, this YouTube Video Editor Review helps you figure out if YouTube’s editor is the right one of your projects.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
YouTube has had a video editor for a long time, but over time it has changed for the better. 2010 was when the first major overhaul happened, and since then more and more features have been added. There is still the question if the YouTube Video Editor is good, and if it replaces desktop editors. Hopefully, our YouTube Video Editor Review helps you figure out if you want to use the editor.
Want to make your YouTube video more attractive and beautiful? here I recommend an easy-to-use video editing software - Wondershare Filmora which not only allows you cut, crop, rotate, and split your videos in minutes, but also simplify the advanced video editing like green screen effect and PIP. You can also find over 300 video effects like Fashion, Beauty, Gaming, Education, etc.
Note: From 20th September 2017 users will no longer be able to use the complimentary editing suite. Check the best YouTube video editor alternatives from this complete guide.
In the early days of the YouTube Video Editor , all you could do was trim video clips, arrange the clips on a timeline, add in basic transitions, and add music. Now the YouTube video editor is able to add video effects to the video and create multiple projects at the same time. While the editor can do more, it has stayed a simple tool.
This simplicity makes it very easy and quick to use. Unlike desktop editors, the YouTube Editor processes much faster. Since the tool is designed to be easy to use, you can learn to use the YouTube Editor in very little time. However, due to its simplicity, it does not offer all the same features. Some of the features that are missing means that it is not suited for every project.
The Basic Features
1.The editor
The YouTube Video Editor does come with some standard video editing functions like video splicing, Audioswap, and cropping videos. The video editor needs to have the videos already uploaded to YouTube. Along with using your own videos, you have the option to use videos that are part of the Creative Commons library. There transitions, and other features that other standard video editors have. Audioswap is easy to use, and there is access to the Creative Commons library in the editor.
2. The Enhancements
The Enhancements that are included in the YouTube Video Editor are not the best tools, but they are still pretty good overall. Enhancements can be found by clicking on a video picture after it has been added to the project. Enhancements are broken into four categories: Quick Fixes, Filters, Text, and Audio. Quick fixes are basic adjustments for small issues like the contrast and saturation of the video. YouTube added an auto-fix button and stabilize video button to make it quick to fix these issues. The filters, text, and audio, are about the same that you would find with any other video editing software.
Related: Want to know how to use the Enhancements feature in YouTube? Check this tutorial to know more: How to use YouTube Enhancements.
Pros and Cons of the YouTube Video Editor
The Pros of the YouTube Editor are that is it is free and has a huge library of free video clips and music. It is also super easy to learn. If you have a Google+ account, you can photos to your video straight from your cloud storage. You also have access to all the videos that you have uploaded to YouTube. All the features are easy to use, and many can be dragged and dropped making editing easy. Google is still improving the YouTube Video Editor to have more features and run smoother.
Related: Want to know YouTube alternatives? Check this article to know more: YouTube Video Editor Alternatives
The major con for YouTube Video Editor is that it only has the basic video editing features at the moment. Another major con is that the video editor is fully online. This means that a refresh is needed to see the changes that you have made. After the refresh of the video, the video jumps back to the beginning of the video making it frustrating to edit the end of a video. There is also no real way of shortening music in the editor at the moment. Unlike many desk top video editors, you cannot overlap music or video clips. This means that some of the transitions are choppy.
The Bottom Line
Since Google is still working on the YouTube Video Editor, hopefully, most of kinks will be worked out soon. While the YouTube Video Editor is getting better, it is still have the most basic features. The easy to use nature of the editor may mean that it stays more of a simple to use video tool. This does make it easy to edit, and it’s good for most projects. Millions of people use this editor because it is so easy to use. However, more advanced projects are still going to need a desktop video editor. We are hoping to see more advanced features in the future.
Many YouTubers and everyday people like the YouTube Video Editor, for its ease of use and the quick video editing that it provides. However, if it is right for you, depends greatly on what you are trying to do. If you plan on doing any editing past cropping videos, adding type and transitions, and switching music, you are better off using a desktop video editor. Hopefully, this YouTube Video Editor Review helps you figure out if YouTube’s editor is the right one of your projects.
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Jake Paul’s YouTube Success Story - All You Need to Know
Richard Bennett
Oct 26, 2023• Proven solutions
There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.
How Old Is Jake Paul?
Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.
Logan Paul and Jake Paul
He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.
Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.
For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.
But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).
Image resource: BBC NEWS
Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.
Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.
Jake Paul and Disney
Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.
In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.
More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.
Image resource:venturebeat.com
On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.
As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.
Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.
Quick Follower Growth Through First-Mover Advantage
When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.
Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.
Commitment To Consistent Delivery of Audience-Centered Content
Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.
Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.
Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.
Logan Paul and Jake Paul
He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.
Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.
For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.
But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).
Image resource: BBC NEWS
Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.
Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.
Jake Paul and Disney
Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.
Team 10
In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.
More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.
On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.
As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.
Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.
What About Social Media Success Can We Learn From Jake Paul?
Quick Follower Growth Through First-Mover Advantage
When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.
Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.
Commitment To Consistent Delivery of Audience-Centered Content
Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.
Get the ultimate guide to growing your YouTube subscribers
Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.
How Old Is Jake Paul?
Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.
He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.
Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.
For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.
But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).
Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.
Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.
Jake Paul and Disney
Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.
Image resource:tubefilter.comIn 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.
More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.
Image resource:venturebeat.com
On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.
As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.
Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.
What About Social Media Success Can We Learn From Jake Paul?
Quick Follower Growth Through First-Mover Advantage
When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.
Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.
Commitment To Consistent Delivery of Audience-Centered Content
Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.
Get the ultimate guide to growing your YouTube subscribers
Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.
Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.
Logan Paul and Jake Paul
He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.
Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.
For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.
But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).
Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.
Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.
Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.
Image resource:tubefilter.com
In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.
More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.
Image resource:venturebeat.com
On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.
As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.
Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.
What About Social Media Success Can We Learn From Jake Paul?
Quick Follower Growth Through First-Mover Advantage
When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.
Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.
Commitment To Consistent Delivery of Audience-Centered Content
Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.
Get the ultimate guide to growing your YouTube subscribers
Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
- Title: The Editor's Edge Exploring the Best of YouTube Video Tools
- Author: Kevin
- Created at : 2024-09-06 12:40:45
- Updated at : 2024-09-07 12:40:45
- Link: https://youtube-videos.techidaily.com/the-editors-edge-exploring-the-best-of-youtube-video-tools/
- License: This work is licensed under CC BY-NC-SA 4.0.