Profitable Content Creation on YouTube Through Smart AdSense Use

Richard Bennett

Mar 27, 2024• Proven solutions

Now, since your YouTube channel has a large of subscribers and views, you start thinking to make money by using YouTube AdSense. However, do you really know YouTube AdSense very well? Or even, do you even know what it is exactly. In order to let you better understand it and make money, we have rounded up all information here to explain the basic knowledge of AdSense to you. Keeping reading to learn more!

Part1: What is Adsense
Part2: How to Link YouTube Account to Adsense
Part3: How to Use AdSense for YouTube

You might have noticed several ads displayed on the videos on various social platforms. AdSense is a part of Google that is responsible for placing such ads in the videos. You can sign in from YouTube account directly.

When you wish to place an ad, you may publish it on various media through Adsense. As an advertiser, you may publish anything in videos, images or texts on the websites and pay per impression or per click or per conversion.

Having a YouTube Adsense account or your website connected to Adsense account can help you earn money when Google places ads to your channel.

Do not worry, creating a Google Adsense account is free and when you create one, your YouTube channel or your website gets free eligibility for Google Ads. You just need to copy a code and paste it to start. The AdSense returns calculation is on pay per click or on a per-impression basis. However, if you want to receive the payment, you need to set up AdSense account first.

Click on Setup YouTube AdSense or from monetization option, click on Setup Adsense option for your channel. Press Next. You are directed to Adsense sign up page.
Select your email account, you wish to sign up with. You may also sign up with existing id or create a new one
In case, you are using your existing email, sign in to YouTube Adsense with the same id. Once signed up, fill personal details form with information like address, name, etc.
While filling your payee name be very careful and fill exactly as in your bank account name.

Submit the form. Your application goes under review and might be under process for 2-3 hours to a few days depending on your Google Adsense and channel quality.

Step 2: Enable Monetization

Click on My Channel from the menu option. Next, click on monetization to monetize your videos
From monetization, click on monetize videos option for selecting the type of ads to monetize the video content or your channel.

You may also monetize videos individually selecting the one you like from Video Manager segment if you do not wish to monetize all videos at once.
Click monetize from the Action drop-down menu. Select ad type as per your wish. Press the monetize button.

If you need to change monetization setting for a specific video, edit from the video manager or click on the dollar icon.
To edit, click monetization option and select monetize with ads. Select the format of ads to monetize the particular video. Save the changes made.

Intuitively, many YouTube creators think that the first thing they see when they open up AdSense should be their daily earnings. This is not the case. Besides how much money you have made, AdSense keeps track of a lot of things the average YouTuber will not find useful. Getting to a report on your daily earnings actually takes a bit of navigation.

First, click on Performance Report near the top of your screen in AdSense. In the next page there will be a dropdown menu that says Days. Click on that menu and change it to Products.

In Products, scroll down until you get to a chart where there are two options: Hosted AdSense for Content and AdSense for Content. AdSense for Content relates to a personal website. For information about your YouTube channel click on Hosted AdSense for Content.

The next page is a report of how much money you have made from monetizing your YouTube channel. Your earnings will be organized by date. The money you see in this report has already had YouTube’s 45% commission deducted.

2. How are my earnings determined?

How much money you make through AdSense depends on your CPMs and EPMs. CPM is an acronym for “cost per mille” and indicates how much money and advertiser is paying for 1000 impressions of an ad. RPM is your revenue per 1000 impressions.

A lot of YouTubers new to AdSense assume that “per thousand impressions” means “per thousand views”, and that is incorrect. Besides the fact that not all views are monetized, impressions are not views. They are ad clicks. For long, skippable, video ads an “impression” is when a viewer watches the ad to the end instead of skipping it.

CPMs vary depending on the type of ad, where it is being run, and current advertising trends. Advertisers pay more for certain kinds of ads or for ad space in more popular videos. Beware of MCN scams claiming they can guarantee you a certain CPM; they cannot. Which ads are displayed in your videos is determined automatically by YouTube’s system and depends on factors like how you categorized your videos and how many views they have.

3. How do I get paid?

There are five different ways to get paid through AdSense: Check, Western Union Quick Cash, Wire Transfer, Rapida, or an Electronic Funds Transfer (EFT). Generally, AdSense will begin the process of paying you your monthly earnings on the 21st of the following month. How long it takes to get your money after that depends on your payment method.

Using Western Union Quick Cash you can pick your cash up at your Western Union branch the same day.

EFTs get your money to you within seven business days after the 21st.

Checks can take two to four weeks to arrive in the mail.

Wire Transfers and Rapida can each take up to 15 days.

In order to be paid you will have to earn enough to reach the payment threshold, which is $100. So, if you only earn $5 in a month, you should not expect to receive a payment for that month. You will receive your first payment after you earn $100.

Conclusion

Making money with YouTube Adsense is one of the best media that is reliable, easy to use, and better than any other ways of creating money. With Adsense, you can create various size and kinds of ad units to add it to your website. Those ad spaces are filled by Google with the content and traffic relevant to your site. There are also some YouTuber influencer marketing platforms such as InflueNex , which enables YouTubers to learn about their own channels, their competitors’ channels, and join the platform for establishing replationship with the brands.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Part1: What is Adsense
Part2: How to Link YouTube Account to Adsense
Part3: How to Use AdSense for YouTube

Having a YouTube Adsense account or your website connected to Adsense account can help you earn money when Google places ads to your channel.

Click on Setup YouTube AdSense or from monetization option, click on Setup Adsense option for your channel. Press Next. You are directed to Adsense sign up page.
Select your email account, you wish to sign up with. You may also sign up with existing id or create a new one
In case, you are using your existing email, sign in to YouTube Adsense with the same id. Once signed up, fill personal details form with information like address, name, etc.
While filling your payee name be very careful and fill exactly as in your bank account name.

Submit the form. Your application goes under review and might be under process for 2-3 hours to a few days depending on your Google Adsense and channel quality.

Step 2: Enable Monetization

Click on My Channel from the menu option. Next, click on monetization to monetize your videos
From monetization, click on monetize videos option for selecting the type of ads to monetize the video content or your channel.

You may also monetize videos individually selecting the one you like from Video Manager segment if you do not wish to monetize all videos at once.
Click monetize from the Action drop-down menu. Select ad type as per your wish. Press the monetize button.

If you need to change monetization setting for a specific video, edit from the video manager or click on the dollar icon.
To edit, click monetization option and select monetize with ads. Select the format of ads to monetize the particular video. Save the changes made.

First, click on Performance Report near the top of your screen in AdSense. In the next page there will be a dropdown menu that says Days. Click on that menu and change it to Products.

2. How are my earnings determined?

3. How do I get paid?

Using Western Union Quick Cash you can pick your cash up at your Western Union branch the same day.

EFTs get your money to you within seven business days after the 21st.

Checks can take two to four weeks to arrive in the mail.

Wire Transfers and Rapida can each take up to 15 days.

Conclusion

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Part1: What is Adsense
Part2: How to Link YouTube Account to Adsense
Part3: How to Use AdSense for YouTube

Having a YouTube Adsense account or your website connected to Adsense account can help you earn money when Google places ads to your channel.

Click on Setup YouTube AdSense or from monetization option, click on Setup Adsense option for your channel. Press Next. You are directed to Adsense sign up page.
Select your email account, you wish to sign up with. You may also sign up with existing id or create a new one
In case, you are using your existing email, sign in to YouTube Adsense with the same id. Once signed up, fill personal details form with information like address, name, etc.
While filling your payee name be very careful and fill exactly as in your bank account name.

Submit the form. Your application goes under review and might be under process for 2-3 hours to a few days depending on your Google Adsense and channel quality.

Step 2: Enable Monetization

Click on My Channel from the menu option. Next, click on monetization to monetize your videos
From monetization, click on monetize videos option for selecting the type of ads to monetize the video content or your channel.

You may also monetize videos individually selecting the one you like from Video Manager segment if you do not wish to monetize all videos at once.
Click monetize from the Action drop-down menu. Select ad type as per your wish. Press the monetize button.

If you need to change monetization setting for a specific video, edit from the video manager or click on the dollar icon.
To edit, click monetization option and select monetize with ads. Select the format of ads to monetize the particular video. Save the changes made.

First, click on Performance Report near the top of your screen in AdSense. In the next page there will be a dropdown menu that says Days. Click on that menu and change it to Products.

2. How are my earnings determined?

3. How do I get paid?

Using Western Union Quick Cash you can pick your cash up at your Western Union branch the same day.

EFTs get your money to you within seven business days after the 21st.

Checks can take two to four weeks to arrive in the mail.

Wire Transfers and Rapida can each take up to 15 days.

Conclusion

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Part1: What is Adsense
Part2: How to Link YouTube Account to Adsense
Part3: How to Use AdSense for YouTube

Having a YouTube Adsense account or your website connected to Adsense account can help you earn money when Google places ads to your channel.

Click on Setup YouTube AdSense or from monetization option, click on Setup Adsense option for your channel. Press Next. You are directed to Adsense sign up page.
Select your email account, you wish to sign up with. You may also sign up with existing id or create a new one
In case, you are using your existing email, sign in to YouTube Adsense with the same id. Once signed up, fill personal details form with information like address, name, etc.
While filling your payee name be very careful and fill exactly as in your bank account name.

Submit the form. Your application goes under review and might be under process for 2-3 hours to a few days depending on your Google Adsense and channel quality.

Step 2: Enable Monetization

Click on My Channel from the menu option. Next, click on monetization to monetize your videos
From monetization, click on monetize videos option for selecting the type of ads to monetize the video content or your channel.

You may also monetize videos individually selecting the one you like from Video Manager segment if you do not wish to monetize all videos at once.
Click monetize from the Action drop-down menu. Select ad type as per your wish. Press the monetize button.

If you need to change monetization setting for a specific video, edit from the video manager or click on the dollar icon.
To edit, click monetization option and select monetize with ads. Select the format of ads to monetize the particular video. Save the changes made.

First, click on Performance Report near the top of your screen in AdSense. In the next page there will be a dropdown menu that says Days. Click on that menu and change it to Products.

2. How are my earnings determined?

3. How do I get paid?

Using Western Union Quick Cash you can pick your cash up at your Western Union branch the same day.

EFTs get your money to you within seven business days after the 21st.

Checks can take two to four weeks to arrive in the mail.

Wire Transfers and Rapida can each take up to 15 days.

Conclusion

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Transform Your Videos with Easy, GS-Enhanced Prompts

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Advances in filmmaking have brought many concepts into reality. And the green screen is one common practice. Green screen technology is a technique where you use two images or video streams to composite them together. You can use any background images, either foreground or behind the actors. For YouTube, you can use green screen subscribe to facilitate video Call To Action. A green screen easily produces impossible scenes and expands filming ideas. Everything done at the Studio is also the best way to protect actors from hazardous environments.

More so, the best trick is to allow actors to appear together on the screen even when the scenes were captured separately. And did you know that subscribe green screen makes it easy to add YouTube Call To Action and direct viewers on what to do?

Viewers are not likely to subscribe to any channel if they are not guided. One best method is to engage a subscribe button to your video and draw the attention of as many as possible.

Put your green screen to work by subscribing to it. Follow these steps to produce eye-catching videos, with a call to action closing point.

Step 1. Set screen
You need to create a background at the Studio – and that’s the green screen. Keenly hand it on a frame before you start filming. Also, note that no wrinkles or fold-ups are visible.

Step 2. Adjust lighting
Lighting is important to facilitate high-resolution video output quality. Put appropriate lighting settings to avoid directional shadows and get the best results.

Step 3. Set up the subject
Give ample space between the subject and the green screen for an effective outcome. If they are too close, there will be a reflection of the green screen on the subject. It isn’t professional as it will be hard when it comes to matching to a different background.

Step 4. Start filming
Begin to film your video and ensure you take various shots for comparison. It is good to film at different angles to see what works best.

Step 5. Polish the rough cut
Tune all the footage to perfect video clips. It will save your efforts when keying out green screen footage. Remove the unwanted parts by trimming. You can also do other edits like merge and split where necessary.

Step 6. Key out the footage and edit the green screen
Your footage is now ready, and you are now free to edit the green screen. It is better to engage reliable editing software to remove the green traces in the shot.

Step 7. Paste the new background
Any background concept can now fit in. Add your desired background video or image in a new layer below the subject. You can continue to make other necessary adjustments like sharpness and hue for reality.

Step 8. Add Call To Action
Finally, tell your viewers to subscribe to your YouTube channel while watching the video. You can also introduce your other channels that aren’t yet known or those that have not reached 1,000 subscribers.

2 Using YouTube Studio

You can also enable the green screen to subscribe via the YouTube Studio. It is a YouTube application that provides you with the tools you need to create a successful YouTube channel. You can manage your videos, respond to comments and even add adverts to your content for pay. Here are the steps to add subscribe button.

Step 1. First, go directly to “studio.youtube.com” or click on your profile picture on the YouTube page to launch YT Studio.

Step 2. Click on the “Menu” option and choose the “Settings”> “Channel” option.

Step 3. Then select the “Choose” image and select which subscribe button image you wish to use as your branding watermark. You can easily get one on the Google images section.

Step 4. Next, choose the display time for the branding watermark. It could be a custom start time if you want the branding watermark to start showing at a specific time. You can also choose “End or video” for it to appear at the last 10 to 15 seconds of your video. Likewise, the branding watermark can show throughout the video if you choose the “Entire video” option.

Step 5. Finally, save the changes. Voila! Viewers can subscribe to your channel easily, with a single click of a button.

You can also use the subscribers’ effects to add a Call To Action. Remember, your main aim is to increase the audience to your channel. And in most cases, viewers forget to subscribe even though they love your video. Perhaps they don’t understand the importance it holds to your channel. You can do this using a reliable video editor software – Filmora.

Filmora is a sophisticated tool that is easy to use and export your videos to your computer and upload them to YouTube. It has over 300 effects for YouTubers and comprises exclusive overlays for any scene. Follow these steps to add the subscribe button with subscribe effects.

Key Features of Filmora

Edit and export your videos at up to 4K resolution
Supports GIF animation, which you can use for CTA
It has an advanced text editor
Easily remove background noise for a polished video sound
It has an audio equalizer functionality for audio uniformity
It has the video stabilization functionality

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1. Launch Filmora
Open Filmora on your computer, then navigate to the upper left corner of the screen. Click on the “Sample Colors” and select the “Green color.” Next, drag it to video track into the timeline. Then adjust the duration of your video track to your preference.

Step 2. Design the subscribe GIF animation
Use a different color shade to design the subscribe GIF animation. Take “Red” in this case as it smartly blends with the green color that we choose earlier. Drag the red color above the green background.

Step 3. Adjust the red box
Make the added color red button look like a subscribe button. Then place it at any point you want it to appear in front of the background.

Step 4. Add the subscribe text
Write a text into the button. Filmora offers you various styles of text to choose from. You can select the text style you want to use, then drag and drop it into the timeline.

Step 5. Edit title with “Subscribe”
Edit your text with the word “Subscribe,” then place it under the red rectangle and hit the “OK” button.

Step 6. Animate the “Subscribe” button
Double click on the “Red” button. Just go to the “Animate” tab and click on the “Customize” option. Next, click on the “Add” button.

Step 7. Animate text as well
Go to the “Text” option in the timeline and click on “Advanced” text editor. Then go to the “Animation” tab and select the animation you wish to use. Here, you can adjust your text’s start and ending time when you want it to start fading.

Step 8. Export GIF
Your Subscribe GIF is now ready to be exported to your video. Hit the “Export” button and select which format to export it in.

Extra Tip: Ways to Include Calls to Action on videos

Know how to include CTA in your video marketing strategy to boost your subscribers.

Include Annotations
Annotations are eye-catching and a quick reminder for viewers. You have a variety to choose from, like bubbles, shoutouts, etc. They are used to remind you to subscribe to the channel, view another video, or comment after watching it.
Edit CTAs in your video
It lets the viewer know what to do next before the video ends. The likely reminder is to subscribe to the channel. They could also be reminded to watch the next video or leave a comment.
YouTube Ad Overlays also work
However, ad overlay is for content creators with Google AdWords enabled on their YT channel. Adding an Ad Overlay will link you to any part of the web. Do you want to know the best part? No cost at all! You only need to pay for the views you buy during your video promotion.

Conclusion

● The best strategy to get viewers to subscribe to your YouTube channel is to engage a Call To Action. A bigger number of subscribers guarantees more watch time and the possible growth of your channel. Subscribe green screen even makes it perfect as far as video creation is concerned. You can get different video background ideas and make every scene look authentic. You can engage a third-party tool like Filmora. It will effortlessly add a green screen subscribe in a few steps. Likewise, you can add annotations and other text styles to enhance your look.

Try It Free Try It Free

Viewers are not likely to subscribe to any channel if they are not guided. One best method is to engage a subscribe button to your video and draw the attention of as many as possible.

Put your green screen to work by subscribing to it. Follow these steps to produce eye-catching videos, with a call to action closing point.

Step 2. Adjust lighting
Lighting is important to facilitate high-resolution video output quality. Put appropriate lighting settings to avoid directional shadows and get the best results.

Step 4. Start filming
Begin to film your video and ensure you take various shots for comparison. It is good to film at different angles to see what works best.

2 Using YouTube Studio

Step 1. First, go directly to “studio.youtube.com” or click on your profile picture on the YouTube page to launch YT Studio.

Step 2. Click on the “Menu” option and choose the “Settings”> “Channel” option.

Step 3. Then select the “Choose” image and select which subscribe button image you wish to use as your branding watermark. You can easily get one on the Google images section.

Step 5. Finally, save the changes. Voila! Viewers can subscribe to your channel easily, with a single click of a button.

Key Features of Filmora

Edit and export your videos at up to 4K resolution
Supports GIF animation, which you can use for CTA
It has an advanced text editor
Easily remove background noise for a polished video sound
It has an audio equalizer functionality for audio uniformity
It has the video stabilization functionality

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 3. Adjust the red box
Make the added color red button look like a subscribe button. Then place it at any point you want it to appear in front of the background.

Step 5. Edit title with “Subscribe”
Edit your text with the word “Subscribe,” then place it under the red rectangle and hit the “OK” button.

Step 6. Animate the “Subscribe” button
Double click on the “Red” button. Just go to the “Animate” tab and click on the “Customize” option. Next, click on the “Add” button.

Step 8. Export GIF
Your Subscribe GIF is now ready to be exported to your video. Hit the “Export” button and select which format to export it in.

Extra Tip: Ways to Include Calls to Action on videos

Know how to include CTA in your video marketing strategy to boost your subscribers.

Include Annotations
Annotations are eye-catching and a quick reminder for viewers. You have a variety to choose from, like bubbles, shoutouts, etc. They are used to remind you to subscribe to the channel, view another video, or comment after watching it.
Edit CTAs in your video
It lets the viewer know what to do next before the video ends. The likely reminder is to subscribe to the channel. They could also be reminded to watch the next video or leave a comment.
YouTube Ad Overlays also work
However, ad overlay is for content creators with Google AdWords enabled on their YT channel. Adding an Ad Overlay will link you to any part of the web. Do you want to know the best part? No cost at all! You only need to pay for the views you buy during your video promotion.

Conclusion

Try It Free Try It Free

Viewers are not likely to subscribe to any channel if they are not guided. One best method is to engage a subscribe button to your video and draw the attention of as many as possible.

Put your green screen to work by subscribing to it. Follow these steps to produce eye-catching videos, with a call to action closing point.

Step 2. Adjust lighting
Lighting is important to facilitate high-resolution video output quality. Put appropriate lighting settings to avoid directional shadows and get the best results.

Step 4. Start filming
Begin to film your video and ensure you take various shots for comparison. It is good to film at different angles to see what works best.

2 Using YouTube Studio

Step 1. First, go directly to “studio.youtube.com” or click on your profile picture on the YouTube page to launch YT Studio.

Step 2. Click on the “Menu” option and choose the “Settings”> “Channel” option.

Step 3. Then select the “Choose” image and select which subscribe button image you wish to use as your branding watermark. You can easily get one on the Google images section.

Step 5. Finally, save the changes. Voila! Viewers can subscribe to your channel easily, with a single click of a button.

Key Features of Filmora

Edit and export your videos at up to 4K resolution
Supports GIF animation, which you can use for CTA
It has an advanced text editor
Easily remove background noise for a polished video sound
It has an audio equalizer functionality for audio uniformity
It has the video stabilization functionality

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 3. Adjust the red box
Make the added color red button look like a subscribe button. Then place it at any point you want it to appear in front of the background.

Step 5. Edit title with “Subscribe”
Edit your text with the word “Subscribe,” then place it under the red rectangle and hit the “OK” button.

Step 6. Animate the “Subscribe” button
Double click on the “Red” button. Just go to the “Animate” tab and click on the “Customize” option. Next, click on the “Add” button.

Step 8. Export GIF
Your Subscribe GIF is now ready to be exported to your video. Hit the “Export” button and select which format to export it in.

Extra Tip: Ways to Include Calls to Action on videos

Know how to include CTA in your video marketing strategy to boost your subscribers.

Include Annotations
Annotations are eye-catching and a quick reminder for viewers. You have a variety to choose from, like bubbles, shoutouts, etc. They are used to remind you to subscribe to the channel, view another video, or comment after watching it.
Edit CTAs in your video
It lets the viewer know what to do next before the video ends. The likely reminder is to subscribe to the channel. They could also be reminded to watch the next video or leave a comment.
YouTube Ad Overlays also work
However, ad overlay is for content creators with Google AdWords enabled on their YT channel. Adding an Ad Overlay will link you to any part of the web. Do you want to know the best part? No cost at all! You only need to pay for the views you buy during your video promotion.

Conclusion

Try It Free Try It Free

Viewers are not likely to subscribe to any channel if they are not guided. One best method is to engage a subscribe button to your video and draw the attention of as many as possible.

Put your green screen to work by subscribing to it. Follow these steps to produce eye-catching videos, with a call to action closing point.

Step 2. Adjust lighting
Lighting is important to facilitate high-resolution video output quality. Put appropriate lighting settings to avoid directional shadows and get the best results.

Step 4. Start filming
Begin to film your video and ensure you take various shots for comparison. It is good to film at different angles to see what works best.

2 Using YouTube Studio

Step 1. First, go directly to “studio.youtube.com” or click on your profile picture on the YouTube page to launch YT Studio.

Step 2. Click on the “Menu” option and choose the “Settings”> “Channel” option.

Step 3. Then select the “Choose” image and select which subscribe button image you wish to use as your branding watermark. You can easily get one on the Google images section.

Step 5. Finally, save the changes. Voila! Viewers can subscribe to your channel easily, with a single click of a button.

Key Features of Filmora

Edit and export your videos at up to 4K resolution
Supports GIF animation, which you can use for CTA
It has an advanced text editor
Easily remove background noise for a polished video sound
It has an audio equalizer functionality for audio uniformity
It has the video stabilization functionality

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 3. Adjust the red box
Make the added color red button look like a subscribe button. Then place it at any point you want it to appear in front of the background.

Step 5. Edit title with “Subscribe”
Edit your text with the word “Subscribe,” then place it under the red rectangle and hit the “OK” button.

Step 6. Animate the “Subscribe” button
Double click on the “Red” button. Just go to the “Animate” tab and click on the “Customize” option. Next, click on the “Add” button.

Step 8. Export GIF
Your Subscribe GIF is now ready to be exported to your video. Hit the “Export” button and select which format to export it in.

Extra Tip: Ways to Include Calls to Action on videos

Know how to include CTA in your video marketing strategy to boost your subscribers.

Include Annotations
Annotations are eye-catching and a quick reminder for viewers. You have a variety to choose from, like bubbles, shoutouts, etc. They are used to remind you to subscribe to the channel, view another video, or comment after watching it.
Edit CTAs in your video
It lets the viewer know what to do next before the video ends. The likely reminder is to subscribe to the channel. They could also be reminded to watch the next video or leave a comment.
YouTube Ad Overlays also work
However, ad overlay is for content creators with Google AdWords enabled on their YT channel. Adding an Ad Overlay will link you to any part of the web. Do you want to know the best part? No cost at all! You only need to pay for the views you buy during your video promotion.

Youtube Videos

Profitable Content Creation on YouTube Through Smart AdSense Use