Pivoting to Passive Income: The YouTube Expedition Without Ads

How to Make Money on YouTube Without Ads

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

The YouTube Card:

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

1. Find brands and campaigns that match your audience.
2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
4. Build our content.
5. Receive approval from the brand.
6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

3 Popular Types of Crowdfunding:

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

1. Directing your viewers to your website where they can pay for a product or service that you offer.
2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

The YouTube Card:

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

1. Find brands and campaigns that match your audience.
2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
4. Build our content.
5. Receive approval from the brand.
6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

3 Popular Types of Crowdfunding:

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

1. Directing your viewers to your website where they can pay for a product or service that you offer.
2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

The YouTube Card:

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

1. Find brands and campaigns that match your audience.
2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
4. Build our content.
5. Receive approval from the brand.
6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

3 Popular Types of Crowdfunding:

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

1. Directing your viewers to your website where they can pay for a product or service that you offer.
2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.

But why should there be any other way? What’s wrong with simply focusing on ads?

More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.

Best YouTube Video Editor–Wondershare Filmora

Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.

What is the YouTube Partner Program (YPP)?

YPP enables YouTubers to make money from an advertisement that appears before or during their videos.

How Much Money Can YouTubers Make from Ads?

The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.

This is a general estimate of how much a YouTuber can make from ads once they qualify:

- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.

- $0.18 is the average rate per ad view.

- 1000 ad views will equal approximately $18

- 1000 video views will equal between $2-$5

Why It’s So Hard for YouTubers to Make Money From Ads

For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.

Monetization Rules (as of January 2018):

- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization

- YouTube pays in $100 increments

Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.

That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:

1. Sell Your Product or Service:

YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.

Here are some examples of products and services you can offer:

Products:

- eBooks

- Artwork

- Licensed content

- Online course

- Channel/brand merchandise

YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.

Services:

- Consulting work (strategy planner, financial advisor, etc.)

- Contracting work (designer, developer, etc.)

- Education (tutor, trainer, etc.)

- Performance/Speaking Opportunities (motivational speaker, musician, etc.)

YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.

How to Sell a Product or Service on YouTube

YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.

Here is how you should go about selling your product or service on YouTube:

1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.

If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:

From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.

2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.

Take this example from Modern Health Monk , a weight loss coach.

In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.

The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.

3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.

Link in the description box:

The YouTube Card:

You can add one or multiple cards to direct viewers to your website or to another related video.

Call to action button:

Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.

But What if You Don’t Have a Product Or Service to Sell Yet?

While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.

Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.

As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.

For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.

2. Affiliate Marketing:

Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.

How Does Affiliate Marketing Work On YouTube?

As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.

The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.

Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.

Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.

What Videos Are Best for Affiliate Marketing?

There are no restrictions on what will make a good affiliate marketing video, but there are best practices.

What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.

Here are a few types of videos that make for good affiliate marketing opportunities:

- Product reviews

- Top 10

- How-tos

- Cheap vs expensive

- What to pack for…

How to Get an Affiliate Marketing Link for YouTube?

Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.

Here is the list of 4 popular affiliate marketing networks:

- Amazon Associates

- Rakuten

- ShareASale

- PeerFly

You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.

3. Brand Deal or Sponsorships:

Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.

Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.

In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.

While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.

How to Get Discovered By Brands

The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.

If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .

How Influencer Marketing Platforms Like Famebit Works

When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.

Steps to getting a brand deal:

1. Find brands and campaigns that match your audience.
2. Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
3. If accepted, you are hired and will begin collaboration with the brand to produce the project.
4. Build our content.
5. Receive approval from the brand.
6. Get Paid!

Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.

4. Crowdfunding:

If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.

But how can you approach crowdfunding so it doesn’t look like you are begging?

3 Popular Types of Crowdfunding:

- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.

- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.

- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.

From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.

Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.

Set Crowdfunding Goals to Encourage Donations

Have you ever gone up to a friend and ask for $5? What did they say?

“What do you need it for?”

We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.

Set a $ Target

If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.

How Does Patreon Work for YouTubers?

When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.

Key Takeaways:

There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.

1. Directing your viewers to your website where they can pay for a product or service that you offer.
2. Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
3. Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
4. Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.

Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

YouTube’s High Income Leader of All Time

The amount of money that the highest-paid YouTubers make in a year is mind-blowing. They are the prime example of what Millionaires are.

If you tally up the estimated net worth of the top 10 richest YouTubers, then you get a whooping 300+ Million dollars.

I repeat!!!

That’s more than 300 million dollars. So Who are these richest YouTubers? What is the thing that people like so much about them?

That’s what this guide is all about. Let’s look at these richest YouTubers.

1. MrBeast $58 Million
2. Jake Paul $60 Million
3. Markiplier $35 Million
4. Rhett and Link
5. Unspeakable
6. Nastya
7. Ryan Kaji - $25 Million
8. Dude Perfect
9. Logan Paul
10. Preston Arsement - $14 million

• What Decides the Highest-Earning YouTubers?

Part 1: Who are the Richest YouTubers in the World Today?

Here, we have compiled a list of the top 10 YouTube money makers with their 2022 estimated earnings and the number of subscribers of their main YouTube channel.

Sr. Number	YouTuber	2022 Estimated Worth	Subscribers
1	MrBeast	$58 Million	104M+
2	Jake Paul	$60 Million	20M+
3	Markiplier	$35 Million	33M+
4	Rhett and link	17.8M+
5	Unspeakable	14M+
6	Nastya	100M+
7	Ryan Kaji	$25 Million	33M+
8	Dude Perfect	58M+
9	Logan Paul	23.6M+
10	Preston Arsement	$20 Million	21M+

Now that you have an overview of the top 10 richest YouTubers let’s jump into the detail of what type of videos these millionaires make, one by one.

Part2. Highest-Paid YouTubers in the World 2022

1. MrBeast $58 Million

The richest YouTuber that makes the most out of YouTube is no other than MrBeast. Jimmy Donaldson, the MrBeast, is a YouTube star that has made record-breaking world earnings in the recent year from his YouTube channel with over 100 Million subscribers.

The extravagant stunts and philanthropist endeavors of MrBeast attract so many people like bees to honey.

But that’s not all; the MrBeast Burger app has also contributed to skyrocketing the earnings of Mr. Beast. With this mobile application, MrBeast handles marketing among his 100M+ subscribers while keeping a share of the sales.

Here’s one of his recent popular videos where MrBeast hunted for 100 people.

I Hunted 100 People For $1,000,000 .

Earning in 2021

$54 Million.

2. Jake Paul $60 Million

The next richest YouTuber, second only to MrBeast, is the famous boxer Jake Paul.

The personality of Jake paul is so bright that it continuously keeps him in the headlines.

Jake was a substantial part of the top 10 highest-paid YouTubers until 2017, but it was all busted by his brother Logan when he posted a video widely known as “Suicide Forest.” The backlash was so harsh that many sponsors cut off from Jake, and even YouTube stopped monetizing the channel.

But that’s all in the past because Jake is here again and on the second spot, of course.

Let’s look at a video from Jake Paul.

I turned down $40 million for this.

Earning in 2021

$45 Million.

3. Markiplier $35 Million

Now comes Mark Fischbach, aka Markiplier, a YouTube star that started his journey in 2012 as an avid gamer.

But later on, his Unus Annus series increased his popularity dramatically in 2019. This series was created with Co-Youtuber Ethan Nestor Darling. But the sad news is that Markiplier deliberately removed this series from his channel a year ago.

But the other thing that has greatly helped Markiplier in raking all this income is his ability to move Merchandise like T-shirts, hoodies, and other items. So it is of no surprise that he remains one of the richest YouTubers in the world.

Let’s have a look at one of his trending videos.

In Space with Markiplier: Part 1

Earning in 2021

$38 Million.

4. Rhett and Link

Starting with a friendly and nerdy talk show with the channel “Good Mythical Morning,” Rhett and Link quickly evolved their branding, and their popularity achieved a level of 17 Million subscribers.

Their recent collaborative cooking show, Mythical Kitchen, earned them 30 Million US$ last year.

The different guests they invite sometimes come off as a surprise for their loyal subscribers.

Lastly, the Mythical Accelerator Fund is another initiative currently increasing its popularity.

Here is a trending video from Rhett and Link.

International Carnival Food Taste Test.

Earning in 2021

$30 Million.

5. Unspeakable

A new YouTube star that popped up in the list of top 10 highest-paid YouTubers last year is Unspeakable.

Going by the name Natham Graham, unspeakable continuously makes videos of his little “Minecraft” games and has been posting them on his channel for the last 10 years.

But last year, he made a smart move and sold the whole catalog of his YouTube videos to “Spotter” in one go.

So what did he get in return? A huge lump sum, of course.

Here’s a video of Unspeakable.

Surviving Overnight in $60 Million Doomsday Bunker.

Earning in 2021

$28.5 Million.

6. Nastya

If we are talking about the highest-paid YouTubers, how can we skip this cute little princess?

This seven-year Russian-born Youtube star, Anastasia Radzinskaya, puts her daily life into the video and entertains kids and adults worldwide with her well-produced videos. Meanwhile, multiple brand extensions and a merchandise line added to their videos also considerably increased their earnings.

But wait a minute!!!

The Spotter is here to spoil the fun again. Recently, just like Unspeakable, Natsya has also sold all the monetization rights of her previous videos by making a lucrative deal with Spotter.

Now let’s check one of Nastya’s recent popular videos.

Nastya reads books and uses the Internet to get new information.

Earning in 2021

$28 Million.

7. Ryan Kaji - $25 Million

Look who’s back: Ryan Kaji returns to this list. This little fellow was above all other YouTubers in 2020, with an income of 29.5 Million US$ that year. But don’t think that his earnings decreased just like his ranking.

Ryan Kaji started his journey at the mere age of 4, and it’s been 6 years since his debut. With his child-amusing playtime, he has made over 33 Million subscribers on his channel Ryan’s World.

Utilizing his 33 Million subscribers on his main channel, Ryan Kaji is still earning a fortune with branded merchandise and toys sold at Target and Walmart.

Here’s an example video of Ryan Kaji for you.

Ryan’s Superhero Family Titan Universe!

Earning in 2021

$27 Million.

8. Dude Perfect

These five stunt masters have shocked the world with their classical and dangerous stunts.

This sports-comedy troupe is made of twins Coby and Cory Cotton, Garett Hilbert, Cody Jones, and Tyler Toney.

They make the classical “Don’t try at home” stunts which are dangerous and amusing.

But wait a minute!!

Recently these stuntmen released a “how-to” book on 101 amazing stunts with a complete step-by-step guide explaining everything with pictures.

So now, by following these instructions, you can try it at home if you want.

Here’s a video from Dude Perfect that we recommend watching.

Loser Gets Full Body Casted | OT 35.

Earning in 2021

$20 million.

9. Logan Paul

After Jake Paul, who acquired the second position in our list, we have another Paul here. Logan Paul, the older brother of Jake.

These brothers experienced a downfall after the “Suicide Forest” scandal in 2017, but here they are again on the list of 10 highest-paid YouTubers.

Last year, the mind-blowing podcast from Logan, which was named “IMPAULSIVE,” created over 100 Million YouTube views, and to be honest, that’s a lot.

Other than that, the “Pokemon Card Discussion” of Logan Paul is also pretty popular among his subscribers.

Let’s have a look at one of his trending videos.

I Made A Masterpiece | Logan Paul’s 99 Originals (Official Trailer.)

Earning in 2021

$18 Million.

10. Preston Arsement - $14 million

The last YouTube star in our list of the 10 highest-paid YouTubers is Preston Arsement.

This young lad has increased his popularity with first-class gaming and pranking skills.

Out of his several YouTube channels, PrestonPlayz is the one that describes this fellow quickly. The Minecraft version of the “Squid Games” he showed in one of his recent videos has hit the jackpot.

So how much does this young fellow earn? A lot!!!

Here’s a famous video of Preston Arsement.

50 Ways To DESTROY The Warden In Minecraft.

Earning in 2021

$16 Million.

After seeing all these highest-paid YouTubers, you must be wondering what makes them earn so much money with just a YouTube channel.

Here are some reasons that decide the highest-earning Youtubers.

Part3. What Decides the Highest-Earning YouTubers?

Multiple factors influence YouTubers’ earnings.

First of all, it’s the subscribers’ growth. As subscribers to the YouTube channel increase, the creator can apply for YouTube’s Partner Program and start monetizing the channel with channel membership or subscriptions.

That’s not all; the creator can also use different ads, and the revenue generated can even be in millions if you have a lot of subscribers.

Then comes the channel type. If the channel is a niche, it will not make as much money as channels that meet the public’s appetite.

Lastly, we can’t ignore the quality of videos, can we?

A high-quality video with multiple transitions, effects, and interactive scenes is a must if you want to gain popularity on your YouTube channel.

So how can we make our videos top-notch?

Read on and find the answer in the bonus tip below.

Bonus Tip to Increase YouTube Money

Wondershare Filmora

One of the best video editor platforms for pushing the storytelling boundaries of your YouTube videos is Wondershare Filmora.

This powerful and intuitive video editor is suited for all kinds of content creators, especially YouTubers. Multiple video effect plug-ins, excellent templates, and intuitive annotations are available for polishing and shaping your videos just like you want.

Meanwhile, you can readily temper the video settings of your content to slow the vital point of the video or make the video sounds more clear and fascinating. So why are you waiting?Just download the Wondershare Filmora now and level up your YouTube videos before you upload them on your channel.

Now, YouTube is not the only social media platform for making money. TikTokers are also earning a fortune nowadays. But which one of them is better? Let’s have a look at it.

Are YouTubers Earning More Money than TikTokers?

With analysis, it’s crystal clear that YouTubers are making more money than TickTokers, and it’s not without reason.

In the year 2021, YouTube has paid more than 15 Billion US$ to its creators altogether, according to JUMPSTART . And it’s to be expected because Youtubers have been making content for way longer than TickTokers.

For example, MrBeast posted his first video on YouTube in 2012, and it has been about 10 years since he created his content.

Are Highest-Paid YouTube Stars Always Trending?

Since the highest-paid YouTubers make so much money, you may think they are always “Trending” on YouTube.

Sorry to pop your bubble, but they are not.

The highest-paid YouTubers may have a ton of subscribers, but being in “Trending” is different.

The most important reason is that the “Trending” part of YouTube shows popular videos in the specific area of the users, so it varies depending upon the user’s location.

Final Words

The world’s biggest video-sharing platform, YouTube, offers an opportunity to all content creators.

And those who get on the top strike a fortune without a doubt.

The top 10 highest-paid YouTubers are listed in this article who are making millions of dollars with their YouTube channel.

And if you also want to create first-class YouTube videos just like them, try using Wondershare Filmora for editing your videos before uploading them on YouTube.

Thanks for reading, folks.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Who are the Richest YouTubers in the World Today?

Here, we have compiled a list of the top 10 YouTube money makers with their 2022 estimated earnings and the number of subscribers of their main YouTube channel.

Sr. Number	YouTuber	2022 Estimated Worth	Subscribers
1	MrBeast	$58 Million	104M+
2	Jake Paul	$60 Million	20M+
3	Markiplier	$35 Million	33M+
4	Rhett and link	17.8M+
5	Unspeakable	14M+
6	Nastya	100M+
7	Ryan Kaji	$25 Million	33M+
8	Dude Perfect	58M+
9	Logan Paul	23.6M+
10	Preston Arsement	$20 Million	21M+

Now that you have an overview of the top 10 richest YouTubers let’s jump into the detail of what type of videos these millionaires make, one by one.

Part2. Highest-Paid YouTubers in the World 2022

1. MrBeast $58 Million

The richest YouTuber that makes the most out of YouTube is no other than MrBeast. Jimmy Donaldson, the MrBeast, is a YouTube star that has made record-breaking world earnings in the recent year from his YouTube channel with over 100 Million subscribers.

The extravagant stunts and philanthropist endeavors of MrBeast attract so many people like bees to honey.

But that’s not all; the MrBeast Burger app has also contributed to skyrocketing the earnings of Mr. Beast. With this mobile application, MrBeast handles marketing among his 100M+ subscribers while keeping a share of the sales.

Here’s one of his recent popular videos where MrBeast hunted for 100 people.

I Hunted 100 People For $1,000,000 .

Earning in 2021

$54 Million.

2. Jake Paul $60 Million

The next richest YouTuber, second only to MrBeast, is the famous boxer Jake Paul.

The personality of Jake paul is so bright that it continuously keeps him in the headlines.

Jake was a substantial part of the top 10 highest-paid YouTubers until 2017, but it was all busted by his brother Logan when he posted a video widely known as “Suicide Forest.” The backlash was so harsh that many sponsors cut off from Jake, and even YouTube stopped monetizing the channel.

But that’s all in the past because Jake is here again and on the second spot, of course.

Let’s look at a video from Jake Paul.

I turned down $40 million for this.

Earning in 2021

$45 Million.

3. Markiplier $35 Million

Now comes Mark Fischbach, aka Markiplier, a YouTube star that started his journey in 2012 as an avid gamer.

But later on, his Unus Annus series increased his popularity dramatically in 2019. This series was created with Co-Youtuber Ethan Nestor Darling. But the sad news is that Markiplier deliberately removed this series from his channel a year ago.

But the other thing that has greatly helped Markiplier in raking all this income is his ability to move Merchandise like T-shirts, hoodies, and other items. So it is of no surprise that he remains one of the richest YouTubers in the world.

Let’s have a look at one of his trending videos.

In Space with Markiplier: Part 1

Earning in 2021

$38 Million.

4. Rhett and Link

Starting with a friendly and nerdy talk show with the channel “Good Mythical Morning,” Rhett and Link quickly evolved their branding, and their popularity achieved a level of 17 Million subscribers.

Their recent collaborative cooking show, Mythical Kitchen, earned them 30 Million US$ last year.

The different guests they invite sometimes come off as a surprise for their loyal subscribers.

Lastly, the Mythical Accelerator Fund is another initiative currently increasing its popularity.

Here is a trending video from Rhett and Link.

International Carnival Food Taste Test.

Earning in 2021

$30 Million.

5. Unspeakable

A new YouTube star that popped up in the list of top 10 highest-paid YouTubers last year is Unspeakable.

Going by the name Natham Graham, unspeakable continuously makes videos of his little “Minecraft” games and has been posting them on his channel for the last 10 years.

But last year, he made a smart move and sold the whole catalog of his YouTube videos to “Spotter” in one go.

So what did he get in return? A huge lump sum, of course.

Here’s a video of Unspeakable.

Surviving Overnight in $60 Million Doomsday Bunker.

Earning in 2021

$28.5 Million.

6. Nastya

If we are talking about the highest-paid YouTubers, how can we skip this cute little princess?

This seven-year Russian-born Youtube star, Anastasia Radzinskaya, puts her daily life into the video and entertains kids and adults worldwide with her well-produced videos. Meanwhile, multiple brand extensions and a merchandise line added to their videos also considerably increased their earnings.

But wait a minute!!!

The Spotter is here to spoil the fun again. Recently, just like Unspeakable, Natsya has also sold all the monetization rights of her previous videos by making a lucrative deal with Spotter.

Now let’s check one of Nastya’s recent popular videos.

Nastya reads books and uses the Internet to get new information.

Earning in 2021

$28 Million.

7. Ryan Kaji - $25 Million

Look who’s back: Ryan Kaji returns to this list. This little fellow was above all other YouTubers in 2020, with an income of 29.5 Million US$ that year. But don’t think that his earnings decreased just like his ranking.

Ryan Kaji started his journey at the mere age of 4, and it’s been 6 years since his debut. With his child-amusing playtime, he has made over 33 Million subscribers on his channel Ryan’s World.

Utilizing his 33 Million subscribers on his main channel, Ryan Kaji is still earning a fortune with branded merchandise and toys sold at Target and Walmart.

Here’s an example video of Ryan Kaji for you.

Ryan’s Superhero Family Titan Universe!

Earning in 2021

$27 Million.

8. Dude Perfect

These five stunt masters have shocked the world with their classical and dangerous stunts.

This sports-comedy troupe is made of twins Coby and Cory Cotton, Garett Hilbert, Cody Jones, and Tyler Toney.

They make the classical “Don’t try at home” stunts which are dangerous and amusing.

But wait a minute!!

Recently these stuntmen released a “how-to” book on 101 amazing stunts with a complete step-by-step guide explaining everything with pictures.

So now, by following these instructions, you can try it at home if you want.

Here’s a video from Dude Perfect that we recommend watching.

Loser Gets Full Body Casted | OT 35.

Earning in 2021

$20 million.

9. Logan Paul

After Jake Paul, who acquired the second position in our list, we have another Paul here. Logan Paul, the older brother of Jake.

These brothers experienced a downfall after the “Suicide Forest” scandal in 2017, but here they are again on the list of 10 highest-paid YouTubers.

Last year, the mind-blowing podcast from Logan, which was named “IMPAULSIVE,” created over 100 Million YouTube views, and to be honest, that’s a lot.

Other than that, the “Pokemon Card Discussion” of Logan Paul is also pretty popular among his subscribers.

Let’s have a look at one of his trending videos.

I Made A Masterpiece | Logan Paul’s 99 Originals (Official Trailer.)

Earning in 2021

$18 Million.

10. Preston Arsement - $14 million

The last YouTube star in our list of the 10 highest-paid YouTubers is Preston Arsement.

This young lad has increased his popularity with first-class gaming and pranking skills.

Out of his several YouTube channels, PrestonPlayz is the one that describes this fellow quickly. The Minecraft version of the “Squid Games” he showed in one of his recent videos has hit the jackpot.

So how much does this young fellow earn? A lot!!!

Here’s a famous video of Preston Arsement.

50 Ways To DESTROY The Warden In Minecraft.

Earning in 2021

$16 Million.

After seeing all these highest-paid YouTubers, you must be wondering what makes them earn so much money with just a YouTube channel.

Here are some reasons that decide the highest-earning Youtubers.

Part3. What Decides the Highest-Earning YouTubers?

Multiple factors influence YouTubers’ earnings.

First of all, it’s the subscribers’ growth. As subscribers to the YouTube channel increase, the creator can apply for YouTube’s Partner Program and start monetizing the channel with channel membership or subscriptions.

That’s not all; the creator can also use different ads, and the revenue generated can even be in millions if you have a lot of subscribers.

Then comes the channel type. If the channel is a niche, it will not make as much money as channels that meet the public’s appetite.

Lastly, we can’t ignore the quality of videos, can we?

A high-quality video with multiple transitions, effects, and interactive scenes is a must if you want to gain popularity on your YouTube channel.

So how can we make our videos top-notch?

Read on and find the answer in the bonus tip below.

Bonus Tip to Increase YouTube Money

Wondershare Filmora

One of the best video editor platforms for pushing the storytelling boundaries of your YouTube videos is Wondershare Filmora.

This powerful and intuitive video editor is suited for all kinds of content creators, especially YouTubers. Multiple video effect plug-ins, excellent templates, and intuitive annotations are available for polishing and shaping your videos just like you want.

Meanwhile, you can readily temper the video settings of your content to slow the vital point of the video or make the video sounds more clear and fascinating. So why are you waiting?Just download the Wondershare Filmora now and level up your YouTube videos before you upload them on your channel.

Now, YouTube is not the only social media platform for making money. TikTokers are also earning a fortune nowadays. But which one of them is better? Let’s have a look at it.

Are YouTubers Earning More Money than TikTokers?

With analysis, it’s crystal clear that YouTubers are making more money than TickTokers, and it’s not without reason.

In the year 2021, YouTube has paid more than 15 Billion US$ to its creators altogether, according to JUMPSTART . And it’s to be expected because Youtubers have been making content for way longer than TickTokers.

For example, MrBeast posted his first video on YouTube in 2012, and it has been about 10 years since he created his content.

Are Highest-Paid YouTube Stars Always Trending?

Since the highest-paid YouTubers make so much money, you may think they are always “Trending” on YouTube.

Sorry to pop your bubble, but they are not.

The highest-paid YouTubers may have a ton of subscribers, but being in “Trending” is different.

The most important reason is that the “Trending” part of YouTube shows popular videos in the specific area of the users, so it varies depending upon the user’s location.

Final Words

The world’s biggest video-sharing platform, YouTube, offers an opportunity to all content creators.

And those who get on the top strike a fortune without a doubt.

The top 10 highest-paid YouTubers are listed in this article who are making millions of dollars with their YouTube channel.

And if you also want to create first-class YouTube videos just like them, try using Wondershare Filmora for editing your videos before uploading them on YouTube.

Thanks for reading, folks.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

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