Key Audio Enhancement Tools for Social Media Experts

Are you looking for the best voice-changing app for your YouTube channel?

Creating a YouTube video with professional output is straightforward, but many people find it challenging because they do not have the right vlogging tools at their disposal. There are countless vlogging tools and one of them is the voice changer.

With a voice-changing app, you can create multiple voices for one video clip with complete ease. Voice changer supports several background sound effects that you can import to spice up your content before uploading it on YouTube. The app makes your videos fun and interesting to watch that then drives traffic to your channel.

Presently, there is an array of YouTube voice-changers available online. While some are top-notch, others are nothing to write about. In this article, we will share with you some top-level YouTube voice-changers recommended by experts in the industry. Without further ado, let’s dive in.

Try AI Voice Changer

For Win 7 or later (64-bit)

Try AI Voice Changer

For macOS 10.12 or later

Part 1. Best Voice Changers for YouTubers

Here are the top 7 YouTube voice-changing apps available on the global market today:

1. AthTek [Online & Free]

AthTek is one the world-leading voice-changing apps suitable for Windows operating systems. This simple yet powerful app is well-customized with powerful features such as pitch and speed enhancer. The app allows you to edit your audio recordings easily and quickly.

It provides you with a comprehensive user interface that lets you switch your voice without stress. Compared to other voice-changers, AthTek stands out. The app integrates perfectly with platforms like Skype, etc.

AthTek is a fantastic voice changer, however, it isn’t without its dark sides. AthTek is not a real-time voice-changing app. Hence, you can only use it with ready-made sound recordings.

How to Use AthTek YouTube Voice Changer

Follow the procedure below to use the AthTek voice changing app on your YouTube channel:

Step1 Download AthTek from the official website. Follow the on-screen instructions to install the app, and launch it. When AthTek opens, the interface below will appear on your display screen:

Locate the Browse button beside File Path, and click on it. AthTek will automatically direct you to your local storage.

Step2 Choose your desired audio file from the list available on your computer, and tap the Open button. AthTek will immediately upload the audio file on its interface. The page below will come up on your screen:

Step3 Now move to the Change Parameter section and make the necessary adjustments. Once that’s set, click on the Play button to preview the audio file. If satisfied, tap on Export, choose a destination path and click on Save.

2. Voicechanger.io

Voicechanger.io is a cloud-based program that enables you to upload and edit audio files conveniently without distorting the quality. The program also allows you to record your voice, and add effects with complete ease. It’s an easy-to-use voice changer with no operating system limitations. Aside from voice changing, Voicechanger.io supports speech-to-text. Thus, you can convert speech to text without stress.

How to Use Voicechanger.io

Step1 With the help of an internet-enabled computer system, navigate to the official webpage for Voicechanger.io. The page below will come up if all goes well:

Step2 Choose your preferred audio input method to proceed. Should you select Upload audio, you will be directed to your local drive where your recordings are stored. Choose an audio file, and click on Open.

However, should you pick the Use microphone option, you will be prompted to grant access to the mic. Click on the appropriate key to complete this step.

3. Voxal Voice Changer

Voxal Voice Changer is another quality app mostly used by Mac owners to manipulate audio recordings. It’s also suitable for editing real-time chat audio recordings. The app provides you with several preset voices that you can select from to make your sound recordings fun to listen to.

Additionally, you have the privilege to customize the background effects that you could be used at any time. Voxal Voice Changer is a simple app with zero restrictions in the free version. It also offers paid versions with additional features for professional YouTubers. Besides editing ready-made audio, the app does allow you to create voice recordings.

How to Use Voxal Voice Changer

Here is the detailed procedure to use the Voxal Voice Changer app:

Step1 From the official website for Voxal, download and install a compatible version of the app on your computer system. Wait until the installation is successful and launch the app for usage.

When the interface above appears, locate the Menu drop-down menu at the top left corner of your display screen. Select File > Import Voice. Your local storage will automatically appear.

Step2 Choose an audio recording or voice to import on the Voxal Voice Changer interface, and tap on Open. After uploading the file, select a voice effect on the left sidebar.

Step3 Now click on the green Preview button at the top menubar. Listen to the audio file with the chosen effect. If satisfied, export the file to your preferred storage path.

4. Skype Voice Changer

As the name implies, this app is built for you to conceal your voice when using Skype social media platform. It can also serve as a voice changer for YouTube content creators. This app permits you to transform your audio recordings into interesting sounds easily and quickly.

Skype Voice Changer offers free and paid services to its end-users. However, the majority of its features are locked in the paid version. The app provides a clean voice editing interface so end-users, including those who aren’t conversant with information technology, can navigate easily.

How to Use Skype Voice Changer

Here is the set of instructions to use Skype Voice Changer:

Step1 Install the Skype Voice Changer app on your PC, and launch it for operation by clicking on the appropriate button.

A window with several easy-to-use options will come up just as below:

Click on the Effects button at the top menu bar.

Step2 Select a voice effect on the left panel of the Skype Voice Changer interface. Once that is set, click on Preview at the lower right corner of your screen.

Now speak into a microphone, and listen to your voice.

5. AV Voice Changer Diamond

AV Voice Changer Diamond is another wonderful voice-changing app with several entertaining effects that you can choose from to pimp your audio recordings or voice. The app provides you with several preset options, so you have control over your output. It’s one of the most versatile apps for YouTubers.

This voice changer offers an easy-to-manage user interface so beginners in the tech space can easily find their way without involving a third party. AV Voice Changer Diamond works perfectly with all VoIP programs and social media platforms like Skype, Viber, YouTube, and more. One challenge you may experience with this app is the very long installation process.

How to Use AV Voice Changer Diamond

Go to the AV Voice Changer Diamond website to install the latest version of the app on your computer system, and follow the steps below to use it:

Step1 Open the app on your Windows or Mac operating system. You will find the interface below on your screen:

Locate the Nickvoices at the top toolbar. Click on it, and a couple of voice effect options will pop up.

Step2 Select from the list to proceed. Alternatively, you could click on Custom on the list to customize a voice effect. However, mind you, you must subscribe to a premium package to create a voice effect.

Step3 On completing the step above, locate the Record button and click on it. A new window will come up. Follow the on-screen instructions to record your voice.

6. Voice Changer HD

If you are looking for a voice-changing app that you can use to modify your YouTube audio tracks at a zero-cost fee, Voice Changer HD is the perfect tool to use. The app allows you to turn boring audio recordings into enjoyable ones with the lovely effects it supports.

In addition to the audio editing features, Voice Changer HD lets end-users create sounds from texts. Thus, it supports text-to-speech. The app comes with an easy-to-manage user interface. It has over 25 preset voices tucked into it.

How to Use Voice Changer HD

Using Voice Changer HD isn’t difficult. Apply the stepwise guide below:

Step1 Download, install, and open Voice Changer HD on your computer. Once it opens, click on the appropriate button to record your voice.

Step2 Click on the Stop button to end the recording. Voice Changer HD will automatically load an interface with several voice effects. Select one to design your recorded file.

Step3 Next, click on Share to send the file to friends and relatives.

Part 2. Best Voice Editors for YouTubers

1. Filmora

Filmora is an industry-leading audio editing software well-designed with an interactive user interface that allows you to edit YouTube recordings before uploading them on the net. This multipurpose software is customized with endless audio editing features. It supports audio ducking, audio visualizer, auto synchronization, speech-to-text, text-to-speech, and lots more.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Additionally, end-users can easily detect silence in an audio or video file via the Wondershare Filmora software. Besides audio editing, this software is capable of video editing. It enables you to modify/adjust videos without compromising the quality. This software permits you to add effects, transitions, detach audio, remove background, etc.

Wondershare Filmora has all you need in a video and audio editor as it integrates with several platforms, including YouTube and other social media apps. This audio editing solution is suitable for Windows and Mac operating systems.

2. Adobe Audition

Designed by the first PDF editing platform developer, Adobe Audition is another software you can count on to edit audio tracks with quality output. It edits all audio types, including MP3, WAV, and more, with zero limitations. The software sits at the second position on our list because of the rich editing features it holds. Adobe Audition allows you to mix sounds easily and quickly- a vital reason Disc Jerkers (DJs) use the software. Another feature you stand to enjoy when using this software is the freedom to design sound effects.

Part 3. FAQs

Q1. Can I change my voice for YouTube videos?

Yes!

With voice-changing apps, you can quickly change your voice for YouTube videos. These apps come with lots of incredible sound effects that you need to pimp your audio tracks on YouTube. Some of the top-rated voice changers available in the market presently have been introduced above. Check them out.

Q2. What voice changers do YouTubers use?

As earlier stated, there are countless voice-changing apps for YouTubers. Depending on the sound effect you need, you may need to try two or more. You can select one from the ones mentioned in the article.

Conclusion

Now you have the top 7 voice changers for YouTubers, select one of them and use it in your next project. All voice-changing apps are simple to use, fast and reliable. However, we advise that you consider the pricing before investing in it. If you need an audio/video editing software program, Filmora is the right tool to use. The software is well-known for excellent results.

Try AI Voice Changer

For Win 7 or later (64-bit)

Try AI Voice Changer

For macOS 10.12 or later

Part 1. Best Voice Changers for YouTubers

Here are the top 7 YouTube voice-changing apps available on the global market today:

1. AthTek [Online & Free]

AthTek is one the world-leading voice-changing apps suitable for Windows operating systems. This simple yet powerful app is well-customized with powerful features such as pitch and speed enhancer. The app allows you to edit your audio recordings easily and quickly.

It provides you with a comprehensive user interface that lets you switch your voice without stress. Compared to other voice-changers, AthTek stands out. The app integrates perfectly with platforms like Skype, etc.

AthTek is a fantastic voice changer, however, it isn’t without its dark sides. AthTek is not a real-time voice-changing app. Hence, you can only use it with ready-made sound recordings.

How to Use AthTek YouTube Voice Changer

Follow the procedure below to use the AthTek voice changing app on your YouTube channel:

Step1 Download AthTek from the official website. Follow the on-screen instructions to install the app, and launch it. When AthTek opens, the interface below will appear on your display screen:

Locate the Browse button beside File Path, and click on it. AthTek will automatically direct you to your local storage.

Step2 Choose your desired audio file from the list available on your computer, and tap the Open button. AthTek will immediately upload the audio file on its interface. The page below will come up on your screen:

Step3 Now move to the Change Parameter section and make the necessary adjustments. Once that’s set, click on the Play button to preview the audio file. If satisfied, tap on Export, choose a destination path and click on Save.

2. Voicechanger.io

Voicechanger.io is a cloud-based program that enables you to upload and edit audio files conveniently without distorting the quality. The program also allows you to record your voice, and add effects with complete ease. It’s an easy-to-use voice changer with no operating system limitations. Aside from voice changing, Voicechanger.io supports speech-to-text. Thus, you can convert speech to text without stress.

How to Use Voicechanger.io

Step1 With the help of an internet-enabled computer system, navigate to the official webpage for Voicechanger.io. The page below will come up if all goes well:

Step2 Choose your preferred audio input method to proceed. Should you select Upload audio, you will be directed to your local drive where your recordings are stored. Choose an audio file, and click on Open.

However, should you pick the Use microphone option, you will be prompted to grant access to the mic. Click on the appropriate key to complete this step.

3. Voxal Voice Changer

Voxal Voice Changer is another quality app mostly used by Mac owners to manipulate audio recordings. It’s also suitable for editing real-time chat audio recordings. The app provides you with several preset voices that you can select from to make your sound recordings fun to listen to.

Additionally, you have the privilege to customize the background effects that you could be used at any time. Voxal Voice Changer is a simple app with zero restrictions in the free version. It also offers paid versions with additional features for professional YouTubers. Besides editing ready-made audio, the app does allow you to create voice recordings.

How to Use Voxal Voice Changer

Here is the detailed procedure to use the Voxal Voice Changer app:

Step1 From the official website for Voxal, download and install a compatible version of the app on your computer system. Wait until the installation is successful and launch the app for usage.

When the interface above appears, locate the Menu drop-down menu at the top left corner of your display screen. Select File > Import Voice. Your local storage will automatically appear.

Step2 Choose an audio recording or voice to import on the Voxal Voice Changer interface, and tap on Open. After uploading the file, select a voice effect on the left sidebar.

Step3 Now click on the green Preview button at the top menubar. Listen to the audio file with the chosen effect. If satisfied, export the file to your preferred storage path.

4. Skype Voice Changer

As the name implies, this app is built for you to conceal your voice when using Skype social media platform. It can also serve as a voice changer for YouTube content creators. This app permits you to transform your audio recordings into interesting sounds easily and quickly.

Skype Voice Changer offers free and paid services to its end-users. However, the majority of its features are locked in the paid version. The app provides a clean voice editing interface so end-users, including those who aren’t conversant with information technology, can navigate easily.

How to Use Skype Voice Changer

Here is the set of instructions to use Skype Voice Changer:

Step1 Install the Skype Voice Changer app on your PC, and launch it for operation by clicking on the appropriate button.

A window with several easy-to-use options will come up just as below:

Click on the Effects button at the top menu bar.

Step2 Select a voice effect on the left panel of the Skype Voice Changer interface. Once that is set, click on Preview at the lower right corner of your screen.

Now speak into a microphone, and listen to your voice.

5. AV Voice Changer Diamond

AV Voice Changer Diamond is another wonderful voice-changing app with several entertaining effects that you can choose from to pimp your audio recordings or voice. The app provides you with several preset options, so you have control over your output. It’s one of the most versatile apps for YouTubers.

This voice changer offers an easy-to-manage user interface so beginners in the tech space can easily find their way without involving a third party. AV Voice Changer Diamond works perfectly with all VoIP programs and social media platforms like Skype, Viber, YouTube, and more. One challenge you may experience with this app is the very long installation process.

How to Use AV Voice Changer Diamond

Go to the AV Voice Changer Diamond website to install the latest version of the app on your computer system, and follow the steps below to use it:

Step1 Open the app on your Windows or Mac operating system. You will find the interface below on your screen:

Locate the Nickvoices at the top toolbar. Click on it, and a couple of voice effect options will pop up.

Step2 Select from the list to proceed. Alternatively, you could click on Custom on the list to customize a voice effect. However, mind you, you must subscribe to a premium package to create a voice effect.

Step3 On completing the step above, locate the Record button and click on it. A new window will come up. Follow the on-screen instructions to record your voice.

6. Voice Changer HD

If you are looking for a voice-changing app that you can use to modify your YouTube audio tracks at a zero-cost fee, Voice Changer HD is the perfect tool to use. The app allows you to turn boring audio recordings into enjoyable ones with the lovely effects it supports.

In addition to the audio editing features, Voice Changer HD lets end-users create sounds from texts. Thus, it supports text-to-speech. The app comes with an easy-to-manage user interface. It has over 25 preset voices tucked into it.

How to Use Voice Changer HD

Using Voice Changer HD isn’t difficult. Apply the stepwise guide below:

Step1 Download, install, and open Voice Changer HD on your computer. Once it opens, click on the appropriate button to record your voice.

Step2 Click on the Stop button to end the recording. Voice Changer HD will automatically load an interface with several voice effects. Select one to design your recorded file.

Step3 Next, click on Share to send the file to friends and relatives.

Part 2. Best Voice Editors for YouTubers

1. Filmora

Filmora is an industry-leading audio editing software well-designed with an interactive user interface that allows you to edit YouTube recordings before uploading them on the net. This multipurpose software is customized with endless audio editing features. It supports audio ducking, audio visualizer, auto synchronization, speech-to-text, text-to-speech, and lots more.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Additionally, end-users can easily detect silence in an audio or video file via the Wondershare Filmora software. Besides audio editing, this software is capable of video editing. It enables you to modify/adjust videos without compromising the quality. This software permits you to add effects, transitions, detach audio, remove background, etc.

Wondershare Filmora has all you need in a video and audio editor as it integrates with several platforms, including YouTube and other social media apps. This audio editing solution is suitable for Windows and Mac operating systems.

2. Adobe Audition

Designed by the first PDF editing platform developer, Adobe Audition is another software you can count on to edit audio tracks with quality output. It edits all audio types, including MP3, WAV, and more, with zero limitations. The software sits at the second position on our list because of the rich editing features it holds. Adobe Audition allows you to mix sounds easily and quickly- a vital reason Disc Jerkers (DJs) use the software. Another feature you stand to enjoy when using this software is the freedom to design sound effects.

Part 3. FAQs

Q1. Can I change my voice for YouTube videos?

Yes!

With voice-changing apps, you can quickly change your voice for YouTube videos. These apps come with lots of incredible sound effects that you need to pimp your audio tracks on YouTube. Some of the top-rated voice changers available in the market presently have been introduced above. Check them out.

Q2. What voice changers do YouTubers use?

As earlier stated, there are countless voice-changing apps for YouTubers. Depending on the sound effect you need, you may need to try two or more. You can select one from the ones mentioned in the article.

Conclusion

Now you have the top 7 voice changers for YouTubers, select one of them and use it in your next project. All voice-changing apps are simple to use, fast and reliable. However, we advise that you consider the pricing before investing in it. If you need an audio/video editing software program, Filmora is the right tool to use. The software is well-known for excellent results.

Elevate Your YouTube Presence: Uncovering the 6 Key Strategies to Boost Retention Rates

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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