Streamline Learning Processes with Detailed Chaptering for Educational YouTube Videos

How to Add Chapters to YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

If you have seen chapter markers on YouTube of our official channel, you might be wondering how someone can create chapters on YouTube? What is the way to mark different parts of the videos, and how can you add markers to all the existing videos on YouTube? Don’t worry; this article will discuss everything about YouTube chapters that you need to know. Keep reading to find all the details and learn the step-by-step instructions to add chapters to your YouTube videos for better engagement.

• Part 1: What Are YouTube Chapters?
• Part 2: How to Add Chapter to YouTube Video Progress Bar?
• Part 3: Why Add Chapters to Videos?
• Part 4: When Add Chapters on YouTube?
• Part 5: Will Chapter Decrease Watching Time?
• Part 6: Video Chapter Adding Tips
• Part 7: Why YouTube Chapter is Not Working?

Part 1: What Are YouTube Chapters?

YouTube video chapters are an excellent way to optimize your YouTube content. When you have chapters for your YouTube video, each chapter will have an individual preview. Chapters will break your YouTube video into multiple parts allowing your audience to have better context and information.

As per YouTube, chapters let the audience navigate better through videos. Chapters will let your audience watch different video parts, which will eventually lead to better engagement. If you want to organize your YouTube content, chapters are one of the best ways to go about it. By using labeled timestamps, your video will be divided into multiple sections. Your audience will be able to see the preview of the content and easily skip to the part they want to see within the video’s progress bar.

Part 2: How to Add Chapter to YouTube Video Progress Bar?

If you are a YouTube creator and want to know how you can add chapters to your YouTube content, here’s what you need to do. Follow these instructions carefully:

Step 1: First things first, please sign in to your YouTube account.

Step 2: Select the video that you want to edit and add chapters.

Step 3: Click on the edit video option. This option will be there under the video.

Step 4: On the add details page, you will see the description box. Here, you need to add the list of titles and timestamps.

Please keep in mind that you must add the first timestamp with “00:00”. You will have to add a minimum of three timestamps with a minimum of 10 seconds for each chapter. Here is how it looks like in the description after published.

Part 3: Why YouTubers Should Add Chapters to videos?

There are two primary advantages of adding chapters to your YouTube videos. Apart from making your YouTube video look organized and neat, chapters will let you provide a better user experience to everyone watching your video because they will find all the information about your video faster and easier within a video. And the second benefit is that your YouTube video will show up in search results. This is a way to optimize your content for more users to find your content.

YouTube chapters are beneficial for both creators and viewers. On the progress bar, these clickable chapters can be added. This will allow a viewer to skip and scrub through a video quickly and skip to parts they actually want to watch.

This feature is quite helpful for videos that are pretty long. Chapters will let you segment the videos into important chapters so that the viewer can rewatch already watched chapters or skip to other chapters in the video. YouTube chapters have been recently added to this platform for better navigation and engagement.

Better User Experience for Users

Just like Google wants browsers to find what they are looking for when they add a keyword, YouTube also wants to help viewers find what they are looking for. Chapters can be immensely beneficial for extended content. For example, if you are uploading a video of your convert video, let the users jump straight to their favorite songs.

Even in tutorial video content, viewers will now have a chance to get straight to the main part of the video. With chapters being added, viewers will have an opportunity to decide whether they want to watch the whole video or not. They won’t have to keep skipping one part to another blindly. Chapters will allow them to find what they are looking for in an instant.

For Creators: Increased Visibility

If you know about the Google algorithm, you must be aware that it regularly changes its algorithm to let people find the information they are looking for easily. Adding chapters to your video will encourage Google to display them more often when someone searches for them, and this will include adding your videos to its featured snippets.

While adding chapters, you need to make sure that it is labeled with correct keywords, and it is clear and descriptive. YouTube videos are often showed as Google snippet when someone tries to find something on the search engine. Adding a chapter will let Google understand the content better, thereby letting your videos gain more search traffic.

Part 4: When should I add or not chapters on YouTube?

If you are wondering whether all videos on YouTube should have chapters, the answer to this is no. A two minutes long video won’t require chapters because it won’t make sense. Think about whether you would want your audience to have reduced watch time. Another thing to pay attention to is audience retention.

We mentioned earlier that adding chapters to long videos will be a good idea, but before you jump in and start adding chapters, you need to understand whether it will help you and should be done in your particular case?

If you are uploading a video on education, science and technology, how-to, news and politics, Q and A, and other similar videos, adding chapters will definitely help. In these kinds of videos, you will let your audience rewatch a section they liked the most over and over again.

However, if you are uploading music, entertainment, comedy, and film and animation videos, we will recommend not to add chapters because this will reduce the watch time.

Part 5: Do YouTube Video Chapters Decrease Channel Watch Time?

One of the most commonly asked questions regarding adding chapters to YouTube videos is whether it will reduce the watch time of a video. Video chapters are a pretty good feature and can enable your videos to engage with the viewers.

Since chapters allow your audience to skip through video content, they are not really watching the whole video, which can’t be suitable for audience retention! Here’s what we have to say to this: don’t put your 100% focus on watch time right now. Your focus should be creating informative and engaging content, which will keep your audience hooked to their screens. Even if you add chapters, if your audience doesn’t find it engaging, they will choose not to go on with the content.

Video chapters are a tiny part of the overall content. Chapters provide value to your audience, and you should try them. If you are uploading a concise video, animation video, funny video, and more, don’t add chapters.

Even some of the most watched videos on YouTube have chapters. Learn from them. These video makers could have thought about numbers rather than giving value to their audience, but they did just the opposite, and here they are with over a million views!

Part 6: Tips for adding chapters to YouTube video

Each video on YouTube is different, and that’s why there is no one-size-fits-all answer. There are some cases where you should not think about adding chapters at all. Whereas in other cases, you will have to experiment a bit before adding chapters.

Here are some tips that will help you.

Do Some Testing

Before adding chapters to a new video that you are thinking to upload, try adding chapters to an old video. See what happens to that video. Have the views increased? How about average view duration? Track these metrics first, and then try adding chapters to your upcoming videos to benefit from videos. Along with these metrics, you will also have to evaluate if adding chapters decreases or increases the watch time and number of views.

Label Your Chapters Using Keywords

Another thing to do that will help you have better traction is using a good keyword strategy. Look at what people are using while searching for content, which is similar to yours? Using names based on keywords that have better search volume will help your videos to rank higher.

Part 7: Why Video Chapter is Not working? [Problem solved]

There are a few mandatory things that you need to do before adding chapters to your YouTube video. Here are some of the common reasons why the video chapter is not working. See if any one of them is true in your case, and rectify it right away.

• Your video doesn’t have the 00:00 timestamp.
• Your video has less than three chapters.
• You have added a chapter that is less than 10 seconds long.
• You have not added the timestamps in chronological order.
• Rather than using “:” you have entered “.” for timecodes.
• If your channel has active copyright strikes, video chapters won’t work.
• Your channel doesn’t have more than 1k subscribers.
• Your video chapters are not suitable for some viewers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have seen chapter markers on YouTube of our official channel, you might be wondering how someone can create chapters on YouTube? What is the way to mark different parts of the videos, and how can you add markers to all the existing videos on YouTube? Don’t worry; this article will discuss everything about YouTube chapters that you need to know. Keep reading to find all the details and learn the step-by-step instructions to add chapters to your YouTube videos for better engagement.

• Part 1: What Are YouTube Chapters?
• Part 2: How to Add Chapter to YouTube Video Progress Bar?
• Part 3: Why Add Chapters to Videos?
• Part 4: When Add Chapters on YouTube?
• Part 5: Will Chapter Decrease Watching Time?
• Part 6: Video Chapter Adding Tips
• Part 7: Why YouTube Chapter is Not Working?

Part 1: What Are YouTube Chapters?

YouTube video chapters are an excellent way to optimize your YouTube content. When you have chapters for your YouTube video, each chapter will have an individual preview. Chapters will break your YouTube video into multiple parts allowing your audience to have better context and information.

As per YouTube, chapters let the audience navigate better through videos. Chapters will let your audience watch different video parts, which will eventually lead to better engagement. If you want to organize your YouTube content, chapters are one of the best ways to go about it. By using labeled timestamps, your video will be divided into multiple sections. Your audience will be able to see the preview of the content and easily skip to the part they want to see within the video’s progress bar.

Part 2: How to Add Chapter to YouTube Video Progress Bar?

If you are a YouTube creator and want to know how you can add chapters to your YouTube content, here’s what you need to do. Follow these instructions carefully:

Step 1: First things first, please sign in to your YouTube account.

Step 2: Select the video that you want to edit and add chapters.

Step 3: Click on the edit video option. This option will be there under the video.

Step 4: On the add details page, you will see the description box. Here, you need to add the list of titles and timestamps.

Please keep in mind that you must add the first timestamp with “00:00”. You will have to add a minimum of three timestamps with a minimum of 10 seconds for each chapter. Here is how it looks like in the description after published.

Part 3: Why YouTubers Should Add Chapters to videos?

There are two primary advantages of adding chapters to your YouTube videos. Apart from making your YouTube video look organized and neat, chapters will let you provide a better user experience to everyone watching your video because they will find all the information about your video faster and easier within a video. And the second benefit is that your YouTube video will show up in search results. This is a way to optimize your content for more users to find your content.

YouTube chapters are beneficial for both creators and viewers. On the progress bar, these clickable chapters can be added. This will allow a viewer to skip and scrub through a video quickly and skip to parts they actually want to watch.

This feature is quite helpful for videos that are pretty long. Chapters will let you segment the videos into important chapters so that the viewer can rewatch already watched chapters or skip to other chapters in the video. YouTube chapters have been recently added to this platform for better navigation and engagement.

Better User Experience for Users

Just like Google wants browsers to find what they are looking for when they add a keyword, YouTube also wants to help viewers find what they are looking for. Chapters can be immensely beneficial for extended content. For example, if you are uploading a video of your convert video, let the users jump straight to their favorite songs.

Even in tutorial video content, viewers will now have a chance to get straight to the main part of the video. With chapters being added, viewers will have an opportunity to decide whether they want to watch the whole video or not. They won’t have to keep skipping one part to another blindly. Chapters will allow them to find what they are looking for in an instant.

For Creators: Increased Visibility

If you know about the Google algorithm, you must be aware that it regularly changes its algorithm to let people find the information they are looking for easily. Adding chapters to your video will encourage Google to display them more often when someone searches for them, and this will include adding your videos to its featured snippets.

While adding chapters, you need to make sure that it is labeled with correct keywords, and it is clear and descriptive. YouTube videos are often showed as Google snippet when someone tries to find something on the search engine. Adding a chapter will let Google understand the content better, thereby letting your videos gain more search traffic.

Part 4: When should I add or not chapters on YouTube?

If you are wondering whether all videos on YouTube should have chapters, the answer to this is no. A two minutes long video won’t require chapters because it won’t make sense. Think about whether you would want your audience to have reduced watch time. Another thing to pay attention to is audience retention.

We mentioned earlier that adding chapters to long videos will be a good idea, but before you jump in and start adding chapters, you need to understand whether it will help you and should be done in your particular case?

If you are uploading a video on education, science and technology, how-to, news and politics, Q and A, and other similar videos, adding chapters will definitely help. In these kinds of videos, you will let your audience rewatch a section they liked the most over and over again.

However, if you are uploading music, entertainment, comedy, and film and animation videos, we will recommend not to add chapters because this will reduce the watch time.

Part 5: Do YouTube Video Chapters Decrease Channel Watch Time?

One of the most commonly asked questions regarding adding chapters to YouTube videos is whether it will reduce the watch time of a video. Video chapters are a pretty good feature and can enable your videos to engage with the viewers.

Since chapters allow your audience to skip through video content, they are not really watching the whole video, which can’t be suitable for audience retention! Here’s what we have to say to this: don’t put your 100% focus on watch time right now. Your focus should be creating informative and engaging content, which will keep your audience hooked to their screens. Even if you add chapters, if your audience doesn’t find it engaging, they will choose not to go on with the content.

Video chapters are a tiny part of the overall content. Chapters provide value to your audience, and you should try them. If you are uploading a concise video, animation video, funny video, and more, don’t add chapters.

Even some of the most watched videos on YouTube have chapters. Learn from them. These video makers could have thought about numbers rather than giving value to their audience, but they did just the opposite, and here they are with over a million views!

Part 6: Tips for adding chapters to YouTube video

Each video on YouTube is different, and that’s why there is no one-size-fits-all answer. There are some cases where you should not think about adding chapters at all. Whereas in other cases, you will have to experiment a bit before adding chapters.

Here are some tips that will help you.

Do Some Testing

Before adding chapters to a new video that you are thinking to upload, try adding chapters to an old video. See what happens to that video. Have the views increased? How about average view duration? Track these metrics first, and then try adding chapters to your upcoming videos to benefit from videos. Along with these metrics, you will also have to evaluate if adding chapters decreases or increases the watch time and number of views.

Label Your Chapters Using Keywords

Another thing to do that will help you have better traction is using a good keyword strategy. Look at what people are using while searching for content, which is similar to yours? Using names based on keywords that have better search volume will help your videos to rank higher.

Part 7: Why Video Chapter is Not working? [Problem solved]

There are a few mandatory things that you need to do before adding chapters to your YouTube video. Here are some of the common reasons why the video chapter is not working. See if any one of them is true in your case, and rectify it right away.

• Your video doesn’t have the 00:00 timestamp.
• Your video has less than three chapters.
• You have added a chapter that is less than 10 seconds long.
• You have not added the timestamps in chronological order.
• Rather than using “:” you have entered “.” for timecodes.
• If your channel has active copyright strikes, video chapters won’t work.
• Your channel doesn’t have more than 1k subscribers.
• Your video chapters are not suitable for some viewers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have seen chapter markers on YouTube of our official channel, you might be wondering how someone can create chapters on YouTube? What is the way to mark different parts of the videos, and how can you add markers to all the existing videos on YouTube? Don’t worry; this article will discuss everything about YouTube chapters that you need to know. Keep reading to find all the details and learn the step-by-step instructions to add chapters to your YouTube videos for better engagement.

• Part 1: What Are YouTube Chapters?
• Part 2: How to Add Chapter to YouTube Video Progress Bar?
• Part 3: Why Add Chapters to Videos?
• Part 4: When Add Chapters on YouTube?
• Part 5: Will Chapter Decrease Watching Time?
• Part 6: Video Chapter Adding Tips
• Part 7: Why YouTube Chapter is Not Working?

Part 1: What Are YouTube Chapters?

YouTube video chapters are an excellent way to optimize your YouTube content. When you have chapters for your YouTube video, each chapter will have an individual preview. Chapters will break your YouTube video into multiple parts allowing your audience to have better context and information.

As per YouTube, chapters let the audience navigate better through videos. Chapters will let your audience watch different video parts, which will eventually lead to better engagement. If you want to organize your YouTube content, chapters are one of the best ways to go about it. By using labeled timestamps, your video will be divided into multiple sections. Your audience will be able to see the preview of the content and easily skip to the part they want to see within the video’s progress bar.

Part 2: How to Add Chapter to YouTube Video Progress Bar?

If you are a YouTube creator and want to know how you can add chapters to your YouTube content, here’s what you need to do. Follow these instructions carefully:

Step 1: First things first, please sign in to your YouTube account.

Step 2: Select the video that you want to edit and add chapters.

Step 3: Click on the edit video option. This option will be there under the video.

Step 4: On the add details page, you will see the description box. Here, you need to add the list of titles and timestamps.

Please keep in mind that you must add the first timestamp with “00:00”. You will have to add a minimum of three timestamps with a minimum of 10 seconds for each chapter. Here is how it looks like in the description after published.

Part 3: Why YouTubers Should Add Chapters to videos?

There are two primary advantages of adding chapters to your YouTube videos. Apart from making your YouTube video look organized and neat, chapters will let you provide a better user experience to everyone watching your video because they will find all the information about your video faster and easier within a video. And the second benefit is that your YouTube video will show up in search results. This is a way to optimize your content for more users to find your content.

YouTube chapters are beneficial for both creators and viewers. On the progress bar, these clickable chapters can be added. This will allow a viewer to skip and scrub through a video quickly and skip to parts they actually want to watch.

This feature is quite helpful for videos that are pretty long. Chapters will let you segment the videos into important chapters so that the viewer can rewatch already watched chapters or skip to other chapters in the video. YouTube chapters have been recently added to this platform for better navigation and engagement.

Better User Experience for Users

Just like Google wants browsers to find what they are looking for when they add a keyword, YouTube also wants to help viewers find what they are looking for. Chapters can be immensely beneficial for extended content. For example, if you are uploading a video of your convert video, let the users jump straight to their favorite songs.

Even in tutorial video content, viewers will now have a chance to get straight to the main part of the video. With chapters being added, viewers will have an opportunity to decide whether they want to watch the whole video or not. They won’t have to keep skipping one part to another blindly. Chapters will allow them to find what they are looking for in an instant.

For Creators: Increased Visibility

If you know about the Google algorithm, you must be aware that it regularly changes its algorithm to let people find the information they are looking for easily. Adding chapters to your video will encourage Google to display them more often when someone searches for them, and this will include adding your videos to its featured snippets.

While adding chapters, you need to make sure that it is labeled with correct keywords, and it is clear and descriptive. YouTube videos are often showed as Google snippet when someone tries to find something on the search engine. Adding a chapter will let Google understand the content better, thereby letting your videos gain more search traffic.

Part 4: When should I add or not chapters on YouTube?

If you are wondering whether all videos on YouTube should have chapters, the answer to this is no. A two minutes long video won’t require chapters because it won’t make sense. Think about whether you would want your audience to have reduced watch time. Another thing to pay attention to is audience retention.

We mentioned earlier that adding chapters to long videos will be a good idea, but before you jump in and start adding chapters, you need to understand whether it will help you and should be done in your particular case?

If you are uploading a video on education, science and technology, how-to, news and politics, Q and A, and other similar videos, adding chapters will definitely help. In these kinds of videos, you will let your audience rewatch a section they liked the most over and over again.

However, if you are uploading music, entertainment, comedy, and film and animation videos, we will recommend not to add chapters because this will reduce the watch time.

Part 5: Do YouTube Video Chapters Decrease Channel Watch Time?

One of the most commonly asked questions regarding adding chapters to YouTube videos is whether it will reduce the watch time of a video. Video chapters are a pretty good feature and can enable your videos to engage with the viewers.

Since chapters allow your audience to skip through video content, they are not really watching the whole video, which can’t be suitable for audience retention! Here’s what we have to say to this: don’t put your 100% focus on watch time right now. Your focus should be creating informative and engaging content, which will keep your audience hooked to their screens. Even if you add chapters, if your audience doesn’t find it engaging, they will choose not to go on with the content.

Video chapters are a tiny part of the overall content. Chapters provide value to your audience, and you should try them. If you are uploading a concise video, animation video, funny video, and more, don’t add chapters.

Even some of the most watched videos on YouTube have chapters. Learn from them. These video makers could have thought about numbers rather than giving value to their audience, but they did just the opposite, and here they are with over a million views!

Part 6: Tips for adding chapters to YouTube video

Each video on YouTube is different, and that’s why there is no one-size-fits-all answer. There are some cases where you should not think about adding chapters at all. Whereas in other cases, you will have to experiment a bit before adding chapters.

Here are some tips that will help you.

Do Some Testing

Before adding chapters to a new video that you are thinking to upload, try adding chapters to an old video. See what happens to that video. Have the views increased? How about average view duration? Track these metrics first, and then try adding chapters to your upcoming videos to benefit from videos. Along with these metrics, you will also have to evaluate if adding chapters decreases or increases the watch time and number of views.

Label Your Chapters Using Keywords

Another thing to do that will help you have better traction is using a good keyword strategy. Look at what people are using while searching for content, which is similar to yours? Using names based on keywords that have better search volume will help your videos to rank higher.

Part 7: Why Video Chapter is Not working? [Problem solved]

There are a few mandatory things that you need to do before adding chapters to your YouTube video. Here are some of the common reasons why the video chapter is not working. See if any one of them is true in your case, and rectify it right away.

• Your video doesn’t have the 00:00 timestamp.
• Your video has less than three chapters.
• You have added a chapter that is less than 10 seconds long.
• You have not added the timestamps in chronological order.
• Rather than using “:” you have entered “.” for timecodes.
• If your channel has active copyright strikes, video chapters won’t work.
• Your channel doesn’t have more than 1k subscribers.
• Your video chapters are not suitable for some viewers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you have seen chapter markers on YouTube of our official channel, you might be wondering how someone can create chapters on YouTube? What is the way to mark different parts of the videos, and how can you add markers to all the existing videos on YouTube? Don’t worry; this article will discuss everything about YouTube chapters that you need to know. Keep reading to find all the details and learn the step-by-step instructions to add chapters to your YouTube videos for better engagement.

• Part 1: What Are YouTube Chapters?
• Part 2: How to Add Chapter to YouTube Video Progress Bar?
• Part 3: Why Add Chapters to Videos?
• Part 4: When Add Chapters on YouTube?
• Part 5: Will Chapter Decrease Watching Time?
• Part 6: Video Chapter Adding Tips
• Part 7: Why YouTube Chapter is Not Working?

Part 1: What Are YouTube Chapters?

YouTube video chapters are an excellent way to optimize your YouTube content. When you have chapters for your YouTube video, each chapter will have an individual preview. Chapters will break your YouTube video into multiple parts allowing your audience to have better context and information.

As per YouTube, chapters let the audience navigate better through videos. Chapters will let your audience watch different video parts, which will eventually lead to better engagement. If you want to organize your YouTube content, chapters are one of the best ways to go about it. By using labeled timestamps, your video will be divided into multiple sections. Your audience will be able to see the preview of the content and easily skip to the part they want to see within the video’s progress bar.

Part 2: How to Add Chapter to YouTube Video Progress Bar?

If you are a YouTube creator and want to know how you can add chapters to your YouTube content, here’s what you need to do. Follow these instructions carefully:

Step 1: First things first, please sign in to your YouTube account.

Step 2: Select the video that you want to edit and add chapters.

Step 3: Click on the edit video option. This option will be there under the video.

Step 4: On the add details page, you will see the description box. Here, you need to add the list of titles and timestamps.

Please keep in mind that you must add the first timestamp with “00:00”. You will have to add a minimum of three timestamps with a minimum of 10 seconds for each chapter. Here is how it looks like in the description after published.

Part 3: Why YouTubers Should Add Chapters to videos?

There are two primary advantages of adding chapters to your YouTube videos. Apart from making your YouTube video look organized and neat, chapters will let you provide a better user experience to everyone watching your video because they will find all the information about your video faster and easier within a video. And the second benefit is that your YouTube video will show up in search results. This is a way to optimize your content for more users to find your content.

YouTube chapters are beneficial for both creators and viewers. On the progress bar, these clickable chapters can be added. This will allow a viewer to skip and scrub through a video quickly and skip to parts they actually want to watch.

This feature is quite helpful for videos that are pretty long. Chapters will let you segment the videos into important chapters so that the viewer can rewatch already watched chapters or skip to other chapters in the video. YouTube chapters have been recently added to this platform for better navigation and engagement.

Better User Experience for Users

Just like Google wants browsers to find what they are looking for when they add a keyword, YouTube also wants to help viewers find what they are looking for. Chapters can be immensely beneficial for extended content. For example, if you are uploading a video of your convert video, let the users jump straight to their favorite songs.

Even in tutorial video content, viewers will now have a chance to get straight to the main part of the video. With chapters being added, viewers will have an opportunity to decide whether they want to watch the whole video or not. They won’t have to keep skipping one part to another blindly. Chapters will allow them to find what they are looking for in an instant.

For Creators: Increased Visibility

If you know about the Google algorithm, you must be aware that it regularly changes its algorithm to let people find the information they are looking for easily. Adding chapters to your video will encourage Google to display them more often when someone searches for them, and this will include adding your videos to its featured snippets.

While adding chapters, you need to make sure that it is labeled with correct keywords, and it is clear and descriptive. YouTube videos are often showed as Google snippet when someone tries to find something on the search engine. Adding a chapter will let Google understand the content better, thereby letting your videos gain more search traffic.

Part 4: When should I add or not chapters on YouTube?

If you are wondering whether all videos on YouTube should have chapters, the answer to this is no. A two minutes long video won’t require chapters because it won’t make sense. Think about whether you would want your audience to have reduced watch time. Another thing to pay attention to is audience retention.

We mentioned earlier that adding chapters to long videos will be a good idea, but before you jump in and start adding chapters, you need to understand whether it will help you and should be done in your particular case?

If you are uploading a video on education, science and technology, how-to, news and politics, Q and A, and other similar videos, adding chapters will definitely help. In these kinds of videos, you will let your audience rewatch a section they liked the most over and over again.

However, if you are uploading music, entertainment, comedy, and film and animation videos, we will recommend not to add chapters because this will reduce the watch time.

Part 5: Do YouTube Video Chapters Decrease Channel Watch Time?

One of the most commonly asked questions regarding adding chapters to YouTube videos is whether it will reduce the watch time of a video. Video chapters are a pretty good feature and can enable your videos to engage with the viewers.

Since chapters allow your audience to skip through video content, they are not really watching the whole video, which can’t be suitable for audience retention! Here’s what we have to say to this: don’t put your 100% focus on watch time right now. Your focus should be creating informative and engaging content, which will keep your audience hooked to their screens. Even if you add chapters, if your audience doesn’t find it engaging, they will choose not to go on with the content.

Video chapters are a tiny part of the overall content. Chapters provide value to your audience, and you should try them. If you are uploading a concise video, animation video, funny video, and more, don’t add chapters.

Even some of the most watched videos on YouTube have chapters. Learn from them. These video makers could have thought about numbers rather than giving value to their audience, but they did just the opposite, and here they are with over a million views!

Part 6: Tips for adding chapters to YouTube video

Each video on YouTube is different, and that’s why there is no one-size-fits-all answer. There are some cases where you should not think about adding chapters at all. Whereas in other cases, you will have to experiment a bit before adding chapters.

Here are some tips that will help you.

Do Some Testing

Before adding chapters to a new video that you are thinking to upload, try adding chapters to an old video. See what happens to that video. Have the views increased? How about average view duration? Track these metrics first, and then try adding chapters to your upcoming videos to benefit from videos. Along with these metrics, you will also have to evaluate if adding chapters decreases or increases the watch time and number of views.

Label Your Chapters Using Keywords

Another thing to do that will help you have better traction is using a good keyword strategy. Look at what people are using while searching for content, which is similar to yours? Using names based on keywords that have better search volume will help your videos to rank higher.

Part 7: Why Video Chapter is Not working? [Problem solved]

There are a few mandatory things that you need to do before adding chapters to your YouTube video. Here are some of the common reasons why the video chapter is not working. See if any one of them is true in your case, and rectify it right away.

• Your video doesn’t have the 00:00 timestamp.
• Your video has less than three chapters.
• You have added a chapter that is less than 10 seconds long.
• You have not added the timestamps in chronological order.
• Rather than using “:” you have entered “.” for timecodes.
• If your channel has active copyright strikes, video chapters won’t work.
• Your channel doesn’t have more than 1k subscribers.
• Your video chapters are not suitable for some viewers.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Truth Behind ASMR Video Enthusiasm

Things About ASMR Video You Should Know

Richard Bennett

Mar 27, 2024• Proven solutions

Despite their recent popularity, ASMR videos are still surrounded by a cloud of mystery, as there is so much we don’t know about the ASMR phenomenon. The scientific explanations of ASMR and the list of its potential causes of this reaction are not as extensive as they can be.

Moreover, the visual and audio content that is designed to trigger the ASMR is perceived as unusual which further contributes to the controversy associated with this genre of videos. You are at the right place if you would like to learn more about ASMR because in this article we are going to take you through all the things you need to know about ASMR.

How Do ASMR Videos Work?

As strange as it may sound, millions of people around the globe are watching videos of someone whispering into a microphone, and apparently, it is helping them deal with stress, anxiety, and insomnia.

However, watching a video in any setting isn’t enough to trigger ASMR. You have to be in a quiet room and away from the everyday hustle in order to put yourself into the state of mind in which experiencing ASMR is possible. So, once you’ve found a comfortable position in a quiet room you can play an ASMR video.

The type of trigger the video’s host is going to use varies from one video to another because in one video they might just speak softly into a microphone or gently blow air into it, while in another they might produce sounds using plastic or metal objects.

Moreover, the ASMR triggers the video’s host is going to use also depend on the host because some hosts are predominantly focused on audio triggers, while others focus on visual ASMR triggers. Role-plays are also quite common for ASMR videos and you can easily end up seeing the hosts dressed up as librarians, doctors, or even tailors pretending to measure your dimensions.

As a form of synesthesia, ASMR is triggered by a role-play or a low speaking voice as the visual or audio stimuli is associated with a pleasant experience that originates from the top of the head and then spreads through the neck and back.

Ideally, such a video should get you in the state of calmness and slight euphoria which in turn should help you relax and relieve the stress you’re experiencing. Whether or not ASMR videos can achieve this goal is debatable.

Can ASMR Be Experienced by Anyone?

The short and simple answer is no. In fact, most people are not ASMR sensitive and they don’t experience a tingling sensation when they hear someone whispering or see some of the common visual triggers of ASMR.

In addition, those who are capable of experiencing AMSR cannot initiate the sensation with just any of the known triggers. In most cases, ASMR is triggered by a particular sound or a visual stimulus that helps the person relax and feel the pleasurable sensation spread through their body.

Most ASMR videos are long so that the viewer can take their time to unwind before falling asleep. Whether or not the ASMR video will achieve the desired effect largely depends on the person watching it, because the AMSR trigger the video features may not affect the viewer who is sensitive to different types of stimuli.

The Most Common ASMR Triggers

It is still unclear what can trigger an ASMR since scientific research in this field has been scarce. Hence, it is difficult to know exactly what and under which circumstances can initiate such a reaction.

However, this phenomenon can be triggered by the following stimuli:

1. Whispering or a Low Soft Voice

This is by far the most common ASMR trigger. Speaking in a low soft voice will likely create a tingling and pleasant sensation that will ultimately relax the listener. Consequently, the vast majority of ASMR video hosts are whispering or speaking softly into the microphone.

2. Hearing repetitive sounds created by the performance of mundane tasks

The sounds created while turning the pages of a book, crumpling a piece of paper, or typing on a mechanical keyboard can all be potential ASMR triggers. It seems that the pleasant sensation is associated with the repetitiveness of these sounds, as they create a calming atmosphere.

3. Watching someone perform an everyday task

Seeing someone draw, paint, chop up food, or even write on a piece of paper can trigger the ASMR. Some people find the visual aspect of these actions relaxing, which in turn helps them get rid of the stress and sleep better.

4. Sounds generated while a person is eating or drinking

Chewing food loudly or slurping can generate a tingling sensation at the top of your head that later spreads through the entire body.

5. Getting attention

Although almost everyone likes receiving attention, some people have a strong ASMR reaction to being the center of someone’s attention.

6. Triggering the ASMR without the use of external factors

Some people have the ability to trigger ASMR consciously without having to resort to audio or visual stimuli. However, this is quite rare as most members of the ASMR community rely on video and audio content to trigger the ASMR.

7. Tapping on a surface

Tapping on the surface of a microphone or the surface of plastic or metal objects is yet another common ASMR trigger. The reparative tapping sound initiates a pleasant sensation that relaxes a person.

8. A hand touching a face

Tactile stimuli like a hand touching a face are known to be ASMR triggers. Besides touching a face, touching someone’s hand or hair can also trigger ASMR.

9. Hearing a particular genre of music

People who love music often have a physical reaction to it. Hearing your favorite genre of music can produce the ASMR sensation.

10. Listening to someone exhale into a mic

This ASMR trigger is frequently used in ASMR videos. Like all other audio ASMR triggers, blowing air into a microphone can help a person relax and fall asleep.

What Makes ASMR Videos So Popular?

A little over a year ago there were more than 13 million ASMR videos on YouTube, which shows vividly how popular this genre of video has become. Moreover, the videos containing hosts and animals eating different types of food have amassed billions of views.

The stressful lives we all lead, boredom, or simply the need to experience something different are the most common reasons why people watch ASMR videos. In addition, the viewers of these videos suggest that they help them deal with depression, anxiety, and other psychological problems. Over the course of the last decade, the ASMR videos have risen from obscurity to become one of the most popular genres of YouTube videos largely due to their uniqueness and their relaxing nature.

Where to Find ASMR videos?

A simple google search will reveal a variety of ASMR videos, since all major video hosting platforms like YouTube, Instagram, Twitch, or Vimeo offer a broad selection of ASMR videos. Their contents vary from simple videos of hosts whispering into a microphone to carefully planned and staged role plays. Also, you try installing the app called Tingles on your Smartphone if you want to have access to a huge collection of ASMR triggers.

Moreover, ASMR videos can be found on websites that host pornographic content, which is the consequence of the sexualization of this phenomenon. Therefore where to look for ASMR videos depends on the type of ASMR content you’re looking for. One thing is certain, you won’t have much trouble finding ASMR videos online.

Conclusion

At the beginning of the decade, ASMR was a little known phenomenon very few people knew about. Today, ASMR videos attract huge audiences from all around the world, as they’ve become one of the most popular types of videos on YouTube and other video hosting platforms.

Despite the enormous popularity of ASMR content, we still have much to learn about the phenomenon itself and what triggers it. The little information that is available indicates that not everyone is capable of having an autonomous sensory meridian response to audio or visual stimuli. Furthermore, the potential triggers vary from whispering to watching someone prepare food, which contributes to the mystery surrounding the phenomenon.

Hopefully, this article has helped you develop a better understanding of ASMR. If so, share your thought with us in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Despite their recent popularity, ASMR videos are still surrounded by a cloud of mystery, as there is so much we don’t know about the ASMR phenomenon. The scientific explanations of ASMR and the list of its potential causes of this reaction are not as extensive as they can be.

Moreover, the visual and audio content that is designed to trigger the ASMR is perceived as unusual which further contributes to the controversy associated with this genre of videos. You are at the right place if you would like to learn more about ASMR because in this article we are going to take you through all the things you need to know about ASMR.

How Do ASMR Videos Work?

As strange as it may sound, millions of people around the globe are watching videos of someone whispering into a microphone, and apparently, it is helping them deal with stress, anxiety, and insomnia.

However, watching a video in any setting isn’t enough to trigger ASMR. You have to be in a quiet room and away from the everyday hustle in order to put yourself into the state of mind in which experiencing ASMR is possible. So, once you’ve found a comfortable position in a quiet room you can play an ASMR video.

The type of trigger the video’s host is going to use varies from one video to another because in one video they might just speak softly into a microphone or gently blow air into it, while in another they might produce sounds using plastic or metal objects.

Moreover, the ASMR triggers the video’s host is going to use also depend on the host because some hosts are predominantly focused on audio triggers, while others focus on visual ASMR triggers. Role-plays are also quite common for ASMR videos and you can easily end up seeing the hosts dressed up as librarians, doctors, or even tailors pretending to measure your dimensions.

As a form of synesthesia, ASMR is triggered by a role-play or a low speaking voice as the visual or audio stimuli is associated with a pleasant experience that originates from the top of the head and then spreads through the neck and back.

Ideally, such a video should get you in the state of calmness and slight euphoria which in turn should help you relax and relieve the stress you’re experiencing. Whether or not ASMR videos can achieve this goal is debatable.

Can ASMR Be Experienced by Anyone?

The short and simple answer is no. In fact, most people are not ASMR sensitive and they don’t experience a tingling sensation when they hear someone whispering or see some of the common visual triggers of ASMR.

In addition, those who are capable of experiencing AMSR cannot initiate the sensation with just any of the known triggers. In most cases, ASMR is triggered by a particular sound or a visual stimulus that helps the person relax and feel the pleasurable sensation spread through their body.

Most ASMR videos are long so that the viewer can take their time to unwind before falling asleep. Whether or not the ASMR video will achieve the desired effect largely depends on the person watching it, because the AMSR trigger the video features may not affect the viewer who is sensitive to different types of stimuli.

The Most Common ASMR Triggers

It is still unclear what can trigger an ASMR since scientific research in this field has been scarce. Hence, it is difficult to know exactly what and under which circumstances can initiate such a reaction.

However, this phenomenon can be triggered by the following stimuli:

1. Whispering or a Low Soft Voice

This is by far the most common ASMR trigger. Speaking in a low soft voice will likely create a tingling and pleasant sensation that will ultimately relax the listener. Consequently, the vast majority of ASMR video hosts are whispering or speaking softly into the microphone.

2. Hearing repetitive sounds created by the performance of mundane tasks

The sounds created while turning the pages of a book, crumpling a piece of paper, or typing on a mechanical keyboard can all be potential ASMR triggers. It seems that the pleasant sensation is associated with the repetitiveness of these sounds, as they create a calming atmosphere.

3. Watching someone perform an everyday task

Seeing someone draw, paint, chop up food, or even write on a piece of paper can trigger the ASMR. Some people find the visual aspect of these actions relaxing, which in turn helps them get rid of the stress and sleep better.

4. Sounds generated while a person is eating or drinking

Chewing food loudly or slurping can generate a tingling sensation at the top of your head that later spreads through the entire body.

5. Getting attention

Although almost everyone likes receiving attention, some people have a strong ASMR reaction to being the center of someone’s attention.

6. Triggering the ASMR without the use of external factors

Some people have the ability to trigger ASMR consciously without having to resort to audio or visual stimuli. However, this is quite rare as most members of the ASMR community rely on video and audio content to trigger the ASMR.

7. Tapping on a surface

Tapping on the surface of a microphone or the surface of plastic or metal objects is yet another common ASMR trigger. The reparative tapping sound initiates a pleasant sensation that relaxes a person.

8. A hand touching a face

Tactile stimuli like a hand touching a face are known to be ASMR triggers. Besides touching a face, touching someone’s hand or hair can also trigger ASMR.

9. Hearing a particular genre of music

People who love music often have a physical reaction to it. Hearing your favorite genre of music can produce the ASMR sensation.

10. Listening to someone exhale into a mic

This ASMR trigger is frequently used in ASMR videos. Like all other audio ASMR triggers, blowing air into a microphone can help a person relax and fall asleep.

What Makes ASMR Videos So Popular?

A little over a year ago there were more than 13 million ASMR videos on YouTube, which shows vividly how popular this genre of video has become. Moreover, the videos containing hosts and animals eating different types of food have amassed billions of views.

The stressful lives we all lead, boredom, or simply the need to experience something different are the most common reasons why people watch ASMR videos. In addition, the viewers of these videos suggest that they help them deal with depression, anxiety, and other psychological problems. Over the course of the last decade, the ASMR videos have risen from obscurity to become one of the most popular genres of YouTube videos largely due to their uniqueness and their relaxing nature.

Where to Find ASMR videos?

A simple google search will reveal a variety of ASMR videos, since all major video hosting platforms like YouTube, Instagram, Twitch, or Vimeo offer a broad selection of ASMR videos. Their contents vary from simple videos of hosts whispering into a microphone to carefully planned and staged role plays. Also, you try installing the app called Tingles on your Smartphone if you want to have access to a huge collection of ASMR triggers.

Moreover, ASMR videos can be found on websites that host pornographic content, which is the consequence of the sexualization of this phenomenon. Therefore where to look for ASMR videos depends on the type of ASMR content you’re looking for. One thing is certain, you won’t have much trouble finding ASMR videos online.

Conclusion

At the beginning of the decade, ASMR was a little known phenomenon very few people knew about. Today, ASMR videos attract huge audiences from all around the world, as they’ve become one of the most popular types of videos on YouTube and other video hosting platforms.

Despite the enormous popularity of ASMR content, we still have much to learn about the phenomenon itself and what triggers it. The little information that is available indicates that not everyone is capable of having an autonomous sensory meridian response to audio or visual stimuli. Furthermore, the potential triggers vary from whispering to watching someone prepare food, which contributes to the mystery surrounding the phenomenon.

Hopefully, this article has helped you develop a better understanding of ASMR. If so, share your thought with us in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Despite their recent popularity, ASMR videos are still surrounded by a cloud of mystery, as there is so much we don’t know about the ASMR phenomenon. The scientific explanations of ASMR and the list of its potential causes of this reaction are not as extensive as they can be.

Moreover, the visual and audio content that is designed to trigger the ASMR is perceived as unusual which further contributes to the controversy associated with this genre of videos. You are at the right place if you would like to learn more about ASMR because in this article we are going to take you through all the things you need to know about ASMR.

How Do ASMR Videos Work?

As strange as it may sound, millions of people around the globe are watching videos of someone whispering into a microphone, and apparently, it is helping them deal with stress, anxiety, and insomnia.

However, watching a video in any setting isn’t enough to trigger ASMR. You have to be in a quiet room and away from the everyday hustle in order to put yourself into the state of mind in which experiencing ASMR is possible. So, once you’ve found a comfortable position in a quiet room you can play an ASMR video.

The type of trigger the video’s host is going to use varies from one video to another because in one video they might just speak softly into a microphone or gently blow air into it, while in another they might produce sounds using plastic or metal objects.

Moreover, the ASMR triggers the video’s host is going to use also depend on the host because some hosts are predominantly focused on audio triggers, while others focus on visual ASMR triggers. Role-plays are also quite common for ASMR videos and you can easily end up seeing the hosts dressed up as librarians, doctors, or even tailors pretending to measure your dimensions.

As a form of synesthesia, ASMR is triggered by a role-play or a low speaking voice as the visual or audio stimuli is associated with a pleasant experience that originates from the top of the head and then spreads through the neck and back.

Ideally, such a video should get you in the state of calmness and slight euphoria which in turn should help you relax and relieve the stress you’re experiencing. Whether or not ASMR videos can achieve this goal is debatable.

Can ASMR Be Experienced by Anyone?

The short and simple answer is no. In fact, most people are not ASMR sensitive and they don’t experience a tingling sensation when they hear someone whispering or see some of the common visual triggers of ASMR.

In addition, those who are capable of experiencing AMSR cannot initiate the sensation with just any of the known triggers. In most cases, ASMR is triggered by a particular sound or a visual stimulus that helps the person relax and feel the pleasurable sensation spread through their body.

Most ASMR videos are long so that the viewer can take their time to unwind before falling asleep. Whether or not the ASMR video will achieve the desired effect largely depends on the person watching it, because the AMSR trigger the video features may not affect the viewer who is sensitive to different types of stimuli.

The Most Common ASMR Triggers

It is still unclear what can trigger an ASMR since scientific research in this field has been scarce. Hence, it is difficult to know exactly what and under which circumstances can initiate such a reaction.

However, this phenomenon can be triggered by the following stimuli:

1. Whispering or a Low Soft Voice

This is by far the most common ASMR trigger. Speaking in a low soft voice will likely create a tingling and pleasant sensation that will ultimately relax the listener. Consequently, the vast majority of ASMR video hosts are whispering or speaking softly into the microphone.

2. Hearing repetitive sounds created by the performance of mundane tasks

The sounds created while turning the pages of a book, crumpling a piece of paper, or typing on a mechanical keyboard can all be potential ASMR triggers. It seems that the pleasant sensation is associated with the repetitiveness of these sounds, as they create a calming atmosphere.

3. Watching someone perform an everyday task

Seeing someone draw, paint, chop up food, or even write on a piece of paper can trigger the ASMR. Some people find the visual aspect of these actions relaxing, which in turn helps them get rid of the stress and sleep better.

4. Sounds generated while a person is eating or drinking

Chewing food loudly or slurping can generate a tingling sensation at the top of your head that later spreads through the entire body.

5. Getting attention

Although almost everyone likes receiving attention, some people have a strong ASMR reaction to being the center of someone’s attention.

6. Triggering the ASMR without the use of external factors

Some people have the ability to trigger ASMR consciously without having to resort to audio or visual stimuli. However, this is quite rare as most members of the ASMR community rely on video and audio content to trigger the ASMR.

7. Tapping on a surface

Tapping on the surface of a microphone or the surface of plastic or metal objects is yet another common ASMR trigger. The reparative tapping sound initiates a pleasant sensation that relaxes a person.

8. A hand touching a face

Tactile stimuli like a hand touching a face are known to be ASMR triggers. Besides touching a face, touching someone’s hand or hair can also trigger ASMR.

9. Hearing a particular genre of music

People who love music often have a physical reaction to it. Hearing your favorite genre of music can produce the ASMR sensation.

10. Listening to someone exhale into a mic

This ASMR trigger is frequently used in ASMR videos. Like all other audio ASMR triggers, blowing air into a microphone can help a person relax and fall asleep.

What Makes ASMR Videos So Popular?

A little over a year ago there were more than 13 million ASMR videos on YouTube, which shows vividly how popular this genre of video has become. Moreover, the videos containing hosts and animals eating different types of food have amassed billions of views.

The stressful lives we all lead, boredom, or simply the need to experience something different are the most common reasons why people watch ASMR videos. In addition, the viewers of these videos suggest that they help them deal with depression, anxiety, and other psychological problems. Over the course of the last decade, the ASMR videos have risen from obscurity to become one of the most popular genres of YouTube videos largely due to their uniqueness and their relaxing nature.

Where to Find ASMR videos?

A simple google search will reveal a variety of ASMR videos, since all major video hosting platforms like YouTube, Instagram, Twitch, or Vimeo offer a broad selection of ASMR videos. Their contents vary from simple videos of hosts whispering into a microphone to carefully planned and staged role plays. Also, you try installing the app called Tingles on your Smartphone if you want to have access to a huge collection of ASMR triggers.

Moreover, ASMR videos can be found on websites that host pornographic content, which is the consequence of the sexualization of this phenomenon. Therefore where to look for ASMR videos depends on the type of ASMR content you’re looking for. One thing is certain, you won’t have much trouble finding ASMR videos online.

Conclusion

At the beginning of the decade, ASMR was a little known phenomenon very few people knew about. Today, ASMR videos attract huge audiences from all around the world, as they’ve become one of the most popular types of videos on YouTube and other video hosting platforms.

Despite the enormous popularity of ASMR content, we still have much to learn about the phenomenon itself and what triggers it. The little information that is available indicates that not everyone is capable of having an autonomous sensory meridian response to audio or visual stimuli. Furthermore, the potential triggers vary from whispering to watching someone prepare food, which contributes to the mystery surrounding the phenomenon.

Hopefully, this article has helped you develop a better understanding of ASMR. If so, share your thought with us in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Despite their recent popularity, ASMR videos are still surrounded by a cloud of mystery, as there is so much we don’t know about the ASMR phenomenon. The scientific explanations of ASMR and the list of its potential causes of this reaction are not as extensive as they can be.

Moreover, the visual and audio content that is designed to trigger the ASMR is perceived as unusual which further contributes to the controversy associated with this genre of videos. You are at the right place if you would like to learn more about ASMR because in this article we are going to take you through all the things you need to know about ASMR.

How Do ASMR Videos Work?

As strange as it may sound, millions of people around the globe are watching videos of someone whispering into a microphone, and apparently, it is helping them deal with stress, anxiety, and insomnia.

However, watching a video in any setting isn’t enough to trigger ASMR. You have to be in a quiet room and away from the everyday hustle in order to put yourself into the state of mind in which experiencing ASMR is possible. So, once you’ve found a comfortable position in a quiet room you can play an ASMR video.

The type of trigger the video’s host is going to use varies from one video to another because in one video they might just speak softly into a microphone or gently blow air into it, while in another they might produce sounds using plastic or metal objects.

Moreover, the ASMR triggers the video’s host is going to use also depend on the host because some hosts are predominantly focused on audio triggers, while others focus on visual ASMR triggers. Role-plays are also quite common for ASMR videos and you can easily end up seeing the hosts dressed up as librarians, doctors, or even tailors pretending to measure your dimensions.

As a form of synesthesia, ASMR is triggered by a role-play or a low speaking voice as the visual or audio stimuli is associated with a pleasant experience that originates from the top of the head and then spreads through the neck and back.

Ideally, such a video should get you in the state of calmness and slight euphoria which in turn should help you relax and relieve the stress you’re experiencing. Whether or not ASMR videos can achieve this goal is debatable.

Can ASMR Be Experienced by Anyone?

The short and simple answer is no. In fact, most people are not ASMR sensitive and they don’t experience a tingling sensation when they hear someone whispering or see some of the common visual triggers of ASMR.

In addition, those who are capable of experiencing AMSR cannot initiate the sensation with just any of the known triggers. In most cases, ASMR is triggered by a particular sound or a visual stimulus that helps the person relax and feel the pleasurable sensation spread through their body.

Most ASMR videos are long so that the viewer can take their time to unwind before falling asleep. Whether or not the ASMR video will achieve the desired effect largely depends on the person watching it, because the AMSR trigger the video features may not affect the viewer who is sensitive to different types of stimuli.

The Most Common ASMR Triggers

It is still unclear what can trigger an ASMR since scientific research in this field has been scarce. Hence, it is difficult to know exactly what and under which circumstances can initiate such a reaction.

However, this phenomenon can be triggered by the following stimuli:

1. Whispering or a Low Soft Voice

This is by far the most common ASMR trigger. Speaking in a low soft voice will likely create a tingling and pleasant sensation that will ultimately relax the listener. Consequently, the vast majority of ASMR video hosts are whispering or speaking softly into the microphone.

2. Hearing repetitive sounds created by the performance of mundane tasks

The sounds created while turning the pages of a book, crumpling a piece of paper, or typing on a mechanical keyboard can all be potential ASMR triggers. It seems that the pleasant sensation is associated with the repetitiveness of these sounds, as they create a calming atmosphere.

3. Watching someone perform an everyday task

Seeing someone draw, paint, chop up food, or even write on a piece of paper can trigger the ASMR. Some people find the visual aspect of these actions relaxing, which in turn helps them get rid of the stress and sleep better.

4. Sounds generated while a person is eating or drinking

Chewing food loudly or slurping can generate a tingling sensation at the top of your head that later spreads through the entire body.

5. Getting attention

Although almost everyone likes receiving attention, some people have a strong ASMR reaction to being the center of someone’s attention.

6. Triggering the ASMR without the use of external factors

Some people have the ability to trigger ASMR consciously without having to resort to audio or visual stimuli. However, this is quite rare as most members of the ASMR community rely on video and audio content to trigger the ASMR.

7. Tapping on a surface

Tapping on the surface of a microphone or the surface of plastic or metal objects is yet another common ASMR trigger. The reparative tapping sound initiates a pleasant sensation that relaxes a person.

8. A hand touching a face

Tactile stimuli like a hand touching a face are known to be ASMR triggers. Besides touching a face, touching someone’s hand or hair can also trigger ASMR.

9. Hearing a particular genre of music

People who love music often have a physical reaction to it. Hearing your favorite genre of music can produce the ASMR sensation.

10. Listening to someone exhale into a mic

This ASMR trigger is frequently used in ASMR videos. Like all other audio ASMR triggers, blowing air into a microphone can help a person relax and fall asleep.

What Makes ASMR Videos So Popular?

A little over a year ago there were more than 13 million ASMR videos on YouTube, which shows vividly how popular this genre of video has become. Moreover, the videos containing hosts and animals eating different types of food have amassed billions of views.

The stressful lives we all lead, boredom, or simply the need to experience something different are the most common reasons why people watch ASMR videos. In addition, the viewers of these videos suggest that they help them deal with depression, anxiety, and other psychological problems. Over the course of the last decade, the ASMR videos have risen from obscurity to become one of the most popular genres of YouTube videos largely due to their uniqueness and their relaxing nature.

Where to Find ASMR videos?

A simple google search will reveal a variety of ASMR videos, since all major video hosting platforms like YouTube, Instagram, Twitch, or Vimeo offer a broad selection of ASMR videos. Their contents vary from simple videos of hosts whispering into a microphone to carefully planned and staged role plays. Also, you try installing the app called Tingles on your Smartphone if you want to have access to a huge collection of ASMR triggers.

Moreover, ASMR videos can be found on websites that host pornographic content, which is the consequence of the sexualization of this phenomenon. Therefore where to look for ASMR videos depends on the type of ASMR content you’re looking for. One thing is certain, you won’t have much trouble finding ASMR videos online.

Conclusion

At the beginning of the decade, ASMR was a little known phenomenon very few people knew about. Today, ASMR videos attract huge audiences from all around the world, as they’ve become one of the most popular types of videos on YouTube and other video hosting platforms.

Despite the enormous popularity of ASMR content, we still have much to learn about the phenomenon itself and what triggers it. The little information that is available indicates that not everyone is capable of having an autonomous sensory meridian response to audio or visual stimuli. Furthermore, the potential triggers vary from whispering to watching someone prepare food, which contributes to the mystery surrounding the phenomenon.

Hopefully, this article has helped you develop a better understanding of ASMR. If so, share your thought with us in the comments.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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