Taking Control: YouTube Visibility Personalization

How to Change the Privacy Setting on Your YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

Privacy settings on YouTube allow you to control who can see your videos. There are three settings — Public, unlisted, and private. This article will give you a brief introduction of what those three settings mean, and how to use them.

• Part1: Public VS Unlisted VS Private
• Part2: How to Change Privacy Settings
• Part2: Sharing Private Videos

---

Want to make your YouTube videos more beautiful within minutes? Here we recommend an easy-to-use video editing software for beginner for your reference - Wondershare Filmora .

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: Public VS Unlisted VS Private

Let’s figure out some terms before runing into the how-to part.

Public Videos

These are videos that everyone can view. This is the majority of YouTube videos, and just about every one you’ve ever watched will have been public. You’ll want this if you want lots of people to watch your video.

Unlisted

Unlisted videos are ones that anybody can view so long as they have the link. The video won’t show up on search results or in “related” or “suggested” videos.

This is a great setting for sharing a video amongst small groups. You might have a rough edit you want to show a few people, or you might have a show reel that you only want certain people to see.

Private

Completely private videos cannot be watched by anyone who doesn’t have permission. You grant people permission by allowing their Google accounts to access the video. Nobody else can see the video, regardless of whether they have the link.

It won’t show up on searches, as related or suggested videos, or even when imbedded in other sites. This is the best setting for a video you need to share with only very specific people, if anyone. Below is a comparison table to know more about privacy settings .

Part 2: How to Change Privacy Settings

There are two ways to change the privacy settings: firstly, when you upload the video, and secondly through Creator Studio.

Method 1:

When you upload a video to YouTube you’ll see on the right hand side an option that says “privacy”. This is defaulted to “public”, but you can use the drop-down menu on the button to change the setting. This will apply your privacy setting the second the video finishes uploading and processing.

Method 2:

To change the privacy setting later, go to Creator Studio, then Video Manager. On the right-hand side you’ll see one of three icons: a world, a chain, and a lock. The world means “public”, the chain means “unlisted”, and the lock is for “private”.

To change the privacy, click the icon. You’ll be taken to the video’s info and settings page. Down below where you see the thumbnails you’ll see the selected privacy setting. Click this to open a drop down menu, and select your desired privacy level.

Part 3: Sharing Private Videos

If a video is set to “private’, you’ll have the option to share it with specific people. Below where it says “private” on the info and settings page you’ll see a button labeled “share”. Click this and type in the email addresses of the people you want to be able to watch the video. You’ll also have the option of notifying the people via email that you’ve shared the video with them.

Conclusion

And that’s all there is to it! Changing the privacy setting on YouTube videos is a simple, helpful tool to allow you to control the audience of you work. Enjoy!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Privacy settings on YouTube allow you to control who can see your videos. There are three settings — Public, unlisted, and private. This article will give you a brief introduction of what those three settings mean, and how to use them.

• Part1: Public VS Unlisted VS Private
• Part2: How to Change Privacy Settings
• Part2: Sharing Private Videos

---

Want to make your YouTube videos more beautiful within minutes? Here we recommend an easy-to-use video editing software for beginner for your reference - Wondershare Filmora .

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: Public VS Unlisted VS Private

Let’s figure out some terms before runing into the how-to part.

Public Videos

These are videos that everyone can view. This is the majority of YouTube videos, and just about every one you’ve ever watched will have been public. You’ll want this if you want lots of people to watch your video.

Unlisted

Unlisted videos are ones that anybody can view so long as they have the link. The video won’t show up on search results or in “related” or “suggested” videos.

This is a great setting for sharing a video amongst small groups. You might have a rough edit you want to show a few people, or you might have a show reel that you only want certain people to see.

Private

Completely private videos cannot be watched by anyone who doesn’t have permission. You grant people permission by allowing their Google accounts to access the video. Nobody else can see the video, regardless of whether they have the link.

It won’t show up on searches, as related or suggested videos, or even when imbedded in other sites. This is the best setting for a video you need to share with only very specific people, if anyone. Below is a comparison table to know more about privacy settings .

Part 2: How to Change Privacy Settings

There are two ways to change the privacy settings: firstly, when you upload the video, and secondly through Creator Studio.

Method 1:

When you upload a video to YouTube you’ll see on the right hand side an option that says “privacy”. This is defaulted to “public”, but you can use the drop-down menu on the button to change the setting. This will apply your privacy setting the second the video finishes uploading and processing.

Method 2:

To change the privacy setting later, go to Creator Studio, then Video Manager. On the right-hand side you’ll see one of three icons: a world, a chain, and a lock. The world means “public”, the chain means “unlisted”, and the lock is for “private”.

To change the privacy, click the icon. You’ll be taken to the video’s info and settings page. Down below where you see the thumbnails you’ll see the selected privacy setting. Click this to open a drop down menu, and select your desired privacy level.

Part 3: Sharing Private Videos

If a video is set to “private’, you’ll have the option to share it with specific people. Below where it says “private” on the info and settings page you’ll see a button labeled “share”. Click this and type in the email addresses of the people you want to be able to watch the video. You’ll also have the option of notifying the people via email that you’ve shared the video with them.

Conclusion

And that’s all there is to it! Changing the privacy setting on YouTube videos is a simple, helpful tool to allow you to control the audience of you work. Enjoy!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Privacy settings on YouTube allow you to control who can see your videos. There are three settings — Public, unlisted, and private. This article will give you a brief introduction of what those three settings mean, and how to use them.

• Part1: Public VS Unlisted VS Private
• Part2: How to Change Privacy Settings
• Part2: Sharing Private Videos

---

Want to make your YouTube videos more beautiful within minutes? Here we recommend an easy-to-use video editing software for beginner for your reference - Wondershare Filmora .

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: Public VS Unlisted VS Private

Let’s figure out some terms before runing into the how-to part.

Public Videos

These are videos that everyone can view. This is the majority of YouTube videos, and just about every one you’ve ever watched will have been public. You’ll want this if you want lots of people to watch your video.

Unlisted

Unlisted videos are ones that anybody can view so long as they have the link. The video won’t show up on search results or in “related” or “suggested” videos.

This is a great setting for sharing a video amongst small groups. You might have a rough edit you want to show a few people, or you might have a show reel that you only want certain people to see.

Private

Completely private videos cannot be watched by anyone who doesn’t have permission. You grant people permission by allowing their Google accounts to access the video. Nobody else can see the video, regardless of whether they have the link.

It won’t show up on searches, as related or suggested videos, or even when imbedded in other sites. This is the best setting for a video you need to share with only very specific people, if anyone. Below is a comparison table to know more about privacy settings .

Part 2: How to Change Privacy Settings

There are two ways to change the privacy settings: firstly, when you upload the video, and secondly through Creator Studio.

Method 1:

When you upload a video to YouTube you’ll see on the right hand side an option that says “privacy”. This is defaulted to “public”, but you can use the drop-down menu on the button to change the setting. This will apply your privacy setting the second the video finishes uploading and processing.

Method 2:

To change the privacy setting later, go to Creator Studio, then Video Manager. On the right-hand side you’ll see one of three icons: a world, a chain, and a lock. The world means “public”, the chain means “unlisted”, and the lock is for “private”.

To change the privacy, click the icon. You’ll be taken to the video’s info and settings page. Down below where you see the thumbnails you’ll see the selected privacy setting. Click this to open a drop down menu, and select your desired privacy level.

Part 3: Sharing Private Videos

If a video is set to “private’, you’ll have the option to share it with specific people. Below where it says “private” on the info and settings page you’ll see a button labeled “share”. Click this and type in the email addresses of the people you want to be able to watch the video. You’ll also have the option of notifying the people via email that you’ve shared the video with them.

Conclusion

And that’s all there is to it! Changing the privacy setting on YouTube videos is a simple, helpful tool to allow you to control the audience of you work. Enjoy!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Privacy settings on YouTube allow you to control who can see your videos. There are three settings — Public, unlisted, and private. This article will give you a brief introduction of what those three settings mean, and how to use them.

• Part1: Public VS Unlisted VS Private
• Part2: How to Change Privacy Settings
• Part2: Sharing Private Videos

---

Want to make your YouTube videos more beautiful within minutes? Here we recommend an easy-to-use video editing software for beginner for your reference - Wondershare Filmora .

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: Public VS Unlisted VS Private

Let’s figure out some terms before runing into the how-to part.

Public Videos

These are videos that everyone can view. This is the majority of YouTube videos, and just about every one you’ve ever watched will have been public. You’ll want this if you want lots of people to watch your video.

Unlisted

Unlisted videos are ones that anybody can view so long as they have the link. The video won’t show up on search results or in “related” or “suggested” videos.

This is a great setting for sharing a video amongst small groups. You might have a rough edit you want to show a few people, or you might have a show reel that you only want certain people to see.

Private

Completely private videos cannot be watched by anyone who doesn’t have permission. You grant people permission by allowing their Google accounts to access the video. Nobody else can see the video, regardless of whether they have the link.

It won’t show up on searches, as related or suggested videos, or even when imbedded in other sites. This is the best setting for a video you need to share with only very specific people, if anyone. Below is a comparison table to know more about privacy settings .

Part 2: How to Change Privacy Settings

There are two ways to change the privacy settings: firstly, when you upload the video, and secondly through Creator Studio.

Method 1:

When you upload a video to YouTube you’ll see on the right hand side an option that says “privacy”. This is defaulted to “public”, but you can use the drop-down menu on the button to change the setting. This will apply your privacy setting the second the video finishes uploading and processing.

Method 2:

To change the privacy setting later, go to Creator Studio, then Video Manager. On the right-hand side you’ll see one of three icons: a world, a chain, and a lock. The world means “public”, the chain means “unlisted”, and the lock is for “private”.

To change the privacy, click the icon. You’ll be taken to the video’s info and settings page. Down below where you see the thumbnails you’ll see the selected privacy setting. Click this to open a drop down menu, and select your desired privacy level.

Part 3: Sharing Private Videos

If a video is set to “private’, you’ll have the option to share it with specific people. Below where it says “private” on the info and settings page you’ll see a button labeled “share”. Click this and type in the email addresses of the people you want to be able to watch the video. You’ll also have the option of notifying the people via email that you’ve shared the video with them.

Conclusion

And that’s all there is to it! Changing the privacy setting on YouTube videos is a simple, helpful tool to allow you to control the audience of you work. Enjoy!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

How Much Cash Can You Score for Watching A Million Videos?

How much does YouTube pay for 1 million views? As a YouTuber, you become a business, and it helps to know the YouTube views to money earned.

If you are trying to earn a living on YouTube, one of the most excellent marks of a successful creator is often earning 1 million views on the platform (click here for tips on how to do that ). It usually serves as a benchmark for a time at which a channel is relatively sustainable. However, rather than meaning a YouTuber has made it big financially, reaching 1 million views is more likely to say they can expect to start making real money.

When you hit 1 million views on any video on YouTube, you’ll have a nice paycheck. You’ll likely have to hit 1 million views on at least a few other videos before you could consider quitting your full-time job and doing YouTube as your primary source of income. This article will explore what 1 million views mean for your YouTube channel. We will look more into how revenue is calculated on YouTube and what you can expect to earn-out of a video with 1 million views.

In this article

01 $2000 for 1 million views

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

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