Taking Charge of Your Visual Brand Identity

Taking Charge of Your Visual Brand Identity

Kevin Lv12

Taking Charge of Your Visual Brand Identity

How to Find Your Niche and Style - a Starter’s Guide

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.


Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

Download Win Version Download Mac Version


Quick Jump Menu:

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

  • What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

  • Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

  • What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

  • Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

  1. Will a company be likely to sponsor you to use their products?
  2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

  • Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.


Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

Download Win Version Download Mac Version


Quick Jump Menu:

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

  • What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

  • Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

  • What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

  • Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

  1. Will a company be likely to sponsor you to use their products?
  2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

  • Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.


Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

Download Win Version Download Mac Version


Quick Jump Menu:

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

  • What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

  • Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

  • What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

  • Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

  1. Will a company be likely to sponsor you to use their products?
  2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

  • Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.


Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

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Quick Jump Menu:

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

  • What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

  • Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

  • What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

  • Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

  1. Will a company be likely to sponsor you to use their products?
  2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

  • Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Techniques for Embedding YouTube in Slides on Google Slate

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Google Slide presentation is a powerful tool for creators to keep their audience engaged. This online platform lets you create and demonstrate your ideas. It will capture your viewers’ attention from the very beginning. It also doesn’t matter whatever learning style you engage. Adding YouTube videos to Google Slide will appeal to all levels of individuals.

More so, it is the best way to provide a break for both the audience and the creator. You can break Google Slide presentations with videos to offer some break. Viewers and the presenter get a breather in the process. The presenter can take a short break from speaking while the video plays. Let’s now dive into how to embed a YouTube video in Google Slides.

add youtube video to google slides

In this article

01 Why should we add a video to Google Slides?

02 How to add a YouTube video to Google Slide

03 How to choose the right video for your Slides?

Why should we add a video to Google Slides?

There is a great impact of adding video to Google Slides.

For attention

Videos will automatically awaken you, especially if your thoughts have started to sway during a presentation. A video has a direct way of showing creativity. The audience automatically connects the dots between the video and the presentation lines alike.

To stimulate discussion

A picture is worth a thousand words. There is a way that an added video will help the audience connect to the day’s topic. It will bring up several ideas and stir up discussion with the presenter.

Easy following

With videos embedded in Google Slide, viewers will find it easy to understand and digest. Videos automatically eliminate boredom and make any topic interesting.

How to add a YouTube video to Google Slide

Use these two methods to add a YouTube video to Google Slides. Via the Search and Direct link.

Method 1. Embed YouTube video to Google Slide by search and selection

Google has owned YouTube since the year 2006. You can, therefore, integrate Google’s products with YouTube easily.

Step 1. First, go to the slide where you want to embed your video.

Step 2. Then choose the “Insert” option from the menu bar and hit the “Video” option.

how to add youtube video to google slides

Step 3. It would be best if you now viewed the “YouTube” search bar to type in the video you want to embed. You can use keywords to search for the video in question and view instant search results.

Step 4. Then select the video you want to embed, and you’ll see it appear on the “Slide.”

how to add youtube video to google slides by search and selection

Step 5. Format your video. Remember that the entire video will be embedded. You don’t necessarily need the whole video. It is time to select just a brief but relevant clip from the video to use. Then position your video to the right point using the axes from the exact starting point to the finished part you want the video to appear in.

You can engage this method if you want to include the entire video.

Step 1. Get the URL of the specific YouTube video that you want to use.

how to add youtube video to google slides by direct link

Step 2. Then go to your browser’s “Address bar” to copy the YouTube link.

Step 3. Next, open the “Presentation” slide to put your video to.

Step 4. Choose the “Insert” tab from the menu bar.

Step 5. Then hit on the “Video” option from the drop-down menu that appears.

Step 6. A new window will open automatically. Choose the “By URL” tab.

Step 7. Then paste the YouTube video URL in the “Paste YouTube URL Here” bar section.

add youtube video to google slides by direct link

Step 8. Wait for the video file to load and press the “Select” option. The video will immediately appear in the presentation slide. Just drag and drop the video in your preferred position.

Note: You can do a few edits inside the application. Set the timer when your video should start and when to stop. You can also adjust the video player size.

How to choose the right video for your Slides?

Not all videos will make an impact on your Google Slide. You need to use the best shot that adds value to your presentation. These guidelines will help you to settle on the best video.

Be Professional – choose the best video for your presentation. Remember that the video is part of the presentation and carries more weight. Settling for quality video will bring out the professionalism in you.

Relevant – how do you know that what you are showing your audience corresponds to the presentation piece? Ensure that the video you add has something to do with the Google Slide presentation topic. The two should naturally flow to make it easy to understand the whole concept.

Precise – your presentation is not about the video. The ideal length should not exceed 60 seconds. The longer the video, the greater the chance for your audience to lose track along the way.

Know every footage you are working with – this will help you pick the best shots for your presentation. So, learn every aspect of the video before settling down to use it.

Add new content – even though one content may suit several presentations, don’t rely on the same piece each time. Your audience will want to feel something fresh each time you are presenting. So, compose different videos for different scenarios to make that big impact.

Create an eye-catching video for your Slides with Filmora

The video quality matters when it comes to creating your Slides. The best video creator – Filmora – works in simple steps to give you an eye-catching video. It will create videos for all scenarios like marketing, tutorial, gaming, etc.

Key features of Filmora

  • It offers you advanced video effects like filters, motion elements, etc
  • You can multiply your fun with multiple screens with the Split Screen feature
  • Easily change backgrounds using the Green Screen feature
  • The speed control lets you fast forward or slow down a special moment
  • Import your video clips to social media platforms
  • You can also adjust the audio of your tracks using the Audio Mixer feature

Follow this guide to create a video for your slide with Filmora

Step 1. Launch Filmora
First, begin by downloading and installing Filmora on your computer device. Once installed, launch it and allow it to run. You can either create a new project or open an existing project to work on.

Step 2. Create a new project
Here, click on the “New Project” tab on the app’s welcome screen. The editor should load immediately. Then proceed to register the product. Just hit on the “Register” tab.

Step 3. Import video
Check the upper left corner of your screen to see the “Import” tab. Click on it and choose the “Import Media Files” option. Next, navigate to the location of your computer’s local list to select the clip or video you want to edit. Then, hit the “Import” button to add the video to the timeline for editing.

Step 4. Edit video
Drag and drop the raw footage to Filmora’s timeline to begin editing. Here, you can trim, add other video clips, merge, and add effects as you wish. Likewise, you can add opening titles, subtitles, and end credits to your video. More so, this tool offers different templates to use. Just drag and drop the templates you wish to use to a specific location on the timeline.

Step 5. Preview your file
Last but not least, you can preview your files. Click on the “Play” tab to start previewing your video clips. The main essence of this part is to allow you to make the necessary changes to your clips if there is a need.

Step 6. Export and Share
With Filmora, you can export your file to various social media platforms. But first, go to the “Output window” and select the video file format to use. This software supports several output formats to apply to any platform and device. Just click on the “Format” tab and choose the file format to use. Then also change the resolution and other parameters like frame rate and channel of your video in the “Settings” section. Finally, share your video to your YouTube channel and get ready to add the video to the Google Slide presentation.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● You now know how to put a YouTube video in Google Slides the simple way. You can search for your YouTube videos or directly use the URL link. Whatever the case, remember that it’s the quality of your video that carries more weight. Thanks to the availability of third-party apps that you can use to create and improve the quality of your videos.

● Filmora is at your service to create high-resolution videos that you can export in any format to your YouTube channel. The tool is intuitive, and it won’t matter whether you haven’t tried it before. It is a perfect choice for both professionals and first-time users.

Try It Free Try It Free

Google Slide presentation is a powerful tool for creators to keep their audience engaged. This online platform lets you create and demonstrate your ideas. It will capture your viewers’ attention from the very beginning. It also doesn’t matter whatever learning style you engage. Adding YouTube videos to Google Slide will appeal to all levels of individuals.

More so, it is the best way to provide a break for both the audience and the creator. You can break Google Slide presentations with videos to offer some break. Viewers and the presenter get a breather in the process. The presenter can take a short break from speaking while the video plays. Let’s now dive into how to embed a YouTube video in Google Slides.

add youtube video to google slides

In this article

01 Why should we add a video to Google Slides?

02 How to add a YouTube video to Google Slide

03 How to choose the right video for your Slides?

Why should we add a video to Google Slides?

There is a great impact of adding video to Google Slides.

For attention

Videos will automatically awaken you, especially if your thoughts have started to sway during a presentation. A video has a direct way of showing creativity. The audience automatically connects the dots between the video and the presentation lines alike.

To stimulate discussion

A picture is worth a thousand words. There is a way that an added video will help the audience connect to the day’s topic. It will bring up several ideas and stir up discussion with the presenter.

Easy following

With videos embedded in Google Slide, viewers will find it easy to understand and digest. Videos automatically eliminate boredom and make any topic interesting.

How to add a YouTube video to Google Slide

Use these two methods to add a YouTube video to Google Slides. Via the Search and Direct link.

Method 1. Embed YouTube video to Google Slide by search and selection

Google has owned YouTube since the year 2006. You can, therefore, integrate Google’s products with YouTube easily.

Step 1. First, go to the slide where you want to embed your video.

Step 2. Then choose the “Insert” option from the menu bar and hit the “Video” option.

how to add youtube video to google slides

Step 3. It would be best if you now viewed the “YouTube” search bar to type in the video you want to embed. You can use keywords to search for the video in question and view instant search results.

Step 4. Then select the video you want to embed, and you’ll see it appear on the “Slide.”

how to add youtube video to google slides by search and selection

Step 5. Format your video. Remember that the entire video will be embedded. You don’t necessarily need the whole video. It is time to select just a brief but relevant clip from the video to use. Then position your video to the right point using the axes from the exact starting point to the finished part you want the video to appear in.

You can engage this method if you want to include the entire video.

Step 1. Get the URL of the specific YouTube video that you want to use.

how to add youtube video to google slides by direct link

Step 2. Then go to your browser’s “Address bar” to copy the YouTube link.

Step 3. Next, open the “Presentation” slide to put your video to.

Step 4. Choose the “Insert” tab from the menu bar.

Step 5. Then hit on the “Video” option from the drop-down menu that appears.

Step 6. A new window will open automatically. Choose the “By URL” tab.

Step 7. Then paste the YouTube video URL in the “Paste YouTube URL Here” bar section.

add youtube video to google slides by direct link

Step 8. Wait for the video file to load and press the “Select” option. The video will immediately appear in the presentation slide. Just drag and drop the video in your preferred position.

Note: You can do a few edits inside the application. Set the timer when your video should start and when to stop. You can also adjust the video player size.

How to choose the right video for your Slides?

Not all videos will make an impact on your Google Slide. You need to use the best shot that adds value to your presentation. These guidelines will help you to settle on the best video.

Be Professional – choose the best video for your presentation. Remember that the video is part of the presentation and carries more weight. Settling for quality video will bring out the professionalism in you.

Relevant – how do you know that what you are showing your audience corresponds to the presentation piece? Ensure that the video you add has something to do with the Google Slide presentation topic. The two should naturally flow to make it easy to understand the whole concept.

Precise – your presentation is not about the video. The ideal length should not exceed 60 seconds. The longer the video, the greater the chance for your audience to lose track along the way.

Know every footage you are working with – this will help you pick the best shots for your presentation. So, learn every aspect of the video before settling down to use it.

Add new content – even though one content may suit several presentations, don’t rely on the same piece each time. Your audience will want to feel something fresh each time you are presenting. So, compose different videos for different scenarios to make that big impact.

Create an eye-catching video for your Slides with Filmora

The video quality matters when it comes to creating your Slides. The best video creator – Filmora – works in simple steps to give you an eye-catching video. It will create videos for all scenarios like marketing, tutorial, gaming, etc.

Key features of Filmora

  • It offers you advanced video effects like filters, motion elements, etc
  • You can multiply your fun with multiple screens with the Split Screen feature
  • Easily change backgrounds using the Green Screen feature
  • The speed control lets you fast forward or slow down a special moment
  • Import your video clips to social media platforms
  • You can also adjust the audio of your tracks using the Audio Mixer feature

Follow this guide to create a video for your slide with Filmora

Step 1. Launch Filmora
First, begin by downloading and installing Filmora on your computer device. Once installed, launch it and allow it to run. You can either create a new project or open an existing project to work on.

Step 2. Create a new project
Here, click on the “New Project” tab on the app’s welcome screen. The editor should load immediately. Then proceed to register the product. Just hit on the “Register” tab.

Step 3. Import video
Check the upper left corner of your screen to see the “Import” tab. Click on it and choose the “Import Media Files” option. Next, navigate to the location of your computer’s local list to select the clip or video you want to edit. Then, hit the “Import” button to add the video to the timeline for editing.

Step 4. Edit video
Drag and drop the raw footage to Filmora’s timeline to begin editing. Here, you can trim, add other video clips, merge, and add effects as you wish. Likewise, you can add opening titles, subtitles, and end credits to your video. More so, this tool offers different templates to use. Just drag and drop the templates you wish to use to a specific location on the timeline.

Step 5. Preview your file
Last but not least, you can preview your files. Click on the “Play” tab to start previewing your video clips. The main essence of this part is to allow you to make the necessary changes to your clips if there is a need.

Step 6. Export and Share
With Filmora, you can export your file to various social media platforms. But first, go to the “Output window” and select the video file format to use. This software supports several output formats to apply to any platform and device. Just click on the “Format” tab and choose the file format to use. Then also change the resolution and other parameters like frame rate and channel of your video in the “Settings” section. Finally, share your video to your YouTube channel and get ready to add the video to the Google Slide presentation.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● You now know how to put a YouTube video in Google Slides the simple way. You can search for your YouTube videos or directly use the URL link. Whatever the case, remember that it’s the quality of your video that carries more weight. Thanks to the availability of third-party apps that you can use to create and improve the quality of your videos.

● Filmora is at your service to create high-resolution videos that you can export in any format to your YouTube channel. The tool is intuitive, and it won’t matter whether you haven’t tried it before. It is a perfect choice for both professionals and first-time users.

Try It Free Try It Free

Google Slide presentation is a powerful tool for creators to keep their audience engaged. This online platform lets you create and demonstrate your ideas. It will capture your viewers’ attention from the very beginning. It also doesn’t matter whatever learning style you engage. Adding YouTube videos to Google Slide will appeal to all levels of individuals.

More so, it is the best way to provide a break for both the audience and the creator. You can break Google Slide presentations with videos to offer some break. Viewers and the presenter get a breather in the process. The presenter can take a short break from speaking while the video plays. Let’s now dive into how to embed a YouTube video in Google Slides.

add youtube video to google slides

In this article

01 Why should we add a video to Google Slides?

02 How to add a YouTube video to Google Slide

03 How to choose the right video for your Slides?

Why should we add a video to Google Slides?

There is a great impact of adding video to Google Slides.

For attention

Videos will automatically awaken you, especially if your thoughts have started to sway during a presentation. A video has a direct way of showing creativity. The audience automatically connects the dots between the video and the presentation lines alike.

To stimulate discussion

A picture is worth a thousand words. There is a way that an added video will help the audience connect to the day’s topic. It will bring up several ideas and stir up discussion with the presenter.

Easy following

With videos embedded in Google Slide, viewers will find it easy to understand and digest. Videos automatically eliminate boredom and make any topic interesting.

How to add a YouTube video to Google Slide

Use these two methods to add a YouTube video to Google Slides. Via the Search and Direct link.

Method 1. Embed YouTube video to Google Slide by search and selection

Google has owned YouTube since the year 2006. You can, therefore, integrate Google’s products with YouTube easily.

Step 1. First, go to the slide where you want to embed your video.

Step 2. Then choose the “Insert” option from the menu bar and hit the “Video” option.

how to add youtube video to google slides

Step 3. It would be best if you now viewed the “YouTube” search bar to type in the video you want to embed. You can use keywords to search for the video in question and view instant search results.

Step 4. Then select the video you want to embed, and you’ll see it appear on the “Slide.”

how to add youtube video to google slides by search and selection

Step 5. Format your video. Remember that the entire video will be embedded. You don’t necessarily need the whole video. It is time to select just a brief but relevant clip from the video to use. Then position your video to the right point using the axes from the exact starting point to the finished part you want the video to appear in.

You can engage this method if you want to include the entire video.

Step 1. Get the URL of the specific YouTube video that you want to use.

how to add youtube video to google slides by direct link

Step 2. Then go to your browser’s “Address bar” to copy the YouTube link.

Step 3. Next, open the “Presentation” slide to put your video to.

Step 4. Choose the “Insert” tab from the menu bar.

Step 5. Then hit on the “Video” option from the drop-down menu that appears.

Step 6. A new window will open automatically. Choose the “By URL” tab.

Step 7. Then paste the YouTube video URL in the “Paste YouTube URL Here” bar section.

add youtube video to google slides by direct link

Step 8. Wait for the video file to load and press the “Select” option. The video will immediately appear in the presentation slide. Just drag and drop the video in your preferred position.

Note: You can do a few edits inside the application. Set the timer when your video should start and when to stop. You can also adjust the video player size.

How to choose the right video for your Slides?

Not all videos will make an impact on your Google Slide. You need to use the best shot that adds value to your presentation. These guidelines will help you to settle on the best video.

Be Professional – choose the best video for your presentation. Remember that the video is part of the presentation and carries more weight. Settling for quality video will bring out the professionalism in you.

Relevant – how do you know that what you are showing your audience corresponds to the presentation piece? Ensure that the video you add has something to do with the Google Slide presentation topic. The two should naturally flow to make it easy to understand the whole concept.

Precise – your presentation is not about the video. The ideal length should not exceed 60 seconds. The longer the video, the greater the chance for your audience to lose track along the way.

Know every footage you are working with – this will help you pick the best shots for your presentation. So, learn every aspect of the video before settling down to use it.

Add new content – even though one content may suit several presentations, don’t rely on the same piece each time. Your audience will want to feel something fresh each time you are presenting. So, compose different videos for different scenarios to make that big impact.

Create an eye-catching video for your Slides with Filmora

The video quality matters when it comes to creating your Slides. The best video creator – Filmora – works in simple steps to give you an eye-catching video. It will create videos for all scenarios like marketing, tutorial, gaming, etc.

Key features of Filmora

  • It offers you advanced video effects like filters, motion elements, etc
  • You can multiply your fun with multiple screens with the Split Screen feature
  • Easily change backgrounds using the Green Screen feature
  • The speed control lets you fast forward or slow down a special moment
  • Import your video clips to social media platforms
  • You can also adjust the audio of your tracks using the Audio Mixer feature

Follow this guide to create a video for your slide with Filmora

Step 1. Launch Filmora
First, begin by downloading and installing Filmora on your computer device. Once installed, launch it and allow it to run. You can either create a new project or open an existing project to work on.

Step 2. Create a new project
Here, click on the “New Project” tab on the app’s welcome screen. The editor should load immediately. Then proceed to register the product. Just hit on the “Register” tab.

Step 3. Import video
Check the upper left corner of your screen to see the “Import” tab. Click on it and choose the “Import Media Files” option. Next, navigate to the location of your computer’s local list to select the clip or video you want to edit. Then, hit the “Import” button to add the video to the timeline for editing.

Step 4. Edit video
Drag and drop the raw footage to Filmora’s timeline to begin editing. Here, you can trim, add other video clips, merge, and add effects as you wish. Likewise, you can add opening titles, subtitles, and end credits to your video. More so, this tool offers different templates to use. Just drag and drop the templates you wish to use to a specific location on the timeline.

Step 5. Preview your file
Last but not least, you can preview your files. Click on the “Play” tab to start previewing your video clips. The main essence of this part is to allow you to make the necessary changes to your clips if there is a need.

Step 6. Export and Share
With Filmora, you can export your file to various social media platforms. But first, go to the “Output window” and select the video file format to use. This software supports several output formats to apply to any platform and device. Just click on the “Format” tab and choose the file format to use. Then also change the resolution and other parameters like frame rate and channel of your video in the “Settings” section. Finally, share your video to your YouTube channel and get ready to add the video to the Google Slide presentation.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● You now know how to put a YouTube video in Google Slides the simple way. You can search for your YouTube videos or directly use the URL link. Whatever the case, remember that it’s the quality of your video that carries more weight. Thanks to the availability of third-party apps that you can use to create and improve the quality of your videos.

● Filmora is at your service to create high-resolution videos that you can export in any format to your YouTube channel. The tool is intuitive, and it won’t matter whether you haven’t tried it before. It is a perfect choice for both professionals and first-time users.

Try It Free Try It Free

Google Slide presentation is a powerful tool for creators to keep their audience engaged. This online platform lets you create and demonstrate your ideas. It will capture your viewers’ attention from the very beginning. It also doesn’t matter whatever learning style you engage. Adding YouTube videos to Google Slide will appeal to all levels of individuals.

More so, it is the best way to provide a break for both the audience and the creator. You can break Google Slide presentations with videos to offer some break. Viewers and the presenter get a breather in the process. The presenter can take a short break from speaking while the video plays. Let’s now dive into how to embed a YouTube video in Google Slides.

add youtube video to google slides

In this article

01 Why should we add a video to Google Slides?

02 How to add a YouTube video to Google Slide

03 How to choose the right video for your Slides?

Why should we add a video to Google Slides?

There is a great impact of adding video to Google Slides.

For attention

Videos will automatically awaken you, especially if your thoughts have started to sway during a presentation. A video has a direct way of showing creativity. The audience automatically connects the dots between the video and the presentation lines alike.

To stimulate discussion

A picture is worth a thousand words. There is a way that an added video will help the audience connect to the day’s topic. It will bring up several ideas and stir up discussion with the presenter.

Easy following

With videos embedded in Google Slide, viewers will find it easy to understand and digest. Videos automatically eliminate boredom and make any topic interesting.

How to add a YouTube video to Google Slide

Use these two methods to add a YouTube video to Google Slides. Via the Search and Direct link.

Method 1. Embed YouTube video to Google Slide by search and selection

Google has owned YouTube since the year 2006. You can, therefore, integrate Google’s products with YouTube easily.

Step 1. First, go to the slide where you want to embed your video.

Step 2. Then choose the “Insert” option from the menu bar and hit the “Video” option.

how to add youtube video to google slides

Step 3. It would be best if you now viewed the “YouTube” search bar to type in the video you want to embed. You can use keywords to search for the video in question and view instant search results.

Step 4. Then select the video you want to embed, and you’ll see it appear on the “Slide.”

how to add youtube video to google slides by search and selection

Step 5. Format your video. Remember that the entire video will be embedded. You don’t necessarily need the whole video. It is time to select just a brief but relevant clip from the video to use. Then position your video to the right point using the axes from the exact starting point to the finished part you want the video to appear in.

You can engage this method if you want to include the entire video.

Step 1. Get the URL of the specific YouTube video that you want to use.

how to add youtube video to google slides by direct link

Step 2. Then go to your browser’s “Address bar” to copy the YouTube link.

Step 3. Next, open the “Presentation” slide to put your video to.

Step 4. Choose the “Insert” tab from the menu bar.

Step 5. Then hit on the “Video” option from the drop-down menu that appears.

Step 6. A new window will open automatically. Choose the “By URL” tab.

Step 7. Then paste the YouTube video URL in the “Paste YouTube URL Here” bar section.

add youtube video to google slides by direct link

Step 8. Wait for the video file to load and press the “Select” option. The video will immediately appear in the presentation slide. Just drag and drop the video in your preferred position.

Note: You can do a few edits inside the application. Set the timer when your video should start and when to stop. You can also adjust the video player size.

How to choose the right video for your Slides?

Not all videos will make an impact on your Google Slide. You need to use the best shot that adds value to your presentation. These guidelines will help you to settle on the best video.

Be Professional – choose the best video for your presentation. Remember that the video is part of the presentation and carries more weight. Settling for quality video will bring out the professionalism in you.

Relevant – how do you know that what you are showing your audience corresponds to the presentation piece? Ensure that the video you add has something to do with the Google Slide presentation topic. The two should naturally flow to make it easy to understand the whole concept.

Precise – your presentation is not about the video. The ideal length should not exceed 60 seconds. The longer the video, the greater the chance for your audience to lose track along the way.

Know every footage you are working with – this will help you pick the best shots for your presentation. So, learn every aspect of the video before settling down to use it.

Add new content – even though one content may suit several presentations, don’t rely on the same piece each time. Your audience will want to feel something fresh each time you are presenting. So, compose different videos for different scenarios to make that big impact.

Create an eye-catching video for your Slides with Filmora

The video quality matters when it comes to creating your Slides. The best video creator – Filmora – works in simple steps to give you an eye-catching video. It will create videos for all scenarios like marketing, tutorial, gaming, etc.

Key features of Filmora

  • It offers you advanced video effects like filters, motion elements, etc
  • You can multiply your fun with multiple screens with the Split Screen feature
  • Easily change backgrounds using the Green Screen feature
  • The speed control lets you fast forward or slow down a special moment
  • Import your video clips to social media platforms
  • You can also adjust the audio of your tracks using the Audio Mixer feature

Follow this guide to create a video for your slide with Filmora

Step 1. Launch Filmora
First, begin by downloading and installing Filmora on your computer device. Once installed, launch it and allow it to run. You can either create a new project or open an existing project to work on.

Step 2. Create a new project
Here, click on the “New Project” tab on the app’s welcome screen. The editor should load immediately. Then proceed to register the product. Just hit on the “Register” tab.

Step 3. Import video
Check the upper left corner of your screen to see the “Import” tab. Click on it and choose the “Import Media Files” option. Next, navigate to the location of your computer’s local list to select the clip or video you want to edit. Then, hit the “Import” button to add the video to the timeline for editing.

Step 4. Edit video
Drag and drop the raw footage to Filmora’s timeline to begin editing. Here, you can trim, add other video clips, merge, and add effects as you wish. Likewise, you can add opening titles, subtitles, and end credits to your video. More so, this tool offers different templates to use. Just drag and drop the templates you wish to use to a specific location on the timeline.

Step 5. Preview your file
Last but not least, you can preview your files. Click on the “Play” tab to start previewing your video clips. The main essence of this part is to allow you to make the necessary changes to your clips if there is a need.

Step 6. Export and Share
With Filmora, you can export your file to various social media platforms. But first, go to the “Output window” and select the video file format to use. This software supports several output formats to apply to any platform and device. Just click on the “Format” tab and choose the file format to use. Then also change the resolution and other parameters like frame rate and channel of your video in the “Settings” section. Finally, share your video to your YouTube channel and get ready to add the video to the Google Slide presentation.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● You now know how to put a YouTube video in Google Slides the simple way. You can search for your YouTube videos or directly use the URL link. Whatever the case, remember that it’s the quality of your video that carries more weight. Thanks to the availability of third-party apps that you can use to create and improve the quality of your videos.

● Filmora is at your service to create high-resolution videos that you can export in any format to your YouTube channel. The tool is intuitive, and it won’t matter whether you haven’t tried it before. It is a perfect choice for both professionals and first-time users.

Also read:

  • Title: Taking Charge of Your Visual Brand Identity
  • Author: Kevin
  • Created at : 2024-05-25 16:21:26
  • Updated at : 2024-05-26 16:21:26
  • Link: https://youtube-videos.techidaily.com/taking-charge-of-your-visual-brand-identity/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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Taking Charge of Your Visual Brand Identity