Blueprint for Creating Viral Trailers in the World of YouTube

Do you want to know how to get more subscribers? Do you want your channel to be popular among those YouTube stars? Ok, we got you!

The most efficient and easy way to do this is by making a YouTube trailer. It will help to attract a new audience and give your channel a more artistic and pleasing approach. Scroll more to get secret tips!

Part 1. What is a YouTube trailer?

A YouTube trailer is a short intro video for your channel. What do you do? What is your content? It is a brief video that helps the new audience understand your channel.

In other words, a YouTube trailer is necessary for your channel. It will give the audience a better understanding of yourself and what to expect from your YouTube channel.

Note: also, the trailer will be visible for non-subscribed viewers who come to your channel for the first time. So as first impressions matter, they need to be creative and engaging.

Part 2. Don’t know where to start?

So you want to create a trailer and need help figuring out where to start? What if there are templates that will help you make your trailer and simplifies your work? Yes! Wondershare Filmora will make your way easy and give you unlimited effects.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Start with a hook

Your first step will be to find a way to engage your audience so that they will be interested in your channel or content from the very beginning. To do this, follow the below steps and enjoy the next with your audience.

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For example

Step1 Ask a question.

Step2 Start with a problem and a solution.

Step3 Use a hypothetical situation with the words like “What if.”

Step4 Open with an exciting fact

Step5 Tell a story without finishing it.

The trick here is to get the viewers’ attention within 5 seconds, so they’re interested in your channel from the beginning. Also, it intrigues them to keep watching.

Step2 Tell a little about yourself

Make a short intro, depending on the content and your presence on the screen. Again, developing a friendly relationship between the viewers and yourself is beneficial.

You can add a quick introduction about yourself and your backstory. It will create a sense of personal attachment to the channel and help you engage better with the audience.

Note: keep in mind to make a short intro. Please don’t spend too much time on it. And remember, it’s all about the audience.

Step3 Show, not just tell

Showing the audience what the channel is about is essential. Therefore, you need to spend some time selecting your best footage and graphics to showcase and illustrate your content.

One of the easiest ways is to use perfect music. So if you want to know how to select the right song, go and look at our new release,the power of music , where we teach you everything you need to know for this.

Step4 Channel values

Here, you should explain to your audience the purpose of your channel and what they can expect from you. At this stage, new potential viewers can get you, whether your goal is to entertain them, teach something specific, or discuss certain topics and how you intend to achieve them.

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Determine the style of your video

You can refer to the most popular style in your area. Then, making the possibilities endless, you name it!

• A vlogger video, in which you have to record your daily activities. You can utilize a special occasion or a visit to historical sites or other landscapes of nature.
• A Gamer video, in which you will record your reaction to those chilly horror games or maybe competitive gaming where you can cherish your achievements with your audience.
• Introduce new challenges through your videos.
• Introduce voiceovers over motion captures.
• Storyteller, in which you will tell about fictional and non-fictional moments.

Step5 Schedule

Schedules are vital if you want regularly engaging viewers. The audience will be kept track of your activities and be there as soon as you upload your video. Also, new viewers know when to expect new content from you and commit to your goal, so they know your strategy.

Step6 Call to action

What is a Video CTA? A CTA is an action you want your target audience to do after watching a trailer. And that is to subscribe to your YouTube channel.

Tips for your CTA in your trailer

• Please keep it simple, and do not overdo it. Make sure to keep the trailer under a minute or at least two minutes.
• There is no need to ask them to follow you on other platforms other than YouTube.
• If you feel these platforms will keep your audience on track, then do so.
• Beginners should refrain from doing it.
• Keep it friendly and give them the option to do so.

Best Practice To Create an Ideal Trailer for Your YouTube Channel

All the details have been shared on creating an ideal trailer for your YouTube channel. To make it simple, check out these three takeaways.

• Keep all the information related to your channel in the trailer, and be true to yourself and your content style.
• You do not want to switch from a style so frequently that it will affect your views and subscribers.
• Repetition will kill off the vibe of a good trailer. Do not use recurrent images or clips in your video

Alright! Following the steps mentioned above, you will be able to create a good YouTube trailer that will not only attract more subscribers to your channel. It will also allow them to stay hooked on your new and upcoming content. If you know more tips, share them with us.

Part 2. Don’t know where to start?

So you want to create a trailer and need help figuring out where to start? What if there are templates that will help you make your trailer and simplifies your work? Yes! Wondershare Filmora will make your way easy and give you unlimited effects.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Start with a hook

Your first step will be to find a way to engage your audience so that they will be interested in your channel or content from the very beginning. To do this, follow the below steps and enjoy the next with your audience.

For example

Step1 Ask a question.

Step2 Start with a problem and a solution.

Step3 Use a hypothetical situation with the words like “What if.”

Step4 Open with an exciting fact

Step5 Tell a story without finishing it.

The trick here is to get the viewers’ attention within 5 seconds, so they’re interested in your channel from the beginning. Also, it intrigues them to keep watching.

Step2 Tell a little about yourself

Make a short intro, depending on the content and your presence on the screen. Again, developing a friendly relationship between the viewers and yourself is beneficial.

You can add a quick introduction about yourself and your backstory. It will create a sense of personal attachment to the channel and help you engage better with the audience.

Note: keep in mind to make a short intro. Please don’t spend too much time on it. And remember, it’s all about the audience.

Step3 Show, not just tell

Showing the audience what the channel is about is essential. Therefore, you need to spend some time selecting your best footage and graphics to showcase and illustrate your content.

One of the easiest ways is to use perfect music. So if you want to know how to select the right song, go and look at our new release,the power of music , where we teach you everything you need to know for this.

Step4 Channel values

Here, you should explain to your audience the purpose of your channel and what they can expect from you. At this stage, new potential viewers can get you, whether your goal is to entertain them, teach something specific, or discuss certain topics and how you intend to achieve them.

Determine the style of your video

You can refer to the most popular style in your area. Then, making the possibilities endless, you name it!

• A vlogger video, in which you have to record your daily activities. You can utilize a special occasion or a visit to historical sites or other landscapes of nature.
• A Gamer video, in which you will record your reaction to those chilly horror games or maybe competitive gaming where you can cherish your achievements with your audience.
• Introduce new challenges through your videos.
• Introduce voiceovers over motion captures.
• Storyteller, in which you will tell about fictional and non-fictional moments.

Step5 Schedule

Schedules are vital if you want regularly engaging viewers. The audience will be kept track of your activities and be there as soon as you upload your video. Also, new viewers know when to expect new content from you and commit to your goal, so they know your strategy.

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Step6 Call to action

What is a Video CTA? A CTA is an action you want your target audience to do after watching a trailer. And that is to subscribe to your YouTube channel.

Tips for your CTA in your trailer

• Please keep it simple, and do not overdo it. Make sure to keep the trailer under a minute or at least two minutes.
• There is no need to ask them to follow you on other platforms other than YouTube.
• If you feel these platforms will keep your audience on track, then do so.
• Beginners should refrain from doing it.
• Keep it friendly and give them the option to do so.

Best Practice To Create an Ideal Trailer for Your YouTube Channel

All the details have been shared on creating an ideal trailer for your YouTube channel. To make it simple, check out these three takeaways.

• Keep all the information related to your channel in the trailer, and be true to yourself and your content style.
• You do not want to switch from a style so frequently that it will affect your views and subscribers.
• Repetition will kill off the vibe of a good trailer. Do not use recurrent images or clips in your video

Alright! Following the steps mentioned above, you will be able to create a good YouTube trailer that will not only attract more subscribers to your channel. It will also allow them to stay hooked on your new and upcoming content. If you know more tips, share them with us.

Harnessing Ambiance with Thoughtful Lighting

Lighting Tips for Vlogging: How to Light

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Richard Bennett

Mar 27, 2024• Proven solutions

One of the best things you can do for your video quality is to ensure you have great lighting. Viewers find poor lighting distracting and it’s hard for them to see how great your content is if they are busy thinking about why your video is so dark. By creating a great lighting set up you can ensure that the people watching your videos are only thinking about how much they’re enjoying them.

Going outside and using natural light is the cheapest way to get a lot of light for your videos. If your vlog is not suited to the great outdoors then you need to get more strategic. You can turn on all the lights in your living room and still end up with a dark, grainy, video.

Video Lighting Basics: Three Point Lighting

The most common technique of lighting a scene is called three-point lighting. It involves three different sources of light in the shot and is used by portrait photographers, which is also a great method for lighting your vlog.

The brightest source of light is also known as the key light which need to be high quality. A window will work, but if you do not have access to one where you are filming then consider an LED panel light or a softbox light like the ones used in portrait photography.

This first light will create a dramatic shadow across half of your face. You want to reduce this shadow, but not get rid of it completely.

Rather than setting up another light source on the opposite side of the camera, put up a reflector to bounce some light back onto your face. This reflector is called your ‘Fill Light’.

The fill light is less bright than the primary source of light and it is placed on the side opposite to the key light. Its purpose is to reduce shadows produced by the key light and the reflector will need to be mounted on a stand.

The final step to creating three point lighting is to set up another light behind you. This is your ‘Backlight’, and it will help you stand out from your background. Backlight or Hair light is always placed behind and above the subject to create separation between the subject in the shot and the background. This basic lighting technique can be applied in almost every scene you shoot, which is why it is important to keep an open mind and to continue experimenting with possible light setups.

Watch Video! Top Lighting Tips for Vlogging

Lightning Tips for Aspiring YouTube Videographers

Becoming the master of light will take some time and practice, so it is crucial to remain curious and anxious to learn new tricks throughout that process if you want to continually become better. These tips will help you make the first steps on that journey.

1. Focus Your Key Light

Try to focus your Key Light so that it lights only you and not your background. Do this by mounting anything that can cast a shadow onto your Key Light to control the area where the light hits. If you are using a window for your Key Light then you can use a curtain. If you use a softbox light then your light will already be somewhat focused.

2. Use Natural Lighting

The light provided by the Sun is still the best light source, you can have in your video. The trouble is that natural light changes quickly, which makes it highly unpredictable. The best way to deal with this challenge is to come prepared to the set and to get the shot you want as quickly as you can.

3. Try DIY Lightning

Literally, anything from candles to LED light bulbs can serve as a source of light in a shot. You just need to pay attention to the light temperature, because warmer light sources may highlight reds and yellows that can make your footage look less realistic.

4. Use Lightning Kits

This is by far the best option if you want to be in complete control of the light on your set. You can adjust the intensity of the lights, use filters, diffusers and all sorts of other accessories to create the light that flatters the subjects of your videos. The only downside is that you’ll have to spend a considerable amount of money if you want to have a professional lighting kit.

5. Set up reflectors

Sets of reflectors are often under $50, so they are fairly affordable. However, some vloggers choose to forgo purchasing reflectors and make their own out of tinfoil.

If your strong main light is too hard on your eyes then you can use a translucent ‘reflector’ to soften it. Set your translucent reflector, or other screen, up in front of your main light to diffuse it.

If you are hosting a beauty vlog then you might consider a slightly different set up. Instead of having your main light off to one side set it up directly in front of you so your entire face is lit evenly. It is still a good idea to use fill lights in this set up to give you some dimension, and a backlight is even more essential for helping you stand out from the background. The even light hitting your face will also make you look flat if you do not use a backlight.

If you are using all of the lighting options available to you and your video still looks too dark then you can try brightening it by opening up the aperture of your camera lens/setting a lower f-stop. Letting more light into your camera can help your footage look brighter, although you also run the risk of making things look overexposed/ washed out if you are not careful.

If you are stuck shooting in low light conditions it is best to use a lens with a wider aperture/lower f-stop. This will make the best of the light you do have.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

One of the best things you can do for your video quality is to ensure you have great lighting. Viewers find poor lighting distracting and it’s hard for them to see how great your content is if they are busy thinking about why your video is so dark. By creating a great lighting set up you can ensure that the people watching your videos are only thinking about how much they’re enjoying them.

Going outside and using natural light is the cheapest way to get a lot of light for your videos. If your vlog is not suited to the great outdoors then you need to get more strategic. You can turn on all the lights in your living room and still end up with a dark, grainy, video.

Video Lighting Basics: Three Point Lighting

The most common technique of lighting a scene is called three-point lighting. It involves three different sources of light in the shot and is used by portrait photographers, which is also a great method for lighting your vlog.

The brightest source of light is also known as the key light which need to be high quality. A window will work, but if you do not have access to one where you are filming then consider an LED panel light or a softbox light like the ones used in portrait photography.

This first light will create a dramatic shadow across half of your face. You want to reduce this shadow, but not get rid of it completely.

Rather than setting up another light source on the opposite side of the camera, put up a reflector to bounce some light back onto your face. This reflector is called your ‘Fill Light’.

The fill light is less bright than the primary source of light and it is placed on the side opposite to the key light. Its purpose is to reduce shadows produced by the key light and the reflector will need to be mounted on a stand.

The final step to creating three point lighting is to set up another light behind you. This is your ‘Backlight’, and it will help you stand out from your background. Backlight or Hair light is always placed behind and above the subject to create separation between the subject in the shot and the background. This basic lighting technique can be applied in almost every scene you shoot, which is why it is important to keep an open mind and to continue experimenting with possible light setups.

Watch Video! Top Lighting Tips for Vlogging

Lightning Tips for Aspiring YouTube Videographers

Becoming the master of light will take some time and practice, so it is crucial to remain curious and anxious to learn new tricks throughout that process if you want to continually become better. These tips will help you make the first steps on that journey.

1. Focus Your Key Light

Try to focus your Key Light so that it lights only you and not your background. Do this by mounting anything that can cast a shadow onto your Key Light to control the area where the light hits. If you are using a window for your Key Light then you can use a curtain. If you use a softbox light then your light will already be somewhat focused.

2. Use Natural Lighting

The light provided by the Sun is still the best light source, you can have in your video. The trouble is that natural light changes quickly, which makes it highly unpredictable. The best way to deal with this challenge is to come prepared to the set and to get the shot you want as quickly as you can.

3. Try DIY Lightning

Literally, anything from candles to LED light bulbs can serve as a source of light in a shot. You just need to pay attention to the light temperature, because warmer light sources may highlight reds and yellows that can make your footage look less realistic.

4. Use Lightning Kits

This is by far the best option if you want to be in complete control of the light on your set. You can adjust the intensity of the lights, use filters, diffusers and all sorts of other accessories to create the light that flatters the subjects of your videos. The only downside is that you’ll have to spend a considerable amount of money if you want to have a professional lighting kit.

5. Set up reflectors

Sets of reflectors are often under $50, so they are fairly affordable. However, some vloggers choose to forgo purchasing reflectors and make their own out of tinfoil.

If your strong main light is too hard on your eyes then you can use a translucent ‘reflector’ to soften it. Set your translucent reflector, or other screen, up in front of your main light to diffuse it.

If you are hosting a beauty vlog then you might consider a slightly different set up. Instead of having your main light off to one side set it up directly in front of you so your entire face is lit evenly. It is still a good idea to use fill lights in this set up to give you some dimension, and a backlight is even more essential for helping you stand out from the background. The even light hitting your face will also make you look flat if you do not use a backlight.

If you are using all of the lighting options available to you and your video still looks too dark then you can try brightening it by opening up the aperture of your camera lens/setting a lower f-stop. Letting more light into your camera can help your footage look brighter, although you also run the risk of making things look overexposed/ washed out if you are not careful.

If you are stuck shooting in low light conditions it is best to use a lens with a wider aperture/lower f-stop. This will make the best of the light you do have.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

One of the best things you can do for your video quality is to ensure you have great lighting. Viewers find poor lighting distracting and it’s hard for them to see how great your content is if they are busy thinking about why your video is so dark. By creating a great lighting set up you can ensure that the people watching your videos are only thinking about how much they’re enjoying them.

Going outside and using natural light is the cheapest way to get a lot of light for your videos. If your vlog is not suited to the great outdoors then you need to get more strategic. You can turn on all the lights in your living room and still end up with a dark, grainy, video.

Video Lighting Basics: Three Point Lighting

The most common technique of lighting a scene is called three-point lighting. It involves three different sources of light in the shot and is used by portrait photographers, which is also a great method for lighting your vlog.

The brightest source of light is also known as the key light which need to be high quality. A window will work, but if you do not have access to one where you are filming then consider an LED panel light or a softbox light like the ones used in portrait photography.

This first light will create a dramatic shadow across half of your face. You want to reduce this shadow, but not get rid of it completely.

Rather than setting up another light source on the opposite side of the camera, put up a reflector to bounce some light back onto your face. This reflector is called your ‘Fill Light’.

The fill light is less bright than the primary source of light and it is placed on the side opposite to the key light. Its purpose is to reduce shadows produced by the key light and the reflector will need to be mounted on a stand.

The final step to creating three point lighting is to set up another light behind you. This is your ‘Backlight’, and it will help you stand out from your background. Backlight or Hair light is always placed behind and above the subject to create separation between the subject in the shot and the background. This basic lighting technique can be applied in almost every scene you shoot, which is why it is important to keep an open mind and to continue experimenting with possible light setups.

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Watch Video! Top Lighting Tips for Vlogging

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Lightning Tips for Aspiring YouTube Videographers

Becoming the master of light will take some time and practice, so it is crucial to remain curious and anxious to learn new tricks throughout that process if you want to continually become better. These tips will help you make the first steps on that journey.

1. Focus Your Key Light

Try to focus your Key Light so that it lights only you and not your background. Do this by mounting anything that can cast a shadow onto your Key Light to control the area where the light hits. If you are using a window for your Key Light then you can use a curtain. If you use a softbox light then your light will already be somewhat focused.

2. Use Natural Lighting

The light provided by the Sun is still the best light source, you can have in your video. The trouble is that natural light changes quickly, which makes it highly unpredictable. The best way to deal with this challenge is to come prepared to the set and to get the shot you want as quickly as you can.

3. Try DIY Lightning

Literally, anything from candles to LED light bulbs can serve as a source of light in a shot. You just need to pay attention to the light temperature, because warmer light sources may highlight reds and yellows that can make your footage look less realistic.

4. Use Lightning Kits

This is by far the best option if you want to be in complete control of the light on your set. You can adjust the intensity of the lights, use filters, diffusers and all sorts of other accessories to create the light that flatters the subjects of your videos. The only downside is that you’ll have to spend a considerable amount of money if you want to have a professional lighting kit.

5. Set up reflectors

Sets of reflectors are often under $50, so they are fairly affordable. However, some vloggers choose to forgo purchasing reflectors and make their own out of tinfoil.

If your strong main light is too hard on your eyes then you can use a translucent ‘reflector’ to soften it. Set your translucent reflector, or other screen, up in front of your main light to diffuse it.

If you are hosting a beauty vlog then you might consider a slightly different set up. Instead of having your main light off to one side set it up directly in front of you so your entire face is lit evenly. It is still a good idea to use fill lights in this set up to give you some dimension, and a backlight is even more essential for helping you stand out from the background. The even light hitting your face will also make you look flat if you do not use a backlight.

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If you are using all of the lighting options available to you and your video still looks too dark then you can try brightening it by opening up the aperture of your camera lens/setting a lower f-stop. Letting more light into your camera can help your footage look brighter, although you also run the risk of making things look overexposed/ washed out if you are not careful.

If you are stuck shooting in low light conditions it is best to use a lens with a wider aperture/lower f-stop. This will make the best of the light you do have.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

One of the best things you can do for your video quality is to ensure you have great lighting. Viewers find poor lighting distracting and it’s hard for them to see how great your content is if they are busy thinking about why your video is so dark. By creating a great lighting set up you can ensure that the people watching your videos are only thinking about how much they’re enjoying them.

Going outside and using natural light is the cheapest way to get a lot of light for your videos. If your vlog is not suited to the great outdoors then you need to get more strategic. You can turn on all the lights in your living room and still end up with a dark, grainy, video.

Video Lighting Basics: Three Point Lighting

The most common technique of lighting a scene is called three-point lighting. It involves three different sources of light in the shot and is used by portrait photographers, which is also a great method for lighting your vlog.

The brightest source of light is also known as the key light which need to be high quality. A window will work, but if you do not have access to one where you are filming then consider an LED panel light or a softbox light like the ones used in portrait photography.

This first light will create a dramatic shadow across half of your face. You want to reduce this shadow, but not get rid of it completely.

Rather than setting up another light source on the opposite side of the camera, put up a reflector to bounce some light back onto your face. This reflector is called your ‘Fill Light’.

The fill light is less bright than the primary source of light and it is placed on the side opposite to the key light. Its purpose is to reduce shadows produced by the key light and the reflector will need to be mounted on a stand.

The final step to creating three point lighting is to set up another light behind you. This is your ‘Backlight’, and it will help you stand out from your background. Backlight or Hair light is always placed behind and above the subject to create separation between the subject in the shot and the background. This basic lighting technique can be applied in almost every scene you shoot, which is why it is important to keep an open mind and to continue experimenting with possible light setups.

Watch Video! Top Lighting Tips for Vlogging

Lightning Tips for Aspiring YouTube Videographers

Becoming the master of light will take some time and practice, so it is crucial to remain curious and anxious to learn new tricks throughout that process if you want to continually become better. These tips will help you make the first steps on that journey.

1. Focus Your Key Light

Try to focus your Key Light so that it lights only you and not your background. Do this by mounting anything that can cast a shadow onto your Key Light to control the area where the light hits. If you are using a window for your Key Light then you can use a curtain. If you use a softbox light then your light will already be somewhat focused.

2. Use Natural Lighting

The light provided by the Sun is still the best light source, you can have in your video. The trouble is that natural light changes quickly, which makes it highly unpredictable. The best way to deal with this challenge is to come prepared to the set and to get the shot you want as quickly as you can.

3. Try DIY Lightning

Literally, anything from candles to LED light bulbs can serve as a source of light in a shot. You just need to pay attention to the light temperature, because warmer light sources may highlight reds and yellows that can make your footage look less realistic.

4. Use Lightning Kits

This is by far the best option if you want to be in complete control of the light on your set. You can adjust the intensity of the lights, use filters, diffusers and all sorts of other accessories to create the light that flatters the subjects of your videos. The only downside is that you’ll have to spend a considerable amount of money if you want to have a professional lighting kit.

5. Set up reflectors

Sets of reflectors are often under $50, so they are fairly affordable. However, some vloggers choose to forgo purchasing reflectors and make their own out of tinfoil.

If your strong main light is too hard on your eyes then you can use a translucent ‘reflector’ to soften it. Set your translucent reflector, or other screen, up in front of your main light to diffuse it.

If you are hosting a beauty vlog then you might consider a slightly different set up. Instead of having your main light off to one side set it up directly in front of you so your entire face is lit evenly. It is still a good idea to use fill lights in this set up to give you some dimension, and a backlight is even more essential for helping you stand out from the background. The even light hitting your face will also make you look flat if you do not use a backlight.

If you are using all of the lighting options available to you and your video still looks too dark then you can try brightening it by opening up the aperture of your camera lens/setting a lower f-stop. Letting more light into your camera can help your footage look brighter, although you also run the risk of making things look overexposed/ washed out if you are not careful.

If you are stuck shooting in low light conditions it is best to use a lens with a wider aperture/lower f-stop. This will make the best of the light you do have.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett