Enhance Videos Seamlessly Using YouTube Studio Editor

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Have you ever wished to modify a video on YouTube? If that’s the case, this guide will show you how. YouTube Studio Editor is built right into YouTube, allowing you to modify videos straight in your browser. You may add text subtitles and outline overlays to your videos to make them more accessible.

This article will lead you through the steps required to edit your YouTube videos and give them the highest quality possible on their platform.

In this article

01 What Is YouTube Studio?

02 How to Edit Videos With YouTube Studio?

03 Is YouTube Studio editor enough for editing videos?

What Is YouTube Studio?

YouTube Studio is a free, cloud-based video production software. It’s the ideal way to create, distribute, and measure the overall success of your films on YouTube, Google+, and the web. It provides powerful editing tools, real-time feedback on how your films are performing, and one-click posting from your PC or smartphone. YouTube Studio provides several features:

1. Manages Multiple Channels

YouTube Studio makes managing a couple of channels a lot easier. You can see all of your channels on one screen and switch from one to the other without difficulty. Simply select Manage Channels from the account icon in the top right corner. When you have a lot of money owing to you, you can modify it.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

3. Make video edits

The YouTube Studio app is most useful for creating fast, vlog-style videos, but it can also handle other types of material. With titles, photographs and captions, transitions, and even music, it could create a number of videos with different purposes.

4. Scheduled Video Uploads

A few films will need to be posted later, given a content creator’s schedule or habit. When you’re in the publishing section of your project, you’ll see a visibility option that lets you schedule the release of your video.

5. Add more Users

It is possible to add partners to the studio if you are working on a project requiring teamwork. To make this option available, go to your settings and then adjust permissions. Authenticate the account you’re using and click the + symbol to add other users.

How to Edit Videos With YouTube Studio?

Get Started with YouTube Studio

Step 1: Go to YouTube Studio and sign in with your desired account. A menu will appear on the left side of the home screen.

Step 2: Select the video you want to modify by clicking its title or thumbnail.

Step 3: From the left-hand menu, choose Editor, and then click Get Started in the center of the page.

Trim your video’s beginning or ending

1. Go to the Trim button. In the Editor, a blue box will appear.

2. Click and drag the blue box’s sides. Stop when the box encloses the video segment that you want to save. You will eliminate anything from the video that is not in the box.

3. Select Preview to double-check your changes and save your file.

Remove a segment of your video

1. Go to the Trim menu. In the Editor, a blue box will appear.
2. Select the blue box at the start of the section you want to delete.
3. Choose Split.
4. Drag the blue bar to the end of the part you want to delete by clicking and dragging it.

Is YouTube Studio editor enough for editing videos?

For film editing, YouTube’s video editor is insufficient. It includes a few basic features, but if you want to do some serious altering, you’ll need a third-party program.

Modern video editing software is fairly complex, and it allows you to make professional-looking movies without a lot of training. Several video editing tools are available that take things to the next level. They can use unique effects, transitions, and even 360-degree rotation to change the scene. Here are a few video editors to choose from.

1. Adobe Premiere Pro

One of the most well-known video editing software programs is Adobe Premiere Pro. It’s been used for professional video editing, design, and rendering by editors. Adobe’s most essential seasoned academic courses will teach you how to utilize the video editing program as well as its advanced features.

Adobe Premiere Pro may be used in a variety of unique ways. It may be used as a simple video editor or a program for editing motion pictures.

2. Filmora

Filmora Video Editor is an easy-to-use video editing program for beginners. Filmora Video Editor is the best solution for you if you are seeking a simple but efficient video editor that will assist you in making your movies seem professional. With this video editor, you can easily create a professional video with no learning curve.

It allows you to make the most beautiful and delicious videos for YouTube, social media channels or posting on many websites such as Facebook, Instagram, Vimeo, and YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

3. Blender

Blender is a free and open-source 3D computer graphics software tool program. Modeling, rigging, animation, simulation, rendering, compositing, and movement tracking, as well as video enhancement and game development, are all aided by it. Its straightforward and easy-to-use foundation makes it simple for beginners to start improving right away.

4. Hitfilm Pro

Hitfilm is a video editor with a wide range of features and effects to help you make your videos stand out. It has a variety of video editing features, such as the ability to trim and merge clips, making it simple to build personalized motion pictures and add finishing touches. It also features excellent color-correcting, which you can use to give your videos a professional look.

5. Lightworks

Lightworks is a strong, easy-to-use enhancement tool that works with a variety of codecs. It contains equipment that keeps the user in control and is built for speed, performance, and accessibility.

Their basic software package is available for free download and includes a wide range of features. The software program can export to various formats and supports 1080p HD images.

Conclusion

● As you can see, using YouTube Studio Editor to enhance your video is simple. We hope that these suggestions will help you edit and proportion your videos more efficiently in the future. If you liked the piece, please consider sharing it on social media or by email with a friend. Are there any more tidbits or tricks you’d want to learn more about?

Try It Free Try It Free

Have you ever wished to modify a video on YouTube? If that’s the case, this guide will show you how. YouTube Studio Editor is built right into YouTube, allowing you to modify videos straight in your browser. You may add text subtitles and outline overlays to your videos to make them more accessible.

This article will lead you through the steps required to edit your YouTube videos and give them the highest quality possible on their platform.

In this article

01 What Is YouTube Studio?

02 How to Edit Videos With YouTube Studio?

03 Is YouTube Studio editor enough for editing videos?

What Is YouTube Studio?

YouTube Studio is a free, cloud-based video production software. It’s the ideal way to create, distribute, and measure the overall success of your films on YouTube, Google+, and the web. It provides powerful editing tools, real-time feedback on how your films are performing, and one-click posting from your PC or smartphone. YouTube Studio provides several features:

1. Manages Multiple Channels

YouTube Studio makes managing a couple of channels a lot easier. You can see all of your channels on one screen and switch from one to the other without difficulty. Simply select Manage Channels from the account icon in the top right corner. When you have a lot of money owing to you, you can modify it.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

3. Make video edits

The YouTube Studio app is most useful for creating fast, vlog-style videos, but it can also handle other types of material. With titles, photographs and captions, transitions, and even music, it could create a number of videos with different purposes.

4. Scheduled Video Uploads

A few films will need to be posted later, given a content creator’s schedule or habit. When you’re in the publishing section of your project, you’ll see a visibility option that lets you schedule the release of your video.

5. Add more Users

It is possible to add partners to the studio if you are working on a project requiring teamwork. To make this option available, go to your settings and then adjust permissions. Authenticate the account you’re using and click the + symbol to add other users.

How to Edit Videos With YouTube Studio?

Get Started with YouTube Studio

Step 1: Go to YouTube Studio and sign in with your desired account. A menu will appear on the left side of the home screen.

Step 2: Select the video you want to modify by clicking its title or thumbnail.

Step 3: From the left-hand menu, choose Editor, and then click Get Started in the center of the page.

Trim your video’s beginning or ending

1. Go to the Trim button. In the Editor, a blue box will appear.

2. Click and drag the blue box’s sides. Stop when the box encloses the video segment that you want to save. You will eliminate anything from the video that is not in the box.

3. Select Preview to double-check your changes and save your file.

Remove a segment of your video

1. Go to the Trim menu. In the Editor, a blue box will appear.
2. Select the blue box at the start of the section you want to delete.
3. Choose Split.
4. Drag the blue bar to the end of the part you want to delete by clicking and dragging it.

Is YouTube Studio editor enough for editing videos?

For film editing, YouTube’s video editor is insufficient. It includes a few basic features, but if you want to do some serious altering, you’ll need a third-party program.

Modern video editing software is fairly complex, and it allows you to make professional-looking movies without a lot of training. Several video editing tools are available that take things to the next level. They can use unique effects, transitions, and even 360-degree rotation to change the scene. Here are a few video editors to choose from.

1. Adobe Premiere Pro

One of the most well-known video editing software programs is Adobe Premiere Pro. It’s been used for professional video editing, design, and rendering by editors. Adobe’s most essential seasoned academic courses will teach you how to utilize the video editing program as well as its advanced features.

Adobe Premiere Pro may be used in a variety of unique ways. It may be used as a simple video editor or a program for editing motion pictures.

2. Filmora

Filmora Video Editor is an easy-to-use video editing program for beginners. Filmora Video Editor is the best solution for you if you are seeking a simple but efficient video editor that will assist you in making your movies seem professional. With this video editor, you can easily create a professional video with no learning curve.

It allows you to make the most beautiful and delicious videos for YouTube, social media channels or posting on many websites such as Facebook, Instagram, Vimeo, and YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

3. Blender

Blender is a free and open-source 3D computer graphics software tool program. Modeling, rigging, animation, simulation, rendering, compositing, and movement tracking, as well as video enhancement and game development, are all aided by it. Its straightforward and easy-to-use foundation makes it simple for beginners to start improving right away.

4. Hitfilm Pro

Hitfilm is a video editor with a wide range of features and effects to help you make your videos stand out. It has a variety of video editing features, such as the ability to trim and merge clips, making it simple to build personalized motion pictures and add finishing touches. It also features excellent color-correcting, which you can use to give your videos a professional look.

5. Lightworks

Lightworks is a strong, easy-to-use enhancement tool that works with a variety of codecs. It contains equipment that keeps the user in control and is built for speed, performance, and accessibility.

Their basic software package is available for free download and includes a wide range of features. The software program can export to various formats and supports 1080p HD images.

Conclusion

● As you can see, using YouTube Studio Editor to enhance your video is simple. We hope that these suggestions will help you edit and proportion your videos more efficiently in the future. If you liked the piece, please consider sharing it on social media or by email with a friend. Are there any more tidbits or tricks you’d want to learn more about?

Try It Free Try It Free

Have you ever wished to modify a video on YouTube? If that’s the case, this guide will show you how. YouTube Studio Editor is built right into YouTube, allowing you to modify videos straight in your browser. You may add text subtitles and outline overlays to your videos to make them more accessible.

This article will lead you through the steps required to edit your YouTube videos and give them the highest quality possible on their platform.

In this article

01 What Is YouTube Studio?

02 How to Edit Videos With YouTube Studio?

03 Is YouTube Studio editor enough for editing videos?

What Is YouTube Studio?

YouTube Studio is a free, cloud-based video production software. It’s the ideal way to create, distribute, and measure the overall success of your films on YouTube, Google+, and the web. It provides powerful editing tools, real-time feedback on how your films are performing, and one-click posting from your PC or smartphone. YouTube Studio provides several features:

1. Manages Multiple Channels

YouTube Studio makes managing a couple of channels a lot easier. You can see all of your channels on one screen and switch from one to the other without difficulty. Simply select Manage Channels from the account icon in the top right corner. When you have a lot of money owing to you, you can modify it.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

3. Make video edits

The YouTube Studio app is most useful for creating fast, vlog-style videos, but it can also handle other types of material. With titles, photographs and captions, transitions, and even music, it could create a number of videos with different purposes.

4. Scheduled Video Uploads

A few films will need to be posted later, given a content creator’s schedule or habit. When you’re in the publishing section of your project, you’ll see a visibility option that lets you schedule the release of your video.

5. Add more Users

It is possible to add partners to the studio if you are working on a project requiring teamwork. To make this option available, go to your settings and then adjust permissions. Authenticate the account you’re using and click the + symbol to add other users.

How to Edit Videos With YouTube Studio?

Get Started with YouTube Studio

Step 1: Go to YouTube Studio and sign in with your desired account. A menu will appear on the left side of the home screen.

Step 2: Select the video you want to modify by clicking its title or thumbnail.

Step 3: From the left-hand menu, choose Editor, and then click Get Started in the center of the page.

Trim your video’s beginning or ending

1. Go to the Trim button. In the Editor, a blue box will appear.

2. Click and drag the blue box’s sides. Stop when the box encloses the video segment that you want to save. You will eliminate anything from the video that is not in the box.

3. Select Preview to double-check your changes and save your file.

Remove a segment of your video

1. Go to the Trim menu. In the Editor, a blue box will appear.
2. Select the blue box at the start of the section you want to delete.
3. Choose Split.
4. Drag the blue bar to the end of the part you want to delete by clicking and dragging it.

Is YouTube Studio editor enough for editing videos?

For film editing, YouTube’s video editor is insufficient. It includes a few basic features, but if you want to do some serious altering, you’ll need a third-party program.

Modern video editing software is fairly complex, and it allows you to make professional-looking movies without a lot of training. Several video editing tools are available that take things to the next level. They can use unique effects, transitions, and even 360-degree rotation to change the scene. Here are a few video editors to choose from.

1. Adobe Premiere Pro

One of the most well-known video editing software programs is Adobe Premiere Pro. It’s been used for professional video editing, design, and rendering by editors. Adobe’s most essential seasoned academic courses will teach you how to utilize the video editing program as well as its advanced features.

Adobe Premiere Pro may be used in a variety of unique ways. It may be used as a simple video editor or a program for editing motion pictures.

2. Filmora

Filmora Video Editor is an easy-to-use video editing program for beginners. Filmora Video Editor is the best solution for you if you are seeking a simple but efficient video editor that will assist you in making your movies seem professional. With this video editor, you can easily create a professional video with no learning curve.

It allows you to make the most beautiful and delicious videos for YouTube, social media channels or posting on many websites such as Facebook, Instagram, Vimeo, and YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

3. Blender

Blender is a free and open-source 3D computer graphics software tool program. Modeling, rigging, animation, simulation, rendering, compositing, and movement tracking, as well as video enhancement and game development, are all aided by it. Its straightforward and easy-to-use foundation makes it simple for beginners to start improving right away.

4. Hitfilm Pro

Hitfilm is a video editor with a wide range of features and effects to help you make your videos stand out. It has a variety of video editing features, such as the ability to trim and merge clips, making it simple to build personalized motion pictures and add finishing touches. It also features excellent color-correcting, which you can use to give your videos a professional look.

5. Lightworks

Lightworks is a strong, easy-to-use enhancement tool that works with a variety of codecs. It contains equipment that keeps the user in control and is built for speed, performance, and accessibility.

Their basic software package is available for free download and includes a wide range of features. The software program can export to various formats and supports 1080p HD images.

Conclusion

● As you can see, using YouTube Studio Editor to enhance your video is simple. We hope that these suggestions will help you edit and proportion your videos more efficiently in the future. If you liked the piece, please consider sharing it on social media or by email with a friend. Are there any more tidbits or tricks you’d want to learn more about?

Try It Free Try It Free

Have you ever wished to modify a video on YouTube? If that’s the case, this guide will show you how. YouTube Studio Editor is built right into YouTube, allowing you to modify videos straight in your browser. You may add text subtitles and outline overlays to your videos to make them more accessible.

This article will lead you through the steps required to edit your YouTube videos and give them the highest quality possible on their platform.

In this article

01 What Is YouTube Studio?

02 How to Edit Videos With YouTube Studio?

03 Is YouTube Studio editor enough for editing videos?

What Is YouTube Studio?

YouTube Studio is a free, cloud-based video production software. It’s the ideal way to create, distribute, and measure the overall success of your films on YouTube, Google+, and the web. It provides powerful editing tools, real-time feedback on how your films are performing, and one-click posting from your PC or smartphone. YouTube Studio provides several features:

1. Manages Multiple Channels

YouTube Studio makes managing a couple of channels a lot easier. You can see all of your channels on one screen and switch from one to the other without difficulty. Simply select Manage Channels from the account icon in the top right corner. When you have a lot of money owing to you, you can modify it.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

2. Get Real-Time Data On Your Channels

It’s critical to monitor where your YouTube channel is at all times as a YouTube content creator. If you want to access your YouTube channel analytics and use all of the other equipment and features in the app, go to the analytics section of the menu.

3. Make video edits

The YouTube Studio app is most useful for creating fast, vlog-style videos, but it can also handle other types of material. With titles, photographs and captions, transitions, and even music, it could create a number of videos with different purposes.

4. Scheduled Video Uploads

A few films will need to be posted later, given a content creator’s schedule or habit. When you’re in the publishing section of your project, you’ll see a visibility option that lets you schedule the release of your video.

5. Add more Users

It is possible to add partners to the studio if you are working on a project requiring teamwork. To make this option available, go to your settings and then adjust permissions. Authenticate the account you’re using and click the + symbol to add other users.

How to Edit Videos With YouTube Studio?

Get Started with YouTube Studio

Step 1: Go to YouTube Studio and sign in with your desired account. A menu will appear on the left side of the home screen.

Step 2: Select the video you want to modify by clicking its title or thumbnail.

Step 3: From the left-hand menu, choose Editor, and then click Get Started in the center of the page.

Trim your video’s beginning or ending

1. Go to the Trim button. In the Editor, a blue box will appear.

2. Click and drag the blue box’s sides. Stop when the box encloses the video segment that you want to save. You will eliminate anything from the video that is not in the box.

3. Select Preview to double-check your changes and save your file.

Remove a segment of your video

1. Go to the Trim menu. In the Editor, a blue box will appear.
2. Select the blue box at the start of the section you want to delete.
3. Choose Split.
4. Drag the blue bar to the end of the part you want to delete by clicking and dragging it.

Is YouTube Studio editor enough for editing videos?

For film editing, YouTube’s video editor is insufficient. It includes a few basic features, but if you want to do some serious altering, you’ll need a third-party program.

Modern video editing software is fairly complex, and it allows you to make professional-looking movies without a lot of training. Several video editing tools are available that take things to the next level. They can use unique effects, transitions, and even 360-degree rotation to change the scene. Here are a few video editors to choose from.

1. Adobe Premiere Pro

One of the most well-known video editing software programs is Adobe Premiere Pro. It’s been used for professional video editing, design, and rendering by editors. Adobe’s most essential seasoned academic courses will teach you how to utilize the video editing program as well as its advanced features.

Adobe Premiere Pro may be used in a variety of unique ways. It may be used as a simple video editor or a program for editing motion pictures.

2. Filmora

Filmora Video Editor is an easy-to-use video editing program for beginners. Filmora Video Editor is the best solution for you if you are seeking a simple but efficient video editor that will assist you in making your movies seem professional. With this video editor, you can easily create a professional video with no learning curve.

It allows you to make the most beautiful and delicious videos for YouTube, social media channels or posting on many websites such as Facebook, Instagram, Vimeo, and YouTube.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

3. Blender

Blender is a free and open-source 3D computer graphics software tool program. Modeling, rigging, animation, simulation, rendering, compositing, and movement tracking, as well as video enhancement and game development, are all aided by it. Its straightforward and easy-to-use foundation makes it simple for beginners to start improving right away.

4. Hitfilm Pro

Hitfilm is a video editor with a wide range of features and effects to help you make your videos stand out. It has a variety of video editing features, such as the ability to trim and merge clips, making it simple to build personalized motion pictures and add finishing touches. It also features excellent color-correcting, which you can use to give your videos a professional look.

5. Lightworks

Lightworks is a strong, easy-to-use enhancement tool that works with a variety of codecs. It contains equipment that keeps the user in control and is built for speed, performance, and accessibility.

Their basic software package is available for free download and includes a wide range of features. The software program can export to various formats and supports 1080p HD images.

Conclusion

● As you can see, using YouTube Studio Editor to enhance your video is simple. We hope that these suggestions will help you edit and proportion your videos more efficiently in the future. If you liked the piece, please consider sharing it on social media or by email with a friend. Are there any more tidbits or tricks you’d want to learn more about?

From Bland to Brilliant: Transform Your YouTube Channels’ Image

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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