Strategic Branding Techniques for Higher YouTube Followings

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

From Phone Videos to Channel Fame: An Easy Path for New Entrepreneurs

Versatile YouTube Video Editor - Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

The relevance of YouTube and the need to have a channel are visible with the rise in viewership. Having launched on February 14th, 2005, YouTube has become the 2nd most visited social media website according to Google statistics having a whopping over 2 billion users on the platform monthly.

As an entrepreneur or a company, one of the easiest and fastest ways of selling your brand or skill is via the YouTube platform. Thus, you must know how to make a YouTube channel on iPhone and how to make a YouTube channel on Android. Having overwhelming subscribers becomes an added advantage as not only will you and your business be known or recognized, YouTube has a way of appreciating and paying some of their influencers as well.

At this point, I know how hungry you are to kick-start your YouTube. This article will help guide you through creating a YouTube channel on your mobile, whether for personal or business purposes. Rather than scanning through, you should peruse through attentively.

In this article

01 How to Make a Personal YouTube Channel on Mobile

02 How to Create a Business YouTube on Mobile

03 Five Tips to Start a YouTube channel

Part 1: How to Make a Personal YouTube Channel on Mobile

Creating a YouTube channel on mobile is not a cumbersome one. It is as easy as ABC, and within split seconds you’ve created your own YouTube channel. The guideline entails the following steps:

1. The first step to setting up your personal YouTube channel starts with creating a Google account for those who don’t have any yet.
2. Whether you open your YouTube app or via the web browser of your phone, open the YouTube website.
3. On the top right-hand side of your mobile, tap on your profile image

Source: howtogeek.com

1. A drop-down menu will pop up. Click on your channel icon.
2. An option to create a new channel comes up. (For those who have a channel already, an alternative to manage your channel or video will show.)

1. An option to input your name pops up on the screen. Carefully insert your desired name and tap on Create.
2. If you would love to halt and resume later in the setting up, you can scroll down to click on the ‘set up later.’

Part 2: How to Create a Business YouTube on Mobile

The clarity on the relevance of YouTube in this dispensation when it comes to branding or business-boosting is immense. Many savvy entrepreneurs and business companies have come to the known for their beautiful advantages. With over 2 billion people trooping into the site monthly, making your brand come to the limelight in this social media implies reaching one-tenth of the users,i.e., if you play by the rules of strategically planning your business growth, the top. However, this article may not reveal the different strategies to adopt so you can become an influencer in your line of business; instead, it will start from scratch on how to get your YouTube business page started. How then can one create his own business YouTube account?

1. Signing into a Google account

To successfully start using the YouTube app, there is a need to sign officially into Google. If you’ve it in mind to have a separate Google account for your business account, you kick-start it at this stage.

However, you can still use your name to open a Google account and create a business YouTube account for subsequent use. The truth is that YouTube gives room for you still to make a business account with a business name thus, eliminating the need to use a business name in creating your Google account.

2. Creating a business name

Once you create a Google account, the next step is to make your business a YouTube account. This you do by either signing into your YouTube app or via the YouTube website in your mobile browser. Once logged in to the app interface, you will see the profile photo you used in creating your Google account or the initial letter of the first name you used on the top right-hand side of your mobile. Tap on it, and a drop-down menu will come up, tap on the ‘create a channel’ icon, which will lead you to another interface where you have the option to select ‘Get started’ or ‘No thanks.’ A tap on the get started will reveal an option to either create your channel using the name and image of your Google account or use a customized name.

Source: buffer.com

Selecting the custom name gives you the autonomy to use the brand or business name of your choice, after which you tap on the create option.

3. Customize your business page

At this point, you can design the layout by utilizing the appealing icon and banner of your choice, just as provided by the likes of Facebook or Twitter. The customized templates in Canva are there for you to design your page to your state.

I know you would be wondering how to go about this; YouTube can directly upload your artwork with a preview option available. You can crop your artwork to fit your page, making it look more professional.

To be emphatic, creating a business account is still simple but with professionalism. Remember you are selling yourself and your brand, and it is expedient to give your best on your page. Do well to describe your page as excellent as you can, let your activity in terms of photo and video uploads be of the best. This way, subscribers will not hesitate to hit the like and subscribe button. Good luck as you kick-start your business page.

Part 3: Five Tips to Start a YouTube channel

Carefully observe how YouTube channels function and possibly how entrepreneurs and business owners make waves in the YouTube industry. Then, sit down and watch either your mobile phone or computer and think about making a YouTube Channel on iPhone or understand how to create a YouTube Channel on mobile and earn money, especially to beginners. This way, you can make it envy to all becomes a significant challenge—however, the crucial tips in starting your own YT channel.

Identify Goal of Channel

What are you trying to achieve? Customer education, testimonials or do you want people to subscribe? Be clear on what you want your YouTube channel to do for your brand and how it fits into your overall marketing strategy.

Gather Content Ideas

Gather content, even before you make a YouTube channel on mobile. You can start with a series of videos talking about your company, products, or industry and then launch the channel once they are all done. If you can’t think of any content on your own, try searching around online to see if others have already created videos of this sort and have posted them online. Then, use those videos as examples when you make your content.

Logo and Thumbnail Design

How to make a logo for YouTube on mobile?

Once you are up with content creation, you will have to create a thumbnail for your video. Attractive and catchy thumbnails that persuade searchers to click on your video are critical. Here we will see how to create a logo for a YouTube video on mobile. For this purpose, Canva.com can create attractive thumbnails and a Catchy logo. Using this tool, you can create, edit and customize graphics for your YouTube videos.

Quality of Video is Important

Don’t just put up videos willy-nilly. Think about what content would work for your brand and audience. The content needs to be engaging, relevant, and inspiring so people will keep coming back for more videos. You don’t have to have the latest video equipment either – think about the type of content that would work best.

Choose Video Editing Software

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Lastly, you must use high-quality producing software. So we recommend Filmora Video Editor that offers a wide range of effects, themes, and titles. It lets you create professional-looking videos with various presets for quick editing. It incorporates support for most common video formats. If you’re looking for a straightforward but potent video editor, Filmora is your best option.

Conclusion

I firmly believe that at this point, understanding how to create a YouTube channel in mobile will be an easy one. We discussed ways of not just developing your YT channel but also how to give your page the best of professional work. This article is truly an eye-opener and contains from scratch the step-wise order of growing and learning how to make a logo for YouTube Channel in mobile and creating personal and business accounts to earn some money.

Try It Free Try It Free

The relevance of YouTube and the need to have a channel are visible with the rise in viewership. Having launched on February 14th, 2005, YouTube has become the 2nd most visited social media website according to Google statistics having a whopping over 2 billion users on the platform monthly.

As an entrepreneur or a company, one of the easiest and fastest ways of selling your brand or skill is via the YouTube platform. Thus, you must know how to make a YouTube channel on iPhone and how to make a YouTube channel on Android. Having overwhelming subscribers becomes an added advantage as not only will you and your business be known or recognized, YouTube has a way of appreciating and paying some of their influencers as well.

At this point, I know how hungry you are to kick-start your YouTube. This article will help guide you through creating a YouTube channel on your mobile, whether for personal or business purposes. Rather than scanning through, you should peruse through attentively.

In this article

01 How to Make a Personal YouTube Channel on Mobile

02 How to Create a Business YouTube on Mobile

03 Five Tips to Start a YouTube channel

Part 1: How to Make a Personal YouTube Channel on Mobile

Creating a YouTube channel on mobile is not a cumbersome one. It is as easy as ABC, and within split seconds you’ve created your own YouTube channel. The guideline entails the following steps:

1. The first step to setting up your personal YouTube channel starts with creating a Google account for those who don’t have any yet.
2. Whether you open your YouTube app or via the web browser of your phone, open the YouTube website.
3. On the top right-hand side of your mobile, tap on your profile image

Source: howtogeek.com

1. A drop-down menu will pop up. Click on your channel icon.
2. An option to create a new channel comes up. (For those who have a channel already, an alternative to manage your channel or video will show.)

1. An option to input your name pops up on the screen. Carefully insert your desired name and tap on Create.
2. If you would love to halt and resume later in the setting up, you can scroll down to click on the ‘set up later.’

Part 2: How to Create a Business YouTube on Mobile

The clarity on the relevance of YouTube in this dispensation when it comes to branding or business-boosting is immense. Many savvy entrepreneurs and business companies have come to the known for their beautiful advantages. With over 2 billion people trooping into the site monthly, making your brand come to the limelight in this social media implies reaching one-tenth of the users,i.e., if you play by the rules of strategically planning your business growth, the top. However, this article may not reveal the different strategies to adopt so you can become an influencer in your line of business; instead, it will start from scratch on how to get your YouTube business page started. How then can one create his own business YouTube account?

1. Signing into a Google account

To successfully start using the YouTube app, there is a need to sign officially into Google. If you’ve it in mind to have a separate Google account for your business account, you kick-start it at this stage.

However, you can still use your name to open a Google account and create a business YouTube account for subsequent use. The truth is that YouTube gives room for you still to make a business account with a business name thus, eliminating the need to use a business name in creating your Google account.

2. Creating a business name

Once you create a Google account, the next step is to make your business a YouTube account. This you do by either signing into your YouTube app or via the YouTube website in your mobile browser. Once logged in to the app interface, you will see the profile photo you used in creating your Google account or the initial letter of the first name you used on the top right-hand side of your mobile. Tap on it, and a drop-down menu will come up, tap on the ‘create a channel’ icon, which will lead you to another interface where you have the option to select ‘Get started’ or ‘No thanks.’ A tap on the get started will reveal an option to either create your channel using the name and image of your Google account or use a customized name.

Source: buffer.com

Selecting the custom name gives you the autonomy to use the brand or business name of your choice, after which you tap on the create option.

3. Customize your business page

At this point, you can design the layout by utilizing the appealing icon and banner of your choice, just as provided by the likes of Facebook or Twitter. The customized templates in Canva are there for you to design your page to your state.

I know you would be wondering how to go about this; YouTube can directly upload your artwork with a preview option available. You can crop your artwork to fit your page, making it look more professional.

To be emphatic, creating a business account is still simple but with professionalism. Remember you are selling yourself and your brand, and it is expedient to give your best on your page. Do well to describe your page as excellent as you can, let your activity in terms of photo and video uploads be of the best. This way, subscribers will not hesitate to hit the like and subscribe button. Good luck as you kick-start your business page.

Part 3: Five Tips to Start a YouTube channel

Carefully observe how YouTube channels function and possibly how entrepreneurs and business owners make waves in the YouTube industry. Then, sit down and watch either your mobile phone or computer and think about making a YouTube Channel on iPhone or understand how to create a YouTube Channel on mobile and earn money, especially to beginners. This way, you can make it envy to all becomes a significant challenge—however, the crucial tips in starting your own YT channel.

Identify Goal of Channel

What are you trying to achieve? Customer education, testimonials or do you want people to subscribe? Be clear on what you want your YouTube channel to do for your brand and how it fits into your overall marketing strategy.

Gather Content Ideas

Gather content, even before you make a YouTube channel on mobile. You can start with a series of videos talking about your company, products, or industry and then launch the channel once they are all done. If you can’t think of any content on your own, try searching around online to see if others have already created videos of this sort and have posted them online. Then, use those videos as examples when you make your content.

Logo and Thumbnail Design

How to make a logo for YouTube on mobile?

Once you are up with content creation, you will have to create a thumbnail for your video. Attractive and catchy thumbnails that persuade searchers to click on your video are critical. Here we will see how to create a logo for a YouTube video on mobile. For this purpose, Canva.com can create attractive thumbnails and a Catchy logo. Using this tool, you can create, edit and customize graphics for your YouTube videos.

Quality of Video is Important

Don’t just put up videos willy-nilly. Think about what content would work for your brand and audience. The content needs to be engaging, relevant, and inspiring so people will keep coming back for more videos. You don’t have to have the latest video equipment either – think about the type of content that would work best.

Choose Video Editing Software

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Lastly, you must use high-quality producing software. So we recommend Filmora Video Editor that offers a wide range of effects, themes, and titles. It lets you create professional-looking videos with various presets for quick editing. It incorporates support for most common video formats. If you’re looking for a straightforward but potent video editor, Filmora is your best option.

Conclusion

I firmly believe that at this point, understanding how to create a YouTube channel in mobile will be an easy one. We discussed ways of not just developing your YT channel but also how to give your page the best of professional work. This article is truly an eye-opener and contains from scratch the step-wise order of growing and learning how to make a logo for YouTube Channel in mobile and creating personal and business accounts to earn some money.

Try It Free Try It Free

The relevance of YouTube and the need to have a channel are visible with the rise in viewership. Having launched on February 14th, 2005, YouTube has become the 2nd most visited social media website according to Google statistics having a whopping over 2 billion users on the platform monthly.

As an entrepreneur or a company, one of the easiest and fastest ways of selling your brand or skill is via the YouTube platform. Thus, you must know how to make a YouTube channel on iPhone and how to make a YouTube channel on Android. Having overwhelming subscribers becomes an added advantage as not only will you and your business be known or recognized, YouTube has a way of appreciating and paying some of their influencers as well.

At this point, I know how hungry you are to kick-start your YouTube. This article will help guide you through creating a YouTube channel on your mobile, whether for personal or business purposes. Rather than scanning through, you should peruse through attentively.

In this article

01 How to Make a Personal YouTube Channel on Mobile

02 How to Create a Business YouTube on Mobile

03 Five Tips to Start a YouTube channel

Part 1: How to Make a Personal YouTube Channel on Mobile

Creating a YouTube channel on mobile is not a cumbersome one. It is as easy as ABC, and within split seconds you’ve created your own YouTube channel. The guideline entails the following steps:

1. The first step to setting up your personal YouTube channel starts with creating a Google account for those who don’t have any yet.
2. Whether you open your YouTube app or via the web browser of your phone, open the YouTube website.
3. On the top right-hand side of your mobile, tap on your profile image

Source: howtogeek.com

1. A drop-down menu will pop up. Click on your channel icon.
2. An option to create a new channel comes up. (For those who have a channel already, an alternative to manage your channel or video will show.)

1. An option to input your name pops up on the screen. Carefully insert your desired name and tap on Create.
2. If you would love to halt and resume later in the setting up, you can scroll down to click on the ‘set up later.’

Part 2: How to Create a Business YouTube on Mobile

The clarity on the relevance of YouTube in this dispensation when it comes to branding or business-boosting is immense. Many savvy entrepreneurs and business companies have come to the known for their beautiful advantages. With over 2 billion people trooping into the site monthly, making your brand come to the limelight in this social media implies reaching one-tenth of the users,i.e., if you play by the rules of strategically planning your business growth, the top. However, this article may not reveal the different strategies to adopt so you can become an influencer in your line of business; instead, it will start from scratch on how to get your YouTube business page started. How then can one create his own business YouTube account?

1. Signing into a Google account

To successfully start using the YouTube app, there is a need to sign officially into Google. If you’ve it in mind to have a separate Google account for your business account, you kick-start it at this stage.

However, you can still use your name to open a Google account and create a business YouTube account for subsequent use. The truth is that YouTube gives room for you still to make a business account with a business name thus, eliminating the need to use a business name in creating your Google account.

2. Creating a business name

Once you create a Google account, the next step is to make your business a YouTube account. This you do by either signing into your YouTube app or via the YouTube website in your mobile browser. Once logged in to the app interface, you will see the profile photo you used in creating your Google account or the initial letter of the first name you used on the top right-hand side of your mobile. Tap on it, and a drop-down menu will come up, tap on the ‘create a channel’ icon, which will lead you to another interface where you have the option to select ‘Get started’ or ‘No thanks.’ A tap on the get started will reveal an option to either create your channel using the name and image of your Google account or use a customized name.

Source: buffer.com

Selecting the custom name gives you the autonomy to use the brand or business name of your choice, after which you tap on the create option.

3. Customize your business page

At this point, you can design the layout by utilizing the appealing icon and banner of your choice, just as provided by the likes of Facebook or Twitter. The customized templates in Canva are there for you to design your page to your state.

I know you would be wondering how to go about this; YouTube can directly upload your artwork with a preview option available. You can crop your artwork to fit your page, making it look more professional.

To be emphatic, creating a business account is still simple but with professionalism. Remember you are selling yourself and your brand, and it is expedient to give your best on your page. Do well to describe your page as excellent as you can, let your activity in terms of photo and video uploads be of the best. This way, subscribers will not hesitate to hit the like and subscribe button. Good luck as you kick-start your business page.

Part 3: Five Tips to Start a YouTube channel

Carefully observe how YouTube channels function and possibly how entrepreneurs and business owners make waves in the YouTube industry. Then, sit down and watch either your mobile phone or computer and think about making a YouTube Channel on iPhone or understand how to create a YouTube Channel on mobile and earn money, especially to beginners. This way, you can make it envy to all becomes a significant challenge—however, the crucial tips in starting your own YT channel.

Identify Goal of Channel

What are you trying to achieve? Customer education, testimonials or do you want people to subscribe? Be clear on what you want your YouTube channel to do for your brand and how it fits into your overall marketing strategy.

Gather Content Ideas

Gather content, even before you make a YouTube channel on mobile. You can start with a series of videos talking about your company, products, or industry and then launch the channel once they are all done. If you can’t think of any content on your own, try searching around online to see if others have already created videos of this sort and have posted them online. Then, use those videos as examples when you make your content.

Logo and Thumbnail Design

How to make a logo for YouTube on mobile?

Once you are up with content creation, you will have to create a thumbnail for your video. Attractive and catchy thumbnails that persuade searchers to click on your video are critical. Here we will see how to create a logo for a YouTube video on mobile. For this purpose, Canva.com can create attractive thumbnails and a Catchy logo. Using this tool, you can create, edit and customize graphics for your YouTube videos.

Quality of Video is Important

Don’t just put up videos willy-nilly. Think about what content would work for your brand and audience. The content needs to be engaging, relevant, and inspiring so people will keep coming back for more videos. You don’t have to have the latest video equipment either – think about the type of content that would work best.

Choose Video Editing Software

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Lastly, you must use high-quality producing software. So we recommend Filmora Video Editor that offers a wide range of effects, themes, and titles. It lets you create professional-looking videos with various presets for quick editing. It incorporates support for most common video formats. If you’re looking for a straightforward but potent video editor, Filmora is your best option.

Conclusion

I firmly believe that at this point, understanding how to create a YouTube channel in mobile will be an easy one. We discussed ways of not just developing your YT channel but also how to give your page the best of professional work. This article is truly an eye-opener and contains from scratch the step-wise order of growing and learning how to make a logo for YouTube Channel in mobile and creating personal and business accounts to earn some money.

Try It Free Try It Free

The relevance of YouTube and the need to have a channel are visible with the rise in viewership. Having launched on February 14th, 2005, YouTube has become the 2nd most visited social media website according to Google statistics having a whopping over 2 billion users on the platform monthly.

As an entrepreneur or a company, one of the easiest and fastest ways of selling your brand or skill is via the YouTube platform. Thus, you must know how to make a YouTube channel on iPhone and how to make a YouTube channel on Android. Having overwhelming subscribers becomes an added advantage as not only will you and your business be known or recognized, YouTube has a way of appreciating and paying some of their influencers as well.

At this point, I know how hungry you are to kick-start your YouTube. This article will help guide you through creating a YouTube channel on your mobile, whether for personal or business purposes. Rather than scanning through, you should peruse through attentively.

In this article

01 How to Make a Personal YouTube Channel on Mobile

02 How to Create a Business YouTube on Mobile

03 Five Tips to Start a YouTube channel

Part 1: How to Make a Personal YouTube Channel on Mobile

Creating a YouTube channel on mobile is not a cumbersome one. It is as easy as ABC, and within split seconds you’ve created your own YouTube channel. The guideline entails the following steps:

1. The first step to setting up your personal YouTube channel starts with creating a Google account for those who don’t have any yet.
2. Whether you open your YouTube app or via the web browser of your phone, open the YouTube website.
3. On the top right-hand side of your mobile, tap on your profile image

Source: howtogeek.com

1. A drop-down menu will pop up. Click on your channel icon.
2. An option to create a new channel comes up. (For those who have a channel already, an alternative to manage your channel or video will show.)

1. An option to input your name pops up on the screen. Carefully insert your desired name and tap on Create.
2. If you would love to halt and resume later in the setting up, you can scroll down to click on the ‘set up later.’

Part 2: How to Create a Business YouTube on Mobile

The clarity on the relevance of YouTube in this dispensation when it comes to branding or business-boosting is immense. Many savvy entrepreneurs and business companies have come to the known for their beautiful advantages. With over 2 billion people trooping into the site monthly, making your brand come to the limelight in this social media implies reaching one-tenth of the users,i.e., if you play by the rules of strategically planning your business growth, the top. However, this article may not reveal the different strategies to adopt so you can become an influencer in your line of business; instead, it will start from scratch on how to get your YouTube business page started. How then can one create his own business YouTube account?

1. Signing into a Google account

To successfully start using the YouTube app, there is a need to sign officially into Google. If you’ve it in mind to have a separate Google account for your business account, you kick-start it at this stage.

However, you can still use your name to open a Google account and create a business YouTube account for subsequent use. The truth is that YouTube gives room for you still to make a business account with a business name thus, eliminating the need to use a business name in creating your Google account.

2. Creating a business name

Once you create a Google account, the next step is to make your business a YouTube account. This you do by either signing into your YouTube app or via the YouTube website in your mobile browser. Once logged in to the app interface, you will see the profile photo you used in creating your Google account or the initial letter of the first name you used on the top right-hand side of your mobile. Tap on it, and a drop-down menu will come up, tap on the ‘create a channel’ icon, which will lead you to another interface where you have the option to select ‘Get started’ or ‘No thanks.’ A tap on the get started will reveal an option to either create your channel using the name and image of your Google account or use a customized name.

Source: buffer.com

Selecting the custom name gives you the autonomy to use the brand or business name of your choice, after which you tap on the create option.

3. Customize your business page

At this point, you can design the layout by utilizing the appealing icon and banner of your choice, just as provided by the likes of Facebook or Twitter. The customized templates in Canva are there for you to design your page to your state.

I know you would be wondering how to go about this; YouTube can directly upload your artwork with a preview option available. You can crop your artwork to fit your page, making it look more professional.

To be emphatic, creating a business account is still simple but with professionalism. Remember you are selling yourself and your brand, and it is expedient to give your best on your page. Do well to describe your page as excellent as you can, let your activity in terms of photo and video uploads be of the best. This way, subscribers will not hesitate to hit the like and subscribe button. Good luck as you kick-start your business page.

Part 3: Five Tips to Start a YouTube channel

Carefully observe how YouTube channels function and possibly how entrepreneurs and business owners make waves in the YouTube industry. Then, sit down and watch either your mobile phone or computer and think about making a YouTube Channel on iPhone or understand how to create a YouTube Channel on mobile and earn money, especially to beginners. This way, you can make it envy to all becomes a significant challenge—however, the crucial tips in starting your own YT channel.

Identify Goal of Channel

What are you trying to achieve? Customer education, testimonials or do you want people to subscribe? Be clear on what you want your YouTube channel to do for your brand and how it fits into your overall marketing strategy.

Gather Content Ideas

Gather content, even before you make a YouTube channel on mobile. You can start with a series of videos talking about your company, products, or industry and then launch the channel once they are all done. If you can’t think of any content on your own, try searching around online to see if others have already created videos of this sort and have posted them online. Then, use those videos as examples when you make your content.

Logo and Thumbnail Design

How to make a logo for YouTube on mobile?

Once you are up with content creation, you will have to create a thumbnail for your video. Attractive and catchy thumbnails that persuade searchers to click on your video are critical. Here we will see how to create a logo for a YouTube video on mobile. For this purpose, Canva.com can create attractive thumbnails and a Catchy logo. Using this tool, you can create, edit and customize graphics for your YouTube videos.

Quality of Video is Important

Don’t just put up videos willy-nilly. Think about what content would work for your brand and audience. The content needs to be engaging, relevant, and inspiring so people will keep coming back for more videos. You don’t have to have the latest video equipment either – think about the type of content that would work best.

Choose Video Editing Software

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Lastly, you must use high-quality producing software. So we recommend Filmora Video Editor that offers a wide range of effects, themes, and titles. It lets you create professional-looking videos with various presets for quick editing. It incorporates support for most common video formats. If you’re looking for a straightforward but potent video editor, Filmora is your best option.

Conclusion

I firmly believe that at this point, understanding how to create a YouTube channel in mobile will be an easy one. We discussed ways of not just developing your YT channel but also how to give your page the best of professional work. This article is truly an eye-opener and contains from scratch the step-wise order of growing and learning how to make a logo for YouTube Channel in mobile and creating personal and business accounts to earn some money.

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