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[New] Elevate Your Content's Reach in YouTube Shorts Formats
Elevate Your Content’s Reach in YouTube Shorts Formats
How to Get More Views with YouTube Shorts
Richard Bennett
Mar 27, 2024• Proven solutions
One of the biggest challenges that people face while using YouTube Shorts is how to get more views. Many new users wonder what and how should they prepare a video that is both 15-to-60 seconds long, and at the same time, it is engaging enough to make the audience view them with excitement.
With that said, the following sections discuss some best practices, and share a couple of tips to increase views on your YouTube Shorts videos.
- Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section
- Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views
- Part 3: Optimize YouTube Shorts to Get More Views
- Part 4: How to Analyze YouTube Shorts Performance
Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section
Comparatively different from other videos, the ones that are added under the ‘Featured’ section are recommended to the audience throughout the YouTube platform on the basis of the algorithms that automatically determine which clips should be liked beach viewer individually.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
To elaborate, generally, YouTube suggests you a video as per your viewing history, browsing statistics, and other such information that the streaming media giant collects over time. On the other hand, the ‘Featured’ videos are suggested according to what YouTube ‘thinks’ might be of your interest, or could be somehow useful to you.
Therefore, when any clip is added as a ‘Featured’ video, YouTube suggests it to more viewers as compared to those that are published under the ‘Recommended’ category.
Note: Although there is a lot more to cover under the ‘Featured’ videos and channels section such as branding, advertisements, etc., such topics are beyond the scope of this piece.
Adding YouTube Shorts videos to the ‘Featured’ section is fairly simple, and the instructions given below explain how this can be done:
Note: It is assumed that you already have a couple of shorts video published on YouTube.
Step 1: Get to YouTube Studio Customization Section
Go to YouTube on your PC’s web browser, sign in to your Google account, click Your videos from the navigation bar in the left, and click Customization from the left bar when the Studio page opens up.
Step 2: Add YouTube Shorts
Click ADD SECTION from the Layout tab in the right window, and click Short videos from the list that appears next to add the YouTube Shorts category.
Step 3: Add Short videos to Featured sections and Save the Changes
Hold the Short videos bar from the moving handle at the left, and move it right below the Featured sections segment. Once the Short videos category is in the right place, click PUBLISH from the top-right corner of the page to save the changes. From this point onward, any YouTube Shorts video that you publish on your channel will be automatically added as ‘Featured’ after its approval.
Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views
The thumbnails are the face of the videos that you publish anywhere online. Therefore, it is imperative to take down the default one that is automatically added by YouTube, and add your own, custom image instead.
To have your own thumbnail, you can either pick any frame from within the video itself, or you can upload a separate photo from your PC, and replace the existing one with it.
Things to Consider for creating attractive thumbnail
While using your custom image as a thumbnail for your YouTube Shots videos, a few things that you should keep in mind include:
- Relevance
Make sure that the new photo that you are planning to use as a thumbnail is relevant to the short video. Any image that is out of context might confuse the viewers, and you may lose your audience and the subscribers forever and for good.
- Clarity
Always use an image with clear content and large text (if any). This lets the viewers easily determine whether the video is of their interest.
- Correctness
You should avoid using misleading images as thumbnails. While such photos would attract more viewers initially, people will gradually lose trust in your channel if they do not find what they expect by the glimpse of the thumbnail.
Part 3: Optimize YouTube Shorts to Get More Views
The fact of the matter is, YouTube Shorts videos aren’t much different that any other video that you publish on the platform. Therefore, the process of optimizing both short and regular videos is identical.
A few things that are extremely important, and play a vital role in optimizing YouTube Shorts videos include:
- Attractive Thumbnail
As mentioned above, the thumbnail of a video is its face, and the prettier and appealing the face is the more audience will it attract, and the more hits your video will get. Therefore, ensure to make the thumbnail of your short videos as attractive as you possibly can.
- Compelling Title
The title says it all. Your short videos will have good chances of getting noticed and hits if they have an impulsive and compelling title that can give the viewers a summary of what they can expect from the clip.
- Detailed Description
The description of your short videos should be complete, and must explain the theme, genre, and nature of the clip. With the detailed description, the viewers will be able to assess if the video would be helpful to them in some manner.
- Tags
Make sure to add relevant tags to your short videos. For instance, adding ‘#Shorts’ in the title or description of the video tells YouTube that the clip is created for YouTube Shorts. Likewise, other tags that are related to the genre and/or theme of the short videos help YouTube suggest your media to the relevant audiences across the website.
Filmora - Best YouTube Shorts Video Editor for PC
- Easily record a video on PC and Mac.
- Edit videos quickly with a wide range of gaming effects.
- Rich video tempaltes and resources for YouTube videos.
- Export to MP4, MOV, MKV, GIF and multiple formats.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Secure Download
Part 4: How to Analyze YouTube Shorts Performance
YouTube Shorts are videos that are no more than 60 seconds long in length. When added under the ‘Featured’ category, you can see a significant amount of increment in the hits, and therefore the view count and the playback duration of your YouTube channel gets directly affected.
However, because these short videos cannot be monetized, at times you may notice that even though the total playback duration and view counts of your YouTube channel are high, your earnings may not be as much as what you would receive if those clips were published as regular videos.
FAQ: Will YouTube Shorts Performance Impact Other YouTube Stats?
Yes. As mentioned above, the view counts and playback durations of YouTube Shorts videos are added to your channel’s statistics. Therefore, with the number of views your short videos get, the overall performance of your YouTube stats is affected accordingly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
One of the biggest challenges that people face while using YouTube Shorts is how to get more views. Many new users wonder what and how should they prepare a video that is both 15-to-60 seconds long, and at the same time, it is engaging enough to make the audience view them with excitement.
With that said, the following sections discuss some best practices, and share a couple of tips to increase views on your YouTube Shorts videos.
- Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section
- Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views
- Part 3: Optimize YouTube Shorts to Get More Views
- Part 4: How to Analyze YouTube Shorts Performance
Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section
Comparatively different from other videos, the ones that are added under the ‘Featured’ section are recommended to the audience throughout the YouTube platform on the basis of the algorithms that automatically determine which clips should be liked beach viewer individually.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
To elaborate, generally, YouTube suggests you a video as per your viewing history, browsing statistics, and other such information that the streaming media giant collects over time. On the other hand, the ‘Featured’ videos are suggested according to what YouTube ‘thinks’ might be of your interest, or could be somehow useful to you.
Therefore, when any clip is added as a ‘Featured’ video, YouTube suggests it to more viewers as compared to those that are published under the ‘Recommended’ category.
Note: Although there is a lot more to cover under the ‘Featured’ videos and channels section such as branding, advertisements, etc., such topics are beyond the scope of this piece.
Adding YouTube Shorts videos to the ‘Featured’ section is fairly simple, and the instructions given below explain how this can be done:
Note: It is assumed that you already have a couple of shorts video published on YouTube.
Step 1: Get to YouTube Studio Customization Section
Go to YouTube on your PC’s web browser, sign in to your Google account, click Your videos from the navigation bar in the left, and click Customization from the left bar when the Studio page opens up.
Step 2: Add YouTube Shorts
Click ADD SECTION from the Layout tab in the right window, and click Short videos from the list that appears next to add the YouTube Shorts category.
Step 3: Add Short videos to Featured sections and Save the Changes
Hold the Short videos bar from the moving handle at the left, and move it right below the Featured sections segment. Once the Short videos category is in the right place, click PUBLISH from the top-right corner of the page to save the changes. From this point onward, any YouTube Shorts video that you publish on your channel will be automatically added as ‘Featured’ after its approval.
Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views
The thumbnails are the face of the videos that you publish anywhere online. Therefore, it is imperative to take down the default one that is automatically added by YouTube, and add your own, custom image instead.
To have your own thumbnail, you can either pick any frame from within the video itself, or you can upload a separate photo from your PC, and replace the existing one with it.
Things to Consider for creating attractive thumbnail
While using your custom image as a thumbnail for your YouTube Shots videos, a few things that you should keep in mind include:
- Relevance
Make sure that the new photo that you are planning to use as a thumbnail is relevant to the short video. Any image that is out of context might confuse the viewers, and you may lose your audience and the subscribers forever and for good.
- Clarity
Always use an image with clear content and large text (if any). This lets the viewers easily determine whether the video is of their interest.
- Correctness
You should avoid using misleading images as thumbnails. While such photos would attract more viewers initially, people will gradually lose trust in your channel if they do not find what they expect by the glimpse of the thumbnail.
Part 3: Optimize YouTube Shorts to Get More Views
The fact of the matter is, YouTube Shorts videos aren’t much different that any other video that you publish on the platform. Therefore, the process of optimizing both short and regular videos is identical.
A few things that are extremely important, and play a vital role in optimizing YouTube Shorts videos include:
- Attractive Thumbnail
As mentioned above, the thumbnail of a video is its face, and the prettier and appealing the face is the more audience will it attract, and the more hits your video will get. Therefore, ensure to make the thumbnail of your short videos as attractive as you possibly can.
- Compelling Title
The title says it all. Your short videos will have good chances of getting noticed and hits if they have an impulsive and compelling title that can give the viewers a summary of what they can expect from the clip.
- Detailed Description
The description of your short videos should be complete, and must explain the theme, genre, and nature of the clip. With the detailed description, the viewers will be able to assess if the video would be helpful to them in some manner.
- Tags
Make sure to add relevant tags to your short videos. For instance, adding ‘#Shorts’ in the title or description of the video tells YouTube that the clip is created for YouTube Shorts. Likewise, other tags that are related to the genre and/or theme of the short videos help YouTube suggest your media to the relevant audiences across the website.
Filmora - Best YouTube Shorts Video Editor for PC
- Easily record a video on PC and Mac.
- Edit videos quickly with a wide range of gaming effects.
- Rich video tempaltes and resources for YouTube videos.
- Export to MP4, MOV, MKV, GIF and multiple formats.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Secure Download
Part 4: How to Analyze YouTube Shorts Performance
YouTube Shorts are videos that are no more than 60 seconds long in length. When added under the ‘Featured’ category, you can see a significant amount of increment in the hits, and therefore the view count and the playback duration of your YouTube channel gets directly affected.
However, because these short videos cannot be monetized, at times you may notice that even though the total playback duration and view counts of your YouTube channel are high, your earnings may not be as much as what you would receive if those clips were published as regular videos.
FAQ: Will YouTube Shorts Performance Impact Other YouTube Stats?
Yes. As mentioned above, the view counts and playback durations of YouTube Shorts videos are added to your channel’s statistics. Therefore, with the number of views your short videos get, the overall performance of your YouTube stats is affected accordingly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
One of the biggest challenges that people face while using YouTube Shorts is how to get more views. Many new users wonder what and how should they prepare a video that is both 15-to-60 seconds long, and at the same time, it is engaging enough to make the audience view them with excitement.
With that said, the following sections discuss some best practices, and share a couple of tips to increase views on your YouTube Shorts videos.
- Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section
- Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views
- Part 3: Optimize YouTube Shorts to Get More Views
- Part 4: How to Analyze YouTube Shorts Performance
Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section
Comparatively different from other videos, the ones that are added under the ‘Featured’ section are recommended to the audience throughout the YouTube platform on the basis of the algorithms that automatically determine which clips should be liked beach viewer individually.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
To elaborate, generally, YouTube suggests you a video as per your viewing history, browsing statistics, and other such information that the streaming media giant collects over time. On the other hand, the ‘Featured’ videos are suggested according to what YouTube ‘thinks’ might be of your interest, or could be somehow useful to you.
Therefore, when any clip is added as a ‘Featured’ video, YouTube suggests it to more viewers as compared to those that are published under the ‘Recommended’ category.
Note: Although there is a lot more to cover under the ‘Featured’ videos and channels section such as branding, advertisements, etc., such topics are beyond the scope of this piece.
Adding YouTube Shorts videos to the ‘Featured’ section is fairly simple, and the instructions given below explain how this can be done:
Note: It is assumed that you already have a couple of shorts video published on YouTube.
Step 1: Get to YouTube Studio Customization Section
Go to YouTube on your PC’s web browser, sign in to your Google account, click Your videos from the navigation bar in the left, and click Customization from the left bar when the Studio page opens up.
Step 2: Add YouTube Shorts
Click ADD SECTION from the Layout tab in the right window, and click Short videos from the list that appears next to add the YouTube Shorts category.
Step 3: Add Short videos to Featured sections and Save the Changes
Hold the Short videos bar from the moving handle at the left, and move it right below the Featured sections segment. Once the Short videos category is in the right place, click PUBLISH from the top-right corner of the page to save the changes. From this point onward, any YouTube Shorts video that you publish on your channel will be automatically added as ‘Featured’ after its approval.
Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views
The thumbnails are the face of the videos that you publish anywhere online. Therefore, it is imperative to take down the default one that is automatically added by YouTube, and add your own, custom image instead.
To have your own thumbnail, you can either pick any frame from within the video itself, or you can upload a separate photo from your PC, and replace the existing one with it.
Things to Consider for creating attractive thumbnail
While using your custom image as a thumbnail for your YouTube Shots videos, a few things that you should keep in mind include:
- Relevance
Make sure that the new photo that you are planning to use as a thumbnail is relevant to the short video. Any image that is out of context might confuse the viewers, and you may lose your audience and the subscribers forever and for good.
- Clarity
Always use an image with clear content and large text (if any). This lets the viewers easily determine whether the video is of their interest.
- Correctness
You should avoid using misleading images as thumbnails. While such photos would attract more viewers initially, people will gradually lose trust in your channel if they do not find what they expect by the glimpse of the thumbnail.
Part 3: Optimize YouTube Shorts to Get More Views
The fact of the matter is, YouTube Shorts videos aren’t much different that any other video that you publish on the platform. Therefore, the process of optimizing both short and regular videos is identical.
A few things that are extremely important, and play a vital role in optimizing YouTube Shorts videos include:
- Attractive Thumbnail
As mentioned above, the thumbnail of a video is its face, and the prettier and appealing the face is the more audience will it attract, and the more hits your video will get. Therefore, ensure to make the thumbnail of your short videos as attractive as you possibly can.
- Compelling Title
The title says it all. Your short videos will have good chances of getting noticed and hits if they have an impulsive and compelling title that can give the viewers a summary of what they can expect from the clip.
- Detailed Description
The description of your short videos should be complete, and must explain the theme, genre, and nature of the clip. With the detailed description, the viewers will be able to assess if the video would be helpful to them in some manner.
- Tags
Make sure to add relevant tags to your short videos. For instance, adding ‘#Shorts’ in the title or description of the video tells YouTube that the clip is created for YouTube Shorts. Likewise, other tags that are related to the genre and/or theme of the short videos help YouTube suggest your media to the relevant audiences across the website.
Filmora - Best YouTube Shorts Video Editor for PC
- Easily record a video on PC and Mac.
- Edit videos quickly with a wide range of gaming effects.
- Rich video tempaltes and resources for YouTube videos.
- Export to MP4, MOV, MKV, GIF and multiple formats.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Secure Download
Part 4: How to Analyze YouTube Shorts Performance
YouTube Shorts are videos that are no more than 60 seconds long in length. When added under the ‘Featured’ category, you can see a significant amount of increment in the hits, and therefore the view count and the playback duration of your YouTube channel gets directly affected.
However, because these short videos cannot be monetized, at times you may notice that even though the total playback duration and view counts of your YouTube channel are high, your earnings may not be as much as what you would receive if those clips were published as regular videos.
FAQ: Will YouTube Shorts Performance Impact Other YouTube Stats?
Yes. As mentioned above, the view counts and playback durations of YouTube Shorts videos are added to your channel’s statistics. Therefore, with the number of views your short videos get, the overall performance of your YouTube stats is affected accordingly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
One of the biggest challenges that people face while using YouTube Shorts is how to get more views. Many new users wonder what and how should they prepare a video that is both 15-to-60 seconds long, and at the same time, it is engaging enough to make the audience view them with excitement.
With that said, the following sections discuss some best practices, and share a couple of tips to increase views on your YouTube Shorts videos.
- Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section
- Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views
- Part 3: Optimize YouTube Shorts to Get More Views
- Part 4: How to Analyze YouTube Shorts Performance
Part 1: Get More Views by Adding Shorts Video to the ‘Featured’ Section
Comparatively different from other videos, the ones that are added under the ‘Featured’ section are recommended to the audience throughout the YouTube platform on the basis of the algorithms that automatically determine which clips should be liked beach viewer individually.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
To elaborate, generally, YouTube suggests you a video as per your viewing history, browsing statistics, and other such information that the streaming media giant collects over time. On the other hand, the ‘Featured’ videos are suggested according to what YouTube ‘thinks’ might be of your interest, or could be somehow useful to you.
Therefore, when any clip is added as a ‘Featured’ video, YouTube suggests it to more viewers as compared to those that are published under the ‘Recommended’ category.
Note: Although there is a lot more to cover under the ‘Featured’ videos and channels section such as branding, advertisements, etc., such topics are beyond the scope of this piece.
Adding YouTube Shorts videos to the ‘Featured’ section is fairly simple, and the instructions given below explain how this can be done:
Note: It is assumed that you already have a couple of shorts video published on YouTube.
Step 1: Get to YouTube Studio Customization Section
Go to YouTube on your PC’s web browser, sign in to your Google account, click Your videos from the navigation bar in the left, and click Customization from the left bar when the Studio page opens up.
Step 2: Add YouTube Shorts
Click ADD SECTION from the Layout tab in the right window, and click Short videos from the list that appears next to add the YouTube Shorts category.
Step 3: Add Short videos to Featured sections and Save the Changes
Hold the Short videos bar from the moving handle at the left, and move it right below the Featured sections segment. Once the Short videos category is in the right place, click PUBLISH from the top-right corner of the page to save the changes. From this point onward, any YouTube Shorts video that you publish on your channel will be automatically added as ‘Featured’ after its approval.
Part 2: Create Attractive Thumbnail for YouTube Shorts to Get More Views
The thumbnails are the face of the videos that you publish anywhere online. Therefore, it is imperative to take down the default one that is automatically added by YouTube, and add your own, custom image instead.
To have your own thumbnail, you can either pick any frame from within the video itself, or you can upload a separate photo from your PC, and replace the existing one with it.
Things to Consider for creating attractive thumbnail
While using your custom image as a thumbnail for your YouTube Shots videos, a few things that you should keep in mind include:
- Relevance
Make sure that the new photo that you are planning to use as a thumbnail is relevant to the short video. Any image that is out of context might confuse the viewers, and you may lose your audience and the subscribers forever and for good.
- Clarity
Always use an image with clear content and large text (if any). This lets the viewers easily determine whether the video is of their interest.
- Correctness
You should avoid using misleading images as thumbnails. While such photos would attract more viewers initially, people will gradually lose trust in your channel if they do not find what they expect by the glimpse of the thumbnail.
Part 3: Optimize YouTube Shorts to Get More Views
The fact of the matter is, YouTube Shorts videos aren’t much different that any other video that you publish on the platform. Therefore, the process of optimizing both short and regular videos is identical.
A few things that are extremely important, and play a vital role in optimizing YouTube Shorts videos include:
- Attractive Thumbnail
As mentioned above, the thumbnail of a video is its face, and the prettier and appealing the face is the more audience will it attract, and the more hits your video will get. Therefore, ensure to make the thumbnail of your short videos as attractive as you possibly can.
- Compelling Title
The title says it all. Your short videos will have good chances of getting noticed and hits if they have an impulsive and compelling title that can give the viewers a summary of what they can expect from the clip.
- Detailed Description
The description of your short videos should be complete, and must explain the theme, genre, and nature of the clip. With the detailed description, the viewers will be able to assess if the video would be helpful to them in some manner.
- Tags
Make sure to add relevant tags to your short videos. For instance, adding ‘#Shorts’ in the title or description of the video tells YouTube that the clip is created for YouTube Shorts. Likewise, other tags that are related to the genre and/or theme of the short videos help YouTube suggest your media to the relevant audiences across the website.
Filmora - Best YouTube Shorts Video Editor for PC
- Easily record a video on PC and Mac.
- Edit videos quickly with a wide range of gaming effects.
- Rich video tempaltes and resources for YouTube videos.
- Export to MP4, MOV, MKV, GIF and multiple formats.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Secure Download
Part 4: How to Analyze YouTube Shorts Performance
YouTube Shorts are videos that are no more than 60 seconds long in length. When added under the ‘Featured’ category, you can see a significant amount of increment in the hits, and therefore the view count and the playback duration of your YouTube channel gets directly affected.
However, because these short videos cannot be monetized, at times you may notice that even though the total playback duration and view counts of your YouTube channel are high, your earnings may not be as much as what you would receive if those clips were published as regular videos.
FAQ: Will YouTube Shorts Performance Impact Other YouTube Stats?
Yes. As mentioned above, the view counts and playback durations of YouTube Shorts videos are added to your channel’s statistics. Therefore, with the number of views your short videos get, the overall performance of your YouTube stats is affected accordingly.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Elevate Your Video Rankings with Effective SEO Tactics
YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.
If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.
YouTube SEO Guide
Quick Jump Menu:
The guide covers these five aspects of YouTube SEO optimization:
- The Basics - Five Main Traffic Sources
- How to Come Up With SEO Topics?
- The Metadata Process
- Promoting Videos Using Off-Channel Marketing
- How to Monitor a Video’s Data?
The Basics - Five Main Traffic Sources
Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.
That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.
YouTube Search
A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.
Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.
Suggested Videos
The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.
Suggested videos that appear next to the video
Suggested videos that appear after the video
Suggested videos that appear from links in a video description.
YouTube Advertising
Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.
Channel Pages, Browse Features, Playlists
Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.
Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.
Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.
External Traffic Sources
Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.
Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.
How to Come Up With SEO Topics
Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.
Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.
Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:
I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.
I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.
I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’
If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.
Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.
After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.
How to find the right keywords ideas?
YouTube Search Suggestions:
This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.
Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:
Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.
Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.
Use YouTube’s Traffic Sources and Search Report:
If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.
Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.
YouTube keyword tools:
https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html
The Metadata Process
Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:
- On Video (Metadata)
- Recommendations
- Channel
- User Action
As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?
Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.
Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.
Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.
Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.
YouTube tag generator:
http://www.betterwaytoweb.com/tag-generator-for-youtube
Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.
Promoting Videos Using Off-Channel Marketing
One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:
Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.
Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.
Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.
Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.
How to Monitor a Video’s Data?
YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.
YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button
Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.
Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.
A Few Final Thoughts
Just keep these fundamental things into your mind when you’re doing YouTube SEO:
YouTube will do anything they can to keep viewer watch longer
So what’s relevant to the content? YouTube
Always suggest videos from the same creator (so you should use brand, channel name tags)
Evaluated what people watch next and which video they ignore.
Displays video with the similar titles and keywords/tags
So what’s relevant to the viewers? YouTube
Learns your preferences, style, tasted
Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: [New] Elevate Your Content's Reach in YouTube Shorts Formats
- Author: Kevin
- Created at : 2024-05-25 16:05:23
- Updated at : 2024-05-26 16:05:23
- Link: https://youtube-videos.techidaily.com/new-elevate-your-contents-reach-in-youtube-shorts-formats/
- License: This work is licensed under CC BY-NC-SA 4.0.
