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Premium Video Gear Guide: Selecting the Right Lens for YouTube
Best Camera Lenses for YouTube
Richard Bennett
Mar 27, 2024• Proven solutions
A DSLR is the ideal camera for some vlogs, and using a DSLR means you get to customize the look of your vlog by choosing the perfect lens. Choosing the best camera lens for your YouTube channel can be tricky because there are so many options. This article will walk you through some of them, and make two recommendations of great vlogging lenses. If you already have a good understanding of how camera lenses work then feel free to scroll down to the lens recs.
Part 1. Understanding Lenses: Zoom lens, Fixed lens, aperture, f-stop
There are two main categories of camera lenses: ‘zoom’ – lenses that allow you to zoom in and out – and ‘fixed’. If your lenses are tools then zoom lenses are Swiss army knives; they are very versatile. Fixed lenses, also called prime lenses, have more specific purposes. Do you need a tool that can do a lot of things, or a tool that is perfect for one specific job? Sometimes it is useful to have access to both.
We have explained the differences between Fixed lens and Zoom lens and advantages of using each lens, check this article: Zoom Lens vs. Fixed Lenses: Which one is best for YouTuber? for the detailed information.
Before we get into the recommendations here is a little background information on lenses in general:
Beginner’s Guide to Aperture and F-Stops
In order to be able to select the lens you’ll be using to record your YouTube videos, you first need to understand a few very basic concepts, such as aperture or f-stops.
1.What is a lens’s aperture?
The aperture of your lens is the hole through which light reaches your camera’s sensor, or the film if you are using a film camera. The wider your aperture is the more light you are letting into your camera. In low light it is better to have a wide aperture, and when you are working with a lot of light it is better to have a narrow aperture so your footage is not overexposed.
Aperture is simply an opening in the lens that lets the light through. If you want to increase the amount of the light that is reaching the camera’s sensor you need to open up the aperture blades that are located in the lens. The f-values like f/1.2 or f/1.8 indicate that the aperture is wide open and that the camera is receiving the maximum amount of light a lens you’re using can provide.
2.What is an ‘f-stop’?
Light passes through your lens’s aperture on its way to your camera’s sensor, and the f-stop of your lens relates to the amount of light it lets in. The lower your f-stop, the wider your aperture, and the more light you are letting into your camera. The more light you let into your camera the easier it is to achieve a blurred background. A lot of vloggers love blurring their backgrounds because it is a quick way to disguising the rooms they are shooting in.
F-stops are written like ‘f/1.8’ or ‘f/4’ on your lens. For more information on f-stops and blurring your background read “The Best Bokeh Lens - How to Get the Blurred Background for YouTube Videos” and watch Tasha’s video.
F-stops or f-numbers indicate how open the aperture is, so for example if your camera is displaying f/32 value it means that your camera is letting very little light to get through to the camera’s sensor. The f-number depends on a few other parameters such as shutter speed, exposure or ISO values. Large apertures provide a shallow depth of field which creates a smooth and artistic background blur, while a small aperture enables you to keep both the background and the foreground of your shot in focus.
Part 2: Types of Camera Lenses
The visual aspect of a video may not be the only thing you’ll have to dedicate special attention to while recording your YouTube video, but it is surely one of the most important factors of the video production process. A lens you are using will largely contribute to the aesthetics of the video. That’s why you need to know which type of lens will deliver the best results when shooting different types of scenes. Here are some of the most common types of lenses you’ll encounter.
Standard lenses
These lenses are featured in almost all camera kits, so the chances are that if you have a DSLR camera you already have a standard, mid-range lens. These lenses commonly have a fixed 50mm focal length, although zoom lenses with focal lengths in the range between 35mm and 75mm are also considered standard. You can use them to capture medium shots, single or multiple figure shots, and in some cases establishing shots, because they offer enough versatility to cover a multitude of different scenes. Standard lenses often have large apertures, which makes them quite useful if you often shoot videos under light conditions you can’t control.
Macro lenses
Details, product shots or any other subject that can be filmed from close proximity looks better if they are recorded with macro lenses. The high contrast and sharpness these lenses provide allow you to create stunning close-ups of all hosts, guests or actors in your YouTube videos. What’s more, if you are presenting a new product to your audience you can use the macro lens to make some captivating shots that will attract more audience. Zoom lenses can also be used for macro photography and video, although prime macro lenses produce better results.
Telephoto lenses
The subjects of your videos don’t always have to be in your immediate surroundings, because telephoto lenses let you capture scenes that are several miles away from you. Wildlife or sports videographers frequently use telephoto lenses because they don’t have another way of getting close to their subjects. However, telephoto lenses with 70-300mm focal length can also be used to take stunning portraits or close up shots. The biggest downside of telephoto lenses is their weight because the lenses with higher focal lengths can weigh up to 10lbs, which makes them a bit inconvenient to always carry with you.
Wide-angle lenses
Recording videos of vast open spaces, breathtaking vistas or beautiful city views is much easier if you have a wide-angle lens. The short focal length allows the lens to have a wider field of view which covers more space than standard or telephoto lenses. Wide-angle lenses also have lower apertures than lenses with longer focal lengths which results in images that have a shallow depth of field. Ultra-wide lenses like fisheye distort the view so the videos recorded with these lenses often suffer from the lack of realism.
Specialist lenses
YouTubers who are working on demanding projects can try to solve their troubles by using a specialist lens. Soft-focus lenses can help you take better portraits while tilt-shift lenses allow you to control the perspective. However, it is hard to imagine a scenario in which you’ll need a specialist lense if you are just starting out since even experienced videographers only use special lenses when they have absolutely no better way to record a scene.
Part 3: Recommended Best Camera Lenses for Shooting YouTube Videos
Here are a couple great lenses that might be good fits for you and your YouTube channel. The thing that makes them both ideal for vlogging is that they have low enough f-stops to blur out your background.
Camera Lens | Type | Price | Aperture | Focal Length |
---|---|---|---|---|
Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens | Wide angle | $279 | f/4.5-5.6 | 10 -18mm |
Rokinon 8mm f/3.5 | Fisheye | $249 | f/3.5 | 8mm |
Canon 50mm f/1.8 STM Lens | Prime | $125 | f/1.8 | 50mm |
Canon EF 135mm f/2L USM Lens | Telephoto | $999 | f/2 | 135mm |
Tamron SP AF 17-50mm f/2.8 | Standard Zoom | $299 | f/2.8 | 17 -50mm |
Sony 30mm f/3.5 Macro | Macro | $278 | f/3.5 | 30mm |
1.Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens
Canon released this lens in 2014 and shortly after it has gained the reputation of one of the most reliable wide to ultra-wide lenses for Canon cameras. Like most STM lenses, it offers incredibly fast autofocus technology that makes it a great choice for fast-paced action videos. The lens is equipped with an image stabilization system which guarantees that your videos are going to remain sharp even if the camera wasn’t perfectly still while you were recording. Somewhat smaller aperture range makes this lens poor choice for low light scenes, although you can get decent results if you manage to keep the camera still.
2. Rokinon 8mm Ultra Wide f/3.5 Fisheye Lens
Outdoor videos look much cooler when they are recorded with a wide-angle lens because the wider field of view enables you to capture more space in a shot. Fisheye lenses were made popular by GoPro cameras because they make the videos look more fun while producing high image quality. Rokinon 8mm lens allows you to adjust focus and aperture manually so you can fine-tune your shot before hitting the record button. To make things even better this model is compatible with a wide range of cameras including Pentax, Canon or Nikon DSLRs. It has a relatively fast aperture that enables it to deliver solid performances under low light conditions.
3.Canon EF 50mm f/1.8 STM Lens
The EF 50mm is a fixed lens with an f-stop of 1.8, which means it is great for blurring your background and performs well even in poorer lighting conditions. This is a really great lens for an opinion or beauty vlog, where you do not need to move around. You can stay put right where the focus is sharpest and stand out by blurring everything behind you. If you tend to reuse the same sets then you do not really need a zoom feature. If your shooting conditions rarely change then it is just as easy to use a reliable fixed lens like the EF 50mm since you will not need to be rethinking your set up and adjusting.
If you are looking for an inexpensive prime lens that lets you create sharp videos with shallow depth of field, you should look no further. This model is one of three Canon’s 50mm prime lenses, although the 50mm f/1.4 USM and 50mm f/1.2 ‘L’ USM models are much more expensive. You can use it to record a lot of different types of YouTube videos, like product reviews or makeup tutorials. The 50 mm f/1.8 STM lens doesn’t have image stabilization technology so you should try to be as still as you can possibly be when shooting handheld videos in order to avoid recording footage that has a lot of camera shakes.
4.Canon EF 135mm f/2L USM Lens
Recording moving objects from a distance requires you to have a lens that allows you to smoothly track their movements while keeping the subject in focus. The Canon EF 135mm f2/L USM lens is perhaps one of the best telephoto lenses on the market because it uses L glass that is widely accepted as the best in the industry. The Canon’s telephoto lens is compatible with ASP-C and Full Frame EF mount cameras. Keep in mind that this is also a prime lens and you can’t increase or decrease its focal length, but even so, it is a perfect choice for documentary-style videos.
5.Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Lens
The Tamron’s standard zoom lens offers good value at a very reasonable price. The maximum aperture is f/2.8, while the minimum aperture value this lens supports is f/32, which means that its users can easily experiment with different depths of field. The lens is compatible with most Canon cameras so if you have a camera from another manufacturer you may have to use the lens adapter in order to mount it onto your camera. Like most standard zoom lenses, Tamron SP AF model is highly versatile and you can use it to record a wide range of different scenes.
A lot of zoom lenses do not have wide enough apertures to create blurred backgrounds, but this Tamron lens is an exception at f/2.8. This low f-stop also means that it performs better in poor lighting conditions than a lot of other zoom lenses. If your shooting conditions change a lot – if you often change locations, for example – then it will be good to have a sturdy, well-built, zoom lens like the AF 17-mm that can be quickly adapted to new angles and distances.
6.Sony 30mm f/3.5 Macro
All Sony’s APS-C format E mount cameras are compatible with this multi-purpose lens. When mounted the 30mm lens provides a 45mm focal length equivalent, which means that you can use it to take macro shots of products or to record medium or close-up shots. This is a prime lens, so changing the focal length isn’t really an option, but the 1:1 life-size magnification, as well as the 0.9-inch working distance, allow you to get close to the subjects in the video. The aperture range is between f/3.5 and f/22 which means that you can choose how shallow the depth of field in your shot should be.
If you are using a 4k camera to shoot your YouTube video, check out best camera lens for 4k professional production.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
A DSLR is the ideal camera for some vlogs, and using a DSLR means you get to customize the look of your vlog by choosing the perfect lens. Choosing the best camera lens for your YouTube channel can be tricky because there are so many options. This article will walk you through some of them, and make two recommendations of great vlogging lenses. If you already have a good understanding of how camera lenses work then feel free to scroll down to the lens recs.
Part 1. Understanding Lenses: Zoom lens, Fixed lens, aperture, f-stop
There are two main categories of camera lenses: ‘zoom’ – lenses that allow you to zoom in and out – and ‘fixed’. If your lenses are tools then zoom lenses are Swiss army knives; they are very versatile. Fixed lenses, also called prime lenses, have more specific purposes. Do you need a tool that can do a lot of things, or a tool that is perfect for one specific job? Sometimes it is useful to have access to both.
We have explained the differences between Fixed lens and Zoom lens and advantages of using each lens, check this article: Zoom Lens vs. Fixed Lenses: Which one is best for YouTuber? for the detailed information.
Before we get into the recommendations here is a little background information on lenses in general:
Beginner’s Guide to Aperture and F-Stops
In order to be able to select the lens you’ll be using to record your YouTube videos, you first need to understand a few very basic concepts, such as aperture or f-stops.
1.What is a lens’s aperture?
The aperture of your lens is the hole through which light reaches your camera’s sensor, or the film if you are using a film camera. The wider your aperture is the more light you are letting into your camera. In low light it is better to have a wide aperture, and when you are working with a lot of light it is better to have a narrow aperture so your footage is not overexposed.
Aperture is simply an opening in the lens that lets the light through. If you want to increase the amount of the light that is reaching the camera’s sensor you need to open up the aperture blades that are located in the lens. The f-values like f/1.2 or f/1.8 indicate that the aperture is wide open and that the camera is receiving the maximum amount of light a lens you’re using can provide.
2.What is an ‘f-stop’?
Light passes through your lens’s aperture on its way to your camera’s sensor, and the f-stop of your lens relates to the amount of light it lets in. The lower your f-stop, the wider your aperture, and the more light you are letting into your camera. The more light you let into your camera the easier it is to achieve a blurred background. A lot of vloggers love blurring their backgrounds because it is a quick way to disguising the rooms they are shooting in.
F-stops are written like ‘f/1.8’ or ‘f/4’ on your lens. For more information on f-stops and blurring your background read “The Best Bokeh Lens - How to Get the Blurred Background for YouTube Videos” and watch Tasha’s video.
F-stops or f-numbers indicate how open the aperture is, so for example if your camera is displaying f/32 value it means that your camera is letting very little light to get through to the camera’s sensor. The f-number depends on a few other parameters such as shutter speed, exposure or ISO values. Large apertures provide a shallow depth of field which creates a smooth and artistic background blur, while a small aperture enables you to keep both the background and the foreground of your shot in focus.
Part 2: Types of Camera Lenses
The visual aspect of a video may not be the only thing you’ll have to dedicate special attention to while recording your YouTube video, but it is surely one of the most important factors of the video production process. A lens you are using will largely contribute to the aesthetics of the video. That’s why you need to know which type of lens will deliver the best results when shooting different types of scenes. Here are some of the most common types of lenses you’ll encounter.
Standard lenses
These lenses are featured in almost all camera kits, so the chances are that if you have a DSLR camera you already have a standard, mid-range lens. These lenses commonly have a fixed 50mm focal length, although zoom lenses with focal lengths in the range between 35mm and 75mm are also considered standard. You can use them to capture medium shots, single or multiple figure shots, and in some cases establishing shots, because they offer enough versatility to cover a multitude of different scenes. Standard lenses often have large apertures, which makes them quite useful if you often shoot videos under light conditions you can’t control.
Macro lenses
Details, product shots or any other subject that can be filmed from close proximity looks better if they are recorded with macro lenses. The high contrast and sharpness these lenses provide allow you to create stunning close-ups of all hosts, guests or actors in your YouTube videos. What’s more, if you are presenting a new product to your audience you can use the macro lens to make some captivating shots that will attract more audience. Zoom lenses can also be used for macro photography and video, although prime macro lenses produce better results.
Telephoto lenses
The subjects of your videos don’t always have to be in your immediate surroundings, because telephoto lenses let you capture scenes that are several miles away from you. Wildlife or sports videographers frequently use telephoto lenses because they don’t have another way of getting close to their subjects. However, telephoto lenses with 70-300mm focal length can also be used to take stunning portraits or close up shots. The biggest downside of telephoto lenses is their weight because the lenses with higher focal lengths can weigh up to 10lbs, which makes them a bit inconvenient to always carry with you.
Wide-angle lenses
Recording videos of vast open spaces, breathtaking vistas or beautiful city views is much easier if you have a wide-angle lens. The short focal length allows the lens to have a wider field of view which covers more space than standard or telephoto lenses. Wide-angle lenses also have lower apertures than lenses with longer focal lengths which results in images that have a shallow depth of field. Ultra-wide lenses like fisheye distort the view so the videos recorded with these lenses often suffer from the lack of realism.
Specialist lenses
YouTubers who are working on demanding projects can try to solve their troubles by using a specialist lens. Soft-focus lenses can help you take better portraits while tilt-shift lenses allow you to control the perspective. However, it is hard to imagine a scenario in which you’ll need a specialist lense if you are just starting out since even experienced videographers only use special lenses when they have absolutely no better way to record a scene.
Part 3: Recommended Best Camera Lenses for Shooting YouTube Videos
Here are a couple great lenses that might be good fits for you and your YouTube channel. The thing that makes them both ideal for vlogging is that they have low enough f-stops to blur out your background.
Camera Lens | Type | Price | Aperture | Focal Length |
---|---|---|---|---|
Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens | Wide angle | $279 | f/4.5-5.6 | 10 -18mm |
Rokinon 8mm f/3.5 | Fisheye | $249 | f/3.5 | 8mm |
Canon 50mm f/1.8 STM Lens | Prime | $125 | f/1.8 | 50mm |
Canon EF 135mm f/2L USM Lens | Telephoto | $999 | f/2 | 135mm |
Tamron SP AF 17-50mm f/2.8 | Standard Zoom | $299 | f/2.8 | 17 -50mm |
Sony 30mm f/3.5 Macro | Macro | $278 | f/3.5 | 30mm |
1.Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens
Canon released this lens in 2014 and shortly after it has gained the reputation of one of the most reliable wide to ultra-wide lenses for Canon cameras. Like most STM lenses, it offers incredibly fast autofocus technology that makes it a great choice for fast-paced action videos. The lens is equipped with an image stabilization system which guarantees that your videos are going to remain sharp even if the camera wasn’t perfectly still while you were recording. Somewhat smaller aperture range makes this lens poor choice for low light scenes, although you can get decent results if you manage to keep the camera still.
2. Rokinon 8mm Ultra Wide f/3.5 Fisheye Lens
Outdoor videos look much cooler when they are recorded with a wide-angle lens because the wider field of view enables you to capture more space in a shot. Fisheye lenses were made popular by GoPro cameras because they make the videos look more fun while producing high image quality. Rokinon 8mm lens allows you to adjust focus and aperture manually so you can fine-tune your shot before hitting the record button. To make things even better this model is compatible with a wide range of cameras including Pentax, Canon or Nikon DSLRs. It has a relatively fast aperture that enables it to deliver solid performances under low light conditions.
3.Canon EF 50mm f/1.8 STM Lens
The EF 50mm is a fixed lens with an f-stop of 1.8, which means it is great for blurring your background and performs well even in poorer lighting conditions. This is a really great lens for an opinion or beauty vlog, where you do not need to move around. You can stay put right where the focus is sharpest and stand out by blurring everything behind you. If you tend to reuse the same sets then you do not really need a zoom feature. If your shooting conditions rarely change then it is just as easy to use a reliable fixed lens like the EF 50mm since you will not need to be rethinking your set up and adjusting.
If you are looking for an inexpensive prime lens that lets you create sharp videos with shallow depth of field, you should look no further. This model is one of three Canon’s 50mm prime lenses, although the 50mm f/1.4 USM and 50mm f/1.2 ‘L’ USM models are much more expensive. You can use it to record a lot of different types of YouTube videos, like product reviews or makeup tutorials. The 50 mm f/1.8 STM lens doesn’t have image stabilization technology so you should try to be as still as you can possibly be when shooting handheld videos in order to avoid recording footage that has a lot of camera shakes.
4.Canon EF 135mm f/2L USM Lens
Recording moving objects from a distance requires you to have a lens that allows you to smoothly track their movements while keeping the subject in focus. The Canon EF 135mm f2/L USM lens is perhaps one of the best telephoto lenses on the market because it uses L glass that is widely accepted as the best in the industry. The Canon’s telephoto lens is compatible with ASP-C and Full Frame EF mount cameras. Keep in mind that this is also a prime lens and you can’t increase or decrease its focal length, but even so, it is a perfect choice for documentary-style videos.
5.Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Lens
The Tamron’s standard zoom lens offers good value at a very reasonable price. The maximum aperture is f/2.8, while the minimum aperture value this lens supports is f/32, which means that its users can easily experiment with different depths of field. The lens is compatible with most Canon cameras so if you have a camera from another manufacturer you may have to use the lens adapter in order to mount it onto your camera. Like most standard zoom lenses, Tamron SP AF model is highly versatile and you can use it to record a wide range of different scenes.
A lot of zoom lenses do not have wide enough apertures to create blurred backgrounds, but this Tamron lens is an exception at f/2.8. This low f-stop also means that it performs better in poor lighting conditions than a lot of other zoom lenses. If your shooting conditions change a lot – if you often change locations, for example – then it will be good to have a sturdy, well-built, zoom lens like the AF 17-mm that can be quickly adapted to new angles and distances.
6.Sony 30mm f/3.5 Macro
All Sony’s APS-C format E mount cameras are compatible with this multi-purpose lens. When mounted the 30mm lens provides a 45mm focal length equivalent, which means that you can use it to take macro shots of products or to record medium or close-up shots. This is a prime lens, so changing the focal length isn’t really an option, but the 1:1 life-size magnification, as well as the 0.9-inch working distance, allow you to get close to the subjects in the video. The aperture range is between f/3.5 and f/22 which means that you can choose how shallow the depth of field in your shot should be.
If you are using a 4k camera to shoot your YouTube video, check out best camera lens for 4k professional production.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
A DSLR is the ideal camera for some vlogs, and using a DSLR means you get to customize the look of your vlog by choosing the perfect lens. Choosing the best camera lens for your YouTube channel can be tricky because there are so many options. This article will walk you through some of them, and make two recommendations of great vlogging lenses. If you already have a good understanding of how camera lenses work then feel free to scroll down to the lens recs.
Part 1. Understanding Lenses: Zoom lens, Fixed lens, aperture, f-stop
There are two main categories of camera lenses: ‘zoom’ – lenses that allow you to zoom in and out – and ‘fixed’. If your lenses are tools then zoom lenses are Swiss army knives; they are very versatile. Fixed lenses, also called prime lenses, have more specific purposes. Do you need a tool that can do a lot of things, or a tool that is perfect for one specific job? Sometimes it is useful to have access to both.
We have explained the differences between Fixed lens and Zoom lens and advantages of using each lens, check this article: Zoom Lens vs. Fixed Lenses: Which one is best for YouTuber? for the detailed information.
Before we get into the recommendations here is a little background information on lenses in general:
Beginner’s Guide to Aperture and F-Stops
In order to be able to select the lens you’ll be using to record your YouTube videos, you first need to understand a few very basic concepts, such as aperture or f-stops.
1.What is a lens’s aperture?
The aperture of your lens is the hole through which light reaches your camera’s sensor, or the film if you are using a film camera. The wider your aperture is the more light you are letting into your camera. In low light it is better to have a wide aperture, and when you are working with a lot of light it is better to have a narrow aperture so your footage is not overexposed.
Aperture is simply an opening in the lens that lets the light through. If you want to increase the amount of the light that is reaching the camera’s sensor you need to open up the aperture blades that are located in the lens. The f-values like f/1.2 or f/1.8 indicate that the aperture is wide open and that the camera is receiving the maximum amount of light a lens you’re using can provide.
2.What is an ‘f-stop’?
Light passes through your lens’s aperture on its way to your camera’s sensor, and the f-stop of your lens relates to the amount of light it lets in. The lower your f-stop, the wider your aperture, and the more light you are letting into your camera. The more light you let into your camera the easier it is to achieve a blurred background. A lot of vloggers love blurring their backgrounds because it is a quick way to disguising the rooms they are shooting in.
F-stops are written like ‘f/1.8’ or ‘f/4’ on your lens. For more information on f-stops and blurring your background read “The Best Bokeh Lens - How to Get the Blurred Background for YouTube Videos” and watch Tasha’s video.
F-stops or f-numbers indicate how open the aperture is, so for example if your camera is displaying f/32 value it means that your camera is letting very little light to get through to the camera’s sensor. The f-number depends on a few other parameters such as shutter speed, exposure or ISO values. Large apertures provide a shallow depth of field which creates a smooth and artistic background blur, while a small aperture enables you to keep both the background and the foreground of your shot in focus.
Part 2: Types of Camera Lenses
The visual aspect of a video may not be the only thing you’ll have to dedicate special attention to while recording your YouTube video, but it is surely one of the most important factors of the video production process. A lens you are using will largely contribute to the aesthetics of the video. That’s why you need to know which type of lens will deliver the best results when shooting different types of scenes. Here are some of the most common types of lenses you’ll encounter.
Standard lenses
These lenses are featured in almost all camera kits, so the chances are that if you have a DSLR camera you already have a standard, mid-range lens. These lenses commonly have a fixed 50mm focal length, although zoom lenses with focal lengths in the range between 35mm and 75mm are also considered standard. You can use them to capture medium shots, single or multiple figure shots, and in some cases establishing shots, because they offer enough versatility to cover a multitude of different scenes. Standard lenses often have large apertures, which makes them quite useful if you often shoot videos under light conditions you can’t control.
Macro lenses
Details, product shots or any other subject that can be filmed from close proximity looks better if they are recorded with macro lenses. The high contrast and sharpness these lenses provide allow you to create stunning close-ups of all hosts, guests or actors in your YouTube videos. What’s more, if you are presenting a new product to your audience you can use the macro lens to make some captivating shots that will attract more audience. Zoom lenses can also be used for macro photography and video, although prime macro lenses produce better results.
Telephoto lenses
The subjects of your videos don’t always have to be in your immediate surroundings, because telephoto lenses let you capture scenes that are several miles away from you. Wildlife or sports videographers frequently use telephoto lenses because they don’t have another way of getting close to their subjects. However, telephoto lenses with 70-300mm focal length can also be used to take stunning portraits or close up shots. The biggest downside of telephoto lenses is their weight because the lenses with higher focal lengths can weigh up to 10lbs, which makes them a bit inconvenient to always carry with you.
Wide-angle lenses
Recording videos of vast open spaces, breathtaking vistas or beautiful city views is much easier if you have a wide-angle lens. The short focal length allows the lens to have a wider field of view which covers more space than standard or telephoto lenses. Wide-angle lenses also have lower apertures than lenses with longer focal lengths which results in images that have a shallow depth of field. Ultra-wide lenses like fisheye distort the view so the videos recorded with these lenses often suffer from the lack of realism.
Specialist lenses
YouTubers who are working on demanding projects can try to solve their troubles by using a specialist lens. Soft-focus lenses can help you take better portraits while tilt-shift lenses allow you to control the perspective. However, it is hard to imagine a scenario in which you’ll need a specialist lense if you are just starting out since even experienced videographers only use special lenses when they have absolutely no better way to record a scene.
Part 3: Recommended Best Camera Lenses for Shooting YouTube Videos
Here are a couple great lenses that might be good fits for you and your YouTube channel. The thing that makes them both ideal for vlogging is that they have low enough f-stops to blur out your background.
Camera Lens | Type | Price | Aperture | Focal Length |
---|---|---|---|---|
Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens | Wide angle | $279 | f/4.5-5.6 | 10 -18mm |
Rokinon 8mm f/3.5 | Fisheye | $249 | f/3.5 | 8mm |
Canon 50mm f/1.8 STM Lens | Prime | $125 | f/1.8 | 50mm |
Canon EF 135mm f/2L USM Lens | Telephoto | $999 | f/2 | 135mm |
Tamron SP AF 17-50mm f/2.8 | Standard Zoom | $299 | f/2.8 | 17 -50mm |
Sony 30mm f/3.5 Macro | Macro | $278 | f/3.5 | 30mm |
1.Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens
Canon released this lens in 2014 and shortly after it has gained the reputation of one of the most reliable wide to ultra-wide lenses for Canon cameras. Like most STM lenses, it offers incredibly fast autofocus technology that makes it a great choice for fast-paced action videos. The lens is equipped with an image stabilization system which guarantees that your videos are going to remain sharp even if the camera wasn’t perfectly still while you were recording. Somewhat smaller aperture range makes this lens poor choice for low light scenes, although you can get decent results if you manage to keep the camera still.
2. Rokinon 8mm Ultra Wide f/3.5 Fisheye Lens
Outdoor videos look much cooler when they are recorded with a wide-angle lens because the wider field of view enables you to capture more space in a shot. Fisheye lenses were made popular by GoPro cameras because they make the videos look more fun while producing high image quality. Rokinon 8mm lens allows you to adjust focus and aperture manually so you can fine-tune your shot before hitting the record button. To make things even better this model is compatible with a wide range of cameras including Pentax, Canon or Nikon DSLRs. It has a relatively fast aperture that enables it to deliver solid performances under low light conditions.
3.Canon EF 50mm f/1.8 STM Lens
The EF 50mm is a fixed lens with an f-stop of 1.8, which means it is great for blurring your background and performs well even in poorer lighting conditions. This is a really great lens for an opinion or beauty vlog, where you do not need to move around. You can stay put right where the focus is sharpest and stand out by blurring everything behind you. If you tend to reuse the same sets then you do not really need a zoom feature. If your shooting conditions rarely change then it is just as easy to use a reliable fixed lens like the EF 50mm since you will not need to be rethinking your set up and adjusting.
If you are looking for an inexpensive prime lens that lets you create sharp videos with shallow depth of field, you should look no further. This model is one of three Canon’s 50mm prime lenses, although the 50mm f/1.4 USM and 50mm f/1.2 ‘L’ USM models are much more expensive. You can use it to record a lot of different types of YouTube videos, like product reviews or makeup tutorials. The 50 mm f/1.8 STM lens doesn’t have image stabilization technology so you should try to be as still as you can possibly be when shooting handheld videos in order to avoid recording footage that has a lot of camera shakes.
4.Canon EF 135mm f/2L USM Lens
Recording moving objects from a distance requires you to have a lens that allows you to smoothly track their movements while keeping the subject in focus. The Canon EF 135mm f2/L USM lens is perhaps one of the best telephoto lenses on the market because it uses L glass that is widely accepted as the best in the industry. The Canon’s telephoto lens is compatible with ASP-C and Full Frame EF mount cameras. Keep in mind that this is also a prime lens and you can’t increase or decrease its focal length, but even so, it is a perfect choice for documentary-style videos.
5.Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Lens
The Tamron’s standard zoom lens offers good value at a very reasonable price. The maximum aperture is f/2.8, while the minimum aperture value this lens supports is f/32, which means that its users can easily experiment with different depths of field. The lens is compatible with most Canon cameras so if you have a camera from another manufacturer you may have to use the lens adapter in order to mount it onto your camera. Like most standard zoom lenses, Tamron SP AF model is highly versatile and you can use it to record a wide range of different scenes.
A lot of zoom lenses do not have wide enough apertures to create blurred backgrounds, but this Tamron lens is an exception at f/2.8. This low f-stop also means that it performs better in poor lighting conditions than a lot of other zoom lenses. If your shooting conditions change a lot – if you often change locations, for example – then it will be good to have a sturdy, well-built, zoom lens like the AF 17-mm that can be quickly adapted to new angles and distances.
6.Sony 30mm f/3.5 Macro
All Sony’s APS-C format E mount cameras are compatible with this multi-purpose lens. When mounted the 30mm lens provides a 45mm focal length equivalent, which means that you can use it to take macro shots of products or to record medium or close-up shots. This is a prime lens, so changing the focal length isn’t really an option, but the 1:1 life-size magnification, as well as the 0.9-inch working distance, allow you to get close to the subjects in the video. The aperture range is between f/3.5 and f/22 which means that you can choose how shallow the depth of field in your shot should be.
If you are using a 4k camera to shoot your YouTube video, check out best camera lens for 4k professional production.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
A DSLR is the ideal camera for some vlogs, and using a DSLR means you get to customize the look of your vlog by choosing the perfect lens. Choosing the best camera lens for your YouTube channel can be tricky because there are so many options. This article will walk you through some of them, and make two recommendations of great vlogging lenses. If you already have a good understanding of how camera lenses work then feel free to scroll down to the lens recs.
Part 1. Understanding Lenses: Zoom lens, Fixed lens, aperture, f-stop
There are two main categories of camera lenses: ‘zoom’ – lenses that allow you to zoom in and out – and ‘fixed’. If your lenses are tools then zoom lenses are Swiss army knives; they are very versatile. Fixed lenses, also called prime lenses, have more specific purposes. Do you need a tool that can do a lot of things, or a tool that is perfect for one specific job? Sometimes it is useful to have access to both.
We have explained the differences between Fixed lens and Zoom lens and advantages of using each lens, check this article: Zoom Lens vs. Fixed Lenses: Which one is best for YouTuber? for the detailed information.
Before we get into the recommendations here is a little background information on lenses in general:
Beginner’s Guide to Aperture and F-Stops
In order to be able to select the lens you’ll be using to record your YouTube videos, you first need to understand a few very basic concepts, such as aperture or f-stops.
1.What is a lens’s aperture?
The aperture of your lens is the hole through which light reaches your camera’s sensor, or the film if you are using a film camera. The wider your aperture is the more light you are letting into your camera. In low light it is better to have a wide aperture, and when you are working with a lot of light it is better to have a narrow aperture so your footage is not overexposed.
Aperture is simply an opening in the lens that lets the light through. If you want to increase the amount of the light that is reaching the camera’s sensor you need to open up the aperture blades that are located in the lens. The f-values like f/1.2 or f/1.8 indicate that the aperture is wide open and that the camera is receiving the maximum amount of light a lens you’re using can provide.
2.What is an ‘f-stop’?
Light passes through your lens’s aperture on its way to your camera’s sensor, and the f-stop of your lens relates to the amount of light it lets in. The lower your f-stop, the wider your aperture, and the more light you are letting into your camera. The more light you let into your camera the easier it is to achieve a blurred background. A lot of vloggers love blurring their backgrounds because it is a quick way to disguising the rooms they are shooting in.
F-stops are written like ‘f/1.8’ or ‘f/4’ on your lens. For more information on f-stops and blurring your background read “The Best Bokeh Lens - How to Get the Blurred Background for YouTube Videos” and watch Tasha’s video.
F-stops or f-numbers indicate how open the aperture is, so for example if your camera is displaying f/32 value it means that your camera is letting very little light to get through to the camera’s sensor. The f-number depends on a few other parameters such as shutter speed, exposure or ISO values. Large apertures provide a shallow depth of field which creates a smooth and artistic background blur, while a small aperture enables you to keep both the background and the foreground of your shot in focus.
Part 2: Types of Camera Lenses
The visual aspect of a video may not be the only thing you’ll have to dedicate special attention to while recording your YouTube video, but it is surely one of the most important factors of the video production process. A lens you are using will largely contribute to the aesthetics of the video. That’s why you need to know which type of lens will deliver the best results when shooting different types of scenes. Here are some of the most common types of lenses you’ll encounter.
Standard lenses
These lenses are featured in almost all camera kits, so the chances are that if you have a DSLR camera you already have a standard, mid-range lens. These lenses commonly have a fixed 50mm focal length, although zoom lenses with focal lengths in the range between 35mm and 75mm are also considered standard. You can use them to capture medium shots, single or multiple figure shots, and in some cases establishing shots, because they offer enough versatility to cover a multitude of different scenes. Standard lenses often have large apertures, which makes them quite useful if you often shoot videos under light conditions you can’t control.
Macro lenses
Details, product shots or any other subject that can be filmed from close proximity looks better if they are recorded with macro lenses. The high contrast and sharpness these lenses provide allow you to create stunning close-ups of all hosts, guests or actors in your YouTube videos. What’s more, if you are presenting a new product to your audience you can use the macro lens to make some captivating shots that will attract more audience. Zoom lenses can also be used for macro photography and video, although prime macro lenses produce better results.
Telephoto lenses
The subjects of your videos don’t always have to be in your immediate surroundings, because telephoto lenses let you capture scenes that are several miles away from you. Wildlife or sports videographers frequently use telephoto lenses because they don’t have another way of getting close to their subjects. However, telephoto lenses with 70-300mm focal length can also be used to take stunning portraits or close up shots. The biggest downside of telephoto lenses is their weight because the lenses with higher focal lengths can weigh up to 10lbs, which makes them a bit inconvenient to always carry with you.
Wide-angle lenses
Recording videos of vast open spaces, breathtaking vistas or beautiful city views is much easier if you have a wide-angle lens. The short focal length allows the lens to have a wider field of view which covers more space than standard or telephoto lenses. Wide-angle lenses also have lower apertures than lenses with longer focal lengths which results in images that have a shallow depth of field. Ultra-wide lenses like fisheye distort the view so the videos recorded with these lenses often suffer from the lack of realism.
Specialist lenses
YouTubers who are working on demanding projects can try to solve their troubles by using a specialist lens. Soft-focus lenses can help you take better portraits while tilt-shift lenses allow you to control the perspective. However, it is hard to imagine a scenario in which you’ll need a specialist lense if you are just starting out since even experienced videographers only use special lenses when they have absolutely no better way to record a scene.
Part 3: Recommended Best Camera Lenses for Shooting YouTube Videos
Here are a couple great lenses that might be good fits for you and your YouTube channel. The thing that makes them both ideal for vlogging is that they have low enough f-stops to blur out your background.
Camera Lens | Type | Price | Aperture | Focal Length |
---|---|---|---|---|
Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens | Wide angle | $279 | f/4.5-5.6 | 10 -18mm |
Rokinon 8mm f/3.5 | Fisheye | $249 | f/3.5 | 8mm |
Canon 50mm f/1.8 STM Lens | Prime | $125 | f/1.8 | 50mm |
Canon EF 135mm f/2L USM Lens | Telephoto | $999 | f/2 | 135mm |
Tamron SP AF 17-50mm f/2.8 | Standard Zoom | $299 | f/2.8 | 17 -50mm |
Sony 30mm f/3.5 Macro | Macro | $278 | f/3.5 | 30mm |
1.Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens
Canon released this lens in 2014 and shortly after it has gained the reputation of one of the most reliable wide to ultra-wide lenses for Canon cameras. Like most STM lenses, it offers incredibly fast autofocus technology that makes it a great choice for fast-paced action videos. The lens is equipped with an image stabilization system which guarantees that your videos are going to remain sharp even if the camera wasn’t perfectly still while you were recording. Somewhat smaller aperture range makes this lens poor choice for low light scenes, although you can get decent results if you manage to keep the camera still.
2. Rokinon 8mm Ultra Wide f/3.5 Fisheye Lens
Outdoor videos look much cooler when they are recorded with a wide-angle lens because the wider field of view enables you to capture more space in a shot. Fisheye lenses were made popular by GoPro cameras because they make the videos look more fun while producing high image quality. Rokinon 8mm lens allows you to adjust focus and aperture manually so you can fine-tune your shot before hitting the record button. To make things even better this model is compatible with a wide range of cameras including Pentax, Canon or Nikon DSLRs. It has a relatively fast aperture that enables it to deliver solid performances under low light conditions.
3.Canon EF 50mm f/1.8 STM Lens
The EF 50mm is a fixed lens with an f-stop of 1.8, which means it is great for blurring your background and performs well even in poorer lighting conditions. This is a really great lens for an opinion or beauty vlog, where you do not need to move around. You can stay put right where the focus is sharpest and stand out by blurring everything behind you. If you tend to reuse the same sets then you do not really need a zoom feature. If your shooting conditions rarely change then it is just as easy to use a reliable fixed lens like the EF 50mm since you will not need to be rethinking your set up and adjusting.
If you are looking for an inexpensive prime lens that lets you create sharp videos with shallow depth of field, you should look no further. This model is one of three Canon’s 50mm prime lenses, although the 50mm f/1.4 USM and 50mm f/1.2 ‘L’ USM models are much more expensive. You can use it to record a lot of different types of YouTube videos, like product reviews or makeup tutorials. The 50 mm f/1.8 STM lens doesn’t have image stabilization technology so you should try to be as still as you can possibly be when shooting handheld videos in order to avoid recording footage that has a lot of camera shakes.
4.Canon EF 135mm f/2L USM Lens
Recording moving objects from a distance requires you to have a lens that allows you to smoothly track their movements while keeping the subject in focus. The Canon EF 135mm f2/L USM lens is perhaps one of the best telephoto lenses on the market because it uses L glass that is widely accepted as the best in the industry. The Canon’s telephoto lens is compatible with ASP-C and Full Frame EF mount cameras. Keep in mind that this is also a prime lens and you can’t increase or decrease its focal length, but even so, it is a perfect choice for documentary-style videos.
5.Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Lens
The Tamron’s standard zoom lens offers good value at a very reasonable price. The maximum aperture is f/2.8, while the minimum aperture value this lens supports is f/32, which means that its users can easily experiment with different depths of field. The lens is compatible with most Canon cameras so if you have a camera from another manufacturer you may have to use the lens adapter in order to mount it onto your camera. Like most standard zoom lenses, Tamron SP AF model is highly versatile and you can use it to record a wide range of different scenes.
A lot of zoom lenses do not have wide enough apertures to create blurred backgrounds, but this Tamron lens is an exception at f/2.8. This low f-stop also means that it performs better in poor lighting conditions than a lot of other zoom lenses. If your shooting conditions change a lot – if you often change locations, for example – then it will be good to have a sturdy, well-built, zoom lens like the AF 17-mm that can be quickly adapted to new angles and distances.
6.Sony 30mm f/3.5 Macro
All Sony’s APS-C format E mount cameras are compatible with this multi-purpose lens. When mounted the 30mm lens provides a 45mm focal length equivalent, which means that you can use it to take macro shots of products or to record medium or close-up shots. This is a prime lens, so changing the focal length isn’t really an option, but the 1:1 life-size magnification, as well as the 0.9-inch working distance, allow you to get close to the subjects in the video. The aperture range is between f/3.5 and f/22 which means that you can choose how shallow the depth of field in your shot should be.
If you are using a 4k camera to shoot your YouTube video, check out best camera lens for 4k professional production.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Skyrocket to the Top on YouTube: Secrets of Effective SEO Tactics (1-11)
Improve Your YouTube Video Performance with Wondershare Filmora
An easy and powerful video editor
Numerous video and audio effects to choose from
Detailed tutorials provided by the official channel
More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.
Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.
In this article
11 Useful YouTube SEO Tips to Help Boost Your Video Ranking
How Does YouTube SEO Work?
YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.
Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.
Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.
Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking
11 Useful YouTube SEO Tips to Help Boost Your Video Ranking
Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.
1. Conduct Keyword Research First
When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.
For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.
2. Use a Good Video Title
The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.
3. Link Your Videos Directly to Your Website
Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.
4. Add Tags To The Video Description
When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.
When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.
5. Edit The Filename
The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.
6. Add Subtitles and Closed Captions
Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.
7. Select Video Category
When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.
8. Use a Compelling Thumbnail
Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.
Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.
Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.
9. Make High-Quality Longer
Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.
Create High-Quality YouTube Video with Filmora
Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!
Improve Your YouTube Video Performance with Wondershare Filmora
An easy and powerful video editor
Numerous video and audio effects to choose from
Detailed tutorials provided by the official channel
10. Focus on User Engagement
Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.
Google cares about how people respond to your content because this is what keeps people on their platform.
11. Add End Screens and YouTube Cards
YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.
Conclusion
Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!
More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.
Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.
In this article
11 Useful YouTube SEO Tips to Help Boost Your Video Ranking
How Does YouTube SEO Work?
YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.
Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.
Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.
Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking
11 Useful YouTube SEO Tips to Help Boost Your Video Ranking
Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.
1. Conduct Keyword Research First
When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.
For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.
2. Use a Good Video Title
The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.
3. Link Your Videos Directly to Your Website
Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.
4. Add Tags To The Video Description
When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.
When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.
5. Edit The Filename
The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.
6. Add Subtitles and Closed Captions
Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.
7. Select Video Category
When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.
8. Use a Compelling Thumbnail
Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.
Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.
Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.
9. Make High-Quality Longer
Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.
Create High-Quality YouTube Video with Filmora
Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!
Improve Your YouTube Video Performance with Wondershare Filmora
An easy and powerful video editor
Numerous video and audio effects to choose from
Detailed tutorials provided by the official channel
10. Focus on User Engagement
Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.
Google cares about how people respond to your content because this is what keeps people on their platform.
11. Add End Screens and YouTube Cards
YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.
Conclusion
Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!
More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.
Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.
In this article
11 Useful YouTube SEO Tips to Help Boost Your Video Ranking
How Does YouTube SEO Work?
YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.
Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.
Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.
Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking
11 Useful YouTube SEO Tips to Help Boost Your Video Ranking
Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.
1. Conduct Keyword Research First
When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.
For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.
2. Use a Good Video Title
The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.
3. Link Your Videos Directly to Your Website
Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.
4. Add Tags To The Video Description
When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.
When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.
5. Edit The Filename
The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.
6. Add Subtitles and Closed Captions
Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.
7. Select Video Category
When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.
8. Use a Compelling Thumbnail
Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.
Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.
Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.
9. Make High-Quality Longer
Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.
Create High-Quality YouTube Video with Filmora
Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!
Improve Your YouTube Video Performance with Wondershare Filmora
An easy and powerful video editor
Numerous video and audio effects to choose from
Detailed tutorials provided by the official channel
10. Focus on User Engagement
Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.
Google cares about how people respond to your content because this is what keeps people on their platform.
11. Add End Screens and YouTube Cards
YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.
Conclusion
Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!
More than 85% of businesses use YouTube videos as a marketing tool. YouTube is the second most visited website on the internet, with users uploading over 500 hours of video content every minute. Because video SEO is constantly evolving, you need to stay current on optimization best practices to rank higher on search results.
Luckily, this article offers YouTube SEO tips to help you create a solid strategy that will help you rank your videos.
In this article
11 Useful YouTube SEO Tips to Help Boost Your Video Ranking
How Does YouTube SEO Work?
YouTube SEO is an excellent way to ensure your videos get more views. The main goal of YouTube SEO is to rank high for specific keywords in search engines. As such, it is crucial to know how YouTube SEO works if you want to boost the ranking of your videos.
Whether you are a blogger, market researcher, or video marketer, you need YouTube SEO to generate traffic to your videos. YouTube SEO involves optimizing your videos, channel, descriptions, metadata, and playlists. You can optimize videos for search within and outside YouTube.
Because search engine bots can’t watch YouTube videos, they depend on accompanying text data when indexing them. So you must also know how to harness the power of text in your video, which can positively impact SEO, viewership, engagement, and user experience.
Watch Video: YouTube SEO Tips 2022: Boost Your Video Ranking
11 Useful YouTube SEO Tips to Help Boost Your Video Ranking
Want to drive more traffic and increase your video views? Here are eleven YouTube SEO tips that will help you to boost your video ranking.
1. Conduct Keyword Research First
When it comes to YouTube SEO, keywords are crucial. YouTube uses these keywords to determine the subject of your video, index the content, and then associate it with what users are searching for. As such, you must add them to certain fields, including description, tags, and title, when you are uploading the video file. YouTube will then get this information and use it to rank your video.
For this reason, you have to know the keywords that best identify your videos and have the potential to attract viewers to your channel.
2. Use a Good Video Title
The title of your video is the first thing other people see, and it’s what decides whether or not they watch it. Given how important it is, you’ll want to make sure that your title accurately reflects the content of your video and includes all relevant keywords.
3. Link Your Videos Directly to Your Website
Each time you publish a new video, make sure you embed it on your website or blog. Not only will this encourage viewers to stay on your website instead of leaving immediately, but it will also make it easier for search engines crawlers to index your website.
4. Add Tags To The Video Description
When you upload your video, remember to add tags to the “About” section of the page. You can do this by adding some relevant keywords with each tag like you would with blog posts.
When planning your strategy for YouTube keywords, you need to find 10-20 single keyword tags you want to rank for; keep in mind that this platform limits the number of tags users can include in a video. So you should first add the most relevant keyword phrases then include specific multi-word tags that will easily rank on top of search results.
5. Edit The Filename
The filename of your video, or the “video URL,” can also affect its rankings. Including keywords in this section will help the crawlers index your video faster, which will increase its chances of ranking higher.
6. Add Subtitles and Closed Captions
Adding subtitles and closed captions to your videos is also a good idea, especially if you want the video’s ranking and viewership to improve. Subtitles make it easier for new viewers to understand your videos, especially if your audience comes from different linguistic backgrounds.
7. Select Video Category
When uploading a video, be sure to select the most appropriate category for it. Essentially, this helps with SEO optimization because choosing the right category means that YouTube’s algorithm will place your video in the proper search results. In turn, viewers will easily find your video and watch it.
8. Use a Compelling Thumbnail
Make sure you use the right YouTube video thumbnail image , as this makes a big difference in the click-through rate. You might want to use high-quality, high-contrast images with a 16:9 aspect ratio. YouTube will choose which frame it will display as the video thumbnail. The platform will present three screenshots that you can choose from; however, you can upload your image or select a shot of another moment in the video.
Remember that YouTube overlays the duration of the video in the corner of your thumbnail. So make sure it does not obstruct any relevant details in your thumbnail. Google also uses image recognition to filter out specific imagery, including the YouTube logo.
Ideally, you need an image that is a perfect visual representation of the keywords you are targeting. In turn, this is going to take your presence in relevant search results even further.
9. Make High-Quality Longer
Videos that are less than 2 minutes long often rank low. The duration of most of the videos in the first five positions is usually 11 minutes 44 seconds. Therefore, you need to invest in longer videos that are around 10 minutes long. These videos meet the expectations of many users seeking complete and in-depth content. Additionally, you should create high-quality videos to ensure your viewers will keep watching.
Create High-Quality YouTube Video with Filmora
Wondershare’s Filmora program allows you to edit your video content with trim, transitions, and overlays. You can also add cool effects to your videos to make them more captivating. It also includes advanced editing features like Key Framing, Motion Tracking and more. Learn about Filmora now!
Improve Your YouTube Video Performance with Wondershare Filmora
An easy and powerful video editor
Numerous video and audio effects to choose from
Detailed tutorials provided by the official channel
10. Focus on User Engagement
Encourage your audience to like, comment, and share your videos. You should also respond to messages and comments. These engagement metrics strongly correlate with higher rankings.
Google cares about how people respond to your content because this is what keeps people on their platform.
11. Add End Screens and YouTube Cards
YouTube cards encourage viewers to take action during your video. The cards show up in the top right corner of your videos; users can click on and explore more. Using YouTube cards is an excellent way to boost your ranking. YouTube allows you to add a maximum of five cards to each video.
Conclusion
Using these YouTube SEO tips will ensure that your videos rank on top search results. That means more people will watch your videos and subscribe to your channel. Let’s start editing now!
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- Title: "Premium Video Gear Guide Selecting the Right Lens for YouTube"
- Author: Kevin
- Created at : 2024-05-25 16:11:56
- Updated at : 2024-05-26 16:11:56
- Link: https://youtube-videos.techidaily.com/premium-video-gear-guide-selecting-the-right-lens-for-youtube/
- License: This work is licensed under CC BY-NC-SA 4.0.