Dive Deep Into Dynamic Dialogue Dives

Best Free YouTube Comment Finder You Should Try

Richard Bennett

Mar 27, 2024• Proven solutions

Are you trying to make more people notice your YouTube video? According to surveys, YouTube is the second most popular search engine after Google, with more than 100 hours of video uploaded every minute.

For a YouTube influencer, comments play a crucial role, and so is comment modification.

Now, YouTube has not yet come up with a complete comment modification kit. With the existing tools and free comment finder applications combined, it has become easier to remove improper, unprofessional or offensive comments and engage with genuine followers on YouTube.

This thread is a guide for selecting the best YouTube comment finder and a tutorial to use existing YouTube tools to control comments.

Part 1: Best Free YouTube Comments Finder

YouTube Comment Finder is an SEO feature that allows you to look at the best catchphrases for any mainstream YouTube video. Here are some of the best apps that offer the feature.

1. YTComment Finder

YT Comment Finder is one of the most user-friendly and straightforward comment finder tools available on the internet. It is free to use and produces incredible results. Let us see how it works.

• To visit the website, click on the link below https://ytcomment.kmcat.uk/
• A search bar will be visible on the homepage. You can enter the title of the video you wish to search comments for, or the URL of the YouTube channel or a video URL, and then click the Search

• In the next step, you will find a complete list of videos with the same title. Choose your video and click on Search This Video**.**
• A new search bar will appear for any comments you choose to look up.

With YTComment, you can see the basic information about the YouTube video or channel, and to find a comment, all you have to do is type in a word you want to search, and you’ll get a list of all the comments relevant to that term or its synonyms as well.

2. YouTube First Comment Finder

Although YouTube has settings to know about the first comment in a video, that is only accessible to the creator and is a big burden process. With YouTube First Comment Finder, you’re just a click away.

• Open the website through this link https://first-comment.com/
• Paste the URL of your YouTube video in the search box. Click on the FIND There you go! The name of the first commenter of the video will come right in front of you, and you can even see what the comment is and the date of commenting.
• Unique Feature: This website comes with a tutorial and you can find out the first comment of the YouTube quickly with it. However, the feature of this tool is limited.

3. Hadzy

It is one of the most user-friendly and ad-free random comment pickers available for YouTube. Hadzy is quick and can handle more comments than other sites. Hadzy YouTube comment picker is popular among most of the Tubers.

• To open Hadzy, click on the link https://hadzy.com/
• Simply copy and paste the YouTube video’s URL into the homepage’s search bar.
• A pop-up will appear with all the details about the video. You just need to click on Load Data.

• In the next step, you will be redirected to another pop-up with two buttons- ‘View Comments’ and ‘View Statistics.’ Click on View Comments to check the first, second and all the other comments in ascending order.
• Unique feature 1: By clicking the View Statistics button, you can get a track of the popular words used in the comment section and the top questions asked by your followers.
• Unique feature 2: Along with the comment, details of the user, time of commenting, and many more things can be extracted from Hadzy.

Part 2: How to Find the First Comments You Have Posted on YouTube?

There are times when you regret what you’ve commented on in the past or wish to go back and look up your first message on YouTube. However, it is not always possible to recall the channel or video where you left the comment.

So, is there a way or a tool that can make it just a doodle? Certainly yes. Did you know that you can check for any previous comments you’ve made on YouTube regardless of how old it is?

Everything you have to do now follows the steps below. For the following methods, it is preferable to use a browser rather than the YouTube App.

• Go to the homepage of YouTube. At the top left corner, Click on the three-lined icon. Click on History next. You will be redirected to your account’s history section.
• At the right corner, choose History type as ‘community.’ Below that, click on the ‘Comments’ option. Finally, a new tab would open with all your YouTube comment history.

By these basic steps, enjoy editing or deleting your comments and replies directly on YouTube!

However, you will have to scroll down a long way before you hit the end to see your first comment posted on YouTube.

Part 3: How to Find the Latest Comments you have received on YouTube?

You do not get notifications about comments left on your YouTube videos at times. Mostly, it’s due to your notification preferences. When you enable comment notifications, you’ll be informed of all the latest comments on your videos. And this, in turn, allows you to keep track of your followers and engage with them more easily.

YouTube is a vast platform, and there are quite a few modifications hidden everywhere. To know everything is not always possible. Now that you are here let’s see how to locate the most recent comment you’ve got on YouTube.

Step 1: Enable Comment Notifications

• Open the homepage of YouTube, scroll down to ‘Settings’ and click on it. You will be redirected to the Setting page.
• From the bar in the left corner, select Notifications and scroll down and enable ‘Activity on my Channel.’

These steps are convenient both for pc as well as a mobile app. Just follow three steps, Setting-Notifications-Activity on your Channel.

Step 2: Check the Notification Bar

• Click on the bell icon at the top right corner and there you would receive notifications regarding all the comment activities. Click on the particular notification to go to that comment.

Bonus: How to Change the Comments View Order?

Did you know you can also customize your comment section as per your need? On the watch page for your video, you can rearrange the order of the comments. You may sort the comments by top comments or by date added. It’s just simple steps ahead.

• First of all, you need to sign in to YouTube Studio: http://studio.youtube.com ,
• From the left bar, select Content, click a video’s thumbnail, and click on Show More in video details page.

• Under ‘Comments and ratings,’ select Sort by, and then choose between “Top” and “Newest.”
• Save the changes, and you are done!

Conclusion

YouTube comments play a predominant role in handling your business as a YouTuber. It’s reasonable to believe that the search algorithm considers comments on your videos to be a significant indicator of their efficiency, and therefore gives them higher rankings for specific searches.

The higher your video content’s exposure on the internet, the more you’ll be included in YouTube or Google searches.

YouTube Comments Finder helps you keep track of the good and bad comments in your videos and definitely helps improve the SEO of your Channel. Thanks to YouTube’s advanced tools and websites like Hadzy, YouTube comment Finder, YT Comment Finder and YouTube First Comment Finder, managing third-party interaction is a lot simpler today.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Are you trying to make more people notice your YouTube video? According to surveys, YouTube is the second most popular search engine after Google, with more than 100 hours of video uploaded every minute.

For a YouTube influencer, comments play a crucial role, and so is comment modification.

Now, YouTube has not yet come up with a complete comment modification kit. With the existing tools and free comment finder applications combined, it has become easier to remove improper, unprofessional or offensive comments and engage with genuine followers on YouTube.

This thread is a guide for selecting the best YouTube comment finder and a tutorial to use existing YouTube tools to control comments.

Part 1: Best Free YouTube Comments Finder

YouTube Comment Finder is an SEO feature that allows you to look at the best catchphrases for any mainstream YouTube video. Here are some of the best apps that offer the feature.

1. YTComment Finder

YT Comment Finder is one of the most user-friendly and straightforward comment finder tools available on the internet. It is free to use and produces incredible results. Let us see how it works.

• To visit the website, click on the link below https://ytcomment.kmcat.uk/
• A search bar will be visible on the homepage. You can enter the title of the video you wish to search comments for, or the URL of the YouTube channel or a video URL, and then click the Search

• In the next step, you will find a complete list of videos with the same title. Choose your video and click on Search This Video**.**
• A new search bar will appear for any comments you choose to look up.

With YTComment, you can see the basic information about the YouTube video or channel, and to find a comment, all you have to do is type in a word you want to search, and you’ll get a list of all the comments relevant to that term or its synonyms as well.

2. YouTube First Comment Finder

Although YouTube has settings to know about the first comment in a video, that is only accessible to the creator and is a big burden process. With YouTube First Comment Finder, you’re just a click away.

• Open the website through this link https://first-comment.com/
• Paste the URL of your YouTube video in the search box. Click on the FIND There you go! The name of the first commenter of the video will come right in front of you, and you can even see what the comment is and the date of commenting.
• Unique Feature: This website comes with a tutorial and you can find out the first comment of the YouTube quickly with it. However, the feature of this tool is limited.

3. Hadzy

It is one of the most user-friendly and ad-free random comment pickers available for YouTube. Hadzy is quick and can handle more comments than other sites. Hadzy YouTube comment picker is popular among most of the Tubers.

• To open Hadzy, click on the link https://hadzy.com/
• Simply copy and paste the YouTube video’s URL into the homepage’s search bar.
• A pop-up will appear with all the details about the video. You just need to click on Load Data.

• In the next step, you will be redirected to another pop-up with two buttons- ‘View Comments’ and ‘View Statistics.’ Click on View Comments to check the first, second and all the other comments in ascending order.
• Unique feature 1: By clicking the View Statistics button, you can get a track of the popular words used in the comment section and the top questions asked by your followers.
• Unique feature 2: Along with the comment, details of the user, time of commenting, and many more things can be extracted from Hadzy.

Part 2: How to Find the First Comments You Have Posted on YouTube?

There are times when you regret what you’ve commented on in the past or wish to go back and look up your first message on YouTube. However, it is not always possible to recall the channel or video where you left the comment.

So, is there a way or a tool that can make it just a doodle? Certainly yes. Did you know that you can check for any previous comments you’ve made on YouTube regardless of how old it is?

Everything you have to do now follows the steps below. For the following methods, it is preferable to use a browser rather than the YouTube App.

• Go to the homepage of YouTube. At the top left corner, Click on the three-lined icon. Click on History next. You will be redirected to your account’s history section.
• At the right corner, choose History type as ‘community.’ Below that, click on the ‘Comments’ option. Finally, a new tab would open with all your YouTube comment history.

By these basic steps, enjoy editing or deleting your comments and replies directly on YouTube!

However, you will have to scroll down a long way before you hit the end to see your first comment posted on YouTube.

Part 3: How to Find the Latest Comments you have received on YouTube?

You do not get notifications about comments left on your YouTube videos at times. Mostly, it’s due to your notification preferences. When you enable comment notifications, you’ll be informed of all the latest comments on your videos. And this, in turn, allows you to keep track of your followers and engage with them more easily.

YouTube is a vast platform, and there are quite a few modifications hidden everywhere. To know everything is not always possible. Now that you are here let’s see how to locate the most recent comment you’ve got on YouTube.

Step 1: Enable Comment Notifications

• Open the homepage of YouTube, scroll down to ‘Settings’ and click on it. You will be redirected to the Setting page.
• From the bar in the left corner, select Notifications and scroll down and enable ‘Activity on my Channel.’

These steps are convenient both for pc as well as a mobile app. Just follow three steps, Setting-Notifications-Activity on your Channel.

Step 2: Check the Notification Bar

• Click on the bell icon at the top right corner and there you would receive notifications regarding all the comment activities. Click on the particular notification to go to that comment.

Bonus: How to Change the Comments View Order?

Did you know you can also customize your comment section as per your need? On the watch page for your video, you can rearrange the order of the comments. You may sort the comments by top comments or by date added. It’s just simple steps ahead.

• First of all, you need to sign in to YouTube Studio: http://studio.youtube.com ,
• From the left bar, select Content, click a video’s thumbnail, and click on Show More in video details page.

• Under ‘Comments and ratings,’ select Sort by, and then choose between “Top” and “Newest.”
• Save the changes, and you are done!

Conclusion

YouTube comments play a predominant role in handling your business as a YouTuber. It’s reasonable to believe that the search algorithm considers comments on your videos to be a significant indicator of their efficiency, and therefore gives them higher rankings for specific searches.

The higher your video content’s exposure on the internet, the more you’ll be included in YouTube or Google searches.

YouTube Comments Finder helps you keep track of the good and bad comments in your videos and definitely helps improve the SEO of your Channel. Thanks to YouTube’s advanced tools and websites like Hadzy, YouTube comment Finder, YT Comment Finder and YouTube First Comment Finder, managing third-party interaction is a lot simpler today.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Are you trying to make more people notice your YouTube video? According to surveys, YouTube is the second most popular search engine after Google, with more than 100 hours of video uploaded every minute.

For a YouTube influencer, comments play a crucial role, and so is comment modification.

Now, YouTube has not yet come up with a complete comment modification kit. With the existing tools and free comment finder applications combined, it has become easier to remove improper, unprofessional or offensive comments and engage with genuine followers on YouTube.

This thread is a guide for selecting the best YouTube comment finder and a tutorial to use existing YouTube tools to control comments.

Part 1: Best Free YouTube Comments Finder

YouTube Comment Finder is an SEO feature that allows you to look at the best catchphrases for any mainstream YouTube video. Here are some of the best apps that offer the feature.

1. YTComment Finder

YT Comment Finder is one of the most user-friendly and straightforward comment finder tools available on the internet. It is free to use and produces incredible results. Let us see how it works.

• To visit the website, click on the link below https://ytcomment.kmcat.uk/
• A search bar will be visible on the homepage. You can enter the title of the video you wish to search comments for, or the URL of the YouTube channel or a video URL, and then click the Search

• In the next step, you will find a complete list of videos with the same title. Choose your video and click on Search This Video**.**
• A new search bar will appear for any comments you choose to look up.

With YTComment, you can see the basic information about the YouTube video or channel, and to find a comment, all you have to do is type in a word you want to search, and you’ll get a list of all the comments relevant to that term or its synonyms as well.

2. YouTube First Comment Finder

Although YouTube has settings to know about the first comment in a video, that is only accessible to the creator and is a big burden process. With YouTube First Comment Finder, you’re just a click away.

• Open the website through this link https://first-comment.com/
• Paste the URL of your YouTube video in the search box. Click on the FIND There you go! The name of the first commenter of the video will come right in front of you, and you can even see what the comment is and the date of commenting.
• Unique Feature: This website comes with a tutorial and you can find out the first comment of the YouTube quickly with it. However, the feature of this tool is limited.

3. Hadzy

It is one of the most user-friendly and ad-free random comment pickers available for YouTube. Hadzy is quick and can handle more comments than other sites. Hadzy YouTube comment picker is popular among most of the Tubers.

• To open Hadzy, click on the link https://hadzy.com/
• Simply copy and paste the YouTube video’s URL into the homepage’s search bar.
• A pop-up will appear with all the details about the video. You just need to click on Load Data.

• In the next step, you will be redirected to another pop-up with two buttons- ‘View Comments’ and ‘View Statistics.’ Click on View Comments to check the first, second and all the other comments in ascending order.
• Unique feature 1: By clicking the View Statistics button, you can get a track of the popular words used in the comment section and the top questions asked by your followers.
• Unique feature 2: Along with the comment, details of the user, time of commenting, and many more things can be extracted from Hadzy.

Part 2: How to Find the First Comments You Have Posted on YouTube?

There are times when you regret what you’ve commented on in the past or wish to go back and look up your first message on YouTube. However, it is not always possible to recall the channel or video where you left the comment.

So, is there a way or a tool that can make it just a doodle? Certainly yes. Did you know that you can check for any previous comments you’ve made on YouTube regardless of how old it is?

Everything you have to do now follows the steps below. For the following methods, it is preferable to use a browser rather than the YouTube App.

• Go to the homepage of YouTube. At the top left corner, Click on the three-lined icon. Click on History next. You will be redirected to your account’s history section.
• At the right corner, choose History type as ‘community.’ Below that, click on the ‘Comments’ option. Finally, a new tab would open with all your YouTube comment history.

By these basic steps, enjoy editing or deleting your comments and replies directly on YouTube!

However, you will have to scroll down a long way before you hit the end to see your first comment posted on YouTube.

Part 3: How to Find the Latest Comments you have received on YouTube?

You do not get notifications about comments left on your YouTube videos at times. Mostly, it’s due to your notification preferences. When you enable comment notifications, you’ll be informed of all the latest comments on your videos. And this, in turn, allows you to keep track of your followers and engage with them more easily.

YouTube is a vast platform, and there are quite a few modifications hidden everywhere. To know everything is not always possible. Now that you are here let’s see how to locate the most recent comment you’ve got on YouTube.

Step 1: Enable Comment Notifications

• Open the homepage of YouTube, scroll down to ‘Settings’ and click on it. You will be redirected to the Setting page.
• From the bar in the left corner, select Notifications and scroll down and enable ‘Activity on my Channel.’

These steps are convenient both for pc as well as a mobile app. Just follow three steps, Setting-Notifications-Activity on your Channel.

Step 2: Check the Notification Bar

• Click on the bell icon at the top right corner and there you would receive notifications regarding all the comment activities. Click on the particular notification to go to that comment.

Bonus: How to Change the Comments View Order?

Did you know you can also customize your comment section as per your need? On the watch page for your video, you can rearrange the order of the comments. You may sort the comments by top comments or by date added. It’s just simple steps ahead.

• First of all, you need to sign in to YouTube Studio: http://studio.youtube.com ,
• From the left bar, select Content, click a video’s thumbnail, and click on Show More in video details page.

• Under ‘Comments and ratings,’ select Sort by, and then choose between “Top” and “Newest.”
• Save the changes, and you are done!

Conclusion

YouTube comments play a predominant role in handling your business as a YouTuber. It’s reasonable to believe that the search algorithm considers comments on your videos to be a significant indicator of their efficiency, and therefore gives them higher rankings for specific searches.

The higher your video content’s exposure on the internet, the more you’ll be included in YouTube or Google searches.

YouTube Comments Finder helps you keep track of the good and bad comments in your videos and definitely helps improve the SEO of your Channel. Thanks to YouTube’s advanced tools and websites like Hadzy, YouTube comment Finder, YT Comment Finder and YouTube First Comment Finder, managing third-party interaction is a lot simpler today.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Are you trying to make more people notice your YouTube video? According to surveys, YouTube is the second most popular search engine after Google, with more than 100 hours of video uploaded every minute.

For a YouTube influencer, comments play a crucial role, and so is comment modification.

Now, YouTube has not yet come up with a complete comment modification kit. With the existing tools and free comment finder applications combined, it has become easier to remove improper, unprofessional or offensive comments and engage with genuine followers on YouTube.

This thread is a guide for selecting the best YouTube comment finder and a tutorial to use existing YouTube tools to control comments.

Part 1: Best Free YouTube Comments Finder

YouTube Comment Finder is an SEO feature that allows you to look at the best catchphrases for any mainstream YouTube video. Here are some of the best apps that offer the feature.

1. YTComment Finder

YT Comment Finder is one of the most user-friendly and straightforward comment finder tools available on the internet. It is free to use and produces incredible results. Let us see how it works.

• To visit the website, click on the link below https://ytcomment.kmcat.uk/
• A search bar will be visible on the homepage. You can enter the title of the video you wish to search comments for, or the URL of the YouTube channel or a video URL, and then click the Search

• In the next step, you will find a complete list of videos with the same title. Choose your video and click on Search This Video**.**
• A new search bar will appear for any comments you choose to look up.

With YTComment, you can see the basic information about the YouTube video or channel, and to find a comment, all you have to do is type in a word you want to search, and you’ll get a list of all the comments relevant to that term or its synonyms as well.

2. YouTube First Comment Finder

Although YouTube has settings to know about the first comment in a video, that is only accessible to the creator and is a big burden process. With YouTube First Comment Finder, you’re just a click away.

• Open the website through this link https://first-comment.com/
• Paste the URL of your YouTube video in the search box. Click on the FIND There you go! The name of the first commenter of the video will come right in front of you, and you can even see what the comment is and the date of commenting.
• Unique Feature: This website comes with a tutorial and you can find out the first comment of the YouTube quickly with it. However, the feature of this tool is limited.

3. Hadzy

It is one of the most user-friendly and ad-free random comment pickers available for YouTube. Hadzy is quick and can handle more comments than other sites. Hadzy YouTube comment picker is popular among most of the Tubers.

• To open Hadzy, click on the link https://hadzy.com/
• Simply copy and paste the YouTube video’s URL into the homepage’s search bar.
• A pop-up will appear with all the details about the video. You just need to click on Load Data.

• In the next step, you will be redirected to another pop-up with two buttons- ‘View Comments’ and ‘View Statistics.’ Click on View Comments to check the first, second and all the other comments in ascending order.
• Unique feature 1: By clicking the View Statistics button, you can get a track of the popular words used in the comment section and the top questions asked by your followers.
• Unique feature 2: Along with the comment, details of the user, time of commenting, and many more things can be extracted from Hadzy.

Part 2: How to Find the First Comments You Have Posted on YouTube?

There are times when you regret what you’ve commented on in the past or wish to go back and look up your first message on YouTube. However, it is not always possible to recall the channel or video where you left the comment.

So, is there a way or a tool that can make it just a doodle? Certainly yes. Did you know that you can check for any previous comments you’ve made on YouTube regardless of how old it is?

Everything you have to do now follows the steps below. For the following methods, it is preferable to use a browser rather than the YouTube App.

• Go to the homepage of YouTube. At the top left corner, Click on the three-lined icon. Click on History next. You will be redirected to your account’s history section.
• At the right corner, choose History type as ‘community.’ Below that, click on the ‘Comments’ option. Finally, a new tab would open with all your YouTube comment history.

By these basic steps, enjoy editing or deleting your comments and replies directly on YouTube!

However, you will have to scroll down a long way before you hit the end to see your first comment posted on YouTube.

Part 3: How to Find the Latest Comments you have received on YouTube?

You do not get notifications about comments left on your YouTube videos at times. Mostly, it’s due to your notification preferences. When you enable comment notifications, you’ll be informed of all the latest comments on your videos. And this, in turn, allows you to keep track of your followers and engage with them more easily.

YouTube is a vast platform, and there are quite a few modifications hidden everywhere. To know everything is not always possible. Now that you are here let’s see how to locate the most recent comment you’ve got on YouTube.

Step 1: Enable Comment Notifications

• Open the homepage of YouTube, scroll down to ‘Settings’ and click on it. You will be redirected to the Setting page.
• From the bar in the left corner, select Notifications and scroll down and enable ‘Activity on my Channel.’

These steps are convenient both for pc as well as a mobile app. Just follow three steps, Setting-Notifications-Activity on your Channel.

Step 2: Check the Notification Bar

• Click on the bell icon at the top right corner and there you would receive notifications regarding all the comment activities. Click on the particular notification to go to that comment.

Bonus: How to Change the Comments View Order?

Did you know you can also customize your comment section as per your need? On the watch page for your video, you can rearrange the order of the comments. You may sort the comments by top comments or by date added. It’s just simple steps ahead.

• First of all, you need to sign in to YouTube Studio: http://studio.youtube.com ,
• From the left bar, select Content, click a video’s thumbnail, and click on Show More in video details page.

• Under ‘Comments and ratings,’ select Sort by, and then choose between “Top” and “Newest.”
• Save the changes, and you are done!

Conclusion

YouTube comments play a predominant role in handling your business as a YouTuber. It’s reasonable to believe that the search algorithm considers comments on your videos to be a significant indicator of their efficiency, and therefore gives them higher rankings for specific searches.

The higher your video content’s exposure on the internet, the more you’ll be included in YouTube or Google searches.

YouTube Comments Finder helps you keep track of the good and bad comments in your videos and definitely helps improve the SEO of your Channel. Thanks to YouTube’s advanced tools and websites like Hadzy, YouTube comment Finder, YT Comment Finder and YouTube First Comment Finder, managing third-party interaction is a lot simpler today.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Innovative Strategies for Amplifying Subscriber Numbers via Channel Branding

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Also read: