Emoji Tips for YT Comments: A Quick Guide

How to Add Emojis on YouTube Comments

Richard Bennett

Mar 27, 2024• Proven solutions

Emojis are a great way to make your videos and comments stand out from the rest. You may also be able to catch the attention of millennials and improve your YouTube and Google ranking. Beginners can use emojis as a great strategy to improve YouTube SEO performance and get ahead of others. Experts suggest using emojis wisely; that is not to overload or spam whole titles or comments with smileys!

Here are some great ways to add YouTube comments emojis:

Part 1: How to Type Emojis in a YouTube Comment on Windows

Here are several ways to type emojis in YouTube comments. Follow the instructions below to write YouTube comments with emojis:

1. Adding Emojis to YouTube Videos on Windows with Keyboard

If you are using Windows 10, then you can use the keyboard shortcut to open the emoji icons. Press Windows + ; (semi-colon) or Windows + . (period) to open the emoji keyboard. And you will see the emojis.

Currently, there are 6 types of emojis you can add on Windows, including smiley faces and animals, people, celebrities and objects, foods and plants, transportation and places, and symbols.

You can then click the emoji that you’d like to add to the YouTube video directly.

2. Copy and Paste Emojis from Websites

One of the easiest ways to add emojis to YouTube comments is to copy-paste them from an emoji database. You can right-click on the emoji and then select “copy.”

Now, go to your YouTube comment and right-click again. Scroll down and click on “paste” to use the emoji.

Here are some of the best websites to download emojis that you may need. In these websites, you can get a range of smileys and icons to use for your YouTube comments. You can start with smiley faces that help you express many emotions. Then you can get emojis of objects like cars, mountains, drinks, fruits, bells, guitars, and more.

The list is just endless, and you will never face any shortage of emojis.

Part 2: How to Add Emojis to YouTube Comments on Mac?

Mac users enjoy a wide selection of emojis without any hassles and can easily add emojis to comments they type on YouTube. Just follow the steps below to add emoji to YouTube comments.

You can select any emoji from the emoji resources website and ctrl-click your mouse to copy it. Now, navigate to your YouTube comment and ctrl-click your mouse. Click on “paste” to add the smiley to your comments.

If you want to use your keyboard, select the emoji and press “Command” and “C.” Now, press “Command” and “V” to paste the emoji in your YouTube comment.

Your emoji is now added to your YouTube comments.

You can also use your Mac’s inbuilt emojis in your YouTube comments. Start typing your YouTube comment and then use your keyboard shortcut Command + Control + Space to access the emoji list.

You can now double-click on any emoji to include it in your comment. The free emoji lists are full of smileys, animal faces, everyday objects and things, sports emojis, vehicles, and more. and more. You will find an emoji to suit every comment you type on YouTube.

If your Mac has a Touch Bar, then you can tap the smile face and then tap an emoji to add to YouTube video comments.

YouTuber Javier Mercedes has made a quick tutorial and introduced many more ways to typing emojis on Mac. Check it below and find the best way based on your preferences.

Part 3: How to Add Emoji to YouTube Comments with TubeBuddy?

TubeBuddy is a suite of tools for YouTubers to grow their success. You can access a range of tools, including YouTube comments emojis to improve your visual appeal. It is a free browser extension that you can add to Chrome, Opera, Firefox, and more.

TubeBuddy provides a large collection of emojis and smileys for you to use in your YouTube comments. Additionally, you don’t need to copy-paste anything. The plugin lets you insert emojis from a list with a click. Here are the steps to add emojis to YouTube comments using TubeBuddy:

Step 1: Install TubeBuddy

Visit the TubeBuddy website and install the plugin for your browser. TubeBuddy is available on both Chrome, FireFox, Opera, and Edge, as well as iOS and Android devices.

Step 2: Sign in to YouTube

Sign in to your YouTube account to allow TubeBuddy access to your comments. You will find the TubeBuddy icon beside the YouTube search bar on your browser.

Step 3: Add Emojis at Commenting

A window with a list of emojis will appear on YouTube as you type your comments. You can select any emoji and add it to your comments.

Types of Emojis in TubeBuddy

TubeBuddy is home to a large collection of emojis. You won’t find many emojis anywhere else on the internet. All emojis are grouped under categories like smileys, places, food and drinks, buildings, and more.

You can quickly select a category and then add emoji to YouTube comments. The tool also adds new emojis daily.

Bonus: How to Add Emojis to YouTube Video Title and Description?

You can add cool emojis to your video titles and descriptions for more innovation. People will also be more likely to choose your video as they pop-out on the search results or playlists.

Here is how you can add emojis to YouTube video titles and descriptions:

You can access any list of YouTube comments emojis and select the one you like. Then use your mouse to copy the emoji and paste it into your YouTube titles and description. Or press “Ctrl” + “C” for Windows and “Command” + “C” for Mac to copy your emoji.

Now go to your title or description and press “Ctrl” + “V” for Windows and “Command” + “V” for Mac to paste the emoji.

FAQs about YouTube Video Comments

1. Are Emojis Harmful to Use for YouTube?

We all have heard rumors of using emojis in YouTube video titles or comments may damage views or reputation. However, it’s not true, and emojis have no negative consequences on YouTube.

Rather, you can attract more viewers and even improve YouTube SEO by using emojis. Google also allows emojis in search results, and data shows they rank better. You can use emojis for YouTube with complete peace of mind.

In my opinion, there will be no harmful effects on your views, subscribers, or credibility. Instead, you may be able to appeal to a younger crowd and get more clicks.

1. Will adding Emojis Impact YouTube SEO?

Many people don’t use emojis in their YouTube videos, fearing a negative impact. But all the rumors out there are just rumors without any truth. YouTube doesn’t penalize you in any way if you use emojis in comments, titles, or descriptions. You will not experience any penal actions by including emojis on YouTube.

Google is also friendly with emojis, and many websites use them to stand apart from the crowd. Using emojis on YouTube can be an excellent way to improve your SEO performance. Your videos will also have a chance to show up on Google results and YouTube. Emojis also help your videos look innovative to draw in more views.

Final Thoughts

Using emojis in YouTube comments is a great way to boost the popularity of your videos. You can also use emojis in your video titles and descriptions to appear more innovative. Additionally, emojis can improve your YouTube SEO performance and even help you rank on Google search results.

Copy-pasting emojis is a simple way to use them, but you can also go for other methods. TubeBuddy is a great choice if you want to eliminate the whole copy-paste scenario and include more types of emojis in your comments directly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Emojis are a great way to make your videos and comments stand out from the rest. You may also be able to catch the attention of millennials and improve your YouTube and Google ranking. Beginners can use emojis as a great strategy to improve YouTube SEO performance and get ahead of others. Experts suggest using emojis wisely; that is not to overload or spam whole titles or comments with smileys!

Here are some great ways to add YouTube comments emojis:

Part 1: How to Type Emojis in a YouTube Comment on Windows

Here are several ways to type emojis in YouTube comments. Follow the instructions below to write YouTube comments with emojis:

1. Adding Emojis to YouTube Videos on Windows with Keyboard

If you are using Windows 10, then you can use the keyboard shortcut to open the emoji icons. Press Windows + ; (semi-colon) or Windows + . (period) to open the emoji keyboard. And you will see the emojis.

Currently, there are 6 types of emojis you can add on Windows, including smiley faces and animals, people, celebrities and objects, foods and plants, transportation and places, and symbols.

You can then click the emoji that you’d like to add to the YouTube video directly.

2. Copy and Paste Emojis from Websites

One of the easiest ways to add emojis to YouTube comments is to copy-paste them from an emoji database. You can right-click on the emoji and then select “copy.”

Now, go to your YouTube comment and right-click again. Scroll down and click on “paste” to use the emoji.

Here are some of the best websites to download emojis that you may need. In these websites, you can get a range of smileys and icons to use for your YouTube comments. You can start with smiley faces that help you express many emotions. Then you can get emojis of objects like cars, mountains, drinks, fruits, bells, guitars, and more.

The list is just endless, and you will never face any shortage of emojis.

Part 2: How to Add Emojis to YouTube Comments on Mac?

Mac users enjoy a wide selection of emojis without any hassles and can easily add emojis to comments they type on YouTube. Just follow the steps below to add emoji to YouTube comments.

You can select any emoji from the emoji resources website and ctrl-click your mouse to copy it. Now, navigate to your YouTube comment and ctrl-click your mouse. Click on “paste” to add the smiley to your comments.

If you want to use your keyboard, select the emoji and press “Command” and “C.” Now, press “Command” and “V” to paste the emoji in your YouTube comment.

Your emoji is now added to your YouTube comments.

You can also use your Mac’s inbuilt emojis in your YouTube comments. Start typing your YouTube comment and then use your keyboard shortcut Command + Control + Space to access the emoji list.

You can now double-click on any emoji to include it in your comment. The free emoji lists are full of smileys, animal faces, everyday objects and things, sports emojis, vehicles, and more. and more. You will find an emoji to suit every comment you type on YouTube.

If your Mac has a Touch Bar, then you can tap the smile face and then tap an emoji to add to YouTube video comments.

YouTuber Javier Mercedes has made a quick tutorial and introduced many more ways to typing emojis on Mac. Check it below and find the best way based on your preferences.

Part 3: How to Add Emoji to YouTube Comments with TubeBuddy?

TubeBuddy is a suite of tools for YouTubers to grow their success. You can access a range of tools, including YouTube comments emojis to improve your visual appeal. It is a free browser extension that you can add to Chrome, Opera, Firefox, and more.

TubeBuddy provides a large collection of emojis and smileys for you to use in your YouTube comments. Additionally, you don’t need to copy-paste anything. The plugin lets you insert emojis from a list with a click. Here are the steps to add emojis to YouTube comments using TubeBuddy:

Step 1: Install TubeBuddy

Visit the TubeBuddy website and install the plugin for your browser. TubeBuddy is available on both Chrome, FireFox, Opera, and Edge, as well as iOS and Android devices.

Step 2: Sign in to YouTube

Sign in to your YouTube account to allow TubeBuddy access to your comments. You will find the TubeBuddy icon beside the YouTube search bar on your browser.

Step 3: Add Emojis at Commenting

A window with a list of emojis will appear on YouTube as you type your comments. You can select any emoji and add it to your comments.

Types of Emojis in TubeBuddy

TubeBuddy is home to a large collection of emojis. You won’t find many emojis anywhere else on the internet. All emojis are grouped under categories like smileys, places, food and drinks, buildings, and more.

You can quickly select a category and then add emoji to YouTube comments. The tool also adds new emojis daily.

Bonus: How to Add Emojis to YouTube Video Title and Description?

You can add cool emojis to your video titles and descriptions for more innovation. People will also be more likely to choose your video as they pop-out on the search results or playlists.

Here is how you can add emojis to YouTube video titles and descriptions:

You can access any list of YouTube comments emojis and select the one you like. Then use your mouse to copy the emoji and paste it into your YouTube titles and description. Or press “Ctrl” + “C” for Windows and “Command” + “C” for Mac to copy your emoji.

Now go to your title or description and press “Ctrl” + “V” for Windows and “Command” + “V” for Mac to paste the emoji.

FAQs about YouTube Video Comments

1. Are Emojis Harmful to Use for YouTube?

We all have heard rumors of using emojis in YouTube video titles or comments may damage views or reputation. However, it’s not true, and emojis have no negative consequences on YouTube.

Rather, you can attract more viewers and even improve YouTube SEO by using emojis. Google also allows emojis in search results, and data shows they rank better. You can use emojis for YouTube with complete peace of mind.

In my opinion, there will be no harmful effects on your views, subscribers, or credibility. Instead, you may be able to appeal to a younger crowd and get more clicks.

1. Will adding Emojis Impact YouTube SEO?

Many people don’t use emojis in their YouTube videos, fearing a negative impact. But all the rumors out there are just rumors without any truth. YouTube doesn’t penalize you in any way if you use emojis in comments, titles, or descriptions. You will not experience any penal actions by including emojis on YouTube.

Google is also friendly with emojis, and many websites use them to stand apart from the crowd. Using emojis on YouTube can be an excellent way to improve your SEO performance. Your videos will also have a chance to show up on Google results and YouTube. Emojis also help your videos look innovative to draw in more views.

Final Thoughts

Using emojis in YouTube comments is a great way to boost the popularity of your videos. You can also use emojis in your video titles and descriptions to appear more innovative. Additionally, emojis can improve your YouTube SEO performance and even help you rank on Google search results.

Copy-pasting emojis is a simple way to use them, but you can also go for other methods. TubeBuddy is a great choice if you want to eliminate the whole copy-paste scenario and include more types of emojis in your comments directly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Emojis are a great way to make your videos and comments stand out from the rest. You may also be able to catch the attention of millennials and improve your YouTube and Google ranking. Beginners can use emojis as a great strategy to improve YouTube SEO performance and get ahead of others. Experts suggest using emojis wisely; that is not to overload or spam whole titles or comments with smileys!

Here are some great ways to add YouTube comments emojis:

Part 1: How to Type Emojis in a YouTube Comment on Windows

Here are several ways to type emojis in YouTube comments. Follow the instructions below to write YouTube comments with emojis:

1. Adding Emojis to YouTube Videos on Windows with Keyboard

If you are using Windows 10, then you can use the keyboard shortcut to open the emoji icons. Press Windows + ; (semi-colon) or Windows + . (period) to open the emoji keyboard. And you will see the emojis.

Currently, there are 6 types of emojis you can add on Windows, including smiley faces and animals, people, celebrities and objects, foods and plants, transportation and places, and symbols.

You can then click the emoji that you’d like to add to the YouTube video directly.

2. Copy and Paste Emojis from Websites

One of the easiest ways to add emojis to YouTube comments is to copy-paste them from an emoji database. You can right-click on the emoji and then select “copy.”

Now, go to your YouTube comment and right-click again. Scroll down and click on “paste” to use the emoji.

Here are some of the best websites to download emojis that you may need. In these websites, you can get a range of smileys and icons to use for your YouTube comments. You can start with smiley faces that help you express many emotions. Then you can get emojis of objects like cars, mountains, drinks, fruits, bells, guitars, and more.

The list is just endless, and you will never face any shortage of emojis.

Part 2: How to Add Emojis to YouTube Comments on Mac?

Mac users enjoy a wide selection of emojis without any hassles and can easily add emojis to comments they type on YouTube. Just follow the steps below to add emoji to YouTube comments.

You can select any emoji from the emoji resources website and ctrl-click your mouse to copy it. Now, navigate to your YouTube comment and ctrl-click your mouse. Click on “paste” to add the smiley to your comments.

If you want to use your keyboard, select the emoji and press “Command” and “C.” Now, press “Command” and “V” to paste the emoji in your YouTube comment.

Your emoji is now added to your YouTube comments.

You can also use your Mac’s inbuilt emojis in your YouTube comments. Start typing your YouTube comment and then use your keyboard shortcut Command + Control + Space to access the emoji list.

You can now double-click on any emoji to include it in your comment. The free emoji lists are full of smileys, animal faces, everyday objects and things, sports emojis, vehicles, and more. and more. You will find an emoji to suit every comment you type on YouTube.

If your Mac has a Touch Bar, then you can tap the smile face and then tap an emoji to add to YouTube video comments.

YouTuber Javier Mercedes has made a quick tutorial and introduced many more ways to typing emojis on Mac. Check it below and find the best way based on your preferences.

Part 3: How to Add Emoji to YouTube Comments with TubeBuddy?

TubeBuddy is a suite of tools for YouTubers to grow their success. You can access a range of tools, including YouTube comments emojis to improve your visual appeal. It is a free browser extension that you can add to Chrome, Opera, Firefox, and more.

TubeBuddy provides a large collection of emojis and smileys for you to use in your YouTube comments. Additionally, you don’t need to copy-paste anything. The plugin lets you insert emojis from a list with a click. Here are the steps to add emojis to YouTube comments using TubeBuddy:

Step 1: Install TubeBuddy

Visit the TubeBuddy website and install the plugin for your browser. TubeBuddy is available on both Chrome, FireFox, Opera, and Edge, as well as iOS and Android devices.

Step 2: Sign in to YouTube

Sign in to your YouTube account to allow TubeBuddy access to your comments. You will find the TubeBuddy icon beside the YouTube search bar on your browser.

Step 3: Add Emojis at Commenting

A window with a list of emojis will appear on YouTube as you type your comments. You can select any emoji and add it to your comments.

Types of Emojis in TubeBuddy

TubeBuddy is home to a large collection of emojis. You won’t find many emojis anywhere else on the internet. All emojis are grouped under categories like smileys, places, food and drinks, buildings, and more.

You can quickly select a category and then add emoji to YouTube comments. The tool also adds new emojis daily.

Bonus: How to Add Emojis to YouTube Video Title and Description?

You can add cool emojis to your video titles and descriptions for more innovation. People will also be more likely to choose your video as they pop-out on the search results or playlists.

Here is how you can add emojis to YouTube video titles and descriptions:

You can access any list of YouTube comments emojis and select the one you like. Then use your mouse to copy the emoji and paste it into your YouTube titles and description. Or press “Ctrl” + “C” for Windows and “Command” + “C” for Mac to copy your emoji.

Now go to your title or description and press “Ctrl” + “V” for Windows and “Command” + “V” for Mac to paste the emoji.

FAQs about YouTube Video Comments

1. Are Emojis Harmful to Use for YouTube?

We all have heard rumors of using emojis in YouTube video titles or comments may damage views or reputation. However, it’s not true, and emojis have no negative consequences on YouTube.

Rather, you can attract more viewers and even improve YouTube SEO by using emojis. Google also allows emojis in search results, and data shows they rank better. You can use emojis for YouTube with complete peace of mind.

In my opinion, there will be no harmful effects on your views, subscribers, or credibility. Instead, you may be able to appeal to a younger crowd and get more clicks.

1. Will adding Emojis Impact YouTube SEO?

Many people don’t use emojis in their YouTube videos, fearing a negative impact. But all the rumors out there are just rumors without any truth. YouTube doesn’t penalize you in any way if you use emojis in comments, titles, or descriptions. You will not experience any penal actions by including emojis on YouTube.

Google is also friendly with emojis, and many websites use them to stand apart from the crowd. Using emojis on YouTube can be an excellent way to improve your SEO performance. Your videos will also have a chance to show up on Google results and YouTube. Emojis also help your videos look innovative to draw in more views.

Final Thoughts

Using emojis in YouTube comments is a great way to boost the popularity of your videos. You can also use emojis in your video titles and descriptions to appear more innovative. Additionally, emojis can improve your YouTube SEO performance and even help you rank on Google search results.

Copy-pasting emojis is a simple way to use them, but you can also go for other methods. TubeBuddy is a great choice if you want to eliminate the whole copy-paste scenario and include more types of emojis in your comments directly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Emojis are a great way to make your videos and comments stand out from the rest. You may also be able to catch the attention of millennials and improve your YouTube and Google ranking. Beginners can use emojis as a great strategy to improve YouTube SEO performance and get ahead of others. Experts suggest using emojis wisely; that is not to overload or spam whole titles or comments with smileys!

Here are some great ways to add YouTube comments emojis:

Part 1: How to Type Emojis in a YouTube Comment on Windows

Here are several ways to type emojis in YouTube comments. Follow the instructions below to write YouTube comments with emojis:

1. Adding Emojis to YouTube Videos on Windows with Keyboard

If you are using Windows 10, then you can use the keyboard shortcut to open the emoji icons. Press Windows + ; (semi-colon) or Windows + . (period) to open the emoji keyboard. And you will see the emojis.

Currently, there are 6 types of emojis you can add on Windows, including smiley faces and animals, people, celebrities and objects, foods and plants, transportation and places, and symbols.

You can then click the emoji that you’d like to add to the YouTube video directly.

2. Copy and Paste Emojis from Websites

One of the easiest ways to add emojis to YouTube comments is to copy-paste them from an emoji database. You can right-click on the emoji and then select “copy.”

Now, go to your YouTube comment and right-click again. Scroll down and click on “paste” to use the emoji.

Here are some of the best websites to download emojis that you may need. In these websites, you can get a range of smileys and icons to use for your YouTube comments. You can start with smiley faces that help you express many emotions. Then you can get emojis of objects like cars, mountains, drinks, fruits, bells, guitars, and more.

The list is just endless, and you will never face any shortage of emojis.

Part 2: How to Add Emojis to YouTube Comments on Mac?

Mac users enjoy a wide selection of emojis without any hassles and can easily add emojis to comments they type on YouTube. Just follow the steps below to add emoji to YouTube comments.

You can select any emoji from the emoji resources website and ctrl-click your mouse to copy it. Now, navigate to your YouTube comment and ctrl-click your mouse. Click on “paste” to add the smiley to your comments.

If you want to use your keyboard, select the emoji and press “Command” and “C.” Now, press “Command” and “V” to paste the emoji in your YouTube comment.

Your emoji is now added to your YouTube comments.

You can also use your Mac’s inbuilt emojis in your YouTube comments. Start typing your YouTube comment and then use your keyboard shortcut Command + Control + Space to access the emoji list.

You can now double-click on any emoji to include it in your comment. The free emoji lists are full of smileys, animal faces, everyday objects and things, sports emojis, vehicles, and more. and more. You will find an emoji to suit every comment you type on YouTube.

If your Mac has a Touch Bar, then you can tap the smile face and then tap an emoji to add to YouTube video comments.

YouTuber Javier Mercedes has made a quick tutorial and introduced many more ways to typing emojis on Mac. Check it below and find the best way based on your preferences.

Part 3: How to Add Emoji to YouTube Comments with TubeBuddy?

TubeBuddy is a suite of tools for YouTubers to grow their success. You can access a range of tools, including YouTube comments emojis to improve your visual appeal. It is a free browser extension that you can add to Chrome, Opera, Firefox, and more.

TubeBuddy provides a large collection of emojis and smileys for you to use in your YouTube comments. Additionally, you don’t need to copy-paste anything. The plugin lets you insert emojis from a list with a click. Here are the steps to add emojis to YouTube comments using TubeBuddy:

Step 1: Install TubeBuddy

Visit the TubeBuddy website and install the plugin for your browser. TubeBuddy is available on both Chrome, FireFox, Opera, and Edge, as well as iOS and Android devices.

Step 2: Sign in to YouTube

Sign in to your YouTube account to allow TubeBuddy access to your comments. You will find the TubeBuddy icon beside the YouTube search bar on your browser.

Step 3: Add Emojis at Commenting

A window with a list of emojis will appear on YouTube as you type your comments. You can select any emoji and add it to your comments.

Types of Emojis in TubeBuddy

TubeBuddy is home to a large collection of emojis. You won’t find many emojis anywhere else on the internet. All emojis are grouped under categories like smileys, places, food and drinks, buildings, and more.

You can quickly select a category and then add emoji to YouTube comments. The tool also adds new emojis daily.

Bonus: How to Add Emojis to YouTube Video Title and Description?

You can add cool emojis to your video titles and descriptions for more innovation. People will also be more likely to choose your video as they pop-out on the search results or playlists.

Here is how you can add emojis to YouTube video titles and descriptions:

You can access any list of YouTube comments emojis and select the one you like. Then use your mouse to copy the emoji and paste it into your YouTube titles and description. Or press “Ctrl” + “C” for Windows and “Command” + “C” for Mac to copy your emoji.

Now go to your title or description and press “Ctrl” + “V” for Windows and “Command” + “V” for Mac to paste the emoji.

FAQs about YouTube Video Comments

1. Are Emojis Harmful to Use for YouTube?

We all have heard rumors of using emojis in YouTube video titles or comments may damage views or reputation. However, it’s not true, and emojis have no negative consequences on YouTube.

Rather, you can attract more viewers and even improve YouTube SEO by using emojis. Google also allows emojis in search results, and data shows they rank better. You can use emojis for YouTube with complete peace of mind.

In my opinion, there will be no harmful effects on your views, subscribers, or credibility. Instead, you may be able to appeal to a younger crowd and get more clicks.

1. Will adding Emojis Impact YouTube SEO?

Many people don’t use emojis in their YouTube videos, fearing a negative impact. But all the rumors out there are just rumors without any truth. YouTube doesn’t penalize you in any way if you use emojis in comments, titles, or descriptions. You will not experience any penal actions by including emojis on YouTube.

Google is also friendly with emojis, and many websites use them to stand apart from the crowd. Using emojis on YouTube can be an excellent way to improve your SEO performance. Your videos will also have a chance to show up on Google results and YouTube. Emojis also help your videos look innovative to draw in more views.

Final Thoughts

Using emojis in YouTube comments is a great way to boost the popularity of your videos. You can also use emojis in your video titles and descriptions to appear more innovative. Additionally, emojis can improve your YouTube SEO performance and even help you rank on Google search results.

Copy-pasting emojis is a simple way to use them, but you can also go for other methods. TubeBuddy is a great choice if you want to eliminate the whole copy-paste scenario and include more types of emojis in your comments directly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

From Bland to Brilliant: Transform Your YouTube Channels’ Image

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Also read: