"Supercharge Your Channel Growth Harness the Potential of Collaborative Videos"
Supercharge Your Channel Growth: Harness the Potential of Collaborative Videos
YouTube Outros that Grow Your Channel Faster
##### Richard Bennett
Oct 26, 2023• Proven solutions
Your YouTube outro, or end screen , is your last chance to keep a viewer on your channel. There are a lot of videos in the ‘Related’ sidebar that might catch their attention, or they could decide to go back to their search results.
A good outro will prompt viewers to keep watching related content from you instead of from someone else, and it could even convince them to subscribe.
- YouTube Outro Basics
- YouTube Outro Templates
- How to Use YouTube’s End Screen Feature
- How YouTube Outros/End Screens Can Help You Grow on YouTube
From the video above we can see that it features video recommendations and a prominent subscribe button.
A YouTube end screen might have the following features:
Videos: you can embed links/thumbnails for videos you’ve made on similar topics in order to keep viewers watching your content.
Playlists: instead of (or in addition to) linking to individual videos, you can embed playlists and link viewers to all of your content on a particular topic.
Subscribe Button: prompt viewers to subscribe to your channel.
Background: you may choose to use all of the elements described above in combination with an end card consisting of a moving background or still image. You can even find templates that will have slots for all your thumbnails and buttons.
You may also want to include social icons and handles for your accounts on sites like Instagram or Twitter. These won’t be clickable (you’ll need to add them yourself outside of YouTube’s end screen tool), but they’ll still let viewers know where else they can find and follow you.
Part 2: YouTube Outro Templates Download
Here are 4 sites where you can download templates for YouTube Outros:
Tube Arsenal: this site has a good selection of customizable outros with moving backgrounds. On the Tube Arsenal site, before you download, you can adjust the colors and text included in your outro and even load in your own logo.
You can preview your customized outro by clicking Preview Still or Preview Movie.
Outros on Tube Arsenal cost $9 for 720P or $13 for 1080p.
Outro Maker: you can get animated end screens/outros from Outro Maker for $2.99 a month (or, if you just need one outro, you can probably finish it during your 7-day free trial).
Outro Maker uses the content already uploaded onto your channel to create your outro, so you will need to link the service with your channel.
The clips you can get from Biteable look great, and their process for changing the text and colors is simple and intuitive.
You can create 5 free projects every month with Biteable, but you’ll need to upgrade to their paid service to download them. It’s $30 for one month.
You can also find free outro templates by searching for them on YouTube! Lots of people have created free outros to share with the YouTube community.
Besides downloading outro templates from the website, you can also create it with some outro makers or with the video editing software that you are using. Wondershare Filmora video editor is the video editor that I used often, it is featured some cool templates and preset for making an outro. I recommend you try it as well.
Make sure to create a space at the end of your video for the elements of your end screen to sit on top of. Your end screen will not add to the length of your video, it will overlay onto the last 5-20 seconds.
Here’s how you add an End Screen:
- Go to your YouTube Studio, then switch to Videos on the left menu;
- Click Details next to the video you want to add an end screen to.
- Click the End screen in the menu under the lower right window.
- Click Element to start adding videos, playlists, and subscribe buttons to your outro. You could also choose to use the same layout as a previous end screen with Import From Video, or you could apply multiple elements at once with a YouTube Template.
- Drag the elements to where you want them and adjust the timing using the timeline.
- Click Save when you’re done.
One of the most important statistics for measuring the growth of Your YouTube channel is Watch Time. You need 4,000 hours of watch time (over the past 12 months) in order to qualify for monetization/the YouTube Partner Program, and watch time also plays an important role in how your videos are ranked in YouTube’s search results.
Watch time is more important than views. If you’re getting views, but people are only watching short sections of your video, YouTube’s algorithm thinks the people who are clicking on your videos don’t like them and ranks them lower.
Outros are one of the best ways of increasing the watch time for your channel, because the whole point of an outro is to convince viewers to stick around and watch more videos. Here are some best practices:
Link to related videos and playlists: if someone has watched one video on a topic to the end, they’ll likely be interested in another highly related video from you. For example, someone who’s watched a Let’s Play for God of War is more likely to be interested in another God of War video than your review of your new gaming headset.
Link to your newest video: YouTube’s algorithm places the most weight on the data it collects about your video within the first 24 hours of it being listed as Public. To give your newest video it’s the best chance at success, you should do everything you can to boost its watch time when it’s first posted and linking to it in the end screens of all your other videos is one way to do that.
You don’t have to change every screen individually, YouTube lets you link to your most recent video automatically.
Link to Playlists: if you can get a viewer watching a playlist of related videos then that’s great for your watch time. If they’re already in a playlist they’re far more likely to watch multiple videos than if they have to go to your channel page and hunt down the content they’re interested in.
Include a ‘CTA’ with your subscribe button: besides just including a button people can use to subscribe, you should ask them to click on it with a ‘Call to Action’ or CTA. This can mean writing something like ‘Subscribe for more videos!’ on your end card, or asking them in an outro voiceover. People are more likely to subscribe if you ask than if you don’t.
Are you using a YouTube outro? What elements do you include, and how do you think it’s helped the growth of your channel?
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Your YouTube outro, or end screen , is your last chance to keep a viewer on your channel. There are a lot of videos in the ‘Related’ sidebar that might catch their attention, or they could decide to go back to their search results.
A good outro will prompt viewers to keep watching related content from you instead of from someone else, and it could even convince them to subscribe.
- YouTube Outro Basics
- YouTube Outro Templates
- How to Use YouTube’s End Screen Feature
- How YouTube Outros/End Screens Can Help You Grow on YouTube
From the video above we can see that it features video recommendations and a prominent subscribe button.
A YouTube end screen might have the following features:
Videos: you can embed links/thumbnails for videos you’ve made on similar topics in order to keep viewers watching your content.
Playlists: instead of (or in addition to) linking to individual videos, you can embed playlists and link viewers to all of your content on a particular topic.
Subscribe Button: prompt viewers to subscribe to your channel.
Background: you may choose to use all of the elements described above in combination with an end card consisting of a moving background or still image. You can even find templates that will have slots for all your thumbnails and buttons.
You may also want to include social icons and handles for your accounts on sites like Instagram or Twitter. These won’t be clickable (you’ll need to add them yourself outside of YouTube’s end screen tool), but they’ll still let viewers know where else they can find and follow you.
Part 2: YouTube Outro Templates Download
Here are 4 sites where you can download templates for YouTube Outros:
You can preview your customized outro by clicking Preview Still or Preview Movie.
Outros on Tube Arsenal cost $9 for 720P or $13 for 1080p.
Outro Maker: you can get animated end screens/outros from Outro Maker for $2.99 a month (or, if you just need one outro, you can probably finish it during your 7-day free trial).
Outro Maker uses the content already uploaded onto your channel to create your outro, so you will need to link the service with your channel.
The clips you can get from Biteable look great, and their process for changing the text and colors is simple and intuitive.
You can create 5 free projects every month with Biteable, but you’ll need to upgrade to their paid service to download them. It’s $30 for one month.
Velosofy: this site has a decent selection of templates you can download for free. However, the downloads are all project files for programs like Adobe Photoshop or After Effects. You’ll need to have the program that goes with your download in order to customize your outro.
You can also find free outro templates by searching for them on YouTube! Lots of people have created free outros to share with the YouTube community.
Besides downloading outro templates from the website, you can also create it with some outro makers or with the video editing software that you are using. Wondershare Filmora video editor is the video editor that I used often, it is featured some cool templates and preset for making an outro. I recommend you try it as well.
Make sure to create a space at the end of your video for the elements of your end screen to sit on top of. Your end screen will not add to the length of your video, it will overlay onto the last 5-20 seconds.
Here’s how you add an End Screen:
- Go to your YouTube Studio, then switch to Videos on the left menu;
- Click Details next to the video you want to add an end screen to.
- Click the End screen in the menu under the lower right window.
- Click Element to start adding videos, playlists, and subscribe buttons to your outro. You could also choose to use the same layout as a previous end screen with Import From Video, or you could apply multiple elements at once with a YouTube Template.
- Drag the elements to where you want them and adjust the timing using the timeline.
- Click Save when you’re done.
Part 4: How YouTube Outros/End Screens Can Help You Grow on YouTube
One of the most important statistics for measuring the growth of Your YouTube channel is Watch Time. You need 4,000 hours of watch time (over the past 12 months) in order to qualify for monetization/the YouTube Partner Program, and watch time also plays an important role in how your videos are ranked in YouTube’s search results.
Watch time is more important than views. If you’re getting views, but people are only watching short sections of your video, YouTube’s algorithm thinks the people who are clicking on your videos don’t like them and ranks them lower.
Outros are one of the best ways of increasing the watch time for your channel, because the whole point of an outro is to convince viewers to stick around and watch more videos. Here are some best practices:
Link to related videos and playlists: if someone has watched one video on a topic to the end, they’ll likely be interested in another highly related video from you. For example, someone who’s watched a Let’s Play for God of War is more likely to be interested in another God of War video than your review of your new gaming headset.
Link to your newest video: YouTube’s algorithm places the most weight on the data it collects about your video within the first 24 hours of it being listed as Public. To give your newest video it’s the best chance at success, you should do everything you can to boost its watch time when it’s first posted and linking to it in the end screens of all your other videos is one way to do that.
You don’t have to change every screen individually, YouTube lets you link to your most recent video automatically.
Link to Playlists: if you can get a viewer watching a playlist of related videos then that’s great for your watch time. If they’re already in a playlist they’re far more likely to watch multiple videos than if they have to go to your channel page and hunt down the content they’re interested in.
Include a ‘CTA’ with your subscribe button: besides just including a button people can use to subscribe, you should ask them to click on it with a ‘Call to Action’ or CTA. This can mean writing something like ‘Subscribe for more videos!’ on your end card, or asking them in an outro voiceover. People are more likely to subscribe if you ask than if you don’t.
Are you using a YouTube outro? What elements do you include, and how do you think it’s helped the growth of your channel?
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Your YouTube outro, or end screen , is your last chance to keep a viewer on your channel. There are a lot of videos in the ‘Related’ sidebar that might catch their attention, or they could decide to go back to their search results.
A good outro will prompt viewers to keep watching related content from you instead of from someone else, and it could even convince them to subscribe.
- YouTube Outro Basics
- YouTube Outro Templates
- How to Use YouTube’s End Screen Feature
- How YouTube Outros/End Screens Can Help You Grow on YouTube
Part 1: YouTube Outro Basics
From the video above we can see that it features video recommendations and a prominent subscribe button.
A YouTube end screen might have the following features:
Videos: you can embed links/thumbnails for videos you’ve made on similar topics in order to keep viewers watching your content.
Playlists: instead of (or in addition to) linking to individual videos, you can embed playlists and link viewers to all of your content on a particular topic.
Subscribe Button: prompt viewers to subscribe to your channel.
Background: you may choose to use all of the elements described above in combination with an end card consisting of a moving background or still image. You can even find templates that will have slots for all your thumbnails and buttons.
You may also want to include social icons and handles for your accounts on sites like Instagram or Twitter. These won’t be clickable (you’ll need to add them yourself outside of YouTube’s end screen tool), but they’ll still let viewers know where else they can find and follow you.
Part 2: YouTube Outro Templates Download
Here are 4 sites where you can download templates for YouTube Outros:
Tube Arsenal: this site has a good selection of customizable outros with moving backgrounds. On the Tube Arsenal site, before you download, you can adjust the colors and text included in your outro and even load in your own logo.
You can preview your customized outro by clicking Preview Still or Preview Movie.
Outros on Tube Arsenal cost $9 for 720P or $13 for 1080p.
Outro Maker uses the content already uploaded onto your channel to create your outro, so you will need to link the service with your channel.
Biteable: the templates you can customize on Biteable are not specifically designed to be YouTube Outros and will not have slots for your end screen elements. The videos start out a lot longer than you’ll want for an end screen (an end screen can’t last longer than 20 seconds), but you can shorten them by deleting all the ‘scenes’ you don’t need and keeping just the one or two you want.
The clips you can get from Biteable look great, and their process for changing the text and colors is simple and intuitive.
You can create 5 free projects every month with Biteable, but you’ll need to upgrade to their paid service to download them. It’s $30 for one month.
Velosofy: this site has a decent selection of templates you can download for free. However, the downloads are all project files for programs like Adobe Photoshop or After Effects. You’ll need to have the program that goes with your download in order to customize your outro.
You can also find free outro templates by searching for them on YouTube! Lots of people have created free outros to share with the YouTube community.
Besides downloading outro templates from the website, you can also create it with some outro makers or with the video editing software that you are using. Wondershare Filmora video editor is the video editor that I used often, it is featured some cool templates and preset for making an outro. I recommend you try it as well.
Make sure to create a space at the end of your video for the elements of your end screen to sit on top of. Your end screen will not add to the length of your video, it will overlay onto the last 5-20 seconds.
Here’s how you add an End Screen:
- Go to your YouTube Studio, then switch to Videos on the left menu;
- Click Details next to the video you want to add an end screen to.
- Click the End screen in the menu under the lower right window.
- Click Element to start adding videos, playlists, and subscribe buttons to your outro. You could also choose to use the same layout as a previous end screen with Import From Video, or you could apply multiple elements at once with a YouTube Template.
- Drag the elements to where you want them and adjust the timing using the timeline.
- Click Save when you’re done.
One of the most important statistics for measuring the growth of Your YouTube channel is Watch Time. You need 4,000 hours of watch time (over the past 12 months) in order to qualify for monetization/the YouTube Partner Program, and watch time also plays an important role in how your videos are ranked in YouTube’s search results.
Watch time is more important than views. If you’re getting views, but people are only watching short sections of your video, YouTube’s algorithm thinks the people who are clicking on your videos don’t like them and ranks them lower.
Outros are one of the best ways of increasing the watch time for your channel, because the whole point of an outro is to convince viewers to stick around and watch more videos. Here are some best practices:
Link to related videos and playlists: if someone has watched one video on a topic to the end, they’ll likely be interested in another highly related video from you. For example, someone who’s watched a Let’s Play for God of War is more likely to be interested in another God of War video than your review of your new gaming headset.
Link to your newest video: YouTube’s algorithm places the most weight on the data it collects about your video within the first 24 hours of it being listed as Public. To give your newest video it’s the best chance at success, you should do everything you can to boost its watch time when it’s first posted and linking to it in the end screens of all your other videos is one way to do that.
You don’t have to change every screen individually, YouTube lets you link to your most recent video automatically.
Link to Playlists: if you can get a viewer watching a playlist of related videos then that’s great for your watch time. If they’re already in a playlist they’re far more likely to watch multiple videos than if they have to go to your channel page and hunt down the content they’re interested in.
Include a ‘CTA’ with your subscribe button: besides just including a button people can use to subscribe, you should ask them to click on it with a ‘Call to Action’ or CTA. This can mean writing something like ‘Subscribe for more videos!’ on your end card, or asking them in an outro voiceover. People are more likely to subscribe if you ask than if you don’t.
Are you using a YouTube outro? What elements do you include, and how do you think it’s helped the growth of your channel?
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Your YouTube outro, or end screen , is your last chance to keep a viewer on your channel. There are a lot of videos in the ‘Related’ sidebar that might catch their attention, or they could decide to go back to their search results.
A good outro will prompt viewers to keep watching related content from you instead of from someone else, and it could even convince them to subscribe.
- YouTube Outro Basics
- YouTube Outro Templates
- How to Use YouTube’s End Screen Feature
- How YouTube Outros/End Screens Can Help You Grow on YouTube
From the video above we can see that it features video recommendations and a prominent subscribe button.
A YouTube end screen might have the following features:
Videos: you can embed links/thumbnails for videos you’ve made on similar topics in order to keep viewers watching your content.
Playlists: instead of (or in addition to) linking to individual videos, you can embed playlists and link viewers to all of your content on a particular topic.
Subscribe Button: prompt viewers to subscribe to your channel.
Background: you may choose to use all of the elements described above in combination with an end card consisting of a moving background or still image. You can even find templates that will have slots for all your thumbnails and buttons.
You may also want to include social icons and handles for your accounts on sites like Instagram or Twitter. These won’t be clickable (you’ll need to add them yourself outside of YouTube’s end screen tool), but they’ll still let viewers know where else they can find and follow you.
Part 2: YouTube Outro Templates Download
Here are 4 sites where you can download templates for YouTube Outros:
You can preview your customized outro by clicking Preview Still or Preview Movie.
Outros on Tube Arsenal cost $9 for 720P or $13 for 1080p.
Outro Maker: you can get animated end screens/outros from Outro Maker for $2.99 a month (or, if you just need one outro, you can probably finish it during your 7-day free trial).
Outro Maker uses the content already uploaded onto your channel to create your outro, so you will need to link the service with your channel.
The clips you can get from Biteable look great, and their process for changing the text and colors is simple and intuitive.
You can create 5 free projects every month with Biteable, but you’ll need to upgrade to their paid service to download them. It’s $30 for one month.
Velosofy: this site has a decent selection of templates you can download for free. However, the downloads are all project files for programs like Adobe Photoshop or After Effects. You’ll need to have the program that goes with your download in order to customize your outro.
You can also find free outro templates by searching for them on YouTube! Lots of people have created free outros to share with the YouTube community.
Besides downloading outro templates from the website, you can also create it with some outro makers or with the video editing software that you are using. Wondershare Filmora video editor is the video editor that I used often, it is featured some cool templates and preset for making an outro. I recommend you try it as well.
Part 3: How to Use YouTube’s End Screen Feature
Make sure to create a space at the end of your video for the elements of your end screen to sit on top of. Your end screen will not add to the length of your video, it will overlay onto the last 5-20 seconds.
Here’s how you add an End Screen:
- Go to your YouTube Studio, then switch to Videos on the left menu;
- Click Details next to the video you want to add an end screen to.
- Click the End screen in the menu under the lower right window.
- Click Element to start adding videos, playlists, and subscribe buttons to your outro. You could also choose to use the same layout as a previous end screen with Import From Video, or you could apply multiple elements at once with a YouTube Template.
- Drag the elements to where you want them and adjust the timing using the timeline.
- Click Save when you’re done.
One of the most important statistics for measuring the growth of Your YouTube channel is Watch Time. You need 4,000 hours of watch time (over the past 12 months) in order to qualify for monetization/the YouTube Partner Program, and watch time also plays an important role in how your videos are ranked in YouTube’s search results.
Watch time is more important than views. If you’re getting views, but people are only watching short sections of your video, YouTube’s algorithm thinks the people who are clicking on your videos don’t like them and ranks them lower.
Outros are one of the best ways of increasing the watch time for your channel, because the whole point of an outro is to convince viewers to stick around and watch more videos. Here are some best practices:
Link to related videos and playlists: if someone has watched one video on a topic to the end, they’ll likely be interested in another highly related video from you. For example, someone who’s watched a Let’s Play for God of War is more likely to be interested in another God of War video than your review of your new gaming headset.
Link to your newest video: YouTube’s algorithm places the most weight on the data it collects about your video within the first 24 hours of it being listed as Public. To give your newest video it’s the best chance at success, you should do everything you can to boost its watch time when it’s first posted and linking to it in the end screens of all your other videos is one way to do that.
You don’t have to change every screen individually, YouTube lets you link to your most recent video automatically.
Link to Playlists: if you can get a viewer watching a playlist of related videos then that’s great for your watch time. If they’re already in a playlist they’re far more likely to watch multiple videos than if they have to go to your channel page and hunt down the content they’re interested in.
Include a ‘CTA’ with your subscribe button: besides just including a button people can use to subscribe, you should ask them to click on it with a ‘Call to Action’ or CTA. This can mean writing something like ‘Subscribe for more videos!’ on your end card, or asking them in an outro voiceover. People are more likely to subscribe if you ask than if you don’t.
Are you using a YouTube outro? What elements do you include, and how do you think it’s helped the growth of your channel?
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
The Year of Infographics: Top Social Trends Explored
Infographic - Social Media Trends
Mar 27, 2024• Proven solutions
The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.
Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.
In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.
Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.
One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.
Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.
As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.
Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.
In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.
Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.
One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.
Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.
As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.
Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.
In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.
Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.
One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.
Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.
As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.
Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.
In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.
Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.
One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.
Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.
As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
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- Title: Supercharge Your Channel Growth Harness the Potential of Collaborative Videos
- Author: Kevin
- Created at : 2024-09-06 12:42:38
- Updated at : 2024-09-07 12:42:38
- Link: https://youtube-videos.techidaily.com/supercharge-your-channel-growth-harness-the-potential-of-collaborative-videos/
- License: This work is licensed under CC BY-NC-SA 4.0.