Building Buzz: Strategies for Shaping Your Unique YouTubing Image

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Unveiling the Secrets to Youtube Success: Titles & Tags

How to Use Video Titles and YouTube Tags for More Views?

Richard Bennett

Nov 01, 2022• Proven solutions

0

In order to make sure that your videos get the appreciation they deserve, you will need to optimize your titles and YouTube tags for more views. By optimizing your titles and tags, I mean using the right keywords so that YouTube knows how to sort your videos and the viewers who are interested in your content can find it.

1. Find the Best Keywords
2. How to Optimize Your Titles, Descriptions, and Tags

YouTube videos rank on Google just like any other piece of content, and YouTube itself is a lot of people’s go-to search engine. The success of your YouTube videos will largely depend on your ability to optimize your videos so they are ranked in people’s search results. People can’t fall in love with your videos they never stumble across them.

If you optimize your titles, tags, and descriptions to include relevant keywords you will see much better traffic from Google as well as from YouTube’s search results. Here are some tips:

Find the Best Keywords

One of the most important steps to ensuring SEO success is to identify the keywords that you should be using.

You can use the Google keyword planner to find keywords related to your video’s topic. Input one of your competitors’ video links to detect some of the top searches that were used to find the video. The keyword planner will scan through the top searches for that video link and determine the keywords that are used most often.

The keyword list can be a bit overwhelming the first time. Remember to use keywords that get at least 300 searches per month on Google. Using popular keywords will help you match up against competitors in your niche.

How to Optimize Your Titles, Descriptions, and Tags

Your keyword research will help you craft title, description, and tags of your videos.

How to Optimize YouTube Titles

The ideal YouTube title intrigues the potential viewer, drawing them in and making them want to click the link.

A video title should include your most important keyword. Usually, your most important keyword will be the first word in your title. Great titles are accurate and descriptive, but also exciting and captivating.

You should also consider using general keywords that are popular on Google like “funny video” “Tutorial” “Review” and “Fitness”.

How to Optimize Your Video’s Description

The description of your video is the next big important challenge. The text description of your video is how Google and other search engines determine the subject matter of your video for ranking.

Some tips for success with your description include; using 2-3 important keywords in the first 25 words and making each YouTube description more than 250 words.

Your ideal description will help to index your video without over-utilizing keywords and being flagged as spam.

How to Optimize YouTube Tags

Tags will help decide which videos your video will be displayed beside as similar content and which searches it will appear in.

By using targeted and optimized tags you can gain more traffic and views. Some of the top rules that you should consider with tags are; using 8-12 in every video and making sure the top keyword you used in your title is included as a tag.

Tags on previous videos can also be rearranged and edited as you do keyword research. This will help improve the ranking of some of your older videos. If you all the tags you usually use to a notepad or text edit file and separate them with commas you can paste them all back into YouTube in the new order. This is the simplest way to mass edit tags.

Click here for more tips about YouTube search optimization.

These tips will help you optimize your YouTube tags for more views, as well as your other YouTube metadata.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In order to make sure that your videos get the appreciation they deserve, you will need to optimize your titles and YouTube tags for more views. By optimizing your titles and tags, I mean using the right keywords so that YouTube knows how to sort your videos and the viewers who are interested in your content can find it.

1. Find the Best Keywords
2. How to Optimize Your Titles, Descriptions, and Tags

YouTube videos rank on Google just like any other piece of content, and YouTube itself is a lot of people’s go-to search engine. The success of your YouTube videos will largely depend on your ability to optimize your videos so they are ranked in people’s search results. People can’t fall in love with your videos they never stumble across them.

If you optimize your titles, tags, and descriptions to include relevant keywords you will see much better traffic from Google as well as from YouTube’s search results. Here are some tips:

Find the Best Keywords

One of the most important steps to ensuring SEO success is to identify the keywords that you should be using.

You can use the Google keyword planner to find keywords related to your video’s topic. Input one of your competitors’ video links to detect some of the top searches that were used to find the video. The keyword planner will scan through the top searches for that video link and determine the keywords that are used most often.

The keyword list can be a bit overwhelming the first time. Remember to use keywords that get at least 300 searches per month on Google. Using popular keywords will help you match up against competitors in your niche.

How to Optimize Your Titles, Descriptions, and Tags

Your keyword research will help you craft title, description, and tags of your videos.

How to Optimize YouTube Titles

The ideal YouTube title intrigues the potential viewer, drawing them in and making them want to click the link.

A video title should include your most important keyword. Usually, your most important keyword will be the first word in your title. Great titles are accurate and descriptive, but also exciting and captivating.

You should also consider using general keywords that are popular on Google like “funny video” “Tutorial” “Review” and “Fitness”.

How to Optimize Your Video’s Description

The description of your video is the next big important challenge. The text description of your video is how Google and other search engines determine the subject matter of your video for ranking.

Some tips for success with your description include; using 2-3 important keywords in the first 25 words and making each YouTube description more than 250 words.

Your ideal description will help to index your video without over-utilizing keywords and being flagged as spam.

How to Optimize YouTube Tags

Tags will help decide which videos your video will be displayed beside as similar content and which searches it will appear in.

By using targeted and optimized tags you can gain more traffic and views. Some of the top rules that you should consider with tags are; using 8-12 in every video and making sure the top keyword you used in your title is included as a tag.

Tags on previous videos can also be rearranged and edited as you do keyword research. This will help improve the ranking of some of your older videos. If you all the tags you usually use to a notepad or text edit file and separate them with commas you can paste them all back into YouTube in the new order. This is the simplest way to mass edit tags.

Click here for more tips about YouTube search optimization.

These tips will help you optimize your YouTube tags for more views, as well as your other YouTube metadata.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In order to make sure that your videos get the appreciation they deserve, you will need to optimize your titles and YouTube tags for more views. By optimizing your titles and tags, I mean using the right keywords so that YouTube knows how to sort your videos and the viewers who are interested in your content can find it.

1. Find the Best Keywords
2. How to Optimize Your Titles, Descriptions, and Tags

YouTube videos rank on Google just like any other piece of content, and YouTube itself is a lot of people’s go-to search engine. The success of your YouTube videos will largely depend on your ability to optimize your videos so they are ranked in people’s search results. People can’t fall in love with your videos they never stumble across them.

If you optimize your titles, tags, and descriptions to include relevant keywords you will see much better traffic from Google as well as from YouTube’s search results. Here are some tips:

Find the Best Keywords

One of the most important steps to ensuring SEO success is to identify the keywords that you should be using.

You can use the Google keyword planner to find keywords related to your video’s topic. Input one of your competitors’ video links to detect some of the top searches that were used to find the video. The keyword planner will scan through the top searches for that video link and determine the keywords that are used most often.

The keyword list can be a bit overwhelming the first time. Remember to use keywords that get at least 300 searches per month on Google. Using popular keywords will help you match up against competitors in your niche.

How to Optimize Your Titles, Descriptions, and Tags

Your keyword research will help you craft title, description, and tags of your videos.

How to Optimize YouTube Titles

The ideal YouTube title intrigues the potential viewer, drawing them in and making them want to click the link.

A video title should include your most important keyword. Usually, your most important keyword will be the first word in your title. Great titles are accurate and descriptive, but also exciting and captivating.

You should also consider using general keywords that are popular on Google like “funny video” “Tutorial” “Review” and “Fitness”.

How to Optimize Your Video’s Description

The description of your video is the next big important challenge. The text description of your video is how Google and other search engines determine the subject matter of your video for ranking.

Some tips for success with your description include; using 2-3 important keywords in the first 25 words and making each YouTube description more than 250 words.

Your ideal description will help to index your video without over-utilizing keywords and being flagged as spam.

How to Optimize YouTube Tags

Tags will help decide which videos your video will be displayed beside as similar content and which searches it will appear in.

By using targeted and optimized tags you can gain more traffic and views. Some of the top rules that you should consider with tags are; using 8-12 in every video and making sure the top keyword you used in your title is included as a tag.

Tags on previous videos can also be rearranged and edited as you do keyword research. This will help improve the ranking of some of your older videos. If you all the tags you usually use to a notepad or text edit file and separate them with commas you can paste them all back into YouTube in the new order. This is the simplest way to mass edit tags.

Click here for more tips about YouTube search optimization.

These tips will help you optimize your YouTube tags for more views, as well as your other YouTube metadata.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Nov 01, 2022• Proven solutions

0

In order to make sure that your videos get the appreciation they deserve, you will need to optimize your titles and YouTube tags for more views. By optimizing your titles and tags, I mean using the right keywords so that YouTube knows how to sort your videos and the viewers who are interested in your content can find it.

1. Find the Best Keywords
2. How to Optimize Your Titles, Descriptions, and Tags

YouTube videos rank on Google just like any other piece of content, and YouTube itself is a lot of people’s go-to search engine. The success of your YouTube videos will largely depend on your ability to optimize your videos so they are ranked in people’s search results. People can’t fall in love with your videos they never stumble across them.

If you optimize your titles, tags, and descriptions to include relevant keywords you will see much better traffic from Google as well as from YouTube’s search results. Here are some tips:

Find the Best Keywords

One of the most important steps to ensuring SEO success is to identify the keywords that you should be using.

You can use the Google keyword planner to find keywords related to your video’s topic. Input one of your competitors’ video links to detect some of the top searches that were used to find the video. The keyword planner will scan through the top searches for that video link and determine the keywords that are used most often.

The keyword list can be a bit overwhelming the first time. Remember to use keywords that get at least 300 searches per month on Google. Using popular keywords will help you match up against competitors in your niche.

How to Optimize Your Titles, Descriptions, and Tags

Your keyword research will help you craft title, description, and tags of your videos.

How to Optimize YouTube Titles

The ideal YouTube title intrigues the potential viewer, drawing them in and making them want to click the link.

A video title should include your most important keyword. Usually, your most important keyword will be the first word in your title. Great titles are accurate and descriptive, but also exciting and captivating.

You should also consider using general keywords that are popular on Google like “funny video” “Tutorial” “Review” and “Fitness”.

How to Optimize Your Video’s Description

The description of your video is the next big important challenge. The text description of your video is how Google and other search engines determine the subject matter of your video for ranking.

Some tips for success with your description include; using 2-3 important keywords in the first 25 words and making each YouTube description more than 250 words.

Your ideal description will help to index your video without over-utilizing keywords and being flagged as spam.

How to Optimize YouTube Tags

Tags will help decide which videos your video will be displayed beside as similar content and which searches it will appear in.

By using targeted and optimized tags you can gain more traffic and views. Some of the top rules that you should consider with tags are; using 8-12 in every video and making sure the top keyword you used in your title is included as a tag.

Tags on previous videos can also be rearranged and edited as you do keyword research. This will help improve the ranking of some of your older videos. If you all the tags you usually use to a notepad or text edit file and separate them with commas you can paste them all back into YouTube in the new order. This is the simplest way to mass edit tags.

Click here for more tips about YouTube search optimization.

These tips will help you optimize your YouTube tags for more views, as well as your other YouTube metadata.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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