Decoding the Visual Language of YouTube Thumbnails

The Ultimate Guide to YouTube Thumbnails that Get Views

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Monetary Spectrum: A Glimpse Into Mr. Beast’s World

Have you ever wondered how much a YouTuber might make by just uploading a video? Does it intrigue you how the famous YouTubers became famous in the first place?

Well quite reasonably, YouTube has given so many artists a platform to showcase their talent and earn easily. One such YouTuber is Mr. Beast, who has not only earned a lot but also has been an inspiration to many for making creative content and generating income.

We will now go through the life of Mr. Beast and know how much Mr. Beast earns, what his net worth is, and how you can be a successful YouTuber in a few simple steps.

1. How to create quality content with Wondershare Filmora

Part 1: Who is Mr. Beast?

Jimmy Donaldson, famously known as Mr. Beast, is a sensational young talent who got renowned due to his YouTube channel. His content comprises mainly Gameplay Videos, Worst intros, and much more. He’s also appreciated for his philanthropy and his deep love for charity.

Here’s a quick biography of Mr. Beast.

Mr. Beast’s (Jimmy Donaldson) Biography
Real Name	Jimmy Donaldson
Age	24 Years
Gender	Male
Height	6 feet 3 inches
Nationality	American
Profession	YouTuber, Content Creator
Net Worth	$40 Million
Monthly Income and Salary	$3 Million
Yearly Income in India Rupees	$30 Million

After getting an overview of who he is, the following article will reveal what makes Jimmy so famous on YouTube and how much money Mr. Beast makes from YouTube.

Part 2: Mr. Beast YouTube Income

Mr. Beast is the second most known YouTuber in the world, in terms of the number of subscribers. He has established himself as a successful YouTube at such a young age by earning around $30 million yearly, which makes his bank accounts boil.

Mr. Beast’s YouTube income is around $3 Million per month, which mostly goes back into making the videos. Most of his income is generated through ads, sponsored posts, and brand deals.

Mr.Beast’s YouTube Stats
Total Videos Uploaded	728 videos
Subscribers	104 million
Overall Video views	16.6 Billion
Last 30 Days’ views	340.7 Million
Estimated Monthly Earnings	$ 550.31K - $ 1.7M
Estimated Yearly Earnings	$12 Million

As you know, YouTube operates on a cbasis. This means per 1000 views, you can expect to make $3-$10. By estimated calculations, Mr. Beast makes $500,000 -$1 million per video.

The data represents Mr. Beast’s YouTube earning of last 6 years. His earnings were substantially low since the start of his YouTube career in early 2017 when he posted his first video of counting 100,000 . However, it began to increase with time.

Part 3: Why is Mr. Beast Trending on YouTube?

Mr. Beast is known for going above and beyond for his YouTube content. He also runs other YouTube channels, besides Mr. Beast, that are mainly based on Philanthropy, Gaming videos, Short Videos, etc that also account for his huge income. Some of the reasons why he is so successful are

A Relentless amount of work and effort:

Mr. Beast has put in a relentless amount of work and effort into his videos. He has been making videos at the age of 13.

Specified target audience:

Mr. Beast makes videos that are based on enduring challenges and cash prizes to the winners. The audience of his videos, the contestants specially, are those people who are in need of money or are low-paid workers, waiters and Uber Drivers etc.

Engaging Videos:

The most unique thing about Mr. Beast’s videos is that he has the least appearance in them. He mostly focuses on something that the viewers can engage with: the contestants, the unique and expensive video sets and the storyline. If you have to watch a video just to learn a way to earn a $100,000, won’t you do it?

Here’s the typical flow of a MrBeast video:

1. He introduces a challenge
2. He then explains the rules
3. He announces a reward (Cash/ Merchandise/ Car)
4. He then follows the contestants as they face the challenge
5. Lastly he gives the winner lots of money

Skillfully Edited Videos

Mr. Beast’s carefully crafted videos have a unique element of motion graphics throughout his video that not only make the video colorful and interactive. Moreover, each clip is only seconds long, which creates a fast yet exciting pace for his content, that makes you hooked to the video.

Have a look at his most viewed video that captured around 245 million views. It showcased a Real-life Squid Game challenge!

$456,000 Squid Game In Real Life!

Feel-Good Element

You might have looked at the creative side of Mr. Beast uptil now, but he is also a very generous human. While helping people in terms of cash prizes, he donates most of his income to his family, friends, and charity.

The keen element of his video is to generate enough engagement that would help him spare the money for the poor, and that is what stands him out.

Bonus Tips: How To Be a Successful YouTuber and Make Videos Like Mr. Beast

Becoming a successful YouTuber like MrBeast is not too complicated. Here are some bonus tips:

Put Efforts

People put loads of effort and money into making the kind of videos that would gain popularity and, in turn, provide them with an excellent earning opportunity.

Understand the Audience

Knowing what the audience demands and how your content can be more engaging are a key to becoming popular.

Hire an expert team

Along with the research, your online presence and how you present yourself are essential. Even though you may lay the foundations of a channel, the team helps you, with their expertise, in making successful content to upload. This would increase the chance of videos becoming popular.

Produce Quality Content

Lastly, creating quality content is essential for a successful YouTuber. Making and editing videos is a straightforward process that can be carried out using various softwares.

Once you deliver your all, patience is all you need since no YouTuber has become trending in a day!

Let us now understand how you can make quality content in Wondershare Filmora.

How to create quality content with Wondershare Filmora

Wondershare Filmora is one of those softwares that are easy to understand and can help make great videos at home.

Here’s a brief outlook on the few steps you need to carry out to make or edit a video and make it more engaging.

Steps to create or edit a video in Filmora:

You need to have downloaded a trial version of Wondershare Filmora before you begin:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Import files

By clicking on ‘import,’ you can access the folder to browse the videos you need.

This software gives easy access to videos necessary for the edit and helps you manage them later during the edit. All the files are in the album shown in the left tray, and the ones needed can be displayed in the right window by double-clicking them.

Step2 Insert the video in timelines

To insert a video in the timeline section, drag and drop the files from the media library that will serve as the background video in the first track, then drag and drop another video that you want to add on top of the background video in the second track.

Step3 Alter Speed and Duration Settings

You may alter the duration of the video using the Speed and Duration Settings.

Similarly, if you want to add more than one video together, you can carry out the same process on multiple tracks to share the same frame.

Step4 Adjust the size and positioning of the video

You can also access the editing interface to adjust the position of the video on top. Simply drag the sliders on the interface to change the size, direction and position of the video.

Step5 Advance editing

Some advanced editing can also be done to make the video more impressive. Double-click the video to open the editing panel. You can carry out multiple tasks like

1. Applying motion effects

2. Adjust the tone of video

3. Change the colors of video

4. Play with the audio.

Filmora also has the feature of applying masks to the video; these come in different shapes and positions and can be adjusted accordingly.

Step6 Add effects, stock video, elements, and transitions from Filmora’s vast library

Filmora has additional features like stock photos and video footage that can be added to enhance the beauty of the video content.

Effects:

Go to the top menu and click on effects; you can find many of them; they are categorized in the left vertical menu.

Stock Videos:

Go to the official site of Filmora video stocks . There are a large number of video templates, stock videos, images, and audio files.

You can also access the stock videos from Pixels, Giphy, Pixabay, and Unsplash without leaving the Filmora Software. Go to the Stock Media section in the top menu to access these.

Now you can easily find content to make your videos attractive.

Elements:

Filmora has an extensive stock of Elements; with the proper use of Elements in YouTube videos, you can make them engaging and interactive. You already know the importance of interactive videos.

Find multiple elements from the Element section beside the effects and transition section in Filmora.

Transition:

Transition smoothens the video, especially when various clips are combined. Use transitions from the Filmora Transition section and set the stage for the next scene, convey the mood and smoothen your YouTube video.

The presence of this library reduces the labor of finding images on the internet, makes them accessible to the user, and makes the video interesting.

Step7 Export and save the video

The video is saved by simply clicking ‘ Export.’ You can always share the video online or offline, either publish directly on social media or save it on your computer for later upload.

The quality content that you obtain from Filmora can now be used to inspire millions of viewers out there. You are just an upload away!

Final Words

YouTube has made careers of a lot of people under the banner of creative video content that could otherwise go unnoticed.

No doubt, Mr. Beast has become a leading artist on this platform and made a tremendous amount of money through it, which inspires billions of people what they can achieve with a little creativity and loads of passion!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Who is Mr. Beast?

Jimmy Donaldson, famously known as Mr. Beast, is a sensational young talent who got renowned due to his YouTube channel. His content comprises mainly Gameplay Videos, Worst intros, and much more. He’s also appreciated for his philanthropy and his deep love for charity.

Here’s a quick biography of Mr. Beast.

Mr. Beast’s (Jimmy Donaldson) Biography
Real Name	Jimmy Donaldson
Age	24 Years
Gender	Male
Height	6 feet 3 inches
Nationality	American
Profession	YouTuber, Content Creator
Net Worth	$40 Million
Monthly Income and Salary	$3 Million
Yearly Income in India Rupees	$30 Million

After getting an overview of who he is, the following article will reveal what makes Jimmy so famous on YouTube and how much money Mr. Beast makes from YouTube.

Part 2: Mr. Beast YouTube Income

Mr. Beast is the second most known YouTuber in the world, in terms of the number of subscribers. He has established himself as a successful YouTube at such a young age by earning around $30 million yearly, which makes his bank accounts boil.

Mr. Beast’s YouTube income is around $3 Million per month, which mostly goes back into making the videos. Most of his income is generated through ads, sponsored posts, and brand deals.

Mr.Beast’s YouTube Stats
Total Videos Uploaded	728 videos
Subscribers	104 million
Overall Video views	16.6 Billion
Last 30 Days’ views	340.7 Million
Estimated Monthly Earnings	$ 550.31K - $ 1.7M
Estimated Yearly Earnings	$12 Million

As you know, YouTube operates on a cbasis. This means per 1000 views, you can expect to make $3-$10. By estimated calculations, Mr. Beast makes $500,000 -$1 million per video.

The data represents Mr. Beast’s YouTube earning of last 6 years. His earnings were substantially low since the start of his YouTube career in early 2017 when he posted his first video of counting 100,000 . However, it began to increase with time.

Part 3: Why is Mr. Beast Trending on YouTube?

Mr. Beast is known for going above and beyond for his YouTube content. He also runs other YouTube channels, besides Mr. Beast, that are mainly based on Philanthropy, Gaming videos, Short Videos, etc that also account for his huge income. Some of the reasons why he is so successful are

A Relentless amount of work and effort:

Mr. Beast has put in a relentless amount of work and effort into his videos. He has been making videos at the age of 13.

Specified target audience:

Mr. Beast makes videos that are based on enduring challenges and cash prizes to the winners. The audience of his videos, the contestants specially, are those people who are in need of money or are low-paid workers, waiters and Uber Drivers etc.

Engaging Videos:

The most unique thing about Mr. Beast’s videos is that he has the least appearance in them. He mostly focuses on something that the viewers can engage with: the contestants, the unique and expensive video sets and the storyline. If you have to watch a video just to learn a way to earn a $100,000, won’t you do it?

Here’s the typical flow of a MrBeast video:

1. He introduces a challenge
2. He then explains the rules
3. He announces a reward (Cash/ Merchandise/ Car)
4. He then follows the contestants as they face the challenge
5. Lastly he gives the winner lots of money

Skillfully Edited Videos

Mr. Beast’s carefully crafted videos have a unique element of motion graphics throughout his video that not only make the video colorful and interactive. Moreover, each clip is only seconds long, which creates a fast yet exciting pace for his content, that makes you hooked to the video.

Have a look at his most viewed video that captured around 245 million views. It showcased a Real-life Squid Game challenge!

$456,000 Squid Game In Real Life!

Feel-Good Element

You might have looked at the creative side of Mr. Beast uptil now, but he is also a very generous human. While helping people in terms of cash prizes, he donates most of his income to his family, friends, and charity.

The keen element of his video is to generate enough engagement that would help him spare the money for the poor, and that is what stands him out.

Bonus Tips: How To Be a Successful YouTuber and Make Videos Like Mr. Beast

Becoming a successful YouTuber like MrBeast is not too complicated. Here are some bonus tips:

Put Efforts

People put loads of effort and money into making the kind of videos that would gain popularity and, in turn, provide them with an excellent earning opportunity.

Understand the Audience

Knowing what the audience demands and how your content can be more engaging are a key to becoming popular.

Hire an expert team

Along with the research, your online presence and how you present yourself are essential. Even though you may lay the foundations of a channel, the team helps you, with their expertise, in making successful content to upload. This would increase the chance of videos becoming popular.

Produce Quality Content

Lastly, creating quality content is essential for a successful YouTuber. Making and editing videos is a straightforward process that can be carried out using various softwares.

Once you deliver your all, patience is all you need since no YouTuber has become trending in a day!

Let us now understand how you can make quality content in Wondershare Filmora.

How to create quality content with Wondershare Filmora

Wondershare Filmora is one of those softwares that are easy to understand and can help make great videos at home.

Here’s a brief outlook on the few steps you need to carry out to make or edit a video and make it more engaging.

Steps to create or edit a video in Filmora:

You need to have downloaded a trial version of Wondershare Filmora before you begin:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Import files

By clicking on ‘import,’ you can access the folder to browse the videos you need.

This software gives easy access to videos necessary for the edit and helps you manage them later during the edit. All the files are in the album shown in the left tray, and the ones needed can be displayed in the right window by double-clicking them.

Step2 Insert the video in timelines

To insert a video in the timeline section, drag and drop the files from the media library that will serve as the background video in the first track, then drag and drop another video that you want to add on top of the background video in the second track.

Step3 Alter Speed and Duration Settings

You may alter the duration of the video using the Speed and Duration Settings.

Similarly, if you want to add more than one video together, you can carry out the same process on multiple tracks to share the same frame.

Step4 Adjust the size and positioning of the video

You can also access the editing interface to adjust the position of the video on top. Simply drag the sliders on the interface to change the size, direction and position of the video.

Step5 Advance editing

Some advanced editing can also be done to make the video more impressive. Double-click the video to open the editing panel. You can carry out multiple tasks like

1. Applying motion effects

2. Adjust the tone of video

3. Change the colors of video

4. Play with the audio.

Filmora also has the feature of applying masks to the video; these come in different shapes and positions and can be adjusted accordingly.

Step6 Add effects, stock video, elements, and transitions from Filmora’s vast library

Filmora has additional features like stock photos and video footage that can be added to enhance the beauty of the video content.

Effects:

Go to the top menu and click on effects; you can find many of them; they are categorized in the left vertical menu.

Stock Videos:

Go to the official site of Filmora video stocks . There are a large number of video templates, stock videos, images, and audio files.

You can also access the stock videos from Pixels, Giphy, Pixabay, and Unsplash without leaving the Filmora Software. Go to the Stock Media section in the top menu to access these.

Now you can easily find content to make your videos attractive.

Elements:

Filmora has an extensive stock of Elements; with the proper use of Elements in YouTube videos, you can make them engaging and interactive. You already know the importance of interactive videos.

Find multiple elements from the Element section beside the effects and transition section in Filmora.

Transition:

Transition smoothens the video, especially when various clips are combined. Use transitions from the Filmora Transition section and set the stage for the next scene, convey the mood and smoothen your YouTube video.

The presence of this library reduces the labor of finding images on the internet, makes them accessible to the user, and makes the video interesting.

Step7 Export and save the video

The video is saved by simply clicking ‘ Export.’ You can always share the video online or offline, either publish directly on social media or save it on your computer for later upload.

The quality content that you obtain from Filmora can now be used to inspire millions of viewers out there. You are just an upload away!

Final Words

YouTube has made careers of a lot of people under the banner of creative video content that could otherwise go unnoticed.

No doubt, Mr. Beast has become a leading artist on this platform and made a tremendous amount of money through it, which inspires billions of people what they can achieve with a little creativity and loads of passion!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Also read: