Deception’s Toll: Consequences of Fake Supporters in Video Markets

The Dangers of Buying Fake YouTube Subscribers

Richard Bennett

Oct 26, 2023• Proven solutions

0

Being successful on YouTube is far from easy (although there are free and simple ways to get started ). Looking at channels that have millions of subscribers or videos that have God knows how many daily views may prompt you to start thinking about buying subscribers for your YouTube channel.

There is an ongoing debate as to whether or not this is a legitimate method of promoting the organic growth of your channel. A lot of people think buying subscribers and viewers is more damaging than it is helpful for YouTubers who opt to go down that road.

Before buying subscribers or views you first must make sure that the provider you’re considering doing business with is trustworthy. It may turn out that the service you purchased subscribers from is a scam designed to take your money. Besides being scammed, there are several other major concerns that make buying subscribers for your YouTube channel a questionable choice.

Let’s have a look at how buying subscribers may hurt your channel and ruin your chances of achieving YouTube success.

The Odds of Getting Banned

If you’re considering buying subscribers, your most pressing question might be “Will I get banned?” This is completely within reason because your first concern should be to avoid being penalized by YouTube.

If YouTube’s algorithm catches you buying fake views, your video will be removed. We should specify that “fake views” means “views generated by a bot.”

Buying real human views is a bit of a grey area — not technically against the rules, but frowned upon and potentially risky if the delivery of the views results makes YouTube think you’re using a bot.

What To Do If You Get Caught For Fake Subs and Views

If your video is removed for artificially inflating your view count you can try to restore it by filling out the YouTube View Abuse Appeal Form . Even if you manage to restore your video, your channel will get a red flag — not the kind you get for copyright violation, but an internal one that keeps the YouTube’s algorithm alert in case you try to do the same thing again.

Being caught more than once gaming the system may result in your videos being permanently removed or your channel being completely suspended. When providers of views and subscribers advertise their services as safe they are actually saying that their service will not raise red flags with YouTube’s algorithm.

The only way in which they can guarantee that is if they intend on delivering high retention views, which means that actual people will click on your video and watch it from the beginning until the end. There are services that have proven to deliver this level of quality, and if you are interested you should check out Buy Views Review, which is a site that tests and rates these services.

Buying subscribers is riskier than buying views, but there are still some services that are better than others.

What to Consider When Buying YouTube Subscribers

While purchasing subscribers for a YouTube channel that doesn’t really make money is looked upon relatively lightly, buying views or subscribers to gain profit is an entirely different matter.

As you probably already know, YouTube videos are monetized through AdSense, which has far stricter rules about attempts to trick the system. Getting caught by AdSense may result in being banned from using AdSense, which means that your account will be suspended and you will not be allowed to open another account.

Buying fake views and subscribers to try and turn a profit involves a lot of risks, especially because the financial gain you will be able to make isn’t significant. There are other ways to make money on YouTube than to get subscribers.

The best advice for YouTube creators who want to buy views and subscribers is to go through official channels. The reason for buying real views isn’t technically against the rules is because Google could be said to sell views itself through its ad services. Paying Google for YouTube views is highly unlikely to backfire on you, while you can also consider hiring freelancers to get you legitimate subscribers and views, the quality of their services can range from excellent to terrible and it will be hard to find reliable reviews.

Other Risks of Buying Subscribers

Besides getting into trouble with YouTube, there are other risks involved with buying subscribers.

The whole idea behind buying fake subscribers is to make your channel look more popular to attract real subscribers, but in order to attract real subscribers, your videos need to rank in YouTube’s search engine. There are legitimate optimization tactics that can help you do that, but it does require more patience.

The amount of time viewers spend watching your video is the most important statistic for determining how well ranked your videos are in search queries on YouTube and if you buy fake views or fake subscribers, the viewer retention rates will remain the same.

Why Fake YouTube Subscribers Are a Waste of Money

Buying fake subscribers won’t help get your videos in front of real viewers.

Your channel and your videos will continue to perform poorly in the search results as long as the viewer retention rates remain low. This is because buying subscribers doesn’t mean that you will be buying views or watch time.

In most cases, subscribers who you have paid for will not watch your videos. If your subscriber count suddenly shoots up, but your view count and watch time does not reflect that growth, YouTube’s algorithm will pick up on that. You may not face any official disciplinary action, but the algorithm will ensure that your videos are ranked very low in search results making it impossible to grow.

Alternative to Buying Fake YouTube Subscribers

The best strategy is to grow your channel organically, even though it will take a lot of time. Create a community that loves and follows your work and you will never have to think about how to get fake subscribers.

If you would like to avoid even the slightest possibility of your channel getting hurt, create content that YouTube viewers will enjoy watching or find helpful, and keep making them consistently. It might take a long time, but you will start to see growth.

This is the best way to develop a loyal fan base that will help you get more subscribers. Views and subscribers you get from bot farms, which is where most of the bought subscribers and views come from, maybe excellent at imitating the human online behavior, but there will be consequences if you get caught.

Buying subscribers is unlikely to have a huge effect on the growth rate of your channel. Also, this method for increasing traffic on your channel will not take you a step closer to creating a community of subscribers who can’t wait to watch your next video, which should be the ultimate goal of every aspiring YouTube creator.

In conclusion, we don’t recommend that you buy fake YouTube subscribers.

Make Impressive YouTube Video with Filmora to Grow Your Subscriber

Since YouTube is a video platform, your video is what attracts your subscribers. That’s why you should make sure your video stays high quality. However, not all of us are pros of video editing. We need tools to help. Then why not try Filmora? As a video editing software, Filmora has features that can help you make impressive videos.

Key features

• Motion Tracking: Add elements to moving objects easily.
• Audio Ducking: Reduce the volume of background music and make your dialogue stand out.
• Green Screen: Change your background and create magic-like effects with only a few clicks.
• Split Screen: Edit your tutorial or gaming video with Split Screen.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Being successful on YouTube is far from easy (although there are free and simple ways to get started ). Looking at channels that have millions of subscribers or videos that have God knows how many daily views may prompt you to start thinking about buying subscribers for your YouTube channel.

There is an ongoing debate as to whether or not this is a legitimate method of promoting the organic growth of your channel. A lot of people think buying subscribers and viewers is more damaging than it is helpful for YouTubers who opt to go down that road.

Before buying subscribers or views you first must make sure that the provider you’re considering doing business with is trustworthy. It may turn out that the service you purchased subscribers from is a scam designed to take your money. Besides being scammed, there are several other major concerns that make buying subscribers for your YouTube channel a questionable choice.

Let’s have a look at how buying subscribers may hurt your channel and ruin your chances of achieving YouTube success.

The Odds of Getting Banned

If you’re considering buying subscribers, your most pressing question might be “Will I get banned?” This is completely within reason because your first concern should be to avoid being penalized by YouTube.

If YouTube’s algorithm catches you buying fake views, your video will be removed. We should specify that “fake views” means “views generated by a bot.”

Buying real human views is a bit of a grey area — not technically against the rules, but frowned upon and potentially risky if the delivery of the views results makes YouTube think you’re using a bot.

What To Do If You Get Caught For Fake Subs and Views

If your video is removed for artificially inflating your view count you can try to restore it by filling out the YouTube View Abuse Appeal Form . Even if you manage to restore your video, your channel will get a red flag — not the kind you get for copyright violation, but an internal one that keeps the YouTube’s algorithm alert in case you try to do the same thing again.

Being caught more than once gaming the system may result in your videos being permanently removed or your channel being completely suspended. When providers of views and subscribers advertise their services as safe they are actually saying that their service will not raise red flags with YouTube’s algorithm.

The only way in which they can guarantee that is if they intend on delivering high retention views, which means that actual people will click on your video and watch it from the beginning until the end. There are services that have proven to deliver this level of quality, and if you are interested you should check out Buy Views Review, which is a site that tests and rates these services.

Buying subscribers is riskier than buying views, but there are still some services that are better than others.

What to Consider When Buying YouTube Subscribers

While purchasing subscribers for a YouTube channel that doesn’t really make money is looked upon relatively lightly, buying views or subscribers to gain profit is an entirely different matter.

As you probably already know, YouTube videos are monetized through AdSense, which has far stricter rules about attempts to trick the system. Getting caught by AdSense may result in being banned from using AdSense, which means that your account will be suspended and you will not be allowed to open another account.

Buying fake views and subscribers to try and turn a profit involves a lot of risks, especially because the financial gain you will be able to make isn’t significant. There are other ways to make money on YouTube than to get subscribers.

The best advice for YouTube creators who want to buy views and subscribers is to go through official channels. The reason for buying real views isn’t technically against the rules is because Google could be said to sell views itself through its ad services. Paying Google for YouTube views is highly unlikely to backfire on you, while you can also consider hiring freelancers to get you legitimate subscribers and views, the quality of their services can range from excellent to terrible and it will be hard to find reliable reviews.

Other Risks of Buying Subscribers

Besides getting into trouble with YouTube, there are other risks involved with buying subscribers.

The whole idea behind buying fake subscribers is to make your channel look more popular to attract real subscribers, but in order to attract real subscribers, your videos need to rank in YouTube’s search engine. There are legitimate optimization tactics that can help you do that, but it does require more patience.

The amount of time viewers spend watching your video is the most important statistic for determining how well ranked your videos are in search queries on YouTube and if you buy fake views or fake subscribers, the viewer retention rates will remain the same.

Why Fake YouTube Subscribers Are a Waste of Money

Buying fake subscribers won’t help get your videos in front of real viewers.

Your channel and your videos will continue to perform poorly in the search results as long as the viewer retention rates remain low. This is because buying subscribers doesn’t mean that you will be buying views or watch time.

In most cases, subscribers who you have paid for will not watch your videos. If your subscriber count suddenly shoots up, but your view count and watch time does not reflect that growth, YouTube’s algorithm will pick up on that. You may not face any official disciplinary action, but the algorithm will ensure that your videos are ranked very low in search results making it impossible to grow.

Alternative to Buying Fake YouTube Subscribers

The best strategy is to grow your channel organically, even though it will take a lot of time. Create a community that loves and follows your work and you will never have to think about how to get fake subscribers.

If you would like to avoid even the slightest possibility of your channel getting hurt, create content that YouTube viewers will enjoy watching or find helpful, and keep making them consistently. It might take a long time, but you will start to see growth.

This is the best way to develop a loyal fan base that will help you get more subscribers. Views and subscribers you get from bot farms, which is where most of the bought subscribers and views come from, maybe excellent at imitating the human online behavior, but there will be consequences if you get caught.

Buying subscribers is unlikely to have a huge effect on the growth rate of your channel. Also, this method for increasing traffic on your channel will not take you a step closer to creating a community of subscribers who can’t wait to watch your next video, which should be the ultimate goal of every aspiring YouTube creator.

In conclusion, we don’t recommend that you buy fake YouTube subscribers.

Make Impressive YouTube Video with Filmora to Grow Your Subscriber

Since YouTube is a video platform, your video is what attracts your subscribers. That’s why you should make sure your video stays high quality. However, not all of us are pros of video editing. We need tools to help. Then why not try Filmora? As a video editing software, Filmora has features that can help you make impressive videos.

Key features

• Motion Tracking: Add elements to moving objects easily.
• Audio Ducking: Reduce the volume of background music and make your dialogue stand out.
• Green Screen: Change your background and create magic-like effects with only a few clicks.
• Split Screen: Edit your tutorial or gaming video with Split Screen.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Being successful on YouTube is far from easy (although there are free and simple ways to get started ). Looking at channels that have millions of subscribers or videos that have God knows how many daily views may prompt you to start thinking about buying subscribers for your YouTube channel.

There is an ongoing debate as to whether or not this is a legitimate method of promoting the organic growth of your channel. A lot of people think buying subscribers and viewers is more damaging than it is helpful for YouTubers who opt to go down that road.

Before buying subscribers or views you first must make sure that the provider you’re considering doing business with is trustworthy. It may turn out that the service you purchased subscribers from is a scam designed to take your money. Besides being scammed, there are several other major concerns that make buying subscribers for your YouTube channel a questionable choice.

Let’s have a look at how buying subscribers may hurt your channel and ruin your chances of achieving YouTube success.

The Odds of Getting Banned

If you’re considering buying subscribers, your most pressing question might be “Will I get banned?” This is completely within reason because your first concern should be to avoid being penalized by YouTube.

If YouTube’s algorithm catches you buying fake views, your video will be removed. We should specify that “fake views” means “views generated by a bot.”

Buying real human views is a bit of a grey area — not technically against the rules, but frowned upon and potentially risky if the delivery of the views results makes YouTube think you’re using a bot.

What To Do If You Get Caught For Fake Subs and Views

If your video is removed for artificially inflating your view count you can try to restore it by filling out the YouTube View Abuse Appeal Form . Even if you manage to restore your video, your channel will get a red flag — not the kind you get for copyright violation, but an internal one that keeps the YouTube’s algorithm alert in case you try to do the same thing again.

Being caught more than once gaming the system may result in your videos being permanently removed or your channel being completely suspended. When providers of views and subscribers advertise their services as safe they are actually saying that their service will not raise red flags with YouTube’s algorithm.

The only way in which they can guarantee that is if they intend on delivering high retention views, which means that actual people will click on your video and watch it from the beginning until the end. There are services that have proven to deliver this level of quality, and if you are interested you should check out Buy Views Review, which is a site that tests and rates these services.

Buying subscribers is riskier than buying views, but there are still some services that are better than others.

What to Consider When Buying YouTube Subscribers

While purchasing subscribers for a YouTube channel that doesn’t really make money is looked upon relatively lightly, buying views or subscribers to gain profit is an entirely different matter.

As you probably already know, YouTube videos are monetized through AdSense, which has far stricter rules about attempts to trick the system. Getting caught by AdSense may result in being banned from using AdSense, which means that your account will be suspended and you will not be allowed to open another account.

Buying fake views and subscribers to try and turn a profit involves a lot of risks, especially because the financial gain you will be able to make isn’t significant. There are other ways to make money on YouTube than to get subscribers.

The best advice for YouTube creators who want to buy views and subscribers is to go through official channels. The reason for buying real views isn’t technically against the rules is because Google could be said to sell views itself through its ad services. Paying Google for YouTube views is highly unlikely to backfire on you, while you can also consider hiring freelancers to get you legitimate subscribers and views, the quality of their services can range from excellent to terrible and it will be hard to find reliable reviews.

Other Risks of Buying Subscribers

Besides getting into trouble with YouTube, there are other risks involved with buying subscribers.

The whole idea behind buying fake subscribers is to make your channel look more popular to attract real subscribers, but in order to attract real subscribers, your videos need to rank in YouTube’s search engine. There are legitimate optimization tactics that can help you do that, but it does require more patience.

The amount of time viewers spend watching your video is the most important statistic for determining how well ranked your videos are in search queries on YouTube and if you buy fake views or fake subscribers, the viewer retention rates will remain the same.

Why Fake YouTube Subscribers Are a Waste of Money

Buying fake subscribers won’t help get your videos in front of real viewers.

Your channel and your videos will continue to perform poorly in the search results as long as the viewer retention rates remain low. This is because buying subscribers doesn’t mean that you will be buying views or watch time.

In most cases, subscribers who you have paid for will not watch your videos. If your subscriber count suddenly shoots up, but your view count and watch time does not reflect that growth, YouTube’s algorithm will pick up on that. You may not face any official disciplinary action, but the algorithm will ensure that your videos are ranked very low in search results making it impossible to grow.

Alternative to Buying Fake YouTube Subscribers

The best strategy is to grow your channel organically, even though it will take a lot of time. Create a community that loves and follows your work and you will never have to think about how to get fake subscribers.

If you would like to avoid even the slightest possibility of your channel getting hurt, create content that YouTube viewers will enjoy watching or find helpful, and keep making them consistently. It might take a long time, but you will start to see growth.

This is the best way to develop a loyal fan base that will help you get more subscribers. Views and subscribers you get from bot farms, which is where most of the bought subscribers and views come from, maybe excellent at imitating the human online behavior, but there will be consequences if you get caught.

Buying subscribers is unlikely to have a huge effect on the growth rate of your channel. Also, this method for increasing traffic on your channel will not take you a step closer to creating a community of subscribers who can’t wait to watch your next video, which should be the ultimate goal of every aspiring YouTube creator.

In conclusion, we don’t recommend that you buy fake YouTube subscribers.

Make Impressive YouTube Video with Filmora to Grow Your Subscriber

Since YouTube is a video platform, your video is what attracts your subscribers. That’s why you should make sure your video stays high quality. However, not all of us are pros of video editing. We need tools to help. Then why not try Filmora? As a video editing software, Filmora has features that can help you make impressive videos.

Key features

• Motion Tracking: Add elements to moving objects easily.
• Audio Ducking: Reduce the volume of background music and make your dialogue stand out.
• Green Screen: Change your background and create magic-like effects with only a few clicks.
• Split Screen: Edit your tutorial or gaming video with Split Screen.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Being successful on YouTube is far from easy (although there are free and simple ways to get started ). Looking at channels that have millions of subscribers or videos that have God knows how many daily views may prompt you to start thinking about buying subscribers for your YouTube channel.

There is an ongoing debate as to whether or not this is a legitimate method of promoting the organic growth of your channel. A lot of people think buying subscribers and viewers is more damaging than it is helpful for YouTubers who opt to go down that road.

Before buying subscribers or views you first must make sure that the provider you’re considering doing business with is trustworthy. It may turn out that the service you purchased subscribers from is a scam designed to take your money. Besides being scammed, there are several other major concerns that make buying subscribers for your YouTube channel a questionable choice.

Let’s have a look at how buying subscribers may hurt your channel and ruin your chances of achieving YouTube success.

The Odds of Getting Banned

If you’re considering buying subscribers, your most pressing question might be “Will I get banned?” This is completely within reason because your first concern should be to avoid being penalized by YouTube.

If YouTube’s algorithm catches you buying fake views, your video will be removed. We should specify that “fake views” means “views generated by a bot.”

Buying real human views is a bit of a grey area — not technically against the rules, but frowned upon and potentially risky if the delivery of the views results makes YouTube think you’re using a bot.

What To Do If You Get Caught For Fake Subs and Views

If your video is removed for artificially inflating your view count you can try to restore it by filling out the YouTube View Abuse Appeal Form . Even if you manage to restore your video, your channel will get a red flag — not the kind you get for copyright violation, but an internal one that keeps the YouTube’s algorithm alert in case you try to do the same thing again.

Being caught more than once gaming the system may result in your videos being permanently removed or your channel being completely suspended. When providers of views and subscribers advertise their services as safe they are actually saying that their service will not raise red flags with YouTube’s algorithm.

The only way in which they can guarantee that is if they intend on delivering high retention views, which means that actual people will click on your video and watch it from the beginning until the end. There are services that have proven to deliver this level of quality, and if you are interested you should check out Buy Views Review, which is a site that tests and rates these services.

Buying subscribers is riskier than buying views, but there are still some services that are better than others.

What to Consider When Buying YouTube Subscribers

While purchasing subscribers for a YouTube channel that doesn’t really make money is looked upon relatively lightly, buying views or subscribers to gain profit is an entirely different matter.

As you probably already know, YouTube videos are monetized through AdSense, which has far stricter rules about attempts to trick the system. Getting caught by AdSense may result in being banned from using AdSense, which means that your account will be suspended and you will not be allowed to open another account.

Buying fake views and subscribers to try and turn a profit involves a lot of risks, especially because the financial gain you will be able to make isn’t significant. There are other ways to make money on YouTube than to get subscribers.

The best advice for YouTube creators who want to buy views and subscribers is to go through official channels. The reason for buying real views isn’t technically against the rules is because Google could be said to sell views itself through its ad services. Paying Google for YouTube views is highly unlikely to backfire on you, while you can also consider hiring freelancers to get you legitimate subscribers and views, the quality of their services can range from excellent to terrible and it will be hard to find reliable reviews.

Other Risks of Buying Subscribers

Besides getting into trouble with YouTube, there are other risks involved with buying subscribers.

The whole idea behind buying fake subscribers is to make your channel look more popular to attract real subscribers, but in order to attract real subscribers, your videos need to rank in YouTube’s search engine. There are legitimate optimization tactics that can help you do that, but it does require more patience.

The amount of time viewers spend watching your video is the most important statistic for determining how well ranked your videos are in search queries on YouTube and if you buy fake views or fake subscribers, the viewer retention rates will remain the same.

Why Fake YouTube Subscribers Are a Waste of Money

Buying fake subscribers won’t help get your videos in front of real viewers.

Your channel and your videos will continue to perform poorly in the search results as long as the viewer retention rates remain low. This is because buying subscribers doesn’t mean that you will be buying views or watch time.

In most cases, subscribers who you have paid for will not watch your videos. If your subscriber count suddenly shoots up, but your view count and watch time does not reflect that growth, YouTube’s algorithm will pick up on that. You may not face any official disciplinary action, but the algorithm will ensure that your videos are ranked very low in search results making it impossible to grow.

Alternative to Buying Fake YouTube Subscribers

The best strategy is to grow your channel organically, even though it will take a lot of time. Create a community that loves and follows your work and you will never have to think about how to get fake subscribers.

If you would like to avoid even the slightest possibility of your channel getting hurt, create content that YouTube viewers will enjoy watching or find helpful, and keep making them consistently. It might take a long time, but you will start to see growth.

This is the best way to develop a loyal fan base that will help you get more subscribers. Views and subscribers you get from bot farms, which is where most of the bought subscribers and views come from, maybe excellent at imitating the human online behavior, but there will be consequences if you get caught.

Buying subscribers is unlikely to have a huge effect on the growth rate of your channel. Also, this method for increasing traffic on your channel will not take you a step closer to creating a community of subscribers who can’t wait to watch your next video, which should be the ultimate goal of every aspiring YouTube creator.

In conclusion, we don’t recommend that you buy fake YouTube subscribers.

Make Impressive YouTube Video with Filmora to Grow Your Subscriber

Since YouTube is a video platform, your video is what attracts your subscribers. That’s why you should make sure your video stays high quality. However, not all of us are pros of video editing. We need tools to help. Then why not try Filmora? As a video editing software, Filmora has features that can help you make impressive videos.

Key features

• Motion Tracking: Add elements to moving objects easily.
• Audio Ducking: Reduce the volume of background music and make your dialogue stand out.
• Green Screen: Change your background and create magic-like effects with only a few clicks.
• Split Screen: Edit your tutorial or gaming video with Split Screen.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

How To Edit YouTube Videos

How To Edit YouTube Videos

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: