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"Short Chords, Long Stories Musical Roles Played"
Short Chords, Long Stories: Musical Roles Played
Create High Quality YouTube Video - Wondershare Filmora
An easy and powerful YouTube video editor
Numerous video and audio effects to choose from
Detailed tutorials provided by the official channel
The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.
In this article
02 Which role does music play in YouTube Shorts?
03 YouTube Shorts Music - Things You Need to Know
What are YouTube Shorts?
YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.
YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.
Which role does music play in YouTube Shorts?
Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.
- Generates important emotions
Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.
- Music is memorable
If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .
- Music represents who you are
You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.
- For effective message
Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.
YouTube Shorts Music - Things You Need to Know
1. How to add music to your YouTube Shorts video?
As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.
Step 1. First, select the Shorts video that you want to add music to.
Step 2. Then click on the “YouTube Shorts creator camera” tool.
Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.
Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.
Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.
2. The sources of music for YouTube Shorts?
You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.
YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.
Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.
SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.
Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.
3. How to extend music on YouTube Shorts?
Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.
4. Can I use my own audio in YouTube Shorts?
Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.
Key Features of Filmora
- Edit and export your videos at a high resolution of up to 4K
- Use it to add animated messages from the titles and text library
- Easily adjust the audio of each music track on your timeline
- Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos
How to add a music track to your video with Filmora
1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.
2. From the aspect ratio, select “9:16” portrait.
3. Then set the resolution according to your preference.
4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.
5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.
6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.
7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.
8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.
9. Click on the “+” icon to add the music to your video.
10. You’ll then have the song onto your project.
For Win 7 or later (64-bit)
For macOS 10.12 or later
5. Do artists earn royalties from Shorts?
Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.
6. What to post on YouTube Shorts?
You can post several videos to YouTube Shorts which include:
- Tutorials: teach your viewers via YouTube Shorts.
- Confessional videos: This is when you speak to your viewers about what you are passionate about.
- Entertainment videos: You can also entertain your viewers with funny videos.
7. Can I promote my music on YouTube Shorts?
YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.
Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.
Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.
Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.
Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.
8. How are YouTube Shorts different from other short-form videos?
YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.
Conclusion
You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.
The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.
In this article
02 Which role does music play in YouTube Shorts?
03 YouTube Shorts Music - Things You Need to Know
What are YouTube Shorts?
YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.
YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.
Which role does music play in YouTube Shorts?
Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.
- Generates important emotions
Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.
- Music is memorable
If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .
- Music represents who you are
You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.
- For effective message
Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.
YouTube Shorts Music - Things You Need to Know
1. How to add music to your YouTube Shorts video?
As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.
Step 1. First, select the Shorts video that you want to add music to.
Step 2. Then click on the “YouTube Shorts creator camera” tool.
Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.
Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.
Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.
2. The sources of music for YouTube Shorts?
You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.
YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.
Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.
SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.
Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.
3. How to extend music on YouTube Shorts?
Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.
4. Can I use my own audio in YouTube Shorts?
Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.
Key Features of Filmora
- Edit and export your videos at a high resolution of up to 4K
- Use it to add animated messages from the titles and text library
- Easily adjust the audio of each music track on your timeline
- Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos
How to add a music track to your video with Filmora
1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.
2. From the aspect ratio, select “9:16” portrait.
3. Then set the resolution according to your preference.
4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.
5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.
6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.
7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.
8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.
9. Click on the “+” icon to add the music to your video.
10. You’ll then have the song onto your project.
For Win 7 or later (64-bit)
For macOS 10.12 or later
5. Do artists earn royalties from Shorts?
Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.
6. What to post on YouTube Shorts?
You can post several videos to YouTube Shorts which include:
- Tutorials: teach your viewers via YouTube Shorts.
- Confessional videos: This is when you speak to your viewers about what you are passionate about.
- Entertainment videos: You can also entertain your viewers with funny videos.
7. Can I promote my music on YouTube Shorts?
YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.
Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.
Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.
Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.
Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.
8. How are YouTube Shorts different from other short-form videos?
YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.
Conclusion
You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.
The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.
In this article
02 Which role does music play in YouTube Shorts?
03 YouTube Shorts Music - Things You Need to Know
What are YouTube Shorts?
YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.
YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.
Which role does music play in YouTube Shorts?
Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.
- Generates important emotions
Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.
- Music is memorable
If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .
- Music represents who you are
You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.
- For effective message
Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.
YouTube Shorts Music - Things You Need to Know
1. How to add music to your YouTube Shorts video?
As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.
Step 1. First, select the Shorts video that you want to add music to.
Step 2. Then click on the “YouTube Shorts creator camera” tool.
Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.
Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.
Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.
2. The sources of music for YouTube Shorts?
You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.
YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.
Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.
SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.
Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.
3. How to extend music on YouTube Shorts?
Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.
4. Can I use my own audio in YouTube Shorts?
Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.
Key Features of Filmora
- Edit and export your videos at a high resolution of up to 4K
- Use it to add animated messages from the titles and text library
- Easily adjust the audio of each music track on your timeline
- Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos
How to add a music track to your video with Filmora
1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.
2. From the aspect ratio, select “9:16” portrait.
3. Then set the resolution according to your preference.
4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.
5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.
6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.
7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.
8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.
9. Click on the “+” icon to add the music to your video.
10. You’ll then have the song onto your project.
For Win 7 or later (64-bit)
For macOS 10.12 or later
5. Do artists earn royalties from Shorts?
Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.
6. What to post on YouTube Shorts?
You can post several videos to YouTube Shorts which include:
- Tutorials: teach your viewers via YouTube Shorts.
- Confessional videos: This is when you speak to your viewers about what you are passionate about.
- Entertainment videos: You can also entertain your viewers with funny videos.
7. Can I promote my music on YouTube Shorts?
YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.
Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.
Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.
Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.
Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.
8. How are YouTube Shorts different from other short-form videos?
YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.
Conclusion
You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.
The entertainment industry is continually taking the world by storm. Lots of improvements are on the rise, especially online. Several apps are now at your fingertip, and you can access lots of videos and music right from your mobile phone. The social media platform has made it easy for millions of users to access information from other creators and editors. From Facebook, Instagram, WhatsApp, and the new kid in the block YouTube Shorts. And being that YouTube streaming service already harbors many users, Shorts has just come at the right time, with ready users at hand. Additionally, YouTube shorts music will spice up your listening experience like never before.
In this article
02 Which role does music play in YouTube Shorts?
03 YouTube Shorts Music - Things You Need to Know
What are YouTube Shorts?
YouTube Shorts is an app feature in YouTube that was introduced in 2020. It has so far rolled out in more than 100 countries. It enables both artists and creators to compose short videos to express any feeling. It could be for entertainment or educational purposes. However, the videos are short, not exceeding 60 seconds, with a default length of 15 seconds. You also have the option to record your videos with music to add value to your video.
YouTube Shorts has two main features; a platform to watch short videos and a tool you can use to compose your own short-form videos. To watch the clip, just go to the “Homepage” and find several thumbnails for popular Shorts. Then click on a video and land on the vertical video player to watch the video. Likewise, you can use the thumbs up or down to like or dislike the video. Additionally, you can pause the video and post a comment or share the Shorts with other fans.
Which role does music play in YouTube Shorts?
Music is always soothing to the soul. And using YouTube shorts music is a quick way to boost your video performance. Check below the importance of using music in your Shorts.
- Generates important emotions
Music creates a good mood, giving your audience a positive feeling towards your YouTube Shorts. Any sound will touch the listener, making the videos more interesting and beautiful.
- Music is memorable
If you use a particular tune, then there is a way your listeners will think directly of you when they hear the tune. It gives more value to the Shorts. Choosing the right music for your Shorts video is also important .
- Music represents who you are
You may put across your message via Shorts but adding some music will help the viewer directly imagine your identity.
- For effective message
Music can stimulate actions, causing immediate attraction to the listener. Use YouTube Shorts music to emphasize the overall story.
YouTube Shorts Music - Things You Need to Know
1. How to add music to your YouTube Shorts video?
As a creator, it is ideal to know how to add music to your YouTube Shorts video. Follow these steps to add music using the YouTube Shorts creator tool camera.
Step 1. First, select the Shorts video that you want to add music to.
Step 2. Then click on the “YouTube Shorts creator camera” tool.
Step 3. You’ll then be directed to your camera where you’ll find the “Add Music” option.
Step 4. Then find a “Library of songs” from popular artists that you can use. Select the song you wish to use.
Step 5. Finally, tap the “Use This Sound” option found at the bottom of the screen. Then just cue up what part of the song to use on your Shorts and go-ahead to record and upload the video.
2. The sources of music for YouTube Shorts?
You can use any music clip as long as it is not a copyrighted piece of music. Bellow are common sources where to find background music for YouTube Shorts video.
YouTube Audio Library: This is the first place to source YouTube Shorts music. YouTube is free and contains tons of free songs. You can sort your selection by duration, genre, instrument, mood, etc. To access music, go to the “Creator Studio” > “Create” > “Audio Library” and select which music to use.
Free Music Archive: This is another free site where you can discover an array of curated background music for any type of content. You’ll get more than 1,500 tracks at the tap of a button.
SoundCloud: SoundCloud streaming music service lets you use its “Creative Commons” music as long as you follow the guidelines that are laid down by the artist.
Converted music from your computer: You can also download and convert available songs from Spotify, Amazon Music, Tidal, among other streaming services. Just get a music converter tool that will remove encryption from the tracks to make it free for use forever.
3. How to extend music on YouTube Shorts?
Even though the typical duration for YouTube Shorts music is 15 seconds, you can make them longer up to 60 seconds. Just record multiple clips at 15 seconds intervals that add up to 60 seconds.
4. Can I use my own audio in YouTube Shorts?
Yes, you can use your audio in YouTube Shorts. Several converter apps are available for downloading and converting music to playable formats. Filmora is one available tool that will provide free music and let you edit your videos with minimal effort. More so, you can import and export your music in any format to make stunning YouTube Shorts videos.
Key Features of Filmora
- Edit and export your videos at a high resolution of up to 4K
- Use it to add animated messages from the titles and text library
- Easily adjust the audio of each music track on your timeline
- Add any mood with its royalty-free songs and sound effects to YouTube Shorts videos
How to add a music track to your video with Filmora
1. First, open up Filmora and go to “Project Settings” and select the “Change project aspect ratio” option.
2. From the aspect ratio, select “9:16” portrait.
3. Then set the resolution according to your preference.
4. Next, select the “Frame rate” according to your existing video that you wish to convert into Shorts. Hit the “OK” button to save the settings.
5. Drag and drop your footage onto the timeline. Ensure you keep the project settings.
6. You can add text or music to your footage. To add music, first, download music from YouTube or other sources into your computer.
7. Then click on the “Audio” option from the “Menu” bar and choose music that’s already available on your PC.
8. Next, import the music to the video. Just click on the “File” > “Import File” > “Import Video Files” option.
9. Click on the “+” icon to add the music to your video.
10. You’ll then have the song onto your project.
For Win 7 or later (64-bit)
For macOS 10.12 or later
5. Do artists earn royalties from Shorts?
Yes. Artists do receive some revenue from their music if creators use their songs in YouTube Short videos. Royalties come from ad revenue but it will depend on the type of ad on the video. So, more popular videos get higher rates than non-popular ones.
6. What to post on YouTube Shorts?
You can post several videos to YouTube Shorts which include:
- Tutorials: teach your viewers via YouTube Shorts.
- Confessional videos: This is when you speak to your viewers about what you are passionate about.
- Entertainment videos: You can also entertain your viewers with funny videos.
7. Can I promote my music on YouTube Shorts?
YouTube Shorts is a perfect platform to promote your music if you are an artist. You can either hire an influencer or do it yourself as an artist. These tips will help you to successfully promote your brand.
Be precise: Condense all the important details in your video and ensure the background music aligns with the theme.
Think widely: Check at what others are adding to their Shorts. You can include memes and other entertaining clips.
Post videos more often: Since YouTube Shorts are short videos that can’t accommodate so much information, try to post your videos more often so that your viewers follow up closely on what you are putting across.
Use catchy music: It doesn’t mean that the latest singles are more catchy or viral. Songs from a few years ago can also be equally catchy.
8. How are YouTube Shorts different from other short-form videos?
YouTube streaming service is already a popular platform that provides tones of music and video clips. Encompassing Shorts just pushed it at the forefront. The userbase is readily available and any Shorts you post will be widely viewed in over 100 countries. More so, you can extract music from the platform for use on your Shorts videos.
Conclusion
You can make a great milestone with YouTube Shorts music than if you didn’t use any. Music makes your videos catchy and interesting to viewers. Several platforms are available for sourcing music to use on your Shorts. More so, you can use the recommended app, Filmora, to add free music to your videos.
Optimize Your YouTube Content for Maximum Viewership and Engagement
YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: "Short Chords, Long Stories Musical Roles Played"
- Author: Kevin
- Created at : 2024-05-25 16:16:12
- Updated at : 2024-05-26 16:16:12
- Link: https://youtube-videos.techidaily.com/short-chords-long-stories-musical-roles-played/
- License: This work is licensed under CC BY-NC-SA 4.0.
