Learn the Low-Cost Way of Designing Winning YouTube Ad Campaigns

How to Create Video Ads for Free in YouTube Video Builder

Richard Bennett

Mar 27, 2024• Proven solutions

Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.

With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.

• Part 1: What Is YouTube Video Builder?
• Part 2: How Does YouTube Video Builder Work?
• Part 3: How to Get YouTube Video Builder?
• Part 4: How to Make Video Ads for Free with YouTube Video Builder?
• Part 5: Tips for Making Good Video Ads with YouTube Video Builder

---

Part 1: What Is YouTube Video Builder?

YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.

However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:

• Logo

You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.

• HD Images

At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.

• Google Chrome Browser

You must have the latest version of the Google Chrome web browser installed on your computer.

• YouTube Channel

Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.

• Availability of the Tool and Features

YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.

Part 2: How Does YouTube Video Builder Work?

As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.

There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.

Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.

Part 3: How Can I Get YouTube Video Builder?

Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .

Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.

Part 4: How to Make Video Ads for Free with YouTube Video Builder?

Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:

Step 1: Prepare a Console

After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.

Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.

After this, insert an image of your brand logo in the block under the Logos category.

Step 2: Add the Ingredients

When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.

Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.

Step 3: Make Cosmetic Manipulations

From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.

Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.

Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.

Step 4: Save the Video and Begin Promotion

After the video is generated, play to preview the film. If everything looks good, click Save video.

On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.

Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).

Part 5: Tips for Making Good Video Ads with YouTube Video Builder

The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:

• Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
• Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
• Remain consistent with the theme color, fonts, etc. throughout the video
• Make sure to include a catchy ‘Call for action’ text in your video ad
• Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
• Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
• Make sure to use the ad in your campaigns to make people aware of your brand/product(s)

Conclusion

The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.

With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.

• Part 1: What Is YouTube Video Builder?
• Part 2: How Does YouTube Video Builder Work?
• Part 3: How to Get YouTube Video Builder?
• Part 4: How to Make Video Ads for Free with YouTube Video Builder?
• Part 5: Tips for Making Good Video Ads with YouTube Video Builder

---

Part 1: What Is YouTube Video Builder?

YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.

However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:

• Logo

You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.

• HD Images

At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.

• Google Chrome Browser

You must have the latest version of the Google Chrome web browser installed on your computer.

• YouTube Channel

Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.

• Availability of the Tool and Features

YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.

Part 2: How Does YouTube Video Builder Work?

As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.

There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.

Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.

Part 3: How Can I Get YouTube Video Builder?

Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .

Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.

Part 4: How to Make Video Ads for Free with YouTube Video Builder?

Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:

Step 1: Prepare a Console

After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.

Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.

After this, insert an image of your brand logo in the block under the Logos category.

Step 2: Add the Ingredients

When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.

Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.

Step 3: Make Cosmetic Manipulations

From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.

Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.

Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.

Step 4: Save the Video and Begin Promotion

After the video is generated, play to preview the film. If everything looks good, click Save video.

On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.

Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).

Part 5: Tips for Making Good Video Ads with YouTube Video Builder

The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:

• Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
• Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
• Remain consistent with the theme color, fonts, etc. throughout the video
• Make sure to include a catchy ‘Call for action’ text in your video ad
• Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
• Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
• Make sure to use the ad in your campaigns to make people aware of your brand/product(s)

Conclusion

The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.

With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.

• Part 1: What Is YouTube Video Builder?
• Part 2: How Does YouTube Video Builder Work?
• Part 3: How to Get YouTube Video Builder?
• Part 4: How to Make Video Ads for Free with YouTube Video Builder?
• Part 5: Tips for Making Good Video Ads with YouTube Video Builder

---

Part 1: What Is YouTube Video Builder?

YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.

However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:

• Logo

You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.

• HD Images

At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.

• Google Chrome Browser

You must have the latest version of the Google Chrome web browser installed on your computer.

• YouTube Channel

Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.

• Availability of the Tool and Features

YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.

Part 2: How Does YouTube Video Builder Work?

As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.

There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.

Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.

Part 3: How Can I Get YouTube Video Builder?

Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .

Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.

Part 4: How to Make Video Ads for Free with YouTube Video Builder?

Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:

Step 1: Prepare a Console

After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.

Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.

After this, insert an image of your brand logo in the block under the Logos category.

Step 2: Add the Ingredients

When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.

Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.

Step 3: Make Cosmetic Manipulations

From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.

Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.

Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.

Step 4: Save the Video and Begin Promotion

After the video is generated, play to preview the film. If everything looks good, click Save video.

On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.

Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).

Part 5: Tips for Making Good Video Ads with YouTube Video Builder

The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:

• Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
• Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
• Remain consistent with the theme color, fonts, etc. throughout the video
• Make sure to include a catchy ‘Call for action’ text in your video ad
• Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
• Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
• Make sure to use the ad in your campaigns to make people aware of your brand/product(s)

Conclusion

The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.

With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.

• Part 1: What Is YouTube Video Builder?
• Part 2: How Does YouTube Video Builder Work?
• Part 3: How to Get YouTube Video Builder?
• Part 4: How to Make Video Ads for Free with YouTube Video Builder?
• Part 5: Tips for Making Good Video Ads with YouTube Video Builder

---

Part 1: What Is YouTube Video Builder?

YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.

However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:

• Logo

You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.

• HD Images

At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.

• Google Chrome Browser

You must have the latest version of the Google Chrome web browser installed on your computer.

• YouTube Channel

Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.

• Availability of the Tool and Features

YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.

Part 2: How Does YouTube Video Builder Work?

As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.

There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.

Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.

Part 3: How Can I Get YouTube Video Builder?

Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .

Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.

Part 4: How to Make Video Ads for Free with YouTube Video Builder?

Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:

Step 1: Prepare a Console

After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.

Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.

After this, insert an image of your brand logo in the block under the Logos category.

Step 2: Add the Ingredients

When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.

Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.

Step 3: Make Cosmetic Manipulations

From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.

Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.

Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.

Step 4: Save the Video and Begin Promotion

After the video is generated, play to preview the film. If everything looks good, click Save video.

On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.

Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).

Part 5: Tips for Making Good Video Ads with YouTube Video Builder

The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:

• Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
• Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
• Remain consistent with the theme color, fonts, etc. throughout the video
• Make sure to include a catchy ‘Call for action’ text in your video ad
• Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
• Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
• Make sure to use the ad in your campaigns to make people aware of your brand/product(s)

Conclusion

The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Formulating Engaging Content Excerpts for Streaming

How to Make a Channel Trailer

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your channel trailer is the video viewers who are not already subscribed to you will see when they visit your channel page. It is your chance to make a quick pitch to them about why they should subscribe. You can use your channel trailer to let new visitors to your channel know what kind of videos you make and to convince them to subscribe. Here are 5 tips to make an effective YouTube channel trailer.

Part 1: 5 Tips for Making a Great Channel Trailer

Here are our top 5 recommendations for anybody creating a YouTube channel trailer:

Reach Out – It’s All About Your Viewers

Use your channel trailer to try to connect to the individual viewer watching it. Greet that one person as one person, as a ‘you’, instead of as a member of a group (i.e., avoid saying ‘you guys’).

The more you can make your trailer about the person watching it, the better. You are telling them about yourself, but you are doing it for their benefit. Address them directly (i.e. ‘If you like…’ or ‘you don’t want to miss’.) and make everything you say about them. For example, instead of saying ‘I post tutorials about’, try ‘you can learn about’.

Flaunt Your Personality – It’s All About You

One of the golden rules of YouTube is ‘be yourself’. People will subscribe because they enjoy your personality and want to see more of it.

Use your trailer as an opportunity to showcase your unique perspective. Be yourself, and be the person that is excited to be making great YouTube videos. You are at your best when you let people see how much you care about something, so show your viewers how much you care about delivering great video content. This is what will make people want to subscribe.

Talk about All the Cool Stuff You Do

The best channel trailers give viewers a window into your channel. You need to show people what to expect from you as a personality, but you also need to tell them what to expect in terms of your videos.

Your channel trailer should include information like: what kinds of videos you make, why you make them, and what your upload schedule is.

Be specific. Instead of saying you make videos about makeup, say you make look tutorials and talk about your favorite styles. Instead of saying you are a gamer, tell your potential subscribers what games you post about and what some of your favorites are.

A specific schedule is important for getting people to subscribe. Generally, viewers do not subscribe to channels that have not posted in a long time. They subscribe because they do not want to miss out on new content, and if you follow a schedule, they will trust that that new content is on its way.

Ask Them to Subscribe

Do not forget to ask the person to view your trailer to subscribe.

A lot of people go into YouTube thinking people will subscribe if they like their videos, and so making great videos is the only way to get people to subscribe. This is not true.

Making great videos is the first step to getting subscribers, but the second step is to ask for them. Not everyone subscribes to every channel they visit and enjoy. A person who enjoys your videos is more likely to subscribe if you prompt them to.

30 Seconds

The ideal length for a YouTube channel trailer is 30 seconds, or between 30 seconds and 1 minute.

The people viewing your trailer did not come to YouTube for the purpose of watching it. They are unlikely to give it much time before they continue browsing. This means you need to grab their attention tightly right away, but it also means you need to keep your trailer bite-sized.

Thirty seconds should be long enough to tell people what your channel is about, show off your personality, and ask them to subscribe. If you take much longer, viewers will click away before they hear your full pitch.

Part 2: How to Add a Channel Trailer Using Wondershare Filmora

Here are a few simple steps to setting up your channel trailer.

1. Turn on channel customization. Go to My Channel and click the gear icon over your channel’s banner. Switch Customize the layout of your channel from off to on.
2. Upload your trailer video like you would any other video.
3. Go to your channel and click on the For new visitors tab, which should appear after you’ve turned on customization.
4. Click Channel trailer and choose your video, or paste in its URL.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

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Your channel trailer is the video viewers who are not already subscribed to you will see when they visit your channel page. It is your chance to make a quick pitch to them about why they should subscribe. You can use your channel trailer to let new visitors to your channel know what kind of videos you make and to convince them to subscribe. Here are 5 tips to make an effective YouTube channel trailer.

Part 1: 5 Tips for Making a Great Channel Trailer

Here are our top 5 recommendations for anybody creating a YouTube channel trailer:

Reach Out – It’s All About Your Viewers

Use your channel trailer to try to connect to the individual viewer watching it. Greet that one person as one person, as a ‘you’, instead of as a member of a group (i.e., avoid saying ‘you guys’).

The more you can make your trailer about the person watching it, the better. You are telling them about yourself, but you are doing it for their benefit. Address them directly (i.e. ‘If you like…’ or ‘you don’t want to miss’.) and make everything you say about them. For example, instead of saying ‘I post tutorials about’, try ‘you can learn about’.

Flaunt Your Personality – It’s All About You

One of the golden rules of YouTube is ‘be yourself’. People will subscribe because they enjoy your personality and want to see more of it.

Use your trailer as an opportunity to showcase your unique perspective. Be yourself, and be the person that is excited to be making great YouTube videos. You are at your best when you let people see how much you care about something, so show your viewers how much you care about delivering great video content. This is what will make people want to subscribe.

Talk about All the Cool Stuff You Do

The best channel trailers give viewers a window into your channel. You need to show people what to expect from you as a personality, but you also need to tell them what to expect in terms of your videos.

Your channel trailer should include information like: what kinds of videos you make, why you make them, and what your upload schedule is.

Be specific. Instead of saying you make videos about makeup, say you make look tutorials and talk about your favorite styles. Instead of saying you are a gamer, tell your potential subscribers what games you post about and what some of your favorites are.

A specific schedule is important for getting people to subscribe. Generally, viewers do not subscribe to channels that have not posted in a long time. They subscribe because they do not want to miss out on new content, and if you follow a schedule, they will trust that that new content is on its way.

Ask Them to Subscribe

Do not forget to ask the person to view your trailer to subscribe.

A lot of people go into YouTube thinking people will subscribe if they like their videos, and so making great videos is the only way to get people to subscribe. This is not true.

Making great videos is the first step to getting subscribers, but the second step is to ask for them. Not everyone subscribes to every channel they visit and enjoy. A person who enjoys your videos is more likely to subscribe if you prompt them to.

30 Seconds

The ideal length for a YouTube channel trailer is 30 seconds, or between 30 seconds and 1 minute.

The people viewing your trailer did not come to YouTube for the purpose of watching it. They are unlikely to give it much time before they continue browsing. This means you need to grab their attention tightly right away, but it also means you need to keep your trailer bite-sized.

Thirty seconds should be long enough to tell people what your channel is about, show off your personality, and ask them to subscribe. If you take much longer, viewers will click away before they hear your full pitch.

Part 2: How to Add a Channel Trailer Using Wondershare Filmora

Here are a few simple steps to setting up your channel trailer.

1. Turn on channel customization. Go to My Channel and click the gear icon over your channel’s banner. Switch Customize the layout of your channel from off to on.
2. Upload your trailer video like you would any other video.
3. Go to your channel and click on the For new visitors tab, which should appear after you’ve turned on customization.
4. Click Channel trailer and choose your video, or paste in its URL.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your channel trailer is the video viewers who are not already subscribed to you will see when they visit your channel page. It is your chance to make a quick pitch to them about why they should subscribe. You can use your channel trailer to let new visitors to your channel know what kind of videos you make and to convince them to subscribe. Here are 5 tips to make an effective YouTube channel trailer.

Part 1: 5 Tips for Making a Great Channel Trailer

Here are our top 5 recommendations for anybody creating a YouTube channel trailer:

Reach Out – It’s All About Your Viewers

Use your channel trailer to try to connect to the individual viewer watching it. Greet that one person as one person, as a ‘you’, instead of as a member of a group (i.e., avoid saying ‘you guys’).

The more you can make your trailer about the person watching it, the better. You are telling them about yourself, but you are doing it for their benefit. Address them directly (i.e. ‘If you like…’ or ‘you don’t want to miss’.) and make everything you say about them. For example, instead of saying ‘I post tutorials about’, try ‘you can learn about’.

Flaunt Your Personality – It’s All About You

One of the golden rules of YouTube is ‘be yourself’. People will subscribe because they enjoy your personality and want to see more of it.

Use your trailer as an opportunity to showcase your unique perspective. Be yourself, and be the person that is excited to be making great YouTube videos. You are at your best when you let people see how much you care about something, so show your viewers how much you care about delivering great video content. This is what will make people want to subscribe.

Talk about All the Cool Stuff You Do

The best channel trailers give viewers a window into your channel. You need to show people what to expect from you as a personality, but you also need to tell them what to expect in terms of your videos.

Your channel trailer should include information like: what kinds of videos you make, why you make them, and what your upload schedule is.

Be specific. Instead of saying you make videos about makeup, say you make look tutorials and talk about your favorite styles. Instead of saying you are a gamer, tell your potential subscribers what games you post about and what some of your favorites are.

A specific schedule is important for getting people to subscribe. Generally, viewers do not subscribe to channels that have not posted in a long time. They subscribe because they do not want to miss out on new content, and if you follow a schedule, they will trust that that new content is on its way.

Ask Them to Subscribe

Do not forget to ask the person to view your trailer to subscribe.

A lot of people go into YouTube thinking people will subscribe if they like their videos, and so making great videos is the only way to get people to subscribe. This is not true.

Making great videos is the first step to getting subscribers, but the second step is to ask for them. Not everyone subscribes to every channel they visit and enjoy. A person who enjoys your videos is more likely to subscribe if you prompt them to.

30 Seconds

The ideal length for a YouTube channel trailer is 30 seconds, or between 30 seconds and 1 minute.

The people viewing your trailer did not come to YouTube for the purpose of watching it. They are unlikely to give it much time before they continue browsing. This means you need to grab their attention tightly right away, but it also means you need to keep your trailer bite-sized.

Thirty seconds should be long enough to tell people what your channel is about, show off your personality, and ask them to subscribe. If you take much longer, viewers will click away before they hear your full pitch.

Part 2: How to Add a Channel Trailer Using Wondershare Filmora

Here are a few simple steps to setting up your channel trailer.

1. Turn on channel customization. Go to My Channel and click the gear icon over your channel’s banner. Switch Customize the layout of your channel from off to on.
2. Upload your trailer video like you would any other video.
3. Go to your channel and click on the For new visitors tab, which should appear after you’ve turned on customization.
4. Click Channel trailer and choose your video, or paste in its URL.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your channel trailer is the video viewers who are not already subscribed to you will see when they visit your channel page. It is your chance to make a quick pitch to them about why they should subscribe. You can use your channel trailer to let new visitors to your channel know what kind of videos you make and to convince them to subscribe. Here are 5 tips to make an effective YouTube channel trailer.

Part 1: 5 Tips for Making a Great Channel Trailer

Here are our top 5 recommendations for anybody creating a YouTube channel trailer:

Reach Out – It’s All About Your Viewers

Use your channel trailer to try to connect to the individual viewer watching it. Greet that one person as one person, as a ‘you’, instead of as a member of a group (i.e., avoid saying ‘you guys’).

The more you can make your trailer about the person watching it, the better. You are telling them about yourself, but you are doing it for their benefit. Address them directly (i.e. ‘If you like…’ or ‘you don’t want to miss’.) and make everything you say about them. For example, instead of saying ‘I post tutorials about’, try ‘you can learn about’.

Flaunt Your Personality – It’s All About You

One of the golden rules of YouTube is ‘be yourself’. People will subscribe because they enjoy your personality and want to see more of it.

Use your trailer as an opportunity to showcase your unique perspective. Be yourself, and be the person that is excited to be making great YouTube videos. You are at your best when you let people see how much you care about something, so show your viewers how much you care about delivering great video content. This is what will make people want to subscribe.

Talk about All the Cool Stuff You Do

The best channel trailers give viewers a window into your channel. You need to show people what to expect from you as a personality, but you also need to tell them what to expect in terms of your videos.

Your channel trailer should include information like: what kinds of videos you make, why you make them, and what your upload schedule is.

Be specific. Instead of saying you make videos about makeup, say you make look tutorials and talk about your favorite styles. Instead of saying you are a gamer, tell your potential subscribers what games you post about and what some of your favorites are.

A specific schedule is important for getting people to subscribe. Generally, viewers do not subscribe to channels that have not posted in a long time. They subscribe because they do not want to miss out on new content, and if you follow a schedule, they will trust that that new content is on its way.

Ask Them to Subscribe

Do not forget to ask the person to view your trailer to subscribe.

A lot of people go into YouTube thinking people will subscribe if they like their videos, and so making great videos is the only way to get people to subscribe. This is not true.

Making great videos is the first step to getting subscribers, but the second step is to ask for them. Not everyone subscribes to every channel they visit and enjoy. A person who enjoys your videos is more likely to subscribe if you prompt them to.

30 Seconds

The ideal length for a YouTube channel trailer is 30 seconds, or between 30 seconds and 1 minute.

The people viewing your trailer did not come to YouTube for the purpose of watching it. They are unlikely to give it much time before they continue browsing. This means you need to grab their attention tightly right away, but it also means you need to keep your trailer bite-sized.

Thirty seconds should be long enough to tell people what your channel is about, show off your personality, and ask them to subscribe. If you take much longer, viewers will click away before they hear your full pitch.

Part 2: How to Add a Channel Trailer Using Wondershare Filmora

Here are a few simple steps to setting up your channel trailer.

1. Turn on channel customization. Go to My Channel and click the gear icon over your channel’s banner. Switch Customize the layout of your channel from off to on.
2. Upload your trailer video like you would any other video.
3. Go to your channel and click on the For new visitors tab, which should appear after you’ve turned on customization.
4. Click Channel trailer and choose your video, or paste in its URL.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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