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"[New] Craft Professional Scenes - Access These Top 8 Free Green Screen Backdrops Sites"
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Craft Professional Scenes - Access These Top 8 Free Green Screen Backdrops Sites
Top 8 Sites to Get Free Green Screen Backgrounds and Footage
Richard Bennett
Mar 27, 2024• Proven solutions
Green screen or also known as chroma key is used when you swap the background of a video with another background. It provides you the opportunity to create fancy YouTube videos without forming an expensive set or going to a distant location and will reduce your cost! You can shoot your video at any place, at any time you want and then you can just swap the background with a fancy animation!
In this article, we are going to show you 8 sites to download green screen footage and how to make green screen videos for free.
- Part1: Top 8 site for free green screen background videos
- Part2: How to make and apply a green screen background video
- Part3: How to use the green screen in video
The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers advanced features like PIP, Green Screen , or audio mixing. What’s more, you can find lots of effects on Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.
In the video tutorial below, we will walk you through the steps to transforming your video into a cinematic marvel. With a few simple clicks and adjustments, you can take your audience to another world.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: Top 8 sites to get free green screen videos
With the latest release, you can now download video effects, video footage, stock image, and royalty-free sound effect and music from the effects store Wondershare Filmstock .
1. Videvo
Get amazing and high-quality videos that are free of the copyright at Videvo. It is a free stock website for videos that also offers free stock motion graphics that can be used in any projects you want. There are 4 segments that are clip-type, category, resolution, and license with further sub-categories for you to choose from. Only the videos with the Creative Commons license 3.0 must be given credit to the original creator.
The features of Videvo include-
- Use video clips free of charge.
- Offers free stock videos and motion graphics.
- Use the video for any types of production, personal or commercial.
- You may browse free green screen background videos.
2. VideoBlocks
Download high-quality free stock video at VideoBlocks. Started in the year 2009, VideoBlocks offers animated free green screen background to 4k videos and after-effect templates.
The features are-
- Offers royalty-free stock video footages.
- Choose from the background, after-effects, and collections.
- From Chroma key to blue screen and touchscreen gestures.
- Come in 3 types of pricing plans basic, unlimited, and enterprise.
3. Videezy
From sharing HD quality videos to free green screen backgrounds and amazingly cool video footages, Videezy is a platform with numerous free stock video clips, backgrounds and more.
The features of Videezy include-
- All videos on this platform are licensed CC0.
- Share free green screen backgrounds.
- Offer ultra HD resolution.
- A range of themes.
4. Pond5
You can now license your videos with Pond5 which is an international community of brands and media creators. It is a website with more than 60000 contributors of content from about 150 countries. Over 10000 videos are uploaded on Pond5 each day.
The features of Pond5 include-
- Browse more than 700k royalty-free video production tracks.
- Discover HD and 4K clips from filmmakers renowned globally.
- Easy visual search with drag and drop video feature.
- Free green screen background with animated HD videos.
- Several filters to present your green background video amazingly.
5. iStock
If you wish to search for millions of premium quality images, try iStock that handpicks and maintains the leading stock content globally.
The features of iStock include-
- From the green background to blue and orange backgrounds, iStock offers all.
- Find HD Video and 4K footage with green screen background at a nominal price just for the video and not the size.
- Pricing is flexible.
6. Green Screen Animals
The animals are truly difficult to capture. With the Green Screen Animals, you get the easiest and cost-effective access to high-quality video clips of domestic and exotic animals on a free green screen background.
The features are-
- Offers ultra HD 6k resolution video footage.
- You get access to any format as per your requirement.
- Use 3D chimpanzee models in your project with the green screen background.
- Getting performance from the animals can be a tough call, Green Screen Animals makes it easy.
7. Footage Island
Get video footage for both private and commercial use completely free. You just need to give credit to Footage Island and use the content free.
- Free green screen background footages available.
- Free download for both personal and commercial use with just credits to the channel.
8. Shutterstock
You can sort green screen videos from shutterstock using various search options like popular, latest, best match, and random. You may also select SD, 4k or HD resolution, choose a character from people, animals or abstract, categories and more.
The features include-
- Over 1 lakh stock videos and video clips.
- Curated video collection.
- Categories like entertainment, news, sports, royalty.
- Add music to your free green screen background video.
- Easy editing tools for a great video.
Part 2: How to make and apply a green screen background
In our last article, we have shared with you how to make and use green screen footage .
While, in this article, we won’t repeat it but just share with you some tips for making and applying green screen footage in video editings.
The core objective is to have a smooth one colored background which is easy to replace in post-production. Since the green screen is employed in the film industry on a mega scale, professional green screen kits are quite expensive. Hence it is much more feasible that a DIY solution is employed for the required results.
For a good quality result from a DIY green screen, you need to take care of the following items:
1. Screen Quality
Green screens can be wall painted with a chroma key, a large sheet of cloth hung without any creases, or a portable setup canvas that can cover the given area.
2. Lightning
The most important thing to be kept in mind is that your background should be lit evenly. Any shadows on the background should be avoided. The distance of the subject should be at least ten feet from the background, to minimize any kind of shadow.
You may also like: >> Blue Screen VS Green Screen: All You Need to Know
Part 3: How to composite green screen video footage
The next step is to utilize the downloaded free green screen footage with your video.
The best green screen software for personal and semi-professional use is Filmora. It allows you to import and work on videos shot in any format (AVI, MPEG, MKV, MP4, etc.) and seamlessly integrate your video with the background.
We have already demonstrated the steps of compositing and editing green screen videos at the beginning of the article. While in the video tutorial below, you can check the samples of using Filmora to compositing downloaded free green screen footage.
You can edit a video with green screen using Filmora easily. Check the below video to learn how to manage it.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Green screen or also known as chroma key is used when you swap the background of a video with another background. It provides you the opportunity to create fancy YouTube videos without forming an expensive set or going to a distant location and will reduce your cost! You can shoot your video at any place, at any time you want and then you can just swap the background with a fancy animation!
In this article, we are going to show you 8 sites to download green screen footage and how to make green screen videos for free.
- Part1: Top 8 site for free green screen background videos
- Part2: How to make and apply a green screen background video
- Part3: How to use the green screen in video
The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers advanced features like PIP, Green Screen , or audio mixing. What’s more, you can find lots of effects on Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.
In the video tutorial below, we will walk you through the steps to transforming your video into a cinematic marvel. With a few simple clicks and adjustments, you can take your audience to another world.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: Top 8 sites to get free green screen videos
With the latest release, you can now download video effects, video footage, stock image, and royalty-free sound effect and music from the effects store Wondershare Filmstock .
1. Videvo
Get amazing and high-quality videos that are free of the copyright at Videvo. It is a free stock website for videos that also offers free stock motion graphics that can be used in any projects you want. There are 4 segments that are clip-type, category, resolution, and license with further sub-categories for you to choose from. Only the videos with the Creative Commons license 3.0 must be given credit to the original creator.
The features of Videvo include-
- Use video clips free of charge.
- Offers free stock videos and motion graphics.
- Use the video for any types of production, personal or commercial.
- You may browse free green screen background videos.
2. VideoBlocks
Download high-quality free stock video at VideoBlocks. Started in the year 2009, VideoBlocks offers animated free green screen background to 4k videos and after-effect templates.
The features are-
- Offers royalty-free stock video footages.
- Choose from the background, after-effects, and collections.
- From Chroma key to blue screen and touchscreen gestures.
- Come in 3 types of pricing plans basic, unlimited, and enterprise.
3. Videezy
From sharing HD quality videos to free green screen backgrounds and amazingly cool video footages, Videezy is a platform with numerous free stock video clips, backgrounds and more.
The features of Videezy include-
- All videos on this platform are licensed CC0.
- Share free green screen backgrounds.
- Offer ultra HD resolution.
- A range of themes.
4. Pond5
You can now license your videos with Pond5 which is an international community of brands and media creators. It is a website with more than 60000 contributors of content from about 150 countries. Over 10000 videos are uploaded on Pond5 each day.
The features of Pond5 include-
- Browse more than 700k royalty-free video production tracks.
- Discover HD and 4K clips from filmmakers renowned globally.
- Easy visual search with drag and drop video feature.
- Free green screen background with animated HD videos.
- Several filters to present your green background video amazingly.
5. iStock
If you wish to search for millions of premium quality images, try iStock that handpicks and maintains the leading stock content globally.
The features of iStock include-
- From the green background to blue and orange backgrounds, iStock offers all.
- Find HD Video and 4K footage with green screen background at a nominal price just for the video and not the size.
- Pricing is flexible.
6. Green Screen Animals
The animals are truly difficult to capture. With the Green Screen Animals, you get the easiest and cost-effective access to high-quality video clips of domestic and exotic animals on a free green screen background.
The features are-
- Offers ultra HD 6k resolution video footage.
- You get access to any format as per your requirement.
- Use 3D chimpanzee models in your project with the green screen background.
- Getting performance from the animals can be a tough call, Green Screen Animals makes it easy.
7. Footage Island
Get video footage for both private and commercial use completely free. You just need to give credit to Footage Island and use the content free.
- Free green screen background footages available.
- Free download for both personal and commercial use with just credits to the channel.
8. Shutterstock
You can sort green screen videos from shutterstock using various search options like popular, latest, best match, and random. You may also select SD, 4k or HD resolution, choose a character from people, animals or abstract, categories and more.
The features include-
- Over 1 lakh stock videos and video clips.
- Curated video collection.
- Categories like entertainment, news, sports, royalty.
- Add music to your free green screen background video.
- Easy editing tools for a great video.
Part 2: How to make and apply a green screen background
In our last article, we have shared with you how to make and use green screen footage .
While, in this article, we won’t repeat it but just share with you some tips for making and applying green screen footage in video editings.
The core objective is to have a smooth one colored background which is easy to replace in post-production. Since the green screen is employed in the film industry on a mega scale, professional green screen kits are quite expensive. Hence it is much more feasible that a DIY solution is employed for the required results.
For a good quality result from a DIY green screen, you need to take care of the following items:
1. Screen Quality
Green screens can be wall painted with a chroma key, a large sheet of cloth hung without any creases, or a portable setup canvas that can cover the given area.
2. Lightning
The most important thing to be kept in mind is that your background should be lit evenly. Any shadows on the background should be avoided. The distance of the subject should be at least ten feet from the background, to minimize any kind of shadow.
You may also like: >> Blue Screen VS Green Screen: All You Need to Know
Part 3: How to composite green screen video footage
The next step is to utilize the downloaded free green screen footage with your video.
The best green screen software for personal and semi-professional use is Filmora. It allows you to import and work on videos shot in any format (AVI, MPEG, MKV, MP4, etc.) and seamlessly integrate your video with the background.
We have already demonstrated the steps of compositing and editing green screen videos at the beginning of the article. While in the video tutorial below, you can check the samples of using Filmora to compositing downloaded free green screen footage.
You can edit a video with green screen using Filmora easily. Check the below video to learn how to manage it.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Green screen or also known as chroma key is used when you swap the background of a video with another background. It provides you the opportunity to create fancy YouTube videos without forming an expensive set or going to a distant location and will reduce your cost! You can shoot your video at any place, at any time you want and then you can just swap the background with a fancy animation!
In this article, we are going to show you 8 sites to download green screen footage and how to make green screen videos for free.
- Part1: Top 8 site for free green screen background videos
- Part2: How to make and apply a green screen background video
- Part3: How to use the green screen in video
The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers advanced features like PIP, Green Screen , or audio mixing. What’s more, you can find lots of effects on Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.
In the video tutorial below, we will walk you through the steps to transforming your video into a cinematic marvel. With a few simple clicks and adjustments, you can take your audience to another world.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: Top 8 sites to get free green screen videos
With the latest release, you can now download video effects, video footage, stock image, and royalty-free sound effect and music from the effects store Wondershare Filmstock .
1. Videvo
Get amazing and high-quality videos that are free of the copyright at Videvo. It is a free stock website for videos that also offers free stock motion graphics that can be used in any projects you want. There are 4 segments that are clip-type, category, resolution, and license with further sub-categories for you to choose from. Only the videos with the Creative Commons license 3.0 must be given credit to the original creator.
The features of Videvo include-
- Use video clips free of charge.
- Offers free stock videos and motion graphics.
- Use the video for any types of production, personal or commercial.
- You may browse free green screen background videos.
2. VideoBlocks
Download high-quality free stock video at VideoBlocks. Started in the year 2009, VideoBlocks offers animated free green screen background to 4k videos and after-effect templates.
The features are-
- Offers royalty-free stock video footages.
- Choose from the background, after-effects, and collections.
- From Chroma key to blue screen and touchscreen gestures.
- Come in 3 types of pricing plans basic, unlimited, and enterprise.
3. Videezy
From sharing HD quality videos to free green screen backgrounds and amazingly cool video footages, Videezy is a platform with numerous free stock video clips, backgrounds and more.
The features of Videezy include-
- All videos on this platform are licensed CC0.
- Share free green screen backgrounds.
- Offer ultra HD resolution.
- A range of themes.
4. Pond5
You can now license your videos with Pond5 which is an international community of brands and media creators. It is a website with more than 60000 contributors of content from about 150 countries. Over 10000 videos are uploaded on Pond5 each day.
The features of Pond5 include-
- Browse more than 700k royalty-free video production tracks.
- Discover HD and 4K clips from filmmakers renowned globally.
- Easy visual search with drag and drop video feature.
- Free green screen background with animated HD videos.
- Several filters to present your green background video amazingly.
5. iStock
If you wish to search for millions of premium quality images, try iStock that handpicks and maintains the leading stock content globally.
The features of iStock include-
- From the green background to blue and orange backgrounds, iStock offers all.
- Find HD Video and 4K footage with green screen background at a nominal price just for the video and not the size.
- Pricing is flexible.
6. Green Screen Animals
The animals are truly difficult to capture. With the Green Screen Animals, you get the easiest and cost-effective access to high-quality video clips of domestic and exotic animals on a free green screen background.
The features are-
- Offers ultra HD 6k resolution video footage.
- You get access to any format as per your requirement.
- Use 3D chimpanzee models in your project with the green screen background.
- Getting performance from the animals can be a tough call, Green Screen Animals makes it easy.
7. Footage Island
Get video footage for both private and commercial use completely free. You just need to give credit to Footage Island and use the content free.
- Free green screen background footages available.
- Free download for both personal and commercial use with just credits to the channel.
8. Shutterstock
You can sort green screen videos from shutterstock using various search options like popular, latest, best match, and random. You may also select SD, 4k or HD resolution, choose a character from people, animals or abstract, categories and more.
The features include-
- Over 1 lakh stock videos and video clips.
- Curated video collection.
- Categories like entertainment, news, sports, royalty.
- Add music to your free green screen background video.
- Easy editing tools for a great video.
Part 2: How to make and apply a green screen background
In our last article, we have shared with you how to make and use green screen footage .
While, in this article, we won’t repeat it but just share with you some tips for making and applying green screen footage in video editings.
The core objective is to have a smooth one colored background which is easy to replace in post-production. Since the green screen is employed in the film industry on a mega scale, professional green screen kits are quite expensive. Hence it is much more feasible that a DIY solution is employed for the required results.
For a good quality result from a DIY green screen, you need to take care of the following items:
1. Screen Quality
Green screens can be wall painted with a chroma key, a large sheet of cloth hung without any creases, or a portable setup canvas that can cover the given area.
2. Lightning
The most important thing to be kept in mind is that your background should be lit evenly. Any shadows on the background should be avoided. The distance of the subject should be at least ten feet from the background, to minimize any kind of shadow.
You may also like: >> Blue Screen VS Green Screen: All You Need to Know
Part 3: How to composite green screen video footage
The next step is to utilize the downloaded free green screen footage with your video.
The best green screen software for personal and semi-professional use is Filmora. It allows you to import and work on videos shot in any format (AVI, MPEG, MKV, MP4, etc.) and seamlessly integrate your video with the background.
We have already demonstrated the steps of compositing and editing green screen videos at the beginning of the article. While in the video tutorial below, you can check the samples of using Filmora to compositing downloaded free green screen footage.
You can edit a video with green screen using Filmora easily. Check the below video to learn how to manage it.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
Green screen or also known as chroma key is used when you swap the background of a video with another background. It provides you the opportunity to create fancy YouTube videos without forming an expensive set or going to a distant location and will reduce your cost! You can shoot your video at any place, at any time you want and then you can just swap the background with a fancy animation!
In this article, we are going to show you 8 sites to download green screen footage and how to make green screen videos for free.
- Part1: Top 8 site for free green screen background videos
- Part2: How to make and apply a green screen background video
- Part3: How to use the green screen in video
The best video editor for YouTubers - Wondershare Filmora , not only allows you to cut, crop, rotate, reverse videos, but also offers advanced features like PIP, Green Screen , or audio mixing. What’s more, you can find lots of effects on Fashion, gaming, education, tutorial, sports, etc. Check this article to know more.
In the video tutorial below, we will walk you through the steps to transforming your video into a cinematic marvel. With a few simple clicks and adjustments, you can take your audience to another world.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Part 1: Top 8 sites to get free green screen videos
With the latest release, you can now download video effects, video footage, stock image, and royalty-free sound effect and music from the effects store Wondershare Filmstock .
1. Videvo
Get amazing and high-quality videos that are free of the copyright at Videvo. It is a free stock website for videos that also offers free stock motion graphics that can be used in any projects you want. There are 4 segments that are clip-type, category, resolution, and license with further sub-categories for you to choose from. Only the videos with the Creative Commons license 3.0 must be given credit to the original creator.
The features of Videvo include-
- Use video clips free of charge.
- Offers free stock videos and motion graphics.
- Use the video for any types of production, personal or commercial.
- You may browse free green screen background videos.
2. VideoBlocks
Download high-quality free stock video at VideoBlocks. Started in the year 2009, VideoBlocks offers animated free green screen background to 4k videos and after-effect templates.
The features are-
- Offers royalty-free stock video footages.
- Choose from the background, after-effects, and collections.
- From Chroma key to blue screen and touchscreen gestures.
- Come in 3 types of pricing plans basic, unlimited, and enterprise.
3. Videezy
From sharing HD quality videos to free green screen backgrounds and amazingly cool video footages, Videezy is a platform with numerous free stock video clips, backgrounds and more.
The features of Videezy include-
- All videos on this platform are licensed CC0.
- Share free green screen backgrounds.
- Offer ultra HD resolution.
- A range of themes.
4. Pond5
You can now license your videos with Pond5 which is an international community of brands and media creators. It is a website with more than 60000 contributors of content from about 150 countries. Over 10000 videos are uploaded on Pond5 each day.
The features of Pond5 include-
- Browse more than 700k royalty-free video production tracks.
- Discover HD and 4K clips from filmmakers renowned globally.
- Easy visual search with drag and drop video feature.
- Free green screen background with animated HD videos.
- Several filters to present your green background video amazingly.
5. iStock
If you wish to search for millions of premium quality images, try iStock that handpicks and maintains the leading stock content globally.
The features of iStock include-
- From the green background to blue and orange backgrounds, iStock offers all.
- Find HD Video and 4K footage with green screen background at a nominal price just for the video and not the size.
- Pricing is flexible.
6. Green Screen Animals
The animals are truly difficult to capture. With the Green Screen Animals, you get the easiest and cost-effective access to high-quality video clips of domestic and exotic animals on a free green screen background.
The features are-
- Offers ultra HD 6k resolution video footage.
- You get access to any format as per your requirement.
- Use 3D chimpanzee models in your project with the green screen background.
- Getting performance from the animals can be a tough call, Green Screen Animals makes it easy.
7. Footage Island
Get video footage for both private and commercial use completely free. You just need to give credit to Footage Island and use the content free.
- Free green screen background footages available.
- Free download for both personal and commercial use with just credits to the channel.
8. Shutterstock
You can sort green screen videos from shutterstock using various search options like popular, latest, best match, and random. You may also select SD, 4k or HD resolution, choose a character from people, animals or abstract, categories and more.
The features include-
- Over 1 lakh stock videos and video clips.
- Curated video collection.
- Categories like entertainment, news, sports, royalty.
- Add music to your free green screen background video.
- Easy editing tools for a great video.
Part 2: How to make and apply a green screen background
In our last article, we have shared with you how to make and use green screen footage .
While, in this article, we won’t repeat it but just share with you some tips for making and applying green screen footage in video editings.
The core objective is to have a smooth one colored background which is easy to replace in post-production. Since the green screen is employed in the film industry on a mega scale, professional green screen kits are quite expensive. Hence it is much more feasible that a DIY solution is employed for the required results.
For a good quality result from a DIY green screen, you need to take care of the following items:
1. Screen Quality
Green screens can be wall painted with a chroma key, a large sheet of cloth hung without any creases, or a portable setup canvas that can cover the given area.
2. Lightning
The most important thing to be kept in mind is that your background should be lit evenly. Any shadows on the background should be avoided. The distance of the subject should be at least ten feet from the background, to minimize any kind of shadow.
You may also like: >> Blue Screen VS Green Screen: All You Need to Know
Part 3: How to composite green screen video footage
The next step is to utilize the downloaded free green screen footage with your video.
The best green screen software for personal and semi-professional use is Filmora. It allows you to import and work on videos shot in any format (AVI, MPEG, MKV, MP4, etc.) and seamlessly integrate your video with the background.
We have already demonstrated the steps of compositing and editing green screen videos at the beginning of the article. While in the video tutorial below, you can check the samples of using Filmora to compositing downloaded free green screen footage.
You can edit a video with green screen using Filmora easily. Check the below video to learn how to manage it.
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Step-by-Step Guide to Elevating Your Channel Brand, Growth in Viewers
How to Brand Your YouTube Channel to Get More Subscribers
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Nov 01, 2022• Proven solutions
Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.
Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.
Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.
The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.
They have different branding because they want to reflect different feelings for different audiences.
Bad Branding Causes Mistrust
When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.
Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?
What is YouTube Branding?
You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.
YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.
Here are notable elements of your channel’s branding:
- Channel name
- Channel art
- Video thumbnail
- Video title
- Icon
- Watermark
- Catchphrase
- Style of video
How to Start Branding Your YouTube Channel?
Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.
Here is a quick exercise to find your channel’s purpose:
Draw a 3 circle Venn diagram.
In circle 1, write down everything you consider yourself an expert in.
- What do your friends know you for?
- What can you give advice on?
- What did you go to school to learn?
In circle 2, write down all the topics you are passionate about.
- What can you talk effortlessly about for hours?
- At a party, where do you lead conversations towards?
In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.
- Can you give me travel advice?
- Can you make people forget about their stressful day?
- Do you have experience in a specialized field?
Understanding what people will pay money for will help guide you in creating content that has true value.
In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.
Examples:
Epic Meal Time
Expertise = Eating
Passion = Fast Food Culture
Demand = Unique Meals
PURPOSE: Showcase a unique combination of fast food people won’t make at home.
Michelle Phan
Expertise = Beauty Products
Passion = Makeup and Fashion
Demand = Beauty School
PURPOSE: Give people more confidence in beauty products.
How Is Your Channel Different From the Others?
Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.
Good branding allows you to differentiate from others .
Pick a Unique and Memorable Name
If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:
If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).
Picking an Icon
Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.
However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:
Create Video Thumbnails That Stand Out
The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.
Epic Meal Time thumbnails standing out amongst other loud thumbnails.
Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?
Good branding doesn’t happen in the first try so keep experimenting.
Designing Your Icon, Thumbnail, and Channel Art
There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.
- Less is more: Don’t clutter your icons, thumbnails, or banner.
- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.
- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.
- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.
Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:
- How to Make YouTube Video Thumbnail
How to Make Your Visuals Consistent?
When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?
Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.
Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.
But Branding Is Not Designing, It’s A Feeling
Don’t get too caught up with a design.
Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.
PewDiePie’s brand highlights its upbeat and unpredictable personality.
PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.
Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.
The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.
Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.
Inserting A Watermark
The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.
Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.
Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.
Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.
Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.
When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.
Want to set up your subscription watermark? Here is a quick tutorial:
Coming Up With A Catchphrase
A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”
Check out some of the popular YouTuber’s catchphrases:
When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?
Final Thoughts On YouTube Branding
As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.
Your branding doesn’t dictate the content you create, but it does affect how you go about making it.
Got more questions about branding your YouTube channel? Let us know in the comments below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
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- Title: "[New] Craft Professional Scenes - Access These Top 8 Free Green Screen Backdrops Sites"
- Author: Kevin
- Created at : 2024-05-25 15:58:22
- Updated at : 2024-05-26 15:58:22
- Link: https://youtube-videos.techidaily.com/new-craft-professional-scenes-access-these-top-8-free-green-screen-backdrops-sites/
- License: This work is licensed under CC BY-NC-SA 4.0.