"Start with Strategy  Launching an Online Dominant Gaming Channel"

"Start with Strategy Launching an Online Dominant Gaming Channel"

Kevin Lv12

Start with Strategy: Launching an Online Dominant Gaming Channel

The Guide to Starting a Successful YouTube Gaming Channel

Richard Bennett

Oct 26, 2023• Proven solutions

0

Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.

Table of Content:

  1. Have a Greater Purpose
  2. Create an Identity
  3. Type of Gaming Videos
  4. Have a Budget
  5. Optimization Matter
  6. Be Cautious of Content Strike and Demonetization

Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:

- Patience

- Consistency

- Creativity

If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.

Filmora logo filmora product interface

The All-in-One Screen Recorder & Video Editor

  • Record desktop screen, voiceover, and webcam simultaneously
  • Edit recorded clips quickly with a wide range of professional tools
  • Built-in plentiful templates and effects
  • Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

secure downloadSecure Download

It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.

The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.

1. Have a Greater Purpose

According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.

Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.

If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.

Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).

Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.

Here is how you find your greater purpose:

1. Give Value

You want to make good YouTube gaming content like those popular YouTubers that came before you.

But… what makes good YouTube content?

Simply put, good content should exhibit these factors:

Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.

Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.

Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.

This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?

2. Make YouTube a Part of Your Daily/Weekly Ritual

YouTube should be a part of your regular schedule.

At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.

But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .

It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.

However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.

Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.

3. Have a Passion to Get Better At Every Step

There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.

If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.

In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .

You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.

You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.

Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.

2. Create an Identity

Your personality and your channel will need to go through a littlebranding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?

1. Be Original

Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.

Being original doesn’t mean doing something that has never been done before.

Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.

If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?

2. Focus on a Specific Aspect of Game

Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.

Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.

Find a specific aspect of the game to focus on.

Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:

3. Hook Audience With Something Funny Or Interesting — And Lead Up To It

Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.

The climax is what your story hinges on: it’s when Mario confronts Bowser.

This is what your audience is watching for. They want to know who wins.

To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.

Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.

This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.

Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.

3. Type of Gaming Videos

There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.

1. Let’s Plays

Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).

Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.

2. Reviews

When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.

3. Walkthrough

Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.

4. Reactions

Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.

5. Skills

Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.

4. Have a Budget

When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.

What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.

What you need to ask yourself is what do you currently have.

Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.

Here is what you will need to get the best results:

- Microphone (Average cost: $100)

- Webcam (Average cost: $100)

- Editing Software (Average cost: $300)

- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)

If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.

Even PewDiePie started with a basic gaming setup.

I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.

There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.

You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.

1. Many Games Are Free

Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.

If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.

2. Some Software Are Free As Well

OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.

Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.

GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.

5. Optimization Matters

Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?

The answer: with a good optimization strategy.

1. Tags and Title

When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.

You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.

If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.

 Optimize Gaming Channel with VidIQ

However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.

Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”

 Optimize Gaming Channel with VidIQ

This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.

Few more tips to improving your titles include:

- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”

- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.

- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.

- Make it click-worthy by promising something unique, but don’t mislead viewers.

2. Create Awesome Thumbnails

It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.

What makes a good thumbnail image?

  1. Don’t use the random images YouTube picks for you
  2. Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)

Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.

Create Thumbnail for YouTube Channel

  1. Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.

Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.

Create Thumbnail for YouTube Channel

  1. Use readable text or emojis

If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.

3. Engage with Other Gamers

Don’t forget that YouTube is a social media platform.

It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.

Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.

6. Be Cautious of Content Strike and Demonetization

1. Cause for Demonetization

The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:

- Excessive or gratuitous violence

- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)

- Inappropriate use of family entertainment characters

- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group

Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.

However, if you step across the fair use line, you can be penalized for violating copyright infringement.

If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.

Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:

- Is your content creative or educational?

- Is there more original content than copyrighted content?

- Is your video benefiting the original content?

I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.

Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.

Key Takeaways

  1. Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
  2. Find something special about your channel that people can’t find anywhere else.
  3. YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
  4. Understand optimization to improve your chances of viewers finding your content.
  5. Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
  6. Give yourself a unique YouTube gaming channel name .

What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!

Best Screen Recorder & Video Editor for Gamers

If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.

Table of Content:

  1. Have a Greater Purpose
  2. Create an Identity
  3. Type of Gaming Videos
  4. Have a Budget
  5. Optimization Matter
  6. Be Cautious of Content Strike and Demonetization

Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:

- Patience

- Consistency

- Creativity

If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.

Filmora logo filmora product interface

The All-in-One Screen Recorder & Video Editor

  • Record desktop screen, voiceover, and webcam simultaneously
  • Edit recorded clips quickly with a wide range of professional tools
  • Built-in plentiful templates and effects
  • Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

secure downloadSecure Download

It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.

The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.

1. Have a Greater Purpose

According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.

Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.

If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.

Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).

Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.

Here is how you find your greater purpose:

1. Give Value

You want to make good YouTube gaming content like those popular YouTubers that came before you.

But… what makes good YouTube content?

Simply put, good content should exhibit these factors:

Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.

Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.

Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.

This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?

2. Make YouTube a Part of Your Daily/Weekly Ritual

YouTube should be a part of your regular schedule.

At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.

But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .

It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.

However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.

Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.

3. Have a Passion to Get Better At Every Step

There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.

If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.

In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .

You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.

You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.

Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.

2. Create an Identity

Your personality and your channel will need to go through a littlebranding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?

1. Be Original

Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.

Being original doesn’t mean doing something that has never been done before.

Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.

If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?

2. Focus on a Specific Aspect of Game

Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.

Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.

Find a specific aspect of the game to focus on.

Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:

3. Hook Audience With Something Funny Or Interesting — And Lead Up To It

Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.

The climax is what your story hinges on: it’s when Mario confronts Bowser.

This is what your audience is watching for. They want to know who wins.

To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.

Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.

This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.

Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.

3. Type of Gaming Videos

There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.

1. Let’s Plays

Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).

Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.

2. Reviews

When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.

3. Walkthrough

Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.

4. Reactions

Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.

5. Skills

Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.

4. Have a Budget

When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.

What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.

What you need to ask yourself is what do you currently have.

Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.

Here is what you will need to get the best results:

- Microphone (Average cost: $100)

- Webcam (Average cost: $100)

- Editing Software (Average cost: $300)

- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)

If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.

Even PewDiePie started with a basic gaming setup.

I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.

There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.

You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.

1. Many Games Are Free

Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.

If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.

2. Some Software Are Free As Well

OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.

Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.

GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.

5. Optimization Matters

Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?

The answer: with a good optimization strategy.

1. Tags and Title

When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.

You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.

If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.

 Optimize Gaming Channel with VidIQ

However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.

Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”

 Optimize Gaming Channel with VidIQ

This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.

Few more tips to improving your titles include:

- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”

- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.

- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.

- Make it click-worthy by promising something unique, but don’t mislead viewers.

2. Create Awesome Thumbnails

It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.

What makes a good thumbnail image?

  1. Don’t use the random images YouTube picks for you
  2. Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)

Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.

Create Thumbnail for YouTube Channel

  1. Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.

Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.

Create Thumbnail for YouTube Channel

  1. Use readable text or emojis

If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.

3. Engage with Other Gamers

Don’t forget that YouTube is a social media platform.

It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.

Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.

6. Be Cautious of Content Strike and Demonetization

1. Cause for Demonetization

The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:

- Excessive or gratuitous violence

- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)

- Inappropriate use of family entertainment characters

- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group

Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.

However, if you step across the fair use line, you can be penalized for violating copyright infringement.

If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.

Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:

- Is your content creative or educational?

- Is there more original content than copyrighted content?

- Is your video benefiting the original content?

I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.

Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.

Key Takeaways

  1. Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
  2. Find something special about your channel that people can’t find anywhere else.
  3. YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
  4. Understand optimization to improve your chances of viewers finding your content.
  5. Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
  6. Give yourself a unique YouTube gaming channel name .

What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!

Best Screen Recorder & Video Editor for Gamers

If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.

Table of Content:

  1. Have a Greater Purpose
  2. Create an Identity
  3. Type of Gaming Videos
  4. Have a Budget
  5. Optimization Matter
  6. Be Cautious of Content Strike and Demonetization

Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:

- Patience

- Consistency

- Creativity

If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.

Filmora logo filmora product interface

The All-in-One Screen Recorder & Video Editor

  • Record desktop screen, voiceover, and webcam simultaneously
  • Edit recorded clips quickly with a wide range of professional tools
  • Built-in plentiful templates and effects
  • Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

secure downloadSecure Download

It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.

The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.

1. Have a Greater Purpose

According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.

Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.

If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.

Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).

Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.

Here is how you find your greater purpose:

1. Give Value

You want to make good YouTube gaming content like those popular YouTubers that came before you.

But… what makes good YouTube content?

Simply put, good content should exhibit these factors:

Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.

Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.

Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.

This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?

2. Make YouTube a Part of Your Daily/Weekly Ritual

YouTube should be a part of your regular schedule.

At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.

But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .

It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.

However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.

Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.

3. Have a Passion to Get Better At Every Step

There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.

If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.

In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .

You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.

You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.

Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.

2. Create an Identity

Your personality and your channel will need to go through a littlebranding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?

1. Be Original

Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.

Being original doesn’t mean doing something that has never been done before.

Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.

If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?

2. Focus on a Specific Aspect of Game

Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.

Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.

Find a specific aspect of the game to focus on.

Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:

3. Hook Audience With Something Funny Or Interesting — And Lead Up To It

Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.

The climax is what your story hinges on: it’s when Mario confronts Bowser.

This is what your audience is watching for. They want to know who wins.

To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.

Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.

This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.

Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.

3. Type of Gaming Videos

There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.

1. Let’s Plays

Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).

Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.

2. Reviews

When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.

3. Walkthrough

Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.

4. Reactions

Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.

5. Skills

Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.

4. Have a Budget

When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.

What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.

What you need to ask yourself is what do you currently have.

Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.

Here is what you will need to get the best results:

- Microphone (Average cost: $100)

- Webcam (Average cost: $100)

- Editing Software (Average cost: $300)

- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)

If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.

Even PewDiePie started with a basic gaming setup.

I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.

There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.

You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.

1. Many Games Are Free

Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.

If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.

2. Some Software Are Free As Well

OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.

Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.

GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.

5. Optimization Matters

Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?

The answer: with a good optimization strategy.

1. Tags and Title

When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.

You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.

If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.

 Optimize Gaming Channel with VidIQ

However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.

Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”

 Optimize Gaming Channel with VidIQ

This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.

Few more tips to improving your titles include:

- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”

- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.

- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.

- Make it click-worthy by promising something unique, but don’t mislead viewers.

2. Create Awesome Thumbnails

It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.

What makes a good thumbnail image?

  1. Don’t use the random images YouTube picks for you
  2. Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)

Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.

Create Thumbnail for YouTube Channel

  1. Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.

Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.

Create Thumbnail for YouTube Channel

  1. Use readable text or emojis

If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.

3. Engage with Other Gamers

Don’t forget that YouTube is a social media platform.

It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.

Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.

6. Be Cautious of Content Strike and Demonetization

1. Cause for Demonetization

The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:

- Excessive or gratuitous violence

- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)

- Inappropriate use of family entertainment characters

- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group

Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.

However, if you step across the fair use line, you can be penalized for violating copyright infringement.

If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.

Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:

- Is your content creative or educational?

- Is there more original content than copyrighted content?

- Is your video benefiting the original content?

I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.

Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.

Key Takeaways

  1. Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
  2. Find something special about your channel that people can’t find anywhere else.
  3. YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
  4. Understand optimization to improve your chances of viewers finding your content.
  5. Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
  6. Give yourself a unique YouTube gaming channel name .

What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!

Best Screen Recorder & Video Editor for Gamers

If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Now is the best and easiest time in history for you to start a YouTube gaming channel. Yet a profitable channel? That’s another story. In this article, I am going to highlight the key elements you need to become the best YouTube gamer you can be.

Table of Content:

  1. Have a Greater Purpose
  2. Create an Identity
  3. Type of Gaming Videos
  4. Have a Budget
  5. Optimization Matter
  6. Be Cautious of Content Strike and Demonetization

Starting a gaming channel today will mean that you will be a small fish in a big ocean. The amount of content on YouTube is massive, and in order to stand out, you will need three intangibles:

- Patience

- Consistency

- Creativity

If you are willing to commit to this long term, then it’s the best time in history for you to start a YouTube gaming channel.

Filmora logo filmora product interface

The All-in-One Screen Recorder & Video Editor

  • Record desktop screen, voiceover, and webcam simultaneously
  • Edit recorded clips quickly with a wide range of professional tools
  • Built-in plentiful templates and effects
  • Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

secure downloadSecure Download

It’s the best time because you will have so many pioneers and successful creators to draw inspiration and knowledge from. You’ll be standing on the shoulders of giants like PewDiePie, Markiplier, Jacksepticeye, and CinnamonToastKen.

The trail has been blazed and you’re in the new frontier. Now, here’s what you need to know about starting a YouTube gaming channel.

1. Have a Greater Purpose

According to Tubular Insights , 15% of all content on YouTube is related to video games. That’s a lot.

Additionally, as of 2018, YouTube has a new monetization requirement. To enable monetization, you will need 1,000 subscribers and 4,000 hours of watch time in the last 12 months.

If you think you can make a few videos and start making money, I’m sorry, but I’ll have to disappoint you. YouTube is fun and a wonderful way to increase the social aspect of gaming and enhance your enjoyment. Approach it the same way you’ve approached gaming all along, as a fun way to spend your time.

Enjoy the journey… and what a journey it can be. Do it for the love of playing games and making videos, and not about getting subscribers or views. If you don’t change your attitude, it’s a grueling climb if all you want is to reach the finish line (which is nowhere in sight).

Why am I telling you this? Well, if you don’t have a greater purpose than simply growing subscribers and making money off YouTube, then you are going to get discouraged and give up. It’s not a get-rich-fast plan.

Here is how you find your greater purpose:

1. Give Value

You want to make good YouTube gaming content like those popular YouTubers that came before you.

But… what makes good YouTube content?

Simply put, good content should exhibit these factors:

Entertaining: Tell a story and sensationalize the emotions that come out of you when you play games.

Educational: Find hidden stages, new tricks, and talk about the lore and history that brought this game to life.

Inspiring: Encourage viewers to try new games and play along. Help people discover their next pastime and thank viewers for spending their time with you.

This is what gives your content value, and creating content with value should be your ultimate purpose. Making your viewers feel good is, in a way, better than money, no?

2. Make YouTube a Part of Your Daily/Weekly Ritual

YouTube should be a part of your regular schedule.

At first, it’ll be easy. Like anything new, your YouTube channel will have a novelty to it. It’s this exciting new project that you have.

But after the first month, that excitement will dampen. By the third month, it’ll become familiar. Here’s where you have to fight the urge to stop. This is where author, Seth Godin calls The Dip .

It’s now working. And like all work, you’ll have to schedule it into your daily life. You’ll have to prioritize YouTube above hanging out with friends, watching another movie, or playing video games without the strain of recording it and being entertaining/educating/inspiring.

However, if you are getting fulfillment from YouTube, you won’t stop even when the going gets hard. Like being a parent, it’s not always fun, but it should always be fulfilling.

Pro Tip: Mark when you are going to be working on YouTube in a calendar, so when someone asks you to hang out or go for dinner, you can check it and let them know you already have plans.

3. Have a Passion to Get Better At Every Step

There are many stages to producing a YouTube video, from pre-production to production to post-production. And within those stages are countless steps.

If YouTube is what you want to do, perhaps the greatest purpose you can have is improving on each of those skill sets along the way.

In the beginning, you will have a surplus of ideas, but once your initial stock of video ideas run dry, you will need to practice coming up with more ideas .

You’ll get better at recording your gameplay, at speaking on camera, at editing your footage, at optimizing your content, and at sharing your videos.

You will enjoy certain steps more than others, but if you are passionate, you will find comfort in striving to improve in each one, little by little.

Pro Tip:Focus on telling a great story . In every video, you should have an objective you want to accomplish. You want to beat a stage, you want to learn a new skill, etc. Once you nail that, all the other elements (screen recording, editing, and your commentary) will fall into place to guide your story from beginning to end.

2. Create an Identity

Your personality and your channel will need to go through a littlebranding exercise . You need to find what sets yourself apart from all the other gaming channels on the Internet. Ask yourself, and be honest with the answer: Why should anyone care about my channel?

1. Be Original

Take inspiration from other YouTubers and adjust it so that it’s unique. You cannot copy the ideas of popular YouTubers, because the public can see that. They can tell the difference between originality and imitation.

Being original doesn’t mean doing something that has never been done before.

Take a look at Jacksepticeye and Markiplier, both are popular YouTubers recognized for their colorful hair, mass use of profanity, and their Let’s Play style of gaming videos. But if you watch their videos, you can see that they are not copying each other but rather adjusting what has proven to be effective to suit their personality.

If something inspires you and you want to make an original version yourself, don’t think that you need to do something completely different, rather ask, how can I make that awesome thing better?

2. Focus on a Specific Aspect of Game

Odds are, you’ll end up playing the same game as other YouTubers. If you’re playing a popular game, then it’s going to be hard for you to establish an audience if your videos are broad.

Consider how your viewers will discover your videos. Are they going to find you through search? If so, what are they searching? There are many aspects to a video game: characters, glitches, stages, etc.

Find a specific aspect of the game to focus on.

Take YouTuber, NoughtPointFourLive, who instead of playing the game via a linear campaign, finds ridiculous situations, odd tricks, and easter eggs in Grand Theft Auto:

3. Hook Audience With Something Funny Or Interesting — And Lead Up To It

Every video you make should tell a story. It doesn’t matter if the storyline is the one in the video game or if it’s happening to you in real life. What matters is that you are aware of where the climax is.

The climax is what your story hinges on: it’s when Mario confronts Bowser.

This is what your audience is watching for. They want to know who wins.

To hook your audience right away, open with the most exciting part. The bit leading up to the climax. But don’t give away the ending. You want to hook them. Give a promise that this video is worth watching and that eventually, it will deliver.

Check out this example from YouTuber, Lachlan playing Fortnite and landing back at Spawn Island, an artillery-filled waiting area for players before the game starts.

This structure can be applied with humor as well as climatic events. If you open with something funny, it gets the viewer engaged immediately. They want to know what led up to that humorous moment.

Take a look at this example from YouTuber, Jelly. He does a great job at injecting humor into his first few seconds of video.

3. Type of Gaming Videos

There are no rules to making gaming videos. As long as it’s worth watching and you aren’t stealing content, that is all that matters. Nevertheless, there are a few standard types of gaming videos that have been established over the years.

1. Let’s Plays

Turn the game on and start playing. Let’s Plays give you a lot of freedom to explore the game and let your personality show in the commentary. You don’t need to play with a strategy, but do have a particular goal in mind (Finishing a level, for example).

Let’s Plays are more about watching you experience the game. A demographic of people watching Let’s Plays are those that don’t have the game themselves, but still want to experience it. Let them live vicariously through you.

2. Reviews

When you’re deciding whether or not to buy a new product where do you go to research? Google and YouTube. If you have a lot of interesting insights after playing a game, making reviews videos might just be your calling. There are many games on the market, and for consumers, it can get overwhelming. Reviews help others decide whether they should invest their money and their time into that specific game or continue searching.

3. Walkthrough

Unlike Let’s Plays and reviews, walkthrough videos are mapped out and structured to help the viewers pass the game while experiencing events, side quests, and characters they would otherwise have missed.

4. Reactions

Misery or excitement, when you genuinely react to an event in a game, the audience gets to experience it along your side. Give the moment a bit of lead up, let people know what you are expecting, and then surprise yourself. Reaction videos are great because they are spontaneous and a wonderful form of presenting your personality.

5. Skills

Video games are hard to master. But if you think you are proficient in an aspect of the game, show off your moves. Is there a particular trick that you can do? Is there a stage you can beat quickly? Are you able to take down your enemy with ease? Prove it.

4. Have a Budget

When you begin your YouTube gaming journey, you are going to see a lot of established YouTubers showing off their gear. It’s easy to get carried away with equipment, but we recommend setting a budget and staying within it to start.

What’s a good budget for YouTubers? Some might say you can do it for $600 and others say $3000. That’s a big range.

What you need to ask yourself is what do you currently have.

Are you starting with nothing? Or do you have some essentials? If you have a computer, which can play the game of your choice, you don’t need to spend $2000 on a new one. Look at what you currently have before buying new stuff.

Here is what you will need to get the best results:

- Microphone (Average cost: $100)

- Webcam (Average cost: $100)

- Editing Software (Average cost: $300)

- PC that can handle recording, editing, rendering, uploading, etc. (Average cost: $2,000)

If you are starting out, all you need is a computer with a capable CPU and GPU, a webcam, a microphone, and a free encoding software, such as OBS , and you will be able to stream.

Even PewDiePie started with a basic gaming setup.

I don’t recommend blowing your life savings on all the equipment you want. Don’t have a powerful computer? There are games such as Minecraft and Roblox that are less taxing to your computer, if you don’t have a powerful one.

There are ways to work around it, if you don’t currently have the funds. Being a YouTuber is all about being resourceful and creative.

You don’t need professional editing software, there are affordable ones such as Wondershare Filmora that have all the capabilities.

1. Many Games Are Free

Here’s the great thing about starting as a video game YouTuber, you don’t need to pay for any games. I’m not only talking about the crappy Flash games on the Internet, but massively popular games such as Fortnite and DOTA are also free to start playing as well.

If you’re strapped for cash. Start your channel playing free games and work your way towards more expensive games.

2. Some Software Are Free As Well

OBS: This streaming software allows you to capture your game in top quality and broadcast it directly to YouTube. It’s a simple setup , and it’s completely free.

Audacity: This audio recording and editing software is great if you want to improve the quality of your audio by removing background noise or combining clips.

GIMP: Probably the closest free product to Photoshop you can find. GIMP will help you perform basic image manipulation. It’s not as user friendly as Photoshop, but you can learn the fundamentals here as you save up for the Creative Cloud subscription plan.

5. Optimization Matters

Gaming is arguably the most popular genre on YouTube. So, how is your little video going to be discovered in this vast sea of gaming content?

The answer: with a good optimization strategy.

1. Tags and Title

When conceptualizing your next video, consider what your viewers are going to search to find it. This will help you focus your gameplay to meet the demand of this untapped (or more specific) audience.

You can use a plugin called VidIQ to see the keyword score by simply searching for the content you think your viewers are interested in watching.

If you’re playing Fortnite, and your keyword is simply “Fortnite” you’re using a highly searched term, but the competition is very high as well. The odds of your ranking is incredibly tough as the overall keyword score is 61/100.

 Optimize Gaming Channel with VidIQ

However, if you focus on a more specific aspect of the game to make a video around, such as a character, you can heighten your chance at being discovered.

Take the example below, where I added the keyword “Striker” to the search. Its overall keyword score is 87/100, that’s 26 points better in the keyword score, compared to just “Fortnite.”

 Optimize Gaming Channel with VidIQ

This will help you identify the content you should be making and then use that keyword knowledge to write a good title and a list of 5-15 tags.

Few more tips to improving your titles include:

- Avoid uninspiring words like “Fun,” “Exciting,” or “Great.”

- Once you have a title do a quick search to see if it already exists. Common titles make it harder for yours to rank.

- Have the title relate to the game. If there are certain words or phrases that players are familiar with, go ahead and use it.

- Make it click-worthy by promising something unique, but don’t mislead viewers.

2. Create Awesome Thumbnails

It doesn’t matter how awesome your video is, if the thumbnail image is boring, nobody will want to click into it. And if nobody clicks into it, you won’t get any views. Simple.

What makes a good thumbnail image?

  1. Don’t use the random images YouTube picks for you
  2. Have an expressive picture of a human face (preferably of yours, because it’s your gaming channel and you’re the star)

Take a look at The Syndicate Project’s thumbnails and how it evokes an intensity that makes you want to click — or scream with excitement. Both good things.

Create Thumbnail for YouTube Channel

  1. Don’t want to use your face? Create a character for yourself or to represent your channel. Or used the characters from the actual game.

Check out the colorful thumbnails from VanossGaming, where the owl is the mascot of their channel.

Create Thumbnail for YouTube Channel

  1. Use readable text or emojis

If you don’t have Photoshop or don’t have strong design skills, check out Wondershare Pixstudio , a drag-and-drop design tool that makes creating thumbnails easy.

3. Engage with Other Gamers

Don’t forget that YouTube is a social media platform.

It’s all about being a part of a YouTube community, and while you can’t interact with every creator on the platform, you can find those within your niche or specific game and chat with them. Leave a comment if you like their video or have constructive feedback.

Additionally, viewer engagements such as likes and comments have shown to have an indirect effect on your video ranking. That is why you should encourage your viewers to “smash” the like button or join in a conversation by asking them a question in your video.

6. Be Cautious of Content Strike and Demonetization

1. Cause for Demonetization

The YouTube monetization landscape has changed a lot for creators in the past few years. The guidelines are always being adjusted to serve both creators and advertisers. If you’re thinking of making money from YouTube ads, you have to be aware that there are types of content that turn advertisers off, and YouTube knows it. Here are some reasons that YouTube will choose to demonetize your videos:

- Excessive or gratuitous violence

- Hateful content: promotes discrimination or disparages or humiliates and individual or group of people (race, ethnicity, nationality, religion, disability, age, veteran status, sexual orientation, gender identity, etc.)

- Inappropriate use of family entertainment characters

- Incendiary and demeaning content: disrespectful languages that shame or insult an individual or group

Thanks to the fair use doctrine, you’re allowed to take video game content and make videos from it without acquiring permission from the people who made the game.

However, if you step across the fair use line, you can be penalized for violating copyright infringement.

If you get three strikes from YouTube in 90 days, your account and videos will be removed and you won’t be allowed to create a new channel.

Before you publish your video ask yourself these questions, if you answer yes to any of them then you have met fair use standards:

- Is your content creative or educational?

- Is there more original content than copyrighted content?

- Is your video benefiting the original content?

I recommend that you learn more about YouTube copyright , and how to build your content so that it doesn’t get flagged.

Beyond all that, it’s about playing games, having a good time, and meeting awesome people like yourself. Enjoy the journey and take pleasure in every little achievement, be it in the game or on YouTube.

Key Takeaways

  1. Don’t go into YouTube gaming for the money, but rather to improve your skills and other people’s lives.
  2. Find something special about your channel that people can’t find anywhere else.
  3. YouTube gaming can be as cheap and as expensive as you want, create a budget to stay within your limits.
  4. Understand optimization to improve your chances of viewers finding your content.
  5. Don’t be hateful or advertisers will avoid you, and don’t steal other people’s content without crediting the original creator.
  6. Give yourself a unique YouTube gaming channel name .

What’s stopping you from starting your YouTube gaming channel? Let us know in the comment box below!

Best Screen Recorder & Video Editor for Gamers

If you want to record the gameplay and edit it with some text and titles, or creative transitions and effects, I highly recommend you try Wondershare Filmora , which is easy to use yet powerful enough with its editing tools and effects templates. Download the free trial version and get started now.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Aspect Ratios Decoded: YouTube Edition – A Quick Reference Guide

Yes, you are right. Social media is the platform that no one can refrain from in the current world of technology, news, events, and friends. One such platform gained so much popularity in the last few years. That is YouTube, a platform that is used worldwide for a multitude of purposes. Such as watching videos, uploading or sharing videos, tutorials, trends, series, coaching, serials, shorts videos, news, events, displaying ads, and lots more. No doubt, the list is endless.

Well, while dealing with YouTube videos, there is one most crucial point to keep in mind. If you have a vision or some thought, you can create a new genre of video under YouTube. And that is the YouTube Aspect Ratio, to have the best visual experience for the users worldwide.

youtube platform

Aspect ratio is simply the width to the height ratio for the screen. But it holds great value to create a difference while displaying YouTube Shorts Videos with proper ratio and size as it is only then that it will get proper attention and get trends.

In this article

01 [Aspect Ratio for YouTube Videos](#Part 1)

02 [YouTube Shorts Aspect Ratio](#Part 2)

03 [Aspect Ratios for YouTube Ads](#Part 3)

04 [Think More about YouTube Aspect Ratio](#Part 4)

Part 1 Aspect Ratio for YouTube Videos

YouTube is the platform that demands perfection, not in terms of the content of the video only, but there are some other aspects that one needs to consider. So, what could be the right approach while dealing with YouTube Video or Photo size? Thinking what could that be? Well, friends, it is the YouTube Video Ratio or, in simple terms, YouTube Aspect Ratio that tells a lot about the visual representation of the video. If YouTube Video dimension size is not as per the required parameter or according to the device screen, it is so. Then YouTube itself makes adjustments to the rest of the video corners filled with either white or grey bar, which is not the right approach for an appropriate user experience. For that, you must be aware of the required width and height of YouTube Video, that is, YouTube Video Aspect Ratio. Below are covered prime devices with their YouTube Aspect Ratio and related information. Go through them to get the basic idea:

youtube aspect ratio

Note: YouTube Video Player can adjust the video size automatically to make it fit into the screen. Sometimes, doing so results in a bar’s white or grey/black area along the edges.

YouTube Aspect Ratio for Desktop/PC Version:

If you are a desktop, PC, or laptop user, the standard YouTube Aspect ratio is 16:9, which is for landscape view. In the case of vertical video with a YouTube Aspect Ratio of 9:16, YouTube will make some adjustments by providing padding to the corner of the video. (That is not the right way for the optimum view as it may result in interfering with the dynamic vision of the YouTube Video.)

YouTube Video Aspect Ratio for Android devices:

There is an interesting fact about the YouTube Video Ratio for Android devices. Actually, in the case of Android mobile devices, the YouTube app will make an auto adjustment to the video file size and set the video as per the screen space.

YouTube Video Ratio for iOS Version

Like Android phones, iOS devices such as iPhone, iPad, YouTube App player will also automatically adjust the Video file size to fit the screen. It does not matter whether the video is in Square, horizontal or vertical format; it will auto-adjust the aspect ratio.

Let’s take the example of Vertical Video display in YouTube Screen:

vertical video example

Also, by selecting the Expand option, the video will adjust itself to fill the entire screen.

Part 2 YouTube Shorts Aspect Ratio

The world is moving swiftly, and with day passing, people want to complete their tasks as quickly as possible. The impact is seen in the field of the YouTube Video making process also with the introduction of YouTube Shorts. After following the short video trends of TikTok, this time YouTube appeared with its new feature YouTube Shorts, which allows a user to create a short video that ranges from 15 to 60 seconds. The only need is for a Smartphone and YouTube Application Shorts camera. And then you are good to go. Note that YouTube Shorts videos get searched and watched by people mainly through their phones.

youtube shorts ratio

Here also comes the concept of YouTube Shorts Ratio as YouTube Videos primarily follows Vertical format. Following are the requirement for YouTube Shorts Ratio:

Aspect Ratio: Vertical format standard ratio is 9:16 (That fill up the entire screen vertically)

Resolution: To comply with vertical format, the required resolution is 1920X1080 px.

Note: There is also provision for square videos with a 1:1 ratio for YouTube Shorts. But that results in extra white or black padding at the top and bottom areas.

Other possible YouTube Shorts ratios are 4:5, 2:3, 1:2.

Part 3 Aspect Ratios for YouTube Ads

If you want to monetize from your video or Shorts, use YouTube Ads to generate additional income. Or, if you are already in some business and want to grow your business, do it with YouTube Ads.

youtube-ads-aspect-ratio

Now, you might be wondering, what would be the possible YouTube Outro size or YouTube Video Aspect Ratio for YouTube Ads? Check here:

YouTube Video Aspect ratio and Proportions: 19:9 (640X360), 4:3 (480X360)

Aspect Ratio for Desktop Ads: 16:9

Sponsor Card Ads Ratio: 1:1

True View Discovery Ads Ratio: 16:9 or 4:3

Part 4 Think More about YouTube Aspect Ratio

You have been listening about YouTube Screen size or YouTube Aspect Ratio so far many times. Now the biggest question is, how to adjust the Aspect Ratio of YouTube Video or Shorts?

Are you puzzled?

how to set aspect ratio

Yeah! Wait, there is the solution. Edit the aspect ratio of your video before uploading it under the YouTube Platform. For that purpose, there is one option named Wondershae Filmora Video Editor That is used to provide you with the Aspect ratio editing and modification option.

Let’s understand how you can do so with Wondershare Filmora that most YouTubers are using to edit and adjust the Aspect Ratio of YouTube Videos.

You need to download and launch the software from the main window. There is a drop-down choice to select the desired aspect ratio for the video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More about Filmora >

filmora box

wondershare filmora

There is another option also, after launching the software, upload your project video. Then, under Project settings, change and set the required aspect ratio.

filmora project settings

Simple isn’t it. Yes, the process is quite simple. You can easily change YouTube Video size dimensions without any hassle using Wondershare Filmora editor and that quickly. So, get up and record some interesting YouTube videos or Shorts, mix them up with colors, spicy talk, and change the aspect ratio with ease. You are ready to rock the world of YouTube videos with these simple steps, the right approach that most YouTube Videomakers follow worldwide.

Conclusion

So guys, finally, I hope now you are pretty sure about what is YouTube video ratio, its importance while dealing with videos, shorts, or posting any ads to promote your business. YouTube file size is something that is changing its dimensions as per the user experience and needs. In the last few years, the user base shifted from TV, desktop to phone, laptops, and smart devices. As a result, the aspect ratio also gets changed with time. Thus, having a proper understanding of adjusting the width and height of YouTube Videos to bring the dynamic vision to the video will create a real difference. Also, using Wondershare Filmora will open the door of options to modify your YouTube file size and many editing options along with.

Aspect ratio is simply the width to the height ratio for the screen. But it holds great value to create a difference while displaying YouTube Shorts Videos with proper ratio and size as it is only then that it will get proper attention and get trends.

In this article

01 [Aspect Ratio for YouTube Videos](#Part 1)

02 [YouTube Shorts Aspect Ratio](#Part 2)

03 [Aspect Ratios for YouTube Ads](#Part 3)

04 [Think More about YouTube Aspect Ratio](#Part 4)

Part 1 Aspect Ratio for YouTube Videos

YouTube is the platform that demands perfection, not in terms of the content of the video only, but there are some other aspects that one needs to consider. So, what could be the right approach while dealing with YouTube Video or Photo size? Thinking what could that be? Well, friends, it is the YouTube Video Ratio or, in simple terms, YouTube Aspect Ratio that tells a lot about the visual representation of the video. If YouTube Video dimension size is not as per the required parameter or according to the device screen, it is so. Then YouTube itself makes adjustments to the rest of the video corners filled with either white or grey bar, which is not the right approach for an appropriate user experience. For that, you must be aware of the required width and height of YouTube Video, that is, YouTube Video Aspect Ratio. Below are covered prime devices with their YouTube Aspect Ratio and related information. Go through them to get the basic idea:

youtube aspect ratio

Note: YouTube Video Player can adjust the video size automatically to make it fit into the screen. Sometimes, doing so results in a bar’s white or grey/black area along the edges.

YouTube Aspect Ratio for Desktop/PC Version:

If you are a desktop, PC, or laptop user, the standard YouTube Aspect ratio is 16:9, which is for landscape view. In the case of vertical video with a YouTube Aspect Ratio of 9:16, YouTube will make some adjustments by providing padding to the corner of the video. (That is not the right way for the optimum view as it may result in interfering with the dynamic vision of the YouTube Video.)

YouTube Video Aspect Ratio for Android devices:

There is an interesting fact about the YouTube Video Ratio for Android devices. Actually, in the case of Android mobile devices, the YouTube app will make an auto adjustment to the video file size and set the video as per the screen space.

YouTube Video Ratio for iOS Version

Like Android phones, iOS devices such as iPhone, iPad, YouTube App player will also automatically adjust the Video file size to fit the screen. It does not matter whether the video is in Square, horizontal or vertical format; it will auto-adjust the aspect ratio.

Let’s take the example of Vertical Video display in YouTube Screen:

vertical video example

Also, by selecting the Expand option, the video will adjust itself to fill the entire screen.

Part 2 YouTube Shorts Aspect Ratio

The world is moving swiftly, and with day passing, people want to complete their tasks as quickly as possible. The impact is seen in the field of the YouTube Video making process also with the introduction of YouTube Shorts. After following the short video trends of TikTok, this time YouTube appeared with its new feature YouTube Shorts, which allows a user to create a short video that ranges from 15 to 60 seconds. The only need is for a Smartphone and YouTube Application Shorts camera. And then you are good to go. Note that YouTube Shorts videos get searched and watched by people mainly through their phones.

youtube shorts ratio

Here also comes the concept of YouTube Shorts Ratio as YouTube Videos primarily follows Vertical format. Following are the requirement for YouTube Shorts Ratio:

Aspect Ratio: Vertical format standard ratio is 9:16 (That fill up the entire screen vertically)

Resolution: To comply with vertical format, the required resolution is 1920X1080 px.

Note: There is also provision for square videos with a 1:1 ratio for YouTube Shorts. But that results in extra white or black padding at the top and bottom areas.

Other possible YouTube Shorts ratios are 4:5, 2:3, 1:2.

Part 3 Aspect Ratios for YouTube Ads

If you want to monetize from your video or Shorts, use YouTube Ads to generate additional income. Or, if you are already in some business and want to grow your business, do it with YouTube Ads.

youtube-ads-aspect-ratio

Now, you might be wondering, what would be the possible YouTube Outro size or YouTube Video Aspect Ratio for YouTube Ads? Check here:

YouTube Video Aspect ratio and Proportions: 19:9 (640X360), 4:3 (480X360)

Aspect Ratio for Desktop Ads: 16:9

Sponsor Card Ads Ratio: 1:1

True View Discovery Ads Ratio: 16:9 or 4:3

Part 4 Think More about YouTube Aspect Ratio

You have been listening about YouTube Screen size or YouTube Aspect Ratio so far many times. Now the biggest question is, how to adjust the Aspect Ratio of YouTube Video or Shorts?

Are you puzzled?

how to set aspect ratio

Yeah! Wait, there is the solution. Edit the aspect ratio of your video before uploading it under the YouTube Platform. For that purpose, there is one option named Wondershae Filmora Video Editor That is used to provide you with the Aspect ratio editing and modification option.

Let’s understand how you can do so with Wondershare Filmora that most YouTubers are using to edit and adjust the Aspect Ratio of YouTube Videos.

You need to download and launch the software from the main window. There is a drop-down choice to select the desired aspect ratio for the video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More about Filmora >

filmora box

wondershare filmora

There is another option also, after launching the software, upload your project video. Then, under Project settings, change and set the required aspect ratio.

filmora project settings

Simple isn’t it. Yes, the process is quite simple. You can easily change YouTube Video size dimensions without any hassle using Wondershare Filmora editor and that quickly. So, get up and record some interesting YouTube videos or Shorts, mix them up with colors, spicy talk, and change the aspect ratio with ease. You are ready to rock the world of YouTube videos with these simple steps, the right approach that most YouTube Videomakers follow worldwide.

Conclusion

So guys, finally, I hope now you are pretty sure about what is YouTube video ratio, its importance while dealing with videos, shorts, or posting any ads to promote your business. YouTube file size is something that is changing its dimensions as per the user experience and needs. In the last few years, the user base shifted from TV, desktop to phone, laptops, and smart devices. As a result, the aspect ratio also gets changed with time. Thus, having a proper understanding of adjusting the width and height of YouTube Videos to bring the dynamic vision to the video will create a real difference. Also, using Wondershare Filmora will open the door of options to modify your YouTube file size and many editing options along with.

Aspect ratio is simply the width to the height ratio for the screen. But it holds great value to create a difference while displaying YouTube Shorts Videos with proper ratio and size as it is only then that it will get proper attention and get trends.

In this article

01 [Aspect Ratio for YouTube Videos](#Part 1)

02 [YouTube Shorts Aspect Ratio](#Part 2)

03 [Aspect Ratios for YouTube Ads](#Part 3)

04 [Think More about YouTube Aspect Ratio](#Part 4)

Part 1 Aspect Ratio for YouTube Videos

YouTube is the platform that demands perfection, not in terms of the content of the video only, but there are some other aspects that one needs to consider. So, what could be the right approach while dealing with YouTube Video or Photo size? Thinking what could that be? Well, friends, it is the YouTube Video Ratio or, in simple terms, YouTube Aspect Ratio that tells a lot about the visual representation of the video. If YouTube Video dimension size is not as per the required parameter or according to the device screen, it is so. Then YouTube itself makes adjustments to the rest of the video corners filled with either white or grey bar, which is not the right approach for an appropriate user experience. For that, you must be aware of the required width and height of YouTube Video, that is, YouTube Video Aspect Ratio. Below are covered prime devices with their YouTube Aspect Ratio and related information. Go through them to get the basic idea:

youtube aspect ratio

Note: YouTube Video Player can adjust the video size automatically to make it fit into the screen. Sometimes, doing so results in a bar’s white or grey/black area along the edges.

YouTube Aspect Ratio for Desktop/PC Version:

If you are a desktop, PC, or laptop user, the standard YouTube Aspect ratio is 16:9, which is for landscape view. In the case of vertical video with a YouTube Aspect Ratio of 9:16, YouTube will make some adjustments by providing padding to the corner of the video. (That is not the right way for the optimum view as it may result in interfering with the dynamic vision of the YouTube Video.)

YouTube Video Aspect Ratio for Android devices:

There is an interesting fact about the YouTube Video Ratio for Android devices. Actually, in the case of Android mobile devices, the YouTube app will make an auto adjustment to the video file size and set the video as per the screen space.

YouTube Video Ratio for iOS Version

Like Android phones, iOS devices such as iPhone, iPad, YouTube App player will also automatically adjust the Video file size to fit the screen. It does not matter whether the video is in Square, horizontal or vertical format; it will auto-adjust the aspect ratio.

Let’s take the example of Vertical Video display in YouTube Screen:

vertical video example

Also, by selecting the Expand option, the video will adjust itself to fill the entire screen.

Part 2 YouTube Shorts Aspect Ratio

The world is moving swiftly, and with day passing, people want to complete their tasks as quickly as possible. The impact is seen in the field of the YouTube Video making process also with the introduction of YouTube Shorts. After following the short video trends of TikTok, this time YouTube appeared with its new feature YouTube Shorts, which allows a user to create a short video that ranges from 15 to 60 seconds. The only need is for a Smartphone and YouTube Application Shorts camera. And then you are good to go. Note that YouTube Shorts videos get searched and watched by people mainly through their phones.

youtube shorts ratio

Here also comes the concept of YouTube Shorts Ratio as YouTube Videos primarily follows Vertical format. Following are the requirement for YouTube Shorts Ratio:

Aspect Ratio: Vertical format standard ratio is 9:16 (That fill up the entire screen vertically)

Resolution: To comply with vertical format, the required resolution is 1920X1080 px.

Note: There is also provision for square videos with a 1:1 ratio for YouTube Shorts. But that results in extra white or black padding at the top and bottom areas.

Other possible YouTube Shorts ratios are 4:5, 2:3, 1:2.

Part 3 Aspect Ratios for YouTube Ads

If you want to monetize from your video or Shorts, use YouTube Ads to generate additional income. Or, if you are already in some business and want to grow your business, do it with YouTube Ads.

youtube-ads-aspect-ratio

Now, you might be wondering, what would be the possible YouTube Outro size or YouTube Video Aspect Ratio for YouTube Ads? Check here:

YouTube Video Aspect ratio and Proportions: 19:9 (640X360), 4:3 (480X360)

Aspect Ratio for Desktop Ads: 16:9

Sponsor Card Ads Ratio: 1:1

True View Discovery Ads Ratio: 16:9 or 4:3

Part 4 Think More about YouTube Aspect Ratio

You have been listening about YouTube Screen size or YouTube Aspect Ratio so far many times. Now the biggest question is, how to adjust the Aspect Ratio of YouTube Video or Shorts?

Are you puzzled?

how to set aspect ratio

Yeah! Wait, there is the solution. Edit the aspect ratio of your video before uploading it under the YouTube Platform. For that purpose, there is one option named Wondershae Filmora Video Editor That is used to provide you with the Aspect ratio editing and modification option.

Let’s understand how you can do so with Wondershare Filmora that most YouTubers are using to edit and adjust the Aspect Ratio of YouTube Videos.

You need to download and launch the software from the main window. There is a drop-down choice to select the desired aspect ratio for the video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More about Filmora >

filmora box

wondershare filmora

There is another option also, after launching the software, upload your project video. Then, under Project settings, change and set the required aspect ratio.

filmora project settings

Simple isn’t it. Yes, the process is quite simple. You can easily change YouTube Video size dimensions without any hassle using Wondershare Filmora editor and that quickly. So, get up and record some interesting YouTube videos or Shorts, mix them up with colors, spicy talk, and change the aspect ratio with ease. You are ready to rock the world of YouTube videos with these simple steps, the right approach that most YouTube Videomakers follow worldwide.

Conclusion

So guys, finally, I hope now you are pretty sure about what is YouTube video ratio, its importance while dealing with videos, shorts, or posting any ads to promote your business. YouTube file size is something that is changing its dimensions as per the user experience and needs. In the last few years, the user base shifted from TV, desktop to phone, laptops, and smart devices. As a result, the aspect ratio also gets changed with time. Thus, having a proper understanding of adjusting the width and height of YouTube Videos to bring the dynamic vision to the video will create a real difference. Also, using Wondershare Filmora will open the door of options to modify your YouTube file size and many editing options along with.

Aspect ratio is simply the width to the height ratio for the screen. But it holds great value to create a difference while displaying YouTube Shorts Videos with proper ratio and size as it is only then that it will get proper attention and get trends.

In this article

01 [Aspect Ratio for YouTube Videos](#Part 1)

02 [YouTube Shorts Aspect Ratio](#Part 2)

03 [Aspect Ratios for YouTube Ads](#Part 3)

04 [Think More about YouTube Aspect Ratio](#Part 4)

Part 1 Aspect Ratio for YouTube Videos

YouTube is the platform that demands perfection, not in terms of the content of the video only, but there are some other aspects that one needs to consider. So, what could be the right approach while dealing with YouTube Video or Photo size? Thinking what could that be? Well, friends, it is the YouTube Video Ratio or, in simple terms, YouTube Aspect Ratio that tells a lot about the visual representation of the video. If YouTube Video dimension size is not as per the required parameter or according to the device screen, it is so. Then YouTube itself makes adjustments to the rest of the video corners filled with either white or grey bar, which is not the right approach for an appropriate user experience. For that, you must be aware of the required width and height of YouTube Video, that is, YouTube Video Aspect Ratio. Below are covered prime devices with their YouTube Aspect Ratio and related information. Go through them to get the basic idea:

youtube aspect ratio

Note: YouTube Video Player can adjust the video size automatically to make it fit into the screen. Sometimes, doing so results in a bar’s white or grey/black area along the edges.

YouTube Aspect Ratio for Desktop/PC Version:

If you are a desktop, PC, or laptop user, the standard YouTube Aspect ratio is 16:9, which is for landscape view. In the case of vertical video with a YouTube Aspect Ratio of 9:16, YouTube will make some adjustments by providing padding to the corner of the video. (That is not the right way for the optimum view as it may result in interfering with the dynamic vision of the YouTube Video.)

YouTube Video Aspect Ratio for Android devices:

There is an interesting fact about the YouTube Video Ratio for Android devices. Actually, in the case of Android mobile devices, the YouTube app will make an auto adjustment to the video file size and set the video as per the screen space.

YouTube Video Ratio for iOS Version

Like Android phones, iOS devices such as iPhone, iPad, YouTube App player will also automatically adjust the Video file size to fit the screen. It does not matter whether the video is in Square, horizontal or vertical format; it will auto-adjust the aspect ratio.

Let’s take the example of Vertical Video display in YouTube Screen:

vertical video example

Also, by selecting the Expand option, the video will adjust itself to fill the entire screen.

Part 2 YouTube Shorts Aspect Ratio

The world is moving swiftly, and with day passing, people want to complete their tasks as quickly as possible. The impact is seen in the field of the YouTube Video making process also with the introduction of YouTube Shorts. After following the short video trends of TikTok, this time YouTube appeared with its new feature YouTube Shorts, which allows a user to create a short video that ranges from 15 to 60 seconds. The only need is for a Smartphone and YouTube Application Shorts camera. And then you are good to go. Note that YouTube Shorts videos get searched and watched by people mainly through their phones.

youtube shorts ratio

Here also comes the concept of YouTube Shorts Ratio as YouTube Videos primarily follows Vertical format. Following are the requirement for YouTube Shorts Ratio:

Aspect Ratio: Vertical format standard ratio is 9:16 (That fill up the entire screen vertically)

Resolution: To comply with vertical format, the required resolution is 1920X1080 px.

Note: There is also provision for square videos with a 1:1 ratio for YouTube Shorts. But that results in extra white or black padding at the top and bottom areas.

Other possible YouTube Shorts ratios are 4:5, 2:3, 1:2.

Part 3 Aspect Ratios for YouTube Ads

If you want to monetize from your video or Shorts, use YouTube Ads to generate additional income. Or, if you are already in some business and want to grow your business, do it with YouTube Ads.

youtube-ads-aspect-ratio

Now, you might be wondering, what would be the possible YouTube Outro size or YouTube Video Aspect Ratio for YouTube Ads? Check here:

YouTube Video Aspect ratio and Proportions: 19:9 (640X360), 4:3 (480X360)

Aspect Ratio for Desktop Ads: 16:9

Sponsor Card Ads Ratio: 1:1

True View Discovery Ads Ratio: 16:9 or 4:3

Part 4 Think More about YouTube Aspect Ratio

You have been listening about YouTube Screen size or YouTube Aspect Ratio so far many times. Now the biggest question is, how to adjust the Aspect Ratio of YouTube Video or Shorts?

Are you puzzled?

how to set aspect ratio

Yeah! Wait, there is the solution. Edit the aspect ratio of your video before uploading it under the YouTube Platform. For that purpose, there is one option named Wondershae Filmora Video Editor That is used to provide you with the Aspect ratio editing and modification option.

Let’s understand how you can do so with Wondershare Filmora that most YouTubers are using to edit and adjust the Aspect Ratio of YouTube Videos.

You need to download and launch the software from the main window. There is a drop-down choice to select the desired aspect ratio for the video.

Wondershare Filmora

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filmora box

wondershare filmora

There is another option also, after launching the software, upload your project video. Then, under Project settings, change and set the required aspect ratio.

filmora project settings

Simple isn’t it. Yes, the process is quite simple. You can easily change YouTube Video size dimensions without any hassle using Wondershare Filmora editor and that quickly. So, get up and record some interesting YouTube videos or Shorts, mix them up with colors, spicy talk, and change the aspect ratio with ease. You are ready to rock the world of YouTube videos with these simple steps, the right approach that most YouTube Videomakers follow worldwide.

Conclusion

So guys, finally, I hope now you are pretty sure about what is YouTube video ratio, its importance while dealing with videos, shorts, or posting any ads to promote your business. YouTube file size is something that is changing its dimensions as per the user experience and needs. In the last few years, the user base shifted from TV, desktop to phone, laptops, and smart devices. As a result, the aspect ratio also gets changed with time. Thus, having a proper understanding of adjusting the width and height of YouTube Videos to bring the dynamic vision to the video will create a real difference. Also, using Wondershare Filmora will open the door of options to modify your YouTube file size and many editing options along with.

Also read:

  • Title: "Start with Strategy Launching an Online Dominant Gaming Channel"
  • Author: Kevin
  • Created at : 2024-05-25 16:18:00
  • Updated at : 2024-05-26 16:18:00
  • Link: https://youtube-videos.techidaily.com/start-with-strategy-launching-an-online-dominant-gaming-channel/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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