Infuse Video Magic: Crafting Captivating Background Images for Thumbnails

YouTube is a platform where you can make money from videos. But in order to earn, your videos should get lots of views. The thing is that YouTube is a competitive space. So many others are trying to do the same. Thus, you’ll be competing for viewers’ time and attention. How can you win that battle? One way is to add eye-catching YouTube thumbnail backgrounds.

The video thumbnail will leave an impression on viewers looking for something to watch. So ensuring it is high-quality is crucial. In this article, you’ll learn where to find amazing thumbnail backgrounds and how to add them to your thumbnails.

Why Change YouTube Thumbnail Background?

When people are searching for something to watch on YouTube, they’ll look at two (2) things:

1. They’ll check the title to see how relevant it is to what they’re looking for.
2. Two, they’ll check the video thumbnail.

Thumbnail helps them determine off the bat if the video is high quality or not. A poor thumbnail will push them away, while a good one will encourage them to click.

That said, YouTubers should ensure their thumbnails are on point. Your thumbnails should be visually striking. One way to achieve that is by changing the thumbnail background. It allows you to remove unnecessary objects from the image. Additionally, it lets you improve the aesthetic of the thumbnail.

Now the question is: how do you change a YouTube thumbnail background?

Where To Find a New YouTube Thumbnail Background?

Thanks to the resource sites on the Internet, you can always find kickass backgrounds to create an attractive YouTube Thumbnail. Here, we recommend five (5) powerful apps/websites to help you easily find ideal thumbnail backgrounds.

1. Search for Numerous YouTube Thumbnail Backgrounds in Filmora

Pros

• Get access to YouTube Thumbnail Backgrounds within the video editing tool.
• Provides you with millions of stock images to choose from.
• The collection of stock media is constantly updated, giving you more and more options for your thumbnail background.

Cons

• The software itself is not totally free.

Wondershare Filmora is one of the leading video editors in the world. And it does not stop at enabling you to make amazing videos. Filmora also helps you make that video succeed. It provides you with over 4 million stock media! That includes gorgeous photos that you can use as YouTube thumbnail backgrounds.

The best thing is that you can access those images within the video editor. Meaning there’s a streamlined workflow that makes things more convenient.

Where Do the Photos Come From? Wondershare Filmora takes images from the websites Pexels, GIPHY, Pixabay, and Unsplash. Besides those, Filmora also has its own stock media library - Filmstock.

Filmstock was previously known as Filmora Store. It is the effect store for Filmora version 9.1.0 and above. From there, you can find stock media, including videos, images that you can use for your thumbnails, and royalty-free music and sound effects. You can download these resources to turn your videos into art.

2. Use Freepik To Find YouTube Thumbnail Background Images

Pros

• With over 22 million stock media resources, it offers a significant amount of photos, vectors, and graphic resources.
• The website is well-designed and void of pop-ups, making it very easy to search for specific photos.

Cons

• The free version has lots of limitations.
• The premium version is expensive.
• Download times can sometimes be slow.

Freepik is one of the largest image bank websites. It has over 22 million stock media that you can choose from to be your YouTube thumbnail backgrounds. And that collection grows further every day. Therefore, it’s highly likely to have the image you are looking for.

Not just that. Freepik has a special section containing only YouTube thumbnail backgrounds. That expedites your search. Then, you can use the filters to show only the thumbnail background designs that match your vision.

3. Find YouTube Thumbnail Background on Shutterstock for Free

Pros

• One of the largest libraries of stock photos.
• Gives a 30-day free trial that lets you make 10 downloads totally free of charge.
• Includes free images.

Cons

• The free trial lasts only 30 days. It becomes very expensive after that has expired.

Shutterstock is probably the biggest website that offers stock images. It’s so popular Shutterstock is what many people first think of when they need to find stock images.

Shutterstock has been around since 2003. As such, its collection consists of over 200 million stock photos. From that many resources, you’ll surely be able to find something to use for your YouTube thumbnail background. Even after the free trial expires, you can find some free photos from the website.

4. Download Thumbnail Background Images for YouTube in Vecteezy

Pros

• Millions of free resources.
• Cheaper than alternatives.

Cons

• The free version does not give you full commercial rights and requires you to add attribution.
• The free version allows you to download only 10 files a day.

Vecteezy allows you to download stock images for free. However, if you are serious about your YouTubing career, you must upgrade to Pro for full commercial rights. The good thing is that Vecteezy is very affordable. It costs only $7 per month! And that already gives you unlimited downloads.

Now the question is, does it have YouTube thumbnail backgrounds? Yes, it does! Whether you prefer vectors or images, Vecteezy has you covered.

5. Attractive Backgrounds for YouTube Thumbnail – NegativeSpace

Pros

• Photos downloaded from the website are free to use
• NegativeSpace encourages attribution, though, to thank the photographer that took the photo.

Cons

• The collection includes mostly photographs with just a few vectors here and there.
• The website can sometimes be slow to load.

NegativeSpace is the perfect place to get your YouTube thumbnail background if you are on a tight budget. It allows you not only to download the photos but also to use them commercially! And the photos are high-quality too, and they’re meant to be used as backgrounds.

Please note, however, that if you’re looking for vector illustrations, you’d better be on another site. NegativeSpace is built by a community of photographers. So, most of the resources you can download from this website are photos captured by a camera.

How To Change YouTube Thumbnail Background?

Suppose you have downloaded a high-quality image that will work great as a thumbnail background for your YouTube video. What shall you do next? Of course, the next step is to make the actual thumbnail.

Choosing the background image from Filmora is great because it saves you lots of time and resources. The program allows you to select from millions of high-quality options. After selecting, you can use Filmora’s native features to edit the thumbnail. You can even resize the thumbnail background to 1280x720 - YouTube’s suggested thumbnail size.

It is more convenient than you may initially think. Yes, it saves you time and effort because you don’t have to switch to another program to edit the thumbnail. But it also makes the workload easier for your computer. Opening another program will eat more RAM and will slow down the computer.

Filmora’s tools for editing the video thumbnail aren’t too shabby, either. Suppose you have a great image with the main subject where exactly you want it to be. However, you want to change the background to make the subject stand out more. You can use Wondershare Filmora’s AI Portrait feature to easily change it.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

What is Filmora’s AI Portrait Feature?

Wondershare Filmora’s AI Portrait feature allows you to quickly remove and change the background of an image.

Normally, you would need a green screen or chroma key to do that. Another method is to manually erase the background using an eraser. The AI Portrait feature has an effect called “human segmentation.” It separates the humans in an image from the background. Then, you can delete or change the background with the thumbnail background that you have downloaded. It’s really convenient!

Here is a guide on changing a YouTube thumbnail background using Wondershare Filmora.

1. Put the Thumbnail image in the timeline.

2. Select the thumbnail image. Click “Tools” > “Video” > “AI Portrait.”

3. The AI Portrait tool will remove the background automatically. Click “OK.”

4. Click “Stock Media” > “Photos.” Search for a background image that you like. Download the photo.

5. Drag the new background to the track below your thumbnail image.

6. Select your thumbnail image to adjust its size and position.

7. Click the camera icon to take a snapshot of the still frame you want to use as the YouTube video thumbnail.

8. Select the format and storage path.

9. Find the icon of the snapshot in the Media tab. Right-click and select “Reveal In Explorer” to open your local folder to find the new thumbnail.

The Bottom Line

Your YouTube video thumbnail is almost as important as the video content itself. So you must not neglect it. Ensuring it is high-quality is important. One big step in doing that is selecting a great thumbnail background image. You can find these in many places.

The video editor Wondershare Filmora even allows you to browse for some within the program! Furthermore, Filmora provides you with tools to edit the thumbnail. In turn, it streamlines the whole process. Give it a try to start creating video thumbnails that will make YouTube users click on your video easily.

Wondershare Filmora is one of the leading video editors in the world. And it does not stop at enabling you to make amazing videos. Filmora also helps you make that video succeed. It provides you with over 4 million stock media! That includes gorgeous photos that you can use as YouTube thumbnail backgrounds.

The best thing is that you can access those images within the video editor. Meaning there’s a streamlined workflow that makes things more convenient.

Where Do the Photos Come From? Wondershare Filmora takes images from the websites Pexels, GIPHY, Pixabay, and Unsplash. Besides those, Filmora also has its own stock media library - Filmstock.

Filmstock was previously known as Filmora Store. It is the effect store for Filmora version 9.1.0 and above. From there, you can find stock media, including videos, images that you can use for your thumbnails, and royalty-free music and sound effects. You can download these resources to turn your videos into art.

2. Use Freepik To Find YouTube Thumbnail Background Images

Pros

• With over 22 million stock media resources, it offers a significant amount of photos, vectors, and graphic resources.
• The website is well-designed and void of pop-ups, making it very easy to search for specific photos.

Cons

• The free version has lots of limitations.
• The premium version is expensive.
• Download times can sometimes be slow.

Freepik is one of the largest image bank websites. It has over 22 million stock media that you can choose from to be your YouTube thumbnail backgrounds. And that collection grows further every day. Therefore, it’s highly likely to have the image you are looking for.

Not just that. Freepik has a special section containing only YouTube thumbnail backgrounds. That expedites your search. Then, you can use the filters to show only the thumbnail background designs that match your vision.

3. Find YouTube Thumbnail Background on Shutterstock for Free

Pros

• One of the largest libraries of stock photos.
• Gives a 30-day free trial that lets you make 10 downloads totally free of charge.
• Includes free images.

Cons

• The free trial lasts only 30 days. It becomes very expensive after that has expired.

Shutterstock is probably the biggest website that offers stock images. It’s so popular Shutterstock is what many people first think of when they need to find stock images.

Shutterstock has been around since 2003. As such, its collection consists of over 200 million stock photos. From that many resources, you’ll surely be able to find something to use for your YouTube thumbnail background. Even after the free trial expires, you can find some free photos from the website.

4. Download Thumbnail Background Images for YouTube in Vecteezy

Pros

• Millions of free resources.
• Cheaper than alternatives.

Cons

• The free version does not give you full commercial rights and requires you to add attribution.
• The free version allows you to download only 10 files a day.

Vecteezy allows you to download stock images for free. However, if you are serious about your YouTubing career, you must upgrade to Pro for full commercial rights. The good thing is that Vecteezy is very affordable. It costs only $7 per month! And that already gives you unlimited downloads.

Now the question is, does it have YouTube thumbnail backgrounds? Yes, it does! Whether you prefer vectors or images, Vecteezy has you covered.

5. Attractive Backgrounds for YouTube Thumbnail – NegativeSpace

Pros

• Photos downloaded from the website are free to use
• NegativeSpace encourages attribution, though, to thank the photographer that took the photo.

Cons

• The collection includes mostly photographs with just a few vectors here and there.
• The website can sometimes be slow to load.

NegativeSpace is the perfect place to get your YouTube thumbnail background if you are on a tight budget. It allows you not only to download the photos but also to use them commercially! And the photos are high-quality too, and they’re meant to be used as backgrounds.

Please note, however, that if you’re looking for vector illustrations, you’d better be on another site. NegativeSpace is built by a community of photographers. So, most of the resources you can download from this website are photos captured by a camera.

How To Change YouTube Thumbnail Background?

Suppose you have downloaded a high-quality image that will work great as a thumbnail background for your YouTube video. What shall you do next? Of course, the next step is to make the actual thumbnail.

Choosing the background image from Filmora is great because it saves you lots of time and resources. The program allows you to select from millions of high-quality options. After selecting, you can use Filmora’s native features to edit the thumbnail. You can even resize the thumbnail background to 1280x720 - YouTube’s suggested thumbnail size.

It is more convenient than you may initially think. Yes, it saves you time and effort because you don’t have to switch to another program to edit the thumbnail. But it also makes the workload easier for your computer. Opening another program will eat more RAM and will slow down the computer.

Filmora’s tools for editing the video thumbnail aren’t too shabby, either. Suppose you have a great image with the main subject where exactly you want it to be. However, you want to change the background to make the subject stand out more. You can use Wondershare Filmora’s AI Portrait feature to easily change it.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

What is Filmora’s AI Portrait Feature?

Wondershare Filmora’s AI Portrait feature allows you to quickly remove and change the background of an image.

Normally, you would need a green screen or chroma key to do that. Another method is to manually erase the background using an eraser. The AI Portrait feature has an effect called “human segmentation.” It separates the humans in an image from the background. Then, you can delete or change the background with the thumbnail background that you have downloaded. It’s really convenient!

Here is a guide on changing a YouTube thumbnail background using Wondershare Filmora.

1. Put the Thumbnail image in the timeline.

2. Select the thumbnail image. Click “Tools” > “Video” > “AI Portrait.”

3. The AI Portrait tool will remove the background automatically. Click “OK.”

4. Click “Stock Media” > “Photos.” Search for a background image that you like. Download the photo.

5. Drag the new background to the track below your thumbnail image.

6. Select your thumbnail image to adjust its size and position.

7. Click the camera icon to take a snapshot of the still frame you want to use as the YouTube video thumbnail.

8. Select the format and storage path.

9. Find the icon of the snapshot in the Media tab. Right-click and select “Reveal In Explorer” to open your local folder to find the new thumbnail.

The Bottom Line

Your YouTube video thumbnail is almost as important as the video content itself. So you must not neglect it. Ensuring it is high-quality is important. One big step in doing that is selecting a great thumbnail background image. You can find these in many places.

The video editor Wondershare Filmora even allows you to browse for some within the program! Furthermore, Filmora provides you with tools to edit the thumbnail. In turn, it streamlines the whole process. Give it a try to start creating video thumbnails that will make YouTube users click on your video easily.

Wondershare Filmora is one of the leading video editors in the world. And it does not stop at enabling you to make amazing videos. Filmora also helps you make that video succeed. It provides you with over 4 million stock media! That includes gorgeous photos that you can use as YouTube thumbnail backgrounds.

The best thing is that you can access those images within the video editor. Meaning there’s a streamlined workflow that makes things more convenient.

Where Do the Photos Come From? Wondershare Filmora takes images from the websites Pexels, GIPHY, Pixabay, and Unsplash. Besides those, Filmora also has its own stock media library - Filmstock.

Filmstock was previously known as Filmora Store. It is the effect store for Filmora version 9.1.0 and above. From there, you can find stock media, including videos, images that you can use for your thumbnails, and royalty-free music and sound effects. You can download these resources to turn your videos into art.

2. Use Freepik To Find YouTube Thumbnail Background Images

Pros

• With over 22 million stock media resources, it offers a significant amount of photos, vectors, and graphic resources.
• The website is well-designed and void of pop-ups, making it very easy to search for specific photos.

Cons

• The free version has lots of limitations.
• The premium version is expensive.
• Download times can sometimes be slow.

Freepik is one of the largest image bank websites. It has over 22 million stock media that you can choose from to be your YouTube thumbnail backgrounds. And that collection grows further every day. Therefore, it’s highly likely to have the image you are looking for.

Not just that. Freepik has a special section containing only YouTube thumbnail backgrounds. That expedites your search. Then, you can use the filters to show only the thumbnail background designs that match your vision.

3. Find YouTube Thumbnail Background on Shutterstock for Free

Pros

• One of the largest libraries of stock photos.
• Gives a 30-day free trial that lets you make 10 downloads totally free of charge.
• Includes free images.

Cons

• The free trial lasts only 30 days. It becomes very expensive after that has expired.

Shutterstock is probably the biggest website that offers stock images. It’s so popular Shutterstock is what many people first think of when they need to find stock images.

Shutterstock has been around since 2003. As such, its collection consists of over 200 million stock photos. From that many resources, you’ll surely be able to find something to use for your YouTube thumbnail background. Even after the free trial expires, you can find some free photos from the website.

4. Download Thumbnail Background Images for YouTube in Vecteezy

Pros

• Millions of free resources.
• Cheaper than alternatives.

Cons

• The free version does not give you full commercial rights and requires you to add attribution.
• The free version allows you to download only 10 files a day.

Vecteezy allows you to download stock images for free. However, if you are serious about your YouTubing career, you must upgrade to Pro for full commercial rights. The good thing is that Vecteezy is very affordable. It costs only $7 per month! And that already gives you unlimited downloads.

Now the question is, does it have YouTube thumbnail backgrounds? Yes, it does! Whether you prefer vectors or images, Vecteezy has you covered.

5. Attractive Backgrounds for YouTube Thumbnail – NegativeSpace

Pros

• Photos downloaded from the website are free to use
• NegativeSpace encourages attribution, though, to thank the photographer that took the photo.

Cons

• The collection includes mostly photographs with just a few vectors here and there.
• The website can sometimes be slow to load.

NegativeSpace is the perfect place to get your YouTube thumbnail background if you are on a tight budget. It allows you not only to download the photos but also to use them commercially! And the photos are high-quality too, and they’re meant to be used as backgrounds.

Please note, however, that if you’re looking for vector illustrations, you’d better be on another site. NegativeSpace is built by a community of photographers. So, most of the resources you can download from this website are photos captured by a camera.

How To Change YouTube Thumbnail Background?

Suppose you have downloaded a high-quality image that will work great as a thumbnail background for your YouTube video. What shall you do next? Of course, the next step is to make the actual thumbnail.

Choosing the background image from Filmora is great because it saves you lots of time and resources. The program allows you to select from millions of high-quality options. After selecting, you can use Filmora’s native features to edit the thumbnail. You can even resize the thumbnail background to 1280x720 - YouTube’s suggested thumbnail size.

It is more convenient than you may initially think. Yes, it saves you time and effort because you don’t have to switch to another program to edit the thumbnail. But it also makes the workload easier for your computer. Opening another program will eat more RAM and will slow down the computer.

Filmora’s tools for editing the video thumbnail aren’t too shabby, either. Suppose you have a great image with the main subject where exactly you want it to be. However, you want to change the background to make the subject stand out more. You can use Wondershare Filmora’s AI Portrait feature to easily change it.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

What is Filmora’s AI Portrait Feature?

Wondershare Filmora’s AI Portrait feature allows you to quickly remove and change the background of an image.

Normally, you would need a green screen or chroma key to do that. Another method is to manually erase the background using an eraser. The AI Portrait feature has an effect called “human segmentation.” It separates the humans in an image from the background. Then, you can delete or change the background with the thumbnail background that you have downloaded. It’s really convenient!

Here is a guide on changing a YouTube thumbnail background using Wondershare Filmora.

1. Put the Thumbnail image in the timeline.

2. Select the thumbnail image. Click “Tools” > “Video” > “AI Portrait.”

3. The AI Portrait tool will remove the background automatically. Click “OK.”

4. Click “Stock Media” > “Photos.” Search for a background image that you like. Download the photo.

5. Drag the new background to the track below your thumbnail image.

6. Select your thumbnail image to adjust its size and position.

7. Click the camera icon to take a snapshot of the still frame you want to use as the YouTube video thumbnail.

8. Select the format and storage path.

9. Find the icon of the snapshot in the Media tab. Right-click and select “Reveal In Explorer” to open your local folder to find the new thumbnail.

The Bottom Line

Your YouTube video thumbnail is almost as important as the video content itself. So you must not neglect it. Ensuring it is high-quality is important. One big step in doing that is selecting a great thumbnail background image. You can find these in many places.

The video editor Wondershare Filmora even allows you to browse for some within the program! Furthermore, Filmora provides you with tools to edit the thumbnail. In turn, it streamlines the whole process. Give it a try to start creating video thumbnails that will make YouTube users click on your video easily.

Wondershare Filmora is one of the leading video editors in the world. And it does not stop at enabling you to make amazing videos. Filmora also helps you make that video succeed. It provides you with over 4 million stock media! That includes gorgeous photos that you can use as YouTube thumbnail backgrounds.

The best thing is that you can access those images within the video editor. Meaning there’s a streamlined workflow that makes things more convenient.

Where Do the Photos Come From? Wondershare Filmora takes images from the websites Pexels, GIPHY, Pixabay, and Unsplash. Besides those, Filmora also has its own stock media library - Filmstock.

Filmstock was previously known as Filmora Store. It is the effect store for Filmora version 9.1.0 and above. From there, you can find stock media, including videos, images that you can use for your thumbnails, and royalty-free music and sound effects. You can download these resources to turn your videos into art.

2. Use Freepik To Find YouTube Thumbnail Background Images

Pros

• With over 22 million stock media resources, it offers a significant amount of photos, vectors, and graphic resources.
• The website is well-designed and void of pop-ups, making it very easy to search for specific photos.

Cons

• The free version has lots of limitations.
• The premium version is expensive.
• Download times can sometimes be slow.

Freepik is one of the largest image bank websites. It has over 22 million stock media that you can choose from to be your YouTube thumbnail backgrounds. And that collection grows further every day. Therefore, it’s highly likely to have the image you are looking for.

Not just that. Freepik has a special section containing only YouTube thumbnail backgrounds. That expedites your search. Then, you can use the filters to show only the thumbnail background designs that match your vision.

3. Find YouTube Thumbnail Background on Shutterstock for Free

Pros

• One of the largest libraries of stock photos.
• Gives a 30-day free trial that lets you make 10 downloads totally free of charge.
• Includes free images.

Cons

• The free trial lasts only 30 days. It becomes very expensive after that has expired.

Shutterstock is probably the biggest website that offers stock images. It’s so popular Shutterstock is what many people first think of when they need to find stock images.

Shutterstock has been around since 2003. As such, its collection consists of over 200 million stock photos. From that many resources, you’ll surely be able to find something to use for your YouTube thumbnail background. Even after the free trial expires, you can find some free photos from the website.

4. Download Thumbnail Background Images for YouTube in Vecteezy

Pros

• Millions of free resources.
• Cheaper than alternatives.

Cons

• The free version does not give you full commercial rights and requires you to add attribution.
• The free version allows you to download only 10 files a day.

Vecteezy allows you to download stock images for free. However, if you are serious about your YouTubing career, you must upgrade to Pro for full commercial rights. The good thing is that Vecteezy is very affordable. It costs only $7 per month! And that already gives you unlimited downloads.

Now the question is, does it have YouTube thumbnail backgrounds? Yes, it does! Whether you prefer vectors or images, Vecteezy has you covered.

5. Attractive Backgrounds for YouTube Thumbnail – NegativeSpace

Pros

• Photos downloaded from the website are free to use
• NegativeSpace encourages attribution, though, to thank the photographer that took the photo.

Cons

• The collection includes mostly photographs with just a few vectors here and there.
• The website can sometimes be slow to load.

NegativeSpace is the perfect place to get your YouTube thumbnail background if you are on a tight budget. It allows you not only to download the photos but also to use them commercially! And the photos are high-quality too, and they’re meant to be used as backgrounds.

Please note, however, that if you’re looking for vector illustrations, you’d better be on another site. NegativeSpace is built by a community of photographers. So, most of the resources you can download from this website are photos captured by a camera.

How To Change YouTube Thumbnail Background?

Suppose you have downloaded a high-quality image that will work great as a thumbnail background for your YouTube video. What shall you do next? Of course, the next step is to make the actual thumbnail.

Choosing the background image from Filmora is great because it saves you lots of time and resources. The program allows you to select from millions of high-quality options. After selecting, you can use Filmora’s native features to edit the thumbnail. You can even resize the thumbnail background to 1280x720 - YouTube’s suggested thumbnail size.

It is more convenient than you may initially think. Yes, it saves you time and effort because you don’t have to switch to another program to edit the thumbnail. But it also makes the workload easier for your computer. Opening another program will eat more RAM and will slow down the computer.

Filmora’s tools for editing the video thumbnail aren’t too shabby, either. Suppose you have a great image with the main subject where exactly you want it to be. However, you want to change the background to make the subject stand out more. You can use Wondershare Filmora’s AI Portrait feature to easily change it.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

What is Filmora’s AI Portrait Feature?

Wondershare Filmora’s AI Portrait feature allows you to quickly remove and change the background of an image.

Normally, you would need a green screen or chroma key to do that. Another method is to manually erase the background using an eraser. The AI Portrait feature has an effect called “human segmentation.” It separates the humans in an image from the background. Then, you can delete or change the background with the thumbnail background that you have downloaded. It’s really convenient!

Here is a guide on changing a YouTube thumbnail background using Wondershare Filmora.

1. Put the Thumbnail image in the timeline.

2. Select the thumbnail image. Click “Tools” > “Video” > “AI Portrait.”

3. The AI Portrait tool will remove the background automatically. Click “OK.”

4. Click “Stock Media” > “Photos.” Search for a background image that you like. Download the photo.

5. Drag the new background to the track below your thumbnail image.

6. Select your thumbnail image to adjust its size and position.

7. Click the camera icon to take a snapshot of the still frame you want to use as the YouTube video thumbnail.

8. Select the format and storage path.

9. Find the icon of the snapshot in the Media tab. Right-click and select “Reveal In Explorer” to open your local folder to find the new thumbnail.

The Bottom Line

Your YouTube video thumbnail is almost as important as the video content itself. So you must not neglect it. Ensuring it is high-quality is important. One big step in doing that is selecting a great thumbnail background image. You can find these in many places.

The video editor Wondershare Filmora even allows you to browse for some within the program! Furthermore, Filmora provides you with tools to edit the thumbnail. In turn, it streamlines the whole process. Give it a try to start creating video thumbnails that will make YouTube users click on your video easily.

Step-by-Step Guide to Elevating Your Channel Brand, Growth in Viewers

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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