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"Precision Cinematography Ideal Lenses for Digital Storytellers"
Precision Cinematography: Ideal Lenses for Digital Storytellers
Best Camera Lenses for YouTube
Richard Bennett
Mar 27, 2024• Proven solutions
A DSLR is the ideal camera for some vlogs, and using a DSLR means you get to customize the look of your vlog by choosing the perfect lens. Choosing the best camera lens for your YouTube channel can be tricky because there are so many options. This article will walk you through some of them, and make two recommendations of great vlogging lenses. If you already have a good understanding of how camera lenses work then feel free to scroll down to the lens recs.
Part 1. Understanding Lenses: Zoom lens, Fixed lens, aperture, f-stop
There are two main categories of camera lenses: ‘zoom’ – lenses that allow you to zoom in and out – and ‘fixed’. If your lenses are tools then zoom lenses are Swiss army knives; they are very versatile. Fixed lenses, also called prime lenses, have more specific purposes. Do you need a tool that can do a lot of things, or a tool that is perfect for one specific job? Sometimes it is useful to have access to both.
We have explained the differences between Fixed lens and Zoom lens and advantages of using each lens, check this article: Zoom Lens vs. Fixed Lenses: Which one is best for YouTuber? for the detailed information.
Before we get into the recommendations here is a little background information on lenses in general:
Beginner’s Guide to Aperture and F-Stops
In order to be able to select the lens you’ll be using to record your YouTube videos, you first need to understand a few very basic concepts, such as aperture or f-stops.
1.What is a lens’s aperture?
The aperture of your lens is the hole through which light reaches your camera’s sensor, or the film if you are using a film camera. The wider your aperture is the more light you are letting into your camera. In low light it is better to have a wide aperture, and when you are working with a lot of light it is better to have a narrow aperture so your footage is not overexposed.
Aperture is simply an opening in the lens that lets the light through. If you want to increase the amount of the light that is reaching the camera’s sensor you need to open up the aperture blades that are located in the lens. The f-values like f/1.2 or f/1.8 indicate that the aperture is wide open and that the camera is receiving the maximum amount of light a lens you’re using can provide.
2.What is an ‘f-stop’?
Light passes through your lens’s aperture on its way to your camera’s sensor, and the f-stop of your lens relates to the amount of light it lets in. The lower your f-stop, the wider your aperture, and the more light you are letting into your camera. The more light you let into your camera the easier it is to achieve a blurred background. A lot of vloggers love blurring their backgrounds because it is a quick way to disguising the rooms they are shooting in.
F-stops are written like ‘f/1.8’ or ‘f/4’ on your lens. For more information on f-stops and blurring your background read “The Best Bokeh Lens - How to Get the Blurred Background for YouTube Videos” and watch Tasha’s video.
F-stops or f-numbers indicate how open the aperture is, so for example if your camera is displaying f/32 value it means that your camera is letting very little light to get through to the camera’s sensor. The f-number depends on a few other parameters such as shutter speed, exposure or ISO values. Large apertures provide a shallow depth of field which creates a smooth and artistic background blur, while a small aperture enables you to keep both the background and the foreground of your shot in focus.
Part 2: Types of Camera Lenses
The visual aspect of a video may not be the only thing you’ll have to dedicate special attention to while recording your YouTube video, but it is surely one of the most important factors of the video production process. A lens you are using will largely contribute to the aesthetics of the video. That’s why you need to know which type of lens will deliver the best results when shooting different types of scenes. Here are some of the most common types of lenses you’ll encounter.
Standard lenses
These lenses are featured in almost all camera kits, so the chances are that if you have a DSLR camera you already have a standard, mid-range lens. These lenses commonly have a fixed 50mm focal length, although zoom lenses with focal lengths in the range between 35mm and 75mm are also considered standard. You can use them to capture medium shots, single or multiple figure shots, and in some cases establishing shots, because they offer enough versatility to cover a multitude of different scenes. Standard lenses often have large apertures, which makes them quite useful if you often shoot videos under light conditions you can’t control.
Macro lenses
Details, product shots or any other subject that can be filmed from close proximity looks better if they are recorded with macro lenses. The high contrast and sharpness these lenses provide allow you to create stunning close-ups of all hosts, guests or actors in your YouTube videos. What’s more, if you are presenting a new product to your audience you can use the macro lens to make some captivating shots that will attract more audience. Zoom lenses can also be used for macro photography and video, although prime macro lenses produce better results.
Telephoto lenses
The subjects of your videos don’t always have to be in your immediate surroundings, because telephoto lenses let you capture scenes that are several miles away from you. Wildlife or sports videographers frequently use telephoto lenses because they don’t have another way of getting close to their subjects. However, telephoto lenses with 70-300mm focal length can also be used to take stunning portraits or close up shots. The biggest downside of telephoto lenses is their weight because the lenses with higher focal lengths can weigh up to 10lbs, which makes them a bit inconvenient to always carry with you.
Wide-angle lenses
Recording videos of vast open spaces, breathtaking vistas or beautiful city views is much easier if you have a wide-angle lens. The short focal length allows the lens to have a wider field of view which covers more space than standard or telephoto lenses. Wide-angle lenses also have lower apertures than lenses with longer focal lengths which results in images that have a shallow depth of field. Ultra-wide lenses like fisheye distort the view so the videos recorded with these lenses often suffer from the lack of realism.
Specialist lenses
YouTubers who are working on demanding projects can try to solve their troubles by using a specialist lens. Soft-focus lenses can help you take better portraits while tilt-shift lenses allow you to control the perspective. However, it is hard to imagine a scenario in which you’ll need a specialist lense if you are just starting out since even experienced videographers only use special lenses when they have absolutely no better way to record a scene.
Part 3: Recommended Best Camera Lenses for Shooting YouTube Videos
Here are a couple great lenses that might be good fits for you and your YouTube channel. The thing that makes them both ideal for vlogging is that they have low enough f-stops to blur out your background.
| Camera Lens | Type | Price | Aperture | Focal Length |
|---|---|---|---|---|
| Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens | Wide angle | $279 | f/4.5-5.6 | 10 -18mm |
| Rokinon 8mm f/3.5 | Fisheye | $249 | f/3.5 | 8mm |
| Canon 50mm f/1.8 STM Lens | Prime | $125 | f/1.8 | 50mm |
| Canon EF 135mm f/2L USM Lens | Telephoto | $999 | f/2 | 135mm |
| Tamron SP AF 17-50mm f/2.8 | Standard Zoom | $299 | f/2.8 | 17 -50mm |
| Sony 30mm f/3.5 Macro | Macro | $278 | f/3.5 | 30mm |
1.Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens
Canon released this lens in 2014 and shortly after it has gained the reputation of one of the most reliable wide to ultra-wide lenses for Canon cameras. Like most STM lenses, it offers incredibly fast autofocus technology that makes it a great choice for fast-paced action videos. The lens is equipped with an image stabilization system which guarantees that your videos are going to remain sharp even if the camera wasn’t perfectly still while you were recording. Somewhat smaller aperture range makes this lens poor choice for low light scenes, although you can get decent results if you manage to keep the camera still.
2. Rokinon 8mm Ultra Wide f/3.5 Fisheye Lens
Outdoor videos look much cooler when they are recorded with a wide-angle lens because the wider field of view enables you to capture more space in a shot. Fisheye lenses were made popular by GoPro cameras because they make the videos look more fun while producing high image quality. Rokinon 8mm lens allows you to adjust focus and aperture manually so you can fine-tune your shot before hitting the record button. To make things even better this model is compatible with a wide range of cameras including Pentax, Canon or Nikon DSLRs. It has a relatively fast aperture that enables it to deliver solid performances under low light conditions.
3.Canon EF 50mm f/1.8 STM Lens
The EF 50mm is a fixed lens with an f-stop of 1.8, which means it is great for blurring your background and performs well even in poorer lighting conditions. This is a really great lens for an opinion or beauty vlog, where you do not need to move around. You can stay put right where the focus is sharpest and stand out by blurring everything behind you. If you tend to reuse the same sets then you do not really need a zoom feature. If your shooting conditions rarely change then it is just as easy to use a reliable fixed lens like the EF 50mm since you will not need to be rethinking your set up and adjusting.
If you are looking for an inexpensive prime lens that lets you create sharp videos with shallow depth of field, you should look no further. This model is one of three Canon’s 50mm prime lenses, although the 50mm f/1.4 USM and 50mm f/1.2 ‘L’ USM models are much more expensive. You can use it to record a lot of different types of YouTube videos, like product reviews or makeup tutorials. The 50 mm f/1.8 STM lens doesn’t have image stabilization technology so you should try to be as still as you can possibly be when shooting handheld videos in order to avoid recording footage that has a lot of camera shakes.
4.Canon EF 135mm f/2L USM Lens
Recording moving objects from a distance requires you to have a lens that allows you to smoothly track their movements while keeping the subject in focus. The Canon EF 135mm f2/L USM lens is perhaps one of the best telephoto lenses on the market because it uses L glass that is widely accepted as the best in the industry. The Canon’s telephoto lens is compatible with ASP-C and Full Frame EF mount cameras. Keep in mind that this is also a prime lens and you can’t increase or decrease its focal length, but even so, it is a perfect choice for documentary-style videos.
5.Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Lens
The Tamron’s standard zoom lens offers good value at a very reasonable price. The maximum aperture is f/2.8, while the minimum aperture value this lens supports is f/32, which means that its users can easily experiment with different depths of field. The lens is compatible with most Canon cameras so if you have a camera from another manufacturer you may have to use the lens adapter in order to mount it onto your camera. Like most standard zoom lenses, Tamron SP AF model is highly versatile and you can use it to record a wide range of different scenes.
A lot of zoom lenses do not have wide enough apertures to create blurred backgrounds, but this Tamron lens is an exception at f/2.8. This low f-stop also means that it performs better in poor lighting conditions than a lot of other zoom lenses. If your shooting conditions change a lot – if you often change locations, for example – then it will be good to have a sturdy, well-built, zoom lens like the AF 17-mm that can be quickly adapted to new angles and distances.
6.Sony 30mm f/3.5 Macro
All Sony’s APS-C format E mount cameras are compatible with this multi-purpose lens. When mounted the 30mm lens provides a 45mm focal length equivalent, which means that you can use it to take macro shots of products or to record medium or close-up shots. This is a prime lens, so changing the focal length isn’t really an option, but the 1:1 life-size magnification, as well as the 0.9-inch working distance, allow you to get close to the subjects in the video. The aperture range is between f/3.5 and f/22 which means that you can choose how shallow the depth of field in your shot should be.
If you are using a 4k camera to shoot your YouTube video, check out best camera lens for 4k professional production.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
A DSLR is the ideal camera for some vlogs, and using a DSLR means you get to customize the look of your vlog by choosing the perfect lens. Choosing the best camera lens for your YouTube channel can be tricky because there are so many options. This article will walk you through some of them, and make two recommendations of great vlogging lenses. If you already have a good understanding of how camera lenses work then feel free to scroll down to the lens recs.
Part 1. Understanding Lenses: Zoom lens, Fixed lens, aperture, f-stop
There are two main categories of camera lenses: ‘zoom’ – lenses that allow you to zoom in and out – and ‘fixed’. If your lenses are tools then zoom lenses are Swiss army knives; they are very versatile. Fixed lenses, also called prime lenses, have more specific purposes. Do you need a tool that can do a lot of things, or a tool that is perfect for one specific job? Sometimes it is useful to have access to both.
We have explained the differences between Fixed lens and Zoom lens and advantages of using each lens, check this article: Zoom Lens vs. Fixed Lenses: Which one is best for YouTuber? for the detailed information.
Before we get into the recommendations here is a little background information on lenses in general:
Beginner’s Guide to Aperture and F-Stops
In order to be able to select the lens you’ll be using to record your YouTube videos, you first need to understand a few very basic concepts, such as aperture or f-stops.
1.What is a lens’s aperture?
The aperture of your lens is the hole through which light reaches your camera’s sensor, or the film if you are using a film camera. The wider your aperture is the more light you are letting into your camera. In low light it is better to have a wide aperture, and when you are working with a lot of light it is better to have a narrow aperture so your footage is not overexposed.
Aperture is simply an opening in the lens that lets the light through. If you want to increase the amount of the light that is reaching the camera’s sensor you need to open up the aperture blades that are located in the lens. The f-values like f/1.2 or f/1.8 indicate that the aperture is wide open and that the camera is receiving the maximum amount of light a lens you’re using can provide.
2.What is an ‘f-stop’?
Light passes through your lens’s aperture on its way to your camera’s sensor, and the f-stop of your lens relates to the amount of light it lets in. The lower your f-stop, the wider your aperture, and the more light you are letting into your camera. The more light you let into your camera the easier it is to achieve a blurred background. A lot of vloggers love blurring their backgrounds because it is a quick way to disguising the rooms they are shooting in.
F-stops are written like ‘f/1.8’ or ‘f/4’ on your lens. For more information on f-stops and blurring your background read “The Best Bokeh Lens - How to Get the Blurred Background for YouTube Videos” and watch Tasha’s video.
F-stops or f-numbers indicate how open the aperture is, so for example if your camera is displaying f/32 value it means that your camera is letting very little light to get through to the camera’s sensor. The f-number depends on a few other parameters such as shutter speed, exposure or ISO values. Large apertures provide a shallow depth of field which creates a smooth and artistic background blur, while a small aperture enables you to keep both the background and the foreground of your shot in focus.
Part 2: Types of Camera Lenses
The visual aspect of a video may not be the only thing you’ll have to dedicate special attention to while recording your YouTube video, but it is surely one of the most important factors of the video production process. A lens you are using will largely contribute to the aesthetics of the video. That’s why you need to know which type of lens will deliver the best results when shooting different types of scenes. Here are some of the most common types of lenses you’ll encounter.
Standard lenses
These lenses are featured in almost all camera kits, so the chances are that if you have a DSLR camera you already have a standard, mid-range lens. These lenses commonly have a fixed 50mm focal length, although zoom lenses with focal lengths in the range between 35mm and 75mm are also considered standard. You can use them to capture medium shots, single or multiple figure shots, and in some cases establishing shots, because they offer enough versatility to cover a multitude of different scenes. Standard lenses often have large apertures, which makes them quite useful if you often shoot videos under light conditions you can’t control.
Macro lenses
Details, product shots or any other subject that can be filmed from close proximity looks better if they are recorded with macro lenses. The high contrast and sharpness these lenses provide allow you to create stunning close-ups of all hosts, guests or actors in your YouTube videos. What’s more, if you are presenting a new product to your audience you can use the macro lens to make some captivating shots that will attract more audience. Zoom lenses can also be used for macro photography and video, although prime macro lenses produce better results.
Telephoto lenses
The subjects of your videos don’t always have to be in your immediate surroundings, because telephoto lenses let you capture scenes that are several miles away from you. Wildlife or sports videographers frequently use telephoto lenses because they don’t have another way of getting close to their subjects. However, telephoto lenses with 70-300mm focal length can also be used to take stunning portraits or close up shots. The biggest downside of telephoto lenses is their weight because the lenses with higher focal lengths can weigh up to 10lbs, which makes them a bit inconvenient to always carry with you.
Wide-angle lenses
Recording videos of vast open spaces, breathtaking vistas or beautiful city views is much easier if you have a wide-angle lens. The short focal length allows the lens to have a wider field of view which covers more space than standard or telephoto lenses. Wide-angle lenses also have lower apertures than lenses with longer focal lengths which results in images that have a shallow depth of field. Ultra-wide lenses like fisheye distort the view so the videos recorded with these lenses often suffer from the lack of realism.
Specialist lenses
YouTubers who are working on demanding projects can try to solve their troubles by using a specialist lens. Soft-focus lenses can help you take better portraits while tilt-shift lenses allow you to control the perspective. However, it is hard to imagine a scenario in which you’ll need a specialist lense if you are just starting out since even experienced videographers only use special lenses when they have absolutely no better way to record a scene.
Part 3: Recommended Best Camera Lenses for Shooting YouTube Videos
Here are a couple great lenses that might be good fits for you and your YouTube channel. The thing that makes them both ideal for vlogging is that they have low enough f-stops to blur out your background.
| Camera Lens | Type | Price | Aperture | Focal Length |
|---|---|---|---|---|
| Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens | Wide angle | $279 | f/4.5-5.6 | 10 -18mm |
| Rokinon 8mm f/3.5 | Fisheye | $249 | f/3.5 | 8mm |
| Canon 50mm f/1.8 STM Lens | Prime | $125 | f/1.8 | 50mm |
| Canon EF 135mm f/2L USM Lens | Telephoto | $999 | f/2 | 135mm |
| Tamron SP AF 17-50mm f/2.8 | Standard Zoom | $299 | f/2.8 | 17 -50mm |
| Sony 30mm f/3.5 Macro | Macro | $278 | f/3.5 | 30mm |
1.Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens
Canon released this lens in 2014 and shortly after it has gained the reputation of one of the most reliable wide to ultra-wide lenses for Canon cameras. Like most STM lenses, it offers incredibly fast autofocus technology that makes it a great choice for fast-paced action videos. The lens is equipped with an image stabilization system which guarantees that your videos are going to remain sharp even if the camera wasn’t perfectly still while you were recording. Somewhat smaller aperture range makes this lens poor choice for low light scenes, although you can get decent results if you manage to keep the camera still.
2. Rokinon 8mm Ultra Wide f/3.5 Fisheye Lens
Outdoor videos look much cooler when they are recorded with a wide-angle lens because the wider field of view enables you to capture more space in a shot. Fisheye lenses were made popular by GoPro cameras because they make the videos look more fun while producing high image quality. Rokinon 8mm lens allows you to adjust focus and aperture manually so you can fine-tune your shot before hitting the record button. To make things even better this model is compatible with a wide range of cameras including Pentax, Canon or Nikon DSLRs. It has a relatively fast aperture that enables it to deliver solid performances under low light conditions.
3.Canon EF 50mm f/1.8 STM Lens
The EF 50mm is a fixed lens with an f-stop of 1.8, which means it is great for blurring your background and performs well even in poorer lighting conditions. This is a really great lens for an opinion or beauty vlog, where you do not need to move around. You can stay put right where the focus is sharpest and stand out by blurring everything behind you. If you tend to reuse the same sets then you do not really need a zoom feature. If your shooting conditions rarely change then it is just as easy to use a reliable fixed lens like the EF 50mm since you will not need to be rethinking your set up and adjusting.
If you are looking for an inexpensive prime lens that lets you create sharp videos with shallow depth of field, you should look no further. This model is one of three Canon’s 50mm prime lenses, although the 50mm f/1.4 USM and 50mm f/1.2 ‘L’ USM models are much more expensive. You can use it to record a lot of different types of YouTube videos, like product reviews or makeup tutorials. The 50 mm f/1.8 STM lens doesn’t have image stabilization technology so you should try to be as still as you can possibly be when shooting handheld videos in order to avoid recording footage that has a lot of camera shakes.
4.Canon EF 135mm f/2L USM Lens
Recording moving objects from a distance requires you to have a lens that allows you to smoothly track their movements while keeping the subject in focus. The Canon EF 135mm f2/L USM lens is perhaps one of the best telephoto lenses on the market because it uses L glass that is widely accepted as the best in the industry. The Canon’s telephoto lens is compatible with ASP-C and Full Frame EF mount cameras. Keep in mind that this is also a prime lens and you can’t increase or decrease its focal length, but even so, it is a perfect choice for documentary-style videos.
5.Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Lens
The Tamron’s standard zoom lens offers good value at a very reasonable price. The maximum aperture is f/2.8, while the minimum aperture value this lens supports is f/32, which means that its users can easily experiment with different depths of field. The lens is compatible with most Canon cameras so if you have a camera from another manufacturer you may have to use the lens adapter in order to mount it onto your camera. Like most standard zoom lenses, Tamron SP AF model is highly versatile and you can use it to record a wide range of different scenes.
A lot of zoom lenses do not have wide enough apertures to create blurred backgrounds, but this Tamron lens is an exception at f/2.8. This low f-stop also means that it performs better in poor lighting conditions than a lot of other zoom lenses. If your shooting conditions change a lot – if you often change locations, for example – then it will be good to have a sturdy, well-built, zoom lens like the AF 17-mm that can be quickly adapted to new angles and distances.
6.Sony 30mm f/3.5 Macro
All Sony’s APS-C format E mount cameras are compatible with this multi-purpose lens. When mounted the 30mm lens provides a 45mm focal length equivalent, which means that you can use it to take macro shots of products or to record medium or close-up shots. This is a prime lens, so changing the focal length isn’t really an option, but the 1:1 life-size magnification, as well as the 0.9-inch working distance, allow you to get close to the subjects in the video. The aperture range is between f/3.5 and f/22 which means that you can choose how shallow the depth of field in your shot should be.
If you are using a 4k camera to shoot your YouTube video, check out best camera lens for 4k professional production.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
A DSLR is the ideal camera for some vlogs, and using a DSLR means you get to customize the look of your vlog by choosing the perfect lens. Choosing the best camera lens for your YouTube channel can be tricky because there are so many options. This article will walk you through some of them, and make two recommendations of great vlogging lenses. If you already have a good understanding of how camera lenses work then feel free to scroll down to the lens recs.
Part 1. Understanding Lenses: Zoom lens, Fixed lens, aperture, f-stop
There are two main categories of camera lenses: ‘zoom’ – lenses that allow you to zoom in and out – and ‘fixed’. If your lenses are tools then zoom lenses are Swiss army knives; they are very versatile. Fixed lenses, also called prime lenses, have more specific purposes. Do you need a tool that can do a lot of things, or a tool that is perfect for one specific job? Sometimes it is useful to have access to both.
We have explained the differences between Fixed lens and Zoom lens and advantages of using each lens, check this article: Zoom Lens vs. Fixed Lenses: Which one is best for YouTuber? for the detailed information.
Before we get into the recommendations here is a little background information on lenses in general:
Beginner’s Guide to Aperture and F-Stops
In order to be able to select the lens you’ll be using to record your YouTube videos, you first need to understand a few very basic concepts, such as aperture or f-stops.
1.What is a lens’s aperture?
The aperture of your lens is the hole through which light reaches your camera’s sensor, or the film if you are using a film camera. The wider your aperture is the more light you are letting into your camera. In low light it is better to have a wide aperture, and when you are working with a lot of light it is better to have a narrow aperture so your footage is not overexposed.
Aperture is simply an opening in the lens that lets the light through. If you want to increase the amount of the light that is reaching the camera’s sensor you need to open up the aperture blades that are located in the lens. The f-values like f/1.2 or f/1.8 indicate that the aperture is wide open and that the camera is receiving the maximum amount of light a lens you’re using can provide.
2.What is an ‘f-stop’?
Light passes through your lens’s aperture on its way to your camera’s sensor, and the f-stop of your lens relates to the amount of light it lets in. The lower your f-stop, the wider your aperture, and the more light you are letting into your camera. The more light you let into your camera the easier it is to achieve a blurred background. A lot of vloggers love blurring their backgrounds because it is a quick way to disguising the rooms they are shooting in.
F-stops are written like ‘f/1.8’ or ‘f/4’ on your lens. For more information on f-stops and blurring your background read “The Best Bokeh Lens - How to Get the Blurred Background for YouTube Videos” and watch Tasha’s video.
F-stops or f-numbers indicate how open the aperture is, so for example if your camera is displaying f/32 value it means that your camera is letting very little light to get through to the camera’s sensor. The f-number depends on a few other parameters such as shutter speed, exposure or ISO values. Large apertures provide a shallow depth of field which creates a smooth and artistic background blur, while a small aperture enables you to keep both the background and the foreground of your shot in focus.
Part 2: Types of Camera Lenses
The visual aspect of a video may not be the only thing you’ll have to dedicate special attention to while recording your YouTube video, but it is surely one of the most important factors of the video production process. A lens you are using will largely contribute to the aesthetics of the video. That’s why you need to know which type of lens will deliver the best results when shooting different types of scenes. Here are some of the most common types of lenses you’ll encounter.
Standard lenses
These lenses are featured in almost all camera kits, so the chances are that if you have a DSLR camera you already have a standard, mid-range lens. These lenses commonly have a fixed 50mm focal length, although zoom lenses with focal lengths in the range between 35mm and 75mm are also considered standard. You can use them to capture medium shots, single or multiple figure shots, and in some cases establishing shots, because they offer enough versatility to cover a multitude of different scenes. Standard lenses often have large apertures, which makes them quite useful if you often shoot videos under light conditions you can’t control.
Macro lenses
Details, product shots or any other subject that can be filmed from close proximity looks better if they are recorded with macro lenses. The high contrast and sharpness these lenses provide allow you to create stunning close-ups of all hosts, guests or actors in your YouTube videos. What’s more, if you are presenting a new product to your audience you can use the macro lens to make some captivating shots that will attract more audience. Zoom lenses can also be used for macro photography and video, although prime macro lenses produce better results.
Telephoto lenses
The subjects of your videos don’t always have to be in your immediate surroundings, because telephoto lenses let you capture scenes that are several miles away from you. Wildlife or sports videographers frequently use telephoto lenses because they don’t have another way of getting close to their subjects. However, telephoto lenses with 70-300mm focal length can also be used to take stunning portraits or close up shots. The biggest downside of telephoto lenses is their weight because the lenses with higher focal lengths can weigh up to 10lbs, which makes them a bit inconvenient to always carry with you.
Wide-angle lenses
Recording videos of vast open spaces, breathtaking vistas or beautiful city views is much easier if you have a wide-angle lens. The short focal length allows the lens to have a wider field of view which covers more space than standard or telephoto lenses. Wide-angle lenses also have lower apertures than lenses with longer focal lengths which results in images that have a shallow depth of field. Ultra-wide lenses like fisheye distort the view so the videos recorded with these lenses often suffer from the lack of realism.
Specialist lenses
YouTubers who are working on demanding projects can try to solve their troubles by using a specialist lens. Soft-focus lenses can help you take better portraits while tilt-shift lenses allow you to control the perspective. However, it is hard to imagine a scenario in which you’ll need a specialist lense if you are just starting out since even experienced videographers only use special lenses when they have absolutely no better way to record a scene.
Part 3: Recommended Best Camera Lenses for Shooting YouTube Videos
Here are a couple great lenses that might be good fits for you and your YouTube channel. The thing that makes them both ideal for vlogging is that they have low enough f-stops to blur out your background.
| Camera Lens | Type | Price | Aperture | Focal Length |
|---|---|---|---|---|
| Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens | Wide angle | $279 | f/4.5-5.6 | 10 -18mm |
| Rokinon 8mm f/3.5 | Fisheye | $249 | f/3.5 | 8mm |
| Canon 50mm f/1.8 STM Lens | Prime | $125 | f/1.8 | 50mm |
| Canon EF 135mm f/2L USM Lens | Telephoto | $999 | f/2 | 135mm |
| Tamron SP AF 17-50mm f/2.8 | Standard Zoom | $299 | f/2.8 | 17 -50mm |
| Sony 30mm f/3.5 Macro | Macro | $278 | f/3.5 | 30mm |
1.Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens
Canon released this lens in 2014 and shortly after it has gained the reputation of one of the most reliable wide to ultra-wide lenses for Canon cameras. Like most STM lenses, it offers incredibly fast autofocus technology that makes it a great choice for fast-paced action videos. The lens is equipped with an image stabilization system which guarantees that your videos are going to remain sharp even if the camera wasn’t perfectly still while you were recording. Somewhat smaller aperture range makes this lens poor choice for low light scenes, although you can get decent results if you manage to keep the camera still.
2. Rokinon 8mm Ultra Wide f/3.5 Fisheye Lens
Outdoor videos look much cooler when they are recorded with a wide-angle lens because the wider field of view enables you to capture more space in a shot. Fisheye lenses were made popular by GoPro cameras because they make the videos look more fun while producing high image quality. Rokinon 8mm lens allows you to adjust focus and aperture manually so you can fine-tune your shot before hitting the record button. To make things even better this model is compatible with a wide range of cameras including Pentax, Canon or Nikon DSLRs. It has a relatively fast aperture that enables it to deliver solid performances under low light conditions.
3.Canon EF 50mm f/1.8 STM Lens
The EF 50mm is a fixed lens with an f-stop of 1.8, which means it is great for blurring your background and performs well even in poorer lighting conditions. This is a really great lens for an opinion or beauty vlog, where you do not need to move around. You can stay put right where the focus is sharpest and stand out by blurring everything behind you. If you tend to reuse the same sets then you do not really need a zoom feature. If your shooting conditions rarely change then it is just as easy to use a reliable fixed lens like the EF 50mm since you will not need to be rethinking your set up and adjusting.
If you are looking for an inexpensive prime lens that lets you create sharp videos with shallow depth of field, you should look no further. This model is one of three Canon’s 50mm prime lenses, although the 50mm f/1.4 USM and 50mm f/1.2 ‘L’ USM models are much more expensive. You can use it to record a lot of different types of YouTube videos, like product reviews or makeup tutorials. The 50 mm f/1.8 STM lens doesn’t have image stabilization technology so you should try to be as still as you can possibly be when shooting handheld videos in order to avoid recording footage that has a lot of camera shakes.
4.Canon EF 135mm f/2L USM Lens
Recording moving objects from a distance requires you to have a lens that allows you to smoothly track their movements while keeping the subject in focus. The Canon EF 135mm f2/L USM lens is perhaps one of the best telephoto lenses on the market because it uses L glass that is widely accepted as the best in the industry. The Canon’s telephoto lens is compatible with ASP-C and Full Frame EF mount cameras. Keep in mind that this is also a prime lens and you can’t increase or decrease its focal length, but even so, it is a perfect choice for documentary-style videos.
5.Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Lens
The Tamron’s standard zoom lens offers good value at a very reasonable price. The maximum aperture is f/2.8, while the minimum aperture value this lens supports is f/32, which means that its users can easily experiment with different depths of field. The lens is compatible with most Canon cameras so if you have a camera from another manufacturer you may have to use the lens adapter in order to mount it onto your camera. Like most standard zoom lenses, Tamron SP AF model is highly versatile and you can use it to record a wide range of different scenes.
A lot of zoom lenses do not have wide enough apertures to create blurred backgrounds, but this Tamron lens is an exception at f/2.8. This low f-stop also means that it performs better in poor lighting conditions than a lot of other zoom lenses. If your shooting conditions change a lot – if you often change locations, for example – then it will be good to have a sturdy, well-built, zoom lens like the AF 17-mm that can be quickly adapted to new angles and distances.
6.Sony 30mm f/3.5 Macro
All Sony’s APS-C format E mount cameras are compatible with this multi-purpose lens. When mounted the 30mm lens provides a 45mm focal length equivalent, which means that you can use it to take macro shots of products or to record medium or close-up shots. This is a prime lens, so changing the focal length isn’t really an option, but the 1:1 life-size magnification, as well as the 0.9-inch working distance, allow you to get close to the subjects in the video. The aperture range is between f/3.5 and f/22 which means that you can choose how shallow the depth of field in your shot should be.
If you are using a 4k camera to shoot your YouTube video, check out best camera lens for 4k professional production.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
A DSLR is the ideal camera for some vlogs, and using a DSLR means you get to customize the look of your vlog by choosing the perfect lens. Choosing the best camera lens for your YouTube channel can be tricky because there are so many options. This article will walk you through some of them, and make two recommendations of great vlogging lenses. If you already have a good understanding of how camera lenses work then feel free to scroll down to the lens recs.
Part 1. Understanding Lenses: Zoom lens, Fixed lens, aperture, f-stop
There are two main categories of camera lenses: ‘zoom’ – lenses that allow you to zoom in and out – and ‘fixed’. If your lenses are tools then zoom lenses are Swiss army knives; they are very versatile. Fixed lenses, also called prime lenses, have more specific purposes. Do you need a tool that can do a lot of things, or a tool that is perfect for one specific job? Sometimes it is useful to have access to both.
We have explained the differences between Fixed lens and Zoom lens and advantages of using each lens, check this article: Zoom Lens vs. Fixed Lenses: Which one is best for YouTuber? for the detailed information.
Before we get into the recommendations here is a little background information on lenses in general:
Beginner’s Guide to Aperture and F-Stops
In order to be able to select the lens you’ll be using to record your YouTube videos, you first need to understand a few very basic concepts, such as aperture or f-stops.
1.What is a lens’s aperture?
The aperture of your lens is the hole through which light reaches your camera’s sensor, or the film if you are using a film camera. The wider your aperture is the more light you are letting into your camera. In low light it is better to have a wide aperture, and when you are working with a lot of light it is better to have a narrow aperture so your footage is not overexposed.
Aperture is simply an opening in the lens that lets the light through. If you want to increase the amount of the light that is reaching the camera’s sensor you need to open up the aperture blades that are located in the lens. The f-values like f/1.2 or f/1.8 indicate that the aperture is wide open and that the camera is receiving the maximum amount of light a lens you’re using can provide.
2.What is an ‘f-stop’?
Light passes through your lens’s aperture on its way to your camera’s sensor, and the f-stop of your lens relates to the amount of light it lets in. The lower your f-stop, the wider your aperture, and the more light you are letting into your camera. The more light you let into your camera the easier it is to achieve a blurred background. A lot of vloggers love blurring their backgrounds because it is a quick way to disguising the rooms they are shooting in.
F-stops are written like ‘f/1.8’ or ‘f/4’ on your lens. For more information on f-stops and blurring your background read “The Best Bokeh Lens - How to Get the Blurred Background for YouTube Videos” and watch Tasha’s video.
F-stops or f-numbers indicate how open the aperture is, so for example if your camera is displaying f/32 value it means that your camera is letting very little light to get through to the camera’s sensor. The f-number depends on a few other parameters such as shutter speed, exposure or ISO values. Large apertures provide a shallow depth of field which creates a smooth and artistic background blur, while a small aperture enables you to keep both the background and the foreground of your shot in focus.
Part 2: Types of Camera Lenses
The visual aspect of a video may not be the only thing you’ll have to dedicate special attention to while recording your YouTube video, but it is surely one of the most important factors of the video production process. A lens you are using will largely contribute to the aesthetics of the video. That’s why you need to know which type of lens will deliver the best results when shooting different types of scenes. Here are some of the most common types of lenses you’ll encounter.
Standard lenses
These lenses are featured in almost all camera kits, so the chances are that if you have a DSLR camera you already have a standard, mid-range lens. These lenses commonly have a fixed 50mm focal length, although zoom lenses with focal lengths in the range between 35mm and 75mm are also considered standard. You can use them to capture medium shots, single or multiple figure shots, and in some cases establishing shots, because they offer enough versatility to cover a multitude of different scenes. Standard lenses often have large apertures, which makes them quite useful if you often shoot videos under light conditions you can’t control.
Macro lenses
Details, product shots or any other subject that can be filmed from close proximity looks better if they are recorded with macro lenses. The high contrast and sharpness these lenses provide allow you to create stunning close-ups of all hosts, guests or actors in your YouTube videos. What’s more, if you are presenting a new product to your audience you can use the macro lens to make some captivating shots that will attract more audience. Zoom lenses can also be used for macro photography and video, although prime macro lenses produce better results.
Telephoto lenses
The subjects of your videos don’t always have to be in your immediate surroundings, because telephoto lenses let you capture scenes that are several miles away from you. Wildlife or sports videographers frequently use telephoto lenses because they don’t have another way of getting close to their subjects. However, telephoto lenses with 70-300mm focal length can also be used to take stunning portraits or close up shots. The biggest downside of telephoto lenses is their weight because the lenses with higher focal lengths can weigh up to 10lbs, which makes them a bit inconvenient to always carry with you.
Wide-angle lenses
Recording videos of vast open spaces, breathtaking vistas or beautiful city views is much easier if you have a wide-angle lens. The short focal length allows the lens to have a wider field of view which covers more space than standard or telephoto lenses. Wide-angle lenses also have lower apertures than lenses with longer focal lengths which results in images that have a shallow depth of field. Ultra-wide lenses like fisheye distort the view so the videos recorded with these lenses often suffer from the lack of realism.
Specialist lenses
YouTubers who are working on demanding projects can try to solve their troubles by using a specialist lens. Soft-focus lenses can help you take better portraits while tilt-shift lenses allow you to control the perspective. However, it is hard to imagine a scenario in which you’ll need a specialist lense if you are just starting out since even experienced videographers only use special lenses when they have absolutely no better way to record a scene.
Part 3: Recommended Best Camera Lenses for Shooting YouTube Videos
Here are a couple great lenses that might be good fits for you and your YouTube channel. The thing that makes them both ideal for vlogging is that they have low enough f-stops to blur out your background.
| Camera Lens | Type | Price | Aperture | Focal Length |
|---|---|---|---|---|
| Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens | Wide angle | $279 | f/4.5-5.6 | 10 -18mm |
| Rokinon 8mm f/3.5 | Fisheye | $249 | f/3.5 | 8mm |
| Canon 50mm f/1.8 STM Lens | Prime | $125 | f/1.8 | 50mm |
| Canon EF 135mm f/2L USM Lens | Telephoto | $999 | f/2 | 135mm |
| Tamron SP AF 17-50mm f/2.8 | Standard Zoom | $299 | f/2.8 | 17 -50mm |
| Sony 30mm f/3.5 Macro | Macro | $278 | f/3.5 | 30mm |
1.Canon EF-S 10-18mm f/4.5-5.6 IS STM Lens
Canon released this lens in 2014 and shortly after it has gained the reputation of one of the most reliable wide to ultra-wide lenses for Canon cameras. Like most STM lenses, it offers incredibly fast autofocus technology that makes it a great choice for fast-paced action videos. The lens is equipped with an image stabilization system which guarantees that your videos are going to remain sharp even if the camera wasn’t perfectly still while you were recording. Somewhat smaller aperture range makes this lens poor choice for low light scenes, although you can get decent results if you manage to keep the camera still.
2. Rokinon 8mm Ultra Wide f/3.5 Fisheye Lens
Outdoor videos look much cooler when they are recorded with a wide-angle lens because the wider field of view enables you to capture more space in a shot. Fisheye lenses were made popular by GoPro cameras because they make the videos look more fun while producing high image quality. Rokinon 8mm lens allows you to adjust focus and aperture manually so you can fine-tune your shot before hitting the record button. To make things even better this model is compatible with a wide range of cameras including Pentax, Canon or Nikon DSLRs. It has a relatively fast aperture that enables it to deliver solid performances under low light conditions.
3.Canon EF 50mm f/1.8 STM Lens
The EF 50mm is a fixed lens with an f-stop of 1.8, which means it is great for blurring your background and performs well even in poorer lighting conditions. This is a really great lens for an opinion or beauty vlog, where you do not need to move around. You can stay put right where the focus is sharpest and stand out by blurring everything behind you. If you tend to reuse the same sets then you do not really need a zoom feature. If your shooting conditions rarely change then it is just as easy to use a reliable fixed lens like the EF 50mm since you will not need to be rethinking your set up and adjusting.
If you are looking for an inexpensive prime lens that lets you create sharp videos with shallow depth of field, you should look no further. This model is one of three Canon’s 50mm prime lenses, although the 50mm f/1.4 USM and 50mm f/1.2 ‘L’ USM models are much more expensive. You can use it to record a lot of different types of YouTube videos, like product reviews or makeup tutorials. The 50 mm f/1.8 STM lens doesn’t have image stabilization technology so you should try to be as still as you can possibly be when shooting handheld videos in order to avoid recording footage that has a lot of camera shakes.
4.Canon EF 135mm f/2L USM Lens
Recording moving objects from a distance requires you to have a lens that allows you to smoothly track their movements while keeping the subject in focus. The Canon EF 135mm f2/L USM lens is perhaps one of the best telephoto lenses on the market because it uses L glass that is widely accepted as the best in the industry. The Canon’s telephoto lens is compatible with ASP-C and Full Frame EF mount cameras. Keep in mind that this is also a prime lens and you can’t increase or decrease its focal length, but even so, it is a perfect choice for documentary-style videos.
5.Tamron SP AF 17-50mm f/2.8 XR Di II LD Aspherical (IF) Lens
The Tamron’s standard zoom lens offers good value at a very reasonable price. The maximum aperture is f/2.8, while the minimum aperture value this lens supports is f/32, which means that its users can easily experiment with different depths of field. The lens is compatible with most Canon cameras so if you have a camera from another manufacturer you may have to use the lens adapter in order to mount it onto your camera. Like most standard zoom lenses, Tamron SP AF model is highly versatile and you can use it to record a wide range of different scenes.
A lot of zoom lenses do not have wide enough apertures to create blurred backgrounds, but this Tamron lens is an exception at f/2.8. This low f-stop also means that it performs better in poor lighting conditions than a lot of other zoom lenses. If your shooting conditions change a lot – if you often change locations, for example – then it will be good to have a sturdy, well-built, zoom lens like the AF 17-mm that can be quickly adapted to new angles and distances.
6.Sony 30mm f/3.5 Macro
All Sony’s APS-C format E mount cameras are compatible with this multi-purpose lens. When mounted the 30mm lens provides a 45mm focal length equivalent, which means that you can use it to take macro shots of products or to record medium or close-up shots. This is a prime lens, so changing the focal length isn’t really an option, but the 1:1 life-size magnification, as well as the 0.9-inch working distance, allow you to get close to the subjects in the video. The aperture range is between f/3.5 and f/22 which means that you can choose how shallow the depth of field in your shot should be.
If you are using a 4k camera to shoot your YouTube video, check out best camera lens for 4k professional production.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Savvy Sponsorship Strategies for Small-Scale Sites
How to Get YouTube Sponsorship for Small Channels (Easy)
Richard Bennett
Mar 27, 2024• Proven solutions
Are you looking for YouTube sponsorship? Getting YouTube sponsorship for small channels might seem to be a very difficult goal. Whenever the word sponsors strikes your mind, you think of the big and expensive commercials.
However, if you lower your expectation from the big commercial companies, there are several other companies in the market that can help you with the YouTube sponsorship.
In this article, you will learn how to get YouTube sponsorship and make money out of it.
- Part1: Before You Start Applying For Sponsorship
- Part2: How To Get A Sponsor For Youtube Channel
- Part3: Types of Sponsorship
Part 1: Before You Start Applying For Sponsorship
1. Read YouTube Rules
As you are a small channel, you must be very cautious about the YouTube rules. Never put up any abusive content on your channel that degrades the value of YouTube. Ensure that your channel’s content fits the directions and guidelines of YouTube.
The supporters of YouTube sponsorship for small channels would never wish to get associated with channels that might be erased due to the strategy infringement of YouTube. So, be careful before uploading your content.
2. Quality Content Is Important
The content you offer through your channel must offer valuable content. Not just that, you must have a library of valuable content so that the potential sponsors can browse through several materials in your channel. Uploading once in a blue moon or just a few contents in the beginning and expecting YouTube sponsorships to pour in is not the way out to acquire supporters.
3. Leave Your Business Email
Always add a business email ID to your channel, which shows that you would love to receive business inquiries. This is the ID where you will receive notifications for friend requests, video comments, and even the battering messages once you have a large fan following.
4. Try to Make Your Video Eye-catching
A high-quality video will also attract sponsors. Don’t just put your footage together and upload it to YouTube, add some transitions, elements, and effects to make it more entertaining and attractive. Yet not everyone is able to edit videos perfectly, that’s why we would like to recommend Filmora for you.
Filmora is a video editing software for people of different levels. For beginners, the Instant Mode, Template Mode saves you from the trouble of finding the proper transitions or elements. For experienced, the Green Screen, Split Screen, Speed Ramping, and more allow you to add more effects to your video.
Check the below videos to find out the features of Filmora and download it to get started with video editing.
Part 2: How To Get A Sponsor For Youtube Channel
1. Use YouTube Sponsorship Platform – Famebit
If you are searching for YouTube sponsorship for small channels, Famebit is a trusted platform that can be considered. It is an interface for the advertisers and the video creators who require sponsorship for their content.
Utilizing Famebit can be beneficial in acquiring more than the average amount of cash as it is added by Google. If you have 5000 endorsers for your channel, you can very well utilize Famebit to obtain YouTube sponsorship for small channels.
You can explore various items like contraptions, innovations, designs, and more when you get to their commercial center by making a free record. Famebit charges 10% of the sponsored amount and the installment is made by check or PayPal.
2. Reach Out Directly
Reaching out to the people directly is one of the tried and tested ways to acquire YouTube sponsorship for small channels. Research and try to find 50 to 100 companies that would be interested in your channel.
It will not be much difficult to search for that one person within this list whom you can connect with directly. Once you have the company’s list and detailed contact information of those companies, send a mail inviting them to check your channel and show your interest to partner with them.
It is essential to make yourself stand out in the colossal crowd. Ensure your channel is unique and somewhat different from the rest because the contacted companies keep receiving partnering submissions from several other content creators too.
One important thing is not to send out the same old letter to all 50 companies and keep hoping to receive a positive response from at least one. Try to focus on your channel’s USP and highlight the same in your letter to the companies while trying to contact the companies for YouTube Sponsorship.
3. Remember To Attend Exhibition
The trade shows and exhibitions are a great way to search for YouTube sponsorship for small channels. The exhibitions that focus on new media give a huge platform for you to find a sponsor when you participate in it.
Such events offer tricks and tips, helps you to talk to other content creators, and also lets you connect with the brand managers who can offer your channel with YouTube sponsorship.
Part 3: Types of Sponsorship
1. Product Sponsorships
When you are searching for sponsorship for a particular product, ensure that it is relevant to your channel. Never approach the sponsors without ensuring the same as you might put off your viewers and your sponsors will not achieve their expected results. You might lose both your sponsors and audiences in such a case.
When you try to get YouTube sponsorship for small channels, it is quite difficult as the promotion of the product becomes limited to whatever small following they have. Product reviews and tutorials are the best ways to obtain product sponsorships.
2. Paid Sponsorship
Among all sponsorships, paid sponsorship is the most challenging one. Usually, when you review the products of the affiliate links in your videos, you earn revenues, but, in the paid sponsorship you earn by advertising product and company links on your channel.
When you add the company’s products to your videos, you earn money. It appears at the beginning and at the end of your videos after it is played on your YouTube channel.
3. Affiliate Sponsorship
It is the easiest of all sponsorships but also the least revenue-generating one too. Affiliate sponsorship works by sharing affiliate codes and links. It is used by your audiences to obtain discounts or offer you a reward.
There are two types in which affiliate sponsorship works. One is the discounting option where the code is shared and the viewers use these codes to get discounts anywhere between 5-15% in shopping products from that same site. Another option is to use the affiliate code to integrate it into an URL that offers profits to a content creator in form of traffic.
Conclusion
Not just the popular channels, the newbies can also earn YouTube sponsorship when they know the way outs. Follow the above tricks to get the youtube sponsorship for small channels without much effort. If your content is unique and your process to reach the sponsors is right, you can definitely make money through this medium. If you want to edit a YouTube video, Filmora can help you with its powerful features.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Are you looking for YouTube sponsorship? Getting YouTube sponsorship for small channels might seem to be a very difficult goal. Whenever the word sponsors strikes your mind, you think of the big and expensive commercials.
However, if you lower your expectation from the big commercial companies, there are several other companies in the market that can help you with the YouTube sponsorship.
In this article, you will learn how to get YouTube sponsorship and make money out of it.
- Part1: Before You Start Applying For Sponsorship
- Part2: How To Get A Sponsor For Youtube Channel
- Part3: Types of Sponsorship
Part 1: Before You Start Applying For Sponsorship
1. Read YouTube Rules
As you are a small channel, you must be very cautious about the YouTube rules. Never put up any abusive content on your channel that degrades the value of YouTube. Ensure that your channel’s content fits the directions and guidelines of YouTube.
The supporters of YouTube sponsorship for small channels would never wish to get associated with channels that might be erased due to the strategy infringement of YouTube. So, be careful before uploading your content.
2. Quality Content Is Important
The content you offer through your channel must offer valuable content. Not just that, you must have a library of valuable content so that the potential sponsors can browse through several materials in your channel. Uploading once in a blue moon or just a few contents in the beginning and expecting YouTube sponsorships to pour in is not the way out to acquire supporters.
3. Leave Your Business Email
Always add a business email ID to your channel, which shows that you would love to receive business inquiries. This is the ID where you will receive notifications for friend requests, video comments, and even the battering messages once you have a large fan following.
4. Try to Make Your Video Eye-catching
A high-quality video will also attract sponsors. Don’t just put your footage together and upload it to YouTube, add some transitions, elements, and effects to make it more entertaining and attractive. Yet not everyone is able to edit videos perfectly, that’s why we would like to recommend Filmora for you.
Filmora is a video editing software for people of different levels. For beginners, the Instant Mode, Template Mode saves you from the trouble of finding the proper transitions or elements. For experienced, the Green Screen, Split Screen, Speed Ramping, and more allow you to add more effects to your video.
Check the below videos to find out the features of Filmora and download it to get started with video editing.
Part 2: How To Get A Sponsor For Youtube Channel
1. Use YouTube Sponsorship Platform – Famebit
If you are searching for YouTube sponsorship for small channels, Famebit is a trusted platform that can be considered. It is an interface for the advertisers and the video creators who require sponsorship for their content.
Utilizing Famebit can be beneficial in acquiring more than the average amount of cash as it is added by Google. If you have 5000 endorsers for your channel, you can very well utilize Famebit to obtain YouTube sponsorship for small channels.
You can explore various items like contraptions, innovations, designs, and more when you get to their commercial center by making a free record. Famebit charges 10% of the sponsored amount and the installment is made by check or PayPal.
2. Reach Out Directly
Reaching out to the people directly is one of the tried and tested ways to acquire YouTube sponsorship for small channels. Research and try to find 50 to 100 companies that would be interested in your channel.
It will not be much difficult to search for that one person within this list whom you can connect with directly. Once you have the company’s list and detailed contact information of those companies, send a mail inviting them to check your channel and show your interest to partner with them.
It is essential to make yourself stand out in the colossal crowd. Ensure your channel is unique and somewhat different from the rest because the contacted companies keep receiving partnering submissions from several other content creators too.
One important thing is not to send out the same old letter to all 50 companies and keep hoping to receive a positive response from at least one. Try to focus on your channel’s USP and highlight the same in your letter to the companies while trying to contact the companies for YouTube Sponsorship.
3. Remember To Attend Exhibition
The trade shows and exhibitions are a great way to search for YouTube sponsorship for small channels. The exhibitions that focus on new media give a huge platform for you to find a sponsor when you participate in it.
Such events offer tricks and tips, helps you to talk to other content creators, and also lets you connect with the brand managers who can offer your channel with YouTube sponsorship.
Part 3: Types of Sponsorship
1. Product Sponsorships
When you are searching for sponsorship for a particular product, ensure that it is relevant to your channel. Never approach the sponsors without ensuring the same as you might put off your viewers and your sponsors will not achieve their expected results. You might lose both your sponsors and audiences in such a case.
When you try to get YouTube sponsorship for small channels, it is quite difficult as the promotion of the product becomes limited to whatever small following they have. Product reviews and tutorials are the best ways to obtain product sponsorships.
2. Paid Sponsorship
Among all sponsorships, paid sponsorship is the most challenging one. Usually, when you review the products of the affiliate links in your videos, you earn revenues, but, in the paid sponsorship you earn by advertising product and company links on your channel.
When you add the company’s products to your videos, you earn money. It appears at the beginning and at the end of your videos after it is played on your YouTube channel.
3. Affiliate Sponsorship
It is the easiest of all sponsorships but also the least revenue-generating one too. Affiliate sponsorship works by sharing affiliate codes and links. It is used by your audiences to obtain discounts or offer you a reward.
There are two types in which affiliate sponsorship works. One is the discounting option where the code is shared and the viewers use these codes to get discounts anywhere between 5-15% in shopping products from that same site. Another option is to use the affiliate code to integrate it into an URL that offers profits to a content creator in form of traffic.
Conclusion
Not just the popular channels, the newbies can also earn YouTube sponsorship when they know the way outs. Follow the above tricks to get the youtube sponsorship for small channels without much effort. If your content is unique and your process to reach the sponsors is right, you can definitely make money through this medium. If you want to edit a YouTube video, Filmora can help you with its powerful features.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Are you looking for YouTube sponsorship? Getting YouTube sponsorship for small channels might seem to be a very difficult goal. Whenever the word sponsors strikes your mind, you think of the big and expensive commercials.
However, if you lower your expectation from the big commercial companies, there are several other companies in the market that can help you with the YouTube sponsorship.
In this article, you will learn how to get YouTube sponsorship and make money out of it.
- Part1: Before You Start Applying For Sponsorship
- Part2: How To Get A Sponsor For Youtube Channel
- Part3: Types of Sponsorship
Part 1: Before You Start Applying For Sponsorship
1. Read YouTube Rules
As you are a small channel, you must be very cautious about the YouTube rules. Never put up any abusive content on your channel that degrades the value of YouTube. Ensure that your channel’s content fits the directions and guidelines of YouTube.
The supporters of YouTube sponsorship for small channels would never wish to get associated with channels that might be erased due to the strategy infringement of YouTube. So, be careful before uploading your content.
2. Quality Content Is Important
The content you offer through your channel must offer valuable content. Not just that, you must have a library of valuable content so that the potential sponsors can browse through several materials in your channel. Uploading once in a blue moon or just a few contents in the beginning and expecting YouTube sponsorships to pour in is not the way out to acquire supporters.
3. Leave Your Business Email
Always add a business email ID to your channel, which shows that you would love to receive business inquiries. This is the ID where you will receive notifications for friend requests, video comments, and even the battering messages once you have a large fan following.
4. Try to Make Your Video Eye-catching
A high-quality video will also attract sponsors. Don’t just put your footage together and upload it to YouTube, add some transitions, elements, and effects to make it more entertaining and attractive. Yet not everyone is able to edit videos perfectly, that’s why we would like to recommend Filmora for you.
Filmora is a video editing software for people of different levels. For beginners, the Instant Mode, Template Mode saves you from the trouble of finding the proper transitions or elements. For experienced, the Green Screen, Split Screen, Speed Ramping, and more allow you to add more effects to your video.
Check the below videos to find out the features of Filmora and download it to get started with video editing.
Part 2: How To Get A Sponsor For Youtube Channel
1. Use YouTube Sponsorship Platform – Famebit
If you are searching for YouTube sponsorship for small channels, Famebit is a trusted platform that can be considered. It is an interface for the advertisers and the video creators who require sponsorship for their content.
Utilizing Famebit can be beneficial in acquiring more than the average amount of cash as it is added by Google. If you have 5000 endorsers for your channel, you can very well utilize Famebit to obtain YouTube sponsorship for small channels.
You can explore various items like contraptions, innovations, designs, and more when you get to their commercial center by making a free record. Famebit charges 10% of the sponsored amount and the installment is made by check or PayPal.
2. Reach Out Directly
Reaching out to the people directly is one of the tried and tested ways to acquire YouTube sponsorship for small channels. Research and try to find 50 to 100 companies that would be interested in your channel.
It will not be much difficult to search for that one person within this list whom you can connect with directly. Once you have the company’s list and detailed contact information of those companies, send a mail inviting them to check your channel and show your interest to partner with them.
It is essential to make yourself stand out in the colossal crowd. Ensure your channel is unique and somewhat different from the rest because the contacted companies keep receiving partnering submissions from several other content creators too.
One important thing is not to send out the same old letter to all 50 companies and keep hoping to receive a positive response from at least one. Try to focus on your channel’s USP and highlight the same in your letter to the companies while trying to contact the companies for YouTube Sponsorship.
3. Remember To Attend Exhibition
The trade shows and exhibitions are a great way to search for YouTube sponsorship for small channels. The exhibitions that focus on new media give a huge platform for you to find a sponsor when you participate in it.
Such events offer tricks and tips, helps you to talk to other content creators, and also lets you connect with the brand managers who can offer your channel with YouTube sponsorship.
Part 3: Types of Sponsorship
1. Product Sponsorships
When you are searching for sponsorship for a particular product, ensure that it is relevant to your channel. Never approach the sponsors without ensuring the same as you might put off your viewers and your sponsors will not achieve their expected results. You might lose both your sponsors and audiences in such a case.
When you try to get YouTube sponsorship for small channels, it is quite difficult as the promotion of the product becomes limited to whatever small following they have. Product reviews and tutorials are the best ways to obtain product sponsorships.
2. Paid Sponsorship
Among all sponsorships, paid sponsorship is the most challenging one. Usually, when you review the products of the affiliate links in your videos, you earn revenues, but, in the paid sponsorship you earn by advertising product and company links on your channel.
When you add the company’s products to your videos, you earn money. It appears at the beginning and at the end of your videos after it is played on your YouTube channel.
3. Affiliate Sponsorship
It is the easiest of all sponsorships but also the least revenue-generating one too. Affiliate sponsorship works by sharing affiliate codes and links. It is used by your audiences to obtain discounts or offer you a reward.
There are two types in which affiliate sponsorship works. One is the discounting option where the code is shared and the viewers use these codes to get discounts anywhere between 5-15% in shopping products from that same site. Another option is to use the affiliate code to integrate it into an URL that offers profits to a content creator in form of traffic.
Conclusion
Not just the popular channels, the newbies can also earn YouTube sponsorship when they know the way outs. Follow the above tricks to get the youtube sponsorship for small channels without much effort. If your content is unique and your process to reach the sponsors is right, you can definitely make money through this medium. If you want to edit a YouTube video, Filmora can help you with its powerful features.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Are you looking for YouTube sponsorship? Getting YouTube sponsorship for small channels might seem to be a very difficult goal. Whenever the word sponsors strikes your mind, you think of the big and expensive commercials.
However, if you lower your expectation from the big commercial companies, there are several other companies in the market that can help you with the YouTube sponsorship.
In this article, you will learn how to get YouTube sponsorship and make money out of it.
- Part1: Before You Start Applying For Sponsorship
- Part2: How To Get A Sponsor For Youtube Channel
- Part3: Types of Sponsorship
Part 1: Before You Start Applying For Sponsorship
1. Read YouTube Rules
As you are a small channel, you must be very cautious about the YouTube rules. Never put up any abusive content on your channel that degrades the value of YouTube. Ensure that your channel’s content fits the directions and guidelines of YouTube.
The supporters of YouTube sponsorship for small channels would never wish to get associated with channels that might be erased due to the strategy infringement of YouTube. So, be careful before uploading your content.
2. Quality Content Is Important
The content you offer through your channel must offer valuable content. Not just that, you must have a library of valuable content so that the potential sponsors can browse through several materials in your channel. Uploading once in a blue moon or just a few contents in the beginning and expecting YouTube sponsorships to pour in is not the way out to acquire supporters.
3. Leave Your Business Email
Always add a business email ID to your channel, which shows that you would love to receive business inquiries. This is the ID where you will receive notifications for friend requests, video comments, and even the battering messages once you have a large fan following.
4. Try to Make Your Video Eye-catching
A high-quality video will also attract sponsors. Don’t just put your footage together and upload it to YouTube, add some transitions, elements, and effects to make it more entertaining and attractive. Yet not everyone is able to edit videos perfectly, that’s why we would like to recommend Filmora for you.
Filmora is a video editing software for people of different levels. For beginners, the Instant Mode, Template Mode saves you from the trouble of finding the proper transitions or elements. For experienced, the Green Screen, Split Screen, Speed Ramping, and more allow you to add more effects to your video.
Check the below videos to find out the features of Filmora and download it to get started with video editing.
Part 2: How To Get A Sponsor For Youtube Channel
1. Use YouTube Sponsorship Platform – Famebit
If you are searching for YouTube sponsorship for small channels, Famebit is a trusted platform that can be considered. It is an interface for the advertisers and the video creators who require sponsorship for their content.
Utilizing Famebit can be beneficial in acquiring more than the average amount of cash as it is added by Google. If you have 5000 endorsers for your channel, you can very well utilize Famebit to obtain YouTube sponsorship for small channels.
You can explore various items like contraptions, innovations, designs, and more when you get to their commercial center by making a free record. Famebit charges 10% of the sponsored amount and the installment is made by check or PayPal.
2. Reach Out Directly
Reaching out to the people directly is one of the tried and tested ways to acquire YouTube sponsorship for small channels. Research and try to find 50 to 100 companies that would be interested in your channel.
It will not be much difficult to search for that one person within this list whom you can connect with directly. Once you have the company’s list and detailed contact information of those companies, send a mail inviting them to check your channel and show your interest to partner with them.
It is essential to make yourself stand out in the colossal crowd. Ensure your channel is unique and somewhat different from the rest because the contacted companies keep receiving partnering submissions from several other content creators too.
One important thing is not to send out the same old letter to all 50 companies and keep hoping to receive a positive response from at least one. Try to focus on your channel’s USP and highlight the same in your letter to the companies while trying to contact the companies for YouTube Sponsorship.
3. Remember To Attend Exhibition
The trade shows and exhibitions are a great way to search for YouTube sponsorship for small channels. The exhibitions that focus on new media give a huge platform for you to find a sponsor when you participate in it.
Such events offer tricks and tips, helps you to talk to other content creators, and also lets you connect with the brand managers who can offer your channel with YouTube sponsorship.
Part 3: Types of Sponsorship
1. Product Sponsorships
When you are searching for sponsorship for a particular product, ensure that it is relevant to your channel. Never approach the sponsors without ensuring the same as you might put off your viewers and your sponsors will not achieve their expected results. You might lose both your sponsors and audiences in such a case.
When you try to get YouTube sponsorship for small channels, it is quite difficult as the promotion of the product becomes limited to whatever small following they have. Product reviews and tutorials are the best ways to obtain product sponsorships.
2. Paid Sponsorship
Among all sponsorships, paid sponsorship is the most challenging one. Usually, when you review the products of the affiliate links in your videos, you earn revenues, but, in the paid sponsorship you earn by advertising product and company links on your channel.
When you add the company’s products to your videos, you earn money. It appears at the beginning and at the end of your videos after it is played on your YouTube channel.
3. Affiliate Sponsorship
It is the easiest of all sponsorships but also the least revenue-generating one too. Affiliate sponsorship works by sharing affiliate codes and links. It is used by your audiences to obtain discounts or offer you a reward.
There are two types in which affiliate sponsorship works. One is the discounting option where the code is shared and the viewers use these codes to get discounts anywhere between 5-15% in shopping products from that same site. Another option is to use the affiliate code to integrate it into an URL that offers profits to a content creator in form of traffic.
Conclusion
Not just the popular channels, the newbies can also earn YouTube sponsorship when they know the way outs. Follow the above tricks to get the youtube sponsorship for small channels without much effort. If your content is unique and your process to reach the sponsors is right, you can definitely make money through this medium. If you want to edit a YouTube video, Filmora can help you with its powerful features.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: "Precision Cinematography Ideal Lenses for Digital Storytellers"
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- Created at : 2024-05-25 16:11:35
- Updated at : 2024-05-26 16:11:35
- Link: https://youtube-videos.techidaily.com/precision-cinematography-ideal-lenses-for-digital-storytellers/
- License: This work is licensed under CC BY-NC-SA 4.0.
