Stock Strategies Unveiled: Essential YouTube Video Resources

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In 2021, we saw the stock market rise to unexpected gains, despite all the issues that the year brought. Against all odds, the average investor made a profit, and some of the most important stocks raised to new highs, and 2022 might bring even more profits for those who are patient and make their due diligence.

There is a lot of information online and in books about the stock market and how to make intelligent investments, but Youtube channels seem to be where most investors get their information from. This might be due to how easily information is passed to the listener.

In this article, we will talk about the best Youtube channels for the stock market. We will list the top fourteen channels that will definitely help you make the most out of your investment, whether you are looking for short or long-term investments.

In this article

01 14 Best Stock Youtube Channels

02 FAQs about Stock Youtube Channels

Part 1: 14 Best Stock Youtube Channels

1.Sasha Evdakov: Tradersfly

This is one of the best Youtube channels for stock market beginners. Sasha Evdakov is a great teacher and can introduce the hardest topics to everyone, regarding their level of knowledge in the stock market.

By going through his first videos, you’ll get a general idea of the basics of how to approach the stock market in 2022. He advocates more long-term investments and because he’s located in the United States, most of the information about stocks is about U.S. stocks. This is not necessarily a bad thing as many of the largest companies in the world trade in the U.S. stock market. He’s very reciprocal and willing to share new ideas with his members. Definitely a good start if you want to dig more into stocks. He started his channel back in 2021 and releases videos once a week.

2.Investors Underground

Investors Underground is a 145K subscriber stock market channel based in the U.S. A great plus of this channel is its live chat and great instructional videos. It was created by two investors back in May of 2013. Besides having a strong following, in this channel, you can also connect with other traders and exchange information and tips on what stocks might be good to hold for the long term or others that might be better to sell. In this channel, you can also have daily recaps so you can be on top of all the major movements during the day and not miss anything. Investors Underground has many lessons from beginners to more advanced traders so it is recommended for all types of investors. You can also follow them on other social media platforms like Twitter and Instagram to have constant updates throughout your day.

3.Young And Investing

This channel releases two videos every quarter, which means these are usually longer and encompass more information than the channels that release videos every week. But in general, these have more accurate information because the creators have more time to analyze all the data. Young And Investing are based in Belgium, so the channel is more focused on European stocks. Besides the normal stocks, this channel also offers cryptocurrency reviews, tutorials, and portfolios. With more than 7 million views since the creation of the channel in April 2017, Young And Investing have one of the biggest following in this area. If you have any doubt you can contact directly the creator, Quinten through his personal email.

4.High Altitude Investing

With almost 2 million views and 27 thousand subscribers, High Altitude Investing is one of the best bitcoin and altcoin channels on youtube when it comes to investing. This is not a conventional stock market channel and it aims to more advanced traders and investors. Joining Youtube in February 2016, High Altitude Investing is certainly a great choice if you want to get more involved in bitcoin and other cryptocurrencies. It also has a dedicated website, Instagram, Twitter, and a Discord channel where you can follow more closely.

5.Stock Tricks

Stock Tricks is one of the best Youtube channels for the stock market in the UK. The content ranges from beginner’s videos to any kind of cryptocurrency. This is a great channel to follow to have a great grip on the global stock market, especially because the channel releases about four videos every month.

6.Preston Pysh

Based in the U.S, this channel has probably the biggest following on this list with more than 200 thousand followers. Preston Pysh channel teaches investors how to invest like the legendary investor Warren Buffet and has more than 15 million views.

7.Zack Investment News

Zack Investments is a well-known company in the stock market area and its Youtube channel is phenomenal. With 5 videos every week, you can easily track the largest events in the stock market. This channel was created in August 2008, making it one of the oldest, more reliable, and best Youtube channels for the stock market.

8.Fidelity Investments

Fidelity Investments is another big company in the stock market and financial industries. Their Youtube channel has almost 3 million videos and it is great for beginners and intermediate investors.

9.Best Invest India Financial Advisors

This Youtube channel is dedicated to the expanding Indian stock market and is one of the most reputable in the area. They started out in February 2017 and since then have gathered thousands of subscribers and are also certified financial planners in Delhi.

10.Invest with Sven Carlin

Releasing a video every day is one of the most prolific Youtube channels about the stock market around, as well as one of the biggest with almost 200 thousand subscribers and more than 16 million views throughout its videos.

11.Investing for Beginners (IFB Team)

This Youtube channel is exclusively dedicated to beginners and covers all the basics that someone starting out in the stock market needs.

12.The Golden Rule

Based in Qatar, this Youtube channel is dedicated to Asian and Middle Eastern stock markets, as well as focused on gold, silver, and other precious metal stocks.

13.Grit Capital

This Youtube channel is different because it aims for fun while educating the viewer. It is mainly for beginners and teaches many of the common methods to analyze stocks.

14.Stock Investment Analysis

This is a very recent Youtube channel but already gathered many subscribers even though it only releases two videos a year. But the information on those videos is of very high quality and aimed at intermediate to expert investors.

Part 2: FAQs about Stock Youtube Channels

1. Who is the biggest finance Youtube?

There are many great finance YouTubers out there, but one of the biggest ones is without a doubt Sasha Evdakov.

2. Who is the best stock advisor on Youtube?

One of the best financial advisers on Youtube is Sven Carlin with over 200 thousand subscribers.

3. Who is the best trader on Youtube?

Again, it depends on what you are looking for but, Youtube channels like Fidelity Investments are within the top ones.

Conclusion

There are many ways for an investor to get information on stocks and the stock market, but the channels listed here are definitely a great start even if you are no longer a beginner.

Try It Free Try It Free

In 2021, we saw the stock market rise to unexpected gains, despite all the issues that the year brought. Against all odds, the average investor made a profit, and some of the most important stocks raised to new highs, and 2022 might bring even more profits for those who are patient and make their due diligence.

There is a lot of information online and in books about the stock market and how to make intelligent investments, but Youtube channels seem to be where most investors get their information from. This might be due to how easily information is passed to the listener.

In this article, we will talk about the best Youtube channels for the stock market. We will list the top fourteen channels that will definitely help you make the most out of your investment, whether you are looking for short or long-term investments.

In this article

01 14 Best Stock Youtube Channels

02 FAQs about Stock Youtube Channels

Part 1: 14 Best Stock Youtube Channels

1.Sasha Evdakov: Tradersfly

This is one of the best Youtube channels for stock market beginners. Sasha Evdakov is a great teacher and can introduce the hardest topics to everyone, regarding their level of knowledge in the stock market.

By going through his first videos, you’ll get a general idea of the basics of how to approach the stock market in 2022. He advocates more long-term investments and because he’s located in the United States, most of the information about stocks is about U.S. stocks. This is not necessarily a bad thing as many of the largest companies in the world trade in the U.S. stock market. He’s very reciprocal and willing to share new ideas with his members. Definitely a good start if you want to dig more into stocks. He started his channel back in 2021 and releases videos once a week.

2.Investors Underground

Investors Underground is a 145K subscriber stock market channel based in the U.S. A great plus of this channel is its live chat and great instructional videos. It was created by two investors back in May of 2013. Besides having a strong following, in this channel, you can also connect with other traders and exchange information and tips on what stocks might be good to hold for the long term or others that might be better to sell. In this channel, you can also have daily recaps so you can be on top of all the major movements during the day and not miss anything. Investors Underground has many lessons from beginners to more advanced traders so it is recommended for all types of investors. You can also follow them on other social media platforms like Twitter and Instagram to have constant updates throughout your day.

3.Young And Investing

This channel releases two videos every quarter, which means these are usually longer and encompass more information than the channels that release videos every week. But in general, these have more accurate information because the creators have more time to analyze all the data. Young And Investing are based in Belgium, so the channel is more focused on European stocks. Besides the normal stocks, this channel also offers cryptocurrency reviews, tutorials, and portfolios. With more than 7 million views since the creation of the channel in April 2017, Young And Investing have one of the biggest following in this area. If you have any doubt you can contact directly the creator, Quinten through his personal email.

4.High Altitude Investing

With almost 2 million views and 27 thousand subscribers, High Altitude Investing is one of the best bitcoin and altcoin channels on youtube when it comes to investing. This is not a conventional stock market channel and it aims to more advanced traders and investors. Joining Youtube in February 2016, High Altitude Investing is certainly a great choice if you want to get more involved in bitcoin and other cryptocurrencies. It also has a dedicated website, Instagram, Twitter, and a Discord channel where you can follow more closely.

5.Stock Tricks

Stock Tricks is one of the best Youtube channels for the stock market in the UK. The content ranges from beginner’s videos to any kind of cryptocurrency. This is a great channel to follow to have a great grip on the global stock market, especially because the channel releases about four videos every month.

6.Preston Pysh

Based in the U.S, this channel has probably the biggest following on this list with more than 200 thousand followers. Preston Pysh channel teaches investors how to invest like the legendary investor Warren Buffet and has more than 15 million views.

7.Zack Investment News

Zack Investments is a well-known company in the stock market area and its Youtube channel is phenomenal. With 5 videos every week, you can easily track the largest events in the stock market. This channel was created in August 2008, making it one of the oldest, more reliable, and best Youtube channels for the stock market.

8.Fidelity Investments

Fidelity Investments is another big company in the stock market and financial industries. Their Youtube channel has almost 3 million videos and it is great for beginners and intermediate investors.

9.Best Invest India Financial Advisors

This Youtube channel is dedicated to the expanding Indian stock market and is one of the most reputable in the area. They started out in February 2017 and since then have gathered thousands of subscribers and are also certified financial planners in Delhi.

10.Invest with Sven Carlin

Releasing a video every day is one of the most prolific Youtube channels about the stock market around, as well as one of the biggest with almost 200 thousand subscribers and more than 16 million views throughout its videos.

11.Investing for Beginners (IFB Team)

This Youtube channel is exclusively dedicated to beginners and covers all the basics that someone starting out in the stock market needs.

12.The Golden Rule

Based in Qatar, this Youtube channel is dedicated to Asian and Middle Eastern stock markets, as well as focused on gold, silver, and other precious metal stocks.

13.Grit Capital

This Youtube channel is different because it aims for fun while educating the viewer. It is mainly for beginners and teaches many of the common methods to analyze stocks.

14.Stock Investment Analysis

This is a very recent Youtube channel but already gathered many subscribers even though it only releases two videos a year. But the information on those videos is of very high quality and aimed at intermediate to expert investors.

Part 2: FAQs about Stock Youtube Channels

1. Who is the biggest finance Youtube?

There are many great finance YouTubers out there, but one of the biggest ones is without a doubt Sasha Evdakov.

2. Who is the best stock advisor on Youtube?

One of the best financial advisers on Youtube is Sven Carlin with over 200 thousand subscribers.

3. Who is the best trader on Youtube?

Again, it depends on what you are looking for but, Youtube channels like Fidelity Investments are within the top ones.

Conclusion

There are many ways for an investor to get information on stocks and the stock market, but the channels listed here are definitely a great start even if you are no longer a beginner.

Try It Free Try It Free

In 2021, we saw the stock market rise to unexpected gains, despite all the issues that the year brought. Against all odds, the average investor made a profit, and some of the most important stocks raised to new highs, and 2022 might bring even more profits for those who are patient and make their due diligence.

There is a lot of information online and in books about the stock market and how to make intelligent investments, but Youtube channels seem to be where most investors get their information from. This might be due to how easily information is passed to the listener.

In this article, we will talk about the best Youtube channels for the stock market. We will list the top fourteen channels that will definitely help you make the most out of your investment, whether you are looking for short or long-term investments.

In this article

01 14 Best Stock Youtube Channels

02 FAQs about Stock Youtube Channels

Part 1: 14 Best Stock Youtube Channels

1.Sasha Evdakov: Tradersfly

This is one of the best Youtube channels for stock market beginners. Sasha Evdakov is a great teacher and can introduce the hardest topics to everyone, regarding their level of knowledge in the stock market.

By going through his first videos, you’ll get a general idea of the basics of how to approach the stock market in 2022. He advocates more long-term investments and because he’s located in the United States, most of the information about stocks is about U.S. stocks. This is not necessarily a bad thing as many of the largest companies in the world trade in the U.S. stock market. He’s very reciprocal and willing to share new ideas with his members. Definitely a good start if you want to dig more into stocks. He started his channel back in 2021 and releases videos once a week.

2.Investors Underground

Investors Underground is a 145K subscriber stock market channel based in the U.S. A great plus of this channel is its live chat and great instructional videos. It was created by two investors back in May of 2013. Besides having a strong following, in this channel, you can also connect with other traders and exchange information and tips on what stocks might be good to hold for the long term or others that might be better to sell. In this channel, you can also have daily recaps so you can be on top of all the major movements during the day and not miss anything. Investors Underground has many lessons from beginners to more advanced traders so it is recommended for all types of investors. You can also follow them on other social media platforms like Twitter and Instagram to have constant updates throughout your day.

3.Young And Investing

This channel releases two videos every quarter, which means these are usually longer and encompass more information than the channels that release videos every week. But in general, these have more accurate information because the creators have more time to analyze all the data. Young And Investing are based in Belgium, so the channel is more focused on European stocks. Besides the normal stocks, this channel also offers cryptocurrency reviews, tutorials, and portfolios. With more than 7 million views since the creation of the channel in April 2017, Young And Investing have one of the biggest following in this area. If you have any doubt you can contact directly the creator, Quinten through his personal email.

4.High Altitude Investing

With almost 2 million views and 27 thousand subscribers, High Altitude Investing is one of the best bitcoin and altcoin channels on youtube when it comes to investing. This is not a conventional stock market channel and it aims to more advanced traders and investors. Joining Youtube in February 2016, High Altitude Investing is certainly a great choice if you want to get more involved in bitcoin and other cryptocurrencies. It also has a dedicated website, Instagram, Twitter, and a Discord channel where you can follow more closely.

5.Stock Tricks

Stock Tricks is one of the best Youtube channels for the stock market in the UK. The content ranges from beginner’s videos to any kind of cryptocurrency. This is a great channel to follow to have a great grip on the global stock market, especially because the channel releases about four videos every month.

6.Preston Pysh

Based in the U.S, this channel has probably the biggest following on this list with more than 200 thousand followers. Preston Pysh channel teaches investors how to invest like the legendary investor Warren Buffet and has more than 15 million views.

7.Zack Investment News

Zack Investments is a well-known company in the stock market area and its Youtube channel is phenomenal. With 5 videos every week, you can easily track the largest events in the stock market. This channel was created in August 2008, making it one of the oldest, more reliable, and best Youtube channels for the stock market.

8.Fidelity Investments

Fidelity Investments is another big company in the stock market and financial industries. Their Youtube channel has almost 3 million videos and it is great for beginners and intermediate investors.

9.Best Invest India Financial Advisors

This Youtube channel is dedicated to the expanding Indian stock market and is one of the most reputable in the area. They started out in February 2017 and since then have gathered thousands of subscribers and are also certified financial planners in Delhi.

10.Invest with Sven Carlin

Releasing a video every day is one of the most prolific Youtube channels about the stock market around, as well as one of the biggest with almost 200 thousand subscribers and more than 16 million views throughout its videos.

11.Investing for Beginners (IFB Team)

This Youtube channel is exclusively dedicated to beginners and covers all the basics that someone starting out in the stock market needs.

12.The Golden Rule

Based in Qatar, this Youtube channel is dedicated to Asian and Middle Eastern stock markets, as well as focused on gold, silver, and other precious metal stocks.

13.Grit Capital

This Youtube channel is different because it aims for fun while educating the viewer. It is mainly for beginners and teaches many of the common methods to analyze stocks.

14.Stock Investment Analysis

This is a very recent Youtube channel but already gathered many subscribers even though it only releases two videos a year. But the information on those videos is of very high quality and aimed at intermediate to expert investors.

Part 2: FAQs about Stock Youtube Channels

1. Who is the biggest finance Youtube?

There are many great finance YouTubers out there, but one of the biggest ones is without a doubt Sasha Evdakov.

2. Who is the best stock advisor on Youtube?

One of the best financial advisers on Youtube is Sven Carlin with over 200 thousand subscribers.

3. Who is the best trader on Youtube?

Again, it depends on what you are looking for but, Youtube channels like Fidelity Investments are within the top ones.

Conclusion

There are many ways for an investor to get information on stocks and the stock market, but the channels listed here are definitely a great start even if you are no longer a beginner.

Try It Free Try It Free

In 2021, we saw the stock market rise to unexpected gains, despite all the issues that the year brought. Against all odds, the average investor made a profit, and some of the most important stocks raised to new highs, and 2022 might bring even more profits for those who are patient and make their due diligence.

There is a lot of information online and in books about the stock market and how to make intelligent investments, but Youtube channels seem to be where most investors get their information from. This might be due to how easily information is passed to the listener.

In this article, we will talk about the best Youtube channels for the stock market. We will list the top fourteen channels that will definitely help you make the most out of your investment, whether you are looking for short or long-term investments.

In this article

01 14 Best Stock Youtube Channels

02 FAQs about Stock Youtube Channels

Part 1: 14 Best Stock Youtube Channels

1.Sasha Evdakov: Tradersfly

This is one of the best Youtube channels for stock market beginners. Sasha Evdakov is a great teacher and can introduce the hardest topics to everyone, regarding their level of knowledge in the stock market.

By going through his first videos, you’ll get a general idea of the basics of how to approach the stock market in 2022. He advocates more long-term investments and because he’s located in the United States, most of the information about stocks is about U.S. stocks. This is not necessarily a bad thing as many of the largest companies in the world trade in the U.S. stock market. He’s very reciprocal and willing to share new ideas with his members. Definitely a good start if you want to dig more into stocks. He started his channel back in 2021 and releases videos once a week.

2.Investors Underground

Investors Underground is a 145K subscriber stock market channel based in the U.S. A great plus of this channel is its live chat and great instructional videos. It was created by two investors back in May of 2013. Besides having a strong following, in this channel, you can also connect with other traders and exchange information and tips on what stocks might be good to hold for the long term or others that might be better to sell. In this channel, you can also have daily recaps so you can be on top of all the major movements during the day and not miss anything. Investors Underground has many lessons from beginners to more advanced traders so it is recommended for all types of investors. You can also follow them on other social media platforms like Twitter and Instagram to have constant updates throughout your day.

3.Young And Investing

This channel releases two videos every quarter, which means these are usually longer and encompass more information than the channels that release videos every week. But in general, these have more accurate information because the creators have more time to analyze all the data. Young And Investing are based in Belgium, so the channel is more focused on European stocks. Besides the normal stocks, this channel also offers cryptocurrency reviews, tutorials, and portfolios. With more than 7 million views since the creation of the channel in April 2017, Young And Investing have one of the biggest following in this area. If you have any doubt you can contact directly the creator, Quinten through his personal email.

4.High Altitude Investing

With almost 2 million views and 27 thousand subscribers, High Altitude Investing is one of the best bitcoin and altcoin channels on youtube when it comes to investing. This is not a conventional stock market channel and it aims to more advanced traders and investors. Joining Youtube in February 2016, High Altitude Investing is certainly a great choice if you want to get more involved in bitcoin and other cryptocurrencies. It also has a dedicated website, Instagram, Twitter, and a Discord channel where you can follow more closely.

5.Stock Tricks

Stock Tricks is one of the best Youtube channels for the stock market in the UK. The content ranges from beginner’s videos to any kind of cryptocurrency. This is a great channel to follow to have a great grip on the global stock market, especially because the channel releases about four videos every month.

6.Preston Pysh

Based in the U.S, this channel has probably the biggest following on this list with more than 200 thousand followers. Preston Pysh channel teaches investors how to invest like the legendary investor Warren Buffet and has more than 15 million views.

7.Zack Investment News

Zack Investments is a well-known company in the stock market area and its Youtube channel is phenomenal. With 5 videos every week, you can easily track the largest events in the stock market. This channel was created in August 2008, making it one of the oldest, more reliable, and best Youtube channels for the stock market.

8.Fidelity Investments

Fidelity Investments is another big company in the stock market and financial industries. Their Youtube channel has almost 3 million videos and it is great for beginners and intermediate investors.

9.Best Invest India Financial Advisors

This Youtube channel is dedicated to the expanding Indian stock market and is one of the most reputable in the area. They started out in February 2017 and since then have gathered thousands of subscribers and are also certified financial planners in Delhi.

10.Invest with Sven Carlin

Releasing a video every day is one of the most prolific Youtube channels about the stock market around, as well as one of the biggest with almost 200 thousand subscribers and more than 16 million views throughout its videos.

11.Investing for Beginners (IFB Team)

This Youtube channel is exclusively dedicated to beginners and covers all the basics that someone starting out in the stock market needs.

12.The Golden Rule

Based in Qatar, this Youtube channel is dedicated to Asian and Middle Eastern stock markets, as well as focused on gold, silver, and other precious metal stocks.

13.Grit Capital

This Youtube channel is different because it aims for fun while educating the viewer. It is mainly for beginners and teaches many of the common methods to analyze stocks.

14.Stock Investment Analysis

This is a very recent Youtube channel but already gathered many subscribers even though it only releases two videos a year. But the information on those videos is of very high quality and aimed at intermediate to expert investors.

Part 2: FAQs about Stock Youtube Channels

1. Who is the biggest finance Youtube?

There are many great finance YouTubers out there, but one of the biggest ones is without a doubt Sasha Evdakov.

2. Who is the best stock advisor on Youtube?

One of the best financial advisers on Youtube is Sven Carlin with over 200 thousand subscribers.

3. Who is the best trader on Youtube?

Again, it depends on what you are looking for but, Youtube channels like Fidelity Investments are within the top ones.

Conclusion

There are many ways for an investor to get information on stocks and the stock market, but the channels listed here are definitely a great start even if you are no longer a beginner.

Elevate Your Content: Strategies to Climb YouTube Ranks

YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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