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"[New] Enhancing YouTube Popularity Editing & Optimizing Content Metadata"
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Enhancing YouTube Popularity: Editing & Optimizing Content Metadata
How to Optimize YouTube Tags/Title/Description for More Views
Richard Bennett
Mar 27, 2024• Proven solutions
Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.
For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.
Quick Jump Menu
- What are YouTube tags and why they are so important
- How to come up with YouTube tags and optimize them
- How to Tag YouTube and Add Title, Description
- How to Improve YouTube video Metadata: Tags, Title, Description
- Tips for Tagging YouTube and Writing Title, Description
Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: What are YouTube tags and why they are so important
YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.
You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!
Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.
What are the three YouTube tag types?
YouTube has three different types of tags and each of them has a specific purpose. The tags are-
Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.
Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.
Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.
Part 2: How to add YouTube tags and optimize them
The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.
1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.
2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.
3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.
4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!
5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.
YouTube Tags Bonus Tips
Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.
- Build on what you learned in your keyword research and use high traffic keywords as tags
- Use as many tags as possible, but without being spammy
- Build related playlists using particular tags
- Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
- Put the most important tags first
- Mix single word tags with ‘long tail’ tags, e.g. ‘how to’
Part 3: How to Tag YouTube and Add Title, Description
For a New Video
- Step 1. The first thing you need to do is to sign in to your YouTube account .
- Step 2. Then click the Upload button that’s found on the top right corner of the window.
- Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.
- Step 4. After uploading, you can still edit the YouTube title, description, and tags.
For a Published Video
There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.
- Step 1. Log into your YouTube account
- Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.
- Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.
Part 4: How to Improve YouTube Video Title and Description
Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:
1. Title
YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.
For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.
A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.
You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.
Best practices
- Research your keywords and include high traffic keywords at the start of the title
- Keep titles under 70 characters
- Branding, episode number, and other non-essential info should be at the end of the title
- Review your YouTube titles from time to time and update with new keywords as search trends change
- Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search
2. Description
Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.
You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.
Best practices
- Make the first sentence or two compelling and captivating to get people to click
- Research the best YouTube keywords to use to ensure your video is correctly indexed
- At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
- If your video is long, consider placing time codes in your description to help users jump to their areas of interest
- Add links to products showcased, your social channels, or website as you wish
- Don’t forget to credit any music you’ve used here
Part 5: Tips for Tagging YouTube and Writing Title, Description
So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:
- 1. Do not spam
Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.
- 2. Don’t put tags in the description
YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.
- 3. Update regularly
YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.
You May Also Like: YouTube SEO Complete Guide
Conclusion
Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.
For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.
Quick Jump Menu
- What are YouTube tags and why they are so important
- How to come up with YouTube tags and optimize them
- How to Tag YouTube and Add Title, Description
- How to Improve YouTube video Metadata: Tags, Title, Description
- Tips for Tagging YouTube and Writing Title, Description
Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: What are YouTube tags and why they are so important
YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.
You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!
Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.
What are the three YouTube tag types?
YouTube has three different types of tags and each of them has a specific purpose. The tags are-
Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.
Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.
Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.
Part 2: How to add YouTube tags and optimize them
The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.
1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.
2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.
3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.
4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!
5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.
YouTube Tags Bonus Tips
Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.
- Build on what you learned in your keyword research and use high traffic keywords as tags
- Use as many tags as possible, but without being spammy
- Build related playlists using particular tags
- Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
- Put the most important tags first
- Mix single word tags with ‘long tail’ tags, e.g. ‘how to’
Part 3: How to Tag YouTube and Add Title, Description
For a New Video
- Step 1. The first thing you need to do is to sign in to your YouTube account .
- Step 2. Then click the Upload button that’s found on the top right corner of the window.
- Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.
- Step 4. After uploading, you can still edit the YouTube title, description, and tags.
For a Published Video
There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.
- Step 1. Log into your YouTube account
- Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.
- Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.
Part 4: How to Improve YouTube Video Title and Description
Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:
1. Title
YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.
For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.
A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.
You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.
Best practices
- Research your keywords and include high traffic keywords at the start of the title
- Keep titles under 70 characters
- Branding, episode number, and other non-essential info should be at the end of the title
- Review your YouTube titles from time to time and update with new keywords as search trends change
- Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search
2. Description
Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.
You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.
Best practices
- Make the first sentence or two compelling and captivating to get people to click
- Research the best YouTube keywords to use to ensure your video is correctly indexed
- At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
- If your video is long, consider placing time codes in your description to help users jump to their areas of interest
- Add links to products showcased, your social channels, or website as you wish
- Don’t forget to credit any music you’ve used here
Part 5: Tips for Tagging YouTube and Writing Title, Description
So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:
- 1. Do not spam
Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.
- 2. Don’t put tags in the description
YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.
- 3. Update regularly
YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.
You May Also Like: YouTube SEO Complete Guide
Conclusion
Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.
For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.
Quick Jump Menu
- What are YouTube tags and why they are so important
- How to come up with YouTube tags and optimize them
- How to Tag YouTube and Add Title, Description
- How to Improve YouTube video Metadata: Tags, Title, Description
- Tips for Tagging YouTube and Writing Title, Description
Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: What are YouTube tags and why they are so important
YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.
You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!
Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.
What are the three YouTube tag types?
YouTube has three different types of tags and each of them has a specific purpose. The tags are-
Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.
Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.
Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.
Part 2: How to add YouTube tags and optimize them
The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.
1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.
2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.
3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.
4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!
5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.
YouTube Tags Bonus Tips
Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.
- Build on what you learned in your keyword research and use high traffic keywords as tags
- Use as many tags as possible, but without being spammy
- Build related playlists using particular tags
- Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
- Put the most important tags first
- Mix single word tags with ‘long tail’ tags, e.g. ‘how to’
Part 3: How to Tag YouTube and Add Title, Description
For a New Video
- Step 1. The first thing you need to do is to sign in to your YouTube account .
- Step 2. Then click the Upload button that’s found on the top right corner of the window.
- Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.
- Step 4. After uploading, you can still edit the YouTube title, description, and tags.
For a Published Video
There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.
- Step 1. Log into your YouTube account
- Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.
- Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.
Part 4: How to Improve YouTube Video Title and Description
Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:
1. Title
YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.
For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.
A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.
You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.
Best practices
- Research your keywords and include high traffic keywords at the start of the title
- Keep titles under 70 characters
- Branding, episode number, and other non-essential info should be at the end of the title
- Review your YouTube titles from time to time and update with new keywords as search trends change
- Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search
2. Description
Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.
You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.
Best practices
- Make the first sentence or two compelling and captivating to get people to click
- Research the best YouTube keywords to use to ensure your video is correctly indexed
- At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
- If your video is long, consider placing time codes in your description to help users jump to their areas of interest
- Add links to products showcased, your social channels, or website as you wish
- Don’t forget to credit any music you’ve used here
Part 5: Tips for Tagging YouTube and Writing Title, Description
So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:
- 1. Do not spam
Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.
- 2. Don’t put tags in the description
YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.
- 3. Update regularly
YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.
You May Also Like: YouTube SEO Complete Guide
Conclusion
Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.
For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.
Quick Jump Menu
- What are YouTube tags and why they are so important
- How to come up with YouTube tags and optimize them
- How to Tag YouTube and Add Title, Description
- How to Improve YouTube video Metadata: Tags, Title, Description
- Tips for Tagging YouTube and Writing Title, Description
Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: What are YouTube tags and why they are so important
YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.
You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!
Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.
What are the three YouTube tag types?
YouTube has three different types of tags and each of them has a specific purpose. The tags are-
Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.
Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.
Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.
Part 2: How to add YouTube tags and optimize them
The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.
1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.
2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.
3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.
4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!
5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.
YouTube Tags Bonus Tips
Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.
- Build on what you learned in your keyword research and use high traffic keywords as tags
- Use as many tags as possible, but without being spammy
- Build related playlists using particular tags
- Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
- Put the most important tags first
- Mix single word tags with ‘long tail’ tags, e.g. ‘how to’
Part 3: How to Tag YouTube and Add Title, Description
For a New Video
- Step 1. The first thing you need to do is to sign in to your YouTube account .
- Step 2. Then click the Upload button that’s found on the top right corner of the window.
- Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.
- Step 4. After uploading, you can still edit the YouTube title, description, and tags.
For a Published Video
There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.
- Step 1. Log into your YouTube account
- Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.
- Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.
Part 4: How to Improve YouTube Video Title and Description
Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:
1. Title
YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.
For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.
A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.
You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.
Best practices
- Research your keywords and include high traffic keywords at the start of the title
- Keep titles under 70 characters
- Branding, episode number, and other non-essential info should be at the end of the title
- Review your YouTube titles from time to time and update with new keywords as search trends change
- Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search
2. Description
Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.
You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.
Best practices
- Make the first sentence or two compelling and captivating to get people to click
- Research the best YouTube keywords to use to ensure your video is correctly indexed
- At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
- If your video is long, consider placing time codes in your description to help users jump to their areas of interest
- Add links to products showcased, your social channels, or website as you wish
- Don’t forget to credit any music you’ve used here
Part 5: Tips for Tagging YouTube and Writing Title, Description
So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:
- 1. Do not spam
Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.
- 2. Don’t put tags in the description
YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.
- 3. Update regularly
YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.
You May Also Like: YouTube SEO Complete Guide
Conclusion
Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
The Ultimate Process for Incorrante YouTube Playlist Integration
YouTube is an excellent resource for entertainment, education, and general information, but did you know you can also display a YouTube playlist on your website?
Embedding a YouTube playlist will allow you to showcase a collection of videos on a topic or theme on your website. It’s also a great way to keep your visitors engaged on your site for more extended periods.
To help you with the process, we’ll explore different step-by-step methods to embed a YouTube playlist on a website to add interactivity to your site.
So, if you’re ready to get started, read on!
How To Embed a YouTube Playlist on a Website
If you want to embed and display a YouTube playlist on your website, we’ll give you a complete rundown of the three methods you can try to get this done. But, of course, each method has its pros and cons, so you’ll need to decide which is right for you.
Here’s how to embed a YouTube playlist on a Website:
Embedding a YouTube Playlist on Website Using WordPress Plugin
The plugin is the simplest way to add a YouTube Playlist to your WordPress website. This will help you get this done in no time without having to write any code for the process.
With plugins like YouTube Feed Pro by Smash Balloon , you can extend your website’s functionality and create, customize, or embed a YouTube playlist with just a few clicks of a mouse.
To embed and add a YouTube playlist on your website page/post, do the following steps in sequence:
Step1 Launch a browser on your PC and head to your WordPress website’s login page. Sign in to your dashboard using your username and password.
Step2 Click the “Plugins” option from the left-hand side menu on the WordPress dashboard. Now, click “Add New” and use the search option to find and install the YouTube Feed Pro plugin. Afterward, click the “Activate” option to enable the plugin.
Step3 Click the “YouTube Feed” option from the left menu and open “All Feeds.” On the next page, click “Add New” at the top left of the screen.
You will now be asked what type of feed you want to create. Select “Playlist” and click “Next.”
Step4 You need to create your YouTube API Key , copy it, and paste it into the pop-up. Click “Add” to connect your YouTube account to the plugin.
Step5 Select the Playlist you want to display on your WordPress website and take its ID. Paste that in the next pop-up window and click “Next” to continue the process.
Your YouTube playlist will be connected to your WordPress website. To further customize it, select the template you want and click “Next.” You can also configure the Feed Layout and Color Scheme.
Step6 Once you are done with customization, click the “Embed” option on the top-right side of the screen, and a pop-up window will appear. Next, click “Add to a Page,” and a list of pages on your website will be displayed.
Choose your page and click “Add” at the bottom of the pop-up window. You’ll be directed to a new page where you can embed the feed. Click the “Plus” icon at the top-left of the screen, search for YouTube Feed and choose the Feeds for YouTube block to embed and add your playlist.
That’s about it! You’ve successfully embedded a YouTube playlist on your WordPress website.
Embedding a YouTube Playlist on a Website Using oEmbed Code
Another method to embed a YouTube playlist on your WordPress website is to use oEmbed Code. This method requires basic CSS, HTML, or Java knowledge; otherwise, you won’t be able to customize your playlist.
Moreover, this method is too complicated for beginners, and you will miss the customer support provided by WordPress plugin developers in case of any mishaps.
To use the oEmbed Code method, do the following steps:
Step1 In the first step, head to your YouTube account and access the Playlist you want to embed. Next, click the three dots below it and copy its URL.
Step2 Now, login to your WordPress dashboard and open the post or page editor where you want to add the playlist.
Step3 Paste the URL directly in the editor and click “Update” to save the changes.
WordPress will grab your playlist from YouTube and automatically show it in your post using oEmbed. The outcome is a single video with a menu that your viewers can click to see other videos in the playlist.
Embedding a YouTube Playlist on WebsiteUsing
Another way to embed a playlist of your YouTube channel on your WordPress site is by using the iFrame code with the following step-by-step instructions:
Step1 In the first step, launch a browser on your desktop or laptop and go to your YouTube channel.
Step2 Now, head to the YouTube playlist you want to embed, click the “Share” icon, and a pop-up window will appear.
Step3 Choose the “Embed” option, and a new lightbox pop-up will appear, having your playlist’s embed code. Click “Copy” to save the code on your clipboard.
Step4 Log in to your WordPress dashboard and open the page/post editor where you want to embed the playlist. Click the “Plus” icon, search for “custom HTML,” and select “Custom HTML block” to add to the page/post.
Now, paste the iFrame embed code you’ve copied from YouTube and click “Update” at the top-right of the screen to save the changes and embed your playlist.
This method will also display one video with a menu from where you and your website viewers can access the playlist. Moreover, there are few customization options to change the appearance.
A Bonus Tip: YouTube Video Maker - Filmora
If you find your YouTube videos as boring and not engaging as other content on your website, we recommend using Wondershare Filmora for your next project.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
With this software, you can quickly make eye-captivating YouTube videos by recording from a screen or webcam and can edit them using advanced editing features. Filmora also allows you to instantly export your content to YouTube with just a few clicks, which you can later embed into your website.
Some key features of Wondershare Filmora are as follows:
- Advanced video editing features include keyframing, speed ramping, Boris FX, Motion Tracking, Titles, and more.
- Massive library of preset templates, effects, transitions, animations, and royalty-free music.
- Instant Export to YouTube channel.
- Record from webcam, screen, and voiceover.
- Simple drag-and-drop interface.
Conclusion
This article discusses step-by-step methods to embed a YouTube playlist on a website using the WordPress plugin, oEmbed code, and iFrame embed code.
Additionally, we’ve recommended Wondershare Filmora for making engaging and captivating YouTube videos that you can export directly to your channel from the software.
We hope you’ve found this article informative and can now display your YouTube playlist on your site without hassle.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
With this software, you can quickly make eye-captivating YouTube videos by recording from a screen or webcam and can edit them using advanced editing features. Filmora also allows you to instantly export your content to YouTube with just a few clicks, which you can later embed into your website.
Some key features of Wondershare Filmora are as follows:
- Advanced video editing features include keyframing, speed ramping, Boris FX, Motion Tracking, Titles, and more.
- Massive library of preset templates, effects, transitions, animations, and royalty-free music.
- Instant Export to YouTube channel.
- Record from webcam, screen, and voiceover.
- Simple drag-and-drop interface.
Conclusion
This article discusses step-by-step methods to embed a YouTube playlist on a website using the WordPress plugin, oEmbed code, and iFrame embed code.
Additionally, we’ve recommended Wondershare Filmora for making engaging and captivating YouTube videos that you can export directly to your channel from the software.
We hope you’ve found this article informative and can now display your YouTube playlist on your site without hassle.
Also read:
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- Title: "[New] Enhancing YouTube Popularity Editing & Optimizing Content Metadata"
- Author: Kevin
- Created at : 2024-05-25 16:07:36
- Updated at : 2024-05-26 16:07:36
- Link: https://youtube-videos.techidaily.com/new-enhancing-youtube-popularity-editing-and-optimizing-content-metadata/
- License: This work is licensed under CC BY-NC-SA 4.0.