Enliven YouTube Images: A Burst of Neon Flair

Your YouTube video, or any other clip published on any forum, gets a larger number of hits if it has an attractive thumbnail. And, the fact is, a thumbnail becomes 10x more attractive when the main character that the image has have a neon border around it.

With that said, in the following sections, you will learn a couple of methods on how to add a YouTube thumbnail border around the main characters and/or objects that are significant to the clip.

In this article

01 Add Glowing Neon Border to YouTube Thumbnail with Filmora

02 Add a Glowing Neon Border in YouTube Thumbnail with Canva

03 Outline a Person in a YouTube Thumbnail with Photoshop

Part 1: How to Add Neon Border to YouTube Thumbnail for Free with Filmora

Being one of the most versatile and intuitive post-production tools available in the market today, Wondershare Filmora X allows you to add a neon border to a YouTube thumbnail quite conveniently. You can learn how to get this done on Windows or Mac by following the steps given below.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: Define Project Settings and Add Image to the Timeline

Launch Wondershare Filmora X on your PC (a MacBook Pro M1 is used here), ensure that the project aspect ratio is set to 16:9 (Widescreen) on the splash screen, and click New Project. On the main interface, click the Preview quality and display settings icon from the upper-right area of the Timeline, click Change Project Aspect Ratio, click to select 1280 x 720 (HD) from the Resolution menu of the Project Settings box, and click OK to save the custom project settings.

Then select My Media from the menu bar if not already selected, click Project Media from the navigation pane, and click Import from the Media box to select and import the image of the main character or object that you want to use in the thumbnail.

Now, drag the image from the Media box to the Timeline at the bottom.

Step 2: Clear Image Background, Add Border, and Add Custom Background

Go to Effects from the menu bar, click to select the Default tab and then AI Portrait from the navigation pane, and click and drag the Human Segmentation preset from the right box, and place it over the image track in the Timeline.

Double-click the image layer, scroll down the upper-left box to the Video Effects section, and use the Edge Thickness and Edge Feather sliders to adjust the character’s edges to make them as realistic as possible. Click OK when done.

Next, click and drag the Human Border preset over the image track in the Timeline, and follow the same procedure to customize the border. This will give the character a neon border effect.

Now, use the method explained earlier to import a custom image for the background, and drag and place it under the previous track in the Timeline.

If you are running the latest version of Filmora, you will find there are some neon light effects available under AI Portrait as well.

Step 3: Add Titles to Thumbnail

Go to Titles from the menu bar, click to select the Default tab and then Lower 3rds from the navigation pane, and click and drag your preferred lower-third preset from the right window to a separate layer in the Timeline. Double-click the lower-third layer, and use the available options in the upper-left window to change the text, its color, etc., and drag the textbox to place it to your preferred position on the image as well. Click OK to save the changes.

Next, click to select Titles from the navigation pane, and drag your preferred title from the right window to the upper-most track in the Timeline. Now use the method explained earlier to edit the text, its color, position, etc. to make it look professional.

For more tips and tricks for creating YouTube thumbnail, you can check this You Tube thumbnail creating guide.

Step 4: Get the Neon Border Thumbnail

Click the Snapshot (Camera) icon from the upper-right area of the Timeline, go to My Media from the menu bar, right-click the thumbnail of the screenshot you captured, and click Reveal in Finder (on Mac) or Reveal in Explorer (on Windows) to get to the folder the YouTube thumbnail border is saved in.

Part 2: How to Add a Glowing Neon Border in Your YouTube Thumbnail with Canva

Canva is another intuitive editing program that works on the web interface rather than having you download and install an app on your PC. You can add a neon border for YouTube thumbnails using Canva by following the instructions given below:

Step 1: Define Project Settings and Add a Background

After signing in to your Canva account, click Create a design from the top-right corner of the page, click Custom size from the bottom, define 1280 and 720 in the Width and Height fields on the box that appears respectively, and click Create new design.

Now, click to select Background from the navigation bar on the left (if the Background tool is not visible, click More and then choose Background from the expanded list), and click to select a background from the images available in the center pane.

Step 2: Upload an Image and Add Effects

Click Uploads from the navigation bar, click the More icon from the right of the Upload media button present at the top of the center pane, choose your preferred method to upload the image (with the transparent background) that you want to use, upload the image, and drag it from the center pane to the Canvas.

Note: You can use any of the tools available online to remove the background from your image for free.

To add a YouTube thumbnail border, make sure that the image that you added to the Canvas is selected, click the Duplicate icon from the upper-right area, and use the scaling handles of the copy of the image to increase its size a bit. Reposition the image back to its original location as well.

Then, click Edit image from the upper-left corner of the Canvas, click Duotone from the Edit image pane at the center, if need be, click See all, choose your preferred duotone effect to apply on the image, choose your preferred highlight and shadow colors from the box that appears next, and click Back from the top of the pane.

Next, click See all next to the Adjust section from the center pane, and drag the Blur slider to the right to increase the blur effect on the image.

Step 3: Position the Layers

While keeping the duplicate image selected, click the Position button from the upper-right area of the Canvas, and click Background to send the second image behind the first one to get the neon border effect for the photo.

Part 3: How to Outline a Person in a YouTube Thumbnail with Photoshop

Because YouTube thumbnails are nothing but static images, creating YouTube thumbnail border with Adobe Photoshop is comparatively easier. The process of doing this is given below:

Step 1: Define Document Preferences and Import an Image

Launch Adobe Photoshop on your PC, click Create new, and on the New Document customization box, define the width and height values to 1280 and 720 pixels respectively. Select Transparent from the Background Contents menu as well if not already selected. Click Create from the bottom to create a new Photoshop document with the specified document settings. Next, open the folder that contains the source image, drag the photo to Photoshop, and press Enter to place the photo.

Step 2: Remove Background from the Image

Make sure that the image layer is selected in the Layers panel on the right, go to Select from the menu bar at the top, and click Subject. From the bottom of the Layers panel, click the Add a mask icon to get rid of the background, leaving only the human on the Canvas.

Step 3: Add a Custom Background and an Outline Around the Subject

Use the method explained earlier to import a background image of your choice to Photoshop. Drag the background image layer to the bottom in the Layers panel. Double-click the masked layer, click to select Stroke from the left pane of the Layer Style box, and use the options available on the right to manage the size, color, position, etc. of the stroke that has been added around the human subject. Click OK when done, and then export the image normally to use it as a YouTube thumbnail border.

Summary

It is important to know that the default resolution of a YouTube thumbnail is 1280 x 720 pixels that is usually written and referred to as 720p. While adding a YouTube thumbnail border, it is also imperative to have a good sense of color combination and fonts. Furthermore, a decent tool like Wondershare Filmora X must be used to add an appealing neon border around the main subject in the thumbnail image easily and quickly.

02 Add a Glowing Neon Border in YouTube Thumbnail with Canva

03 Outline a Person in a YouTube Thumbnail with Photoshop

Part 1: How to Add Neon Border to YouTube Thumbnail for Free with Filmora

Being one of the most versatile and intuitive post-production tools available in the market today, Wondershare Filmora X allows you to add a neon border to a YouTube thumbnail quite conveniently. You can learn how to get this done on Windows or Mac by following the steps given below.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: Define Project Settings and Add Image to the Timeline

Launch Wondershare Filmora X on your PC (a MacBook Pro M1 is used here), ensure that the project aspect ratio is set to 16:9 (Widescreen) on the splash screen, and click New Project. On the main interface, click the Preview quality and display settings icon from the upper-right area of the Timeline, click Change Project Aspect Ratio, click to select 1280 x 720 (HD) from the Resolution menu of the Project Settings box, and click OK to save the custom project settings.

Then select My Media from the menu bar if not already selected, click Project Media from the navigation pane, and click Import from the Media box to select and import the image of the main character or object that you want to use in the thumbnail.

Now, drag the image from the Media box to the Timeline at the bottom.

Step 2: Clear Image Background, Add Border, and Add Custom Background

Go to Effects from the menu bar, click to select the Default tab and then AI Portrait from the navigation pane, and click and drag the Human Segmentation preset from the right box, and place it over the image track in the Timeline.

Double-click the image layer, scroll down the upper-left box to the Video Effects section, and use the Edge Thickness and Edge Feather sliders to adjust the character’s edges to make them as realistic as possible. Click OK when done.

Next, click and drag the Human Border preset over the image track in the Timeline, and follow the same procedure to customize the border. This will give the character a neon border effect.

Now, use the method explained earlier to import a custom image for the background, and drag and place it under the previous track in the Timeline.

If you are running the latest version of Filmora, you will find there are some neon light effects available under AI Portrait as well.

Step 3: Add Titles to Thumbnail

Go to Titles from the menu bar, click to select the Default tab and then Lower 3rds from the navigation pane, and click and drag your preferred lower-third preset from the right window to a separate layer in the Timeline. Double-click the lower-third layer, and use the available options in the upper-left window to change the text, its color, etc., and drag the textbox to place it to your preferred position on the image as well. Click OK to save the changes.

Next, click to select Titles from the navigation pane, and drag your preferred title from the right window to the upper-most track in the Timeline. Now use the method explained earlier to edit the text, its color, position, etc. to make it look professional.

For more tips and tricks for creating YouTube thumbnail, you can check this You Tube thumbnail creating guide.

Step 4: Get the Neon Border Thumbnail

Click the Snapshot (Camera) icon from the upper-right area of the Timeline, go to My Media from the menu bar, right-click the thumbnail of the screenshot you captured, and click Reveal in Finder (on Mac) or Reveal in Explorer (on Windows) to get to the folder the YouTube thumbnail border is saved in.

Part 2: How to Add a Glowing Neon Border in Your YouTube Thumbnail with Canva

Canva is another intuitive editing program that works on the web interface rather than having you download and install an app on your PC. You can add a neon border for YouTube thumbnails using Canva by following the instructions given below:

Step 1: Define Project Settings and Add a Background

After signing in to your Canva account, click Create a design from the top-right corner of the page, click Custom size from the bottom, define 1280 and 720 in the Width and Height fields on the box that appears respectively, and click Create new design.

Now, click to select Background from the navigation bar on the left (if the Background tool is not visible, click More and then choose Background from the expanded list), and click to select a background from the images available in the center pane.

Step 2: Upload an Image and Add Effects

Click Uploads from the navigation bar, click the More icon from the right of the Upload media button present at the top of the center pane, choose your preferred method to upload the image (with the transparent background) that you want to use, upload the image, and drag it from the center pane to the Canvas.

Note: You can use any of the tools available online to remove the background from your image for free.

To add a YouTube thumbnail border, make sure that the image that you added to the Canvas is selected, click the Duplicate icon from the upper-right area, and use the scaling handles of the copy of the image to increase its size a bit. Reposition the image back to its original location as well.

Then, click Edit image from the upper-left corner of the Canvas, click Duotone from the Edit image pane at the center, if need be, click See all, choose your preferred duotone effect to apply on the image, choose your preferred highlight and shadow colors from the box that appears next, and click Back from the top of the pane.

Next, click See all next to the Adjust section from the center pane, and drag the Blur slider to the right to increase the blur effect on the image.

Step 3: Position the Layers

While keeping the duplicate image selected, click the Position button from the upper-right area of the Canvas, and click Background to send the second image behind the first one to get the neon border effect for the photo.

Part 3: How to Outline a Person in a YouTube Thumbnail with Photoshop

Because YouTube thumbnails are nothing but static images, creating YouTube thumbnail border with Adobe Photoshop is comparatively easier. The process of doing this is given below:

Step 1: Define Document Preferences and Import an Image

Launch Adobe Photoshop on your PC, click Create new, and on the New Document customization box, define the width and height values to 1280 and 720 pixels respectively. Select Transparent from the Background Contents menu as well if not already selected. Click Create from the bottom to create a new Photoshop document with the specified document settings. Next, open the folder that contains the source image, drag the photo to Photoshop, and press Enter to place the photo.

Step 2: Remove Background from the Image

Make sure that the image layer is selected in the Layers panel on the right, go to Select from the menu bar at the top, and click Subject. From the bottom of the Layers panel, click the Add a mask icon to get rid of the background, leaving only the human on the Canvas.

Step 3: Add a Custom Background and an Outline Around the Subject

Use the method explained earlier to import a background image of your choice to Photoshop. Drag the background image layer to the bottom in the Layers panel. Double-click the masked layer, click to select Stroke from the left pane of the Layer Style box, and use the options available on the right to manage the size, color, position, etc. of the stroke that has been added around the human subject. Click OK when done, and then export the image normally to use it as a YouTube thumbnail border.

Summary

It is important to know that the default resolution of a YouTube thumbnail is 1280 x 720 pixels that is usually written and referred to as 720p. While adding a YouTube thumbnail border, it is also imperative to have a good sense of color combination and fonts. Furthermore, a decent tool like Wondershare Filmora X must be used to add an appealing neon border around the main subject in the thumbnail image easily and quickly.

02 Add a Glowing Neon Border in YouTube Thumbnail with Canva

03 Outline a Person in a YouTube Thumbnail with Photoshop

Part 1: How to Add Neon Border to YouTube Thumbnail for Free with Filmora

Being one of the most versatile and intuitive post-production tools available in the market today, Wondershare Filmora X allows you to add a neon border to a YouTube thumbnail quite conveniently. You can learn how to get this done on Windows or Mac by following the steps given below.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: Define Project Settings and Add Image to the Timeline

Launch Wondershare Filmora X on your PC (a MacBook Pro M1 is used here), ensure that the project aspect ratio is set to 16:9 (Widescreen) on the splash screen, and click New Project. On the main interface, click the Preview quality and display settings icon from the upper-right area of the Timeline, click Change Project Aspect Ratio, click to select 1280 x 720 (HD) from the Resolution menu of the Project Settings box, and click OK to save the custom project settings.

Then select My Media from the menu bar if not already selected, click Project Media from the navigation pane, and click Import from the Media box to select and import the image of the main character or object that you want to use in the thumbnail.

Now, drag the image from the Media box to the Timeline at the bottom.

Step 2: Clear Image Background, Add Border, and Add Custom Background

Go to Effects from the menu bar, click to select the Default tab and then AI Portrait from the navigation pane, and click and drag the Human Segmentation preset from the right box, and place it over the image track in the Timeline.

Double-click the image layer, scroll down the upper-left box to the Video Effects section, and use the Edge Thickness and Edge Feather sliders to adjust the character’s edges to make them as realistic as possible. Click OK when done.

Next, click and drag the Human Border preset over the image track in the Timeline, and follow the same procedure to customize the border. This will give the character a neon border effect.

Now, use the method explained earlier to import a custom image for the background, and drag and place it under the previous track in the Timeline.

If you are running the latest version of Filmora, you will find there are some neon light effects available under AI Portrait as well.

Step 3: Add Titles to Thumbnail

Go to Titles from the menu bar, click to select the Default tab and then Lower 3rds from the navigation pane, and click and drag your preferred lower-third preset from the right window to a separate layer in the Timeline. Double-click the lower-third layer, and use the available options in the upper-left window to change the text, its color, etc., and drag the textbox to place it to your preferred position on the image as well. Click OK to save the changes.

Next, click to select Titles from the navigation pane, and drag your preferred title from the right window to the upper-most track in the Timeline. Now use the method explained earlier to edit the text, its color, position, etc. to make it look professional.

For more tips and tricks for creating YouTube thumbnail, you can check this You Tube thumbnail creating guide.

Step 4: Get the Neon Border Thumbnail

Click the Snapshot (Camera) icon from the upper-right area of the Timeline, go to My Media from the menu bar, right-click the thumbnail of the screenshot you captured, and click Reveal in Finder (on Mac) or Reveal in Explorer (on Windows) to get to the folder the YouTube thumbnail border is saved in.

Part 2: How to Add a Glowing Neon Border in Your YouTube Thumbnail with Canva

Canva is another intuitive editing program that works on the web interface rather than having you download and install an app on your PC. You can add a neon border for YouTube thumbnails using Canva by following the instructions given below:

Step 1: Define Project Settings and Add a Background

After signing in to your Canva account, click Create a design from the top-right corner of the page, click Custom size from the bottom, define 1280 and 720 in the Width and Height fields on the box that appears respectively, and click Create new design.

Now, click to select Background from the navigation bar on the left (if the Background tool is not visible, click More and then choose Background from the expanded list), and click to select a background from the images available in the center pane.

Step 2: Upload an Image and Add Effects

Click Uploads from the navigation bar, click the More icon from the right of the Upload media button present at the top of the center pane, choose your preferred method to upload the image (with the transparent background) that you want to use, upload the image, and drag it from the center pane to the Canvas.

Note: You can use any of the tools available online to remove the background from your image for free.

To add a YouTube thumbnail border, make sure that the image that you added to the Canvas is selected, click the Duplicate icon from the upper-right area, and use the scaling handles of the copy of the image to increase its size a bit. Reposition the image back to its original location as well.

Then, click Edit image from the upper-left corner of the Canvas, click Duotone from the Edit image pane at the center, if need be, click See all, choose your preferred duotone effect to apply on the image, choose your preferred highlight and shadow colors from the box that appears next, and click Back from the top of the pane.

Next, click See all next to the Adjust section from the center pane, and drag the Blur slider to the right to increase the blur effect on the image.

Step 3: Position the Layers

While keeping the duplicate image selected, click the Position button from the upper-right area of the Canvas, and click Background to send the second image behind the first one to get the neon border effect for the photo.

Part 3: How to Outline a Person in a YouTube Thumbnail with Photoshop

Because YouTube thumbnails are nothing but static images, creating YouTube thumbnail border with Adobe Photoshop is comparatively easier. The process of doing this is given below:

Step 1: Define Document Preferences and Import an Image

Launch Adobe Photoshop on your PC, click Create new, and on the New Document customization box, define the width and height values to 1280 and 720 pixels respectively. Select Transparent from the Background Contents menu as well if not already selected. Click Create from the bottom to create a new Photoshop document with the specified document settings. Next, open the folder that contains the source image, drag the photo to Photoshop, and press Enter to place the photo.

Step 2: Remove Background from the Image

Make sure that the image layer is selected in the Layers panel on the right, go to Select from the menu bar at the top, and click Subject. From the bottom of the Layers panel, click the Add a mask icon to get rid of the background, leaving only the human on the Canvas.

Step 3: Add a Custom Background and an Outline Around the Subject

Use the method explained earlier to import a background image of your choice to Photoshop. Drag the background image layer to the bottom in the Layers panel. Double-click the masked layer, click to select Stroke from the left pane of the Layer Style box, and use the options available on the right to manage the size, color, position, etc. of the stroke that has been added around the human subject. Click OK when done, and then export the image normally to use it as a YouTube thumbnail border.

Summary

It is important to know that the default resolution of a YouTube thumbnail is 1280 x 720 pixels that is usually written and referred to as 720p. While adding a YouTube thumbnail border, it is also imperative to have a good sense of color combination and fonts. Furthermore, a decent tool like Wondershare Filmora X must be used to add an appealing neon border around the main subject in the thumbnail image easily and quickly.

02 Add a Glowing Neon Border in YouTube Thumbnail with Canva

03 Outline a Person in a YouTube Thumbnail with Photoshop

Part 1: How to Add Neon Border to YouTube Thumbnail for Free with Filmora

Being one of the most versatile and intuitive post-production tools available in the market today, Wondershare Filmora X allows you to add a neon border to a YouTube thumbnail quite conveniently. You can learn how to get this done on Windows or Mac by following the steps given below.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: Define Project Settings and Add Image to the Timeline

Launch Wondershare Filmora X on your PC (a MacBook Pro M1 is used here), ensure that the project aspect ratio is set to 16:9 (Widescreen) on the splash screen, and click New Project. On the main interface, click the Preview quality and display settings icon from the upper-right area of the Timeline, click Change Project Aspect Ratio, click to select 1280 x 720 (HD) from the Resolution menu of the Project Settings box, and click OK to save the custom project settings.

Then select My Media from the menu bar if not already selected, click Project Media from the navigation pane, and click Import from the Media box to select and import the image of the main character or object that you want to use in the thumbnail.

Now, drag the image from the Media box to the Timeline at the bottom.

Step 2: Clear Image Background, Add Border, and Add Custom Background

Go to Effects from the menu bar, click to select the Default tab and then AI Portrait from the navigation pane, and click and drag the Human Segmentation preset from the right box, and place it over the image track in the Timeline.

Double-click the image layer, scroll down the upper-left box to the Video Effects section, and use the Edge Thickness and Edge Feather sliders to adjust the character’s edges to make them as realistic as possible. Click OK when done.

Next, click and drag the Human Border preset over the image track in the Timeline, and follow the same procedure to customize the border. This will give the character a neon border effect.

Now, use the method explained earlier to import a custom image for the background, and drag and place it under the previous track in the Timeline.

If you are running the latest version of Filmora, you will find there are some neon light effects available under AI Portrait as well.

Step 3: Add Titles to Thumbnail

Go to Titles from the menu bar, click to select the Default tab and then Lower 3rds from the navigation pane, and click and drag your preferred lower-third preset from the right window to a separate layer in the Timeline. Double-click the lower-third layer, and use the available options in the upper-left window to change the text, its color, etc., and drag the textbox to place it to your preferred position on the image as well. Click OK to save the changes.

Next, click to select Titles from the navigation pane, and drag your preferred title from the right window to the upper-most track in the Timeline. Now use the method explained earlier to edit the text, its color, position, etc. to make it look professional.

For more tips and tricks for creating YouTube thumbnail, you can check this You Tube thumbnail creating guide.

Step 4: Get the Neon Border Thumbnail

Click the Snapshot (Camera) icon from the upper-right area of the Timeline, go to My Media from the menu bar, right-click the thumbnail of the screenshot you captured, and click Reveal in Finder (on Mac) or Reveal in Explorer (on Windows) to get to the folder the YouTube thumbnail border is saved in.

Part 2: How to Add a Glowing Neon Border in Your YouTube Thumbnail with Canva

Canva is another intuitive editing program that works on the web interface rather than having you download and install an app on your PC. You can add a neon border for YouTube thumbnails using Canva by following the instructions given below:

Step 1: Define Project Settings and Add a Background

After signing in to your Canva account, click Create a design from the top-right corner of the page, click Custom size from the bottom, define 1280 and 720 in the Width and Height fields on the box that appears respectively, and click Create new design.

Now, click to select Background from the navigation bar on the left (if the Background tool is not visible, click More and then choose Background from the expanded list), and click to select a background from the images available in the center pane.

Step 2: Upload an Image and Add Effects

Click Uploads from the navigation bar, click the More icon from the right of the Upload media button present at the top of the center pane, choose your preferred method to upload the image (with the transparent background) that you want to use, upload the image, and drag it from the center pane to the Canvas.

Note: You can use any of the tools available online to remove the background from your image for free.

To add a YouTube thumbnail border, make sure that the image that you added to the Canvas is selected, click the Duplicate icon from the upper-right area, and use the scaling handles of the copy of the image to increase its size a bit. Reposition the image back to its original location as well.

Then, click Edit image from the upper-left corner of the Canvas, click Duotone from the Edit image pane at the center, if need be, click See all, choose your preferred duotone effect to apply on the image, choose your preferred highlight and shadow colors from the box that appears next, and click Back from the top of the pane.

Next, click See all next to the Adjust section from the center pane, and drag the Blur slider to the right to increase the blur effect on the image.

Step 3: Position the Layers

While keeping the duplicate image selected, click the Position button from the upper-right area of the Canvas, and click Background to send the second image behind the first one to get the neon border effect for the photo.

Part 3: How to Outline a Person in a YouTube Thumbnail with Photoshop

Because YouTube thumbnails are nothing but static images, creating YouTube thumbnail border with Adobe Photoshop is comparatively easier. The process of doing this is given below:

Step 1: Define Document Preferences and Import an Image

Launch Adobe Photoshop on your PC, click Create new, and on the New Document customization box, define the width and height values to 1280 and 720 pixels respectively. Select Transparent from the Background Contents menu as well if not already selected. Click Create from the bottom to create a new Photoshop document with the specified document settings. Next, open the folder that contains the source image, drag the photo to Photoshop, and press Enter to place the photo.

Step 2: Remove Background from the Image

Make sure that the image layer is selected in the Layers panel on the right, go to Select from the menu bar at the top, and click Subject. From the bottom of the Layers panel, click the Add a mask icon to get rid of the background, leaving only the human on the Canvas.

Step 3: Add a Custom Background and an Outline Around the Subject

Use the method explained earlier to import a background image of your choice to Photoshop. Drag the background image layer to the bottom in the Layers panel. Double-click the masked layer, click to select Stroke from the left pane of the Layer Style box, and use the options available on the right to manage the size, color, position, etc. of the stroke that has been added around the human subject. Click OK when done, and then export the image normally to use it as a YouTube thumbnail border.

Summary

It is important to know that the default resolution of a YouTube thumbnail is 1280 x 720 pixels that is usually written and referred to as 720p. While adding a YouTube thumbnail border, it is also imperative to have a good sense of color combination and fonts. Furthermore, a decent tool like Wondershare Filmora X must be used to add an appealing neon border around the main subject in the thumbnail image easily and quickly.

YouTube Growth Hacking for New Videographers

The 12-step YouTube SEO Guide for Beginners Who Want More Views

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

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The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.

Well, let’s change that!

In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.

Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.

Ready?

Let’s Go!

Part 1: Research Your Topic and Competitors

Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?

Excellent! Let’s go with that idea.

Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.

Step 1: Find Related Videos

Do a quick search on YouTube to see what videos already exist on your topic.

Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.

Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:

While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!

Watch those videos and understand what they are all about.

Understand that people watch YouTube for 3 key reasons:

- To be entertained

- To learn something new

- To be inspired

A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.

So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .

Step 2: Find Keywords

Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.

Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:

Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.

This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.

Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.

How to Read Keyword Suggestions

Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:

- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.

- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.

- Competition is the number used to qualify how many other content are using that keyword.

The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.

In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!

Step 3: Write Title

I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.

A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.

Of course you can title your video simply: Making Scrambled Eggs

But does it spark curiosity? Not really… most people can make scrambled eggs.

Does it evoke any emotion? Maybe hunger… but even then, not really…

Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.

Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.

So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?

Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.

You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.

See how a good title can guide the rest of your video?

Step 4: Write Description

You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.

This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.

But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.

Step 5: Write Tags

Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.

Pull 15 keywords from the list and keep it somewhere safe.

Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.

Organize your keywords in the tag as such:

Have the specific keywords at the top, followed by more general keywords, and then branded ones:

Specific: How to make scrambled eggs

General: Scrambled eggs

Branded: Gordon Ramsay scrambled eggs

Part 2: Make The Best Darn Video Possible

It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.

Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.

Step 6: Plan and Film the Hook

The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .

What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.

Step 7: Film B-Roll

One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.

In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.

While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.

So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.

Step 8: Encourage Viewers to Engage in Video

Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.

While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.

The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.

For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”

Who knows, who will respond.

Step 9: Design a Thumbnail

You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.

Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.

Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.

Don’t want to pay money for a photo editing software such as Photoshop?

You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.

Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .

Part 3: Publishing With Attention to Optimization

Well done finishing the video! You are almost there… but not there yet.

Come on, keep going!

Step 10: Fill Out Your Videos Assets

The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.

Step 11: Add Transcripts

In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.

While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.

You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.

Step 12: Add Video to Playlist

Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.

When viewers searches, having your videos in playlists increases the chance of it being discovered.

So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.

I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!

If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.

Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.

Do you have any questions about SEO? Please leave us a comment below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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